Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Fri, 24 Oct 2014 07:00:21 GMT Weekly EZine: Show Me http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 21, 2014 | Week 42 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Imagine teaching someone how to use a hammer--in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who&#39;s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and swing the hammer with the other if he has never seen how it works?</p> <p> It&#39;s a lot easier to demonstrate how hammering a nail works than trying to explain it. When someone sees it in action, he instantly understands, even if he doesn&#39;t yet have the skill to do it himself. At least he can see how it works and know it is possible to get it to work. Either way, he is a lot closer to having the confidence to swing a hammer toward a nail pinched between two of his fingers.</p> <p> As info-marketers, we often find ourselves in situations where we are explaining things that appear simple to us but are difficult for our customers to visualize--or even to believe to be true.</p> <p> And so we learn elements of persuasion. Ways to make our arguments believed. To be convincing. Yet all of this falls short of proof.</p> <p> During a coaching call with me, an info-marketer was trying to decide which niche to pursue. While he&#39;d been working within a certain niche for years, he was curious about marketing to other niches, wondering if they might hold better opportunities. But in those new niches, he didn&#39;t have any success stories.</p> <p> In his current niche, this info-marketer had his own success story along with those of two other people he&#39;d been working with. For an info-marketer, stories that prove what you say actually works are essential. When considering which niche you should pursue, having case examples that prove what you say is an important factor. I recommended to this particular info-marketer that he stay in his current niche and use the stories he already had to build his business.</p> <p> In newsletters, during coaching calls and in your products, it&#39;s essential to include case studies, success stories or examples from people who are applying what you teach and generating results. Think of it this way, your new customer is going through your product, feeling resistance within himself as he tries to implement what you teach. Plus, he may also be getting resistance from his family, employees and others. What do you do? More teaching? No, more teaching won&#39;t help. You have to demonstrate. Show him what works by showing examples of it working for others. This proves your teaching works and helps him refute his spouse, his employees and his own self-doubt. You are building his confidence, which will greatly speed up his implementation.</p> <p> Another great benefit to case studies is they keep your newsletters new and interesting, even though you are demonstrating the same principles over and over. Each example is as different as the customer you profile. Readers enjoy the story, and they enjoy seeing the results.</p> <p> My formula for creating case studies is simple. I start with an interview, and then provide the interview transcript to a writer to create the written case study.</p> <p> Here are some interview questions to try. As you read the questions, replace the words &quot;info-marketing process&quot; with the name of your product or coaching program:<br /> * What&#39;s your background? How did you get started doing what you are doing now?<br /> * How did you discover [info-marketing process]?<br /> * What did you think of it when you first saw it?<br /> * How did you get started implementing [info-marketing process]?<br /> * What has changed in your life since you discovered [info-marketing process]?<br /> * What advice do you have for someone else who has just discovered [info-marketing process] and is deciding whether or not to try it?</p> <p> I conduct these interviews personally. It gives me a chance to provide my members with a small amount of free coaching and some ideas for them to try, plus I can explore something interesting by asking follow-up questions.</p> <p> Once I have a good interview recorded, I provide the recording to a writer. For a journalist or a writer, taking this type of interview and turning it into a compelling case study is relatively easy. Because of the state of the newspaper industry today, you can easily find good writers. You should be able to find one for your project with a Craigslist ad or by posting your job on Elance.com.</p> <p> Once you have these case studies, you can use them in monthly newsletters, pull them together into books to give to prospects or include them in products to illustrate particular lessons your members got particularly right.</p> <p> Use demonstrations, capture case studies everywhere you can and teach through examples rather than relying only on lectures.</p> <p> What do you think? Do you have any examples of stories that prove your customers get results from what you teach? Or do you disagree and have a better way? Visit the page <a class="inf-track-71036" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Show Me!</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Conducting Interviews That Inspire Customer Retention</h3> <p> Attracting great guests and conducting interesting interviews are a big part of the info-business. Many info-marketers create their products and monthly continuity programs from interviews with guest experts. For many, these experts provide the content for the info-marketers to package and sell in a variety of formats. Other info-marketers use monthly audio interviews as the foundation of their monthly continuity programs.</p> Identifying potential guests, inviting guests, educating them on you and your members, scheduling times, making the arrangements, conducting the interviews and duplication/distribution all take a lot of work. Plus, each step has to be done right to deliver a quality product to your customers. <p> This IMA Best Practices in Information Marketing call focuses on the best ways to attract guests and to conduct interviews that will keep your members excited and locked into your membership program.</p> <p> Here is a partial listing of the topics discussed on this call:</p> <ul> <li> Why so many famous people make themselves available for interviews</li> <li> How to convincing reluctant guests to agree to an interview</li> <li> How to calm guests&#39; concerns that you could make them look bad by agreeing to an interview with you</li> <li> Necessary preparation before the interview: advance research; scripts; and appropriate contact information</li> <li> Standard questions to ask that will elicit an interesting conversation</li> <li> Common mistakes to avoid in interviews</li> <li> The administrative issues related to conducting interviews, recording them and distributing them to members</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71038" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/conducting-interviews-that-inspire-customer-retention">Conducting Interviews That Inspire Customer Retention</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71042" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71044" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71046" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71048" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71050" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-71052" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me Weekly Ezine: What it Really Takes http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-really-takes <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 14th, 2014 | Week 41 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Pilots must have 1,500 hours of flight time to become a commercial pilot. That would be more than two months of flying if done nonstop, 24 hours a day. If you flew two hours a day, every day, it would take you more than two years to log those hours. Plus, this required hands-on experience is on top of the classroom study and homework necessary to qualify for flight time.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> Recurring training is just as rigorous. Each year pilots face a pass/fail oral exam where they must recite, from memory, procedures in response to emergency situations and details like the maximum crosswind limit on a wet runway with visibility less than three-quarters of a mile.