Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Wed, 27 May 2015 21:42:23 GMT IMA Ezine Week 21 of 2015 | The worst time to plan for disaster http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-21-of-2015-the-worst-time-to-plan-for-disaster <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> May 26th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 21 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I had a job for six years. I started as a bookkeeper and quickly became the company&#39;s controller. Within two years, I had become the director of business affairs. Then I bought the business, just six years after joining the firm as a bookkeeper.</p> <p> I used employment as an opportunity to learn as much as possible. I set up the network server. I loaded Novell version 1.0, a program that, back then, came on about two dozen 5&frac14;-inch floppy disks. I spent an entire Fourth of July holiday learning how to program Microsoft Access databases, building my own CRM systems to track member contact information, dues payments and conference registrations.</p> <p> While my job was a great learning ground, I soon figured out I&#39;d never get paid what I was worth. My salary took money out of my boss&#39;s pocket by lowering the amount he could take out as dividends from profits. And what&#39;s worse, I was building his business, his machine to generate profits. If he fired me, I&#39;d have to walk away, and everything I had built would be out of reach. I knew I had to work for myself.</p> <p> I met my boss for lunch on Labor Day, made him an offer for his business and within a few weeks I owned the company.</p> <p> I started working more than 90 hours a week. I flew more than 100 flight segments around the country, meeting with clients and building important relationships. Yes, I was working a lot harder, but it was my company now.</p> <p> To keep my family time in balance, I&#39;d come home for dinner every evening I was in town, except Fridays. On Fridays I&#39;d stay at the office and work until dawn on Saturday. This way I missed as little family time as possible.</p> <p> I was woefully unprepared to take over a business. I had a lot to learn, and I had to learn it on the job. While I had a good team assembled, with employees who wanted the company to succeed, I also had others who were bitter and frustrated that the previous owner had sold the company to me. Often it was difficult to tell who fit into which category. After a lot of tears, frustration and angry fights, I had things running smoothly within a couple of years.</p> <p> Most important, the business was mine; I owned the keys to the door. It was my responsibility as well as my opportunity to succeed. I learned more in a week as an owner than I did in a year as an employee. This was my company. Most days it felt like we were &quot;building the airplane while flying it,&quot; but I was going to do whatever it took to make it work.</p> <p> None of us are prepared to know everything it&#39;s going to take to run a business until we do it. There&#39;s never a way to get enough experience until you take the plunge and do it.</p> <p> Sometimes when I see my friends who hold regular jobs, I get a twinge of envy. Many of them make great money, $200,000.00 or even a lot more. With jobs they have a whole lot less to worry about. While I&#39;m negotiating salaries, running marketing campaigns, innovating to stay current and working to keep customers happy, they work their jobs and get several weeks of vacation a year.</p> <p> Yet I know my friends&#39; high salaries can disappear in a second. Businesses close without warning, law practices break up and new business owners come in to clean house.</p> <p> When it&#39;s sunny and 73 degrees outside, it&#39;s hard to believe the weather forecast predicting a bad storm will arrive tomorrow morning. It&#39;s the same when you have a good job. It&#39;s hard to imagine that tomorrow it can be gone, but experience proves it can happen to anyone.</p> <p> The only solution is to create a business for yourself. To create a business you own. To learn on the job and build it as you go. You&#39;ll have a lot to learn, but you&#39;ll never get your freedom and become successful until you make it happen.</p> <p> Many coaching clients have come to me with feelings of being overwhelmed because of the pressure of business ownership. Some are overwhelmed because the success of their marketing has created fulfillment and customer service challenges. Others have achieved one level of success and are looking to make the next leap. While I understand and implement today&#39;s most advanced marketing systems, I also understand the processes that need to be implemented to fulfill your promises and give you that great business owner lifestyle everyone wants. If you are looking to take your million-dollar business to $5 million or more, I can help you. You can book a telephone appointment with me here: <a class="inf-track-81770" href="https://www.timetrade.com/book/G17YM">https://www.timetrade.com/book/G17YM </a></p> <p> Has business ownership given you personal freedom? Do you long to have your own business? Or do you have the perfect job? Visit the page <a class="inf-track-81772" href="http://associationmarketing.com/worst-time-plan-disaster/">The worst time to plan for disaster</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Effective Video: Getting the Most Out of This Critically Important Media</h3> <p> On average your customers spend a lot more time watching video on television, in the movies and online than they do reading books and text. If you want communicate with these customers it&rsquo;s more critical than ever that you know how to effectively use video. Where to use videos, creating them efficiently, and understanding how to promote them are the critical skills of all marketers, and life-and-death important for information marketers. This program is all about using video to attract attention, get more customers and produce content for your info-marketing business.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The quickest and easiest ways to create video</li> <li> Essential elements to make videos engaging and addictive</li> <li> The 7 videos every business should be using to create a flood of online traffic and a crowd of new clients</li> <li> How to guarantee your videos get found by your targeted, ready-to-buy prospects</li> <li> Easy to implement video tactics you can teach your customers</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-81774" href="http://www.info-marketing.org/resources/best-practices-calls/item/effective-video-getting-the-most-out-of-this-critically-important-media">Effective Video: Getting the Most Out of This Critically Important Media</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-81778" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-81780" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-81782" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-81784" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-81786" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 26 May 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-21-of-2015-the-worst-time-to-plan-for-disaster IMA Ezine Week 20 of 2015 | When I was in debt and scared http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-20-of-2015-when-i-was-in-debt-and-scared <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> May 19th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 20 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>My wife and I were having dinner in our dining room while the news played on the television in the adjacent living room. Although we weren&#39;t paying much attention, one of the teases before a commercial break caught our attention.</p> <p> &quot;Police shoot dog on Eddie Road! Story right after this break.&quot;</p> <p> My wife, Kory, and I looked at each other. We lived on Eddie Road. We were accustomed to police stories being about neighborhoods on the other side of town. Now the police were shooting dogs on our street!</p> <p> It got worse.</p> <p> The news showed video of the house where the shooting occurred--and it was right across the street. Yes, directly across the street from the little yellow house where Kory and I lived with our 2-year-old daughter.</p> <p> The police came by to arrest a guy who had failed to appear in court. The guy sent his dog after the police. To defend themselves, one of the officers shot the dog and killed it. During the distraction, the perpetrator escaped.</p> <p> There I sat, living across the street from someone the police had come to arrest, in a terrible neighborhood with my family. I glanced at the swing set in our backyard where I frequently played with my daughter. We needed to move.</p> <p> My wife and I lived on Eddie Road because we had no choice. We were married young, and Kory was pregnant before our first anniversary. Both of us brought debt into the marriage, and together we owed more than we earned in a year. Plus, my wife didn&#39;t go back to work after our daughter was born. She didn&#39;t make enough at her job at Home Depot to justify the time and expense. We had to grow up quickly.</p> <p> All this made us work harder. Kory babysat for one of her friends, generating more than she would have in her job. Plus, we started a new courier business, walking license applications through Tallahassee&#39;s government offices in the time before you could apply and renew online. Within a few years, we generated the money we needed and paid off everything we owed, plus interest.</p> <p> Today we live in a nice home and enjoy spending time by our pool, but I&#39;ll always remember where we came from. Those experiences gave us the work ethic we have today.</p> <p> I&#39;m telling you this story to illustrate something important. When you talk about your fancy lifestyle, people have two common reactions. The first is &quot;Wow! I&#39;d like what he has. I&#39;m going to do what he did.&quot; Alternatively, people might think &quot;He&#39;s such a blowhard, talking about how rich he is.&quot;</p> <p> By admitting your faults and showing a clear &quot;before picture&quot; of your life--how you struggled before you implemented what you teach--you reveal that you are human. Instead of seeing you as superhuman, customers can identify with you.</p> <p> Often we are afraid to reveal our faults to our customers. We fear they&#39;ll think less of us when we admit we aren&#39;t perfect. Quite the opposite. Faults make us human. Revealing a vulnerable side to your customers will help them see themselves in your story, strengthening the bond they have with you.