Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Tue, 29 Jul 2014 04:36:50 GMT Weekly EZine: Most Limitations are Self Imposed http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-most-limitations-are-self-imposed <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 22nd 2014 | Week 29 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you--or has already deluded themselves.</p> <p> For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations.</p> <p> Also, each of us has some basic level of work we must do to &quot;pay the bills.&quot; It may be a job, a current business you operate or a coaching program to maintain. Each of these has a time requirement that limits how much time you have to invest in &quot;achieving your dreams.&quot;</p> <p> I don&#39;t know about you, but my preference is to confront reality rather than to &quot;dream of a life without limits.&quot; I&#39;ve found this works well for my coaching clients, too.</p> <p> One thing I would like to point out: Most of us impose a lot more limits on ourselves than really exist. I&#39;ve had dozens of clients tell me, &quot;My clients would never accept &#39;he&#39;s not available&#39; as an answer when they try to reach me on the telephone. I have to make myself available, and I better respond to their emails right away.&quot;</p> <p> As a test, I get them to try restricting access to themselves for three months with a couple of their smaller clients. Within that time, they implement restricted access for all of their clients. They quickly discover their clients will embrace the new system because it helps them get their projects done more quickly, which is what they really wanted to begin with. It even works if you are working a job. The fact that you are busy working is a powerful message to send.</p> <p> This is just one small example of the obstacles we place in front of ourselves. I had a big client that sucked up so much of my time that I couldn&#39;t focus on more important tasks. I couldn&#39;t get rid of this client because the work was generating the revenue I needed to pay my bills. It was almost impossible for me to build a new business with scalable income because I was stuck trading hours for dollars so I could get by.</p> <p> It&#39;s the same situation with a lot of people who are working jobs. You have a full-time career while at the same time you are trying to build a new business.</p> <p> I faced the limitation and came up with ways to overcome it. I created better processes for getting the client&#39;s work done without my direct involvement. I limited my time and forced the client&#39;s projects to have longer deadlines. Then I prescheduled time for me to create my new business opportunities on my own time. I didn&#39;t allow anything to break my appointments with myself, and I worked until I broke through.</p> <p> One of your limitations could be a lack of knowledge. Your problem is that you don&#39;t know what you should do, or worse, you think you know and you don&#39;t even realize you are headed in the wrong direction.</p> <p> That&#39;s what the IMA community is all about. Through the library, forum, ask an expert and one-on-one consultations, you can get access to the knowledge you need to prevent unforeseen mistakes, to make the time you invest more valuable and to overcome obstacles more quickly.</p> <p> While we all have limitations, most of us make more of them than we should. When I&#39;m faced with an obstacle and I start getting frustrated and down on myself, I&#39;ve learned to stop and say, &quot;Robert, you are focused on the obstacle; instead of thinking about the obstacle, think about the ways you&#39;ll overcome it.&quot;</p> <p> This slight change in thinking is responsible for more of my breakthroughs than any other strategy. Rather than thinking about not having enough time, think about how you can schedule your time for maximum productivity. Rather than getting frustrated because you don&#39;t know what to do, obtain a curriculum of training (or hire a coach/expert) to get the knowledge you need. Rather than getting frustrated with your limitations, focus on how you&#39;ll overcome your obstacles.</p> <p> This is a lot more productive than dreaming of a life without limits.</p> <p> What do you think all this? Do you agree or do you believe that we should believe we have no limitations so we achieve a lot more than we ever imagined possible? Let me know your thoughts at <a class="inf-track-67082" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">Most Limitations are Self-Imposed</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.<br /> <br /> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> <strong>Your Easy Step-by-Step Instructions for Creating Business Systems</strong></h3> <p> I noticed something strange a few weeks ago when I walked into one of the several McDonald&#39;s stores I frequent. On every table in the restaurant, someone had placed a vase full of fresh flowers. They didn&#39;t break the bank. Even a flower illiterate like me could tell they were inexpensive, perhaps daisies or something. But they dressed up the place a bit.</p> <p> When I sat down with my Diet Coke and Bacon, Egg and Cheese Biscuit, the flowers actually started to irritate me a little (mainly because they were taking my attention away from my favorite snack). While I enjoy looking at flowers as much as the next person, I began to wonder why they were there. This franchisee had paid over a million dollars for the store and the systems that go into making it run efficiently. However, on top of everything else it takes to run a successful McDonald&#39;s, this franchisee had decided the corporate system was lacking in one item: no flowers on the tables.</p> <p> I became curious. I found the owner and complimented her on her flowers. I told her, &quot;Your flowers are a nice touch of individuality in a sea of corporate sameness.&quot; This made her so happy that she was beaming with pride.</p> <p> I asked her if she had updated her operations manual to account for the flowers. Had she added maintaining the flowers to someone&#39;s job description, scheduled replacement orders and provided procedures in case one of the vases fell off the table and broke? Her answer was &quot;no,&quot; and suddenly she was less impressed with me.</p> <p> This McDonald&#39;s franchise owner had made a critical mistake. A mistake many business owners duplicate every day. They introduce new processes and ways of doing things in their businesses without thinking through the goals, processes, responsibilities and control. It may be important to you to follow the entrepreneurial wisdom, &quot;Ready, Fire, Aim&quot; and execute a new program immediately rather than spending years of planning something before you do anything. While that&#39;s fine, this advice presumes that you&#39;ll go back and &quot;Aim&quot; later. From my experience, most just &quot;Fire&quot; without going back to fill in the critical planning steps that make their businesses sustainable and allow them to grow.</p> <p> If you aren&#39;t good at creating business systems, it&#39;s not your fault. I&#39;ve spent many thousands of dollars on resources and tools to try to learn how to do it. Even the most popular books are quick to tell you, &quot;You need to systematize your business,&quot; but they won&#39;t give you an example of what they are talking about.</p> <p> Finally, here is detailed information on how you can create systems for your business. This information has the power to change your life. While your business&#39;s growth will come from your skill to generate new customers, your business&#39;s lifestyle will come from your skill to create systems that will operate your business without your minute-by-minute attention.</p> <p> Check out the rest of this article for business systems building insights, including a checklist for checklists, by visiting <a class="inf-track-67084" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/your-easy-stepbystep-instructions-for-creating-business-systems">&quot;Your Easy Step-by-Step Instructions for Creating Business Systems&quot;</a> in the Info-Marketing Resource Library.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-67088" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-67090" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-67092" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-67094" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-67096" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-67098" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 22 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-most-limitations-are-self-imposed Weekly EZine: Why Many Customers Buy http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-many-customers-buy <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 29th, 2014 | Week 30 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Few info-businesses have more longevity than the one I&#39;m about to describe. Launched in 1872, it&#39;s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but <em>Popular Science</em> magazine is worth studying.</p> <p> The point of your and my info-marketing businesses is to provide value by helping our customers get results. But <em>Popular Science</em> isn&#39;t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million &quot;someones&quot; subscribe and read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry.</p> <p> <em>Popular Science</em> attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight cancellations work. These charts help to satisfy the curious mind.</p> <p> Before you dismiss the importance of a curious mind to your business, consider this: How many times have you purchased a product because you wanted to learn how something worked? (And once you learned how that something worked, you were satisfied--even though you had no intention of ever implementing it for yourself?) For each of those purchases, your primary goal in buying and consuming a product was to figure out how something was done.</p> <p> No one in the info-marketing world seems to realize this is a huge driver in his or her business. Your customers aren&#39;t necessarily buying so they can implement themselves. That&#39;s our assumption, but it&#39;s not theirs. Instead, many of them want to know how things are done. They want to know and understand how something works.</p> <p> As info-marketers, we get frustrated by our customers&#39; fascination with what we call &quot;bright shiny objects.&quot; But that&#39;s how info-marketing customers are wired. That exact impulse drove them to buy from you to begin with. And if you don&#39;t provide them the next interesting thing, they are going to move on to another info-marketer.</p> <p> <em>Popular Science</em> has perfected the business of providing its readers with the next thing. It is the magazine of &quot;bright shiny objects.&quot; You may assume <em>Popular Science</em> readers subscribe to learn; however, the magazine&#39;s research clearly shows its readers enjoy the periodical as downtime, a leisure activity, an escape. With this understanding, <em>Popular Science</em> made its magazine more fun. No reason to provide encyclopedia-type articles; instead, make them entertaining for the readers to enhance their downtime experience. The content is geared to prepare readers to be the smartest persons in the room. By knowing about new technology and being able to explain things to their friends, readers increase their self-image.</p> <p> An important point about products created for this type of customer: You don&#39;t need detailed implementation guides. Instead, keep these products simple; a page or two with a few charts will suffice. Your customers want to understand how something works and are less interested in the step-by-step details they would need to implement it themselves.</p> <p> How many of your customers buy from you to learn how things work? How many buy for entertainment and as an escape? My guess is the customers in these two categories outnumber those who buy to implement.</p> <p> Of course, the typical info-marketing product is geared in some way for people to implement. So, is it wrong to assume that some customers buy for reasons other than implementation? Should we create all of our products solely for the implementers and then allow the other customers to tune in when (and if) they want? Let me know your thoughts at <a class="inf-track-67102" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">Why many customers buy</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Selling Products Implemented by Others Combining Delegation with Done-For-You</h3> <p> Your customers and prospects are busier than ever. They are barraged with things to do to improve their lives, exercise more, read more, and spend more time with family, all with similar promises of a happier life. Now you come along trying to sell them products to read and things to do and you think they&#39;ll be glad to hear about what you have to offer? Consider a slight change for your business owner prospects. Rather than selling them products for them to implement, what about products for members of their staff to implement? This program is all about creating products, coaching programs and offers for the buyer&#39;s staff to implement combined with done-for-you services.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Marketing delegation along with implementation.</li> <li> Structure your products and services for staff rather than the business owner.