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> After pilots pass the oral test, they must then take two four-hour tests in the simulator, also pass-fail. That&#39;s when the pilots must succeed in spite of malfunctions, fires, wind sheer, one-engine landings, instrument approaches and anything else the examiners can think to throw at them. And if everything isn&#39;t what it should be, the pilots fail and are grounded.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> Information marketers need only read a book and follow some simple steps to earn more money in a month than an airline pilot earns in a year. And we resent it when it doesn&#39;t happen immediately.</p> <p> Is that what we expect from ourselves? After all, we have our own lives and the futures of our families in our hands. Yet we resent having to sit through 12 hours of videos to learn something (and forget actually practicing what we have learned).</p> <p> A number of people have contacted me through email or Facebook asking for help. Some have bordered on begging for help, with long stories about their dire straits. They hoped I would help them turn around their financial futures, and they put their lives into my hands.</p> <p> I gave this a lot of thought. After all, what did I have to say that would fit into an email that I hadn&#39;t already included in the five books I&#39;ve written, the hundreds of resources on the IMA site as well as the InfoMarketingPyramid.com fast info-marketing business start-up course I&#39;ve created?</p> <p> I came up with a standard reply. I set them up with 12 classic sales letters, written by legendary copywriter Gary Halbert. These letters were all extremely successful, generating millions of dollars in revenue. I asked them to rewrite each sales letter, by hand, at least 10 times. And I encouraged them to keep rewriting the letters until they could write them out from memory. This exercise ingrains the sales methodology into the brain, in the same way pilot training ingrains the correct procedures into a pilot&#39;s brain.</p> <p> Most of the people I tried to help were extremely disappointed. Only one person has ever done the exercise to my knowledge. And he was very successful. I lost contact with him in 2011, but at that point he attributed a lot of the newfound success from his info-marketing business to his experience with me.</p> <p> Training and practice are critical. The skills you learn from copying a master, over and over again, will stay with you for life, help you craft offers, create copy and build a successful business. Yet too few are willing to do the work. Thus, few enjoy the results.</p> <p> We expect our airline pilots to go through extensive training and annual recertification. Of course, they hold people&#39;s lives in their hands. And experience has told us this high level of training is necessary for success (as defined by no crashes).</p> <p> Then, in our own lives, we expect perfection, a thriving business, a burgeoning list and excited joint venture partners because someone has told us it&#39;s the easy way to get wealthy.</p> <p> It&#39;s certainly easier than becoming a pilot. But you still must study, practice and work.</p> <p> I invest in training all the time. I invest my time into learning--and practicing. I invest in consultants and coaches to help speed up implementation. I consult with a coach monthly who is on-call via email if I have a question or run into a roadblock I need help overcoming. I invest in these tools because my life is in my own hands. I must make sure I have the tools and the resources I need to make myself successful.</p> <p> We often expect too much of ourselves and too much from tools like books. Books and courses are hugely important resources; however, reading a book doesn&#39;t create a skill. That only comes with practiced application, hopefully under the steady guidance of an experienced coach to help point out the opportunities to fine-tune performance.</p> <p> Business is no different than football, golf or flying a commercial airliner. Training, practice and testing are important to success. Give yourself the tools and the room you need to grow. Set realistic goals and expectations, work toward them and make sure you have the resources you need.</p> <p> That&#39;s what you want from the people who have your life in their hands.</p> <p> What do you think? Do you believe in training, or should info-marketing be easier than that? Visit the page <a class="inf-track-71018" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">What it really takes...</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Ultimate Info-Marketing Credibility</h3> <p> There is one tool above all others that enables you to distinguish yourself from competitors, reduce sales resistance and attract customers to you. That tool is a book. The thought of writing a book strikes fear into anyone who hasn&#39;t yet written one. But take heart! Getting a book written and published is a lot easier today than ever. This month&#39;s IMA Best Practices call is all about how to use a book to build your business as well as how to get it written and published quickly and easily.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> How to Quickly and Easily Write Your Book in Less Than a Day ... Without Ever Putting Pen to Paper</li> <li> 9 Completely Separate Ways to Grow Your Business by Publishing a Book</li> <li> How to Make Tens of Thousands of Dollars Off of Your Book Without Selling a Single Copy</li> <li> How to Navigate the Crazy and Fast Changing Publishing World: The Good, Bad and Ugly of Traditional Publishing, Self Publishing and Everything Between</li> <li> The Top 10 Biggest, Costliest Mistakes Made by Authors ... and How You Can Avoid Them</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71020" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/advanced-3d-direct-mail-marketing">Ultimate Info-Marketing Credibility</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> <br /> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71024" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71026" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71028" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71030" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71032" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 14 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-really-takes Weekly Ezine: Is Info-Marketing Saturated? http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-is-infomarketing-saturated <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 7, 2014 | Week 40 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>After sending out a promotion for GKIC&#39;s Info-Summit, I was asked, as I often am, &quot;What about market saturation; are there already too many information marketers?&quot;</p> <p> Of all the markets, there are more info-marketers in the dentist niche than in any other. Just off the top of my head, there&#39;s Dr. Tom Orent, Dr. Robert Willis, Woody Oakes, Greg Stanley, Jerry Jones, Mike Massotto, Dr. James McAnally and Dr. Charlie Martin, each running thriving info-marketing businesses. Then there&#39;s Jay Geier, who serves both chiropractic and dentistry, and he&#39;s a major force within both niches.</p> <p> With all these info-marketers serving dentists, isn&#39;t the market saturated? I can safely say no. I&#39;ve had the opportunity to work with three additional info-marketers who are either launching new info-businesses or are expanding within the dentistry niche.</p> <p> John Cotton has provided excellent coaching services to dentists throughout Alabama and the surrounding states. His flagship course teaches dentists how they can prevent open appointments on the calendar, a huge revenue killer.</p> <p> If you think about it, dental appointments are more perishable than fruit at the grocery store. If a patient doesn&#39;t show up for his 9 a.m. appointment, you can rebook the patient into the future, but that opportunity to generate revenue at 9 a.m. is gone forever. You can&#39;t double up at 10 a.m. to make up the revenue because you can&#39;t fit more than one patient into the chair.