Information Marketing Association

You Have To Believe In Yourself Even When No One Else Does

Charlotte H. — Fri, 03 Feb 2012 06:00:41 GMT

Be careful what you believe because that is what you will experience. Your belief system is a mechanism which is uniquely yours. It is powered by your desire and controlled by your thoughts and actions. In other words, your success is measured by the strength of your belief. What is it that you desire? Often people do not have a clue what it is they want, they just know what they do not want. Now is a good time to evaluate your goals and determine the end result you want to achieve. Put your goals in writing and place them [...]

Q & A Call is February 28th

Richard R. — Thu, 02 Feb 2012 19:32:15 GMT

Your monthly “open mic” Q&A call live with Richard Tuesday, February 28, 2012 at 8pm Eastern (7pm CT, 6pm MT, 5pm PT) Are you getting the results you want with your real estate investing? Are you generating enough leads? Do you need some tips on negotiating with sellers? Are you finding all [...]

Bonus Coaching with Richard – February 2012

Richard R. — Thu, 02 Feb 2012 19:06:29 GMT

Don’t go longer than a week without answers! Held every Tuesday: February 7th, 14th, and 21st 4:00 pm Eastern 3pm Central — 2pm Mountain — 1pm Pacific Just call in by phone — or now — join online to watch also as a webinar: Call-in number — (559) 546-1000 Access PIN — [...]

Negotiate your way to closing more deals

Richard R. — Thu, 02 Feb 2012 18:45:07 GMT

Ultimate Training Webinar – February 21, 2012 Topic: Negotiate your way to closing more deals Tuesday, February 21, 2012 at 8pm ET (7pm CT, 6pm MT, 5pm PT) with Keith Young, Marc Hoffmann and Cortney Jones Click Here to Register Other Important Links Details and download link for FREE software tool Partner With [...]

Peer Group and JV Partner Update Call is on February 23rd

Richard R. — Thu, 02 Feb 2012 18:34:44 GMT

For Platinum Members Only February 23, 2012 6:00 pm Eastern 5pm Central — 4pm Mountain — 3pm Pacific Call-in Number: (559) 546-1000 Access Code: 404 387# [Content protected for Staff members only] Join Richard and the coaches live each month to: Discover “what’s working best” Get newest updates and advice for active Joint Venture partners [...]

Take Our Love and Money Financial Self-Assessment

Pamela Y. — Thu, 02 Feb 2012 01:45:08 GMT

Money is the leading cause of marital and relationship troubles. Do you think you and your partner are compatible when it comes to finances? According to a Survey by American Express, 91% of couples avoid even talking about finances, household expenses and debt with their partner.1 Twelve percent said they’ve never talked about money with their spouse and [...]

Get Motivated!

Atilla V. — Wed, 01 Feb 2012 20:45:12 GMT

Recently, I attended the all-day Get Motivated! seminar when it came to Tucson. I didn’t actually go to get motivated—an entrepreneur for many years now, I’m plenty motivated as it is. I also didn’t go to buy any of the stuff they were selling—they didn’t have anything I need right now. I went to hear the celebrity presenters, and to study one of most successful marketing processes in the world. First, for $2.95 (essentially free) Get Motivated! attracts nearly 10,000 attendees with the promise of seeing celebrity presenters like Colin Powell, Terry Bradshaw, Steve Forbes, Rudy Giuliani, Kurt Warner, and many more. (Pictured: Terry Bradshaw getting ready to motivate.)

In between celebrity speeches were presentations from companies with something to sell. One such company was Ameritrade, a major discount brokerage firm, whose representative gave an exceptional sales presentation demonstrating the impressive array of online tools Ameritrade now offers to help clients make money selling covered calls. At the end of his presentation he offered the audience attendance at full-day seminars specifically about making money selling covered calls. All of these full-day seminars were held at luxury hotels in Tucson over the next couple of weeks. Audience members were given the opportunity to sign up for the seminars on the spot for $99, and I’m guessing that at least a thousand did.

I didn’t attend the seminars myself, but I’m sure they sold other training and brokerage services there. I suspect that their ultimate goal was to get some of the discount brokerage account owners who were with Schwab, Scottrade, etc., to move their accounts to them. I also suspect that they were successful in getting hundreds to do just that. The entire marketing process demonstrated so many powerful sales and marketing principles, which I won’t even try to cover in this short space. Suffice it to say that to be successful selling your books, and your related content and services, you too need a well-thought-through multistep marketing system. At Wheatmark we constantly study marketing systems like Ameritrade’s and Get Motivated’s. We distill what we learn and teach about it in the Authors Academy. In fact, we’ll be giving an entire presentation focused on the Get Motivated! marketing and sales processes later this month in the Authors Academy. If you’re not already a member, you’re missing out on a chance to learn how to apply these powerful marketing techniques to your book projects and skyrocket your sales. You can correct the oversight by visiting the Authors Academy today.

We’ll see you at the next presentation in the Author’s Academy!

