Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Sun, 05 Jul 2015 07:44:18 GMT IMA Ezine Week 26 of 2015 | Poor information leads to bad decisions http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-26-of-2015-poor-information-leads-to-bad-decisions <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 30th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 26 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary.</p> <p> Each week during the school year I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers like me to teach the courses to their students.</p> <p> The entrepreneurship course is an hour a week for seven with topics including market analysis, differentiation, product development, marketing, ethics and business planning. Ethics is always my favorite because of the fun discussions it elicits.</p> <p> One of the activities this week involved role play. I approached each student and said, &quot;I&#39;m your co-worker. I have discovered how to hack the time clock to add 45 minutes to everyone&#39;s pay without getting caught. Now what do you do?&quot;</p> <p> The students&#39; reactions ranged from asking &quot;Hook me up&quot; and show us how to do it too to turning the other way and ignoring the thief. Not one student was ready to turn me in for stealing, and this was at a Christian school!</p> <p> After a few of those exercises, we role played that the student was the boss. I told each one that he or she owned a store and had caught an employee stealing a $100.00 bill from the cash drawer. I asked each student, &quot;What would you do?&quot; All but one was ready to fire the thief.</p> <p> I asked the students who were without mercy if they were sure, and one girl became adamant, saying, &quot;I don&#39;t care if it&#39;s $100.00, $10.00 or even $1.00; if you steal from me, you are out.&quot; I found this hilarious considering 10 minutes before she was ready to hack the time clock when it was in her favor.</p> <p> But that wasn&#39;t the point of my question. In the end, only one student had the best answer. This student said, &quot;Before I fired an employee, I&#39;d want to find out why he stole the money.&quot;</p> <p> The exercise continued, and after interviewing the employee, the students found out he had a sick mother. He had spent his last four paychecks on medical care for his mom, and he was stealing the $100.00 bill to buy groceries. Even with this new information, most of the students were still ready to fire the employee while others wanted him reassigned away from the cash drawer.</p> <p> The role of the ethics exercise was to encourage the students to gather more information rather than make quick judgments based on limited facts.</p> <p> I&#39;m all for being decisive, making decisions quickly and avoiding wasted time by rehashing yesterday&#39;s choices. However, I&#39;ve seen too many info-marketers spend a lot of time and money creating the wrong info-marketing businesses. They believe that because they&#39;ve done something successfully in a particular way that a huge percentage of their niche or industry will want to know about it. Or, because they are a plumber (or a doctor or a businessperson), they think they know what plumbers (or doctors or businesspeople) are like in general as well as what they want. Even worse are those who have been operating in a niche for a few years. Based on their experience with coaching clients, they make generalizations about what the average person in the niche wants.</p> <p> Most often, these are false assumptions. Successful info-marketers will make the following practices ongoing habits: surveying, asking questions and intense listening. It&#39;s easier to generalize, and since the work of listening is often a challenge and doesn&#39;t usually produce immediate revenue, it&#39;s easy to put it off. But surveying, asking questions and intense listening will make everything else you do more productive.</p> <p> What do you think of the ethical dilemmas? Have you been surprised by your market, either good or bad? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-83558" href="http://associationmarketing.com/poor-information-leads-bad-decisions/">Poor information leads to bad decisions</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</h3> <p> How would you like to travel the world while growing your info-marketing business to $7 million in revenue and beyond. For one info-marketer, that dream became a reality as he toured Europe, Asia and South America with his son the year after he graduated high-school. This program is an advanced session with a &quot;peak behind the curtain&quot; into how one info-marketer runs a large, thriving info-marketing business. This program will provide you with a new way of thinking about how you grow your own businesses.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sneak peek inside the inner workings of a large info-marketing business</li> <li> The reality behind the info-marketing lifestyle you hear about,</li> <li> The most important skill in building a large business versus running a small part-time online job.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83560" href="http://www.info-marketing.org/resources/best-practices-calls/item/anatomy-of-a-7-million-dollar-parttime-information-marketing-business">Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83564" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83566" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83568" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-83570" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-83572" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 30 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-26-of-2015-poor-information-leads-to-bad-decisions IMA Ezine Week 25 of 2015 |Do you regret a mistake? http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-25-of-2015-do-you-regret-a-mistake <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 23rd, 2015 | Week 25 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Members often tell me, &quot;I wish I had known about info-marketing before; I would have made a lot more money.&quot; I&#39;m always polite when someone says this; however, this type of thinking is a symptom of a larger problem.</p> <p> When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn&#39;t said that; I wish I had done things differently; I wish I had stayed home that night. A lot of us have lost our heads in the heat of the moment, and then, looking back, we have thought of the one thing we could have done differently that would have changed everything. That is exactly the wrong way to think. Instead, we should recognize that we created those bad circumstances because we weren&#39;t focused on the present moment.</p> <p> It&#39;s like driving down the road in your car looking only through your rearview mirror, extremely dangerous. However, at least that isn&#39;t as bad as never getting into the car at all, afraid of what might happen to you if you ventured out.</p> <p> During Brett Farve&#39;s NFL career he was considered a brilliant competitor. Farve was able to improvise, to react to present circumstances in new ways. In 1994, playing in the first Division Title game for the Green Bay Packers in 25 years, with no time outs, no time left and on the 10 yard line, Coach Holmgren told Farve to make sure he didn&#39;t run the ball because if he didn&#39;t get into the end zone the game would be over. Farve dropped back, saw an opening and dashed toward the goal line. He dove into the end zone in front of two defenders for the game-winning touchdown.</p> <p> Brett Farve made a decision in the moment. He was aware of present situations and opportunities, and he didn&#39;t let his or someone else&#39;s past mistakes dictate what he did when he needed to do it. A lot of Dallas Cowboys fans criticize Brett Farve&#39;s mistakes and interceptions. He made a bunch of them. However, the Dallas Cowboys never had a quarterback that won as many games and had as many playoff victories as Brett Farve did for the Packers. Farve built a career by living in the moment.</p> <p> We all make mistakes. Some cost you money, others cost you injuries and others may get you into legal trouble. But the biggest mistake is letting your past dictate your future. You cannot feel bad about mistakes you made 10 years ago, 5 months ago or even 2 minutes ago. Repair what you can based on what&#39;s the most productive action you can take right now to build your business and your life.</p> <p> And about wishing you had discovered earlier the best ways to run a business? Yes, I&#39;d love to have learned how to run my business better a long time ago. I wish I had all that money back that I lost, all those missed opportunities. However, that kind of thinking only distracts you and me from our focus on the present.</p> <p> What&#39;s worse is a worry about the future. What&#39;s going to happen if when we launch our new product? What&#39;s going to happen when I deliver this brand new sales presentation? What&#39;s that knock-off artist doing in my niche stealing my ideas and customers?</p> <p> It&#39;s important to look at trends, but we all must act in the present, working right now on the most important tasks to move our business forward. Anytime you catch yourself regretting the past or worrying about the future, snap yourself out of it by asking yourself &quot;What am I doing NOW to grow my business?&quot; If you can do something that&#39;s constructive about the future or the past, then do it. If you can&#39;t, then focus on the things you can do.</p> <p> Do you agree, disagree or have an experience to share? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-83544" href="http://associationmarketing.com/regret-mistake/">Do you regret a mistake?</a>. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity</h3> <p> All entrepreneurs dream of the day when they can sell their business and walk away with a pocket full of cash. And, according to John Warrillow, author of the book, <em>Built to Sell</em>, subscription programs are the single best way to increase the value of your business. In his new book, <em>The Automatic Customer</em>, Warrillow outlines the psychology of selling subscription programs, ways to structure them as well as giving you quick metrics to maximize cash flow. This program will focus on building continuity programs within your info-marketing business in a way that maximizes the sales value of your company.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83546" href="http://www.info-marketing.org/resources/best-practices-calls/item/build-an-infomarketing-business-to-sell-get-highest-value-with-strong-continuity">Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83550" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83552" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83554" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 23 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-25-of-2015-do-you-regret-a-mistake May 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-60047"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAMay2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU1heTIwMTVKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:</strong> Here is the host for today's call, Robert Skrob. </p> <p><strong>Robert:</strong> Hey, welcome to your Jump Start Coaching call. This is Robert Skrob, the President of the Information Marketing Association and I'm so glad that you've joined me today. This program is all about you and your business and we are going to talk about your business and answer any questions that you have. </p> <p>You know what? Some months this call lasts for 20 minutes, other times it goes for an hour or hour and-a-half even, and it's even gone two hours at time, but the key is all about you and answering your questions. So if you have a question all you need to do is dial *1 and *1 gets you into the queue to ask your question and then I'm able to help you. </p> <p>It's kind of interesting since I've been talking so much about continuity and monthly income. I actually had a coaching call with a long-time client and she actually didn't have a continuity program and she asked me about it and goes, &quot;Robert, should I have continuity?