Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Thu, 21 Aug 2014 12:05:34 GMT Weekly EZine: Shortcuts Hidden in Plain Sight http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shortcuts-hidden-in-plain-sight <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 19th, 2014 | Week 33 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>There&#39;s an ultimate test of physical endurance and mental fortitude: a six-day, 153.2 mile ultra marathon across the Sahara desert called the Marathon des Sables (Marathon of the Sands). Competitors carry their own supplies as they compete in temperatures exceeding 120 degrees. The longest one-day distance covers 50.6 miles and includes 14.3 miles of sand dunes.</p> <p> Four-time champion Mohamad Ahansal grew up in the Sahara. And in a place where most just try to survive, the skills Mohamad learned helped him become a winner in one of the most grueling footraces in the world. Since 1997, either Mohamad or his older brother, Lahcen, had won the race, until last year, when Rachid el Morabity, their trainee, beat Mohamad by seven minutes.</p> <p> Morabity attributes his winning time to using a unique zigzag method to climb the large sand dunes that make up many miles of the race.</p> <p> &quot;Other runners, they go directly up the hill,&quot; Morabity says. &quot;They don&#39;t notice the secret.&quot;</p> <p> Even though it&#39;s easy enough to see the secret, instead of emulating the champion, competitors innovate their own improvements and try to barrel directly up the hill. Their intuition tells them that a straight line is the shortest distance and the shortest distance is always the quickest. Instead of learning from the proven results of the winner, they follow their less experienced intuition.</p> <p> I used to think the same way. I&#39;d learn a technique or a strategy from Dan Kennedy, and then I&#39;d put my own spin on it. I&#39;d say to myself &quot;That may have worked for Dan, but I&#39;m going to improve it and make it work even better for myself.&quot;</p> <p> It took me years to figure out that Dan&#39;s technique was already improved. I was learning from the champion. There was no need for me to create my own innovations. Instead, I needed to get better at emulating what had already been proven to work.</p> <p> I see people (who should know better) make this same mistake all the time. Instead of simply emulating what works, they try to make improvements. Or worse yet, they ignore the aspects that work and imitate the insignificant details.</p> <p> They see, but they do not learn.</p> <p> The information marketing business is about engineering a lifestyle. To do that, you identify a market, provide it with what it demands and create an automated system to maximize the value of your customers.</p> <p> On its surface, this may appear difficult. It may seem like the harder way.</p> <p> However, it&#39;s similar to the Marathon des Sables champion&#39;s &quot;shortcut&quot; of zigzagging back and forth while climbing sandy dues for miles. At first glance the zigzagging appears to add more distance. Why would you want to add steps when you are already running 50 miles through a desert?</p> <p> It&#39;s because when you are running 50 miles, adding a few feet through slogging sand in an uphill climb saves you a lot of energy. That saved energy helps you endure longer and reach the finish line more quickly.</p> <p> Every day I hear from info-marketers who have fallen for a pitch about a product that is the info-marketing equivalent of running straight up the hill. It appears to be the faster approach to the inexperienced intuition. Yet although the results are clearly visible, these info-marketers do not learn.</p> <p> If the info-marketing business seems difficult to you, it&#39;s likely you are focusing on the wrong things. You&#39;ve been sent charging up the hill. You are tired, and you are losing the race. Or worse, you were promised a shortcut that doesn&#39;t really exist.</p> <p> When you are ready for guidance about the real ways to reach your goals more quickly, and if you are willing to implement even if the strategies don&#39;t, at first, appear intuitive to you, then it may be time for us to work together in a consulting relationship.</p> <p> Here&#39;s a recent comment from a consulting client who implemented a plan I created for him to improve the retention of his coaching clients:</p> <p class="quote"> &quot;Working with Robert Skrob and implementing his strategies we&#39;ve increased the size of our alumni program 156% generating an additional $1.4 million annually. Plus, our average lifetime customer value increased by 37%! Robert is my go to expert for forging a stronger relationship with our customers to provide them with greater value so they become more valuable, long-term customers.&quot;<br /> Richard Menneg, President<br /> Automotive Training Institute</p> <p> A lot of what we implemented at Automotive Training Institute looked to them like zigzagging up a sand dune when they had been barreling straight up for years. Intuitively, it looked harder and less efficient. There were several times when they asked doubtfully, &quot;Are you sure that&#39;s better?&quot; Yet when they implemented, they discovered the secret. Sometimes, what appears to be a bit more difficult actually turns out to be the easier way.</p> <p> If you are interested in the shortcuts used by champions in spite of the fact it may look more difficult to your natural intuition, contact Suzanne at 850/222-6000 for coaching availability.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Launch and Grow an Info-Marketing Business While Also Working a Full-Time Successful Business</h3> <p> Ben Glass already had a successful legal practice with a marketing system generating a steady stream of new clients who were best suited to his expertise. While growing his legal practice, Ben launched and grew a successful info-marketing business with seminars, $10,000.00+ coaching programs and now a brand new book. During this program, Ben reveals the strategies he uses to build his businesses, both the marketing tools as well as his time/priority management secrets. This program helps you identify the essential marketing tools that generate the best return for the time invested.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The ingenious marketing process Ben created for his legal practice, going completely against the accepted wisdom in his business</li> <li> How Ben launched his info-marketing business while also running his legal practice, literally two full-time jobs</li> <li> Ben&#39;s seminars and books and how he builds his business using web video</li> <li> Getting it all done; how Ben has successfully run two successful full-time businesses for the last five years</li> <li> How Ben is expanding his info-marketing business into other niches by partnering with coaching members</li> </ul> <p> Listen to the audio program or read the<a class="inf-track-68154" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-launch-and-grow-an-infomarketing-business-while-also-working-a-fulltime-successful-business">How to Launch and Grow an Info-Marketing Business While Also Working a Successful Full-Time Business</a> transcript by visiting . Feel free to add comments</p> <h3> &nbsp;</h3> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-68158" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-68160" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-68162" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-68164" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-68166" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-68168" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 19 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shortcuts-hidden-in-plain-sight Weekly EZine: Too Many Opportunities http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-many-opportunities <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 12th, 2014 | Week 32 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>An IMA member from the UK faced a problem many info-marketers share, too many choices, not enough focus. Here is his question:</p> <p> Robert</p> I&#39;ve run design businesses for the last 26 years--had great times in the good ol&#39; days with sales of over half a million dollars. Right now, because of the economy and through deviating into marketing consultancy, it is myself and wife with a couple of regular freelancers, and we now work from a home office. The design business is down (and I don&#39;t want general design biz anymore--no money in it!), and I really need to get my act together. I&#39;ve identified three key areas that I could focus on providing info on a marketing system: <p> &nbsp;</p> <ol> <li> To other design companies--they are historically bad at marketing themselves and feeling a lot of &#39;pain&#39; at the moment due to the perceived value of design diminishing in general. However, I&#39;m interested in also offering implementation to whatever area I specialize in, and this will be unlikely to happen with other design companies.</li> <li> Auto repair--I&#39;m working with a friend who runs an auto repair business, testing a marketing system with him. It&#39;s a bit of a learning curve, but not a massive amount. There would also be the possibility of implementation services.</li> <li> Printers and marketing service companies (large format display, web development, photographers, etc.)--since it&#39;s an industry that I&#39;ve been used to working in, this would be familiar territory. Again, no specific competition in terms of specialists.</li> </ol> <p> It would be great to do all 3 eventually, but not practical to start with. I am thinking that I can take my &#39;generic&#39; marketing system and adapt accordingly.</p> <p> But, I keep going round in circles and am finding it difficult to make a decision. I think I&#39;m almost done with reading, listening to audio and videos--I&#39;ve reached the info overload stage, but at the same time become a bit of an info junky where it&#39;s all I seem to do--putting off getting started.</p> <p> Do you think you can help?</p> <p> Kind regards,</p> <p> Andy</p> <hr /> <p> Andy,</p> <p> Thank you for your question.</p> <p> I can still clearly remember several years ago praying to God to bring me some sort of opportunity, anything. It wasn&#39;t but a few months later that I faced a problem similar to yours, too many opportunities from which to choose.