</p> <p> One warning: I have seen this backfire. If your fault happens to be poor customer service or not paying your bills, it&#39;s important to get that fixed before you admit it&#39;s a fault. No one wants to deal with someone who is a mess. Customers will not fall in love with you because you admit how badly you run your business. You have to fix the problem and then admit to it after you have found a solution.</p> <p> Have you found this to be true? What faults do you admit to your customers? Or do you disagree? Visit the page <a class="inf-track-81752" href="http://associationmarketing.com/debt-scared/">When I was in debt and scared</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s No BS INFO-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent No B.S. No B.S. Information Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The new scarcity of the full-on Internet age</li> <li> Money is unlimited, time and other resources used to attract and obtain it are NOT</li> <li> The three success mandates for you, in this field, NOW</li> <li> The print media that refuses to die in spite of free providers on the Internet and what it means to you</li> <li> Positioning your industry training as an opportunity to attract more customers of higher value</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through May 31, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-81754" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2015-no-bs-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-81758" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-81760" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-81762" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-81764" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-81766" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 19 May 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-20-of-2015-when-i-was-in-debt-and-scared IMA Ezine Week 19 of 2015 | Proclaiming the unpopular truths http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-19-of-2015-proclaiming-the-unpopular-truths <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> May 12th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 19 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Imagine walking into a church just before the service begins, striding up to the front, getting everyone&#39;s attention and proclaiming there is no God.</p> <p> Or--this could get you injured--imagine going to a Veteran&#39;s Day ceremony and telling everyone their service to our country was just another job, like spending four years working at a Chrysler plant.</p> <p> How are you going to be received? At the least, you&#39;ll be thrown out, maybe even roughed up in the process.</p> <p> People want to believe. If you challenge their beliefs, they will at least resist you and at worst start a fight.</p> <p> The cable news industry figured this out 15 years ago. Fox News created an audience by giving conservative viewers the news and commentary in a way they already believe. No one is convinced by Sean Hannity. Sean&#39;s commentary reinforces what his audience already believes. In the same way, Rachel Maddow and Al Sharpton on MSNBC merely reflect their audience&#39;s point of view. They aren&#39;t winning any converts to their way of thinking.</p> <p> That&#39;s what makes the webinar I created is so dangerous. In my webinar I challenge several commonly held beliefs in the info-marketing world, including beliefs about product launches, continuity programs, membership sites, social media and more. I give the other side of the story no one talks about. Most important, I take on the so-called gurus who prey on people by selling products that will never generate the results they promise. You can register for my webinar here: <a class="inf-track-81720" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a>.</p> <p> Even if you watched the webinar a year ago, it&#39;s time to check it out again. The refresher will do you good. Especially if you&#39;ve worked the last year and haven&#39;t been reaching your goals. Many who watch finally understand why they weren&#39;t getting the results they hoped by implementing their current business plans. It reveals how to fix that and finally get onto their success path.</p> <p> As marketers, we aren&#39;t convincing people of anything. Instead, we are positioning our products according to what our prospects already believe. If they believe there are secrets to wealth, then we say our product is a secret so they&#39;ll buy it.</p> <p> But some marketers go a step too far. If their prospects believe there are strategies that allow people to get rich without doing any work, then these gurus claim their products deliver results with little or no effort required. Products like these prey on people&#39;s desires. The sellers of these products merely figure out what people want to buy and then claim to sell it to them.</p> <p> That is exactly what I&#39;m attacking in my <a class="inf-track-81722" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a>. That&#39;s why my webinar is so dangerous. I&#39;m debunking &quot;get rich quick&quot; and &quot;easy money&quot; beliefs rather than catering to them.</p> <p> But I don&#39;t care if it&#39;s dangerous. I get call after call after call from frustrated people, and I&#39;m tired of it. They hear a promise of making big money, so they invest in a product. They implement what they are taught by the guru and then fail to generate the promised results. (Yes, many actually faithfully try to implement with the products they buy.) However, there was no way the product could deliver on the promises because the promises were invented to cater to what the prospects already believed and wanted. This makes people feel dejected. It makes them feel like losers, like they failed. But the truth is it was the guru that failed them.</p> <p> I want you to believe in yourself rather than in some &quot;magic potion&quot; product. There are ways to make money, ways to build a successful, long-term business. These methods require you to work through a steady process. They are like turning the crank on a jack-in-the-box. That guy isn&#39;t going to pop out unless you turn the crank. In business, no money comes out unless you do some work.</p> <p> I&#39;ve already received a lot of criticism about my <a class="inf-track-81724" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a> webinar. However, I see where the criticism is coming from, so I know I&#39;m doing the right thing.</p> <p> Fact is I&#39;m not trying to convince anyone of anything new. I didn&#39;t create this webinar to persuade people who believe in &quot;get-rich-quick&quot; to suddenly believe in the value of learning and hard work. No, I created the webinar to identify a few hard workers who are looking for someone to reveal--finally--what it takes to succeed.</p> <p> In the <a class="inf-track-81726" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a> webinar, I separate the myths from realities by telling the other side of common info-marketing programs, the truth no one talks about. Everyone fears that if they give their customers the &quot;downside,&quot; then their customers won&#39;t buy. Heck, that may be true; disillusioned customers may be turned off.</p> <p> But I think it&#39;s more important for customers to be educated, to know what they are getting into and to be prepared to succeed. <a class="inf-track-81728" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a> breaks down what you need to do to build a successful, long-term business quickly. It&#39;s like handing you the crank to turn to create your own money machine. Plus, I reveal how some of the cranking can be automated by using the Web.</p> <p> I&#39;m proud of the <a class="inf-track-81730" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a>. The people who have already seen it report they were completely blown away and excited. They have been impressed with how I explain business and reveal the stuff no one else talks about.</p> <p> Now, it&#39;s your turn. I&#39;d appreciate your input.</p> <p> You can register for the next webinar by visiting <a class="inf-track-81732" href="http://www.InfoMarketingPyramid.com">Your Money Machine Blueprint</a>. Pick a date and time that&#39;s convenient for you.</p> <p> If you are like the others I&#39;ve shown it to--people who have been silently hoping for someone to come along who will reveal what it really takes to succeed, step-by-step, without the lies and false promises about easy money--you&#39;ll be excited to see what I reveal on this webinar.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy: Generating New Customers and Big Money through Your Own Events</h3> <p> The oldest form of information marketing continues to be the most profitable opportunity to generate new customers, ascend current members to higher level programs and generate revenue for your business. Dan Kennedy will reveal the insider secrets he&#39;s learned from 45 years of speaking and putting on events for himself and his clients. In this program you&#39;ll learn how and when to use events. Plus, how to structure events to give your attendees the best experience while also maximizing the revenue opportunity for yourself. This program is a detailed look at the most powerful media in the information marketing business today.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Ways info-marketers fail to use events effectively within their business.</li> <li> How to fill events so you have a room full of customers eager to hear you speak.</li> <li> How to ensure the event is a win for your attendees while also making your revenue goals.</li> <li> The timing and choreography of sales presentations within your event to maximize sales and keep attendees happy.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-81734" href="http://www.info-marketing.org/resources/best-practices-calls/item/dan-kennedy-generating-new-customer-and-big-money-through-your-own-events">Dan Kennedy: Generating New Customers and Big Money through Your Own Events</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-81738" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-81740" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-81742" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-81744" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-81746" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-81748" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 12 May 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-19-of-2015-proclaiming-the-unpopular-truths IMA Ezine Week 18 of 2015 | Get your clients results quickly http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-18-of-2015-get-your-clients-results-quickly <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> May 5th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 18 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Before I created and sold information products, I delivered consulting services for many years. Most projects required strategic planning; some entailed creating systems and business process; and others involved marketing.