&quot; Well, for her she has a marketing process that sells a $5,500.00 program and for right now all we need to focus on is getting more leads into the $5,500.00 program. Selling a continuity program isn't the priority so isn't what we need to focus on and being able to sell five more $5,500.00 customers a month is much bigger for her than would be trying to launch a new continuity program. </p> <p>While continuity is extremely valuable it is great to have in a business it's not mandatory. I'm not one of those zealots who's going to tell you that this is the one thing that everybody must have. It certainly has a place in a lot of businesses but it's not mandatory that it be in yours or in any business in particular. </p> <p>So what I like to focus on is the highest and best use and really intensely focused on what is most important in somebody's business. That's what I'm here to focus on for you today, what is most important. What can we do to help transform what you have, your opportunity into a thriving, growing business that meets all your goals and dreams. </p> <p>Hit *1 to get into the queue to ask your question and we can get going. *1 gets you into the queue and what we do is we just kind of take these questions in the order that they are received. I'll kind of chit chat for a little while in order to kind of fill a little bit of time and make sure that we give you ample opportunity to ask a question. But then beyond that we're going to move on. So hit *1 and that gets you into the queue to ask a question. </p> <p>One of the interesting things that Dan often talks about is that all the credentials in the world aren't what people buy. Now there's nothing wrong with having credentials and there's nothing wrong with being uniquely qualified and being able to deliver excellent service and very valuable products for your customers, but it's not why people buy. And it's very important to study and very helpful often to study Charleston's and people who run scams like Bernie Madoff because you'll often see that they were very implausible offers that these people had, but folks wanted to believe in them. They wanted to buy. Like in the Bernie Madoff case, there was a huge takeaway sale. You only got into the Madoff program by referral and folks were kind of bragging, &quot;Oh yeah, I got this program and I'm able to make 15 percent on my money. I'm in business with the former board member,&quot; what is it? Board member of Nasdaq or board member of the New York Stock Exchange? &quot;My money is managed by the former board member of the New York Stock Exchange and I get 15 percent a year.&quot; &quot;Oh well how do I get into that?&quot; &quot;Well, I don't know. I'll have to see. I'll call a guy and maybe he would accept you, maybe not.&quot; Well now all of a sudden it really reduces skepticism and instead of trying to figure out if this guy is legit or if the story is right now I'm trying to figure out will he take me. And that skepticism a lot of people who have credentials, who are really good at what they deliver often are kind of put off like, &quot;Do I really have to do that? or, &quot;Do I really have to deal with any of that?&quot; Well, you know what? </p> <p>That's what people buy and unfortunately that's what makes them susceptible to those types of scams and it's one of those things that we need to do in order to get them to buy from us versus having them buy from everything else. </p> <p>So if you'd like to get in the game just hit *1 on your phone and I would be happy to take your question. And in the meantime, our first question comes from Brandon in Chattanooga. Welcome Brandon. </p> <p><strong>Brandon:</strong> Hey, I almost feel like a guest caller. </p> <p><strong>Robert:</strong> Well, I'm glad that you called in. I appreciate it. Thank you. It's good to hear from you again. </p> <p><strong>Brandon:</strong> I'm sure I remind you of a fella that's in my group name right? He asks lots of questions. </p> <p><strong>Robert:</strong> Well good. Well, who else would start us off if not you Brandon? </p> <p><strong>Brandon:</strong> Yes, very good. Well, I'll be quick. I've only got two questions. I'll save the rest for later this week. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Brandon:</strong> And it's only because this is so time sensitive. I bought Dan Kennedy's advanced I guess one-on-one consulting and coaching and it was exceptionally helpful. I was able to shortcut a lot of things, take things out of there, however unless I've overlooked it, which I don't think I have because I believe I listened to all 5,000 hours of it twice, there's nothing in there about like how you actually do it on the phone. And I have a friend who does nothing but phone consulting for a living and he gave me some of his gold sheets for the quarterly goals when you get to where you're actually doing one-on-one. I've got a small subset of my larger group coaching that I've rolled out and I was trying to reach a goal of eight members and I've got five credit card applications so far. I think I can get the other three in the next few days, the 30th is the deadline. But when I get on the phone with them have you ever found a framework or a book or anything that is helpful? I've kind of got what I think I want to do outlined but I'm not sold on it or married to it. </p> <p><strong>Robert:</strong> The reason why there isn't, you know, he's not actually teaching how to do the consult is because it's really for any type of coaching and consulting. You could be coaching somebody how to run a marathon, which would be a very different call than teaching somebody how to grow their business or get weeds out of their garden. So I think that's kind of the key. </p> <p>Any time you do these sorts of coaching and consults there really are two different drivers for the call and no one driver is right. And what you'll find that will happen is it's going to oscillate back and forth. You have either the coach-driven conversation or you've got the client-driven conversation. So I just finished a coaching call that was 100 percent client driven. She had four basic questions that she wanted to ask and during that call we focused on answers for those very specific issues. And other times, and really even when I've talked to her I've had my agenda which is kind of what I want to focus my clients and bring them through kind of my process in order to help get them successful. So kind of what I have in my back pocket is my general process, step one, step two, step three, step four, of how I would see it going. And I guess think of it as if your client came to you and you were going to have to walk them through this thing over the course of a day what would you do first. </p> <p><strong>Brandon:</strong> Yeah. </p> <p><strong>Robert:</strong> What would you do second? </p> <p><strong>Brandon:</strong> I've got a business assessment that I've sent them and it's rather lengthy simply because when they first enroll in the program as a group member I don't need to know everything about their business. I need a more I guess a thorough analysis of where they are, particularly all of the marketing components in their business, how big they are, what percentage of their business, how many employees they have, how they manage their time, things I would not have and did not ask the first time through in their discovery call. And so that's going to give me a lot of fodder, but then after that I'm really going to try to get them to focus on one big project per quarter and to get that thing done. It's more of an accountability and an implementation call. </p> <p><strong>Robert:</strong> Perfect. </p> <p><strong>Brandon:</strong> And what I've used in the past that's always helped me was David Allen's <em>Getting Things Done</em> book where it walks you through purpose and principles, vision, maybe excuse, I'm trying to use my acronym here, brainstorming, and visioning ideal outcomes, organizing and next action steps. And so by the time I get on the phone my hope is that we have identified and solidified a project and then it's my job over the next 90 days to walk them through the next action steps to get that stuff done. I've not done a lot of one-on-one consulting in a long form. I've done a lot of project work where I just do it for them and I've done a lot of group stuff now, but I've not done a lot of one-on-one, and so I'm I guess really hungry for some kind of framework. I'll probably end up using my own because that's what I'm comfortable with and one I do myself, but I'm not sure if that's appropriate for everybody else or not. </p> <p><strong>Robert:</strong> I think your approach sounds very, very good. One of the things that I would also recommend is if you have anything that gets them fast results, some sort of what is something that they could do within the next 30 or 90 days that could get them some instant results, the very fastest shortcut thing I would get them doing that and doing it quickly really even before the getting things done framework, you know, just do this. Boom, this is magical. Send out this letter to these 12 people or gather this list of 25 people and then send the this letter. Some sort of magical thing to make it happen for them very quickly. </p> <p><strong>Brandon:</strong> Well, I wonder do I pull my rabbits out of my hat because some of these people, you know, the customer reactivation campaign is in the first module and that's kind of I think you had given me this advice before, and I've forgotten it already, but it's in my first module and that's what I do with the customer reactivation campaign and the blitz campaign. It's multi-step, a multi-medium and every single one of our guys that does that, you know, we just got on the phone with somebody he turned $400 and some odd dollars into $34,000.00 in sales and that's typical because they've never contacted their past customers, these contractors they just don't do it. So when they finally do they're amazed and mesmerized. What really I guess these guys are signing up for is more like I've got all your stuff Brandon. I need to implement it, I've gotten stuck, or whatever. So I guess that quick thing, that fast thing will have to be case-by-case and I'll have to look at it and go, &quot;Well, here's the obvious thing,&quot; although the fast thing may be slightly different for each person.</p> <p><strong>Robert:</strong> Right. Then in that case then I would be diagnosing and trying to get them as quickly as possible to the very fastest thing that's going to get them quick results. </p> <p><strong>Brandon:</strong> Okay. Well, that's what I'll work with them on. And also I've got to get better at, I'm pretty good at the empathy. I'm getting better. I'm more of a fixer, which you learn when you get married that no one wants their problems fixed, not your wife at least. She wants you to listen and then do not do anything. So getting used to doing that is going to be hard and I know that some of our guys I think are leaning toward that probably really just want someone to talk to. So I'm going to have to consciously make sure that I do that. </p> <p>Well that's really the only question I had for today. </p> <p><strong>Robert:</strong> Okay. No worries. And I will look forward to chatting with you a little bit later.