</li> <li> Changes in the sales presentation and delivery.</li> <li> What you must always deliver to the owner, even if the owner says he or she doesn&#39;t want it at the time of sale.</li> <li> How to talk with staff to build rapport without violating your responsibilities to their boss.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-67104" href="http://www.info-marketing.org/resources/best-practices-calls/item/selling-products-implemented-by-others-combining-delegation-with-doneforyou">Selling Products Implemented by Others Combining Delegation with Done-For-You</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-67108" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-67110" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-67112" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-67114" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-67116" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 22 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-many-customers-buy Weekly EZine: False Assumptions and Poor Decisions http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-false-assumptions-and-poor-decisions <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 15th, 2014 | Week 28 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <p> &nbsp;</p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary.</p> <p> Each week I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers like me to teach the courses to their students.</p> <p> The entrepreneurship course is an hour a week for seven with topics including market analysis, differentiation, product development, marketing, ethics and business planning. Ethics is always my favorite because of the fun discussions it elicits.</p> <p> One of the activities this week involved role play. I approached each student and said, &quot;I&#39;m your co-worker. I have discovered how to hack the time clock to add 45 minutes to everyone&#39;s pay without getting caught. Now what do you do?</p> <p> The students&#39; reactions ranged from asking &quot;Hook me up&quot; and show us how to do it too to turning the other way and ignoring the thief. Not one student was ready to turn me in for stealing, and this was at a Christian school!</p> <p> After a few of those exercises, we role played that the student was the boss. I told each one that he or she owned a store and had caught an employee stealing a $100.00 bill from the cash drawer. I asked each student, &quot;What would you do?&quot; All but one was ready to fire the thief.</p> <p> I asked the students who were without mercy if they were sure, and one girl became adamant, saying, &quot;I don&#39;t care if it&#39;s $100.00, $10.00 or even $1.00; if you steal from me, you are out.&quot; I found this hilarious considering 10 minutes before she was ready to hack the time clock when it was in her favor.</p> <p> But that wasn&#39;t the point of my question. In the end, only one student had the best answer. This student said, &quot;Before I fired an employee, I&#39;d want to find out why he stole the money.&quot;</p> <p> The exercise continued, and after interviewing the employee, the students found out he had a sick mother. He had spent his last four paychecks on medical care for his mom, and he was stealing the $100.00 bill to buy groceries. Even with this new information, most of the students were still ready to fire the employee while others wanted him reassigned away from the cash drawer.</p> <p> The role of the ethics exercise was to encourage the students to gather more information rather than make quick judgments based on limited facts.</p> <p> I&#39;m all for being decisive, making decisions quickly and avoiding wasted time by rehashing yesterday&#39;s choices. However, I&#39;ve seen too many info-marketers spend a lot of time and money creating the wrong info-marketing businesses. They believe that because they&#39;ve done something successfully in a particular way that a huge percentage of their niche or industry will want to know about it. Or, because they are a plumber (or a doctor or a businessperson), they think they know what plumbers (or doctors or businesspeople) are like in general as well as what they want. Even worse are those who have been operating in a niche for a few years. Based on their experience with coaching clients, they make generalizations about what the average person in the niche wants.</p> <p> Most often, these are false assumptions. Successful info-marketers will make the following practices ongoing habits: surveying, asking questions and intense listening. It&#39;s easier to generalize, and since the work of listening is often a challenge and doesn&#39;t usually produce immediate revenue, it&#39;s easy to put it off. But surveying, asking questions and intense listening will make everything else you do more productive.</p> <p> What do you think of the ethical dilemmas? Have you been surprised by your market, either good or bad? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-66790" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">False Assumptions and Poor Decisions</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</h3> <p> How would you like to travel the world while growing your info-marketing business to $7 million in revenue and beyond. For one info-marketer, that dream became a reality as he toured Europe, Asia and South America with his son the year after he graduated high-school. This program is an advanced session with a &quot;peak behind the curtain&quot; into how one info-marketer runs a large, thriving info-marketing business. This program will provide you with a new way of thinking about how you grow your own businesses.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sneak peek inside the inner workings of a large info-marketing business</li> <li> The reality behind the info-marketing lifestyle you hear about,</li> <li> The most important skill in building a large business versus running a small part-time online job.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-66792" href="http://www.info-marketing.org/resources/best-practices-calls/item/anatomy-of-a-7-million-dollar-parttime-information-marketing-business">Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: none repeat scroll 0% 0% #ffffff; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td style="padding: 0 0 10px 0;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-66796" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-66798" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-66800" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-66802" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-66804" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 15 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-false-assumptions-and-poor-decisions Weekly EZine: The "I Wish" Mistake http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-i-wish-mistake <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 8th, 2014 | Week 27 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Members often tell me, &quot;I wish I had known about info-marketing before; I would have made a lot more money.&quot;? I&#39;m always polite when someone says this; however, this type of thinking is a symptom of a larger problem.</p> <p> When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn&#39;t said that; I wish I had done things differently; I wish I had stayed home that night. A lot of us have lost our heads in the heat of the moment, and then, looking back, we have thought of the one thing we could have done differently that would have changed everything. That is exactly the wrong way to think. Instead, we should recognize that we created those bad circumstances because we weren&#39;t focused on the present moment.</p> <p> It&#39;s like driving down the road in your car looking only through your rearview mirror, extremely dangerous. However, at least that isn&#39;t as bad as never getting into the car at all, afraid of what might happen to you if you ventured out.</p> <p> During Brett Farve&#39;s NFL career he was considered a brilliant competitor. Farve was able to improvise, to react to present circumstances in new ways. In 1994, playing in the first Division Title game for the Green Bay Packers in 25 years, with no time outs, no time left and on the 10 yard line, Coach Holmgren told Farve to make sure he didn&#39;t run the ball because if he didn&#39;t get into the end zone the game would be over. Farve dropped back, saw an opening and dashed toward the goal line. He dove into the end zone in front of two defenders for the game-winning touchdown.</p> <p> Brett Farve made a decision in the moment. He was aware of present situations and opportunities, and he didn&#39;t let his or someone else&#39;s past mistakes dictate what he did when he needed to do it. A lot of Dallas Cowboys fans criticize Brett Farve&#39;s mistakes and interceptions. He made a bunch of them. However, the Dallas Cowboys never had a quarterback that won as many games and had as many playoff victories as Brett Farve did for the Packers. Farve built a career by living in the moment.</p> <p> We all make mistakes. Some cost you money, others cost you injuries and others may get you into legal trouble. But the biggest mistake is letting your past dictate your future. You cannot feel bad about mistakes you made 10 years ago, 5 months ago or even 2 minutes ago. Repair what you can based on what&#39;s the most productive action you can take right now to build your business and your life.</p> <p> And about wishing you had discovered earlier the best ways to run a business? Yes, I&#39;d love to have learned how to run my business better a long time ago. I wish I had all that money back that I lost, all those missed opportunities. However, that kind of thinking only distracts you and me from our focus on the present.</p> <p> What&#39;s worse is a worry about the future. What&#39;s going to happen if when we launch our new product? What&#39;s going to happen when I deliver this brand new sales presentation? What&#39;s that knock-off artist doing in my niche stealing my ideas and customers?</p> <p> It&#39;s important to look at trends, but we all must act in the present, working right now on the most important tasks to move our business forward. Anytime you catch yourself regretting the past or worrying about the future, snap yourself out of it by asking yourself &quot;What am I doing NOW to grow my business?&quot;? If you can do something that&#39;s constructive about the future or the past, then do it. If you can&#39;t, then focus on the things you can do.</p> <p> Do you agree, disagree or have an experience to share? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-66360" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">The &quot;I wish&quot; Mistake</a>. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s No B.S. Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Three of the most powerful &quot;emotional triggers&quot; and how to use them</li> <li> Finding an agreeable soul regarding web sites</li> <li> What Dan&#39;s business success has been centered around</li> <li> What you must do or see your info-marketing business fail</li> <li> How several info-marketers are &quot;Willie Nelson-ing&quot;? their way to success.</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through July 31, 2014.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-66362" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-may-2014-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: none repeat scroll 0% 0% #ffffff; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-66366" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-66368" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-66370" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-66372" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-66374" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 08 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-i-wish-mistake Weekly Ezine: GOOOAAALLL! http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-goooaaalll- <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 1st, 2014 | Week 26 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>My family caught the FIFA World Cup fever. While we love cheering on the USA, the TV is tuned to soccer whenever there is a game on, which is almost all the time.</p> <p> I enjoy hearing about the athletes and learning about their stories. Almost every story is similar. An eager student works with local coaches who can spend a lot of time with the developing athlete, showering him with praise. As the athlete&#39;s skills develop, it&#39;s time to move on and work closely with new coaches who have themselves reached international levels of achievement.</p> <p> These coaches accelerate their proteges learning process. An athlete&#39;s rise to success requires coaches who are capable of giving constructive, even painful, feedback. Elite performers seek out coaches who can explain what they are doing wrong so these athletes can put deliberate effort toward correcting their deficiencies. Only through deliberate practice with the helpful eyes of an expert can world-class excellence develop.</p> <p> In the 13th century, philosopher and scientist Roger Bacon wrote that it is impossible for the human brain to master mathematics in less than 30 years. Yet today&#39;s children master concepts as complicated as calculus in their teens. The difference is that teachers have organized the material in a way that makes it a lot easier to learn. It&#39;s like a bridge across a wide river. It dramatically reduces the effort you need to expend to get to your destination.