Insider Secrets, Access to Experts, and Step-by-Step Resources Assembled for Creating and Running Simple and Easy Multimillion-Dollar Information Marketing Businesses

Dear Friend:

My name is Robert Skrob, and I’ll give you some personal background a bit later.

Successful authors, self-publishers of books, people who sell home study courses, personal and business coaches, newsletter publishers, and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. This information gap can only be filled by creating a full-scale trade association for the information marketing industry.

First, let me tell you about the “brains” behind the IMA. Then, your benefits. Finally, I’ll describe the big picture of our future together as an association. Please be patient and read all of this thoroughly. It is a huge step forward for the “odd” and little understood business we’re all a part of!

An Industry Dream Team Working for You!

The IMA’s chairman is Bill Glazer, and you undoubtedly know Bill. However, Bill tends to be quiet and not blow his own horn loudly, so I’ll take just a minute to remind you of a few reasons why having Bill direct the development of the association that will serve and represent you is so valuable.

Bill entered the information marketing field only 6 years ago, at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million dollar+ information business, initially using a very traditional model. Today, BGS provides “advertising tool kits,” marketing, training, etc. to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada and 16 other nations.

BGS, incidentally, was built entirely in Bill’s spare time, while still running his chain of stores.

Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing and affiliate programs; and now manages the original newsletter, a second newsletter Gold+ telecoaching, Internet telecoaching and, this year, three coaching groups. There is also dankennedywebstore.com, itself generating revenues in the millions of dollars. BGS and Glazer/Kennedy Inner Circle combined are administered by a staff of eight people, and they moved into new, larger offices in Baltimore in 2005.

The point should not be missed that, while many information marketers are very good marketers, many are NOT particularly good business CEOs, able to effectively manage continuous rapid growth, optimize profitability and systematically launch one new business after another within the business. In fact, we believe Glazer-Kennedy Inner Circle to be THE most profitable information business on a per-customer/member basis. Bill has both skill-sets—marketing and management—and now brings them to the benefit of all IMA members.

Further, over the years, for his businesses as well as now for Glazer/Kennedy Inner Circle, Bill has proven extremely skillful at working with industry media, event sponsors and significant joint venture partners, including the two largest newsletter publishers in America.

The IMA’s chairman emeritus, Dan Kennedy, is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multi-million dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching and on and on and on. To learn how to use his most recent breakthrough, info-marketers each paid $12,000.00 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan’s roles with the IMA include exclusive contributions to resources, strategy suggestions for making the association as valuable as possible to its members, bringing in key industry leaders to participate and acting as a general advisor.

My own experience includes 13 years’ developing and managing trade associations, and consulting within that industry. My main business, Membership Services Inc., is a successful association management company with dozens of different associations under one roof, including Florida Association of Convention and Visitors Bureaus and Florida Association of Professional Employer Organizations. Instead of each of these associations having to hire its own staff, rent office space, hire writers for publications, etc., my team “turn-keys” everything; the associations outsource it all to us. In addition to the associations we completely manage, hundreds more look to me for consulting and copywriting of materials for member recruiting; conference, convention and seminar promotion; and sale of exhibit space and sponsorships. Recently, I’ve begun turn-key development of new trade associations owned by information marketers, and, incidentally, access to that service in the future is restricted to IMA members.

Obviously, I have my own crackerjack staff and freelance team already in place to provide many important services for IMA members. For example, Bari Baumgardner is a top expert in negotiating hotel contracts for meetings, boot camps and conventions. She’ll provide information and training on this subject AND be available to do it for you, if you desire. And often the mistakes avoided AND DOLLARS SAVED can be huge. For example, in the case of a conference Bill Glazer was hosting, Bari was able to get a discounted room rate for members and get significant concessions from the hotel that helped offset the costs of producing the event.

I will be serving as president of the IMA, frankly have an equity stake in it and have re-arranged my other business affairs to give it the lion’s share of my personal attention and energy. As we get to the collection of member benefits on the next page, you’ll see how my extensive experience, contacts and services already in place are going to benefit you!

Oh, and I might mention: I’m a long-time, serious Kennedy student. I’ve been in Dan’s Gold/VIP Coaching Group for 2 years, consulted with him privately and dramatically improved my businesses and income thanks to his counsel. He has had opportunity to personally, closely observe me and my work, and it was at his urging that the IMA be created with me at its helm.

In addition to Bill Glazer, Dan Kennedy and me, my staff and my elite outside network of experts, the IMA will have a board of advisors made up of leading, innovative information marketers.

