Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Thu, 29 Jun 2017 00:08:51 GMT The Current Model for Fast Growing, Low Churn Membership Sites - June 2017 http://www.info-marketing.org/community/news-and-updates/item/the-current-model-for-fast-growing-low-churn-membership-sites-june-2017 <div class="html clearfix clear"> <h2> <strong>The Current Model for Fast Growing, Low Churn Membership Sites </strong></h2> <p> Membership sites have garnered a lot of interest since they burst upon the info-marketing scene more than 10-years ago. And, one person more than anyone else, has been on the forefront of this revolution, Ryan Lee. Ryan has launched a new member site growing it with what he calls, &ldquo;The Netflix Model.&rdquo; This month&rsquo;s Best Practices in Information Marketing call reveals the latest model for a fast growing, successful membership site that generates a lot of engagement among members and recurring revenue for you. Send any questions or comments to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> June 13, 2017<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> July 11<br /> August 8</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 am, Pacific<br /> 8:00 pm, GMT<br /> 5:00am, 14/06/17, Sydney</p> </td> <td valign="top" width="25"> <p align="center"> At 3:00 p.m., Eastern,<br /> dial 512-225-3010,<br /> enter pass code 935975#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Mon, 05 Jun 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/the-current-model-for-fast-growing-low-churn-membership-sites-june-2017 Open Coaching Call for IMA Members - June 17 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-june-17 <div class="html clearfix clear"> <h2> <strong>Open Coaching Call for IMA Members</strong></h2> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> June 20, 2017<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> July 18<br /> August 22</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 am, Pacific<br /> 8:00 pm, GMT<br /> 5:00 am, 21/06/17, Sydney</p> </td> <td valign="top" width="25"> <p align="center"> At 3:00 p.m., Eastern,<br /> dial 512-225-3010,<br /> enter pass code 935975#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Mon, 05 Jun 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-june-17 Dan Kennedy's May No B.S. Info-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-may-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvSUwxNzA1LU1heV9JbmZvbGV0dGVyLnBkZg%3D%3D" title="IL1705-May_Infoletter.pdf">IL1705-May_Infoletter.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <style type="text/css"> <!--{cke_protected}{C}%3C!%2D%2D%0Ap.MsoNormal%20%7B%0Amargin%3A0in%3B%0Amargin-bottom%3A.0001pt%3B%0Afont-size%3A12.0pt%3B%0Afont-family%3A%22Times%20New%20Roman%22%2C%22serif%22%3B%0A%7D%0A%2D%2D%3E--></style> <p class="MsoNormal" style="margin-right:-5.9pt;"> <span style="font-size:15.0pt; ">Dan Kennedy&#39;s May No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</span><span style="font-size: 15pt;">&nbsp;</span></p> <p class="MsoNormal" style="margin-right:-5.9pt;"> <span style="font-size:15.0pt; ">Here is a quick summary of the topics included:</span></p> <ul> <li> <span style="font-size:15.0pt; ">The case of the schizophrenic customer</span></li> <li> <span style="font-size:15.0pt; ">Model T, wringer washer and TV?</span></li> <li> <span style="font-size:15.0pt; ">Where did the Lego-superhero movies come from?</span></li> <li> <span style="font-size:15.0pt; ">Why most book publishers are hiring &ldquo;sensitivity readers&rdquo; and the opportunity this creates for you.</span></li> <li> <span style="font-size:15.0pt; ">Fake ad activity</span></li> </ul> <p class="MsoNormal" style="margin-right:-5.9pt;"> <span style="font-size:15.0pt; ">&nbsp;</span></p> <p class="MsoNormal"> <span style="font-size:15.0pt; ">As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through July 31, 2017.</span></p> </div> Mon, 05 Jun 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-may-no-bs-infomarketing-letter How to Build a Strong Business in the Fast Growing Subscription Economy http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-build-a-strong-business-in-the-fast-growing-subscription-economy <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-66349"> <div class="configuration {file:'https://s3-us-west-2.amazonaws.com/ima-content/June+2017/BestPracticesCall1705.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have Flash and JavaScript enabled in your browser.</p> </div> </div> <div class="file"> <a href="https://s3-us-west-2.amazonaws.com/ima-content/June+2017/BestPracticesCall1705.mp3" title="Download Audio"> Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1705-TranscriptBooklet.pdf" title="Download Transcript"> Download Transcript</a> </div> </div> <div class="html clearfix clear"> <style type="text/css"> <!--{cke_protected}{C}%3C!