</p> <p> John&#39;s coaching allows dentists to reduce the number of open appointments, drastically increasing their revenue without adding chairs, hiring additional staff or spending more money on marketing. Throughout John&#39;s consulting day, we worked together to package his coaching program into a series of training videos he offers dentists. By packaging his program into a video series, John is able to leverage his strategies into a course he can create once and sell many times. In addition, he&#39;s able to promote his course nationwide rather than only within driving distance for his one-on-one coaching services.</p> <p> In addition to John Cotton, I&#39;m also working with Dr. Darold Opp to market to family dentists. Dr. Opp visited me for a two-day consult to help build out his information marketing business from scratch. He also chose to take advantage of monthly support, and this month he&#39;s launching his first info-marketing business.</p> <p> For the last six years, Dr. Opp has held a patient appreciation event in his hometown of Aberdeen, South Dakota. &quot;Patient appreciation event&quot; doesn&#39;t do this thing justice. I had the opportunity to visit Aberdeen to participate in Dr. Opp&#39;s event. It&#39;s huge. Almost 5,000 people (800+ families) enjoyed Dr. Opp&#39;s three-hour celebration. The costumed characters, inflatable bounce houses, silly games and kid-friendly entertainment from the stage led the local newspaper to dub Dr. Opp&#39;s event &quot;The Disneyland of Aberdeen.&quot;</p> <p> While Dr. Opp created the event to give back to the community and show appreciation to his patients, it has become a patient generating machine. In 2013, Dr. Opp generated 230 new patients with annual revenue of $206,116, all trackable to his event. That&#39;s stacked on top of the 172 new patients he generated in 2012 and the 147 he generated in 2011.</p> <p> Dr. Opp revealed his new coaching/area exclusive licensing program at Jerry Jones&#39;s Dental Office IMPOSSIBLE event. Dr. Opp showed family dentists how they can make their name synonymous with families in their community, how they can generate great publicity for their practice and how they can generate a year&#39;s worth of new patients in one afternoon by hosting a &quot;Dr. Opp scale&quot; patient appreciation event for their community.</p> <p> Finally, Dr. Jeffrey Anzalone has come to me for two consulting days on two separate occasions. Plus, I&#39;ve had the pleasure of working with him through monthly coaching to help him launch his info-marketing business.</p> <p> Dr. Anzalone discovered an underserved niche within the dentistry niche. We teach info-marketers to search for subniches all the time, and Dr. Anzalone&#39;s success shows us why this strategy is so important. Most dental marketing focuses on family dentists, and that makes sense because there are so many of them. Dr. Anzalone&#39;s program, however, teaches specialists such as periodontists, orthodontists and oral surgeons how to create a new patient generating referral program with local family doctors.</p> <p> It&#39;s a fascinating and much-needed program since most of these specialists&#39; patient referral strategies are little more than dropping off donuts at dental offices a few times a year. These specialists, who went to school for 12 years or more, are hustling for referrals like a salesperson instead of like the professionals they are. Dr. Anzalone&#39;s program focuses on what family dentists want: more patients. Dr. Anzalone shows the local dental specialist how to help local family dentists get more patients for themselves. The program establishes the dental specialist as the marketing guru within his or her community.</p> <p> During our consulting days, Dr. Anzalone and I were able to break down everything he did to double the revenue within his practice into four key &quot;levers.&quot; Dr. Anzalone hows dental specialists how to double their practice within a few short months using his four key levers. Best of all, they can stop being that sales guy who goes door-to-door to dental offices hustling for referrals.</p> <p> Even with as many info-marketers as there are within the dentistry niche, there are still underserved subniches and unique ideas that can be brought to the market by ambitious marketers who want to help people and create great info-marketing businesses. The key is to make sure your offering is unique and structured to attract customers within your particular niche.</p> <p> What do you think? Do you think the info-marketing world is wide open or already saturated? Visit the page Is <a class="inf-track-70998" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Info-Marketing Saturated?</a> and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent September Info-Marketing Letter was jam-packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> How to generate big money from small events.</li> <li> Ways to generate income from custmers that wouldn&#39;t buy any other course or program.</li> <li> Reactivate long-time customers who have dropped out of your continuity programs.</li> <li> Generate income without travel or travel to a desirable location for free</li> <li> How to generate profit serving the needs of certain custumers before they wander off to others.</li> </ul> <p> As a member of the Information Marketing Association, you are welcome to download the attached PDF file. This page is active through October 31, 2014.</p> <p> Remember, as a member of the Information Marketing Association, in addition to receiving the report in the mail, you can download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting this page: <a class="inf-track-71000" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2014-no-bs-information-marketing-special-report">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71004" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71006" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71008" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71010" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71012" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-71014" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Mon, 06 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-is-infomarketing-saturated Weekly Ezine: First Rule of Marketing http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-first-rule-of-marketing <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 30th, 2014 | Week 39 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Was there ever a time when you could sell $10.00 e-books online and get rich? Maybe sell 500 or 1,000 of the books a month, generating $5,000.00 to $10,000.00 in income?</p> <p> Sure, I know people promised to teach you how to get rich selling $10.00 e-books, but I wonder: Did anyone actually ever get wealthy doing it?</p> <p> The trouble with this plan, of course, is getting traffic to your site. When you set up a site that&#39;s intended to convert a visitor into a customer, you must work hard to attract visitors.</p> <p> Think of your website as a retail store. Rather than setting up a store in a strip mall, you are able to create a store online. It&#39;s far better than the retail store because it&#39;s open 24-hours a day and no one ever calls in sick. Yet, just like the retail store, you&#39;ve got to be creative to get people to visit and spend some time there.</p> <p> Something hidden, no matter how good it is, is worthless.</p> <p> Never allow yourself to disappear into the background murmur of your customers&#39; lives. Get noticed. Become a larger-than-life figure at all costs. Turn yourself into a magnet of attention by making bold statements, becoming controversial and being more mysterious than all the rest of the fainthearted masses.</p> <p> You can use 99 ways to generate traffic to your website, but if you do them timidly, you&#39;ll get mediocre results. However, if you are bold and welcome controversy, you&#39;ll get attention. With attention, everything you do will be more effective.</p> <p> What was one of the most successful information product launches ever? It was for the DVD/book <em>The Secret</em>. It caught fire because the online video was so mysterious and exciting that it attracted attention. It made huge promises to reveal locked away mysteries and breakthrough tactics. It was fascinating to people. The fact that all of the information in <em>The Secret</em> was already available on bookstore shelves in other peoples&#39; books didn&#39;t matter. Rhonda Byrne&#39;s team generated excitement for her product and stepped ahead of thousands of others who weren&#39;t as bold as she was.