</p> <p><strong>Brandon:</strong> All right sir. Have a good one. Thank you. </p> <p><strong>Robert:</strong> Thank you Brandon. All right. Is Angela still there? </p> <p><strong>Angela:</strong> Hi Robert. </p> <p><strong>Robert:</strong> Oh hey, welcome. </p> <p><strong>Angela:</strong> I know that I sent you an email earlier and asked you some questions and I was hoping maybe you could expand on my question a little more. I'm a copywriter helping health and wellness information marketers sell their product. And I currently have a campaign that I'm working with chiropractors where I've got a phone call, direct mail letter, a postcard, just a series of multimedia. And so I guess what I'm wondering is for more of your regular information marketers, people that have weight loss products or how to eat better for diabetes, other than Click Bank what other avenues could you suggest where I can find prospects that could really use my help? </p> <p><strong>Robert:</strong> For copywriting services? </p> <p><strong>Angela:</strong> Yeah, for copywriting services. </p> <p><strong>Robert:</strong> So I guess specifically maybe within the information marketing world? </p> <p><strong>Angela:</strong> Absolutely. </p> <p><strong>Robert:</strong> What types of clients are you really hoping to work with? </p> <p><strong>Angela:</strong> Health and wellness. People that have health and wellness products. </p> <p><strong>Robert:</strong> Okay. Do you see folks within the health and wellness space? </p> <p><strong>Angela:</strong> I see people within the health and wellness space, but not people that really have information products. I mean I know there are a lot of like I said chiropractors is one of the avenues that I've been working with because there are a lot of chiropractors because they have products or they're at least a good fit for creating products for, but there are also a lot of people that have created health and fitness type products that need better copy to sell their products. </p> <p><strong>Robert:</strong> My sense would be rather than focusing on better copy or improving something that is out there I guess do these marketers have products that they haven't brought to market at all because they are not able to get the copy written? </p> <p><strong>Angela:</strong> Yes, that could very well be. </p> <p><strong>Robert:</strong> And that would be the fastest and easiest place to start is, &quot;Hey, I know you've been in business for a while. As you come up with projects that you would like to get out the door and you just simply do not have the time to get them done I have a great resource and I'd be happy to help you make those projects happen so you can offer them to your customers and make money.&quot; </p> <p>In terms of where to find the health and wellness, the other place I might try is by looking at lists, you know contacting a list broker at like Macro Mart and asking them, &quot;Hey, what sort of health and fitness list are there?&quot; And identifying it's like if you are looking for diabetes or you're looking for gluten free, or you're looking for losing weight they're going to be able to tell you not only what lists are out there but on those cards, those list cards which are not actually cards anymore it's all digital, but they still call them list cards, it will indicate who is buying that list. </p> <p><strong>Angela:</strong> Okay. </p> <p><strong>Robert:</strong> And that's going to give you an indication of who are in those spaces and who is doing those types of marketing. </p> <p><strong>Angela:</strong> Okay. That's a great idea. </p> <p><strong>Robert:</strong> The other is simply doing research, you know, being on those lists yourself so if it's, &quot;Oh well this is a free opt in list for the exerciser Gizmodo,&quot; or, &quot;these people opted in for this free report,&quot; or what have you then you'd go get that free report so that way you can be on the list to get all the mail from those people. </p> <p><strong>Angela:</strong> Right. </p> <p><strong>Robert:</strong> So what you're going to want to do is become the world's foremost expert in who's mailing what in the fitness world right now. And get on the lists, track down what lists are out there, get on them, track down what offers are out there and make sure that you're in the stream of what's happening. One it'll make you a better copywriter, and two it will illustrate who is out there for you that could really use your services. </p> <p><strong>Angela:</strong> Okay. </p> <p><strong>Robert:</strong> And the key angle I would be going for is, &quot;Can I help you bring products to market that you aren't able to make happen right now,&quot; because for them that's found money. </p> <p><strong>Angela:</strong> Right. </p> <p><strong>Robert:</strong> If my current copywriting team is only able to bring one product a month but now all of a sudden because I've got Angela on my team I'm able to bring out two or one and-a-half then that's pretty magical. That can have a huge impact on my bottom line. </p> <p><strong>Angela:</strong> Yeah. Perfect. </p> <p><strong>Robert:</strong> And I would make that point within the copy. </p> <p><strong>Angela:</strong> Hmm-mm. Okay. That's very helpful Robert. Thank you. </p> <p><strong>Robert: </strong>For the copy that you want to write I would be thinking who are those customers that I want to write to and then I would be looking at all the media that's currently being directed to those customers, the magazines, the advertising, the marketing lists, I would request every little free thing and each magazine. I might even subscribe to 10 or 12 of them. When I did this 15 years ago I mean I just went through a, like when I was just starting in the biz op world, I went through a biz op magazine. I asked for everything that was free. I asked for everything even if you had to pay, send in $10 or $20 I requested all that stuff and bought some stuff, and within two months I had two full file boxes worth of sales letters and materials from all these different folks because not only did I get the reports that I requested but then that also put me on lists so that I now got a whole bunch of other stuff from other people. And I had one magical massive swipe file of what was working and what people were mailing today but then I also knew who was mailing. </p> <p><strong>Angela:</strong> Yes. </p> <p><strong>Robert:</strong> So I would pretend you're your best customer and go through the media you see, go through the media that's directed to that customer, go through the paid magazines, the free magazines, and also the paid lists and get myself on all those lists and start getting all that mail so I know who's mailing what. </p> <p><strong>Angela:</strong> Okay. All right. That's a good plan. Thank you. </p> <p><strong>Robert:</strong> All right. Well, I hope that's helpful. It's great to chat with you Angela. </p> <p><strong>Angela:</strong> It is. You too. You too. Thanks Robert. </p> <p><strong>Robert:</strong> All righty. Bye-bye. So if you have a question go ahead and hit *1 on your phone. Otherwise, we'll wrap up here in just a few minutes. I understand a lot of folks just like to dial in and participate on these calls, and if that's you that's no problem, but if you do have a question I'd love to answer it before we wrap up, so you just hit *1 to get yourself into the queue. </p> <p>I got to tell you, kind of the advice that I gave Angela was really focused around understanding a niche so that you can identify who else is marketing to it. For Angela's case so she can write copy. But really for anybody if you are new to a market, or even if you've been in the market for a while. This is one of the things that's the hardest thing to talk to with an info marketer is very often they've been in the industry for a number of years and they have decided in their mind they know the exact perfect product that they're going to offer and they've really kind of closed their mind to learning new information. You know what? I did it. </p> <p>So I did the same thing, and at one point Dan said, &quot;You got to go through all your old trade journals,&quot; and so I said, &quot;All right,&quot; you know, I kind of said, &quot;Okay, I'll do that,&quot; and I forced myself to do it. And I can't tell you all the stuff that I learned when I went back through it with an open mind focused on what my new project was and I encourage you to do the same thing. If you are going out in a niche even if you have been in that niche for 20 years I still suggest that you reach out, look at the media, look at the magazines, get yourself on the marketing lists, go to the trade shows, walk through the floor and really see it with a new mind, a new perspective and be open to the new things that you can learn as you look through these programs because they can really make a huge difference. </p> <p>And in fact, one of the things that happened to me, you know, when my first program that I launched I generated a lot of leads, but I wasn't able to convert. In fact, of all the leads I generated, the thousands of dollars I spent I got one customer and only one and it was, and I couldn't believe it. So what Dan suggested was have a teleseminar with all your unconverted leads and kind of teach for about ten minutes and then open it up for Q&amp;A and when somebody asks a question then go ahead and give them an answer but then flip it over into asking them about what they thought of the program and you know what? What I figured out, and I was scared to death I got to tell you because I thought that these people they've already rejected me right because they didn't buy my stuff. And now what are they going to tell me? They're going to tell me my marketing is stupid, they're going to tell me they didn't like it, I was really, there was a lot of fear and anxiety around doing this, but I forced myself. I made it happen. I did it. </p> <p>You know what I found out my customers wanted? A seminar. All this time I was trying to offer them a home study course but when in fact a seminar was what they offered and that completely changed everything. So a lot of times being open to new input and advice can be the thing that completely transforms a loser into a winner and I hope it does it for you. </p> <p>So with that we'll go ahead and wrap up today's Jump Start Coaching call. I hope this was useful for you and I absolutely look forward to talking with you soon. Brandon, Angela thanks so much for dialing in with your questions. For everyone else thank you for dialing in and listening and we'll talk with you soon on your next Jump Start Coaching call. </p> </div> Sat, 20 Jun 2015 13:18:53 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2015-jump-start-coaching-call Dan Kennedy's June 2015 No B.S. INFO-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2015-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUp1bmUtMjAxNS1uby1CLlMuLUluZm9ybWF0aW9uLU1hcmtldGluZy1MZXR0ZXItYXMtYS1QREYtZmlsZS5wZGY%3D" title="Dan-Kennedys-June-2015-no-B.S.-Information-Marketing-Letter-as-a-PDF-file.pdf">Dan-Kennedys-June-2015-no-B.S.-Information-Marketing-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p>Dan Kennedy's June No B.S. Information Marketing Letter was jammed packed with resources to help you build your information marketing business.  </p> <p>Here is a quick summary of the topics included:</p> <ul> <li>REPLACEMENT is the ultimate entrepreneurial achievement </li> <li>How to have monumental success lead to monumental failure</li> <li>If you wait until your&rsquo;re ready, it&rsquo;s too late</li> <li>Two things that matter most, to your overall satisfaction with your End Game.</li> <li>Most info-marketers wind up at a point where they cannot develop the business further without crossing some Rubicon requiring substantial investment, a big leap in infrastructure, new and significant risk or engaging in activities they find loathsome or are unprepared for.</li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file.  