</p> <p> Having too many opportunities is something you&#39;ll face during your entire career as a business owner. The more successful you are, the more opportunities you&#39;ll be offered, and often it will become overwhelming. The only solution is to develop your own filtering mechanism to work through the deluge of opportunities competing for your time, investment and attention.</p> <p> Here are a few questions I have developed to help me choose the niche on which I prefer to focus:</p> <ol> <li> Which niche is experiencing the most pain and whose members will be open to replacing their current methods for new ways?</li> <li> Which niche has the largest transaction size when a member gets a new customer? (When the value of what you teach is higher to the customer, you can charge a higher price.)</li> <li> Which niche is easier to reach? (Are there magazines, mailing lists or other resources that allow you to easily contact potential customers?)</li> <li> For which niche do you have the best stories (breakthroughs achieved, example marketing materials, experiences the members of the niche can relate to)?</li> <li> Which niche will relate to you better? (Sure, you could do any niche, but if you have a niche where you will be seen as a peer, all the better.)</li> <li> In which niche do you have relationships with key industry leaders who are in a position to refer you?</li> <li> In which niche do you have relationships with vendors who could sponsor training programs or help you promote your programs by recommending your products to their customers?</li> </ol> <p> Often, even when an info-marketer approaches me for coaching on one particular niche, I&#39;ll quickly discover he or she is torn in many directions by other great ideas. I&#39;ll work through the above exercise with the info-marketer by creating a table with a row for each question and a column for each opportunity. By answering each question for each niche, it&#39;s typically easy to see which option is the best one. That doesn&#39;t mean you can&#39;t go back to the others later, but it helps you identify which niche to focus on first.</p> <p> The results of this exercise are often emotionally unsatisfying because they don&#39;t always point to doing something new. The reason most info-marketers get distracted is because they are bored with what they are currently doing. For Andy, it is the design industry. Yes, there are serious financial problems in that business; however, if it&#39;s what he knows the best and the one for which he has the most industry contacts, then it&#39;s probably the best place for him to start. Yes, other things might be new and exciting, but they&#39;ll be a lot harder as well.</p> <p> In 2005 I wanted to become a real estate investor. I saw the money they made, and I wanted to get into the game. Bill Glazer counseled me to stay my course and to stick with what I knew. While there was a lot of money in real estate, I was doing something no one else could do.</p> <p> Bill&#39;s advice turned out to be brilliant. Not only has the real estate industry seen its share of troubles, but I&#39;ve done well by staying within my established niche instead of running off to what seemed like fun at the moment.</p> <p> Yes, I know, not very exciting. I&#39;m not the person to look to for giving you permission to run off in crazy directions, flitting from one opportunity to the next. Nope. I&#39;m all about sticking with what you know, innovating your marketing, implementing business systems and building a solid, long-lasting business that no one else in the world can build as well as you. That&#39;s what I&#39;m about, and that&#39;s why I created the IMA to help you achieve that.</p> <p> So, what do you think? Did you depart from what you knew to create a new, successful business, and so you can refute my advice here? Or have you stuck with something, even though it wasn&#39;t the most exciting opportunity, only to discover it was, in fact, the most lucrative? Either way, I want to hear from you. Let me know what you think by visiting <a class="inf-track-7101" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Too Many Opportunities</a>, scrolling to the bottom of the page and posting your comment.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> In an on-going relationship, you want to keep them uneasy</li> <li> Learn to create scary nightmares, but more importantly, learn to leverage the nightmares they already own</li> <li> If you feel pretty good about yourself, you may underestimate the angst abut self that most people have rolling around in their minds.</li> <li> What fueled one of the biggest, most enduring, most iconic successes in the entire success industry--your inquiring mind should desperately want to know</li> <li> How we sell people what they never knew existed or imagined that they wanted</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through August 31, 2013.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-7103" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2014-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-7107" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-7109" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-7111" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-7113" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-7115" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-7117" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 12 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-many-opportunities Weekly EZine: More Value Can Be Too Much http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-more-value-can-be-too-much <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 5th, 2014 | Week 31 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I can clearly remember thinking, in 2008 as our country entered the recession, &quot;maybe I&#39;ll finally be able to get some decent service in a restaurant.&quot;</p> <p> While high employment and rising home prices gave Americans the highest disposable income in history, it gave fewer people the motivation to provide great service. After all, with so many people dining out the problem was what to do with everyone waiting for a table rather than worrying about providing your guests great service.</p> <p> The recession meant fewer people were eating out. A new phenomenon began; employees in the businesses I frequented became more appreciative.</p> <p> So far this year I&#39;ve been genuinely impressed with the level of service I&#39;ve received. But, in some instances it&#39;s become too much.</p> <p> Last Wednesday evening I had dinner with a friend in a high end steak house in Chicago. The kind of place where you expect great service. The servers were attentive, but too much so.</p> <p> Our server was Ryan and he had two others helping him out. My friend and I were trying to have a conversation. The server team was there every minute with some sort of question. Do you want bread, can I fill your water, can you something else to drink, can I get you more bread, and on and on. It was too much.</p> <p> I had the same experience in a restaurant for breakfast the next day. Throughout my breakfast my server kept asking me, &quot;do you want more water,&quot; &quot;can I get you anything else,&quot; &quot;is everything ok?&quot; It was nice she was so conscientious but it was too much. (And for the record, why ask someone if they want more water, just grab the pitcher and fill the glass.)</p> <p> I wonder how many of us are doing the same thing? Technology today has made it so much easier for us to communicate with our customers. Why send email once a week when you can send them several times throughout the day. And, it was one thing when it was only us that were communicating that frequently, today the technology is so easy to use everyone has it, and they are loading your customer&#39;s inbox with hundreds of emails essentially asking, &quot;how is everything,&quot; &quot;can I help you,&quot; &quot;do you need anything else.&quot;</p> <p> Value is like water, too much is as bad as too little.</p> <p> One problem is balancing the needs of new customers with long time members. New customers want more and need more while long-time customers can become bored with too much communication. For this, I have a welcome sequence for new members that gives them additional information. Plus, I&#39;ll send additional announcements to new members about the Jump Start Coaching Calls and fewer to longer-term members for whom that benefit may not be as important.</p> <p> Plus, I work hard at restricting my use of email communication. On Tuesdays, this ezine is all you receive from me. If there is a call coming up you&#39;ll receive a notice on another day of the week. Otherwise, I work to consolidate everything you need into two or three emails a week. It&#39;s still a lot, but I work hard at keeping it restrained.</p> <p> Do you have a plan for when you distribute emails to your customers? Are you communicating with them too frequently? How can you consolidate important notices and sales offers into a schedule?</p> <p> What do you think? Do I communicate too frequently? Are there further opportunities to improve? Or have you seen service levels change in the last year or two? Let me know what you think by scrolling to the bottom of the page at <a class="inf-track-68114" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">More Value Can Be Too Much</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</h3> <p> Dave Dee gave a great primer on using Google Hangouts at Dan Kennedy&#39;s recent A to Z Blueprint Seminar. Because Dave ran out of time I was able to convince him to follow-up his presentation with a special Best Practices call for you. This program delves deep into the formula that allowed Dave Dee to sell more than a hundred thousand dollars during a Google Hangout and more than half a million dollars from stage. All, from the same template that Dave has agreed to reveal on this program. This program is for anyone creating winning sales presentations whether delivered in person, from stage or through a technology platform like teleseminars, webinars or Google Hangouts. Note: If you aren&#39;t sure what a Google Hangout is and you would like a brief tutorial, here are the relevant handouts from Dave Dee&#39;s presentation: <a class="inf-track-68116" href="http://bit.ly/IMAGH">http://bit.ly/IMAGH</a>.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The newest technology that allows you to keep prospects focused on your presentation longer and generates more sales.</li> <li> What you should do first, before you create your presentation.</li> <li> The critical element you must weave throughout any sales presentation.</li> <li> How to structure your teaching points that moves your customers closer to a purchase.