</p> <p> Did <em>The Secret</em> also generate controversy? It absolutely did. Mostly from other experts who criticized it for being too simplistic. Plus, it was a direct rip-off of Earl Nightingale&#39;s book <em>The Strangest Secret</em>. I should also mention that one of the experts featured within <em>The Secret</em>, James Arthur Ray, was convicted of negligent homicide when attendees of his &quot;Spiritual Warrior&quot; retreat died while participating in a sweat lodge exercise.</p> <p> While I&#39;m not endorsing the book, the practitioners or the content of <em>The Secret</em>, I would like you to consider Byrne&#39;s marketing strategy.</p> <p> How can you get the attention of your market? Can you make bold predictions? What controversies can you stir up? Are you critical of current industry leaders?</p> <p> Considering everything you can do to generate traffic to your site, becoming controversial will increase the effectiveness of everything else you do. Your ads will draw better, you&#39;ll get more opt-ins and you&#39;ll generate sales.</p> <p> The attention will generate critics, too. But you can&#39;t have success without critics. Critics come as part of the deal. You better get over your fear of criticism now because you&#39;ll never generate success by trying to avoid your critics.</p> <p> Remember what I said before: Something hidden, no matter how good it is, is worthless. Don&#39;t allow your products and services to remain hidden. Be bold, be controversial and become even more successful.</p> <p> Whether you are getting into business as a musician, in a retail store or with a website; demand attention by becoming a bold, controversial and larger-than-life personality.</p> <p> What do you think? Do you have any examples of controversial ways you have generated attention? Or do you disagree and have a better way? Visit the page <a class="inf-track-69546" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">First rule of marketing</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Your Definitive Guide to Generating Customers Through Facebook</h3> <p> Millions of people spend hours on Facebook each day; it&#39;s today&#39;s mass media, replacing television as the major national media outlet. However, where television is mostly for large advertisers, you don&#39;t need a large budget to run effective new customer campaigns on Facebook. Facebook gives you the power to identify your best prospective customers based on their demographic information and their interests. This allows you to laser focus your marketing message and limit your marketing budget so you are speaking to only your best prospects. This program shows you how to get the most out of Facebook with a reasonable advertising budget.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> How to determine if your business and product are right for Facebook advertising</li> <li> Separating the hype from the facts in social media</li> <li> What Facebook does better than any other advertising media</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-69548" href="http://www.info-marketing.org/resources/best-practices-calls/item/your-definitive-guide-to-generating-customers-through-facebook">Your Definitive Guide to Generating Customers Through Facebook</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-69552" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-69554" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-69556" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-69558" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-69560" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 30 Sep 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-first-rule-of-marketing August 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/august-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-56480"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAAugust2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUF1Z3VzdDIwMTRKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p> <strong>Robert:</strong> Welcome to your Jump Start Coaching Call. This is all about you, your questions and getting you answers and move down the road to build your information marketing business. I&#39;m Robert Skrob, President of the Information Marketing Association and author of <em>The Official Get Rich Guide to Information Marketing</em>. I am so glad that you&#39;ve joined us today. If you&#39;d like to get in the game with your question all you need to do is press 1 on your phone. One gets you into the queue to ask your question and our able operator Josh will take your name and city and I&#39;ll be happy to answer your questions in the order that they&#39;re received.</p> <p> Your next month&#39;s Best Practices in Information Marketing call is scheduled for September 9 and that&#39;s at 3:00 Eastern, noon Pacific. And it&#39;s all about using social media and building social media programs that are going to help you generate leads for your information marketing business. Our guest is Kim Walsh-Phillips who is a very renowned expert and does all of the GKIC social media work and somebody that is really going to be able to help you a lot in building your business and helping you grow and generate leads by using social media. So that&#39;s coming up on September 9th, but today is all about you and your questions. Just press 1 on your phone and that gets you into the queue to ask your question and I&#39;ll be happy to take them in the order that they&#39;re received. Sometimes these calls last an hour or an hour and-a-half or even more than that. Other times we wrap up within 20 minutes and folks don&#39;t necessarily have questions all the time.</p> <p> If you haven&#39;t registered yet for Info Summit I absolutely encourage you to take care of that. I&#39;m going to be there and happy to speak with you. Also, at the Info Summit on Saturday evening I&#39;m hosting the Information Marketing Association Info Marketing Connections Conference, and what we do is we match you up with other IMA members who are there for networking, master minding and doing deals. And so by taking everybody that&#39;s there and getting them at a table, very often it&#39;s a challenge. When you&#39;re at one of those big events and there is a thousand people, you know, getting around and meeting folks it can be awfully challenging much less having any kind of meaningful conversation, and I&#39;ve got a little proprietary method for matching up and also for leading the discussions at the tables. It&#39;s kind of like speed dating but much better and more effective for you as a business and would probably be more effective if it were actually applied for speed dating, but nonetheless it helps match you up with the right people for masterminding, networking and for doing deals.</p> <p> That is coming up at the GKIC Info Summit. The Info Summit is in November, November 5 through 8 and it&#39;s going to be in St. Louis, Missouri and I absolutely encourage you to be there November 8th, that evening is the evening when I&#39;m going to be hosting the Info Marketing Connections meeting. Not only is it kind of fun, but it also is very productive for you.</p> <p> Now we have got a bunch of folks on the call and I understand and recognize the interest in kind of calling in and listening and hearing what other people ask and learning from that way, but nobody&#39;s yet pressed the 1 in order to jump in the queue to ask a question. So all you need to do is press 1. That gets you into the queue and I&#39;ll be happy to answer your question. If we don&#39;t get to your question today, that&#39;s no problem. What we can do is our next Jump Start Coaching Call is on September 25 at 3:00 Eastern, noon Pacific and I&#39;ll be happy to take your questions then.</p> <p> One of the things that I find, one of the mistakes that I see a lot of information marketers make is that they try to think through all these details for their business and they become so overwhelmed with all the different things that they need to do that they just don&#39;t know where to start, or they are so overwhelmed they just don&#39;t take any action. And that&#39;s one of the things that we really work on here in our Jump Start Coaching Calls is really focusing to start on the most important kind of &quot;leverage point&quot; or place where we can have the greatest impact to help move your business forward, help you make money, and get this thing from your dream or goal or aspiration to something that&#39;s actually implemented and making you money. So that&#39;s what these calls are all about. Go ahead and press 1 on your phone to jump in and then we can certainly take questions in the order that they&#39;re received as we receive them.