Everything You Need to Continue to Grow Your Information Marketing Business Collected Under One Umbrella:

10 Exclusive IMA Membership Benefits:

Benefits fall into 10 categories!

1. Educational Resources
2. Help With Your Business Issues
3. Online Networking
4. Free Content for Your Newsletters, Websites, and Products
5. Showcase of IMA Member Products and Other Promotional Opportunities
6. Increased Credibility With an Industry Identity
7. Members Only Discounts and/or Preferred Services
8. Special IMA Banking Services From Family Merchants Bank
9. IMA Member Gatherings
10. Representation of Industry

Let’s begin:

1: EDUCATIONAL RESOURCES

1a.) Info-Marketer Profiles and Detailed ‘How-To’ Check Lists

The IMA’s Information Marketing Insiders’ Journal has grown to become THE trade journal of the information marketing industry—devoted to the BEST BUSINESS PRACTICES OF THE MOST SUCCESSFUL INFO-MARKETERS AROUND THE WORLD. Each month we gather and present “what works” in the best run, most profitable information businesses as well as interview and collect info from outside experts in law, accounting, asset protection, event management, book promotion, publishing, and media buying…all intended to SAVE YOU MONEY, TIME, MISTAKES, and HASSLE.

You receive monthly detailed blueprints and checklists, so you have all of the information you need in easy to follow formats. We make the most complicated aspects of the info-business easy to implement, so you can create new profitable ventures quickly.

Also, of course, industry news…and our editors will be monitoring more than 100 different trade journals, law journals, and other media to condense the news important to you into a “CliffsNotes” form (published 12x year).

Here is a small sampling of what you have already missed:

• Spotlight on how several info-marketers can thrive within a single niche.
• How to promote high-priced coaching programs.
• Making a coaching program completely unique in one step.
• Using trademarks to protect your business’s processes.
• Info-marketers that work behind the scenes to help businesses start quickly.
• “Parasite Marketing” techniques where everyone makes more.
• Profile: The “Head Coach of Coaching.”
• Detailed timeline for putting on boot camps.
• Info-marketers that created businesses emphasizing the Internet.
• How an info-marketer created a unique Internet marketing event by creating an “Internet Underground.”
• Getting traffic to websites is a huge part of generating sales; one info-marketer specializes in making traffic happen.
• Building a product by combining the expertise from a lot of others.
• How an info-marker was part of the creation of a new industry, sold out for a fortune, and created a profitable info-business.
• A unique way to help employers with their largest problem, finding and retaining great employees; this is a unique marketing strategy that you’ll want to study.
• Helping clients cut through information overload.
• How to protect your monthly newsletters with copyright protection and collect attorney’s fees and damages if you are forced to enforce your copyright.
• One judge’s reaction to misrepresentations made by a marketer.
• How the info-marketing business was popularized by the JPDK model.
• What a successful attorney built to pay Notre Dame tuition for his children.
• A brand new info-business makes six figures within three months.
• FTC laws regarding selling products you haven’t created yet.
• 11 simple event planning mistakes info-marketers make that can easily be corrected.
• Training your staff and members to reduce their email burden.
• Profile: “How a Former Auto Mechanic Created Customers Paying $35,000.00 to Learn What He Knows.”
• Profile: “The Sky’s the Limit for Mile High Karate Franchises.”
• Profile: “How Area Exclusivity Was the Easiest Sale He’s Ever Made in His Life.”
• The Easy Way to Delegate Customer Service
• Who Owns the Copyright of Your Products and Newsletters?
• How info-marketers leverage their skills to create businesses that teach others how to repeat their successes.
• Personality marketing and how one info-marketer built a loyal following by complaining about her cat.
• What an info-marketer did to expand his niche continuity program to all entrepreneurs.
• Figuring out which cards will expire BEFORE there are any problems.
• Update on Do-Not-Mail legislation under consideration within 14 states.
• Joint venture opportunities for event speakers and increasing revenue from your customers.
• The sales system that info-marketers use to create several info-marketing businesses at a time.
• Building an info-business to sell; how one info-marketer created a business, sold it, and then adapted the products to create an entirely new business. Best of all, it’s easy for you to follow his formula.
• What an info-marketer did to expand his niche continuity program to all entrepreneurs.
• Insider secrets for overcoming high room rates when booking hotels for your boot camps.
• FTC’s rules on fax broadcasting.
• Dan Kennedy teaches the three ways the best info-marketers think and act differently from the vast majority of the industry.
• How one info-marketer has built a business that generates recurring income, easing him into early retirement.
• How to build an info-business in 27 minutes a week.
• How an info-marketing business allows its owner to live in another country while maintaining its customers and income within the USA.
• From zero to $1.4 million in two years through information marketing.
• Info-business start-up without spending money on marketing.
• Keeping pirates from selling your products on eBay.
• Employment law update.
• Update on the status of the proposed business opportunity rules.
• How you can create a continuity program from scratch with 1,100 + members within 30 days.
• How to market info-products through a magalog.
• Easy RFPs to find the perfect location for your event, with the least amount of time.