</p> <p> I used to believe that asking for help was a sign of weakness. I believed I should be self-reliant and learn things on my own. It was all very slow. I was going through the same process mathematic students had to go through in the early 13th century. Meanwhile, everyone else was speeding right past me.</p> <p> So, I made a change, a change that has made all the difference. I decided to seek expert eyes and outside counsel to speed my life along to places I never imagined were possible.</p> <p> This is week 27 of 2014. We are officially halfway through the year. As you take time to celebrate our nation&#39;s 4th of July holiday, I encourage you to evaluate your goals and determine whether you are on track to reach your 2014 targets.</p> <p> I invested more hours than I want to think about into writing the <em>Official Get Rich Guide to Information Marketing Second Edition</em>. However, my work pays off every week as I hear from readers who have accelerated their independence because of the way my book organizes a large and complicated business into an easy-to-understand framework. If growing an information marketing business is your goal, there is a bridge available so you can avoid slogging through hundreds of small discoveries by yourself.</p> <p> You&#39;ll read about this in an upcoming No BS Marketing Letter but my coaching client, Michael Rozbruch just did his first mini-launch broadcast to the niche of accountants and attorneys serving IRS problem clients. Michael&#39;s launch was a huge success with sales in excess of $112,500.00 in 4 hours in one afternoon. That should get a loud GOOOAAALLL cheer in celebration!</p> <p> As a Peak Performer and client of Mars, Michael already had coaches. However, he came to me to help him optimize the 8 weeks prior to his launch and to focus on what was important. This way he go the critical functions done first and there was time enough in the days before the launch to take care of the last minute issues. Now, Michael and I are working together to help him build upon the success of this launch and transform that afternoon into a successful, ongoing business.</p> <p> For years I referred out all coaching inquiries. I didn&#39;t accept clients. I was too focused on building my own businesses. Upon the advice of my coach, I have opened myself up to opportunities to share what I&#39;ve learned with others. I can&#39;t explain how satisfying it is to see coaching clients succeed beyond their wildest dreams in a business they didn&#39;t know existed before they worked with me. Transforming ideas into businesses is my specialty.</p> <p> You probably don&#39;t need a coach. If you are reading this chances are you are already a successful person. But, you may want a coach. You may want the help of someone who has helped others to review what you are doing and provide expert feedback on how to accomplish more with what you are already doing, I have a framework to help. Together we can help you achieve your 2013 goals even though we are halfway through the year.</p> <p> Call Suzanne at 850/222-6000 for availability for a complementary strategy session. If you haven&#39;t watched it yet, then you owe it to yourself to dive into my free webinar, Your Money Machine Blueprint at <a class="inf-track-6697" href="http://www.InfoMarketingPyramid.com">www.InfoMarketingPyramid.com</a>.</p> <p> I hope you and your family have a great 4th of July holiday. I&#39;m taking my wife to Italy for a two week trip to celebrate our 20th anniversary. Our oldest daughter graduated from high school and is heading to college. Our son is moving on to his sophomore year in high school. We have a lot to celebrate.</p> <p> I can&#39;t express how much I appreciate you. I appreciate your stories of success, your questions and your encouragement. Have a great holiday!</p> <p> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Accomplishing More With a Team and Getting It Done Right the First Time</h3> <p> We all have experienced the frustration of delegating a project to an employee or a vendor only to find ourselves disappointed. The project delivered wrong, after deadline or not at all. &quot;Why can&#39;t I find someone who cares?&quot; While finding the right person may be a science, delegating, motivating and monitoring that person is an art. The good news is all of these are skills you can learn, and we cover them in detail on this month&#39;s program. These skills will help you grow your business faster and make more money.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The ultimate business leverage, using the work of others to implement your ideas</li> <li> Why so many businesspeople are disappointed with the work they get from employees and how to prevent that from happening to you</li> <li> How to find team members who &quot;get it&quot;</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6699" href="http://www.info-marketing.org/resources/best-practices-calls/item/accomplishing-more-with-a-team-and-getting-it-done-right-the-first-time">Accomplishing More With a Team and Getting It Done Right the First Time</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: none repeat scroll 0% 0% #ffffff; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6703" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6705" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6707" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6709" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6711" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 01 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-goooaaalll- May 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-55444"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAMay2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU1heTIwMTRKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Robert:</strong> Hey, welcome to your Jump Start Coaching Call. This is all about you and helping you in your business. You can press 1 on your phone to get yourself into the queue to ask a question and that way I'd be happy to help you with your business. Now, it happens almost every time there's this kind of a threshold resistance or a resistance to pressing the button and then all of a sudden there is a huge flood of folks pressing the button in order to get in to ask their question. So if I know you're going to ask a question it allows me to kind of manage the time a little bit and make sure you don't have to wait as long. If I only see that there's one question, you know, I can talk for a long time, but if I see that there's five well then I'll kind of wrap it up pretty quickly and make sure I get to you. So you absolutely want to jump in and ask your question. You do that by pressing one on your phone. Sometimes these calls go an hour, an hour and-a-half, sometimes we wrap up in 30 minutes or even 15 one time, so it's completely up to you and we will take your question. So just press 1 on your phone and in the meantime we're going to go Brandon in Chattanooga. Welcome Brandon. </p> <p><strong>Brandon:</strong> Brandon is glad to talk to Robert Skrob. You sound just as good live as on all of the recordings on the member website just to let you know. </p> <p><strong>Robert:</strong> Oh, well thank you. I appreciate that. But none of those recordings are as good as live because now I get to talk with Brandon. </p> <p><strong>Brandon:</strong> Oh, you're very kind. I'll get right to the point here so folks can get in line. I've read all of your books and a lot of others and I've done seminars before in previous businesses -- I apologize for that -- and a question that I would have for you is I'm kind of doing the two-step seminar process where I have a lunch and learn and my process for that lunch and learn, and I market marketing services, or I guess marketing services and coaching for people in the home service business. And so people that are contractors, remodelers, etc., and I guess my question to you would be I send out an invitation package is my first step. It's just an invite with a letter and a reply card. </p> <p>The second step is I've hired a telemarketing company just to call and give a real soft invite like, you know, did you get the invitation. We'd really like you to be there. And then I send an oversized postcard, a 6 x 11, and then a 4 x 6 postcard. And then my hope is to get these people there and then sell them into a paid seminar where I can then talk to them about coaching and consulting services. I've got lots of consulting clients. That's really not my ultimate aim. I can get those on my own, but it's the coaching program. What improvements or suggestions would you have or best practices for building an attendance in seminars? </p> <p><strong>Robert:</strong> How is your attendance now? </p> <p><strong>Brandon:</strong> Well, I'm doing my very first one and I've already got about 35, or about 35 to 40 people signed up and it's on June 5th so I've still got a couple of weeks. </p> <p><strong>Robert:</strong> And is it simply free? </p> <p><strong>Brandon:</strong> It is. This first one is simply free. It's just a free lunch and learn. </p> <p><strong>Robert:</strong> Any seat deposits or anything like that? </p> <p><strong>Brandon:</strong> No seat deposits. </p> <p><strong>Robert:</strong> It would be interesting to see how many of the 35 show up. What I have found is that you really don't want more than 50 in that room. Even going onto 60 really changes the group dynamics of what you're doing. With a group of 35 you could see a conversion of as much as 80 percent or more. In a room of 60 it could easily drop to 10 or 20 not changing anything. So with 35 that's a very strong attendance. Are you doing anything in between the time that they sign up and they show up? </p> <p><strong>Brandon:</strong> I've got their email addresses and everything and there's still, and I guess I've not sequenced this as well, I'm still sending them the same reminders as I've sent the general audience. That's probably not ideal, but for my time sake right now they still get the reminders in the mail, so hopefully they remember. So they are getting the same, the second postcard and a fourth. My plan is to email them as soon as this last one goes through and just kind of give them a preview of what we're going to cover, and then I was going to have somebody call to remind the attendees before the seminar. </p> <p><strong>Robert:</strong> And there's always a decent lag between the time that you give the list to the printing company and when it actually hits the mailbox and you'll often get folks that get an extra step even though they've registered. In the future, I do think it's important to try to pull them out. What I would do for the ones, because now you've got 35 who have at some level have made a personal commitment and then that means different things to different people. Some means, yeah, what the heck. I'll register. It's free. Let's see what happens on that day. And then others, you know, they gave you that word they're going to absolutely be there no matter what's happening. </p> <p>But what I would do is communicate with them, I have often use articles, but more than anything stuff that builds up the speaker. So a little bio, you know, something that used to be really popular is somebody would make kind of a fake magazine tear sheet and it would look like it was something that was printed in a magazine that has the speaker face on the cover with a mast head over it that looks like a magazine and there's a bio and some things about how wonderful they are. That would be a nice thing, a couple of articles by the speaker, a testimonial sheet or book or something. I would communicate with the folks who have registered differently than the folks who haven't. </p> <p><strong>Brandon:</strong> Okay. That's good advice. </p> <p><strong>Robert:</strong> One, we don't want the folks who have registered to think that you're desperate for attendees. </p> <p><strong>Brandon:</strong> I see. </p> <p><strong>Robert:</strong> Like, geez, I registered for this. Man they must really be hurting for attendees because they're sending out four different darned things. I wonder if I&rsquo;m the only one who registered. </p> <p><strong>Brandon:</strong> I got you. </p> <p><strong>Robert:</strong> And that brings up another thought is maybe some communication within that sequence talking about how full the room is and maybe that telemarketing script is partly, &quot;Hey, this is a lot more popular. We definitely have a seat for you, but I just want to confirm that you're going to be there to make sure because otherwise I've got a waiting list and somebody else wants the seat.&quot; </p> <p><strong>Brandon:</strong> Well that leads me to my second question. When I'm selling people into -- well, not lead, it doesn't lead me it, maybe factors an additional question. You say that it works best to dynamic when there's only about 35 people in a room? </p> <p><strong>Robert:</strong> To 50. </p> <p><strong>Brandon:</strong> Thirty-five to fifty, and so my worry is I've got two ways that I can go about getting these lists as I move to different cities, and the first way is I could pay for a list, but there is a really good association list that's out there in every city and it has the name and the address and the phone number, it doesn't have the email addresses, but I've been collecting those with my telemarketing script when they ask them, &quot;Hey, can we send you some information?