</p> <p> While the projects varied in scope, they had one thing in common: The business owner always thought his or her employees were the problem. I was brought in to train the team, and if necessary, replace one or more team members.</p> <p> Yet, I often found the staff&#39;s problems were a simple reflection of the boss. Every time I&#39;ve come across an entrepreneur with a &quot;dysfunctional&quot; team of employees, I&#39;ve found it is the entrepreneur who is dysfunctional. The team is just trying to hang on.</p> <p> I&#39;ve promoted staff training programs for many industries over the years, and I have a product for the info-marketing industry called Relief for Frustrated Info-Marketing Staff. I especially like programs that are designed for the business owner to hand over to a staff person to implement. For example, <a class="inf-track-81698" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/coaching-program-teaches-employees-to-implement-marketing">Ron Wilkinson of RestaurantMarketingGroup.org</a> sells a marketing system to restaurant owners that is designed for a hostess or a server to implement. This system is brilliant because the restaurant owner can buy the promise of the new customers he or she wants without having to do any work.</p> <p> Yet, if the business owner is dysfunctional, even a program like Ron&#39;s is doomed. When the hostess comes to the owner and explains how the product teaches that every server needs to start collecting names and addresses from customers, the dysfunctional business owner will never provide the servers the necessary training and incentives to make that happen. Dysfunctional bosses always sabotage themselves.</p> <p> This presents a challenge for you and me. We have a customer who wants to solve a problem in his or her business. But our customer is the one causing the problems and the largest obstacle to implementing solutions.</p> <p> This is a challenge for two reasons. First, no one wants to admit he or she is the reason the business isn&#39;t working. Second, even when someone does admit it, it&#39;s extremely hard to change old habits.</p> <p> When I encounter this challenge in a coaching environment, my first impulse is to try to get the client to replace all of his or her habits with new ones. New work schedule, new project priorities, new systems and ways to work with employees. After all, that&#39;s the fastest way to generate the results the client wants. Usually that prescription ends badly, often with the coaching client hating me and thinking I&#39;m a villainous taskmaster.</p> <p> You can&#39;t fix a client&#39;s actions until you fix what&#39;s going on inside his or her head. If you prescribe all the right actions, your customer&#39;s brain will resist leaving the old habits behind. The coaching client will experience frustration and take it out on you.</p> <p> I have found the best way to deal with clients is to give them a small task that allows them some early success. Then, build on that success as you go. I resist all impulses to move them along at my speed. Instead, I give them small changes that can improve their lives without asking them to change all of their habits at one time.</p> <p> While people want all of the benefits change can bring, they hate the changes themselves. They resist change at all cost. So, even though the customer came to you for those benefits, you have to resist the temptation of thrusting too much change on him or her at one time.</p> <p> You may embrace change and want the fast results that come from rapid implementation; however, most of your customers will be quite different. Show them the path to achieving the results they want, but be patient if they choose to proceed slowly.</p> <p> How do you work with your customers to encourage them to embrace the changes they need to make to achieve the results they desire? Or do you have a different approach entirely? Visit the page <a class="inf-track-81700" href="http://associationmarketing.com/get-clients-results-quickly/">Get your clients results quickly</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> The Simple Mechanics of Making More and Working Less</h3> <p> Nothing will have a greater impact on your income and lifestyle than embracing systems to solve problems in your business. Even if you consider yourself to be a creative person, having systems will give you more time to be creative and will make that creative time more productive. While we all have heard this many times, in the heat of the moment, it&#39;s often easier to just take care of something ourselves than it is to figure out how to delegate it. Plus, most of us worry about the expense and time associated with creating and implementing systems. The real secret is that it&#39;s not as difficult as it first appears. All it takes are a couple of simple tools and one single decision to unlock the power of systems in your business. This program delivers the essential systems-building tools to unlock the promise of &quot;Making More and Working Less.&quot;</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> First steps in revitalizing an email list into active buying customers</li> <li> The marketing systems necessary to generate sales and maximize the value of your customers</li> <li> A unique &quot;name your own price&quot; sales funnel you can test for your own business</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-81702" href="http://www.info-marketing.org/resources/best-practices-calls/item/the-simple-mechanics-of-making-more-and-working-less">The Simple Mechanics of Making More and Working Less</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-81706" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-81708" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-81710" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-81712" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-81714" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 05 May 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-18-of-2015-get-your-clients-results-quickly Dan Kennedy's April 2015 No B.S. Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-april-2015-no-bs-information-marketing-special-report <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUFwcmlsLTIwMTUtTm8tQi5TLi1JbmZvcm1hdGlvbi1NYXJrZXRpbmctU3BlY2lhbC1SZXBvcnQtYXMtYS1QREYtZmlsZS5wZGY%3D" title="Dan-Kennedys-April-2015-No-B.S.-Information-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-April-2015-No-B.S.-Information-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s April No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> You can demand more</li> <li> It&rsquo;s all about &ldquo;The Show&rdquo; stupid</li> <li> It better be a &ldquo;Starry Night&rdquo; or they&rsquo;ll just roll over and go to sleep</li> <li> Oprah who?</li> <li> Make it about you</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through June 30, 2015.</p> </div> Fri, 01 May 2015 01:40:31 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-april-2015-no-bs-information-marketing-special-report March 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/march-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-59477"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAMarch2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU1hcmNoMjAxNUp1bXBTdGFydC5tcDM%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p>Operator: Here is your host for today's call Robert Skrob. </p> <p>Robert: Welcome to your Jump Start Coaching call. Today is all about helping you with your questions and really just helping you solve any kind of business challenges or questions or anything like that that you might have. I'm Robert Skrob the President of the Information Marketing Association and author of The Official Get Rich Guide to Information Marketing. </p> <p>Today is all about helping you with your questions. If you'd like to get into the queue or to get into the queue to ask your question simply hit *1. *1 will get you over to our operator Shane who will take your name and city and get you into the queue in your order received. Again, the magical number to ask your question is *1. </p> <p>You know, with these Jump Start Coaching calls a lot of times they'll go for, you know, heck, we've had coaching calls go for 90 minutes or more, and then others wrap up in 15-20 minutes. It just depends on you and how many questions you have. So you can get in the game by asking your question by just hitting *1 on your phone and that gets you into the queue. </p> <p>One of the things that I'm finding that more and more beginning information marketers having success with is starting their business on a local level versus going national or international. And again, if you would like to ask a question and talk about going national or international simply hit *1 and get in the queue. </p> <p>But the thing is when you put so much pressure on yourself to grow a business on a national or international scale very often it's a lot more expensive. The media is more expensive. You've got to do a lot more advertising and marketing, and you're also always dealing with your customers kind of on a long, from a remote basis, you don't have an opportunity to connect with them as closely as you would if they were on a local level. By switching instead to marketing on a local level you get a lot of advantages, the media is a lot less expensive for you so that when you're buying advertising or you're trying to reach out to your target market, communicate with your prospective customers it's a lot easier. You can identify prospects within your local community a lot easier than you are able to identify prospects around the country or around the world and getting their contact information, all those things are a whole lot easier to do when you are simply marketing on a local level. </p> <p>Now as you continue to grow you're able to grow without, you know, it's like, &quot;Oh well, Robert, I don&rsquo;t want to just market my area and limit myself.