1b.) Dan Kennedy’s No B.S. INFO-Marketing Letter & Ultimate Information Entrepreneur Special Reports

The No B.S. INFO-Marketing Letter* and INFO-Marketing SPECIAL REPORTS are written personally by Dan Kennedy, and they ARE the “gold standard” of the entire industry. Each month, Dan takes you behind the scenes and inside his and his clients’ thriving, explosively growing info-businesses. He is THE leader of this entire industry, at its center, and more new, cutting edge discoveries and opportunities and information flow through his office than anywhere else. As a subscriber, you virtually “camp out” in his office, at his private consulting sessions, and “cherry pick” from everything coming and going through his clearinghouse! Here is exactly what you get:

Six times a year, every other month, you get The No B.S. INFO-Marketing Letter. That’s 12 to 16 pages of “meaty” news, strategies, examples from info-marketing successes, how-to strategies, Dan’s viewpoints, and more. Each issue is jammed tight with insider information you can’t get anywhere else — because nobody works up close with as many info-marketers as Dan. Nobody! If you merged just his Platinum members and private clients together as one corporation, its sales would exceed $250 MILLION, which doubled last year and are doubling again this year. In this Letter, you get insider peeks at both long-established, mature info-businesses and brand new launches…including those that zoom from zero to millions in just months. Dan shares the resources, vendors, and experts relied on by his most successful clients…copywriting, ad, sales letters, and online marketing examples…trends and predictions. Through this Letter, now in its 4th year, Dan has guided readers through revolutions and breakthroughs in info-marketing—like continuity, done-for-them services, and big ticket area exclusive programs—and is presently preparing readers for the Next Big Things. This Letter is meant for ACTION, not just reading and reference…ALL of the top info-marketers, including anybody you might know by name, eagerly await each issue and chew on it like starving dogs that just found a juicy steak, to extract moneymaking info they can put to use immediately. That list is a mile long…you can ask Scott Tucker, Rob Minton, Ben Glass, Lloyd Irvin, Derek Gehl at Internet Marketing Center, Yanik Silver, Matt Furey, Dr. Tom Orent, Dr. Ben Altadonna, Ed O’Keefe, Michael Jans, and just about any other multimillionaire or up-and-coming info-marketer, and they will all tell you they view this as “MUST READ.” You should, too.

And that’s just the half of it…

In the alternating months, six times a year, you get Dan’s No B.S. INFO-Marketing SPECIAL REPORTS. Each Report is an in-depth presentation on just one aspect of the info-business. This is advanced information. Past Reports have delved into a wide range of subjects, from “what info-marketers can learn from cults” to “newsletter business inside secrets” to “lead generation magazine advertising.” These Reports vary in length, sometimes include many exhibits, other times not; Dan chooses the topics and material based on questions from subscribers, current work with clients, new opportunities, or, frankly, what interests him at the moment. Each Report is a unique and valuable reference you’ll definitely keep and refer back to again and again. With each one, you build a library of “insider information” on different info-business “component parts,” businesses-within-businesses, and critical success strategies. These Reports are NOT available to anyone other than No B.S. INFO subscribers, via their IMA membership or separately — and these Reports often contain information Dan never shares elsewhere.

IF YOU WANT DAN KENNEDY PERSONALLY CONTRIBUTING HIS BEST STRATEGIES AND MOST VALUABLE KNOW-HOW TO YOUR INFORMATION MARKETING BUSINESS, this is just about the only way that can happen.**

*The No B.S. INFO-Marketing Letter should NOT be confused with the ”regular” No B.S. Marketing Letter that all Glazer/Kennedy Insider’s Circle® Members receive, nor with the No B.S. Marketing-To-The-Mass-Affluent Letter separately available. These are separate and different publications. The No B.S. INFO-Marketing Letter/No B.S. INFO-Marketing Special Reports are included in your IMA membership. **Dan works with nearly 50 top info-marketers as private clients or in his Platinum Group; that group is closed for 2008 with a long waitlist, and he very rarely accepts new clients — when he does, the initial day’s consulting fee (2007) is $12,800.00, but projects typically range upward from $50,000.00 to $100,000.00, plus royalties. It is in these publications that he makes his strategic business advice, marketing strategies, and real-life examples from his work with these clients and their businesses available, accessible, and affordable.