</p> <p> One of the things that I have been working, you know, it&#39;s kind of interesting, I&#39;m working with Michael Rozbruch and he launched his information marketing business back in June and he worked with Mars of LaunchMen in order to host what I call a mini-launch and Michael had worked with several affiliates who promoted and had folks that were in attendance and for four hours Michael interviewed those experts and also offered folks the opportunity to buy his product. At the end of the broadcast Michael sold 400 of his product, 400 copies, made $122,000 and so now it&#39;s been a couple of months. He offered a free two- month free trial membership in his coaching program and so it was kind of interesting working with Michael on all the little stick strategies in order to once folks join on a free trial basis how to kind of encourage them to stay in. And one of the things that I had developed a long time ago was having the bonus, having a bonus when folks retain their membership.</p> <p> You may remember as an IMA member if you were lucky enough to join using a free trial membership somewhere along the way that when you join on a free trial there is the opportunity, you receive an email a couple of weeks after you&#39;ve joined that says, &quot;Congratulations on your free trial, and after you become a full paid member you will begin receiving Bill Glazer&#39;s A-Z Blueprint course and so here&#39;s this bonus and if you would like to opt out of the free trial you can do so by clicking here,&quot; and there&#39;s a link. Folks get that email at 15 days after they join, 30 days after they join, and 45 days after they join. And then after 60 days when their first charge goes through they begin receiving Bill Glazer&#39;s A-Z Blueprint.</p> <p> Two things happened that were very fascinating when I started the bonus because before we never did a bonus with a free trial, instead you just started paying for what you were getting for free and that doesn&#39;t seem like a very good deal. You like the free and then all of a sudden I got to start paying for this. And so you see a lot of dropout. But what I did with the bonus was two things; I can&#39;t say I totally eliminated the calls where people are saying, &quot;Hey wait a minute I didn&#39;t know I was in a free trial,&quot; but I&#39;ve almost eliminated them. We&#39;re now down to one a quarter, one every six months where somebody says, &quot;I had no idea when I bought that book I was going to get a free trial,&quot; because they received emails three times not just telling them that they were in a free trial but trying to sell them out of the free trial and so that has this kind of psychological importance that, you know, &quot;Geez, this guy was trying to sell me out of it,&quot; they know they were in it. They know they were in a free trial, they know I know they were in a free trial and so they just don&#39;t come up with the, &quot;Hey I never had any idea I was in a free trial,&quot; thing. So to completely eliminate that is a monumental win.</p> <p> Also, we actually get ten percent of all of the folks that were in a free trial to opt out of their free trial and begin paying early with that bonus so that it really kind of speeds up cash flow and helps us get them moving. So it&#39;s been a double win for both of those ways and that was kind of the strategy with Michael. Over the last couple of months he&#39;s been receiving a number of questions from folks that say, &quot;Hey, can you give me some sample radio ads?&quot; And so what we did is, you know, he was going to kind of create something special to be able to deliver maybe as a bonus and I said, &quot;Well, instead of delivering it as a bonus to everybody use that as your stick bonus so for everybody who becomes &quot;a full member&quot; by paying to receive coaching then you can send them a copy of that product as a bonus. So that&#39;s that little strategy tip, so I hope that is helpful to you.<br /> <br /> If you would like to ask your specific question and get input on your business on how you can move it forward just press 1 on your phone. In the meantime we&#39;ll go to Steve in North Carolina. Welcome Steve.</p> <p> <strong>Steve:</strong> Hi Robert, thank you for taking my call.</p> <p> <strong>Robert:</strong> Absolutely.</p> <p> <strong>Steve:</strong> I&#39;m in an area with poor reception so I&#39;ll ask my question and then I&#39;ll let you go at it. I&#39;m a new information marketer. I&#39;m taking your intensive course right now which I started and it&#39;s really great.</p> <p> <strong>Robert:</strong> Oh good.</p> <p> <strong>Steve:</strong> It&#39;s really helping me out a lot. My question has to do with market research. That seems to be the one area where I&#39;m really struggling to find the kind of information that I need to answer the question to determine like my total market size and that sort of thing.</p> <p> <strong>Robert:</strong> Okay. What&#39;s your market?</p> <p> <strong>Steve:</strong> Well, it&#39;s in the employment industry.</p> <p> <strong>Robert:</strong> Okay. If you want we can talk, I mean if you want to keep it confidential I completely understand but if you would like to talk about it I&#39;d be happy to kind of talk through it and we can figure out some resources now.</p> <p> <strong>Steve:</strong> Well, I don&#39;t know. Maybe this is the wrong forum for it because I would kind of like to keep it, you know, confidential at this point.</p> <p> <strong>Robert:</strong> Okay.</p> <p> <strong>Steve:</strong> So I was just curious, you know, as far as a specific I don&#39;t have access to a local university to tap into the real expensive research tools out there.</p> <p> <strong>Robert:</strong> One of the things that I would look for are industry associations. So in the employment world you&#39;ve got HR directors, you&#39;ve got employee leasing companies or PEOs, you&#39;ve got staffing firms, all of which have associations that represent them and many of the will just kind of publish those types of numbers just right there on their website sometimes. And if nothing else you may want to kind of reach out, identify if there is some sort of trade group, and then even give the director of the association a call and tell them, say, &quot;Hey, you know, these are the types of problems that I solve and these are the types of people that I solve them for, you know, do you think that folks within your association would be interested in those types of solutions?&quot; And kind of start the conversation there.</p> <p> <strong>Steve:</strong> Yeah.</p> <p> <strong>Robert:</strong> And then you&#39;re able to ask them some, well, &quot;How many folks do you see are in this industry? What are kind of the key problems that folks within this industry tell you they have? What do people spend all their time doing? What is it that is kind of the greatest challenge?&quot; And kind of interview them a little bit and get a little information that way. That can be a shortcut if, you know, it&#39;s one of the many types of groups that have an association that represents them.</p> <p> <strong>Steve:</strong> Okay.</p> <p> <strong>Robert:</strong> And then also going to an event where these folks are can also be useful. As difficult as it might be Steve, you know, maybe hanging out at a bar during the event, often you&#39;ll be able to run into, if it&#39;s a small event then it&#39;s not really a lot of people there but if it&#39;s a large event very often there&#39;ll be a lot of folks that are at before and after and hanging out and kind of catching people in those times can be a great way to ask questions, try to find out what their top frustrations are and so that you can position the solution that you deliver as the answer to that problem.</p> <p> <strong>Steve:</strong> Great. That&#39;s terrific advice. I appreciate it.</p> <p> <strong>Robert:</strong> And of course Steve, with that program, the Info Marketing Pyramid Quick Start, you certainly feel free to send me your homework and I&#39;ll be happy to give you any other input that I have off line.