&quot; So if all I need is that small group of people I mean would you still keep it that small even when you go to very large markets? </p> <p><strong>Robert:</strong> I probably would then do two events. </p> <p><strong>Brandon:</strong> Two separate events and just cut the list in half? </p> <p><strong>Robert:</strong> Yeah. Or break it up to even different sides of the city. Do a north/south, or like you're saying just break the list in half and do two events. Also in a big city there are more distractions and very often you'll need more names to fill the same event. </p> <p><strong>Brandon:</strong> So if I want to have 50 and if I've got 35, and some of these people are bringing staff, so I don't know how bad that clutters the room up, and maybe I should not have mentioned staff. Maybe that's a mistake. But a couple of them, let's say that half of them bring someone and you've got 35 plus 15 now we're at 50, so would you suggest that probably that's too many to sell them into a seminar? </p> <p><strong>Robert:</strong> It's not at all too many. It's just that it gets harder to sell the coaching program. But also my 50 is buying units. So even if you have 65 humans in the room that kind it's more in the 50 to 60 range of buying units is kind of the sweet spot that you want to keep it below. </p> <p><strong>Brandon:</strong> Okay. And the last thing, and this you understand I'm selling like a free lunch and learn and then it's just an hour, and then at the lunch and learn I'm selling the actual seminar. So would you say that that same 50 dynamic holds for both the seminar and the lunch and learn? </p> <p><strong>Robert:</strong> What's the seminar? </p> <p><strong>Brandon:</strong> The seminar is a one day marketing. You know, we'll start with -- I went and listened to your old coaching calls and some of those are just solid gold because they just answered my questions. I'll let you know that so it's a good resource. I feel like I've gotten all of the money and a lot more out of all the old archive stuff, so you've done a great job with that. </p> <p><strong>Robert:</strong> Well, thank you. </p> <p><strong>Brandon:</strong> It's a one day seminar where I talk to them, and of course you told me to get their mind set right to being with, and so it's just all about marketing and I'm going to just kind of like drinking from a fire hose as you'd mentioned in one of your broadcasts, and then at the end I'm going to have a coaching program where I try to sell them. It's kind of a two-step. I think I may have even read this in something else that you did. Do a free lunch and learn and then sell people into a paid seminar and then sell your coaching so you're walking them kind of up an extension ladder. So that's what I've done and I want to try to sell them at the end of this eight hour seminar, maybe between six and eight hours, in the two types of coaching, which one would be beginners and advanced because some of these folks have virtually no marketing and then some of them are doing something but they're not doing it particularly well. And I think those two groups if I put those same people in the same group I don't think that I could service their needs appropriately. </p> <p><strong>Robert:</strong> I would probably if I was doing a seminar I would probably offer the coaching pretty soon after the lunch break. And I would even make it, you know, quite a few folks were asking me during the lunch break, hey, do you have a way of helping us? Can I get some more ongoing training? I like what we have here, but I'm not sure I can do all this myself. Well, you're in luck because what we've done is put together this coaching program to help walk you step-by-step through implementing it in your business. </p> <p><strong>Brandon:</strong> Okay. And so do you just do a presentation on that and go back to the content and then hand out the order forms at the end, or do you do it right after lunch? </p> <p><strong>Robert:</strong> I would go back to content when you come in, and to the extent possible I would do the content based on successful students. So talk about the, you know, hey I just want to go through some examples, and you'd tell some examples of successful students if you were in a bigger room. You know, this is where you'd see the panel of the current coaching group members and they're sitting up there telling their story about the coaching group. And then lo and behold that goes on for a half hour or forty minutes and then lo and behold there's a 20 minute presentation about the coaching group. </p> <p><strong>Brandon:</strong> That is awesome advice. The last question I have so I don't monopolize the time, unless of course there's no one in the queue in which case I'm happy. But I've got a call scheduled with you later, so I'm sure that we'll talk more then. But the one thing I'm worried about is I'm starting in my home market where I'm well known and I've done tons of radio advertising and I've done this for my other political fundraising stuff that I do and I'm used to traveling for that, but not for this. This is kind of starting out again. </p> <p>Because I really think that most people, especially in the beginner's level need a curriculum that starts from the very basic to get people's thinking right. You probably go through a similar process when people spend a day long with coaching. You know where people need to start. When you go from city to city doing seminars and you put people into coaching programs knowing that the best type of learning happens typically in some kind of sequential fashion how do you plug people into coaching programs if they need some type of baseline education to even get started or just to lay the ground work, and those seminars may be a month or two behind each other and you've got these groups and you're really only wanting to do two groups with the different ways that you've described coaching. How do you figure that out because you're dropping people in these groups, but you're not always talking about the same topics. </p> <p><strong>Robert:</strong> What I'll do is a couple of different things, but most often I'll have some sort of sequential course that they get that I'm offering that is part of this program that gives them a couple of quick wins so they can see that what we're talking about works. So if you think Magnetic Marketing, you know, all you had to do was take one of those letters that Dan included, send it out and in general few people send anything out, so all they had to do was do something and they were able to get a good result and that kind of proved it worked and gave them faith to try something else. </p> <p>So some sort of sequential program that allows them to get a couple of quick wins that they each, whether you dispense it weekly and it's on some website that sends out material each week. It could be as simple as an auto responder that they get dropped into when they buy that sends them a series of messages and each message includes another module of the training that they need to receive, and those emails can go out once a week or something and then that way they have a little bite size piece that they can consume and do a little bit of homework and now they're off and running. But you're absolutely right. You're going to lose the good ones if you have to constantly start over at square one on your calls. </p> <p>The other thing you can consider is to have two calls. One like you'd call it a jump start for essentially beginners, and two best practices, and that's also what I do. There's kind of two different tracks. Every month I do two calls and the reason is as great as these calls are, as folks seem to reach a point when they go, yeah, I don't really need that anymore, but they like and appreciate the best practices calls. </p> <p><strong>Brandon:</strong> So say for example if you're starting with beginners and you have an event in Chattanooga, Tennessee and you convert eight individuals into that coaching program, you convert five into the advanced, then you go to Atlanta. And you start out maybe the first module in your coaching program is to get your mindset right. Well, if you've got this group of people in Chattanooga and a group of people in Atlanta are you saying that you run those courses concurrently and the same people are in the same groups? That's what I would love to have happen obviously so you don't have to have all these different calls, but are you saying that as you go into different markets that there is a different call for that different set of people? </p> <p><strong>Robert:</strong> No. You have the training that is essentially on an auto responder. </p> <p><strong>Brandon:</strong> I see. </p> <p><strong>Robert:</strong> So if somebody joins in January they get step one in January, two the second week of January, three the third week of January and the fourth week of January and then the fifth the first week of February. Now Atlanta they drop in February 1st while the January people are getting week five, they're getting week one. And it's simply run through an auto responder. Now there are membership sites that you can program that can dispense content sequentially like that as well. I have found that it works just as easily and it's by far cheaper to do it through an auto responder where even if you want to refer them to a web page that has a video embedded in it with some PDFs and a little bit of copy, you know, if you do the name, you know, the secret mindset, www.chattanoogabrandon.com /3mindsettechniques, well nobody's going to find that site by mistake. They're only going to find it if they have the link and they're only going to get the link when they're in the auto responder. </p> <p><strong>Brandon:</strong> Exactly. </p> <p><strong>Robert:</strong> So that way the people in Atlanta they start with week one. Now on your calls maybe you consider having a call that's all advanced that only you talk about are the very best practices, and then you have a call that's always basics. And then people choose which call they want to participate in and based on their interest. </p> <p><strong>Brandon:</strong> Okay. But that's remarkably helpful because the only thing I just saw in my mind is when you hop in, and some of these people I really just want to teach them how to actually do it so they can get wins, but when you hop into an ongoing sequence of calls, I mean just like with this call and with the best practices calls that you offer, I just get dropped into the queue. And so if I need knowledge that precedes that's a building block you're just kind of, you know, luckily I had your book to read which I'm working on my own right now, my second book on a different topic, so that answers a lot of questions. So maybe if they sign up for the coaching they get some kind of kit from me but of course that requires designing the kit. </p> <p><strong>Robert:</strong> Well, think of it this way. Create the sequential product with the first batch and create weekly calls that are in a sequence, one, two, three, four, five, and then with the people that are dropping in from Atlanta they get the call recordings for week one and they start at week one. They don't start at week five with everybody else. </p> <p><strong>Brandon:</strong> I see. All right. </p> <p><strong>Robert:</strong> So just do it, build it as you sell it. </p> <p><strong>Brandon:</strong> Build it as you sell it and then when people if you do just have one call per city you just drop -- you just send them all of the preceding calls kind of like you've given me... </p> <p><strong>Robert:</strong> No. No, no, no, no, no. So they get week one on the first week that they're a member. </p> <p><strong>Brandon:</strong> Yeah. </p> <p><strong>Robert:</strong> They get week two on the second week that they're a member. Even though you might be doing Chattanooga, they get week six and they get week seven, you send week one to the Atlanta people when they join. </p> <p><strong>Brandon:</strong> Okay. </p> <p><strong>Robert:</strong> And this gets managed through an auto responder. This isn't something you have to keep up with. When you get them as a customer you just subscribe them to that auto responder and then even though you might be six weeks ahead of them in the responder you're creating the next module, you upload it to a website because you're going to upload it probably to your Chattanooga people anyway. And then at the same time you just create a little email and add it to the end of your auto responder. </p> <p><strong>Brandon:</strong> I see. </p> <p><strong>Robert:</strong> So that way you are only doing one call and one training. </p> <p><strong>Brandon:</strong> Okay. But there would not be I guess live interaction with the other group, correct? </p> <p><strong>Robert:</strong> Correct. You create this sequential training because you've got to have some sort of sequential to get them from zero to successful. Think of it like the chapters of a book, you know, you got to have each chapter maybe as a module that goes out because instead of it being delivered as a book it's delivered by &quot;coaching calls.