This page is active through August 31, 2015.</p> </div> Sat, 20 Jun 2015 13:14:10 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2015-no-bs-infomarketing-letter Open Coaching Call for IMA Members - July 2015 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-july-2015 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> July 28, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> August 18, 2015<br /> September 22, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 29/07/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Sat, 20 Jun 2015 13:09:35 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-july-2015 Business Insights Teleseminar - July 2015 http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-july-2015 <div class="html clearfix clear"> <h2> <strong>How Find and Focus on the Actions That&rsquo;ll Create the Biggest Impact </strong></h2> <p> In gardening, the secret to creating the fastest new growth is by pruning away the old growth and branches. The same holds true for your life and business, by eliminating everything that doesn&rsquo;t support your current mission you&rsquo;ll open the way for the fastest growth towards your most important goals.&nbsp; This program is all about how to identify what must be cut and how to focus on the key few things that will make the greatest impact on your business. In addition, we&rsquo;ll discuss how to get more done without working more hours, having to kill yourself with a frantic work pace or working your people to death. This program can transform your life and create more success for you where it really counts. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> July 14, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> August 11, 2015<br /> September 8, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 15/07/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Sat, 20 Jun 2015 13:08:05 GMT http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-july-2015 Using Awards to Get Better Member Results and Improve Your Retention http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-60025"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201506.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201506.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1506-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> How would you like to have your customers excited about achievement and competing with each other to demonstrate how they implemented what you teach better than any of your other members? How would you like to create a community of success within your membership? Awards programs bring out the competitive drive in your members by creating belief that they can implement your program, giving your members short term goals and by keeping members engaged in your program even when they become frustrated with mastering new skills. This program can transform your membership into a culture of success improving your member retention.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention">Read More &#187;</a></p> </div> Thu, 18 Jun 2015 17:52:22 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention IMA Ezine Week 24 of 2015 |A little known factor in info-marketing sales http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-24-of-2015-a-little-known-factor-in-infomarketing-sales <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 16th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 24 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Few info-businesses have more longevity than the one I&#39;m about to describe. Launched in 1872, it&#39;s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but <em>Popular Science</em> magazine is worth studying.</p> <p> The point of your and my info-marketing businesses is to provide value by helping our customers get results. But <em>Popular Science</em> isn&#39;t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million &quot;someones&quot; read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry.</p> <p> <em>Popular Science</em> attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight cancellations work. These charts help to satisfy the curious mind.</p> <p> Before you dismiss the importance of a curious mind to your business, consider this: How many times have you purchased a product because you wanted to learn how something worked? (And once you learned how that something worked, you were satisfied--even though you had no intention of ever implementing it for yourself?) For each of those purchases, your primary goal in buying and consuming a product was to figure out how something was done.</p> <p> No one in the info-marketing world seems to realize this is a huge driver in his or her business. Your customers aren&#39;t necessarily buying so they can implement themselves. That&#39;s our assumption, but it&#39;s not theirs. Instead, many of them want to know how things are done. They want to know and understand how something works.</p> <p> As info-marketers, we get frustrated by our customers&#39; fascination with what we call &quot;bright shiny objects.&quot; But that&#39;s how info-marketing customers are wired. That exact impulse drove them to buy from you to begin with. And if you don&#39;t provide them the next interesting thing, they are going to move on to another info-marketer.</p> <p> <em>Popular Science</em> has perfected the business of providing its readers with the next thing. It is the magazine of &quot;bright shiny objects.&quot; You may assume <em>Popular Science</em> readers subscribe to learn; however, the magazine&#39;s research clearly shows its readers enjoy the periodical as downtime, a leisure activity, an escape. With this understanding, <em>Popular Science</em>made its magazine more fun. No reason to provide encyclopedia-type articles; instead, make them entertaining for the readers to enhance their downtime experience. The content is geared to prepare readers to be the smartest persons in the room. By knowing about new technology and being able to explain things to their friends, readers increase their self-image.</p> <p> An important point about products created for this type of customer: You don&#39;t need detailed implementation guides. Instead, keep these products simple; a page or two with a few charts will suffice. Your customers want to understand how something works and are less interested in the step-by-step details they would need to implement it themselves.</p> <p> How many of your customers buy from you to learn how things work? How many buy for entertainment and as an escape? My guess is the customers in these two categories outnumber those who buy to implement.</p> <p> Of course, the typical info-marketing product is geared in some way for people to implement. So, is it wrong to assume that some customers buy for reasons other than implementation? Should we create all of our products solely for the implementers and then allow the other customers to tune in when (and if) they want? Let me know your thoughts at <a class="inf-track-83526" href="http://associationmarketing.com/little-known-factor-info-marketing-sales/">A little known factor in info-marketing sales.</a></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Selling Products Implemented by Others Combining Delegation with Done-For-You</h3> <p> Your customers and prospects are busier than ever. They are barraged with things to do to improve their lives, exercise more, read more, and spend more time with family, all with similar promises of a happier life. Now you come along trying to sell them products to read and things to do and you think they&#39;ll be glad to hear about what you have to offer? Consider a slight change for your business owner prospects. Rather than selling them products for them to implement, what about products for members of their staff to implement? This program is all about creating products, coaching programs and offers for the buyer&#39;s staff to implement combined with done-for-you services.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Marketing delegation along with implementation.</li> <li> Structure your products and services for staff rather than the business owner.</li> <li> Changes in the sales presentation and delivery.</li> <li> What you must always deliver to the owner, even if the owner says he or she doesn&#39;t want it at the time of sale.</li> <li> How to talk with staff to build rapport without violating your responsibilities to their boss.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83528" href="http://www.info-marketing.org/resources/best-practices-calls/item/selling-products-implemented-by-others-combining-delegation-with-doneforyou">Selling Products Implemented by Others Combining Delegation with Done-For-You</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83532" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83534" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83536" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-83538" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-83540" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 16 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-24-of-2015-a-little-known-factor-in-infomarketing-sales IMA Ezine Week 23 of 2015 |Unseen fear and how to overcome it http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-23-of-2015-unseen-fear-and-how-to-overcome-it <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 9th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 23 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Our brains are programed to fight for survival, similar to other animals.</p> <p> If a squirrel is on the ground searching for nuts, hears a tree branch break, feels a swoosh of wind and then feels a sharp pain in her side, she is going escape by running into the woods, barely thwarting the hungry hawk. What happens the next time that squirrel hears a branch break and feels a gust of wind? She&#39;s going to run to the nearest tree, and her side is going to ache, even when the hawk isn&#39;t around. Running for cover is now an involuntary response every time she senses that combination of experiences.</p> <p> Our brains are programmed in the same way. When we experience accidents or other traumatic events in our lives, our brains create responses to protect us from those things happening again in the future.</p> <p> As an example, imagine you fell out of an oak tree when you were a child. You hit hard and were really injured; you even lost consciousness for a few seconds. Next thing you knew, you were lying on the ground next to a rake, looking up, seeing the sun through the leaves, your mother in a red dress rushing to your aid. You were lucky your mom was home to get you to the doctor. It only took a few weeks to mend your broken arm.</p> <p> Now, just like the squirrel who runs when she hears the snap of a tree branch, your brain has been programmed to protect you from another scary fall. Different stimuli such as heights, trees, sunlight through leaves, rakes on the ground or even women in red dresses can trigger your brain to associate with that fall, making you feel scared and giving you pain in your now mended arm.</p> <p> This works in other situations, too. Say you go through all the work necessary to launch a new product. You create the marketing, write a sales letter, hire the web people and do everything necessary to create and market a brand new product. But the launch fails. It could be due to any number of reasons--from not enough marketing, to a bad list, to joint venture partners who didn&#39;t promote it like they said they would, to the wrong product for the market. Whatever the reasons, your brain connects new product initiatives with failure.