&quot; Well, as you learn and you are able to coach and network and help move your customers forward then you'll know better what they need, you'll know better what sort of messages attract them, and you'll know how to help them more effectively. And then that's when it's a whole lot easier to scale your business and take it to a more national level. And also, think of it, now when you scale your business out into a national you already have proof that what you're selling works because you proved it with customers within your local area and region. So it just makes it a lot easier to scale a business, you're able to do it while it's small within your local area; you're able to grow on that area, make some money, and build a successful business. And then as you generate revenue and you're looking to expand your business you're able to now grow on a national scale and you've got success stories, you've got money, and you've got a much better position to grow a successful information marketing business than you ever did when you were starting out on your own before. </p> <p>So I've just found that it really works well for beginning information marketers to help start them on a local level and I think I'd recommend that to a lot of folks where it makes sense. It just seems to be a good fit and be kind of a good way to bootstrap your business forward. </p> <p>Again, today's call is all about your information marketing business. I'm here to answer your questions and all you have to do to get into the queue is hit *1 and *1 allows you to ask your question and I'm happy to help you right here and now. There's quite a few people participating in today's call but folks are kind of standing on the sidelines. We will go as long as we have questions and we will kind of wrap up. Sometimes we go for 90 minutes and other times it's 20 or even 30 minutes and wrap up our call. But we simply go and you're in charge and I'm happy to help you with your business and help move you along. So just *1 is how you get into the queue to ask your question. </p> <p>One of the things that, in fact I wrote a little more about starting on a local level in the, I think it's my May article for the No BS Marketing letter, and I had a particular coaching client who was just perturbed and frustrated by the whole idea of limiting himself to marketing in a local area, but then as he was moving forward and continued and able to grow it just is a whole lot easier and you find that you're able to grow a business more effectively, you're able to make more money faster, and when you do want to scale to a national level you've got everything you need to do that. </p> <p>So if you'd like to ask your question just hit *1 and that will get you into the queue. In the meantime, we're going to start with Brandon in Chattanooga. Welcome Brandon. </p> <p>Brandon: Hey Robert. How you doing? </p> <p>Robert: Excellent sir. Happy to have you on the call today. </p> <p>Brandon: Well thank you. I appreciate all your help over the past few months. A little update, we're up to 34 members in our little posting group. </p> <p>Robert: Oh my goodness. Congratulations. That is fabulous Brandon! </p> <p>Brandon: We've got I guess lead generation ads in the first magazine and then the second I've been doing some direct mail to a really good limited association list that I'm about to start. It's going after a certain segment of painting contractors through info usa list based on years in business and a certain level of sales to see how that goes. But my question that I have today because my lead generation has been pretty effective, we're converting at about ten percent, I've got a big packet that has like a 55-page report in it and then a CD with testimonials now at the beginning that lead into an interview with a local radio guy that's a real good facilitator, and then of course a signup form, testimonials and print that I've added to over the past few months. And the second is a four-page letter with a reply form and then a postcard for the third step. I'm adding a CD to the second step. We do emails every other day and two phone calls, and so we're kind of converting at about ten percent right now. My question to you would be what do you do with people who opt out of your email list? Do you keep them on your mail list or do you get rid of them? </p> <p>Robert: So they've run through this process but they haven't yet purchased? </p> <p>Brandon: Not all the leads, but people that actually opt out on your email list. </p> <p>Robert: Oh, okay. Do you continue to send them mail in the US mail? </p> <p>Brandon: Yeah. </p> <p>Robert: I would. </p> <p>Brandon: Yes. Okay. </p> <p>Robert: Yeah. Just because they opt out of email doesn't necessarily mean you shouldn't continue to contact them via mail, especially because isn't your offer to get something by mail? </p> <p>Brandon: Well the original offer was to get something mailed and they get mailed and emailed through a 21-day sequence. </p> <p>Robert: You know, Brandon if I say, &quot;Hey Brandon, I'm going to mail you this package,&quot; and you say, &quot;Great, here is my contact information,&quot; and now in addition to mailing you the package I also send you an email every other day it doesn't mean you don't want stuff from me by mail, but you know, kind of the email was just bonus. It wasn't necessarily part of the deal. </p> <p>Brandon: It's all mail. And then because I'm sending out newsletters, but basically like you said, I mean they're just really testimonials disguised as news, and that's what they are. You know, you've mentioned doing the webinar and I did that and I picked up, we only had about five or six on the call, of course we had about 20 sign up for it. I used Go to Webinar. I didn't push it like overly hard. I sent out two or three emails. I sent out one like little invitation and I think I put a postcard in the newsletter to the people that I wanted to get on the webinar. So we had about five or six on the webinar. One converted out of the old leads. Do you have any other ideas for step-down offers. I'm about to put everybody through an open enrollment cycle again of old leads with this new CD that I have because they've not at least heard it before. Do you have any tips or tricks on reactivation campaigns for past leads if you're putting them back through a three-step process with email and maybe a phone call? </p> <p>Robert: What is your price point? </p> <p>Brandon: The price point is $697 to sign up for initial enrollment and then it's $297 a month thereafter. </p> <p>Robert: And then how many folks have you had on the phone, I guess how many of these unconverted leads have you had on the phone? </p> <p>Brandon: I drive them to a Survey Monkey application for a discovery call so by the time they get to me most of them buy. But I&rsquo;m logging in right now. We had 48 responses for the discovery call that I'll get on the phone with for 30 minutes or more, and of the 48, 34 turned into members. </p> <p>Robert: Okay. And how many leads do you have beyond the 48? </p> <p>Brandon: Because we convert at ten percent, so if we've got 34 members, we got 340 plus whoever is still in the 21-day cycle now. I sent out roughly about, I feel like I sent out 380 or so newsletters this month. So that would be both members and unconverted leads. </p> <p>Robert: One of the things I might try is having an open call-in hour or two. </p> <p>Brandon: Okay. </p> <p>Robert: The one you might want to just try like a Q&amp;A call like this and let people just, your unconverted leads ask you questions. </p> <p>Brandon: Okay. </p> <p>Robert: One of the tough things about this is if they're kind of reluctant to ask questions and they're going to be at the start, you're going to have to try to fill with some sort of content or tell stories of coaching clients that you work with and their questions and some of those answers. The other thing would be doing it where they simply call you and you say, &quot;Hey, you know, don't leave a voicemail, call, if you get me you get me if you don't get me you got to call back in five or ten minutes,&quot; and every call lasts, you know, let's say every call lasts ten minutes and the idea is you try to sift and sort them and the ones that sound like they could be good prospects for you, you work to book them into a full 30-minute call where you can sell them. </p> <p>Brandon: Okay. </p> <p>Robert: And so it's one more way of trying to engage them. Now with the 48 that requested those discovery calls what was the offer or what was it that you used to get them on the phone? </p> <p>Brandon: It's really just a discovery call and there's a 21-day deadline and if they don't join in the 21-days that enrollment period closes, so they have all the things that come with our program. I do a module that I mail out that's in sequence, I've got Infusion Soft set up to tell me, &quot;Hey, so-and-so gets module one,&quot; it's an audio CD, a template CD, a written narrative, Power Points and the templates printed in a spiral bound notebook and I mail that out every month. And then we do a one-on-one call. They get a quick start 30-minute call where I make specific recommendations and then they get the bonuses are a $300 discount on the enrollment, then the 30-minute call is actually I put it in as a bonus, and then a certificate for three emergency 20-minute calls and three 15-minute ad critiques and those to be the bonuses. Did I explain myself well? </p> <p>Robert: I guess the 48 people how did they know that there was an opportunity to get that set up? </p> <p>Brandon: The discovery call is what I drive them to in everything. So like there's a link to the application. So basically I want people to apply to join and the application leads to the discovery call. So they fill out like an 18-question survey about their painting business and then we get on ___ (16:06). </p> <p>Robert: How do they know that there is the opportunity to ask for that? </p> <p>Brandon: It's what I drive to.  It's the call to action. It's in all the sales letters, it's in all the emails, etc., and the phone call. </p> <p>Robert: Oh, okay. So that's the call -- all right. So you're not driving them online you're driving them to a call. </p> <p>Brandon: Yeah. Well, I'm driving them to fill out a Survey Monkey application which has a link off of the website and then they get on the call with me if they fill out the application. </p> <p>Robert: Okay. All right. And so the 13 questions are designed so that you can solicit pain points, that sort of thing? </p> <p>Brandon: Yeah. That's pretty much it. It's like, you know, how many marketing strategies do you have? Basically I've got about a billion binders of crap that I've bought in the past 18 months and they're all similar. You know, everybody, I kind of took about four or five different models and Frankensteined them together into what I thought would be a good fit and it's worked so far. I just want to see how I can go back to either the old leads or to improve the conversion rates for my new leads. </p> <p>Robert: Yeah. I guess my thinking is now ten percent is not too bad to be flat out honest. For the number of people responding I have seen folks that don't convert ten percent of their leads and they do just fine. So you are doing well. I guess my thinking is what you want to do is get engagement. So whether it is a call in day, another webinar about a different topic, a teleseminar (audio glitch 18:16 to 18:20) and get to hear you or looking at a video or even little lead gen things within your leads where you have, you know, hey, I've got a list -- one thing I saw recently is somebody had a list of 134 action words that you can use in a headline and they simply wrote about it in their newsletter and said, &quot;If you would like this list of 134 action words just send me an email and let me know.