&quot; So then you do your sequential piece and then maybe you're doing one call for right now that's a basics call that you're inviting people on, and then six months from now you can do a second call a month when you're done with the sequential training. You can do a second best practices call for all the advanced training. </p> <p><strong>Brandon:</strong> I see. It gets a little hairy Robert. </p> <p><strong>Robert:</strong> Yeah. It's hard over the phone, but if I could show you what I'm drawing here on my white board it would make a lot more sense. The other thing I wanted to suggest to you is zipping back to your, you're doing a preview seminar for your full day event? </p> <p><strong>Brandon:</strong> Yes, sir. </p> <p><strong>Robert:</strong> The only other thing I would test is consider simply if you're going to send four pieces of mail and all of that you may want to drive them straight to your one-day training. </p> <p><strong>Brandon:</strong> Okay. So just don't even mess with the preview and just test it in a market to see what happens. </p> <p><strong>Robert:</strong> I would test. Rather than do the preview and then send to the one day I would certainly test at some point sending them right to the one day. </p> <p><strong>Brandon:</strong> So I would just need to pick a market and do that? </p> <p><strong>Robert:</strong> Correct. </p> <p><strong>Brandon:</strong> Okay. Last question. I've got an opportunity locked up. Do you feel like it's better to sometimes to buy your list or to build your list because some places, and you have I think a product that's marketing two or three associations I've not purchased that but I've heard you talk about it a lot and I'm a member of one and typically those association members are fairly good prospects and those association lists are just readily available to market to, or at least by mail. I don't have any email addresses although I capture those through telemarketing. What do you think, you know, I guess if you buy the list then you don't own the list because you didn&rsquo;t make the list, but then every time you mail them of course you pay for it and... </p> <p><strong>Robert:</strong> What you're referring to is a static list that essentially the association compiled. And scraping or compiling your own list is as good as a list that you might buy that is a compiled list. Where you're going to get a lot of value buying lists is if you are going to let's say the Business Opportunity Market and the Business Opportunity Market anytime you respond to an ad in home business not only do they use your name to send you what you requested in the ad, but they also sell your name as, hey look, you know, I got somebody in Chattanooga who just requested my stuff maybe he would also be interested in your stuff. So for me I don't have to advertise at home business. Instead I can just buy the leads that other people are generating out of home business and I can save myself all of that ad cost. And the nice thing about that is every month there's a whole new batch of fresh leads. </p> <p>So in instances where there are fresh leads every month, new movers, new parents, folks that are buying kitchen goods out of x-y-z catalog that people who buy those kitchen goods maybe would want my product on cooking or something? So any time there is though response lists then it makes sense to go ahead and buy it because the list is different every month. </p> <p><strong>Brandon:</strong> Well, let me ask, since that's the ask say for example if my target market is remodelers, painters, plumbers, home builders, additions, sunroom people, etc., cleaning services, when you're looking for people that are business owners who own a particular business are there lists that you can buy that are better than just folk that belong to an association? Sometimes I wonder, you know, you get all these people and I don't know how many in my association might be missing, but all of the big names that I know in my market are a part of that association and most people that aren't don't really do so well. And I know that that varies from market to market. It kind of culls a list of a little bit higher quality, what would you do in my situation if that was your target market if you had a niche just like Rory Fatt does restaurant owners or somebody else like you do association members, and then I'm sure you've got other niches too. </p> <p><strong>Robert: </strong> The only thing I would probably do is I guess I would also Google search the city and see what other kind of results come up, and kind of cross reference that. It used to be, and it may still be a good tactic, is to also look at who invests in advertising in the Yellow Pages. And that is available as well. And you'd want to invest more in the people who have bigger ads. But yes, other than that I think compiling a list is certainly an appropriate strategy. </p> <p><strong>Brandon:</strong> You have been amazingly kind. </p> <p><strong>Robert:</strong> Well, thank you. </p> <p><strong>Brandon:</strong> I think you for your time and I appreciate all this wonderful information that you have dispensed here. </p> <p><strong>Robert:</strong> Well, it's great to chat with you and good luck. I want to hear how things turn out. </p> <p><strong>Brandon:</strong> Well, you'll get to hear it next week when I call you at our scheduled and appointed time, so let's not waste it all right now. </p> <p><strong>Robert:</strong> All right. Great chatting with you. </p> <p><strong>Brandon:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. If you would like to jump in the game and ask a question you can press 1 on your phone and in the meantime we're going to go to Dave in Maryland. Welcome Dave. </p> <p><strong>Dave:</strong> Hey Rob Skrob, how you doing? </p> <p><strong>Robert:</strong> Excellent. Thank you. Thank you for your patience. We had Brandon he had a lot of questions. </p> <p><strong>Dave:</strong> Yeah. </p> <p><strong>Robert:</strong> He needed some extra help. </p> <p><strong>Dave:</strong> Yeah. It was good stuff though because it tangentially he spoke to some of my questions. That's good. </p> <p><strong>Robert:</strong> Good. How can I help you? </p> <p><strong>Dave:</strong> Well, I am launching howtomakeasadentist.com and the website's not done yet. I've been doing more in-person coaching and networking to get dental clients. What I'm running into is a need for a request from dentists to have some kind of audit for lack of a better word. It's to go into their specific office and practice and look at what they're doing business-wise, marketing-wise, financing, retirement type of things, and making sure all of that is what they expect it to be. Of course it never is, but you know, that's something they're asking for. And it kind of throws a kink in what I consider the traditional extension platter. Start everybody with a newsletter and then work up to the group coaching call and coaching, etc. So where would I shove that business audit in and what the heck would I call it? </p> <p><strong>Robert:</strong> What are you currently using as the frontend lead magnet? </p> <p><strong>Dave:</strong> In person networking. It's local dentists only. So I'm just working word-of-mouth and doing some local cold calling, dropping off packages to offices, direct mail packages to offices. </p> <p><strong>Robert:</strong> And what's the first thing they invest in with you? </p> <p><strong>Dave:</strong> Typically the newsletter. What I'm trying to do is get more onto an information marketing with more leverage than me doing all the work. </p> <p><strong>Robert:</strong> Right. And I guess what is your philosophy? How do you help folks make money as a dentist? What sets you apart from all the other dental consultants there are out there? </p> <p><strong>Dave:</strong> Sure. Well, there's two pieces. One, I have a doctorate in finance and I've been coaching small businesses for 20 years. And my partner, who's my primary source of dentistry business expertise does have one of the established practices of $2 million a year, no accounts receivable and only works four days a week. So it's a good model of the one-two punch. </p> <p><strong>Robert:</strong> Okay. Now I would not recommend trying to frontend a newsletter. It is the hardest thing to sell on the frontend. You can kind of think of it like this, you know, do you subscribe to Time Magazine? </p> <p><strong>Dave:</strong> That one, no. </p> <p><strong>Robert:</strong> Is it a matter of cost that you don't subscribe because it's $20.00. </p> <p><strong>Dave:</strong> No. </p> <p><strong>Robert:</strong> So if it's not a matter of cost, well, why would you not subscribe? </p> <p><strong>Dave:</strong> Well, I would pick some, yes, I just wouldn't pick that over other things I'm already reading. </p> <p><strong>Robert:</strong> You're kind of committed, you're not ready to make a commitment for the next year of getting this thing to read it. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> And so I might like you enough, or I might trust you enough to want to buy something to read and have six CDs to listen to, but I'm not ready to make a long commitment to you.  And also there's another great thing that you'll appreciate. So the frontend product is easier to sell because it kind of has a finite ending date. You know, it's like, &quot;Okay, well, I could make three payments of $99.00 and then I'm done. I'm not committed to this in any way.&quot; </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> The other thing from a cash flow standpoint is if you can sell a product that is $299.00 you get $299.00 on the day of purchase whereas if you're front ending a continuity program, let's say it's $99.00 a month then it might take four months, it'll take you three months to get the same amount of money, and now you have to front three months' worth of marketing in order to scale this business up. So from a cash flow standpoint is another reason why I recommend folks frontend some sort of product, at the very least some sort of high priced coaching program versus trying to frontend a subscription. You'll have folks, if it's just simply a product, you know, how to make money as a dentist kit then that makes, &quot;Okay, I invest $499.00, these are the transformations I'm going to get. Okay. Great.&quot; And then you have the coaching, or you have the monthly newsletter on the backside of that. </p> <p><strong>Dave:</strong> Okay. </p> <p><strong>Robert:</strong> In terms of the high-priced program, well, in terms of this audit this is something that is very common within the dentistry field. There are already at least a dozen if not a whole lot more than that. There's a dozen I can think of off the top of my head of people who have an on-site component to their dental training program. And these are priced anywhere between, I don't know of any off the top of my head that are less than $15,000.00, and I do know that they go as high as $75,000.00. </p> <p><strong>Dave:</strong> Okay. </p> <p><strong>Robert:</strong> So this is something that if you're doing an audit of these five areas, some of which are personal savings, some of which are practice, asking even new, but asking $20,000.00 - $25,000.00 for that is not out of the question. It's simply a matter of what are the transformations they can expect after having had you do this. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> As far as when to offer it I got to tell you I wouldn't be afraid of launching it as the frontend at this point. The reason is you're marketing in one geographic area, so your cost of fulfilling it is the lowest it's ever going to be. And it gives you the opportunity to build more case studies about how wonderful your stuff is. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> Which is vitally important at this point. It's wonderful that you have this financial background and your partner has this $2 million practice. It's even stronger when you can point to the three people who've implemented the howtomakemoneyasadentist.com system and built their own $2 million practices with xx going to the bottom line. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> Then that's completely transformational for you. And now you go out and you sell your system, you sell your coaching program. There's really no good reason not to try to frontend that at this point. </p> <p><strong>Dave:</strong> Hmm. Awesome. </p> <p><strong>Robert:</strong> I'd even think that then those $25,000.00 checks help fund your marketing so that you can take this nationwide, or regional at first and then nationwide next. </p> <p><strong>Dave:</strong> Right. Yep. It's making sense. So I could aim the whole frontend of my website and then testimonials and stuff right towards that entry point? Is that encapsulating what you're thinking? </p> <p><strong>Robert:</strong> But you wouldn't be the only one. And so yeah, there are certainly other folks who are front ending this kind of stuff and yes, that's not at all unusual. And then you've built these -- if it were for me if it was a choice between a newsletter and selling the $25,000.00 thing no question. It would be the $25,000.00 thing. </p> <p><strong>Dave:</strong> Okay. </p> <p><strong>Robert:</strong> If you were already national and you already had a product well then I would work with you more. I would want to think through how to maybe take this product and advertise it and create that step, but yeah, there's no reason why you can't go straight to the top of the funnel or pyramid. What you'll find is once you've built out the rest of the pyramid this thing you're selling now locally for $25,000.00 you'll be able to sell to somebody on the other side of the country for $50,000.00. But the rest of the pyramid what it does is help you sell at a higher price. And it also helps you liquidate your marketing costs because you have people who are buying at lower level products and so if you have a cost to acquire a customer at $500.00 but you have a $750.00 thing that they buy well now when you have the offer the $50,000.00 audit program then you have almost zero marketing costs with that. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> Right now it may cost you $1,000.00 to get a $25,000.00 client. Later when you've built out the pyramid it'll cost you nothing to get a $50,000.00 client. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> That's the power of the pyramid. But I wouldn't at all worry about that two years from now. I'd go get the $25,000.00 now. </p> <p><strong>Dave:</strong> Right. Okay. I usually do multiple strategies when I'm trying to amp things up, so each dental practice, you know, has a built-in gatekeeper right off the bat that like never answers the phone, so that's why we drop off packages and I'm networking at other business events. What other enticements or mechanisms would you think about if I was trying to expand more and still local even beyond what I can physically do myself? </p> <p><strong>Robert:</strong> In terms of trying to get attention from dentists? </p> <p><strong>Dave:</strong> Yes. Attention getters. Yep. </p> <p><strong>Robert:</strong> I think that would probably be, I mean certainly there's -- one of the techniques is to bribe the gatekeeper and so there is an envelope within an envelope and you have the envelope that goes that you know is going to get opened by the gatekeeper. It has a special gift. It could be cash, we've used all kinds of different things to try to gift the gatekeeper to pass on the other. Other techniques are to simply write on the outside of the envelope, you know, Dr. Smith, here is the information you requested. That kind of stuff so that it says outside that this is engaging in a conversation. It's not something that's hitting them brand new. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> Those are some things off the top of my head. But yes, it's kind of something you'd want to work with a copywriter to kind of think through and create some strategies. </p> <p><strong>Dave:</strong> Okay. </p> <p><strong>Robert:</strong> Somebody that's familiar with the dental field and there are a number of those. </p> <p><strong>Dave:</strong> Okay. Well, progress. That's definitely enough for now and I appreciate it a lot. </p> <p><strong>Robert:</strong> Awesome Dave. Great connecting with you and good luck. </p> <p><strong>Dave:</strong> Okay. Thank you. I appreciate it. </p> <p><strong>Robert:</strong> All right. Next up is Dave in North Carolina. Hi Dave. </p> <p><strong>Dave: </strong>Hi, how you doing? </p> <p><strong>Robert:</strong> Excellent thank you. </p> <p><strong>Dave:</strong> Good. Okay. I am in month three here of building my information marketing program. </p> <p><strong>Robert:</strong> All right. </p> <p><strong>Dave:</strong> Well, I'm at 56 people should I be happy or not? </p> <p><strong>Robert:</strong> What are 56 people -- what are they doing? </p> <p><strong>Dave:</strong> I got a bigger question than that. Basically what I'm doing I'm marketing to people who sell technology and mostly in the information security space. And I provide sales, I have a sales training program basically for them which I've been doing for about 10 years on the road and trying to move a lot of that to this information marketing platform so that I'm not traveling a hundred nights a year. They're paying $50.00 a month to do it and then I've got a higher level group which is paying $500.00 a month and there is four people in that group. So I'm really focused on building that bigger group right now and then wanting to move them up the pyramid. </p> <p>My question is I've got a list of people that I've been collecting for 10 years, and obviously, well, you know, it's not a list that I've really worked so it's kind of a cold list of people. And they probably know my name. They might have a copy of my book on their shelf somewhere, but some of these people are pretty old. What's the best way, let me tell you what I've done. I've sent out a special report and got some people responded to that. </p> <p>Let's say I have 3,000 people on my list and 50 people took my report and now they're on my opt-in list. I did several webinar sessions where I charged $90.00 a session or join my group and attend for free. And I got, you know, a lot of the people that are in that group came from that group. And then recently I had sent out about 600 or 700 emails, auto responder, you know, announcing that I'm updating one of my books that was quite popular in the class and would like to discuss with you the most important aspects of that book while I'm doing the update. And I got maybe, you know, 13 to 15, I'd say I got about 20, 20 meetings out of that and just about every one of them closed, but that campaign's over. What else can I do to warm this list up? </p> <p><strong>Robert:</strong> I think you've been doing a good job. Are you measuring people who are clicking and things like, all of this has been via email? </p> <p><strong>Dave:</strong> Yeah. It's all been auto responder, so I am measuring click through rate and stuff like that, yes. </p> <p><strong>Robert:</strong> All right. So I guess how many of the folks have never clicked on anything? </p> <p><strong>Dave:</strong> Probably 75% of them. </p> <p><strong>Robert:</strong> Do you have mailing addresses for them? </p> <p><strong>Dave:</strong> I don't have physical addresses. All I have is email. </p> <p><strong>Robert:</strong> What I would probably do to expand this you've gone to your house list and it sounds like you've approached them and done a great job over the last three months. I think I would go and get a regular list and just as we've heard Brandon talking about doing the mail package and another mail package and then a couple of postcards that would drive people to perhaps a webinar, perhaps to an in-person event, but some sort of -- or, you do a mailing to drive leads, you know, here is information. I've got the way that information security professionals can -- I don't know if you're helping them be more secure or you're helping them make money, but the promise is but then let them raise their hand and opt-in for some sort of free report or some sort of information and then follow up with those new leads to get them to a webinar or some sort of event. But yes, I would start lead generating out of bigger lists and get new leads rather than focus on trying to yield yet more, squeeze more juice out of the same leads that you have. </p> <p><strong>Dave:</strong> Okay. That's good. I'll go down that road. What do you think about, it's a pretty niche audience, like, I know these people work for IBM, HP, Symantec, it's pretty easy for me to pick them out of a crowd. What do you think about using like LinkedIn ads? </p> <p><strong>Robert:</strong> They're okay as long as you're driving to an opt-in. So the LinkedIn ad would promise some sort of benefit. You would be driving them to a page that they would have to opt-in in order to get a report or a something and then after they get that report then you can either immediately up-sell them into one of your webinars, or do a follow-up sequence to them to get them on a webinar or some sort of sales sequence. So LinkedIn is a perfectly fine approach. </p> <p><strong>Dave:</strong> Okay. Now do you have a feel for, I've got an e-book that I have -- I have a book and I can use it, I can, you know, use the e-book version of it or I could use a special report or I could use something else, what do you think is the best kind of magnet to use in that little tiny LinkedIn ad? </p> <p><strong>Robert:</strong> That answer really comes down to testing. I would start with what you have that way you don't have to worry about creating something else. And those LinkedIn ads are going to tire anyhow, so for the next 60 days drive them to your e-book page or an opt-in that sells them the e-book if that's what you're doing. And then over the next 60 days maybe create an audio or maybe it's an interview with some big name in that field and then you offer that for the next 45 or 60 days. And then you use that time to come up with a new lead magnet. </p> <p><strong>Dave:</strong> Okay. All right. </p> <p><strong>Robert:</strong> But it's going to change, especially -- the only downside about LinkedIn and even Facebook is that they wear out quickly, a lot quicker than direct mail used to. </p> <p><strong>Dave:</strong> Sure. But you think 60 days, you can run a campaign for 60 days. To me that sounded long, but is that good?</p> <p><strong>Robert:</strong> I am guessing because I have not run LinkedIn ads to your particular customers. But I'm thinking that, you know, 20% of them are probably logging into LinkedIn on any given day and then the other 80% are logging in anywhere from once a week to once a month to once every couple of months and on that basis I thought a couple of months would be fine. </p> <p><strong>Dave:</strong> Okay. All right. Well, that's helpful because that kind of resets my expectations. I'm thinking, you know, kind of run it for a week. I have to run it for 60 days. </p> <p><strong>Robert:</strong> Yeah, I mean you're not going to hit very many people in one week. Only a small percentage are on any particular week is my assumption. You know, LinkedIn for particular is something that folks are not necessarily on on a daily basis. Facebook they're on more often. </p> <p><strong>Dave:</strong> Yeah. Okay. My audience is easy to pick out of LinkedIn which is why I chose that. And they're all technical people, so they're all on LinkedIn. </p> <p><strong>Robert:</strong> I think that's a perfectly sound option. I would also investigate the direct mail soon enough because especially if you find something that wins on LinkedIn go ahead and stick the same ad on a postcard and mail it out to everybody and I think that you would find that you'll get lead through the mail that you'd never have gotten over LinkedIn. </p> <p><strong>Dave:</strong> Yeah. Okay. Good. Let me ask one more question. I have these 50 people and I have built a couple of hiring digital products. I've got my $497.00 product and I've got my $997.00 product, digital , you know, audio program with workbook and all that stuff.  It's already built and it's good. What do you think is the best way to sell that to my group without them feeling like I'm constantly pushing something on them? </p> <p><strong>Robert:</strong> And when you've had these $99.00 webinars were you offering any products? </p> <p><strong>Dave:</strong>  Well, I usually do when I do the webinar. I'm usually doing it for my group and then I'm inviting others to join if they join my group. And I do typically mention, &quot;Hey, I've got this marketing program,&quot; and I've referred to it, you know, that kind of thing in my talk and I usually do mention that. And I've sold a few. I've probably sold about 10 of them in the last three months, which maybe that's good. </p> <p><strong>Robert:</strong> I think I would probably do a more aggressive pitch on your events. But I guess what I would be doing is -- how have you sold these products? So you've done a couple of light pitches and I guess otherwise you've been pushing out an email that says come buy this? </p> <p><strong>Dave:</strong> Well, let's take one of the products for example. One of the products is when you spoke to that guy about the lunch and learn, I do a lot of lunch and learn speaking and consulting with people that sell technology. Helping them set it up and I speak at the events on information security. And so I've put together a pretty comprehensive program that tends to convert 70 to 90% of that audience into a security assessment so it's an excellent value for a technology company to do. So when I'm on the webinars frequently I'll be telling stories about events that I went in, &quot;Hey, I just got back from Chicago. We had a 90% conversion rate. By the way, if you don't have this marketing success kit you really ought to get it.&quot; This is the process to convert that. And then when I send out my follow-up email I'll usually have a P.S. in there that says, &quot;By the way, you can get that marketing program on this link blah, blah, blah.