</p> <p> What happens the next time you try to launch a new product? Nothing. Your brain finds distractions for you. It makes you feel like that work isn&#39;t important, and it keeps you busy with mundane projects that are comfortable and safe. You experienced pain when your launch failed, and that caused a reaction in your brain. Now the computer in your brain will work to avoid that pain any way it can.</p> <p> Your brain also protects you from harm to your self-image.</p> <p> As a new member of a team, you work for weeks on a new presentation, only to be called &quot;stupid&quot; when you deliver it. You feel devastated, and it makes you question your self-confidence. Your brain is now programmed to protect you from that &quot;break&quot; in your self-image the same way it protects you from a broken arm. It will try to prevent you from creating a new presentation. In the same way you are afraid of heights (the brain&#39;s way of preventing you from falling from a tree), the thought of someone criticizing you will prevent you from taking action on a new presentation.</p> <p> Most of us try to fight this fear. We attempt to power through it. We get ourselves excited about a new project, we set deadlines and we make commitments. But our brains don&#39;t care. Those protective mechanisms kick in, and a few hours later, we find ourselves distracted with email, surfing the Web or some administrative task that &quot;must get done now.&quot;</p> <p> The secret is to &quot;feel it.&quot; The next time you look at a big new project and you feel a little scared, embrace the fear. Experience it. Fear is an abstract concept, so concentrate on what that fear is doing to your body. Where do you feel the fear? How intense is it, and what shape is it? Then consider where the fear comes from. Is an earlier experience triggering this reaction?</p> <p> Yes, I know it sounds crazy. I was always taught to overcome fear; to ignore fear; to put fear in a little box, lock the lid and throw away the key. But then when it was time to work on a big, important project, other priorities always seemed to interfere. It wasn&#39;t until I experienced the feelings, analyzed the reactions my body was going through and spent time considering what was causing those feelings that the fear started to dissipate.</p> <p> When you are confronted by fear (whether as in being scared or getting distracted), rather than fighting your fear, make it a dance partner. Imagine yourself embracing it, taking it to the dance floor and dancing together to a song. While you dance, consider how it makes you feel and what&#39;s causing this reaction to surface in your life. I&#39;ve found when I do this, midway through the first song, the fear dissolves onto the floor, and I&#39;m able to carry on without it.</p> <p> Embracing works a lot better than confrontation. But you&#39;ll discover that your brain will attempt to protect you from this by rejecting the idea of embracing fear. Your brain will make you feel uncomfortable, trying to keep you from embracing your fear by giving you the thought &quot;this is stupid.&quot; This is an indication it&#39;s working; you are dissipating your fear, and it&#39;s fighting back. So, keep dancing.</p> <p> I understand all this may sound really crazy, especially coming from me, a practical-minded CPA. You depend on me for info-marketing resources and business-building advice, not this mind games stuff.</p> <p> Still, I felt I had to share this with you today. Maybe this is for you; perhaps it&#39;s for someone you know.</p> <p> I&#39;ve found too many people who have the knowledge, the resources and the ability to create a new business, but are paralyzed by their fear. They don&#39;t recognize it as fear; instead they just can&#39;t seem to find the time. Some other priority comes up that keeps them away from their new business launch. If this is happening to you, recognize it for what it is. It is fear working behind the scenes in your brain to trick you into setting safe and comfortable priorities rather than the daring and ambitious ones that will make your dreams come true.</p> <p> Is this crazy? Do you agree, disagree or have an experience to share? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-83506" href="http://associationmarketing.com/unseen-fear-overcome/">Unseen fear and how to overcome it</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Secrets from the Hour a Day Info-Marketer</h3> <p> While any business takes work there are things you can do to make the time you invest more productive. Can you imagine working an hour and getting 3 or 4 hours of work completed? You can make the time you invest in your business more productive and learn how to train members of your team these skills so they can get more value from their efforts as well. This program will focus on ways to maximize the time you invest in your business, get better results and accomplish more in a day than you currently do all week.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Discover the ultimate secret that all rich and successful info-marketers use</li> <li> Get an extra hour of productive work a day.</li> <li> Find a way to overcome procrastination and tap into boundless energy to propel your business ahead</li> </ul> <p> Listen to the audio program or read the transcript by visiting Secrets from the <a class="inf-track-83508" href="http://www.info-marketing.org/resources/best-practices-calls/item/secrets-from-the-hour-a-day-infomarketer">Hour a Day Info-Marketer</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83512" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83514" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83516" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-83518" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-83520" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-83522" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 09 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-23-of-2015-unseen-fear-and-how-to-overcome-it April 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/april-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-59844"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAApril2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUFwcmlsMjAxNUp1bXBTdGFydC5tcDM%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:</strong> Welcome to today's call with your host Robert Skrob. </p> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching Call. This is Robert Skrob, President of the Information Marketing Association and I am so glad that you're here. This is your call to answer your questions and help you in your business. This is an open Q&amp;A call. You just hit *1 on your phone. That gets you into the queue to ask your question. Again, it's *1 are the magic two buttons. And what will happen is when you press *1 our great operator Shane will take your name and your city and let me know that you are in the queue and I simply will take questions in the order that they are received. Some of these calls maybe go 15-20 minutes, other times these calls go a full hour. Heck, we've had them go two hours we've had so many questions. So you really determine how much work there is to do and how I can help you. Again, we have quite a few folks that are listening and I appreciate you dialing in and it's always a great pleasure to have you kind of listen in and hear what's going on and happy to have you. If you'd like to ask a question just hit *1 and that gets you into the queue to ask a question. </p> <p>Now I often get, I have quite a few folks that have been asking me about using social media or using JVs and I wanted to kind of go through and summarize. There are four different ways that you can generate new customers within your information marketing business, and there are really only four ways. I think it will be helpful if I kind of summarize those a little bit so that you have a sense of really what it takes to succeed within this business. </p> <p>So the first way is customers share your marketing with friends. You know, looking at that ALF Ice Bucket Challenge this summer it's impossible to argue that viral media works. Having some sort of process or way that your customers are incentivized or it's cool to pass along your marketing message to others is very, very powerful. </p> <p>Now the challenge is how does ALS repeat that? Does their Board of Directors now do a little ice bucket challenge and then they send those out and challenge their friends? I sit going to be nearly as cool and interesting the second time around? Is it going to catch on and generate the $115 million that it generated last year? How does someone else duplicate that? And I think that is the key challenge with viral marketing is it takes a lot of misfires, a lot of steps to try to create a winning campaign. And then once you've created a winner you can't scale that, you can't build upon that winner and grow it and boost it to the next level. So while viral marketing is really cool and it certainly is grabbing the headlines and when it works it can be really exciting the fact is it's not an effective way to grow your business because you don't have the ability to scale. You are stuck at that size and if it works great, if not too bad, but there's not a lot you can do in order to repeat it or change it once you've executed it. So that's one way. </p> <p>And of course, again, this is your Q&amp;A call so if you would like to listen to me you're certainly welcome to. Also, if you would like to ask a question you're welcome to. Just hit *1 on your phone to get yourself in the queue and ask me a question. </p> <p>The next way you can get customers is to get someone else to get them for you through joint ventures. You see a lot of folks using joint ventures to do marketing within the information marketing space, and as a way of launching a business it can be extremely effective. I'm working with Dr. Darrell Opp right now and he partnered with Jerry Jones. Jerry promoted Dr. Opp's event on a JV basis and so it's a win-win. Jerry Jones gets to bring something unique and interesting to his customers, he gets to make a little something out of it, and Dr. Opp gets to grow his business and launch without putting a lot of money up front. </p> <p>Now one of the challenges is that when you do a JV you're typically looking at a split somewhere between I'd say a minimum of 25 or 30 percent on up to I've seen 60 to even 75 percent revenue sharing on those JVs depending on who you're working with. And that really cuts in on your margin, you know, what you were hoping to make from those sales. So as a way of scaling and growing long term it's probably not the most effective, but as a way of getting started it could be great because you're piggybacking off of somebody else's list, you're able to grow and become big fairly quickly and you can use that money to reinvest in growing your business. So that's the number two way to get customers is if someone else gets new customers for you. </p> <p>Again, this is your Q&amp;A call. If you'd like to hit *1 you can do so and that gets you into the queue to ask your question. </p> <p>Next, you can buy your own customers. The most secure and stable way of growing your business is through your own paid advertising. Craig Simpson is a frequent contributor in the No BS Marketing Letter published by GKIC and I certainly recommend that you check his material out and together with the other resources within GKIC so that you'll quickly see that there are a myriad of ways to advertise in newspapers, advertise on the radio, advertise in magazines, do direct mail to generate customers for your business. The nice thing about paid advertising is that it is scalable. If you're doing a direct mail targeting a thousand people a month and you decide that it's working and you want to grow it well then next month you can do two thousand a month until you've doubled the number of leads you're generating. If that works out next month you can double it again and invest $4,000.00 and