</p> <p> <strong>Steve:</strong> Wonderful. I really enjoy it and I think it&#39;s a great value, so I would highly recommend it to anybody else that might be thinking about it. So I appreciate your time and your great information Robert.</p> <p> <strong>Robert:</strong> All right. Great speaking with you.</p> <p> <strong>Steve:</strong> You too. Talk to you later.</p> <p> <strong>Robert:</strong> All right. And if you have a question you&#39;d like to jump in, just press 1 on your phone. We&#39;ve gone about 19 minutes and so if we don&#39;t have any questions in the next couple we&#39;ll probably just wrap up for today and circle back with you next month. But certainly want to encourage you to attend the Info Summit and check out the program and training that is available there. I haven&#39;t given you a link yet, but you can get information about the Info Summit at dankennedy.com. That&#39;s dankennedy.com. There is complete information about the Info Summit and all the details you need to register and I&#39;m certainly going to be there and look forward to meeting you and certainly answering any questions that I can while we&#39;re at the Info Summit together. So hearing no questions. I&#39;ll hang out for just another moment and we&#39;ll see if anything comes through. Folks who were like, &quot;Oh wait a minute. One last thing.&quot; So let me know and we&#39;ll kind of see if there are any last questions and with hearing them we&#39;ll kind of wrap up and let you get back to your day.</p> <p> One of the projects that I&#39;m doing is a couple of months ago on our Best Practices call you heard about the two-hour online training program that you do live and so I am launching a live two-hour training. You can get some of those details about that at associationsecrets.com and check out and see what I&#39;m doing. But that&#39;s one of the new ways that I&#39;m going to market and use that technique. Ted Miller, III was my guest a few months ago on a Best Practices call and I thought it was a pretty interesting strategy and so I thought I would try it out and see how it works for me and see what we can do with it. So associaitonsecrets.com is the website that I&#39;m using for that and that should be a good program.</p> <p> So hey, our operator Josh, any final questions?</p> <p> <strong>Josh:</strong> We just had one pop in the queue. One second while we get their name.</p> <p> <strong>Robert:</strong> Okay.</p> <p> <strong>Josh:</strong> Our question is going to come from Victor. Your line is open.</p> <p> <strong>Robert: </strong>Hey Victor, welcome.</p> <p> <strong>Victor:</strong> Hey Rob. My question has to do with these calls.</p> <p> <strong>Robert:</strong> Yeah.</p> <p> <strong>Victor:</strong> I just wanted to know if there is a database or an archival we can go back and listen to some of these calls or maybe like some sort of a greatest hits of the best questions, best answers, something like that that we could listen to as somebody that&#39;s new to this industry.</p> <p> <strong>Robert:</strong> That&#39;d be great. At your infomarketing.org website under resources the first thing is the info marketing library that sorts all kinds of articles, all kinds of content by topic, so if you want something on order forms, or you want something on coaching programs, or product creation or seminars you can find those types of topics and everything is sorted by topic. Then directly underneath it is the Jump Start Call archive and that&#39;s a terrific little resource for all of these past calls. And then the next thing underneath it is the Best Practices Calls. The Best Practices Calls we try to keep those very advanced and those are really for an information marketer who has a thriving business making revenues of $750,000 up to 7 or $8 million and content and input and new ideas and new strategies for them. The Jump Start Coaching Calls are primarily for folks who are trying to get started up to a half a million dollars or more, and the types of questions, systems, vendors, things like that that they need. So those three things, the info marketing library, the Jump Start Call archive and the Best Practices Call archive are some greatest hits right there for sure.</p> <p> <strong>Victor:</strong> Okay. Well, I&#39;ll look into those. Thank you.</p> <p> <strong>Robert:</strong> All right. Well, thank you Victor. All right. Well that does it for today. Thank you so much for dialing in and look forward to speaking with you next month on your Jump Start Coaching Call.</p> </div> Sat, 27 Sep 2014 13:43:39 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/august-2014-jump-start-coaching-call Dan Kennedy's September 2014 No B.S. Info-MARKETING Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLVNlcHRlbWJlci0yMDE0LU5vLUJTLUluZm8tTUFSS0VUSU5HLUxldHRlci1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-September-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf">Dan-Kennedys-September-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&rsquo;s most recent September No B.S. Info-MARKETING Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The end of America&rsquo;s franchising boom?</li> <li> Forget about &ldquo;training&rdquo; and &ldquo;seminars,&rdquo; and think &ldquo;EVENTS.&rdquo;</li> <li> New online research resources</li> <li> How to get yourself promoted</li> <li> Info-marketers in the air</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through November 30, 2014.</p> </div> Sat, 27 Sep 2014 13:35:39 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter Smart Social Media Strategies that Generate Leads and New Customers http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56464"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201409.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201409.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1409-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> It&rsquo;s easy to waste a lot of time on social media, earning that &ldquo;Top Contributor&rdquo; designation for a LinkedIn group doesn&rsquo;t necessarily bring a flood of new customers with it. This program is about smart social media strategies to generate a consistent flow of leads and new customers to your business. The mistakes to avoid and how you can use social media to get customers even if you don&rsquo;t have a lot of time or money to invest.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers">Read More &#187;</a></p> </div> Sat, 27 Sep 2014 13:30:28 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers Weekly Ezine: From Frustration to Wealth http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-from-frustration-to-wealth <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 23rd, 2014 | Week 38 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I have a coaching client who is working as hard as anyone I know. Yet, he isn&#39;t getting the results his hard work deserves. And, when I suggest changes he&#39;s SO busy keeping up with his current commitments it&#39;s a challenge to implement anything new.</p> <p> In many third world countries children have to walk an hour in the pre-dawn darkness to the village square to fill her family&#39;s pot with water. Then, she has to walk an hour back home lugging that pot of water. All that, so their family could start the day with a pot of water. These people are trapped because they must devote so much time to staying alive that breaking free from poverty is inconceivable to them.</p> <p> You and I get to start the day with water, just by turning on the tap. We have a two-hour advantage. A tool that allows you to accomplish something in seconds that takes others a couple of hours of backbreaking effort gives you time to focus on more valuable opportunities.</p> <p> It&#39;s the same way in this business. One of the key tools my coaching client was missing was story telling. He was trying to teach his customers without illustrating stories. What&#39;s harder, he was trying to sell without stories.</p> <p> The symptoms of this problem were everywhere in his business. While his presentations were good in person, when he tried to translate them in an online automated sales process, his results were disappointing, generating almost no response.</p> <p> Stories, especially of successful case examples are one of your best tools to make your work easier, both with selling as well as training. They make your words come alive and attract customers. While the crowds flock to buy courses on landing pages, traffic generation strategies or product launches, effective storytelling is the key factor in the success of any of those tactics. This is an area I often work on with my monthly coaching clients.