Leave No Part of the Pig Unused

THINK: what “old,” tired, worn-out product do you have gathering dust? You already have a sales letter, copy, etc., for it. Maybe it can have a productive reincarnation as a bonus. Theory behind this: for everyone who ponied up, in this case $497.00, to buy it, there were four or five or ten who were interested, almost bought it, but wouldn’t pay the asking price. Clever, huh? Let me make it better: if you sell backend via lead generation for certain products, as Ben does, following the original JPDK model, then you’d have the list within your list; the list of those who raised their hands and asked for info about the product but didn’t buy. They are primo prospects to want it for free—maybe badly enough to be driven to buy the other product or seminar it’s now linked to as a free bonus. They might deserve a special FedEx hit.

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