double the number of leads again. And you can use the media to grow your business just like stepping on the accelerator makes the car go faster you could use your marketing to grow your business faster. So using your own advertising and marketing through paid advertising allows you to scale your business faster and it puts it in your control versus at the whim of some JV partner or at the whim of the masses for trying to do some sort of viral marketing campaign. </p> <p>So again, I'm going onto the fourth way to generate new customers for your business, but if you've got a question feel free to hit *1 and we'll pick you up in just a moment. The fourth way is to keep your customers buying from you. The highest rate of return you're going to get is by selling the current customers additional products and services. When you're able to turn your customers into members you're able to maintain a relationship with them for life. </p> <p>People are looking for communities of people that are like them. They eagerly want to be part of something larger than themselves. By supplying that demand with your own membership program you can charge your members a monthly fee for their membership and continue generating revenue for many, many years after you generate the new customer. It is a fabulous way to grow your business and I certainly welcome you and encourage you to look at those four methods. The first was the viral marketing, which is difficult to scale. Second, you've got JVs which are very effective, but have reduced margins and you're not in control because you have a JV partner who decides when things get done and when things get sent and then whether or not you're a priority. They're running their own business. It can sometimes take a while. Third, you have buying your own customers and fourth you have reselling your customers more things. </p> <p>So again, that's just kind of a brief outline that I wanted to give you around generating new customers for your information marketing business. And also, if you have any questions I'd love to have you participate. Just hit *1 on your phone and that gets you into the queue. So with that we have a question from Steven. Hey Steve, how may I help you? </p> <p><strong>Stephan:</strong> Hey Robert, this is Stephan how you doing? </p> <p><strong>Robert:</strong> Oh, Stephan. Thank you. Great to chat with you. </p> <p><strong>Stephan:</strong> Hey thanks. I really enjoyed your interview with Dave Dee.  That was really cool. </p> <p><strong>Robert:</strong> Oh good. Thank you for that feedback. </p> <p><strong>Stephan:</strong> Yeah. That was really fun to flip it around like that and hear that approach. That was really fun. I always enjoyed those CDs and from both you and from Dave and so getting the two of you together was just like, you know, just awesome. It was pretty cool. </p> <p><strong>Robert:</strong> Dave's a great guy and he was very generous to interview me. So I was very lucky that I was able to get such a great interviewer and I'm glad that the content that we talked about was helpful to you. </p> <p><strong>Stephan:</strong> Yeah. I in fact was in the changer in the car so that it'd be played several times. I think I've listened to it a few times already. </p> <p><strong>Robert:</strong> Wow. Good. Glad to hear it. </p> <p><strong>Stephan:</strong> Yeah, and really good stuff on that one. I really appreciate that. And yeah, Dave's a pretty good guy. He's all right. I don't want to say too much more because it'll go to his head if you have...</p> <p><strong>Robert:</strong> No question. </p> <p><strong>Stephan:</strong> Yeah. That was a lot of fun. Hey, I just wanted to ask you, I'm kind of new to this whole thing. I'm transitioning into it and I'm hoping to build something out of this. But it kind of falls in line with what you were just talking about and also a little bit about what you guys were talking about on the CD. You know, so many people in the information marketing I see do product launches and then do a number of those and then deliver them out and that's all cool. And then they go from that into the membership programs and I realize that everything that I&rsquo;m putting in place is exact opposite of that, like I'm actually putting everything toward both going into the membership program first and building a continuity program and then having programs that tie into that to build out of as kind of off shoots with the continuity program being the primary focus. So am I nuts in going that approach? Is that, you know, what do I need to look out for in that, or should I change that up and focus more on using a product launch or two to build up that list of my people in front of that? I mean what would you recommend on that? </p> <p><strong>Robert:</strong> The success of product launches depends on a group of willing and eager JV partners to email for you. It's particularly challenging to try to pull them off without that, and kind of what makes them work in a bigger way is having all these folks from these different areas come together and there's a lot of social proof there that oh well, they like it and he likes it and she likes it, you know, this must be really cool. Outside of that sustaining somebody's excitement over the course of a couple of weeks can be very challenging and I've seen quite a few other people who have used the product launch approach and they'll get a bunch of folks looking at their first video but then maybe 25 percent will look at the second and then 25 percent of that will look at the sales video and they'll sell just a few because they weren't able to maintain the excitement and interest over the course of a couple of weeks. And so if you've got a proposition and you've got somebody's attention there's nothing wrong with seizing that opportunity and telling your sales story inviting them to buy right away. </p> <p><strong>Stephan:</strong> Yeah. I don't think necessarily is the right away thing. I mean I'm still doing the kind of the traditional approach of having lead generation, sign up for the free resources into the email aspect, but then the initial email sequence goes to, and I've delayed it quite a bit because I wanted to take that time to build that rapport through the emails, but it goes to other steps along the way then and then that sort of is the next step if there is a next step until they get the opportunity to join the actual membership program. So it's not like a right away thing but it certainly is within the first month if they're committing to stay engaged. The other side of that being -- so part of the lead generation too is also I do some live Q&amp;A calls and so accessing that then gives them from that event it gives the opportunity to join into the program. So yeah, I wouldn't say it's right away. It's not like oh here's the free webinar or here's the lead generation, you know, here's the new report whatever now here's your offer. It's certainly nothing that quick, but I've set it up to be the first offer without it being a program to go into first, you know, as going into the membership program. </p> <p><strong>Robert:</strong> Does your free report invite them to become a member? </p> <p><strong>Stephan:</strong> Not currently. The free report invites them to see additional free resources in the library and then also when they sign up for that then they're in the email list as well. </p> <p><strong>Robert:</strong> The other is do you have an upfront product of any description or do you have a free trial or are they spending money with you on day one when they become a member? </p> <p><strong>Stephan:</strong> So the way I've structured it right now is that they can try the entire first month and if they're unhappy for any reason they can get a full refund. </p> <p><strong>Robert:</strong> Are you getting cash money on day one or do you have to wait 30 days before you receive anything? </p> <p><strong>Stephan:</strong> No, when they sign up that's they're buying into it at that point and then they have the first full month. And then I do include a bonus program with that, and then they can keep that [inaudible 17:54]. </p> <p><strong>Robert:</strong> And what's the value of the bonus program? </p> <p><strong>Stephan:</strong> I've put the value on that at, I think we have it at either $600.00 or $700.00. I can't remember what it is right now. </p> <p><strong>Robert:</strong> And then what is your monthly membership price? </p> <p><strong>Stephan:</strong> $197.00. </p> <p><strong>Robert:</strong> Okay. I like charging upfront. You're going to get fewer members that way. </p> <p><strong>Stephan:</strong> I'm okay with that. Yeah, I'm totally okay with that. I'd rather have a small number that I'm really sure of than a large number that then drop off. You know? </p> <p><strong>Robert:</strong> Right. So you will improve your dropout rate, your turn rate by forcing them to buy in order to get in but what I like about it is it's a lot better from a cash flow standpoint even if it costs you $200.00 to get a new member you're breaking even at month one and everything you get from then on is profit. </p> <p><strong>Stephan:</strong> Right. Exactly. </p> <p><strong>Robert:</strong> Too many times folks will do a free trial and they're waiting a month or two in order to try to get any revenue out of their new members. </p> <p><strong>Stephan:</strong> Right. </p> <p><strong>Robert:</strong> I haven't seen any of your marketing or how any of that stuff works, but ordinarily if you would ask me just out of the blue I would normally suggest that when the customer comes their goal is to get free information and learn about a solution to their problem. Your goal is to get a decision and if you don't feel like they have enough information in order to make a decision out of your free report, that they don't have enough of a relationship that they don't know you well enough in order to make a purchase then I would improve that free report so that they have that information to make that decision. And I would normally make that free report go ahead and offer them the opportunity to join. And I would probably have some sort of webinar or something very, like maybe even immediately when they -- like a webinar version of the free report that they receive when they opt in to get the free report. So I wouldn't hesitate to tell your story right at that time. People's excitement wanes over time and heck there are bunch of people, you know, I don't know how many times you've gotten free reports that you've never read. </p> <p><strong>Stephan:</strong> Absolutely. </p> <p><strong>Robert:</strong> But you got to know that there are people that are opting in that have every intention of reading that thing from cover to cover and just never do. And that's why you've got the follow up and the Q&amp;A calls but I would certainly while they have that pain say, you know, I would go ahead after they opt in give them a little presentation and invite them to solve this pain and get your $647.00 program and monthly membership for only $197.00 without any risk. </p> <p><strong>Stephan:</strong> Sure, I mean, because there's really no -- I was thinking about it. That's a good point because if I improve what that is then there shouldn't be any reason not to offer it right then because some people will and some won't, but the ones who won't well then they may still come to the live Q&amp;A and then they would get the offer there so then they join there and if they don't then they're still in the email phase of it so then they'll still get, you know, they get another opportunity to, so that's simply, I mean it'll be presented to them when they're ready at some point. So that's what's kind of cool about it. But I do like the idea of moving that up and not being afraid to do that. </p> <p><strong>Robert:</strong> Yeah. And the Q&amp;A calls are pretty awesome. That's