&quot; And then you requested the action words, they strike up a conversation and then you're able to either get them on the phone or run them through the funnel in order to get them engaged. </p> <p>Brandon: Okay. </p> <p>Robert: So for the unconverted leads you're just doing whatever you can to get them to take some sort of action, do something. Chances are most of them were hot and heavy excited and then five minutes later they moved onto something else. </p> <p>Brandon: Well the thing I've got to figure out is doing the full Monte of the reactivation campaign is like if you go back through them again and kind of three step them again it's a lot of work and you've kind of got to have a separate landing page designed and I've got a ton of landing pages. We've got our main website up now. But the thought of going through and getting all these people, but you know, it's just you have to do, like if you're going to do it right you have to make another pitch video, you have to sell the things that you have to do to really get them back. I don't think you have to do it the way I think you got to write, you know, however many, 14 more emails and you got to put them through the sausage grinder again and the thought of, I'm pretty much halfway there doing it now, but I was just thinking if there was any half measures I could take. And these are a lot of steps here. </p> <p>Robert: Why would you do another completely new series of emails because chances are they haven't read the first series. </p> <p>Brandon: Because I've had it done to me. I don't know, I've kind of looked at, you know, I bulked it into like a bazillion things and some people have put me back through those conversion series that are similar to the first conversion series and I've heard in tons of info marketing things that I have bought that you can drop them back into the funnel like they're new, just brand new the same, or you can do it slightly different. I was going to think about the second option, but I guess I wouldn't really know until I ran them through to see what popped out. </p> <p>Robert: One of the things that I have seen in order to make an existing campaign new is to seam it around the holiday. Jim Augustus Armstrong he created this whole campaign in July and he re-ran it almost the same but he did it in late October with a Halloween theme. And so you could go back with a Memorial Day theme in May and talk about soldiers and America and it would look new, but the underlying emails are all exactly the same you're just tweaking the headlines and changing the graphics. </p> <p>Brandon: Well, that's probably what I'm going to -- I'm going to do something similar to that for open enrollment and pick a theme because I've already got a new CD that's really good with like tons of testimonials on it. I bribed them to call in to a testimonial line for how do you get the best testimonials mini tool and so I've got about five or six minutes of a montage of four, but about six of them and it sounds like more because we broke it up and we shifted it around and I've typed it up, and so we've got that. And American Painting Contractor magazine interviewed me I didn't interview them which is even better for an article I did and so that's in there, and then a frequently asked questions section. We really just did it for the second CD in the series for the new leads, but I'm going to try to go back to the old leads with this new CD since they've never heard it before. </p> <p>Robert: I think all that sounds good. The other thing is I would certainly, why don't you go back to the American, the magazine and ask if they would like a marketing article each month by you? </p> <p>Brandon: An actual column? </p> <p>Robert: Yeah. And say, &quot;Hey, you know, would you like to have a column on a regular basis all about marketing and how printers can get more customers in today's climate?&quot; </p> <p>Brandon: I will do that. </p> <p>Robert: The other thing that occurs to me is when you say how to get testimonials. </p> <p>Brandon: Yeah. </p> <p>Robert: I need to be pretty far down the road of marketing thinking before I really care or know to care about getting testimonials. So I would do something a little more direct such as, well, you know, my 8 tips of increasing the results of any printing advertising. And one of those could be make sure you have testimonials. </p> <p>Brandon: Well, the thing is in my first -- I do done-for-you templates in every module and in every module there's like a little section for testimonials to go in there like either we have a customer reactivation campaign and a lead generation campaign and then module 2 is sales presentation process with pre-presenting and post-presenting and all that stuff and so there's sections in there where they need to provide testimonials, at least I have spaces for them. </p> <p>Robert: I hear you. But see that's your product. Those are for your buyers. We're talking about your...</p> <p>Brandon: Oh yes. No, I didn't get testimonials from the, these are testimonials that I got from existing members to go to leads. </p> <p>Robert: But you had mentioned that you had a device, you had lead gen device that said something about how to get testimonials? </p> <p>Brandon: Yeah. I use that to bribe my own members to give me testimonials because I didn't want to work for it. </p> <p>Robert: Oh, oh I see. Okay. Now I understand. Okay. </p> <p>Brandon: It's a trade. Actually I got that from you. You sent it out in one of your weekly facts that people don't give you stuff until you give them stuff, or no if you give them stuff they won't give you stuff if you were looking for a survey reply. </p> <p>Robert: Right. Okay. Excellent. </p> <p>Brandon: So see, you're teaching people stuff. </p> <p>Robert: Yeah. If you're going to your customers then it's great. Then that's a fabulous tool. I guess I got confused in the may lay between the interviews and such. </p> <p>Brandon: Yes. I'm probably throwing you more things than I probably should so I'm going to relinquish my time to someone else. But I've got a lot of things here and some of it's just reconfirmed what I thought and other things I just really didn't know. But you know, we went, and I'll close with this for people that are on the call, when you niche down into a small little community you really can get a lot of buzz going very quickly. We went to our I guess national association trade convention and everybody there was talking about us. I had just mailed the mess out of the list. Everybody was talking about us, we're in all these comment threads, we're showing up in all these other little consulting groups because nobody is, I'll put it this way, nobody has ever gotten into this market doing the Dan Kennedy-Robert Skrob style of information marketing. Like you have people that kind of charge by the hour and they have these little weird groups but it's not about marketing. Like the marketing depth at that conference was very shallow. I mean the other stuff was really good. So this is the first time anybody's seen direct response come into, at least I have not seen it, come into this little niche so it's really interesting. </p> <p>Robert: Yeah. And it pre-dates me, but from what I understand Michael Kimble was in that niche, you know, '95-ish, but hasn't been in a while, hasn't been since then, and of course that's what, 20 years? So yes, that's a generation ago by far. </p> <p>Now one thing I wanted to make a point to you Brandon is that I have not heard of anyone mailing to an info USA list and getting any sort of positive results. </p> <p>Brandon: Well, and maybe not because, I mean I'm going to try, here's what I did and you tell me what you think. I pulled painting contractors that are $500,000 to $1 million in sales that are one to three years old. My thought, and there's 1400 and something of them, I haven't done it yet. My thought is, and I've already done the math, so it goes up to 1400 people. I hand addressed these things, or I have someone hand address them, it's like blind a pile of stamped mail that's just my return address, RB Lewis to my address. It's all personal mail. They open it up there's a little sticker on it that says, &quot;Your free report B,&quot; or &quot;Your FB,&quot; and it drives them to a landing page to request the free report. You know, if it's 1450 if I can get one percent response if we're converting it ten percent then that's like a member and-a-half and in two months it'd pay for itself I think, maybe three, so I just don't know. I want to test it just because I'm curious because I've ran out of direct mail painters list because I have one list and I put it through one three-step mail process with some faxing and some other things and now I'm trying to go again. Would I be better off going with the APC magazine opt-in list than that do you think? </p> <p>Robert: Yes. I don't know about how much better the other one may be, but I mean I literally have never heard of anybody mailing to a list they purchased through info USA and getting, I mean almost anything positive, so I don't know where they get their names and addresses, but they don't seem to be living people or, I mean, it's...