%2D%2D%0Ap.MsoNormal%20%7B%0Amargin%3A0in%3B%0Amargin-bottom%3A.0001pt%3B%0Afont-size%3A12.0pt%3B%0Afont-family%3A%22Times%20New%20Roman%22%2C%22serif%22%3B%0A%7D%0Ap.MsoTitle%20%7B%0Amargin%3A0in%3B%0Amargin-bottom%3A.0001pt%3B%0Atext-align%3Acenter%3B%0Afont-size%3A12.0pt%3B%0Afont-family%3A%22Times%20New%20Roman%22%2C%22serif%22%3B%0Afont-weight%3Abold%3B%0A%7D%0A%2D%2D%3E--></style> <p> How would you like to know the secrets of the fastest growing subscription companies? Subscriptions are exploding for everything from information, software to monthly boxes. This growth has attracted new resources for analytics, software and marketing to learn what works and how to grow the largest subscription companies today. These tools can give you more visibly, control and monthly recurring revenue for your subscription program. This month your Best Practices in Information Marketing interview reveals what the largest players in the subscription economy do to attract new customers, understand their subscribers to reduce churn, and grow their monthly recurring revenue.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-build-a-strong-business-in-the-fast-growing-subscription-economy">Read More &#187;</a></p> </div> Mon, 05 Jun 2017 05:00:00 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-build-a-strong-business-in-the-fast-growing-subscription-economy How You Can Predict Future Trends and Customer Demands Like Donald Trump Did - May http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-you-can-predict-future-trends-and-customer-demands-like-donald-trump-did-may <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-66172"> <div class="configuration {file:'https://s3-us-west-2.amazonaws.com/ima-content/May/BestPracticesCall1704.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have Flash and JavaScript enabled in your browser.</p> </div> </div> <div class="file"> <a href="https://s3-us-west-2.amazonaws.com/ima-content/May/BestPracticesCall1704.mp3" title="Download Audio"> Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1704-TranscriptBooklet.pdf" title="Download Transcript"> Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> What if there was a way for you to know the messages your target customers wanted to hear to motivate them into action and exactly what they wanted to buy the most? In fact, there is a powerful tool that has predicted changing consumer demands for decades. It&rsquo; predicted the massive shift that created social media. It predicted the social change that Donald Trump tapped to become president. And it perfectly illustrates why our nation&rsquo;s more liberal citizens are far more energized and organized today than the Occupy Wall Street movement of 2011 (and, this is way bigger than having Trump as a villain or common enemy to rally against.) This month&rsquo;s Best Practices in Information Marketing is about the dynamic social changes occurring, the changes coming soon and what they mean for what your customers are going to buy in the next few months and years.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-you-can-predict-future-trends-and-customer-demands-like-donald-trump-did-may">Read More &#187;</a></p> </div> Fri, 05 May 2017 05:00:00 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-you-can-predict-future-trends-and-customer-demands-like-donald-trump-did-may Dan Kennedy's April No B.S. Info-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-april-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvU1I3Ni1SZXBvcnQgQ2xhc3NpYyBEaXJlY3QgTWFpbC5wZGY%3D" title="SR76-Report Classic Direct Mail.pdf">SR76-Report Classic Direct Mail.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s April No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> How the biggest direct-to-consumer how-to info-publishers still make most of their money.</li> <li> The most stable staple of info-marketing</li> <li> Th emost instructive lessons from the correspondence school industry and what they can mean to you as an information marketer.</li> <li> The five most powerful secrets of the information marketing field few info-marketers ever pursue.</li> <li> Simple marketing samples that have earned more revenue a year than most of the &ldquo;name&rdquo; internet marketing hotshots have made their entire lives.</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through June 30, 2017.</p> </div> Fri, 05 May 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-april-no-bs-infomarketing-letter How You Can Predict Future Trends and Customer Demands Like Donald Trump Did http://www.info-marketing.org/community/news-and-updates/item/how-you-can-predict-future-trends-and-customer-demands-like-donald-trump-did <div class="html clearfix clear"> <p> <span style="font-size: 16px;"><strong>How You Can Predict Future Trends and Customer Demands Like Donald Trump Did</strong></span></p> <p> What if there was a way for you to know the messages your target customers wanted to hear to motivate them into action and exactly what they wanted to buy the most? In fact, there is a powerful tool that has predicted changing consumer demands for decades. It&rsquo; predicted the massive shift that created social media. It predicted the social change that Donald Trump tapped to become president. And it perfectly illustrates why our nation&rsquo;s more liberal citizens are far more energized and organized today than the Occupy Wall Street movement of 2011 (and, this is way bigger than having Trump as a villain or common enemy to rally against.) This month&rsquo;s Best Practices in Information Marketing is about the dynamic social changes occurring, the changes coming soon and what they mean for what your customers are going to buy in the next few months and years. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.&nbsp;</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> April 11, 2017<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> May 9<br /> June 13</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 am, Pacific<br /> 8:00 pm, UK London<br /> 5:00 am, 12/04/17, Sydney</p> </td> <td valign="top" width="25"> <p align="center"> At 3:00 p.m., Eastern,<br /> dial 512-225-3010,<br /> enter pass code 935975#<br /> (Music plays until the call begins.)</p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 04 Apr 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/how-you-can-predict-future-trends-and-customer-demands-like-donald-trump-did Open Coaching Call for IMA Members - April 2017 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-april-2017 <div class="html clearfix clear"> <h2> Open Coaching Call for IMA Members</h2> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> April 18, 2017<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> May 30<br /> June 20</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 8:00 pm, UK London<br /> 5:00 am, 19/14/17, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-225-3010,<br /> Enter pass code 935975#<br /> (Music plays until the call begins.)</p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 04 Apr 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-april-2017 Rituals to Improve Your Happiness and for Your Members to Improve Retention http://www.info-marketing.org/resources/info-marketing-library/archive/item/rituals-to-improve-your-happiness-and-for-your-members-to-improve-retention <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-65931"> <div class="configuration {file:'https://s3-us-west-2.amazonaws.com/ima-content/April+2017/BestPracticesCall1703.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have Flash and JavaScript enabled in your browser.</p> </div> </div> <div class="file"> <a href="https://s3-us-west-2.amazonaws.com/ima-content/April+2017/BestPracticesCall1703.mp3" title="Download Audio"> Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1703-TranscriptBooklet.pdf" title="Download Transcript"> Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> Simple daily rituals can have a tremendous impact on your productivity, happiness and results. How you start your day is how you live your life. More importantly, leading your members to perform daily rituals can help their lives and improve their retention. They begin thinking about you throughout their day rather than just when you send them an email or social media post. This month&rsquo;s Best Practices in Information Marketing program is all about rituals, what to do and how to incorporate daily rituals into what you deliver your members.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/rituals-to-improve-your-happiness-and-for-your-members-to-improve-retention">Read More &#187;</a></p> </div> Tue, 04 Apr 2017 05:00:00 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/rituals-to-improve-your-happiness-and-for-your-members-to-improve-retention Rituals to Improve Your Happiness and for Your Members to Improve Retention - March 2017 http://www.info-marketing.org/community/news-and-updates/item/rituals-to-improve-your-happiness-and-for-your-members-to-improve-retention-march-2017 <div class="html clearfix clear"> <div> <span style="font-size: 16px;"><strong>Rituals to Improve Your Happiness and for Your Members to Improve Retention</strong></span></div> <div> &nbsp;</div> <div> Simple daily rituals can have a tremendous impact on your productivity, happiness and results. How you start your day is how you live your life. More importantly, leading your members to perform daily rituals can help their lives and improve their retention. They begin thinking about you throughout their day rather than just when you send them an email or social media post. This month&rsquo;s Best Practices in Information Marketing program is all about rituals, what to do and how to incorporate daily rituals into what you deliver your members. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.<br /> &nbsp;</div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> March 14, 2017<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> April 11<br /> May 9</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 am, Pacific<br /> 7:00 pm, UK London<br /> 6:00 am, 15/03/17, Sydney</p> </td> <td valign="top" width="25"> <p align="center"> At 3:00 p.m., Eastern,<br /> dial 512-225-3010,<br /> enter pass code 935975#<br /> (Music plays until the call begins.)</p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Thu, 02 Mar 2017 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/rituals-to-improve-your-happiness-and-for-your-members-to-improve-retention-march-2017