nice that you're willing to do that. But I think that should be a supplement to the sales funnel and let it rather than be the sales funnel. </p> <p><strong>Stephan:</strong> Ah, okay. Yeah, I guess I was thinking of it as a key piece because it's sort of a taste of part of what the membership program is, right? I mean it's sort of because the membership program is a community discussion of course and there's a newsletter but then there's also that I've extended my coaching and mentoring calls. And so it's sort of a taste of that piece. So I was thinking of it in terms of that being a good sort of try it before you buy it mini version of it, but I get what you're saying, like it shouldn't be a key piece of it because then it's presenting a [inaudible 23:41] actually showing up for that, showing up for that, that type of thing. </p> <p><strong>Robert:</strong> And I would say that the Q&amp;A call is your opportunity, so this is not a sales call obviously on the back end but if it were I could go well, you know, Stephan I think this is a very good question and in fact within the Information Marketing Association we have a whole area on generating new customers and creating sales funnels and I think it would be very helpful for you to be able to have access to those because there are sample funnels, sample approaches, you know, sales letters and even order forms there that you could use to really pattern off of in order to create your own funnel. And then I could answer your question. </p> <p><strong>Stephan:</strong> Yeah, yeah, yeah, the same thing but doing it, right? Yeah, I mean [inaudible 24:36] you know I've got a, like, oh, you know there's a report I have up on this and it goes into depth exactly on that question and I want to get that to you, or, you know, that's interesting because we just had a discussion on that in the group program and we had a really good discussion on that in the summit that was good, but the details are all in that. So that's good. Yeah, probably a great way to plant it and then presenting that opportunity. Yeah, and I'll tell you what I'm going to answer your question, but stick on the call because you're going to hear, you know, I'll give you more information about how you can be a part of that later. </p> <p><strong>Robert:</strong> Exactly. Exactly. So yeah, that on your open Q&amp;A call for the great unwashed masses it's exactly what I would recommend you do and then that gives you, you know, the Q&amp;A they're coming because they have problems and they like what you have to offer and they want to know more and if you think about a television show they have it's 42 minutes worth of programming for every hour and 18 minutes worth of commercials for every hour so if you kind of stick with that sort of ratio then you know you're in a very tolerable place. </p> <p><strong>Stephan:</strong> Yeah. I'm actually kind of planning on following one of the webinar tactics, you know, that so you can see where at the break they have the pre-recorded bit, right? And so I'm kind of planning on using something like that where I have that set up and then it's like okay, you know, we're going to take just a real quick break here and then play that and then come back and do some more Q&amp;A and that type of thing. </p> <p><strong>Robert:</strong> Well, you know, I think that's brilliant and that's fabulous that you'd do that. Now the key is in the way you introduce it. I don't believe that they say we're going to take a break and...</p> <p><strong>Stephan:</strong> Yeah, I didn't mean, yeah, that wouldn't make any sense. No, I would definitely not say here, listen to this important message or whatever. </p> <p><strong>Robert:</strong> I've got something very important to share with you and then they'd turn on the recording. To some people it may even be seamless and they might not even realize or recognize that they've flipped over to a recording. </p> <p><strong>Stephan:</strong> Yeah, and like when you're listening to the radio and they do that there's no one knowing. And the other thing it does is it actually a lot of times I think people listen on the calls and then they just kind of listen passively if a topic catches their interest so then when you say something like that, &quot;Okay, here's something really important to listen to,&quot; then it kind of pulls them in and then they're like okay, so yeah.  </p> <p>Now the other thing that we've been kind of toying with the idea on, and we go back and forth and we haven't tested it yet, but we've actually been toying with the idea of having the Q&amp;A call instead of being -- that evolved out of people finding out what I do and saying, &quot;Oh, you know I'd love to pick your brain. I'd like to pick your brain about that,&quot; and I didn't have a place to send them and I was like I was getting tired of just having all these phone calls and lunches where it's like come on this is killing my time. So I got the idea from a friend of mine and I decided to create something that would send them that, &quot;Okay, you want to pick my brain you got it but it's going to be on this day and time and you're going to call in and you're going to be in the queue and you're going to be, you know, anybody who's asking to do this this is your chance and if you're not there I'm sorry.&quot; And it really became a cool tool, and the person I got the idea from we both had been talking about, &quot;You know, I almost wonder if that should be an initial purchase,&quot; you know, a small purchase but it's an initial show your commitment, like a screening, and then the people who actually sign up for that as a paid thing even though it's incredibly just a small offer, but it shows that they're really even more qualified to move forward to the next step. So we kind of we're thinking about testing that but we haven't done that yet. </p> <p><strong>Robert:</strong> I'd let your buddies test it first. </p> <p><strong>Stephan:</strong> Yeah. Find out what works for them first, right? </p> <p><strong>Robert:</strong> My concern is and one of the key things about doing a Q&amp;A call is having critical mass of questioners, you know, folks that are asking questions. And that makes it fun for you and makes it interesting for listeners. So I guess I would make sure you are at a point that even when you did start charging, you know, like Dan Kennedy he could do that and he could charge ten bucks or whatever for an open Q&amp;A call and have a bunch of people on and ask him questions. So somewhere between here and there for you it would work just fine, but I guess getting those questions, getting the interaction and the opportunity to sell is well worth you paying them to be on the phone. </p> <p><strong>Stephan:</strong> Yeah. And that's been my argument against it so far is just that the value to me is so much more about hearing the pulse, finding out what questions they have and then knowing more of like okay, I've noticed a trend in this direction we need to address this and that type of thing. </p> <p><strong>Robert:</strong> And each one of those questions and answers can turn into an email in your follow-up sequence. </p> <p><strong>Stephan:</strong> Yeah. Absolutely. In fact I've taken a few of them and for the report library and created a recording out of that and then I'm in the process now of taking some of those to make future videos out of and those have come from a question that they came up with, not one that we came up with. [inaudible 30:23] in that regard. </p> <p><strong>Robert:</strong> Yeah. A lot of my articles for GKIC come out of these Jump Start Coaching Calls where somebody asks a question and then I really just turn that answer into an article. Especially at this phase of your business having this opportunity I think is well worth it in order to make some sales, in order to get some information, I'd let him try it just charging for it. </p> <p><strong>Stephan:</strong> Yeah. She's an innovator so I'll let her innovate on it and then [inaudible 31:00]. No, that's great. Robert I really appreciate your time as always. It's always great just of course to get your input and your advice and your expertise but also just having that available to think through it together, you know, to think through it with somebody who gets it. That's so invaluable, so that's a great part of this and I appreciate that. </p> <p><strong>Robert:</strong> Awesome. Well thank you for participating Stephan. It's great to hear from you. </p> <p><strong>Stephan:</strong> All right. Take care. </p> <p><strong>Robert:</strong> All right. And now if you would like to ask a question just hit *1 and you can jump into the queue and then if we don't have any questions we'll just wrap up for today. But your next Best Practices in Information Marketing call is coming up on May 12 and that's going to be at 3:00 Eastern and noon Pacific and that call is with a pretty awesome information marketer Jim Augustus Armstrong who serves flooring dealers and he's really transitioned his membership. Instead of offering a kind of everything in the kitchen sink sort of approach he's offered less and really narrowed down what the member receives down to three things. And if you think about like a flooring dealer they could be doing home shows, they could be doing referrals to designers, there's really dozens and dozens of things that they can do and Jim teaches all of those. But for his front end marketing he has boiled it down to the three most effective key approaches and that has really transformed the effectiveness of his marketing, how he resonates really within the entire industry and so it's going to be cool to hear from him. And the other thing, I mean he has really made himself the sales and marketing person for independent flooring dealers within the entire industry now speaking at the top shows within the industry, so you're going to hear from a guy who is working out of his home, who turned himself -- just started really from scratch and turned himself into the go-to guy within his industry and I think it's going to be very insightful for you and be a great, great program. </p> <p>And then of course if you haven't had an opportunity to ask your question and you would like to go ahead and you can hit *1 now, or you can put on your calendar the next Jump Start Coaching call. It is on May 26 at 3:00 Eastern, noon Pacific. And that will be a great opportunity for you to ask some more questions. </p> <p>So if you'd like to jump into the queue you can. Just hit *1. In the meantime we're going to go to Phil from Lake Forest, California. Welcome Phil. </p> <p><strong>Phil:</strong> Hey, good afternoon. Thanks for taking my call. </p> <p><strong>Robert:</strong> Absolutely sir. How can I help you? </p> <p><strong>Phil:</strong> Well, I'm launching my area exclusive big ticket program for chiropractors. </p> <p><strong>Robert:</strong> Yeah. </p> <p><strong>Phil:</strong> And I'm a chiropractor so I'm basically selling them all the stuff that's working for me. And my question is my sequences I'm going to send out a lead generation letter here on Friday for a discovery day that's the first weekend in June. I know I&rsquo;m kind of pushing it. But my question to you is so the sequence is they're going to request the free report and then the report's going to pitch them on what I'm selling which is a $30,000.00 area exclusive program with a continuity on the back end and so they have to fill out an application to come to my discovery day. I'm sure you're familiar with this whole type of flow, right? </p> <p><strong>Robert:</strong> Sure. </p> <p><strong>Phil:</strong> Yeah. My question to you is is it realistic -- my goal is to have these guys fill out the application, send it in and then we get in contact with them and give them the information where they're staying and everything, but I know some of these guys are