</p> <p>Brandon: Well, no, I did a seminar and I went to the worst market in America. I went to Alabama. I'm from Alabama so I can say that. Now look, because you look at our trade organization in all of Alabama there's like eight members. I mean now granted you have to crawl up to the PDCA and like ask them begging and pleading to please join. They won't ever try to recruit you or anything. But I got seven people in the room and I got one converting member. So my hope is is if these people have started their painting company an in three years they've got between 500 and a million an if they're not hardened yet to how they're doing things if they're still probably new in the business -- maybe. And so I've already bought the damned list unfortunately. </p> <p>Robert: Yeah. The nice thing about it is it's cheap. I guess whatever you do don't think that that's the end. We need to find you other lists to test before you close the door on lead generation mailings. </p> <p>Brandon: One thing, you know, on the lead generation mailing to the other membership lists that I've used it got like 15 percent of that list to opt in in the first mailing. I mean like that's a lot I thought. I mean so out of 1800 people I got a hundred and whatever 15 percent is, so 1800 times .15, I got 270 people just about to opt in off of that list. Now that's people that basically self-opted in to an organization they had to crawl to get them to join. And so I mean that's a good, good list, but I'm just wondering if there are other, I guess I could go to APC Magazine. They've got 19,000 subscribers, and try to mail a small segment of that list and see how it responds. </p> <p>Robert: I would look into that. I would also look into if any of the trade magazines will allow you to do an email, a sponsored email to their list, you know, you could promote your free offer or what have you. And then the other thing I would consider is going back to that list that was so responsive with some completely different offer like a webinar or something else entirely and seeing if you can squeeze a little more out of it by dangling something completely different in front of them. </p> <p>Brandon: I will try that. I've already unfortunately mailed out another mailing which is generating responses to it for basically the same offer, the pitch is different, it's kind of taken the bail off of it and saying open enrollment is now and basically all I did is change the URL and put a countdown timer on it and a couple of other things to try to disguise it a little bit and I've mailed that list again. I'm not sure how many people. I think I've gotten about a one percent response off of it the second time around. </p> <p>Robert: Well there you go. </p> <p>Brandon: So it's still got some blood in it. I'm not going to give up on it. </p> <p>Robert: And that's what you hope to get out of the USA list, so it's positive nonetheless. Well, it's great chatting with you. I'd love to see the newsletter that you described if you could email that to me I would love to take a look at it.</p> <p>Brandon: Well, it's a hard copy so how about I just mail it to Tallahassee? </p> <p>Robert: Either that or even just emailing as a pdf, whichever is most convenient. </p> <p>Brandon: I'll do that and send you a link to the website so you can just see if it's worth looking at. </p> <p>Robert:  Sounds terrific. Great chatting with you. </p> <p>Brandon: All right. I appreciate you. </p> <p>Robert: All right. Appreciate you too. Thank you. All right. If you would like to get in, of course this is your Jump Start Coaching call, if you have a question all you need to do is hit *1 and to ask your question and then our next question comes from David in Charlotte. Welcome David. </p> <p>David: How are you doing? </p> <p>Robert: I am fabulous. Thank you for joining us. </p> <p>David: By the way, things are going well. We've talked a few times here and I just want to report that I am following the steps you've given us. </p> <p>Robert: Well, good. </p> <p>David: And I've doubled my membership actually since January. I went from 69 to 135 I think this morning. </p> <p>Robert: Congratulations! That's fabulous. I'm happy to hear that. </p> <p>David: It's going well. So one of the things I'm interested in here is retaining membership, and I just was listening to the CD you guys sent out on keeping people in the program. And so the discussion I keep hearing, you know, discussions about doing some kind of live event, which I have not yet really done yet. So I'm wanting to hear some ideas on how to get people to come to my event and kind of how to set that up. Everyone in my group is not here. There's nobody in my town is in my group. They're all spread all over the United States. So just some of the things I'm concerned about here, you know, how do I advertise this thing and encourage people to actually buy a plane ticket and fly here not knowing if I'll get anyone to come? You know, I hate for somebody to book a flight and then it cancels. There's a lot of things to think about. What would you recommend, how should I start and how, you know, what's going to make this good? </p> <p>Robert: I guess why do you think that an event is the right way to go? </p> <p>David: Well, I don't. I've heard Dan Kennedy talk about the fact that, one of his things that he's, at least I think he said this, is that when you have a live event each year that that keeps people in the program, you know, they look forward to that event. You talked about creating that connection and getting people knowing each other within the group. So that's something I guess that probably mostly happens in a live meeting. Maybe it's not the right thing to do. You know, help me rethink that. Is it not necessary? Is it not necessarily a great thing to do? </p> <p>Robert: Now I guess you have 135 customers. You got 135 members. Do you have other people who have bought from you that are not members? </p> <p>David: Yes. My mail list, people who know me in my mail list, I probably have about 2,500 people in my mail list that would, you know, that I do send mail to on a regular basis. </p> <p>Robert: Okay. That's pretty substantial. Now, so if you had just said, &quot;Robert, how do I retain more of my members?&quot; I don't know that hosting an event would have been one of the top things I would suggest. It may be that you're already doing some of the other things, but I guess I would want to look at your orientation process. So when they become a new member how do we help them get results more quickly? You know, very often we flip immediately from the sale process to delivery. Here's stuff, and if we instead go -- we recognize that after the sale it actually is even harder to keep them motivated because during the sale we never had to talk about what work was involved, what we were actually asking them to do, and now all of a sudden they've got an actual work. They got a binder or a product or tools or something they've got to implement and they've got to learn how to do something new and I don't know if you lately have learned how to play tennis or play golf or swim or, you know, learning something new is challenging and difficult and they experience those same frustrations of having to do it poorly for a while before they're able to do it well when they're implementing what you're teaching them. And so it's important that during that time we keep them focused on their goals on what their life is going to be like after they solve these problems and help them through that. </p> <p>Next would be recognition. Having some sort of feedback loop in your product so that there's something easy to do and then they send that to you and so that you can acknowledge them in writing, you know, &quot;Hey, great job. I like what you're doing here. Keep up the good work and let me...&quot; You know, one of the things Michael Rozbruch does, who works with CPAs who deal with clients who have IRS tax problems is the first thing he does is he teaches them to send out a referral letter and as part of the training he teaches them who to send the referral letter to and he includes himself on that list of people you need to send it to. Then when he gets a copy he can acknowledge it with a note, &quot;Congratulations. I saw your letter. Great job. I'd love to hear about the results. Let me know.&quot; And then when he gets the results back then he's able to broadcast that back out and say, &quot;Yay, David in Charlotte, he's done a referral letter and got two new clients worth a total of $8,000. Congratulations David.&quot; That's what this is all about. And now when he does his sales presentation because he has a few of those stories he's able to go, &quot;This is the type of program where you're going to make money right away. In fact we had David in Charlotte made this. Joe in Tupelo... (audio glitch 41:13), you know this is something you're getting that'll be in days instead of weeks.&quot; So those, the orientation piece and the recognition piece would be the first places that I would look to. </p> <p>David: Right. That's actually an excellent idea. I have sent out a package of content to people, but I've not created an assignment. I think that's an excellent idea. </p> <p>Robert: Thank you. And what I would focus on is what is the one thing, the thing in the package that you're sending them that can get them the quickest most positive result. </p> <p>David: Yeah. And that's pretty easy. The people I am working with are all technology sales people selling, you know, networks and servers and stuff like that. Most of them into the small markets and they're just having a difficult time finding new clients, and the problem is they're all making hundreds of phone calls, cold calls and getting no response, and they haven't built that whole marketing triangle market, message, media, and so they really don't have a match between the persona of market and the message that they're using, which is one of the duties I send out is how to build that. So it'd be easy to step them through in an email sequence on doing that and sending it back getting some feedback on how to change the way you approach it. </p> <p>Robert: And then when they're done have them send it to you so that you can provide feedback and congratulations and try to, and now as part of that you say, &quot;Hey, keep me informed. I'd love to hear how this changes the results of your calls. Let me know how this new script improves the results.&quot; So that way you can, one, you can congratulate them out to everybody. Now when you congratulate everybody, when you congratulate, so like if I congratulate you, you feel good because I've given you some feedback, but then also everybody else who's read that in the newsletter or on a coaching call now is going, &quot;Well, geez, if David can do it certainly I can do it. And I can't pretend that this thing doesn't work because here is four people that are doing this and getting results.