1c.) Info-Marketing Best Practices Teleseminars

Bill Glazer and I host a teleseminar each month, with successful and innovative IMA members, IMA member-vendors, experts from my staff and outside network, and others of interest, all focused on the business aspects of information marketing. In most months, there will be opportunity for Q/A with the experts. And you’ll be invited to email questions in advance of each of these calls, so we can direct the interview with your questions!

Here are the tele-seminars you can expect:

Tips and Strategies for Selling Coaching Programs at Seminars
Learn from the insights of three info-marketers who have successfully sold millions’ worth of coaching programs. Within this teleseminar, you will receive the secrets they have learned, so you can get the maximum participation and success from your coaching program sales efforts. If you don’t yet have a coaching program, this will give you the missing links necessary to unlock this profit center.

Hiring and Working Effectively With Speakers
Learn the common problems, so you can avoid misunderstandings when booking speakers for your boot camps and seminars. Also, learn the secrets of using celebrities and non-content speakers as drawing cards for your events.

How to Save Money Working With Low Cost Freelance Vendors
Several info-marketers are successfully using freelance vendors through services such as Elance and ScriptLance. To the uninitiated, it can be extremely frustrating to get your project delivered while dealing with time zone and cultural differences. Learn the secrets of success, so you can product more product, more quickly, and generate more profits for your info-business.

Nearly Pain Free Newsletter Production
Newsletters demand time and attention every month to produce a publication that members look forward to each time. Learn from several info-marketers who have found shortcuts, including syndicated articles, guest authors, article libraries, and great vendors, to painlessly produce their monthly newsletters.

Secrets of Success With Self Published Books
Get the expert advice in printing, promotion, and publicity of self-published books. This program will give you the tactics that can turn self-published books into an automatic customer generation device, and it will tell you what makes customers who are generated through books so profitable for info-marketers. Also, this program will give you the vendor resources, so you can easily produce your own books.

Successful Publicity Tactics for Any Information Marketer
Many info-marketers have generated product sales and new customer relationships by promoting themselves through publicity. This program will feature a panel of info-marketers who have used these strategies to quickly increase their profits.

You will also receive an audio CD of the call, PLUS a written transcript for easy reference, so you can get the gist of the call lickety-split.

You will NOT find this information anywhere else!

2: HELP WITH YOUR BUSINESS ISSUES

2a.) Jump Start in Information Marketing Business

To help beginning info-marketers get started quickly, I am hosting a special, beginners-only tele-series. This series will use as a curriculum Bill Glazer’s A to Z Information Marketing Blueprint. While it isn’t required that you obtain Bill’s product, it is very beneficial to all beginning info-marketers.

Each month, I will focus the curriculum on a module of the A to Z Blueprint. After giving you the basics of that section, I will open the call to your questions. You can ask about that module, and/or you may ask anything else you need to help you grow your info-marketing business. This is your time, dedicated to helping you understand the basics of making your business successful. You won’t have to worry about asking a stupid question; this call is designed to help you get your business started and making money within the info-marketing business.

The topics of these calls rotate every six months; however, you are welcome to jump in at any time.

2b.) Information Marketing Expertise, When You Need It

All of the newsletters and CDs are worthless if you cannot find the answer you need to your specific question, when you need that answer. While online directories and reference libraries have their place, usually they take too long and don’t specifically address your needs.

With the Information Marketing Association, you get a human information concierge:

• How do I find a hotel I can work with and negotiate a “disaster-proofed” contract…at the lowest possible cost?
• Who can I talk to about a copyright or trademark question?
• How do I get merchant services?
• What do I do if somebody’s “knocking off” my products?
• What about E&O or consultant liability insurance?
• Should I have a C Corp., S Corp., LLC?

And on and on and on…At the IMA, we have received all kinds of questions from info-marketers. We have created several systems to address your questions and get you started quickly. As a member of the IMA, you will receive a personal response to your question via email within 72 hours or less, guaranteed. If you don’t receive a response, your membership for that month is FREE.