</p> <p> If this is an area you&#39;d like to study more, here&#39;s a great resource I created, <a class="inf-track-69532" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-get-attention-build-trust-and-generate-better-customers-simplified">How to Get Attention, Build Trust and Generate Better Customers, Simplified</a>. It includes several years of study, practice and modeling in this topic. Yours, as an IMA member. It&#39;ll have a big impact on your life and work.</p> <p> Also, let me know if you are interested in contributing money to build wells in impoverished communities. A well changes the entire livelihood of a village of 5,000 people.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Essential Steps to Revitalize an Info-Marketing Business</h3> <p> Early to Rise is rising again. Once one of the largest online info-marketing businesses on the planet, changes in the team slowed its rate of growth. A new team took over Early to Rise. This team has revitalized the business, grown the list and increased sales. During this Best Practices in Information Marketing call, we&#39;ll dissect the steps Early to Rise took to revitalize its business, what worked and what didn&#39;t work. You are sure to learn a lot you can use as you build and revitalize your info-marketing business.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> First steps to revitalize an email list into active buying customers</li> <li> The marketing systems necessary to generate sales and maximize the value of your customers</li> <li> A unique &quot;name your own price&quot; sales funnel you can test for your own business</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-69534" href="http://www.info-marketing.org/resources/best-practices-calls/item/essential-steps-to-revitalize-an-info-marketing-business">Essential Steps to Revitalize an Info-Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> <br /> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-69538" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-69540" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-69542" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 23 Sep 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-from-frustration-to-wealth Weekly Ezine: Angry at Success http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-angry-at-success <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 16, 2014 | Week 37 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I&#39;d finally accomplished everything I had been working toward for years, but now that I had it, I hated it.</p> <p> I was a consultant, and I had successfully tripled my prices. I exceeded my competitors&#39; rates by double. But I had a problem. I realized there was no way I could grow my income further without working even more hours or hiring additional employees. Neither option was attractive to me.</p> <p> The solution was to create an info-marketing business. It was the only way I could replace my trading-hours-for-dollars working life for one where I could work once and get paid several times. Otherwise I&#39;d never again expand my income, and I&#39;d always be just a few months lost income away from bankruptcy.</p> <p> But I was comfortable. To get where I was, I&#39;d had to work 70+ hours a week for years. Now I finally had some flexibility. I had built efficient business systems and was able to complete the work I needed to do within 35 hours a week. I was able to take time off for golf lessons and flying model airplanes a couple of afternoons a week. To achieve a new goal of creating an info-marketing business, I would have to go back to working hard. I didn&#39;t want to work hard. I had quickly grown accustomed to my more relaxed lifestyle.</p> <p> Then my wife and I went shopping for a new home. We looked at big houses with nice pools and a home office for me so I could work uninterrupted and undisturbed at home.</p> <p> We found one; it was a gorgeous brick--and it had a pool. I settled into that house in my mind, imagining what it would be like to work in the separate home office. I pictured working beside the pool when the weather was nice.</p> <p> I cut out photos of that nice brick house with a pool and put them on my dresser. I looked at that house every morning when I got dressed and every evening as I got ready for bed. It got me motivated. I imagined what it would be like to work in a nice, quiet home office, to sit by the pool and work on my laptop and even to take business calls out by the pool.</p> <p> Over the next year, I got moving. I didn&#39;t have a home office, but I did have a large shed. I set up a foldout desk among the lawn mower, weed eater and gas cans. That&#39;s where I wrote my first three e-books. When the smell got bad from all the gas powered equipment, I opened the door to get some air. But I was driven to create businesses that had never existed before, businesses that helped people solve problems in their lives.</p> <p> It took me three years of work in that shed, but in 2007 we were ready to go house shopping for real. We purchased a home that was a bit smaller than we thought we wanted, but it was really nice. And it had a great backyard for a pool.</p> <p> My wife planned it all out: kidney-shaped pool, two-story screened enclosure and a natural rock waterfall to hide the hot tub, a hot tub with 60 jets to relax our tired muscles. Within 12 months of moving into the house, the pool and the screened enclosure were finished. Gorgeous!</p> <p> It was (and is) a wonderful hideaway. Even during the middle of the week, I could sit back there and work on my laptop. I even took calls back there from time to time. It was a long way from working in that shed. And I even had an office for myself. A place with a great desk, plenty of storage and a big leather chair where I could sit in the mornings and write.</p> <p> But I hated it. I hated it all. I enjoyed working there. It was nice. But I hated it.</p> <p> This is difficult for me to explain. It&#39;s something I&#39;ve told no one about before. In fact, it is something I&#39;ve just started to understand myself.</p> <p> The world tells us that selfishness is bad. That people who do things for themselves are bad people. The man who builds a business is as bad as the convenience store thief--because both are motivated by selfish objectives.</p> <p> I have a giving account, a separate checking account where I deposit a percentage of my monthly income that&#39;s just for charitable donations. I believe in giving back. Yet I felt bad about what I had built for myself. Sometimes I&#39;d look at the waterfall and be disgusted with myself. I would hate it simply because it was mine. And I&#39;d hate myself for earning the money to build it.</p> <p> I had spent weeks, months and years writing books, crafting sales letters and traveling to events to earn the money for our house and pool. I had invested money in all sorts of products to learn new skills. I had marketed new businesses, only some of which succeeded, and I had worked hard to make all of it happen. I had helped a lot of people solve problems in their lives. But I didn&#39;t think about any of that. I didn&#39;t feel as though I deserved the pool, because I had wanted it so badly.</p> <p> I&#39;ve learned that selfishness can be a positive motivation. The meaning of the word has been perverted by those who preach that we should be working only for our fellow man. That a man shouldn&#39;t act for himself, but instead should live and work for others. That a goal a man pursues for others is good and any goal a man pursues for himself is bad. Or they tell you to follow God&#39;s will. Would Jesus build a pool and a home office like that for himself?</p> <p> It has taken me several years to work through my thinking on this. To understand that you and I were put here to succeed and grow. We are meant to pursue our goals and thrive. We can only grow on a long-term basis by providing value to other people, value they freely exchange money to receive. On that basis we are able to accomplish our goals. And when we reach our goals, we can be proud of what we have achieved because it represents a lot of value delivered to others, even if it is in the pursuit of our own selfish goals.