&quot; </p> <p>David: Right. Yeah. </p> <p>Robert: It's just another version of proof. </p> <p>David: Yep. Okay. Before you go, I just have one other probably quick question. You know, this may be an obvious question or I don't know. But I do interview somebody every month kind of like you do and I notice that not all the, I don't know if the people you all interview are all members of one of these programs or not, but some of the people you've brought on have been pretty impressive, you know, they're authors, how do you find good people to interview? I know there's a list on the Information Marketing Association website, but it's not a very big list. There's very few people on that list. I wish it were bigger. But what's a good way to find people to interview that are good interviews, good content people? </p> <p>Robert: You know, when you're looking at it, when you're just getting started it can feel intimidating and that there is, &quot;Oh my, why would anyone want to interview or do an interview with me?&quot; I got to tell you, even people who have no idea who I am and have no idea what it's all about, you know, what I'm accomplishing or trying to do say yes and a lot of times it's pretty remarkable. Anybody who is currently promoting a book pretty much makes themselves available for those types of interviews. So if somebody is in the technology space or even not but just in the marketing space and there are new books. So one of the places I go is I go to Amazon and see what books have been released within a certain category. And if it's marketing, like our guest for April, I think he is for April, we're working through the final details, but I looked all over this guy's website, I couldn't find any contact email or anything for him but I did find him on Twitter so I sent him a Tweet and said, &quot;Hey, I love your book. Are you available for interviews?&quot; And he just tweeted back with his email address and so I sent him an email that kind of described our members and what we're looking for and it's just like a three paragraph thing essentially selling him on the opportunity and he forwarded it to his assistant and said that we could book the call. I did tell him it was an hour long and those types of things, so he knew what to expect. Now that won't happen every time but probably two out of three. </p> <p>David: Yeah. Okay. </p> <p>Robert: So yes, I would simply go to the authors and folks that you hear that you think would be valuable. </p> <p>David: Okay. That's a great idea. Good. I feel encouraged and maybe bolder just to go out there and contact those people. </p> <p>Robert: Yeah. No worries. Because they're doing radio interviews all the time and now most people also understand what podcasts are, so this is, you know, it was, man when I was doing a podcast, I did weekly podcasts for three years I think from 2009 to 2011 or so and so I needed a whole heck of a lot of guests and this was back when podcasts were really pretty new and they're going, &quot;Really? I'm going to get -- how? What is this? And who's this go to and how does it get...&quot; So now that we're five years fast forward on this it's a lot easier to get folks on and generally this is now, and it has been for a long time, but this is just an accepted and welcomed way of getting their book promoted in front of people. </p> <p>David: Yeah. Excellent. Good. That's what I was...</p> <p>Robert: Now you did start this about asking about an event and so you really are promoting an event the same way as you promote anything else and that is you got to create a, I think probably for the size list that you have and your membership for the 2,500 I would do lead generation and say, &quot;I'm thinking of doing an event. It's going to cover these five things. If you're interested in more information call or send an email or a fax or something.&quot; And then for your 135 I would just go after them and promote, you know, sell them in the event, but maybe just plan to have 25 people there in the beginning and work the economics so that 25 people makes sense for you and then you can go from there. And 25 can help you maybe sell ten into a high-priced mastermind group of some description, so there's a little back end for you. You can get big money out of small meetings. </p> <p>David: Yeah. Okay. All right. Good. Well, I'll start working on that and then I'm sure I'll come back with some other questions about putting that together. </p> <p>Robert: And David, GKIC handles membership, so I don't necessarily, I don't think I have your mailing address. I have some other, you or anybody else, I've got some more about member retention that I would be happy to mail you, like it's hard copy mail, so if anybody on this call wants that just let me know, send me an email at <a href="mailto:rs@info-marketing.org">rs@info-marketing.org</a>, say hey, I want the member retention resource and I'll drop it in the mail. </p> <p>David: All right. I'm definitely going to do that. </p> <p>Robert: All right. Great chatting with you. </p> <p>David: Thank you. </p> <p>Robert: All right. That wraps up our Jump Start Coaching call for today. I appreciate you dialing in and certainly Brandon and David, thank you very much for asking questions. I think we had a great call, talked about some lead generation and converting leads and then we talked about some member retention and how to keep the customers that we got in. So I think we covered a good range of topics and I appreciate you. Thank you very much for participating today and we'll talk to you next time on your Jump Start Coaching call. </p> </div> Fri, 01 May 2015 01:34:17 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/march-2015-jump-start-coaching-call Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity http://www.info-marketing.org/resources/info-marketing-library/archive/item/build-an-infomarketing-business-to-sell-get-highest-value-with-strong-continuity <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-59468"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201504.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201504.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1504-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> All entrepreneurs dream of the day when they can sell their business and walk away with a pocket full of cash. And, according to John Warrillow, author of the book, Built to Sell, subscription programs are the single best way to increase the value of your business. In his new book, The Automatic Customer, Warrillow outlines the psychology of selling subscription programs, ways to structure them as well as giving you quick metrics to maximize cash flow. This program will focus on building continuity programs within your info-marketing business in a way that maximizes the sales value of your company.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/build-an-infomarketing-business-to-sell-get-highest-value-with-strong-continuity">Read More &#187;</a></p> </div> Fri, 01 May 2015 01:28:24 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/build-an-infomarketing-business-to-sell-get-highest-value-with-strong-continuity Open Coaching Call for IMA Members - May 2015 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-may-2015 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> May 26, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> June 16, 2015<br /> July 28, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 27/05/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Fri, 01 May 2015 01:19:48 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-may-2015 IMA Ezine Week 17 of 2015 | Stand out and get noticed http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-17-of-2015-stand-out-and-get-noticed <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 28th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 17 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>You and I are bombarded by commercial messages. While Consumer Reports estimates the average American receives 247 commercial messages each day, it seems like I get more than that in emails alone.</p> <p> Each of us has to adopt a coping mechanism to get through the day without spending all of our time reading and listening to advertising. You and I ignore most of it. We delete the email unopened, we pass by the billboard unread and I bet you are even ignoring the ads in the right column next to this article. Of course, it&#39;s the only way we can get through our day.</p> <p> Each of us focuses on what matters to us. If it doesn&#39;t seem important at first glance, it&#39;s immediately ignored.</p> <p> Our customers are making those same judgments. Each time you and I send an email, display a web advertisement or send a direct mail piece, our customers are giving it a quick glance to decide &quot;is this important&quot;?&quot; If not, it disappears so they can move on to what they do judge as important.</p> <p> Thus, you and I are in a constant battle to establish ourselves as important, fighting for attention and to stay in each customer&#39;s consciousness.</p> <p> This is one of the reasons why product launches work so well. These events create huge spectacles: dozens of affiliate partners sending their customers emails focused on one event, live web casts with interesting guests that customers want to see. All of this makes the marketer seem larger than life. And most important, it gets attention. It captures the imagination, and potential buyers tune in.</p> <p> Another tactic to appear larger than life is to create custom names for your process. A profile of James McAnally, DDS, in the <a class="inf-track-80526" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/coaching-student-learns-from-the-pros-and-creates-a-oneofakind-sales-process">Info-Marketing Library</a> describes the sales process he created and promoted to cosmetic dentists called &quot;Big Case Marketing Sales System&trade;.&quot; Dr. McAnally started in the info-marketing business a few years ago in the same place you and I did, with no customers or notoriety. In addition to a lot of marketing, one of the smart things he also did was to name all of his processes. One component of his &quot;Big Case Marketing Sales System&trade;&quot; is &quot;The Pathway to Yes&trade; Case Acceptance System.&quot; Case acceptance is the dental industry&#39;s term for a sales presentation. Dr. McAnally is really teaching a sales presentation and closing system. However, by creating his own name for his process, he&#39;s the only one in the industry who can teach the &quot;Pathway to Yes&trade;.&quot; Using unique names like Dr. McAnally does makes customers curious because it&#39;s not something they can categorize in their minds. They have to spend time investigating, giving the marketer a good chance to get even more attention.