</li> <li> How to structure the close and ask for the sale.</li> </ul> <p> You can listen to the call online, download it for your MP3 player or read the quick-reference transcript online at <a class="inf-track-68118" href="http://www.info-marketing.org/resources/best-practices-calls/item/creating-6figure-sales-presentations-for-google-hangouts-webinars-and-the-stage">Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</a>.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-68122" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-68124" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-68126" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-68128" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-68130" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 05 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-more-value-can-be-too-much June 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/june-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-55822"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAJune2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUp1bmUyMDE0SnVtcFN0YXJ0Lm1wMw%3D%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching Call. This is Robert Skrob, President of the Information Marketing Association and I'm glad that you're here. This program is about you for your business. It's all for you to ask questions and get answers to any of the problems that may be holding you back from getting great results in your business. If you'd like to jump in the game all you need to do is press 1 on your phone and then our operator Josh will take your name and information and put you in the queue to ask a question. So again, the process is just press 1 on your phone and press it once and that gets you into the queue to ask a great question. And then, you know, sometimes these calls go for more than an hour, heck I've had them go two hours before. Sometimes they wrap up in 45 minutes, sometimes there's even been a time I think it was last summer that we had a call that wrapped up within 15-20 minutes. So I simply go as long as there are questions and answer them as thoroughly and completely as we can and help you move your business forward and get things done for yourself. So that's what this is all about. Press 1 on the phone in order to ask your question and jump into the queue. In the meantime, we're going to go to Dave in Potomac. Welcome Dave. </p> <p><strong>Dave:</strong> Hey Robert, how you doing today? </p> <p><strong>Robert:</strong> I am fabulous. I'm excited to have a chance to chat with you Dave. How can I help you? </p> <p><strong>Dave:</strong> I appreciate it. I am running into some competition with someone who has been in the information marketing business, the coaching dentists business, that I've been in for about a year or so, and he's been doing it for 30 years and I'm real (inaudible 0:02:03) that I'm out classed and outdone. But he is, umh, he's been doing it for 30 years. </p> <p><strong>Robert:</strong> Right. </p> <p><strong>Dave:</strong> So how can I compete with someone like that? </p> <p><strong>Robert:</strong> Well, how are you different than he is? </p> <p><strong>Dave:</strong> Well, I'm going to say we're newer and more up-to-date on business practices.  I have my PhD or Doctorate in finance and my partner has a successful multi-six figure dental practice now. So the last time that the person I'm competing with practiced himself for his own dental practice was 30 years ago. So that's the only angle I can think of is somehow we're newer, we're smaller and more attentive. I don't know what else I can kind of play with at this point. </p> <p><strong>Robert:</strong> And what are you delivering? </p> <p><strong>Dave:</strong> Oh, good question. You triggered on the big thought that we have. He did, my competition does not offer an area exclusive program at all for marketing or business building, done-for-you campaign to develop customers and so forth, so that was about the only angle that we saw that he has not already covered that we might be able to take advantage of. </p> <p><strong>Robert:</strong> And so you aren't currently offering that, but that's an idea? </p> <p><strong>Dave:</strong> We're not currently an area exclusive. We're duplicating my partner's success in his business and we have just a couple of clients so far. So we're not big and we're not established in any particular arena yet. </p> <p><strong>Robert:</strong> Okay. How have you been acquiring clients to date? </p> <p><strong>Dave:</strong> Just again, just working and talking and talking and talking, going to events and networking with people, asking who the dentists are and trying to get in to talk to them. </p> <p><strong>Robert:</strong> Oh, okay. And so now I guess are you marketing in a particular area? </p> <p><strong>Dave:</strong> We're trying to stay within Montgomery County, which is where I live. There's a million people there and 122 dentists, but other county is also very affluent where my partner lives. And then the next county over from that is actually where this national coach is. </p> <p><strong>Robert:</strong> So how would you work the area exclusive then? I guess would you limit it to only one dentist per area? </p> <p><strong>Dave:</strong> That's what I was thinking is going with the exclusion and exclusivity contact where one in every major football or major baseball city. </p> <p><strong>Robert:</strong> Hmm. Oh really? That would limit, I mean that would limit you quite a bit. </p> <p><strong>Dave:</strong> Well, yeah, I mean that's the first round of thinking about it. </p> <p><strong>Robert:</strong> So the marketing is around the sports teams, professional sports teams? </p> <p><strong>Dave:</strong> No, I was just thinking. That's I picked major cities to operate in. </p> <p><strong>Robert:</strong> Oh, okay. Well, how many patients does a dentist need to thrive? </p> <p><strong>Dave:</strong> Well, they currently go up to about 500 a year, and that's more the turn and burn mode, or mostly commodity type of patients. So we're looking at how to squeeze that down to just a couple of hundred, 300 of the more affluent people looking for significant care and cosmetic type of dental work, holistic, etc. </p> <p><strong>Robert:</strong> Okay. So if somebody really only needs 300-500 patients a year you can give them a much smaller area and, you know, a much smaller pond to fish in and they're going to be well fed for a long time. </p> <p><strong>Dave:</strong> Yes. Yes. </p> <p><strong>Robert:</strong> Okay. Most of the area exclusive programs that are within the info marketing world are based on driving distance or mileage from the practice and, you know, driving distance kind of takes into account rural versus urban a little bit. So some place like Chicago probably could have five or six of your guys without any problem whatsoever. </p> <p><strong>Dave:</strong> Okay. My next thought -- you just turned on a light bulb. My next thought was to ask one, for a larger area to kind of get going and the light bulb just went off on my end is when I get four, five or six in our immediate area, and then going to the next area get four, five or six and the next bigger area, etc., etc. </p> <p><strong>Robert:</strong> Exactly. </p> <p><strong>Dave:</strong> Okay. </p> <p><strong>Robert:</strong> When I would work with clients creating area exclusive programs what we traditionally do is I'll have them start at the, you can Google real quick, you know, the top 100 media markets and what that will do is give you the markets rated by the TV and radio stations and, you know, New York, LA, Chicago are the top three and then the list goes down from there. And I'll restrict the client to marketing 21 and below at the very beginning so that we can figure out what size market and things like that we need before we go into the significantly large markets because 1 through 20 are traditionally the easier ones to sell. The challenge is if you don't have your numbers right you might sell those to -- you may not divide them up as well as you should. </p> <p><strong>Dave:</strong> Oh, I see. </p> <p><strong>Robert:</strong> And you'll leave a lot of money on the table by selling one person, you know, City of New York and you could probably have five just in Manhattan. </p> <p><strong>Dave:</strong> Right. That makes sense. </p> <p><strong>Robert:</strong> Well, maybe not five, but certainly three now that I'm thinking. But anyhow, so those are just some casual thoughts on the area exclusive and I do think that's an interesting idea because that's one of the main objections to buying a marketing system is &quot;Well, shoot, if I do this and all the dentists in my area do this then none of us will have an advantage and it won't mean anything. We'll just all be busier.&quot; And they use that as an excuse to do nothing. </p> <p><strong>Dave:</strong> Right. </p> <p><strong>Robert:</strong> So area exclusive it adds benefit and gets rid of an objection. And it will also help you boost the price of everything you sell because you're selling territory and, you know, while they may or may not be sure they're going to do this program they can usually list four or five people off the top of their head they want to make darned sure don't get access to this program. </p> <p><strong>Dave:</strong> Right. That's why (inaudible 0:10:09). </p> <p><strong>Robert:</strong> In terms of distinguishing yourself I think I would, you know, hit hard that these are proven programs that are working today building a dental practice and the other folks that are out there haven't practiced within this century, much less this decade. And the whole concept of while they have theories on social media and they have theories on how all this media and programming and what people buy on today the fact is they haven't stood in front of a dental chair in 30 years and we're the guys that are there every day, still are there, and are delivering what is working on an ongoing basis in a dental practice </p> <p><strong>Dave:</strong> Yes. I like it. </p> <p><strong>Robert:</strong> And I think that would help distinguish you pretty darned quick from anybody else that's out there. </p> <p><strong>Dave:</strong> Okay. That seems to make sense because we haven't seen it area exclusive in dentistry let alone a couple of other things. </p> <p><strong>Robert:</strong> How is the objection of the other person coming up? Are they saying, &quot;Oh, I just bought from x-y-z?&quot; I was just curious how it crossed into the conversation. </p> <p><strong>Dave:</strong> It's a couple of appointments we have to go in and they say, &quot;Are you like Roger ___? What are you doing different than him?