The Chocolate Man and His Sales Strategy

Ari & Michelle G. — Wed, 01 Feb 2012 18:00:00 GMT

Just around the corner from my house are a few speciality shops catering to the residents in our neighborhood. Over the past six months, there's been a vacancy in one of them and each day as I walk past it on my way to my office, I've become more curious as to what kind of entrepreneur will rent that space. A couple of months ago, my curiosity was answered. A gentleman named Antonio rented it (he's from Italy) and his speciality is making chocolates from a family recipe he says, no one else offers in Sydney. He opened his chocolate shop with trays of his family recipe chocolate that he proudly displays as you walk by his shop window. Antonio has a great personality. Whenever you walk by his shop he's always smiling and offering a sample. You can see he is proud of what he does and LOVES his product. There's no doubt, he is very knowledgeable from his years of experience in his field. He even wears one of those fancy chef outfits that gives him a real authentic "chocolatier" look. The c ...

Andrew Cavanagh, Cairns Australia - 2/3/2012 - It's a sad fact but the businesses most likely to survive and thrive are those that market themselves more effectively...not those with superior products. If it was all about the product McDonald's would simply not exist and we'd all still be eating...
Jasmin Pandya, Mumbai, India - 2/2/2012 - This applies on me perfectly. I think i am too moving in that mode. Thank You Ari for giving me an early warning.
mark, Chicago - 2/2/2012 - so true Ari, continious leads is the only thing that matters. I could use an improved sales funnel. I could use focus, I could use results. I just wish I had the money to truly immerse my self in your system
George Huss, Richmond, Virginia USA - 2/2/2012 - Wow. Thanks for putting this so clearly. So true, so true. Thanks for your work, Ari.
Martin, Nottingham UK - 2/2/2012 - The hardest step to take is asking for help. Our comfort zones insulate us from exploration, experimentation and solutions we didn't think of ourselves. Smart business people recognise do the same old things get the same old results.
Marjorie Janczak, Germany - 2/2/2012 - As they say: You don't know what you don't know. But very sad when people don't know yet allow their ego to get in the way of allowing the knowledgable experts to help them out. Antonio might be an expert in chocolates but it's a pity that he is r...
Brian Keen, Nambucca Heads NSW - 2/2/2012 - Absolutely right Ari. And thanks for the reminder because though I know better I've recently caught myself being so distracted with preparing new product and attending to enquiries that I have blinded myself from this golden rule... the cycle for r...
patrick christensen, Downingtown, PA USA - 2/1/2012 - Wow, I though I was reading about my parents. I worked with my dad in our bakery until I took it over. Word of mouth was his belief except during the holidays when he did some ads. I could write a book about their business beliefs.
Peter Morrison, Sydney - 2/1/2012 - I see it so many times, in some people it is almost an arogant attitude, "She'll be right". We can all slip into it from time to time but we must remember to keep asking ourselves, "How can I do this better". Thanks for reminding me
Paul , San Diego - 2/1/2012 - No "resting on your laurels" in this "new economy." You are right Ari.
Tonia, Sydney - 2/1/2012 - great insights as always!

The most expensive 2 words in the English language

Charles O. — Wed, 01 Feb 2012 15:00:20 GMT

All eyes were on the teacher as she slowly made her way down the lunch table. As she passed each of us 4th graders, she placed a small cup of ice cream down in front of us. “Thank you,” I said as I opened my cup and began devouring the creamy chocolate contents with a passion known only to the young. After lunch, as we formed a line to march back to the class room, the teacher was clearly upset. She began by describing why she had passed out ice cream that day and that she had paid for it out of her own money. Then she asked, “Do you know how many times I heard the words ‘thank you’ as I gave each one of you a special treat today?” It turns out I was the only one who remembered my manners that day. That made quite an impression on me that day, in large part because I was so seldom in the teacher’s good graces. And until recently, I thought of expressing gratitude only in terms of politeness, but there are profound business implications as well. Forgetting to say thank you can be extremely costly in business. Let’s look at why this is and how you can put this to work in your favor. The “Like” Factor Marketing comes down to the Know, Like, and Trust factor. In other words, we tend to do business with those that we know, like, and trust. You can’t do business with those that you don’t know and if you don’t like them or trust them, you won’t do business with them any longer than you absolutely have to. Since the habit of expressing appreciation to others is so frequently lacking in our society, those that do it consistently really stand out in a good way. What kind of customer experience do you want to have? Everyone wants to be noticed and appreciated. Remembering and taking time to say thank you with a phone call, a short note, or a gift is something that people notice, appreciate, like, and remember. Doing more of this is something that can and will increase your customer loyalty and your word of mouth referrals from your customers and vendors. Imagine what increasing your customer retention or increasing your referral business can do for your bottom line. Now you can see what the opportunity cost is of forgetting to say those two little words. Consistency Although I would like to say that I’ve never forgotten to express appreciation, that wouldn’t be true. The truth is that sometimes I’ve forgotten. However, since consistency is one of the keys to building and keeping trust, I’m always on the lookout for things that can help in this area. In fact, I have a confession to make. (They say that confession is good for the soul, but that’s another topic.) Some of the people that I am especially grateful to have in my life are my clients. I love them, but [...]

Abundance

Joe P. — Tue, 31 Jan 2012 22:29:54 GMT

One thing you will discover through your association with me is my access…access to some of the most brilliant authors, innovators, marketers and business people on the planet. And you get the...

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