</p> <p> A third great way to break through the clutter and get attention is to host your own events. Only the most important people have events--so if you host one, that makes you important. While the truth is anyone can rent a hotel room, pay for a coffee setup and stand in front of the room, hosting an event still gives you a lot of credibility in your business niche. I know many info-marketers who are hosting large events today who started with only 15 to 25 people at their first one. That&#39;s right, they marketed their event and ended up with only 15 people. Yet for every person who attended, there were four or five who wanted to come but couldn&#39;t break away. There were dozens more who were interested but wanted to see how it turned out.</p> <p> If your first event is small, take heart. As you publish testimonials, produce audio programs and host a second event, more customers will take notice and attend. Your events will grow, as will your reputation.</p> <p> How do you break through the clutter and create a spectacle to get noticed by your customers? Or do you have a different approach entirely? Visit the page <a class="inf-track-80528" href="http://associationmarketing.com/stand-get-noticed/">Stand out and get noticed</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Use Info-Marketing to Create Profitable Joint Venture Businesses</h3> <p> How would you like to receive 10 checks a month, your share of the revenue from businesses where you provided your expertise in exchange for a percentage of company revenue? Some info-marketers create partnerships to create new products for their customers, while others go into business with customers to facilitate their business. This call features a sales process that helps you identify prospects for these relationships together with lessons learned to maximize your opportunities.</p> <p> Here is a quick summary of what we covered on this program:</p> <ul> <li> How these joint venture opportunities benefit both partners</li> <li> A system for identifying potential joint venture partners</li> <li> Lessons learned so you can avoid common mistakes</li> <li> The best way for you to get paid to ensure you get something from the time you invest.</li> <li> How to end these relationships when they aren&#39;t working for the partners.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-80530" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-use-infomarketing-to-create-profitable-joint-venture-businesses">How to Use Info-Marketing to Create Profitable Joint Venture Businesses</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-80534" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-80536" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-80538" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-80540" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-80542" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 28 Apr 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-17-of-2015-stand-out-and-get-noticed IMA Ezine Week 16 of 2015 | One belief that really held me back http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-16-of-2015-one-belief-that-really-held-me-back <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 21st, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 16 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>&quot;I&#39;m amazed at how much you get done.&quot;</p> <p> I hear this all the time from clients and friends. Actually, I&#39;m the one who&#39;s amazed. Not because of how much I accomplish, but because they are impressed. It doesn&#39;t seem like I&#39;m accomplishing that much to me. All I see is the long list of unfinished projects left to do.</p> <p> Still, I&#39;ve picked up a few insights I can share about getting things done.</p> <p> &quot;The do-it-yourself movement ruined America.&quot; My friend Rob Berkley said this at a recent mastermind meeting. His comment really struck me. In the drive for independence, costs savings and the feeling of accomplishment, we strive to complete projects by ourselves.</p> <p> Years ago my wife and I tiled our bathroom and kitchen floors. We rented the expensive masonry saw, but we had to buy several other tools. Plus, we had to learn a lot of new skills. I was the one who had to learn how to cut tile with a saw. The results were fine, but it took us days to complete the project as well as several (inevitable) trips to the home improvement store to ask questions and to pick up items we needed but had no idea we were going to need when we got started.</p> <p> I see this all the time in business. I&#39;ll get a question about some tool, a WordPress plugin or something. It will be from a &quot;do it yourselfer&quot; who is trying to figure out info-marketing while also learning how to build websites. My advice? Don&#39;t learn how to build websites! (Or at least wait until you have your business well established.) All of the money in info-marketing is made by identifying what a market wants and giving it to them. It&#39;s easy to find dozens of people who can do the web work for you. Let them figure out the website; this will give you time to focus on what&#39;s really important.</p> <p> To accomplish what I do, I have an entire team around me who helps me be more productive.</p> <p> I&#39;m a bad speller. Even with spell check I often make mistakes. Therefore, I have an editor read everything I produce. This allows me to write quickly, without worrying too much about grammar and spelling. The editor reviews what I write before it goes out to ensure everything reads well. Thus, I do what I&#39;m good at, and where I&#39;m not as skilled, the detailed editing, a member of my team steps in.</p> <p> I have team members handle other day-to-day tasks for me as well.</p> <p> Denise answers the bulk of my email. She&#39;s able to answer all but two or three questions each day. In the beginning we built a question and answer reference document. She keeps that document handy to answer the questions she receives from members. When we come across a new question, she adds it to her guide. Each day she takes the questions she cannot answer and emails them to me. This way I can answer the two or three messages in one sitting and move on with the rest of my day.</p> <p> Suzanne does a great job handling my phone calls. She, too, has a question and answer document. Plus, she also schedules telephone appointments. She takes care of all of the telephone tag, saving me a lot of time and aggravation.</p> <p> For years I haven&#39;t posted anything on my own websites. I know how to do it, so I could do it myself. I choose not to. Denise posts on my blog. Doug handles the IMA website. Rather than fussing with the editors to get the posts just right, I let Denise and Doug take care of it.</p> <p> My team allows me to accomplish a lot more than I could possibly do by myself. There is no disadvantage to relying on others to do some of the day-to-day work in my business. I am still supplying all of the creative ideas, the writing and the marketing. Those are the things that attract customers and keep them coming back. I focus as much time as possible on those profit-producing activities.</p> <p> Whether you are doing a job yourself or using team members to do some of the work, you always want to make it appear easy.</p> <p> I attended an info-marketer&#39;s conference, and he did a good job in his presentation. The only problem was he and his staff were frantic at the back of the room. They weren&#39;t organized and had to improvise. A lot of emergencies came up as members of his team tried to figure out what they were supposed to be doing.</p> <p> It&#39;s important to invest the time to choreograph everything that needs to happen throughout your events. It&#39;s not only more efficient and effective, but you always want to portray that you are in complete control of the situation. If your staff is frantic, your attendees will notice. Even if your content is the best, a lack of preparation will create doubt, undermining your attendees&#39; confidence in you.</p> <p> You always want to make what you do appear effortless. Make it look easy.</p> <p> It&#39;s important to me that the Insiders&#39; Update always get delivered at 3 p.m. Eastern on Tuesdays. To make sure my messages always go out on time, I write them several days in advance. This gives me plenty of time to get them edited, loaded into an email and sent by the deadline. Although a lot of work goes into writing, editing, designing, proofing, list selection and posting, it looks effortless.</p> <p> Planning ahead and using systems will allow you to do more--and make it look easy. This will increase your efficacy and effectiveness while amazing your customers at how much you are able to accomplish.</p> <p> What do you think? Are you a recovering do-it-yourselfer? Or are there good reasons why you and I should be doing more ourselves? Visit the page <a class="inf-track-80506" href="http://associationmarketing.com/one-belief-really-held-back/">One belief that really held me back</a> and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Create a Small, Virtual Sales Team That Sell Your High-End Coaching Programs Daily</h3> <p> Almost every time an info-marketer adds high quality, out-bound telemarketing to your sales process, sales increase. However, it can often require a lot of recruiting, management and implementation hassles. This Best Practices in Information Marketing program will reveal how several information marketers are selling $5,000, $10,000 and $20,000 coaching programs daily. Find the best virtual sales people, compensate them and train them to generate sales for you, with little management or oversight.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The opportunity hidden in most info-marketing businesses.<br /> * Where to find the best virtual sales people.<br /> * Compensation systems for virtual sales people.<br /> * Motivation and training virtual sales people for excellent customer experience.<br /> * Secrets of hands-off supervision</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-80508" href="http://www.info-marketing.org/resources/best-practices-calls/item/create-a-small-virtual-sales-team-that-sell-your-highend-coaching-programs-daily">Create a Small, Virtual Sales Team That Sell Your High-End Coaching Programs Daily</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-80512" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-80514" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-80516" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-80518" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-80520" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-80522" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Apr 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-16-of-2015-one-belief-that-really-held-me-back