&quot; type of thing. It's come up a couple of times. </p> <p><strong>Robert:</strong> Okay. I would mostly handle this, I mean certainly in your marketing you can say, you know, I would position this as the guy who's doing it and the things that are working today in a real dental practice and the processes and systems that are being used today, but I wouldn't demean anything really even at the opportunity of an objection, but I wouldn't necessarily try to distinguish -- I wouldn't acknowledge other consultants until you got the objection. </p> <p><strong>Dave:</strong> Okay. Sure. We have pretty good testimentals [sic]. We have three solid ones now, so we're pretty happy with that. We are starting to promote that and get that embedded in more of the marketing websites and so forth. So I think we're getting close to where we want to start to initiate building an area exclusive program, and should we put this in a charter program for the first five or ten or just not mention it and assume, make the assumptive sale that this is a full (inaudible 0:13:29) program? And they're just not for the first people. </p> <p><strong>Robert:</strong> Oh, I see. The only reason why I think you would need to discount for the first few folks is when you're in the pool and you're trying to convince everybody else to jump in the pool and you're the only one that's in the pool you've got to really work hard to go, You know man, the water is great. You're going to love it. Come on in.&quot; If there's 30 people in the pool then they can't get in the pool fast enough. So the only reason why you'd need to discount is is to the extent that they could see that they're the only ones jumping in the pool. That helps give them that kind of threshold, you help them get over that threshold resistance and jump in the water, you know, alleviate that concern of failure. Does that make sense? </p> <p><strong>Dave:</strong> Yes. </p> <p><strong>Robert:</strong> Okay. But yeah, I would work off of that basis and see if you can grow that based on answering the objections and based on how relevant and current your information is and then otherwise you're simply positioning the product as this is what's working today in a real dental office. &quot;Would you like to unlock the success that these other dentists have enjoyed?&quot; </p> <p><strong>Dave:</strong> Right. Okay. Beautiful. </p> <p><strong>Robert:</strong> Awesome. Well, it's been a pleasure chatting with you. Dave, please let me know how things work out. I'd love an update. </p> <p><strong>Dave:</strong> Absolutely. Will do. It's appreciated Robert. Thanks a lot. </p> <p><strong>Robert:</strong> All right. Great chatting with you. All right. We're going to go from Dave in Potomac to David in Charlotte and if you would like to ask a question, this is again if you're just joining us this is a Jump Start call. We're answering your questions, so to ask your question all you got to do is press 1 on your phone. That gets you into the queue and we'll go to David in Charlotte. </p> <p><strong>David:</strong> Okay. How are you doing today? </p> <p><strong>Robert:</strong> Excellent. Thank you. Welcome. </p> <p><strong>David:</strong> Good. Thanks. All right. I got a couple of questions here. Starting out I started my information marketing business which is focused mostly on technology sales people and I started probably really marketing this is February and so right now I'm sitting at about 62 members at $49.00 a month and about 10% of them became next level up. When you hear that number, like 62, 63 people over that amount of time does that sound low? Does it sound good? Does it sound great? How's it sound? </p> <p><strong>Robert:</strong> Just off the top it sounds good. </p> <p><strong>David:</strong> Okay. I don't know. I look at it and I wish it was growing faster, but. </p> <p><strong>Robert:</strong> Well, I'm sure. I mean, how much have you spent to get them? </p> <p><strong>David:</strong> Well, I haven't spent a ton of money doing it, however I have had a drop-off rate that was probably, I think you told me to expect about 50% and I've had about 50% dropout in that period. So one of the things I wasn't doing was sending out hard copy. I was sending everything out digitally and I've moved to hard copy thinking that might be better. But I wanted to ask you what you think are some of the best strategies for -- I think my material is good, I just think people are busy and they say well, you know, I just don't really have time right now or whatever. What are some good strategies for retention? </p> <p><strong>Robert:</strong> All right. So I'm in the, in my core business from way back is in the association industry, trade and professional groups, and with an association we actually don't even have information, right, because you know we don't have experts generally sitting around in the office on how to make money. We can certainly help them with compliance stuff, but giving them actual ROI is a little bit of a challenge. You're like way ahead of an association because you're able to give them ROI. But the members stay in associations for ROI, one, but also recognition for, you can kind of call this kind of a representation or kind of being part of a group that's bigger than yourself, and then also connection to the other members. So what this means to you, just a big theory, and now let me break it down. In your newsletters, in your emails, in your communication you want to talk about the members as much as possible and tell stories and give examples of success and teaching based on what your members are doing. </p> <p><strong>David:</strong> Okay. </p> <p><strong>Robert:</strong> It does a number of things. For the members you are talking about it makes them feel really good because here they invested in this program, they applied it and now the teacher is calling them up in front of the class and making their paper an example for the rest of the class to hear. So it makes them feel great. For the other students, it provides believability. So right now you're saying this stuff works and you're saying this is how you get the success. When you feature your members then now it's not just you, but it's your members. And I would feature them a number of different ways. You could have articles that kind of recite and talk about their success within whatever publications you have or emails that you're sending out. If you're doing any kind of monthly calls you can have those folks on that you interview, you know, &quot;Hey, we got a special guest for this month's coaching call, you know, Darrell. Hey, Darrell, you know, why don't you tell folks a little about yourself and what's been going on in your -- what your sales have been like over the last few months.&quot; And so Darrell is going to get in there and talk about, &quot;Oh man, David, I applied this and I did this and you told me to do this and I did that and here are four things that I haven't done yet but the three things that I have done my goodness, they're great.&quot; So you have given training because you've now illustrated exactly how to get results using what you teach and you've made Darrell feel like he's a million dollars and now also you give the other members somebody else to kind of grab on to and build a relationship with including Darrell. It's kind of another star. </p> <p><strong>David:</strong> Right. Okay. The interview idea, that's a great idea right there. I like it. </p> <p><strong>Robert:</strong> Okay. Good. This works, I mean this is magic. This whole concept. And then there's really nothing more powerful. Are you receiving a No BS Marketing letter from Dan Kennedy, GKIC? </p> <p><strong>David:</strong> Yes. </p> <p><strong>Robert:</strong> Now that I have said this go back and look at Dan Kennedy's columns from the No BS Marketing letter. </p> <p><strong>David:</strong> Right. Yeah. And I notice he does talk about a titanium member sometimes. </p> <p><strong>Robert:</strong> That, yeah, so there's not only, so now he's doing another thing is he's helping escalate the value of members. So for the titanium members they think it's cool because the teacher is recognizing them and for the students they get teaching, how this works, and belief that it's really working properly. </p> <p><strong>David:</strong> Right. </p> <p><strong>Robert:</strong> So that is a very big deal. Your people, if they're a salesperson and they implement some system, who is it that they're going to be able to brag to? They can't really brag to their peers at the sales office. They can't really brag to their sales manager. I mean the sales manager may give them a quick 'atta boy, but all that's going to do is really raise their quota and, you know, all right finally, it's about damn time you got with the program. You know, they're not going to get a lot of kudos. If they can't really go home their wife complains about how much they're gone all the time anyhow, or how little they're making, so they really have nobody to brag to and there's a lot of money being the person that they brag to. </p> <p><strong>David:</strong> Okay. All right. Good. </p> <p><strong>Robert: </strong>So that's part of what's also happening with those titanium members that Kennedy is recognizing is, you know, Kennedy is talking about them because they are giving him examples of their stuff, so then Dan talks about it which gives them the recognition that they're not getting from anywhere else. They're in the same boat as all the rest of us. </p> <p><strong>David:</strong> Okay. All right. Good. So in addition to that would you do anything else several months into their membership or anything that besides just being on the regular program, send them anything, or I don't know, anything else? </p> <p><strong>Robert:</strong> See I'd need to kind of look at the numbers. One of the ideas is to provide some serial benefits, so something that builds upon the early segments. For a number of years I had a website that sold essentially when you bought this product you got 26 emails delivered one each week over 26 weeks. And you paid monthly for this. And then of course after the first 26 there was another 26 that we conveniently signed you up in. But if you dropped maybe at the third month if you ever decided you wanted the rest of the program you had to start over at the beginning. </p> <p><strong>David:</strong> Right. </p> <p><strong>Robert:</strong> So there was a huge incentive to go ahead and get all the modules and kind of see this thing through so that they didn't have to start over at some point in the future. </p> <p><strong>David:</strong> Okay. All right. </p> <p><strong>Robert:</strong> So there is we could do, you know, add some sort of serial, you know, maybe it's a monthly you announce that as part of this program for the next six months you are going to deliver these six modules. Each one is going to build upon the other and you're delivering the same, I would not add any content. I would simply just kind of promote the curriculum around what you're already delivering.  </p> <p><strong>David:</strong> Sure. Sure. Okay. All right. </p> <p><strong>Robert:</strong> So that you're plus'ing it. </p> <p><strong>David:</strong> So when people do drop out, so problem again I've had about 50% drop, so when someone does drop is there any sort of thing that you recommend you do other than send them a single email that says, you know, feedback, blah blah blah. Is there any point, I mean, have you had any success or seen anything, any follow-up campaign that reels those people back in over time? </p> <p><strong>Robert:</strong> It is very difficult to get them back.  When they have made the choice to drop it is very difficult to get them to keep what they've just decided to drop. </p> <p><strong>David:</strong> Yeah. Okay. So it's easier to go get other people? </p> <p><strong>Robert:</strong> Except the thing that I've seen that gets the best success is to use that as an opportunity to up-sell them. &quot;So what kind of success have you had with the program?&quot; &quot;Well, you know, quite honestly nothing.&quot; &quot;Well, what have you been able to do?&quot; &quot;Well, you know, not as much as I'd like. I read these books, or I read this part, but I didn't...&quot; &quot;Well, you know, it sounds like, so what kind of challenges are you trying to solve?&quot; &quot;Well, you know, I really want to sell more.&quot; &quot;You tell me you want to sell more. So what else? What would selling more do for you?&quot; &quot;Well, I'd be able to make more money.&quot; &quot;Okay. How much?&quot; You know, try to get them to quantify the value. &quot;Well, that's kind of impressive. So you're telling me that we're able to help you sell at an average rate then we can increase your income by $60,000.00 a year?&quot; &quot;Yeah.&quot; &quot;Okay. Well, good. Well, what it sounds like is you'd be an excellent candidate for our coaching program where we actually walk you through step-by-step implementing this and help you get these results. Now the investment for the subscription program that you've been participating is Y, the personal one-on-one coaching program is Z, but we're going to hold your hand, walk you step-by-step through getting these results. How does that sound?&quot; </p> <p><strong>David:</strong> Hmm. Okay. </p> <p><strong>Robert:</strong> And so upsells into coaching seem to be the best thing to do with somebody who's made up their mind at the moment to drop out of the continuity program. </p> <p><strong>David:</strong> Right. Okay. </p> <p><strong>Robert:</strong> And I have seen those convert at 10%, 10 - 15%. </p> <p><strong>David:</strong> Okay. </p> <p><strong>Robert:</strong> Generally, as soon as folks have seen those type of results they become very aggressive at selling their current clients into those type of programs. I knew a guy for a long time that was essentially his main lead flow for his one-on-one services where upsells to folks dropping continuity. </p> <p><strong>David:</strong> Wow. Okay. Interesting. Good. All right. </p> <p><strong>Robert:</strong>   Mostly because he was lazy. </p> <p><strong>David:</strong> Let me just ask one quick question and then I'll say it here. I notice that you're using Infusion Soft and I recently converted to that. Do you recommend trying to figure out their landing pages or is it better to go with a third-party landing page? I mean just looking for your opinion here. </p> <p><strong>Robert:</strong> I have never used their landing pages where they go straight to an Infusion Soft form to buy or to opt-in? </p> <p><strong>David:</strong> To opt-in, right. I'm using Mega Phone right now, but I was just wondering am I wasting my money. </p> <p><strong>Robert:</strong> Now I am not a techy guy. I simply write the copy and give it to my web guy and he sets everything up. So it could be that I'm set up the way I am because that's what's easiest and most comfortable for my web guy. It may have nothing to do with what other people have found. And also I've been an Infusion Soft client since 2005, so the systems and processes we set up I'm finding more and more are based on the 2005 Infusion Soft, not necessarily what Infusion Soft does today. So we absolutely set up everything on a separate website. And we've got the forms that link to Infusion Soft and have found that that works just fine. But I cannot in any way, I've never tested or used the built in landing pages. We certainly use their order forms, we use the heck out of their order forms and customize them and make them look great, but I have not personally used the landing pages. </p> <p><strong>David:</strong> Okay. All right. Good. That's great. Well, I appreciate your input here. </p> <p><strong>Robert:</strong> Awesome. Well, it's great chatting with you. Good luck on your continuity program. I'd love to help you as you implement that. One of the things that I was thinking of when I was talking about the interviews and then for everybody else we'll move on in just a moment, but this will be helpful, is I worked with a client who was working with Dan and Dan was trying to explain this process of recognition and talking about your clients and he told them, he said, &quot;What you got to do is take your best client, your best success story and rub it in everybody's face as much as possible.&quot; Talk about the success stories, the most outrageously successful customer you have and when you get a second most outrageously successful client then you talk about him or her and you just over and over again rub it in their face about how these people have succeeded. And that will completely transform your culture. </p> <p><strong>David:</strong> Hmm. All right. </p> <p><strong>Robert:</strong> All right David. </p> <p><strong>David: </strong>Very good. Thank you. </p> <p><strong>Robert:</strong> All right. Nice chatting with you. Look forward to hearing more soon. Congratulations. You're doing very well. </p> <p><strong>David:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. We're going to go next to Jay, oh, we're going to go to Jay in Raleigh, but again I wanted to remind folks if you are just jumping in this is your Jump Start Coaching call and to get in the game and ask a question you just press one on your phone and that gets you into the queue to ask a question and just like Jay just did. Welcome Jay. </p> <p><strong>Jay:</strong> Hey, thank you Robert. How are you? </p> <p><strong>Robert:</strong> Excellent. Thank you. Great to chat with you. </p> <p><strong>Jay:</strong> You too. Thanks so much for the opportunity to chat. So I have a service that I provide to dentists and podiatrists and lawyers and so forth where I help them block bad hires. Okay? So you and I have talked about this in the past, where I help people make great hiring decisions. And I am going up the chain keeping my dentists and everybody I love working with, but I'm going to start moving into using doing what I do with the O-Team level, so CEOs, CFOs, etc. All right? And I thought I'd give you an opportunity to -- I'm going to say it this way, not being rude, but to get on your soapbox and talk about associations a little bit because, yeah, I want to leverage associations. I'm thinking it's a great way to get in front of the audience that I want to get in front of in addition to other ways. So again, helping organizations make sure they're making great decisions at the senior levels in the organization for hiring and so forth. </p> <p><strong>Robert:</strong> So you're thinking of moving beyond dentists, podiatrists, professionals into companies? </p> <p><strong>Jay:</strong> Yeah. Keeping my current clients, but yes, moving also into that corporate level senior leadership teams. </p> <p><strong>Robert:</strong> Are there particular industries that you've found are doing a lot of hiring and are open to these sorts of things. </p> <p><strong>Jay: </strong>You know, one of the things I thought about is the venture capital group as they buy organizations and work with top teams and top teams shift around and they usually go three or four levels deep in terms of people transition. As they may be bringing a new leadership team of their own then that new leadership team cleans up a couple of those management levels that often happens. And this is data that I provide that venture capital groups, people that are out buying companies can glean a great deal from regarding the current leadership and management teams. You see? Maybe before they make a purchase or as they make purchases or after they make purchases of organizations. So I thought about that as an industry. </p> <p><strong>Robert: </strong>What else? </p> <p><strong>Jay:</strong> Well, to be honest with you this effort, this idea, this desire is relatively new for me so I haven't even sat down to try to determine an industry, so nothing's coming to mind beyond the venture capital group. </p> <p><strong>Robert:</strong> My concern with the venture capital is that typically they are in a position of advising management not necessarily doing that hiring themselves. </p> <p><strong>Jay:</strong> True. That's true. </p> <p><strong>Robert:</strong> And my concern is is they don't feel the pain. </p> <p><strong>Jay:</strong> That's very possible. That's definitely possible. </p> <p><strong>Robert:</strong> I would wonder like something like a retail, like the retailer's associations where they're having to hire a lot of folks. Does your system work the same way if I'm hiring somebody to work in my retail store as if I'm hiring a CEO? </p> <p><strong>Jay:</strong> Yes. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Jay:</strong> So retail industry is an interesting tip. </p> <p><strong>Robert:</strong> Pardon me? </p> <p><strong>Jay:</strong> I said that's an interesting tip, retail industry. </p> <p><strong>Robert:</strong> Yeah. And fast food, also the franchise world because, you know, pretty much every franchisor is trying to help their franchisees through this problem, right? </p> <p><strong>Jay: </strong>Yeah. I'm looking again, and not that it wouldn't work in franchise at all, and fast food definitely is an area. I'm trying to kind of -- I get the question of industry because, you know, you got to focus on who first. But this is one of the challenges. That's why I thought about associations. I really I'm fine with choosing an industry if that's the best way to go about it. I really want to kind of get broad across leadership groups. I'm wondering if there's an association that is more broad, but probably not. I don't know. </p> <p><strong>Robert:</strong> I'd have to research that specific point. My thinking, I mean of course there's Chambers of Commerce. But typically a Chamber of Commerce, one of the marketing systems that I have worked with or actually had a conversation with somebody was doing this just last week is creating a marketing system for the Chamber of Commerce to help them get more clients. And, you know, here would be creating a seminar that the Chamber of Commerce can offer their prospective members. It would be a free benefit for their current members and be an opportunity to get perspective members into the door to sell them a Chamber membership. </p> <p><strong>Jay:</strong> Yep. Great idea. </p> <p><strong>Robert:</strong> So the Chamber would be responsible for promoting the event, and they would promote it for free for their existing members and they'd promote it to their nonmembers as just join the Chamber and you get access to this training and this training is going to help you get, you know, eliminate bad hires, make sure that you're hiring the right person. You know, go through all your value proposition, and talk about how Jay is the go-to guy in all of these hiring issues. So the Chamber promotes you and your solution to their entire community, members and nonmembers. </p> <p><strong>Jay:</strong> Yes, understood. </p> <p><strong>Robert:</strong> And then you are in the room and you get to deliver a presentation, and we can discuss how long it is, but whether it's a daylong event or a half-day event, and then you've got the opportunity to close some number of people who are in the room itself. And maybe you walk in and the Chamber has filled the room, has promoted you to the entire community and it positions you as the expert from afar. And then you're able to convert those leads essentially for free. If you demonstrate that this actually generates members for the Chamber and I've worked with a few people that do this, then we could actually get the Chamber to buy the opportunity to put on this event. </p> <p><strong>Jay:</strong> Okay. </p> <p><strong>Robert:</strong>  So they invest $4,500.00 or $7,500.00 to get Jay to come and do an event within their community that's going to help them generate members and if all they do is generate, you know, six members from it that the event is a free benefit and the Chamber in St. Louis generated 20 and the Chamber in Toledo generated 18 and then we got the Chamber in Duluth and they generated 35, and this is a model that works over and over again and there are thousands of Chambers around the country. </p> <p><strong>Jay:</strong> Right. Great. Great thought. Great idea. Another industry that popped into my mind actually while you were talking about that with the Chamber piece is the idea of CPAs, and working through CPAs to get to businesses that they work with and so forth because of course their clients are businesses, so, most of the time, right? So what do you think about that from an association perspective? Do you know any personal experience with the CPA-type associations? Are they, is there openness and so forth like other associations? </p> <p><strong>Robert:</strong> Yes, certainly. And I've had a CPA association that actually has copywriting clients to help them create membership marketing materials and renewal letters and things. So I've got some extensive experience there. I think you would have to go in that door helping the CPAs with their employment issues and helping them solve this problem within their own practice. And then you could also have the conversation of whether it's the last paragraph in your article that you're contributing to the CPA magazine or the last five minutes of your presentation that you're delivering at the CPA meeting that it is all of this is perfectly appropriate for your clients and if you would like to have an event with current and perspective clients I'd be happy to discuss that with you. </p> <p><strong>Jay:</strong> Wonderful. Great. </p> <p><strong>Robert:</strong> By marketing through the CPA associations if you're delivering content it will likely have to be a CPE, Continuing Professional Education for a CPA, otherwise it's just not likely -- the list of non-CPE classes that CPA associations book is just really very small. </p> <p><strong>Jay: </strong>Yeah. Understood. Okay. I get that. Very good. </p> <p><strong>Robert:</strong> I kind of like the franchise association. I know you kind of shied away from that. The reason is I have some experience with them as well, and there are, I mean, I went to my first meeting and they have a new member orientation, or first-timers event, and I was sitting at the first-timers event with the CEO owner of Sports Clips and the founder of Subway at my table. </p> <p><strong>Jay:</strong> Nice. </p> <p><strong>Robert:</strong> So going to that meeting and having the opportunity to network at those events, there are a couple of different groups there, not only do you have the franchisors, but also you have a lot of very large franchise owners, so there might be a huge company that owns all the Dunkin' Donuts in West Ohio together with all the lube franchise things, together with maybe they own Krystal, you know, so they've got the rights to those types of franchises in Western Ohio and they own 40 of each of those stores. </p> <p><strong>Jay:</strong> So when you went to yours was it -- sorry to interrupt you, but was it a local franchise association meeting or a national? </p> <p><strong>Robert:</strong> This was the International Franchise Association. </p> <p><strong>Jay:</strong> That was the international one. An annual meeting? </p> <p><strong>Robert:</strong> They'd have two. Yeah. Actually they have three. But yes, they have a big one in February and then another one I think in October, something like that. And then the February one is the really good one, and that bounces back and forth between east coast west coast. And I'm not really sure, and west coast I think is as far as I've seen has been Las Vegas. So these are companies that have thousands of employees or they're trying to get their franchisees to embrace this sort of program. I would also investigate what type of education programming they have because they're not going to care anything about CPE, but if you've got a proven system of making the right hire the first time that would be pretty interesting on that. You know, it says International Franchise Association and yes, some of it's international, but 90% of it is U.S. </p> <p><strong>Jay:</strong> Well, that's okay if it's international. That doesn't bother me. I do most of my work on the phone anyways, so. </p> <p><strong>Robert:</strong> Just because there are so many businesses represented there that seemed like a pretty interesting opportunity. </p> <p><strong>Jay:</strong> Yeah. Very good. Very good. Okay. Thank you. Anything else you can think of? </p> <p><strong>Robert:</strong> I think that is probably enough to get you started and help your thinking a little bit. Happy to discuss it more with you, but I think that should get you started at least to be able to pick a direction and then we can kind of game plan once we know where you're headed. </p> <p><strong>Jay:</strong> Perfect. Perfect. Thank you so much Robert. Really appreciate it. </p> <p><strong>Robert:</strong> All right Jay. Appreciate you calling in, and gave me a chance to talk about the association stuff. </p> <p><strong>Jay:</strong> That's right. All right. You have fun now. </p> <p><strong>Robert:</strong> All right. Thank you. So mentioned to you my background with associations. If you're interested I've got a free book at yourassociationshortcut.com, y-o-u-r-a-s-s-c-a-i-a-t-i-o-n-s-h-o-r-t-c-u-t dot com. You can grab a book. There's also a little training video where you can check out how to market through association. </p> <p>Great, great call. Thank you very much Dave, David and Jay. Great questions and I enjoyed it. So we'll go ahead and wrap up for this month. I look forward to talking with you and helping you next month with any of the questions you have. And of course if you have anything in the meantime feel free to email and we'll go from there. So thanks a lot. Look forward to talking with you next time. </p> </div> Sat, 02 Aug 2014 19:45:03 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/june-2014-jump-start-coaching-call Dan Kennedy's July 2014 Info-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-july-2014-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUp1bHktMjAxNC1Oby1CUy1JTkZPLUxldHRlci1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-July-2014-No-BS-INFO-Letter-as-a-PDF-file.pdf">Dan-Kennedys-July-2014-No-BS-INFO-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p>Dan Kennedy's most recent July No B.S. INFO-Letter was jammed packed with resources to help you build your information marketing business.  </p> <p>Here is a quick summary of the topics included:</p> <ul> <li>Your summer beach reading list</li> <li>Pop culture and the success/self-help industry</li> <li>A suggestive and reassuring fact about retention </li> <li>How different is THIS world?</li> <li>Final thoughts, <em>Now I Understand</em></li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file.  This page is active through September 30, 2014.</p> </div> Sat, 02 Aug 2014 19:39:04 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-july-2014-infomarketing-letter How a Former Taxi Driver Became the GKIC Information Marketer of the Year http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-a-former-taxi-driver-became-the-gkic-information-marketer-of-the-year <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-55806"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201406.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201406.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1406-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p>What if you had to start an info-marketing business with nothing? No customers, no product and not even an idea. One info-marketer beat adversity to create a system to promote a book he was inspired to write. He turned his marketing system into a successful information marketing business getting booked to speak and offer his products and coaching program. This program will reveal the steps he used to build an info-marketing business so successful, so quickly that GKIC recognized him as the 2013 Information Marketer of the Year.