going to have questions and try to get all their questions answered over the phone and I am resistant to wanting to get on the phone with these guys because I figure it's going to ruin the sale. Do I have the right mindset on that as far as making them come here to get all of their questions answered and try to stay off the phone with these guys? </p> <p><strong>Robert:</strong> I think it would be very valuable for you to have somebody on the phone that's able to sell and close them. And the sale is really about them and their pain and what their goals are and what they're trying to achieve. Is your revenue up this year? Is revenue in your chiropractic practice up this year or is it down? What is your goal revenue for this year and where are you at today? Are you working more hours in your practice or fewer? </p> <p><strong>Phil: </strong>Yes, but a consultative type of call before they even come to the discovery day you think that's important huh? </p> <p><strong>Robert:</strong> Yeah. But not with you. See if they get you on the phone they're going to want a coaching call and they're going to want to be able to ask you a whole bunch of questions. And so if you must do it I think it's going to help you fill the event. If you have someone else who can do that I think it would be optimal. </p> <p><strong>Phil:</strong> Got it. I guess so how do you get in that situation to answer their question, I mean try to do a consultative type of phone conversation without them trying to get every detail of our program revealed to them? I just feel like they're going to want to know everything if they want more reason to fly out here, you know? Some of it I want to keep a mystery like hey, come out and find out the secrets, you know? </p> <p><strong>Robert:</strong> Yeah. And I think that it sounds like it says here that your goal is here and you're out there. I can tell you Doc, you sound like the perfect candidate to come to the event because at the event we're going to reveal the eight ways, you know, the single best marketing approach to boost your revenue by 33.8 percent within four months. So it's like, oh what's that all about? Well, you know, that's why you have to come because even if I wanted to it's not something I can reveal over the phone. I got to show you a chart and show you how this works and besides that's what we're going to be doing at the event. </p> <p><strong>Phil: </strong>Got it. </p> <p><strong>Robert:</strong> So you kind of go through the bullet points as to how it's going to benefit them. But at no point do you actually teach them what it is. </p> <p><strong>Phil:</strong> Got it. Okay. </p> <p><strong>Robert:</strong> Because what it is, and this is very typical of how all marketing works, you simply tell them how delightful and wonderful it's going to be without revealing exactly what it is. </p> <p><strong>Phil:</strong> Yeah. I guess that's the secret to the whole thing is to be able to give them they can walk away feeling like they got their question answered or feel good about the conversation and have the desire to come to learn more. </p> <p><strong>Robert:</strong> Yeah. And in all the times I've done this exactly what you're doing, adding a phone access has been helpful, and you may even, I mean I've even done it where we make the phone the first step, or not the first step but they get the response so they call, they get the sales letter, they get the free report and then rather than having the application be the step the step is having a conversation. </p> <p><strong>Phil:</strong> Interesting. See if you're a right fit for the program it's where you [inaudible 39:45] out here type thing. </p> <p><strong>Robert:</strong> Right. And that's really a sales call where they essentially go through the application asking them questions and kind of filling out that maybe not quite so rigorously as a regular ad, but you're gathering the essential details you need and going well, it does sound like you'd be a very good candidate for this program because it's going to teach you this, it's going to teach you that and it's going to really help you and your team boost your practice. </p> <p><strong>Phil:</strong> I think that's some good advice. Have you done it in the past where you didn't talk to them on the phone and you just tried to see how many your sales letter would generate, drive to your event? </p> <p><strong>Robert:</strong> I have. </p> <p><strong>Phil:</strong> Did it work at all or? </p> <p><strong>Robert:</strong> It does. Absolutely. But the results were not what we wanted. I've not had a situation where scaling a business with like an area exclusive $30,000.00 preview. I've not been able to scale that without a call, without a phone step in the process. </p> <p><strong>Phil:</strong> Makes sense. And I guess maybe that since this is the first time go around I'm probably only going to get, I mean I have a small list, I'll probably get probably about -- my goal is to get like five guys to this event, right? So maybe that takes ten or 15 conversations to get five guys to show up, so maybe I need to be willing to do that the first time just to figure out the process. </p> <p><strong>Robert:</strong> Right. And I think it'll also give you extremely valuable feedback, you know, what are they thinking about the sales letter, what are their questions, what are their hang ups, what did they not even pay attention to that you thought was just absolutely important that they hear and see that when they get on the phone they're totally oblivious about? </p> <p><strong>Phil:</strong> Good point. Hey, well I'm glad I called you. That's very helpful. </p> <p><strong>Robert:</strong> Yeah. Good luck. </p> <p><strong>Phil:</strong> How often do you do these calls? </p> <p><strong>Robert: </strong>Oh, every month. </p> <p><strong>Phil:</strong> Okay. I got to pay attention to my emails more. </p> <p><strong>Robert:</strong> Yeah. You'll get a notice at the beginning of the month and that will give you both calls dates and times, Best Practices call and the Jump Start Coaching call. Just scroll down for the Jump Start Coaching call date and time. And then I gave you May 26, so it'd be noon Pacific time, is the next Jump Start call. </p> <p><strong>Phil:</strong> And I'm sorry that's the call we're on right now is this Jump Start? </p> <p><strong>Robert:</strong> Yes. </p> <p><strong>Phil:</strong> Okay. Thanks Robert I appreciate it. </p> <p><strong>Robert:</strong> Yeah. I look forward to getting an update hearing how your sales are coming. </p> <p><strong>Phil:</strong> Well, I feel the pressure because I&rsquo;m a Platinum member with David Dee right now, and our next meeting is in the middle of July, so I got to get this to back end and get some results so I feel like I got something to talk about. </p> <p><strong>Robert:</strong> Darn right. Great chatting with you Phil. Good luck. </p> <p><strong>Phil:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. If you'd like to jump in the call before we end just hit *1 and in the meantime we'll go to Kay in Sacramento. Welcome Kay. </p> <p><strong>Kay:</strong> Hi, thank you so much for this call. It's just really valuable and I really appreciate it. My question is right now I'm working on creating an audio program and I'm doing it the slightest way on the weekend, but I was wondering if there is any kind of info marketing product to purchase out there that has general templates that you can adapt to your own niche because of the long time it takes to create the content to get started. </p> <p><strong>Robert:</strong> I guess what is your niche? </p> <p><strong>Kay:</strong> My niche is attorneys. </p> <p><strong>Robert:</strong> Probably GKIC used to have something. And so I guess what is it? You're trying to teach them marketing? </p> <p><strong>Kay:</strong> Right. Marketing and business coaching. Right now starting off with creating an audio program. </p> <p><strong>Robert:</strong> Now I understand. And so at this moment you've got to kind of start it from scratch. </p> <p><strong>Kay:</strong> Right. So I'm almost done with my audio program but of course when you're starting you have to come up with the -- you have to create a few products and it's taking a long time since I'm also running a practice at the same time. </p> <p><strong>Robert:</strong> As we're talking I'm looking at the GKIC website to see if I can see -- because what it was is they sold Bill Glazer's BGS Marketing Course for Retailers and back in the day when you bought that you also got a license to you to adapt it for your own niche and I wanted to see if they still offered that. No I don't see that. The other approach that I would ask you to consider would be to narrow down what this first product is. </p> <p><strong>Kay:</strong> Right. So I've done that, so I've narrowed it down to online marketing specifically websites, how to build a conversion based website. So I've narrowed it down to that. </p> <p><strong>Robert:</strong> Pretty big. Because you've got to teach them lead magnets, you've got to teach them follow-up sequences, you've got to teach them...</p> <p><strong>Kay:</strong> Right. </p> <p><strong>Robert:</strong> And you got to teach them landing pages, what they need to look like, welcome pages, you know, thank you pages, what about just like lead magnets, but I don't want to reinvent what you've already got going, but you know how to generate, how attorneys are generating leads. But as far as something that specific I don't know that there is something that is ready to go outside of grabbing a Ryan Dyess product and adapting it for attorneys. </p> <p><strong>Kay:</strong> Okay. All right. Is there anything out there like in general, you know, for other types of products in general that could be adapted besides specifically, this first product I'm almost actually done with. I'm just thinking in the future, you know, when I'm rolling out other products if there is anything. </p> <p><strong>Robert:</strong> Give me just a second. I'm thinking through there is a -- oh goodness, there is a system where there are thousands of products that are posted online and you can kind of check out the different products and even sell them. And I can't believe it's not coming right to the top of my head because it can be a very effective way of testing and testing what types of products will work. It's called Click Bank. And so I certainly would encourage you to go to Click Bank and see what types of product, you know, take a look at those products that are available. Very often you can take a Click Bank product and the owner of the product will allow you to license it for your own particular niche or system so there are certainly those opportunities as well. In terms of having a library of products to adapt there isn't really that at this time. </p> <p><strong>Kay:</strong> Okay. All right. Well, thank you. It's helpful feedback. </p> <p><strong>Robert:</strong> Okay. Great. Well, good luck on your product. I certainly look forward to hearing how it turns out and how your sales go. </p> <p><strong>Kay:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. So that does it for today's Jump Start Coaching Call. Thank you Kay. Thank you Phil. Thank you Stephan. Appreciate you joining us today and asking me a question. And thank you for everybody who participated today, even if you didn't ask a question. And again, I look forward to chatting with you next month, your Best Practices in Information Marketing call is going to be May 12 at 3:00 Eastern and your Jump Start Coaching Call next time you get a chance to ask questions and have a live call in is on May 26 and that's at 3:00 Eastern, noon Pacific. Appreciate you and I look forward to talking with you then. Bye-bye. </p> </div> Tue, 02 Jun 2015 14:35:44 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/april-2015-jump-start-coaching-call