Getting Into the THEME PARK Business

Walt Disney simultaneously antiquated and upped the ante for the entire ‘amusement park industry’ with Disneyland, then Disney World. Rides no longer cut it. The ‘theme park’ became the new reality. (Similarly, Guthy-Renker did this to the infomercial industry and Peter Lowe did it to the public rally business, with celebrities). Vegas, to the distress of people like me, my age, who prefer the old Vegas, is not about gambling anymore. It’s a gigantic theme park made up of separately themed resorts; a very deliberate replication of Disney’s Magic Kingdom, with Adventureland, Tomorrowland, etc. If you haven’t recognized just how much Las Vegas developers have copied Disney, you’ve missed a very instructional lesson. All around you, if you look analytically, you’ll see many businesses becoming half entertainment businesses. And you’ll see many businesses mimicking Disney.

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