Dan Kennedy’s Look Over My Shoulder Program
For two years Dan Kennedy has published the “The LOOK OVER MY SHOULDER PROGRAM.” As a member you get a big envelope each month with one, two or usually several copywriting projects in progress, that Dan’s working on for clients.You actually see the first drafts as they go from Dan to the client.Sometimes the revisions, sometimes the finished pieces as they mail and sometimes every step of the entire project.
In some cases you see some of the raw material obtained from the client used by Dan in crafting the sales letters, ads, etc.And in some cases you’ll even get the itmes from my private ‘swipe file’ that I referenced.I provide some explanatory notes about each piece sent to you, in a cover memo with each month’s collection.
Much of Dan’s work in the information marketing arena, has been for seminars and boot camps, info products, etc. although you will also see more diverse projects. In most cases you are looking over my shoulder at work being done for clients involving copywriting fees of $20,000 to $70,000.
For the very serious student of marketing or copywriting, or anyone engaged in information marketing, this is an enormous value.You will see how Dan finds and creates the “Hook,” the offer, headlines, project titles and guarantees, how Dan recycles what works from project to project.You’ll also see the “successes” and the “failures,” and samples of each.
No other direct-response copywriter has offered such behind the scenes access.This program is expensive, it costs $275.00 per month.However, members of the Information Marketing Association receive a $1,200.00 a year discount and may subscribe for only $175.00.This subscription will convenient arrive at the same time you receive your Dan Kennedy’s Info-Marketing Letter and Info-Marketing special reports.
To subscribe, visit:PeteThePrinter.com