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-a-former-taxi-driver-became-the-gkic-information-marketer-of-the-year">Read More &#187;</a></p> </div> Sat, 02 Aug 2014 19:31:29 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-a-former-taxi-driver-became-the-gkic-information-marketer-of-the-year Open Coaching Call for IMA Members - August 2014 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-august-2014 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Dates</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> August 26, 2014<br /> (Future IMA call dates,<br /> mark your calendar now.)<br /> September 25, 2014<br /> October 21, 2014</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 27/8/14, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512/597-6012,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Sat, 02 Aug 2014 19:15:04 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-august-2014 Weekly EZine: Why Many Customers Buy http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-many-customers-buy <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 29th, 2014 | Week 30 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Few info-businesses have more longevity than the one I&#39;m about to describe. Launched in 1872, it&#39;s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but <em>Popular Science</em> magazine is worth studying.</p> <p> The point of your and my info-marketing businesses is to provide value by helping our customers get results. But <em>Popular Science</em> isn&#39;t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million &quot;someones&quot; subscribe and read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry.</p> <p> <em>Popular Science</em> attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight cancellations work. These charts help to satisfy the curious mind.</p> <p> Before you dismiss the importance of a curious mind to your business, consider this: How many times have you purchased a product because you wanted to learn how something worked? (And once you learned how that something worked, you were satisfied--even though you had no intention of ever implementing it for yourself?) For each of those purchases, your primary goal in buying and consuming a product was to figure out how something was done.</p> <p> No one in the info-marketing world seems to realize this is a huge driver in his or her business. Your customers aren&#39;t necessarily buying so they can implement themselves. That&#39;s our assumption, but it&#39;s not theirs. Instead, many of them want to know how things are done. They want to know and understand how something works.</p> <p> As info-marketers, we get frustrated by our customers&#39; fascination with what we call &quot;bright shiny objects.&quot; But that&#39;s how info-marketing customers are wired. That exact impulse drove them to buy from you to begin with. And if you don&#39;t provide them the next interesting thing, they are going to move on to another info-marketer.</p> <p> <em>Popular Science</em> has perfected the business of providing its readers with the next thing. It is the magazine of &quot;bright shiny objects.&quot; You may assume <em>Popular Science</em> readers subscribe to learn; however, the magazine&#39;s research clearly shows its readers enjoy the periodical as downtime, a leisure activity, an escape. With this understanding, <em>Popular Science</em> made its magazine more fun. No reason to provide encyclopedia-type articles; instead, make them entertaining for the readers to enhance their downtime experience. The content is geared to prepare readers to be the smartest persons in the room. By knowing about new technology and being able to explain things to their friends, readers increase their self-image.</p> <p> An important point about products created for this type of customer: You don&#39;t need detailed implementation guides. Instead, keep these products simple; a page or two with a few charts will suffice. Your customers want to understand how something works and are less interested in the step-by-step details they would need to implement it themselves.</p> <p> How many of your customers buy from you to learn how things work? How many buy for entertainment and as an escape? My guess is the customers in these two categories outnumber those who buy to implement.</p> <p> Of course, the typical info-marketing product is geared in some way for people to implement. So, is it wrong to assume that some customers buy for reasons other than implementation? Should we create all of our products solely for the implementers and then allow the other customers to tune in when (and if) they want? Let me know your thoughts at <a class="inf-track-67102" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">Why many customers buy</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Selling Products Implemented by Others Combining Delegation with Done-For-You</h3> <p> Your customers and prospects are busier than ever. They are barraged with things to do to improve their lives, exercise more, read more, and spend more time with family, all with similar promises of a happier life. Now you come along trying to sell them products to read and things to do and you think they&#39;ll be glad to hear about what you have to offer? Consider a slight change for your business owner prospects. Rather than selling them products for them to implement, what about products for members of their staff to implement? This program is all about creating products, coaching programs and offers for the buyer&#39;s staff to implement combined with done-for-you services.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Marketing delegation along with implementation.</li> <li> Structure your products and services for staff rather than the business owner.</li> <li> Changes in the sales presentation and delivery.</li> <li> What you must always deliver to the owner, even if the owner says he or she doesn&#39;t want it at the time of sale.</li> <li> How to talk with staff to build rapport without violating your responsibilities to their boss.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-67104" href="http://www.info-marketing.org/resources/best-practices-calls/item/selling-products-implemented-by-others-combining-delegation-with-doneforyou">Selling Products Implemented by Others Combining Delegation with Done-For-You</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-67108" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-67110" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-67112" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-67114" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-67116" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 29 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-many-customers-buy Weekly EZine: Most Limitations are Self Imposed http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-most-limitations-are-self-imposed <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 22nd 2014 | Week 29 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you--or has already deluded themselves.</p> <p> For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations.</p> <p> Also, each of us has some basic level of work we must do to &quot;pay the bills.&quot; It may be a job, a current business you operate or a coaching program to maintain. Each of these has a time requirement that limits how much time you have to invest in &quot;achieving your dreams.&quot;</p> <p> I don&#39;t know about you, but my preference is to confront reality rather than to &quot;dream of a life without limits.&quot; I&#39;ve found this works well for my coaching clients, too.</p> <p> One thing I would like to point out: Most of us impose a lot more limits on ourselves than really exist. I&#39;ve had dozens of clients tell me, &quot;My clients would never accept &#39;he&#39;s not available&#39; as an answer when they try to reach me on the telephone. I have to make myself available, and I better respond to their emails right away.&quot;</p> <p> As a test, I get them to try restricting access to themselves for three months with a couple of their smaller clients. Within that time, they implement restricted access for all of their clients. They quickly discover their clients will embrace the new system because it helps them get their projects done more quickly, which is what they really wanted to begin with. It even works if you are working a job. The fact that you are busy working is a powerful message to send.</p> <p> This is just one small example of the obstacles we place in front of ourselves. I had a big client that sucked up so much of my time that I couldn&#39;t focus on more important tasks. I couldn&#39;t get rid of this client because the work was generating the revenue I needed to pay my bills. It was almost impossible for me to build a new business with scalable income because I was stuck trading hours for dollars so I could get by.</p> <p> It&#39;s the same situation with a lot of people who are working jobs. You have a full-time career while at the same time you are trying to build a new business.</p> <p> I faced the limitation and came up with ways to overcome it. I created better processes for getting the client&#39;s work done without my direct involvement. I limited my time and forced the client&#39;s projects to have longer deadlines. Then I prescheduled time for me to create my new business opportunities on my own time. I didn&#39;t allow anything to break my appointments with myself, and I worked until I broke through.</p> <p> One of your limitations could be a lack of knowledge. Your problem is that you don&#39;t know what you should do, or worse, you think you know and you don&#39;t even realize you are headed in the wrong direction.</p> <p> That&#39;s what the IMA community is all about. Through the library, forum, ask an expert and one-on-one consultations, you can get access to the knowledge you need to prevent unforeseen mistakes, to make the time you invest more valuable and to overcome obstacles more quickly.</p> <p> While we all have limitations, most of us make more of them than we should. When I&#39;m faced with an obstacle and I start getting frustrated and down on myself, I&#39;ve learned to stop and say, &quot;Robert, you are focused on the obstacle; instead of thinking about the obstacle, think about the ways you&#39;ll overcome it.