Need a crackerjack media buyer? The best hotel negotiator and event planner? A good intellectual property attorney who knows your business? We’ve got a team in place and will be aggressively adding carefully screened experts as we go. You tell us your need via email, and we’ll refer you to the best experts or sources we know of, or we’ll directly provide the answers you need, as appropriate, from our staff. Your IMA MEMBERSHIP includes handling of up to six such questions per calendar year ($100.00 handling charge per request above six).

3: ONLINE NETWORKING

As a member, you have access to an online community of information marketers from around the world.

3a.) Newsletter and Jump Start Coaching Call Archive

You have access to the membership site, with back issues of the Information Marketing Insiders’ Journal and Jump Start coaching calls. We’ll add these every month, so you’ll be able to review the newsletter before you receive it in the mail.

3b.) Member Discussion Forum

Yes, there’s even an IMA ONLINE COMMUNITY, with bulletin boards…opportunities for you to call out to the entire membership for advice…ideas…referral to a type of expert or vendor…share experiences …even buy, sell, and trade. Restrictions and active enforcement of fair use policies apply, of course. Misuse will result in membership termination.

3c.) Joint Venture Opportunities

A convenient resource for you to find information products you can offer to your existing customers or to a market where you have a special opportunity. Plus, it’s a great place for you to study the products and events that other info-marketers are successfully offering, so you can see what works.

4: FREE CONTENT FOR YOUR NEWSLETTERS, WEBSITES, & PRODUCTS

4a.) Easy Content CDs

You receive free use articles, special reports, tip sheets, etc., of various lengths from selected IMA members, famous authors, speakers, and experts—including, of course, Dan Kennedy.

We provide material from numerous bestselling authors, such as Harv Eker, Mark Victor Hansen, Zig Ziglar, Brian Tracy, Jim Rohn, Dr. Gene Landrum, Lee Milteer, Ron LeGrand, and Dr. Maxwell Maltz (Psycho-Cybernetics Foundation) as well as many other contemporary authors. You will be FREE to select from these works to create bonuses, add to your products, use in your newsletters, post on your websites, and use to draw traffic, etc. This is a huge member benefit that saves you time…saves you money…and lets you promote “name authors.”

4b.) Gallery of Experts

When you are scheduling a monthly telephone call for your members, it can be stressful identifying great guests or replacing a guest that cancels. The Information Marketing Association Gallery of Experts does that for you.

The Gallery of Experts provides you a directory of guests you can interview on your calls, solicit articles from, and/or invite to speak at your events. Many within the listing have sample calls, so you can listen before you book them. Plus, any affiliate revenue opportunities are included in the directory.

Plus, as an IMA member, you are invited to add yourself to this directory, to provide yourself as a resource for other info-marketers who may be seeking interview opportunities.

Check out the Gallery of Experts here: IMA Interview Directory

4c.) Easy Content Archive

Members even benefit from the archive of Easy Content available on the membership site. Create products, fill newsletters, and provide more value to your customers by grabbing content from the Easy Content Archive.

5: SHOWCASE OF IMA MEMBER PRODUCTS & OTHER PROMOTIONAL OPPORTUNITIES

5a.) IMA members are invited to submit articles, reports, tip sheets, and other content to be included in the Copyright-free Content CDs (see Item #4 above) provided to all IMA members.

This is a terrific opportunity to promote yourself to a huge universe of highly responsive buyers of information! If, for example, there are 1,000 IMA members, and they choose one of your articles to distribute to their lists, and they average 5,000 on their lists…you reach a circulation of 5 MILLION…free!

(Such content cannot have web links or excessive promotion and may be edited, but one promotional announcement with contact info is permitted at the end of each article, and all users must leave this intact.)

5b.) Sell your products and services through the IMA’s Joint Venture Directory

To facilitate joint ventures, the Information Marketing Insiders’ Journal publishes the Information Marketing Joint Venture Directory. As an IMA member, you are welcome to list your opportunities, along with a link for more information. Your listings can be for products or events.

The deadlines are the beginning of the month before each newsletter’s publication month. For example, for the March newsletter, we’ll need your submission by February 1. You will want to promote joint ventures for your events at least four to nine months out. This will give members a chance to promote them to their customers several months before the actual events.

We’re happy to publish your JVs and events to notify all IMA members about your opportunities.