&quot; </p> <p><strong>Robert:</strong> I think that's a solid approach. The other thing you may want to consider is doing a webinar that the sole purpose is to set up and sell the program. You may even want to do, so that way you have a webinar and the webinar are the four problems that folks face and how to solve them. And you present the four problems and irritate how difficult they are and then the solution is lo and behold this product that you've created. </p> <p><strong>Dave:</strong> And would I tell my audience ahead of time that I am, in other words would they kind of know it's an infomercial so they're not thinking this is their monthly session or no? </p> <p><strong>Robert:</strong> Well, if they are paying you for a monthly session then I think you'd give them the monthly session that they are paying for and then this maybe is some special bonus luncheon. </p> <p><strong>Dave:</strong> Special session. Okay. That makes sense. Okay. Perfect. All right. That sounds good. </p> <p><strong>Robert:</strong> All right Dave. Great chatting with you. </p> <p><strong>Dave:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. Next up is Kristen in Michigan. Welcome Kristen. </p> <p><strong>Kristen:</strong> Hi Robert, how are you? Good to talk to you. </p> <p><strong>Robert:</strong> Great to speak with you. Thank you for holding on there. </p> <p><strong>Kristen:</strong> It's been a long call, but a good one I got to tell you. </p> <p><strong>Robert:</strong> Good. Glad to hear it. Thank you. </p> <p><strong>Kristen: </strong>So some of my questions have kind of been addressed in a roundabout way. I am developing a done for you marketing program for a particular sports niche that caters to children. And I'm trying to figure out how to reconcile launching that because what I'm going to be offering people is a collection of marketing services that really they can't do on their own, and so my initial thought was to do like a free one-hour training of just as you just said, you know, the four problems folks face and how to solve them. The problem is the solution really is not something that they're going to be able to solve without the access to the kind of big dog programs and software things and things that I have built. So I'm not sure how to position that as a training when they really kind of have to have my stuff in order to really implement it. </p> <p><strong>Robert:</strong> Well, you just add another problem which is you don't have access to all this stuff that the big dogs have. And then lo and behold then the big reveal is ta da, not only does this solve all those problems you have in your business, but it also gives you access to stuff that you wouldn't have access to in any other way. </p> <p><strong>Kristen:</strong> Okay. So do I need to, I mean it's going to be a relatively expensive program. It's an ongoing marketing system essentially for their business, but it's using the big auto responder sequences and having campaigns prebuilt and I&rsquo;m working with the developers of these companies to develop these campaigns and put these things in place. So you know, it's a pretty robust program, so it does have a relatively hefty price tag. Well, it's actually not that much, but I'm thinking somewhere in the area of between $997.00 and $1497.00 a month. </p> <p>But obviously I need to have some kind of charter members and prove my case and show it's helping those businesses make more money than it's costing them, and I do have a couple of case studies under my belt already so I may go on a lower price point for the first tier club, but I'm just wondering can I just throw it out there and start with that without really having a buildup of I guess information products and coaching programs before that because these folks aren't really going to take part in that kind of stuff because I know this industry, I know these people and they don't want a whole bunch of coaching programs of how can I do it myself. They're already just crazy busy and if they're going to take part in something like this it's going to only be on a done for me program. </p> <p><strong>Robert:</strong> There is no question you can offer these on the frontend as the main product. And then that way this allows you to scale this business more quickly, kind of get some economies going where you can deliver this at a lower cost because you have more clients. By all means go for it. </p> <p><strong>Kristen:</strong> Absolutely. </p> <p><strong>Robert:</strong> And then in a year you may actually see there are opportunities for info products or other programs that maybe those opportunities don't exist today, or maybe we haven't figured out exactly what they are and you can build the rest of the pyramid at that point if you find it feasible. </p> <p><strong>Kristen:</strong> Okay. Now I can actually envision some of those already, but I just was worried about starting, you know, at the top kind of on the frontend knowing that that's really all they're going to be interested in ultimately and the rest of it is just going to be, you know, a [inaudible 01:02:25] that is really not going to interest them. </p> <p><strong>Robert:</strong> When you have the rest of it what you'll find is that there'll be a big percentage of people who want the top and then there will be another percentage of people who aren't ready for the top, but they'll kind of satisfy their appetite in other ways. And so there's no reason not to offer them those other products. Most importantly what having those other products will allow you to do is, so right now you're selling at $1,500.00 a month but there's no initiation fee and my guess is that a lot of this work is front loaded and you probably could collect $5,000.00 to $10,000.00 at the frontend. Well, having a pyramid where folks are ascending will allow you -- it'll be a lot easier to go ahead and get that five grand plus $1,500.00 or $2,500.00 a month from the client because they have more relationship with you and trust in you from those earlier purchases. </p> <p><strong>Kristen:</strong> Right. Okay. I do actually have an information product with a partner in the same industry so I do have some relationship with them and I'm kind of known within the industry somewhat. Of course not by every business, but enough that I feel comfortable getting started with this and just kind of watching it cold I guess because it's not technically cold, it's just a different product all together. </p> <p><strong>Robert:</strong> Sounds excellent. </p> <p><strong>Kristen:</strong> Okay. Well, I'll just go forth with my plans. I mean so what you're saying is I really don't need to develop something because I was worried that I needed to produce something on the frontend and I really don't want to. I really want to spend my time on developing the training webinar and putting together the end product because it's timing based too. We're coming up on the beginning of their season and it really makes the most sense to launch this when they can put it in place at the beginning of their season. </p> <p><strong>Robert:</strong> The premium is on execution, so if you're ready to execute this $1,500.00 or $2,500.00 program do it. </p> <p><strong>Kristen:</strong> Just go there. Okay. </p> <p><strong>Robert:</strong> Yeah. It will be perfectly fine and then the other levels, you know, you'll want to think towards implementing those later, but don't feel like you have to start there. It's perfectly fine starting with the higher priced program and filling in with the other levels later. </p> <p><strong>Kristen:</strong> Well, thank you. I feel like I've just gotten a blessing from the man on high to do what I want to do. </p> <p><strong>Robert:</strong> Well, Kristen, it's a pleasure chatting with you. </p> <p><strong>Kristen:</strong> I appreciate that. Thank you very much Robert. </p> <p><strong>Robert:</strong> All right. And our last question comes from Jay in Pennsylvania. Great to speak with you Jay. </p> <p><strong>Jay:</strong> Hey, thank you Robert. I actually have an accounting and finance kind of practice and I work with chiropractors. And I've written a book about tax planning for chiropractors and so far I have been getting clients through that, but last year the practice expanded significantly and now I'm thinking of developing an info product so because there is only so much you can do in terms of actual accounting and tax work because that depends on the people. You know when you need accountants applying for that and I have a couple of them working for me, but still is there is a bottleneck there. So that's where I am. My book is, I have a small book I call <em>Tax Subluxation</em>, some official term used by chiropractors, and it's [inaudible 01:06:05] and for my practice actually I can get a lot more clients by I go and speak at the Chiropractic conventions and stuff like that, but I'm thinking that I should develop a product and I'm wondering where to start, what to do. </p> <p><strong>Robert:</strong> So you said you had a book, right? </p> <p><strong>Jay:</strong> Yes, I have a book. Yes. </p> <p><strong>Robert:</strong> And how many chapters are in this book? </p> <p><strong>Jay:</strong> Oh, it's a very small thin book about like 60 pages or something. </p> <p><strong>Robert:</strong> Oh, okay. And does it have chapters or what have you? </p> <p><strong>Jay:</strong> Yes, it has chapters, yes. </p> <p><strong>Robert:</strong> How many? </p> <p><strong>Jay:</strong> I can actually see right now. I think it's about seven, eight, hang on a second I'm looking at it right now. I should have had it ready. About six, seven chapters. </p> <p><strong>Robert:</strong> What if, you know, is there an hour -- could you talk for an hour on each of those topics that are in those chapters? </p> <p><strong>Jay:</strong> Yeah. That's what I do when I do this, when I go and speak at these seminars, I have been so far getting my clients basically for different other coaches who coach these chiropractors in the practice management things. And I just speak there for an hour about the concepts in my book, give out my book for free, and get enough clients to you know make it worth my time. </p> <p><strong>Robert:</strong> And now you say you go and you talk for an hour. I'm saying can you talk for an hour for each chapter? </p> <p><strong>Jay:</strong> Yes. </p> <p><strong>Robert:</strong> Okay. There's your, you have a six hour course, six hour package and now fill in with a few more case studies or examples or if you wanted a little booklet to go along with it, maybe it's a worksheet where they can diagnose their different situations. And now you've got a nice little product you can offer. So simply build on what you already have and flesh that out into, so you just take each chapter and plan little bullet points of what you want to cover and either just talk it yourself or have one of your associates maybe interview you, or even connect with one of these gurus that have been, you know, so such and such guru has a daily rate, have that guru interview you for the day. And so rather than you hiring them for consulting you hire them for the day to interview you about all these accounting concepts and now you've got a product together with this guru that it's going to be a whole lot easier to offer to his or her list. Does that make sense Jay? </p> <p>Hey, Jay you're still connected, but I can't hear you at all. You know what Jay? I apologize because you're actually my last call. If you were second to last I would put you back and pick you back up maybe if you were able to connect with us, so Jay a pleasure having you. Thank you Brandon, thank you Dave in Maryland, thank you Dave in North Carolina, thank you Kristen and also Jay. I appreciate you folks joining me today in today's Jump Start Coaching Call. It's a pleasure having you all on the program. </p> <p>Now next month your Jump Start Coaching Call is going to be on July 24 and that's at 3:00 Eastern, noon Pacific same time as today. So we certainly look forward to talking with you then. And thanks a lot. We had a good call and I feel very good about the program today. So I look forward to talking with you next time. Have a great Memorial Day weekend. Bye-bye. </p> </div> Sat, 28 Jun 2014 19:57:04 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2014-jump-start-coaching-call Dan Kennedy's June 2014 Info-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2014-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUp1bmUtMjAxNC1JbmZvLU1hcmtldGluZy1MZXR0ZXItYXMtYS1QREYtZmlsZS5wZGY%3D" title="Dan-Kennedys-June-2014-Info-Marketing-Letter-as-a-PDF-file.pdf">Dan-Kennedys-June-2014-Info-Marketing-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s most recent No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p>Here is a quick summary of the topics included:</p> <ul> <li>In an on-going relationship, you want to <u>keep them</u> uneasy</li> <li>Learn to create scary nightmares, but more importantly, learn to leverage the nightmares they already own</li> <li>If you feel pretty good about yourself, you may underestimate the angst abut self that most people have rolling around in their minds. </li> <li>What fueld one of the biggest, most enduring, most iconomic successes in the entire success industry—your inquring mind should desperately want to know</li> <li>How we sell people what they never knew existed or imagined that they wanted</li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file.  This page is active through August 31, 2014. </p> </div> Sat, 28 Jun 2014 19:51:42 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2014-infomarketing-letter Open Coaching Call for IMA Members - July 2014 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-july-2014 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Dates</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> July 29, 2014<br /> (Future IMA call dates,<br /> mark your calendar now.)<br /> August 26, 2014<br /> September 25, 2014</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 30/7/14, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512/597-6012,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Sat, 28 Jun 2014 19:35:15 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-july-2014 Weekly Ezine: What really matters to many info-marketing customers http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-really-matters-to-many-infomarketing-customers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 24th, 2014 | Week 25 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Few info-businesses have more longevity than the one I&#39;m about to describe. Launched in 1872, it&#39;s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but <em>Popular Science</em> magazine is worth studying.