&quot;</p> <p> This slight change in thinking is responsible for more of my breakthroughs than any other strategy. Rather than thinking about not having enough time, think about how you can schedule your time for maximum productivity. Rather than getting frustrated because you don&#39;t know what to do, obtain a curriculum of training (or hire a coach/expert) to get the knowledge you need. Rather than getting frustrated with your limitations, focus on how you&#39;ll overcome your obstacles.</p> <p> This is a lot more productive than dreaming of a life without limits.</p> <p> What do you think all this? Do you agree or do you believe that we should believe we have no limitations so we achieve a lot more than we ever imagined possible? Let me know your thoughts at <a class="inf-track-67082" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">Most Limitations are Self-Imposed</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.<br /> <br /> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> <strong>Your Easy Step-by-Step Instructions for Creating Business Systems</strong></h3> <p> I noticed something strange a few weeks ago when I walked into one of the several McDonald&#39;s stores I frequent. On every table in the restaurant, someone had placed a vase full of fresh flowers. They didn&#39;t break the bank. Even a flower illiterate like me could tell they were inexpensive, perhaps daisies or something. But they dressed up the place a bit.</p> <p> When I sat down with my Diet Coke and Bacon, Egg and Cheese Biscuit, the flowers actually started to irritate me a little (mainly because they were taking my attention away from my favorite snack). While I enjoy looking at flowers as much as the next person, I began to wonder why they were there. This franchisee had paid over a million dollars for the store and the systems that go into making it run efficiently. However, on top of everything else it takes to run a successful McDonald&#39;s, this franchisee had decided the corporate system was lacking in one item: no flowers on the tables.</p> <p> I became curious. I found the owner and complimented her on her flowers. I told her, &quot;Your flowers are a nice touch of individuality in a sea of corporate sameness.&quot; This made her so happy that she was beaming with pride.</p> <p> I asked her if she had updated her operations manual to account for the flowers. Had she added maintaining the flowers to someone&#39;s job description, scheduled replacement orders and provided procedures in case one of the vases fell off the table and broke? Her answer was &quot;no,&quot; and suddenly she was less impressed with me.</p> <p> This McDonald&#39;s franchise owner had made a critical mistake. A mistake many business owners duplicate every day. They introduce new processes and ways of doing things in their businesses without thinking through the goals, processes, responsibilities and control. It may be important to you to follow the entrepreneurial wisdom, &quot;Ready, Fire, Aim&quot; and execute a new program immediately rather than spending years of planning something before you do anything. While that&#39;s fine, this advice presumes that you&#39;ll go back and &quot;Aim&quot; later. From my experience, most just &quot;Fire&quot; without going back to fill in the critical planning steps that make their businesses sustainable and allow them to grow.</p> <p> If you aren&#39;t good at creating business systems, it&#39;s not your fault. I&#39;ve spent many thousands of dollars on resources and tools to try to learn how to do it. Even the most popular books are quick to tell you, &quot;You need to systematize your business,&quot; but they won&#39;t give you an example of what they are talking about.</p> <p> Finally, here is detailed information on how you can create systems for your business. This information has the power to change your life. While your business&#39;s growth will come from your skill to generate new customers, your business&#39;s lifestyle will come from your skill to create systems that will operate your business without your minute-by-minute attention.</p> <p> Check out the rest of this article for business systems building insights, including a checklist for checklists, by visiting <a class="inf-track-67084" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/your-easy-stepbystep-instructions-for-creating-business-systems">&quot;Your Easy Step-by-Step Instructions for Creating Business Systems&quot;</a> in the Info-Marketing Resource Library.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-67088" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-67090" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-67092" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-67094" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-67096" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-67098" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 22 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-most-limitations-are-self-imposed Weekly EZine: False Assumptions and Poor Decisions http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-false-assumptions-and-poor-decisions <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 15th, 2014 | Week 28 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <p> &nbsp;</p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary.</p> <p> Each week I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers like me to teach the courses to their students.</p> <p> The entrepreneurship course is an hour a week for seven with topics including market analysis, differentiation, product development, marketing, ethics and business planning. Ethics is always my favorite because of the fun discussions it elicits.</p> <p> One of the activities this week involved role play. I approached each student and said, &quot;I&#39;m your co-worker. I have discovered how to hack the time clock to add 45 minutes to everyone&#39;s pay without getting caught. Now what do you do?</p> <p> The students&#39; reactions ranged from asking &quot;Hook me up&quot; and show us how to do it too to turning the other way and ignoring the thief. Not one student was ready to turn me in for stealing, and this was at a Christian school!</p> <p> After a few of those exercises, we role played that the student was the boss. I told each one that he or she owned a store and had caught an employee stealing a $100.00 bill from the cash drawer. I asked each student, &quot;What would you do?&quot; All but one was ready to fire the thief.</p> <p> I asked the students who were without mercy if they were sure, and one girl became adamant, saying, &quot;I don&#39;t care if it&#39;s $100.00, $10.00 or even $1.00; if you steal from me, you are out.&quot; I found this hilarious considering 10 minutes before she was ready to hack the time clock when it was in her favor.</p> <p> But that wasn&#39;t the point of my question. In the end, only one student had the best answer. This student said, &quot;Before I fired an employee, I&#39;d want to find out why he stole the money.&quot;</p> <p> The exercise continued, and after interviewing the employee, the students found out he had a sick mother. He had spent his last four paychecks on medical care for his mom, and he was stealing the $100.00 bill to buy groceries. Even with this new information, most of the students were still ready to fire the employee while others wanted him reassigned away from the cash drawer.</p> <p> The role of the ethics exercise was to encourage the students to gather more information rather than make quick judgments based on limited facts.</p> <p> I&#39;m all for being decisive, making decisions quickly and avoiding wasted time by rehashing yesterday&#39;s choices. However, I&#39;ve seen too many info-marketers spend a lot of time and money creating the wrong info-marketing businesses. They believe that because they&#39;ve done something successfully in a particular way that a huge percentage of their niche or industry will want to know about it. Or, because they are a plumber (or a doctor or a businessperson), they think they know what plumbers (or doctors or businesspeople) are like in general as well as what they want. Even worse are those who have been operating in a niche for a few years. Based on their experience with coaching clients, they make generalizations about what the average person in the niche wants.</p> <p> Most often, these are false assumptions. Successful info-marketers will make the following practices ongoing habits: surveying, asking questions and intense listening. It&#39;s easier to generalize, and since the work of listening is often a challenge and doesn&#39;t usually produce immediate revenue, it&#39;s easy to put it off. But surveying, asking questions and intense listening will make everything else you do more productive.</p> <p> What do you think of the ethical dilemmas? Have you been surprised by your market, either good or bad? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-66790" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">False Assumptions and Poor Decisions</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</h3> <p> How would you like to travel the world while growing your info-marketing business to $7 million in revenue and beyond. For one info-marketer, that dream became a reality as he toured Europe, Asia and South America with his son the year after he graduated high-school. This program is an advanced session with a &quot;peak behind the curtain&quot; into how one info-marketer runs a large, thriving info-marketing business. This program will provide you with a new way of thinking about how you grow your own businesses.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sneak peek inside the inner workings of a large info-marketing business</li> <li> The reality behind the info-marketing lifestyle you hear about,</li> <li> The most important skill in building a large business versus running a small part-time online job.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-66792" href="http://www.info-marketing.org/resources/best-practices-calls/item/anatomy-of-a-7-million-dollar-parttime-information-marketing-business">Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: none repeat scroll 0% 0% #ffffff; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td style="padding: 0 0 10px 0;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-66796" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-66798" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-66800" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-66802" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-66804" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 15 Jul 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-false-assumptions-and-poor-decisions