5c.) Encourage other info-marketers to sell seminar seats by including your seminars in the Information Marketing Industry Calendar

Do you have a meeting coming up that should be featured in the Insiders’ Journal? We’re happy to include your boot camp/meeting dates on the calendar and let everyone know about your events and how to get additional information.

It’s good to let other info-marketers know about your events to minimize competing events from occurring on the same dates. Also, sometimes IMA members register, so they can see how meetings are run.

Let us list your event on the Information Marketing Industry Calendar.

5d.) Include yourself in the Gallery of Experts

Every month, thousands of info-marketers are booking guests for monthly telephone interviews. If you have great content to offer other info-marketers, then you should be listed in the Information Marketing Association Gallery of Experts.

The Gallery of Experts is the go-to resource for our members to locate guests. This directory allows you to include your topic, a link to a sample interview, so an info-marketer can hear what you sound like, and any joint venture opportunities you may offer.

Some IMA members will prefer not to pitch, opting instead to provide your contact information at the end of the interview. For other info-marketers, your joint venture offer may be exactly what they are looking for.

Also, some info-marketers use this directory to identify speakers for their events, seminars, and boot camps. Your listing ensures you’ll be considered for these opportunities.

5e.) IMA members may submit proposals to offer discounts on certain of their goods/services to other IMA members.

6: INCREASED CREDIBILITY WITH AN
INDUSTRY IDENTITY

As an IMA member, you are authorized to use the logo with your member designation in your ads, marketing materials, and websites, as well as on your products.

Surveys of both consumers and business owners overwhelmingly indicate a buyers’ preference for purchasing from companies identifying themselves as members of a trade or professional association. Also, vendors including banks, lending institutions and leasing companies, hotels and convention centers, ad media, etc., indicate a similar “reassurance” when they are dealing with a member of a recognized association.

As you can see, the logo itself includes the www.info-marketing.org website, where consumers will find the IMA Code of Ethics, information regarding assistance with disputes, a member directory by category and general credibility information for all information marketers. (Note: Code of Ethics language appears on the reverse side of your membership registration form, and your agreement to adhere to this code is MANDATORY for IMA membership.)

7: MEMBERS ONLY DISCOUNTS
&/OR PREFERRED SERVICES

Here is a small sampling of discounts already arranged for IMA members:

7a.) Affordable Group Health Insurance

A growing number of people in the United States are uninsured. In 2005, almost 44 million Americans had no health insurance. Although many of those without insurance do have jobs, the self-employed, part-time workers, or low-wage earners find barriers to obtaining coverage—and less than half of all small companies offer health insurance to their employees.

Group purchasing power increases the availability to individuals and breaks down barriers to accessing health insurance coverage. We are pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. Plan options available to members include:

• Your choice of doctors and hospitals from over 97 PPO networks
• Your choice of deductible and coinsurance
• Initial 12-month rate guarantee
• Lifetime maximum benefit up to $8 million
• Plans with a $20, $25, $30, or $40 co-pay for doctor visits
• Wellness benefits & Prescription Drug Card
• Dental & Vision Card
• Health Savings Account
• Premium savings with our national PPO networks
• Worldwide coverage, 24 hours a day

7b.) Office Supplies From Office Depot

Going to the office supplies store can be a drain on employee time and can leave the office un- or under-staffed. But shopping for supplies online at Office Depot can take care of business needs without anyone ever having to leave the office, saving valuable staff hours.

7c.) Office Machines From Pitney Bowes

Mass mail-outs can consume a lot of time—hand stamping, sealing, labeling, and sorting by employees often result in error-filed mailings and are a drain on staff. Pitney Bowes can save you time and money on mailings.

… with more added every month!

8: SPECIAL IMA BANKING SERVICES
FROM FAMILY MERCHANTS BANK

Dan Kennedy and his co-branded client, Darin Garman, have worked closely with Family Merchants Bank* to arrange special services EXCLUSIVELY for IMA members.

8a.) Special bank financing programs for high price-point coaching programs, seminars, courses, lifetime memberships, business opportunities, and franchises

For $25,000.00 to $50,000.00 and higher priced goods/services, pre-approved bank financing of up to 72 months at competitive interest rates can now be made available to YOUR customers. Many IMA members have already experienced easier sales for high-priced programs. It has proven to increase sales. In some cases, the bank will send representatives onsite to the info-marketer’s seminar. IMA members have already completed millions of dollars of sales with these financing arrangements. Details of how this program works are available to IMA members by request, and Dan’s approval is required for referral by the IMA to the bank. If you thought it was impossible for you to sell at prices of $25,000.00, $50,000.00, $100,000.00—now you can!