</p> <p> For Steve Jobs, the value he gave was computers and phones. Sam Walton created a distribution system to allow him to offer lower priced products to people around the world. For me, its opening people&#39;s eyes to the possibilities they have in their businesses and lives, giving them the tools to achieve their goals and providing them with encouragement to make it happen.</p> <p> Today I&#39;m proud of my achievements. I&#39;m pleased with what my work has built. And I&#39;ve got a lot more planned.</p> <p> What do you think? Is it sacrilege for me to strive for my own selfish goals? Or is it about time I figured all this out? Let me know your thoughts at <a class="inf-track-69512" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">Angry at success</a>. Scroll down and leave your comments at the bottom of the page. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How a Former Taxi Driver Became the GKIC Information Marketer of the Year</h3> <p> What if you had to start an info-marketing business with nothing? No customers, no product and not even an idea. One info-marketer beat adversity to create a system to promote a book he was inspired to write. He turned his marketing system into a successful information marketing business getting booked to speak and offer his products and coaching program. This program will reveal the steps he used to build an info-marketing business so successful, so quickly that GKIC recognized him as the 2013 Information Marketer of the Year.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> An amazing story of frustration turned into terrific success</li> <li> Essential elements of building an info-marketing business</li> <li> How to scale an info-marketing business into a substantial income while helping a lot of people.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-69514" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-a-former-taxi-driver-became-the-gkic-information-marketer-of-the-year">Driver Became the GKIC Information Marketer of the Year</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-69518" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-69520" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-69522" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-69524" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-69526" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-69528" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 16 Sep 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-angry-at-success Weekly EZine: When Enough is Enough http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-when-enough-is-enough <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 9th, 2014 | Week 36 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>During my last three consultations with clients, the same issue came up, so I thought I&#39;d share it with you here.</p> <p> Many of our goals are nebulous and difficult to think about because they appear far away and out of reach. To someone who has never earned more than $100,000.00 a year, &quot;Build a million-dollar business&quot; will seem like a monumental task. And so it&#39;s difficult to envision a goal like that.</p> <p> I have difficult-to-envision goals, too. In my case, I have &quot;helping people&quot; goals. For my clients within each category, I establish certain number goals. I list the number of clients I have and compare it to the number of people I&#39;m able to help.</p> <p> But that&#39;s not what keeps me motivated. That&#39;s not how I really &quot;keep score.&quot;</p> <p> Instead, everything I do is 100 percent focused on my &quot;enough is enough&quot; number. It&#39;s the dollar amount that completely sets me free from financial stress and worries. That number is different for everyone. But for every info-marketer, &quot;enough is enough&quot; is the value of income-producing assets that produces plenty of money to live in the style to which the marketer has become accustomed.</p> <p> While I learned this concept from Dan Kennedy, and I encourage you to read Dan&#39;s book <em>No B.S. Wealth Attraction in the New Economy</em>, I&#39;ve put my own spin on it for my personal use.</p> <p> Once you establish your enough is enough number, you record it and keep it in front of you. Then, every day, every week or, least desirable, every month, you examine the bank deposits from all your businesses. And you take out a certain percentage for yourself.</p> <p> When I first started doing this in 2004, my business was barely making a profit. My percentage had to be low. But I was quickly able to grow it.</p> <p> After I take out my percentage, I divide the money into three pots: giving, spending and wealth.</p> <p> My giving account is for charitable donations, and I make sure I&#39;m reinvesting money into the community. I contribute with the expectation that I&#39;m going to receive back what I invest, plus profit. I invest in charitable giving in the same way a farmer invests by planting seed corn in a field. That farmer anticipates a harvest that far exceeds what he planted. Same with giving. For you this could be your church or any combination of charities and direct giving.</p> <p> Next is spending. This is &quot;mad money.&quot; Cash I don&#39;t mind spending on toys, nights out or anything I don&#39;t need but really want. This way I feel directly rewarded for the efforts it took to make those deposits into the bank.</p> <p> And finally, wealth. These are contributions toward my &quot;enough is enough&quot; number. Each time I make a deposit, I record it, compare it to my total enough is enough number and my monthly goal for enough is enough contributions. This focus on the bottom line helps me keep my goals in perspective.</p> <p> The percentage you take out of your deposits and the way you distribute those funds among the three pots is a personal choice. I have a client who emphasizes his giving account by weighting it more and another who weights his contributions toward wealth. I&#39;m not sure that weighting your spending money would be wise for your long-term future, but I&#39;m not going to dictate percentage distributions to you.</p> <p> It is the daily, weekly and monthly emphasis on the goals that matters. I have many info-marketing friends who generate more revenue than I do. But I&#39;m making a lot more progress toward my enough is enough number than they are. Also keep in mind that your enough is enough isn&#39;t just about revenue. It&#39;s also about keeping your expenses low. I often find that a smaller size business is less complicated and allows me to be more effective and efficient.</p> <p> Most important, this system marches you closer to the financial goal that really matters: financial freedom.</p> <p> How do you keep score for yourself? Do you have another take on this tactic? Let me know your thoughts at <a class="inf-track-69492" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">When enough is enough</a>. Scroll down and leave your comments at the bottom of the page. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Million-Dollar Weekends: Build Your Coaching Programs With Seminars</h3> <p> While internet marketing and product launches have been the popular darlings of the information marketing world, there are info-marketers quietly building multimillion-dollar coaching businesses using seminars. Our guests for this month&#39;s Best Practices in Information Marketing program are Fabienne Fredrickson and Bari Baumgardner. Fabienne built a successful business from her first seminar just a few years ago. Bari is an event planner who has helped dozens of info-marketers build their coaching programs through events. This call will reveal how Fabienne started with her first event and grew her coaching program into multiple groups with each participant paying more than $15,000.00.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-69494" href="http://www.info-marketing.org/resources/best-practices-calls/item/Million-Dollar-Weekends-Build-Your-Coaching-Programs-with-Seminars">Million-Dollar Weekends</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-69498" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-69500" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-69502" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-69504" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-69506" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 09 Sep 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-when-enough-is-enough