Forums - Information Marketing Association

Professional Liability Insurance

Peter P. — Mon, 30 Jan 2012 14:23:39 GMT

Thanks, Robert.

Professional Liability Insurance

Robert S. — Mon, 30 Jan 2012 13:13:08 GMT

While we ended the endorsed IMA program a couple of years ago you can still obtain a consultant/publisher errors and omissions policy from a regular commercial property agent. You can ask the commercial insurance agent who provides the general office policy you have for your business.

There is a wholesale agency who only deals with commercial agents around the country. Have your local agent contact this wholesale agency. Your agent will get you the application and then a quote for coverage. Once you choose to accept the quote you’ll probably have to complete another application. (Yes, there is a lot of...

Professional Liability Insurance

Peter P. — Sun, 29 Jan 2012 18:36:45 GMT

A couple years back there we obtained a professional liability policy through IMA that was very reasonable. The company that underwrites it no longer does so.

Does IMA have another partnership with a different insurance company?
What are other members doing?
Getting this through a regular insurance company can cost 10 times more?
Suggestions? Thanks

Squeeze Page vs Sales Page vs Other

Lisa K. — Wed, 14 Dec 2011 17:43:29 GMT

Thank you, thank you! Light bulbs are going off and I feel like I have finally made a huge breakthrough. Confusion around this issue has been holding me back for months and I feel like everything is now crystal clear.

Ironically, I own a web agency, so I'm VERY familiar with all of the other elements described in the above link. It's just that my clients don't typically utilize the term "squeeze page", although we do usually recommend to them that they capture email addresses first before conducting hard sells--so we have in fact been building squeeze pages for years,...

Squeeze Page vs Sales Page vs Other

Robert S. — Wed, 14 Dec 2011 17:19:44 GMT

Yes!

Each step has the goal of moving the visitor ahead one step. It builds commitment and involvement.

Most importantly, a squeeze page in front of your order form will triple sales because you'll have an email address for follow-up. A relatively small percentage of customers buy at their first visit to your sales page. Most will buy in the hours and days after they visit if you follow-up with interesting and compelling messages to get the back to buy.

Squeeze Page vs Sales Page vs Other

Lisa K. — Wed, 14 Dec 2011 17:15:16 GMT

Thanks Robert.

So it sounds as if the terms "landing page" and "squeeze page" are being used interchangeably in the attached to mean the same thing, right?

It also sounds like (correct me if I'm wrong), the squeeze page in this scenario is acting as a teaser page for the sales page--BUT they are both focused on ultimately selling a SINGLE product. Is that correct? This is slightly different than what I was envisioning and it makes sense to focus mainly on one product for the entire sequence (but with upsells, of course).

For example, I think I would adjust my plan...

Squeeze Page vs Sales Page vs Other

Robert S. — Wed, 14 Dec 2011 12:19:27 GMT

Lisa,

Check out this page, let me know if it helps answer your questions:

New Website for an Info-Marketing Product http://bit.ly/rTEQeA

Squeeze Page vs Sales Page vs Other

Lisa K. — Tue, 13 Dec 2011 23:26:42 GMT

Hi there.

I was wondering if someone can confirm that I have the correct understanding of squeeze pages versus sales pages/letters. Here's my understanding:

-Squeeze pages--main goal is to capture leads (email addresses); short pages without a ton of content;

-Sales pages/letters--longer pages; selling a specific product; should include upsells, incentives or bonus items; should have Buy Now, Add to Cart, or checkout calls to action

We're using Optimize Press and Wordpress to create squeeze pages, sales pages, etc. for our info marketing products. However, I'm a little confused about what we should be using when. Do we typically use a squeeze page...

SEO Vendor Recommendation?

Sarah C. — Thu, 01 Dec 2011 22:15:54 GMT

Amy and Ted,

Hello. Your comments are pretty old - so I'm not sure you're still looking for help. But if you are, I'm an SEO and info-marketing copywriter. I've written and helped plan numerous optimized websites for my clients.

You can find out more about my services at my website www.healthymarketingideas.com. I also have some specific information about my SEO copywriting services at

http://blog.healthymarketingideas.com/2011/11/oops-did-you-miss-this-good-stuff-hidden-in-your-natural-healthwebsite/

Please note, the majority of my clientele are from the natural health industry but (as a note to you Amy, in particular) I also write on relationships and family at my two websites www.yourhealthyhomebiz.com and www.fitfamilytogether.com.

I look forward to...

Need Testimonials for Online Marketing CD

Sasha S. — Sun, 27 Nov 2011 19:50:23 GMT

Hi Lisa,
Would be happy to review for you. I have an info book coming out
in 2 weeks so we can exchange testimonials.
Just put "IMA Forum CD" in subject and I look forward to it.
SashaSpinner@yahoo.com