8b.) Credit card processing services and support specifically designed for information marketers

Finally, an arrangement with Family Merchants Bank and a major processor has been put in place to work with us “weird and scary” information marketers. This is still in a test phase, and can NOT be guaranteed available to IMA members at this time. However, initial testing with a few select info-marketers is encouraging. Family Merchants Bank is uniquely guaranteeing the credit card companies against risk for its info-marketer clients and then managing the accounts internally. This will give you, the info-marketer, direct communication with a private account manager at the bank who is familiar with your business and can be apprised in advance of sales surges…to avoid the most frequent problems info-marketers experience. This will NOT be available to all IMA members; restrictions will apply. We are working closely with the bank’s CEO and CFO on the testing and refinement of this program, with the objective of offering it to as many IMA members as possible. This is an example of an IMA member benefit in development—there are others not yet discussed here.

8c.) Exceptionally competitive CD and money market rates…assistance with self-directed IRAs and other retirement accounts…and unlimited federal deposit insurance (above $100,000.00)

*Dan Kennedy and Darin Garman have a financial interest in this bank. Mr. Garman sits on its board of directors.

9: IMA MEMBER GATHERINGS

9a.) FREE Regional Member Networking Roundtables

At least four times a year, Robert Skrob will personally host a regional member roundtable of IMA members. Each roundtable will be open to topics, and each person will have a chance to share successes. Members will share their insights and suggestions. Not only are these terrific forums for solving current problems, but also for developing professional networks with IMA members throughout your area that can facilitate your business for many years.

9b.) Annual Member Gathering With Dan Kennedy and Bill Glazer

Before or during the annual Glazer/Kennedy Insider’s Circle® Information Marketers’ Summit, THE annual convention of this industry, there will be an extra, closed door gathering of IMA members only, for facilitated networking. This will be your opportunity to meet face to face with the IMA members you’ve been sharing with via the Online Forum, reading the exploits of in publications, and hearing interviewed.

10: REPRESENTATION OF INDUSTRY

10a.) The IMA conducts a continuous publicity and media relations campaign, educating the business press, industry trade journals, and the public about “what ‘information marketers’ are” and promoting the IMA website: www.Info-Marketing.org. The better the public understands your business, the more likely they are to trust you and buy from you. Think of all of those people who go back to college to learn a new skill. Our goal is to encourage consumers to seek out info-marketers as their first choice for information resources. In addition, this public relations program will prominently feature the Products Showcase outlined in #5f above.

10b.) When appropriate, the IMA’s Government Affairs Office communicates with Congress, state level elected officials, regulatory agencies and the media about issues, pending legislation and similar matters of significant potential adverse impact on many or all information marketers. We will make ourselves heard on everything from postal rate increases and Internet use taxes to do-not lists.

For example, on behalf of info-marketers everywhere the IMA has;

• Commented on proposed Federal Trade Commission rules that would drastically expand business opportunity regulations to include many info-marketers, impose a waiting period for customers and require a disclosure document that includes the full contact information of 10 customer references.
• Communicated with appropriate officials on Utah’s laws that attempt to restrict access of adult content to minors that affect everyone sending email to Utah residents.
• Watched AOL.com new email delivery scheme that imposes a fee on email senders to “guarantee” delivery to AOL.com subscribers who presumably are already paying to have email delivered to them

Here might be a good place to say just a few words about “the big picture.” Given the strength of at least 1,000 to several thousand member-companies in the IMA, each one of those with its own organized group of thousands…I know from my extensive experience in association management that I can keep bringing more and better benefits to our members…expand the influence and prominence of our members as a group…and, in relatively short order, you’ll find yourself a part of a major, recognized force in the worlds of publishing, training, business, education, etc.