</p> <p> The point of your and my info-marketing businesses is to provide value by helping our customers get results. But<em> Popular Science</em> isn&#39;t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million &quot;someones&quot; read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry.</p> <p> <em>Popular Science</em> attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight cancellations work. These charts help to satisfy the curious mind.</p> <p> Before you dismiss the importance of a curious mind to your business, consider this: How many times have you purchased a product because you wanted to learn how something worked? (And once you learned how that something worked, you were satisfied--even though you had no intention of ever implementing it for yourself?) For each of those purchases, your primary goal in buying and consuming a product was to figure out how something was done.</p> <p> No one in the info-marketing world seems to realize this is a huge driver in his or her business. Your customers aren&#39;t necessarily buying so they can implement themselves. That&#39;s our assumption, but it&#39;s not theirs. Instead, many of them want to know how things are done. They want to know and understand how something works.</p> <p> As info-marketers, we get frustrated by our customers&#39; fascination with what we call &quot;bright shiny objects.&quot; But that&#39;s how info-marketing customers are wired. That exact impulse drove them to buy from you to begin with. And if you don&#39;t provide them the next interesting thing, they are going to move on to another info-marketer.</p> <p> <em>Popular Science</em> has perfected the business of providing its readers with the next thing. It is the magazine of &quot;bright shiny objects.&quot; You may assume <em>Popular Science</em> readers subscribe to learn; however, the magazine&#39;s research clearly shows its readers enjoy the periodical as downtime, a leisure activity, an escape. With this understanding, <em>Popular Science</em> made its magazine more fun. No reason to provide encyclopedia-type articles; instead, make them entertaining for the readers to enhance their downtime experience. The content is geared to prepare readers to be the smartest persons in the room. By knowing about new technology and being able to explain things to their friends, readers increase their self-image.</p> <p> An important point about products created for this type of customer: You don&#39;t need detailed implementation guides. Instead, keep these products simple; a page or two with a few charts will suffice. Your customers want to understand how something works and are less interested in the step-by-step details they would need to implement it themselves.</p> <p> How many of your customers buy from you to learn how things work? How many buy for entertainment and as an escape? My guess is the customers in these two categories outnumber those who buy to implement.</p> <p> Of course, the typical info-marketing product is geared in some way for people to implement. So, is it wrong to assume that some customers buy for reasons other than implementation? Should we create all of our products solely for the implementers and then allow the other customers to tune in when (and if) they want? Let me know your thoughts below.</p> <p> &nbsp;</p> <p> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Selling Products Implemented by Others Combining Delegation with Done-For-You</h3> <p> Your customers and prospects are busier than ever. They are barraged with things to do to improve their lives, exercise more, read more, and spend more time with family, all with similar promises of a happier life. Now you come along trying to sell them products to read and things to do and you think they&#39;ll be glad to hear about what you have to offer? Consider a slight change for your business owner prospects. Rather than selling them products for them to implement, what about products for members of their staff to implement? This program is all about creating products, coaching programs and offers for the buyer&#39;s staff to implement combined with done-for-you services.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Marketing delegation along with implementation.</li> <li> Structure your products and services for staff rather than the business owner.</li> <li> Changes in the sales presentation and delivery.</li> <li> What you must always deliver to the owner, even if the owner says he or she doesn&#39;t want it at the time of sale.</li> <li> How to talk with staff to build rapport without violating your responsibilities to their boss.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6623" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/selling-products-implemented-by-others-combining-delegation-with-doneforyou">Selling Products Implemented by Others Combining Delegation with Done-For-You</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6627" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6629" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6631" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6633" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6635" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 24 Jun 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-really-matters-to-many-infomarketing-customers Weekly Ezine: Why there is self-sabotage http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-there-is-selfsabotage <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 17th, 2014 | Week 24 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Our brains are programed to fight for survival, similar to other animals.</p> <p> If a squirrel is on the ground searching for nuts, hears a tree branch break, feels a swoosh of wind and then feels a sharp pain in her side, she is going escape by running into the woods, barely thwarting the hungry hawk. What happens the next time that squirrel hears a branch break and feels a gust of wind? She&#39;s going to run to the nearest tree, and her side is going to ache, even when the hawk isn&#39;t around. Running for cover is now an involuntary response every time she senses that combination of experiences.</p> <p> Our brains are programmed in the same way. When we experience accidents or other traumatic events in our lives, our brains create responses to protect us from those things happening again in the future.</p> <p> As an example, imagine you fell out of an oak tree when you were a child. You hit hard and were really injured; you even lost consciousness for a few seconds. Next thing you knew, you were lying on the ground next to a rake, looking up, seeing the sun through the leaves, your mother in a red dress rushing to your aid. You were lucky your mom was home to get you to the doctor. It only took a few weeks to mend your broken arm.</p> <p> Now, just like the squirrel who runs when she hears the snap of a tree branch, your brain has been programmed to protect you from another scary fall. Different stimuli such as heights, trees, sunlight through leaves, rakes on the ground or even women in red dresses can trigger your brain to associate with that fall, making you feel scared and giving you pain in your now mended arm.</p> <p> This works in other situations, too. Say you go through all the work necessary to launch a new product. You create the marketing, write a sales letter, hire the web people and do everything necessary to create and market a brand new product. But the launch fails. It could be due to any number of reasons--from not enough marketing, to a bad list, to joint venture partners who didn&#39;t promote it like they said they would, to the wrong product for the market. Whatever the reasons, your brain connects new product initiatives with failure.</p> <p> What happens the next time you try to launch a new product? Nothing. Your brain finds distractions for you. It makes you feel like that work isn&#39;t important, and it keeps you busy with mundane projects that are comfortable and safe. You experienced pain when your launch failed, and that caused a reaction in your brain. Now the computer in your brain will work to avoid that pain any way it can.</p> <p> Your brain also protects you from harm to your self-image.</p> <p> As a new member of a team, you work for weeks on a new presentation, only to be called &quot;stupid&quot; when you deliver it. You feel devastated, and it makes you question your self-confidence. Your brain is now programmed to protect you from that &quot;break&quot; in your self-image the same way it protects you from a broken arm. It will try to prevent you from creating a new presentation. In the same way you are afraid of heights (the brain&#39;s way of preventing you from falling from a tree), the thought of someone criticizing you will prevent you from taking action on a new presentation.</p> <p> Most of us try to fight this fear. We attempt to power through it. We get ourselves excited about a new project, we set deadlines and we make commitments. But our brains don&#39;t care. Those protective mechanisms kick in, and a few hours later, we find ourselves distracted with email, surfing the Web or some administrative task that &quot;must get done now.&quot;</p> <p> The secret is to &quot;feel it.&quot; The next time you look at a big new project and you feel a little scared, embrace the fear. Experience it. Fear is an abstract concept, so concentrate on what that fear is doing to your body. Where do you feel the fear? How intense is it, and what shape is it? Then consider where the fear comes from. Is an earlier experience triggering this reaction?</p> <p> Yes, I know it sounds crazy. I was always taught to overcome fear; to ignore fear; to put fear in a little box, lock the lid and throw away the key. But then when it was time to work on a big, important project, other priorities always seemed to interfere. It wasn&#39;t until I experienced the feelings, analyzed the reactions my body was going through and spent time considering what was causing those feelings that the fear started to dissipate.</p> <p> When you are confronted by fear (whether as in being scared or getting distracted), rather than fighting your fear, make it a dance partner. Imagine yourself embracing it, taking it to the dance floor and dancing together to a song. While you dance, consider how it makes you feel and what&#39;s causing this reaction to surface in your life. I&#39;ve found when I do this, midway through the first song, the fear dissolves onto the floor, and I&#39;m able to carry on without it.</p> <p> Embracing works a lot better than confrontation. But you&#39;ll discover that your brain will attempt to protect you from this by rejecting the idea of embracing fear. Your brain will make you feel uncomfortable, trying to keep you from embracing your fear by giving you the thought &quot;this is stupid.&quot; This is an indication it&#39;s working; you are dissipating your fear, and it&#39;s fighting back. So, keep dancing.</p> <p> I understand all this may sound really crazy, especially coming from me, a practical-minded CPA. You depend on me for info-marketing resources and business-building advice, not this mind games stuff.</p> <p> Still, I felt I had to share this with you today. Maybe this is for you; perhaps it&#39;s for someone you know.</p> <p> I&#39;ve found too many people who have the knowledge, the resources and the ability to create a new business, but are paralyzed by their fear. They don&#39;t recognize it as fear; instead they just can&#39;t seem to find the time. Some other priority comes up that keeps them away from their new business launch. If this is happening to you, recognize it for what it is. It is fear working behind the scenes in your brain to trick you into setting safe and comfortable priorities rather than the daring and ambitious ones that will make your dreams come true.</p> <p> Is this crazy? Do you agree, disagree or have an experience to share? What came to your mind as you read this? Let me know your thoughts below.</p> <p> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Secrets from the Hour a Day Info-Marketer</h3> <p> While any business takes work there are things you can do to make the time you invest more productive. Can you imagine working an hour and getting 3 or 4 hours of work completed? You can make the time you invest in your business more productive and learn how to train members of your team these skills so they can get more value from their efforts as well. This program will focus on ways to maximize the time you invest in your business, get better results and accomplish more in a day than you currently do all week.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Discover the ultimate secret that all rich and successful info-marketers use<br /> Get an extra hour of productive work a day.<br /> Find a way to overcome procrastination and tap into boundless energy to propel your business ahead</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6601" href="http://www.info-marketing.org/resources/best-practices-calls/item/secrets-from-the-hour-a-day-infomarketer">Better Coaching Results for Your Clients Improves the Sales of Everything You Offer</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6605" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6607" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6609" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6611" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6613" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6615" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 17 Jun 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-there-is-selfsabotage