Insider’s Look at “What I Do”

I talked with tons of people at the SuperConference^SM and found many of them had curiosity, I think with purpose, into exactly what I do. They have a hard time getting a picture in their minds of how I spend my days or weeks. I am also increasingly aware that I do things other info-marketers do not. Putting all this together, I decided a look at a collection of these things might be of value to you. So I made notes over the past month, and here is the result …

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There’s a big difference between creating a top-selling information product and creating an information marketing business...

Too many people confuse marketing campaigns or product building with business building. They chase the next "secret formula" never discovering what it takes to create a long term sustainable business.

So, what separates the info-marketing businesses that last versus the ones who don't? That's a controversial question. In fact, one that I've suffered a lot of criticism for asking.

Revealed for the first time, the process that separates the long-term winners from those who create a successful product but aren't able to turn it into a sustainable business...

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