Here is a review of the IMA’s current comprehensive membership benefits:

1: EDUCATIONAL RESOURCES
1a.) Info-Marketer Profiles and Detailed “How-To” Check Lists With Info-Marketing Insiders’ Journal
1b.) DAN KENNEDY’S NO B.S. INFO-MARKETING LETTER & ULTIMATE INFORMATION ENTREPRENEUR SPECIAL REPORTS
1c.) Info-Marketing Best Practices Teleseminars

2: HELP WITH YOUR BUSINESS ISSUES
2a.) Jump Start in Information Marketing Business
2b.) Information Marketing Expertise, When You Need It

3: ONLINE NETWORKING
3a.) Newsletter and Jump Start Coaching Call Archive
3b.) Member Discussion Forum
3c.) Joint Venture Opportunities

4: FREE CONTENT FOR YOUR NEWSLETTERS, WEBSITES, & PRODUCTS
4a.) Easy Content CDs
4b.) Gallery of Experts
4c.) Easy Content Archive

5: SHOWCASE OF IMA MEMBER PRODUCTS & OTHER PROMOTIONAL OPPORTUNITIES
5a.) IMA members are invited to submit articles, reports, tip sheets, and other content to be included in the Copyright-free Content CDs (see Item #4a above) provided to all IMA members
5b.) Sell your products and services through the IMA’s Joint Venture Directory
5c.) Encourage other info-marketers to sell seminar seats by including your seminars in the Information Marketing Industry Calendar
5d.) Include yourself in the Gallery of Experts
5e.) IMA members may submit proposals to offer discounts on certain of their goods/services to other IMA members
5f.) Product Showcase to sell your products through IMA

6: INCREASED CREDIBILITY WITH AN INDUSTRY IDENTITY

7: MEMBERS ONLY DISCOUNTS &/OR PREFERRED SERVICES

8: SPECIAL IMA BANKING SERVICES FROM FAMILY MERCHANTS BANK
8a.) Special Bank Financing Programs for High Price-Point Coaching Programs, Seminars, Courses, Lifetime Memberships, Business Opportunities, and Franchises
8b.) Credit Card Processing Services and Support Specifically Designed for Information Marketers
8c.) Exceptionally Competitive CD and Money Market Rates…Assistance With Self-Directed IRAs and Other Retirement Accounts…and Unlimited Federal Deposit Insurance (Above $100,000.00)

9: IMA MEMBER GATHERINGS
9a.) FREE Regional Member Networking Roundtables
9b.) Annual Member Gathering With Dan Kennedy and Bill Glazer

10: REPRESENTATION OF INDUSTRY
10a.) The IMA will conduct a continuous publicity and media relations campaign, educating the business press, industry trade journals, and the public about “what ‘information marketers’ are” and promoting the IMA website: www.Info-Marketing.org.
10b.) When appropriate, the IMA’s Government Affairs Office will communicate with Congress, state level elected officials, regulatory agencies, and the media about issues, pending legislation, and similar matters of significant potential adverse impact on many or all information marketers. We will make ourselves heard on everything from postal rate increases and Internet use taxes to do-not lists.

10 Huge Benefits Together For One Low Dues Investment

If you’re anything like the small number of information marketers I had “preview” this collection of benefits, by now you’re really, really, really curious—and probably apprehensive—about the costs of membership!

I had them guess, and the lowest guess was $3,000.00 a year.

Those who got my “preview” were shocked at how low we set the dues—and, of course, insisted on joining immediately. I expect you’ll react the same way! All of the 10 Exclusive Benefits of Membership are only $99.00 a month. There is no obligation to continue your membership for any period of time. Of course, you may cancel your membership at any time, with 30 days’ notice.

Everything I have ever sold has a completely unconditional money-back guarantee. This is no exception, so here it is…

IMA’s Total Satisfaction Money-Back Guarantee

If at any time during the first 60 days, you aren’t completely satisfied with your IMA membership, with a simple request you can: 1. cancel your membership; and 2. receive a full refund of everything you have paid. No questions asked, no hassles.

Keep in mind, your monthly dues INCLUDE Dan’s No B.S. INFO-Marketing Letter (for most, more than $50 a month if subscribed to separately), the new monthly business teleseminars and the copyright-free content for your newsletters and products—each of these resources by themselves easily justifies these modest dues!

What To Do Next? Enroll, Of Course!

Use the enclosed member registration form, and fax it to 850-222-6002. Hurry, to be sure of being in the charter group, at the lowest dues.

You’ll get confirmation, a New Member Manual with everything you need to access all benefits and services, a Member Hotline number should you need to call, email instructions, the logo art on a CD and more shipped to you immediately.

I’m looking forward to working with you.

Regards,

Robert Skrob, President
Information Marketing Association

P.S.

BONUS: Since we do not want to have to chase you, we will reward you for ‘Fast Action.’ When you take us up on the Risk FREE opportunity I’ll also send you the Easy Content CD packed full of articles, special reports, and bonus items you can use to fill newsletters, build new products, and add “bulk” to new or existing products. This is yours as a special incentive for fast action.