Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Fri, 19 Dec 2014 14:21:25 GMT IMA Ezine Week 50 | Makes 2015 Your Best Year Ever http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-50-makes-2015-your-best-year-ever <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 16, 2014 | Week 50 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&quot;The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning.</p> <p> Once you have completed your planning, you&#39;ll be better able to stay on task, monitor your results and implement new ideas that may come up during the year. Without a planning calendar, it&#39;s easy to get distracted by a great new idea or a sudden emergency and forget about your real priorities.</p> <p> Planning doesn&#39;t have to be a long, ugly process. Instead, here is a four-hour planning success template. Use a wall calendar so it&#39;s easy to see the entire year at a glance. In one afternoon, you can create your operations plan for 2015. Set aside just four hours to work through this easy step-by-step process, and you&#39;ll have the shortcut to success for 2015.</p> <p> <strong>1:00 - 1:30 p.m.<br /> A Candid Review of 2014</strong><br /> One of the most important parts of planning for 2015 is to reflect on the year that has just passed. Open your 2014 calendar and review your activities for the year. Take a look at each month for two minutes or so. Write down a couple of successful activities from each month that you want to repeat in 2015. Also consider the activities that generated disappointing results so you can avoid them in 2015.</p> <p> <strong>1:30 - 2:00 p.m.<br /> Create Your Business Targets</strong><br /> Before you can plot out your year, you have to give careful consideration to where you want to be when the year ends.</p> <p> Determine your revenue and customer acquisition goals for the year. How many sales do you want to make to new customers? If you have multiple products, write down the anticipated sales for each one. Also, how much money do you want to make this year? Chances are, most of that has to come from profit on backend sales to existing customers. Better to know your earnings goals in advance so you can plan activities during the year to generate that revenue.</p> <p> These are all difficult questions to answer; do the best you can and feel free to revise the numbers as you go.</p> <p> You&#39;ve worked for an hour, and your calendar is still blank. Twenty-five percent of your time is up, and you have &quot;nothing&quot; to show for your effort. While it may look like you haven&#39;t accomplished anything, setting your goals now will make 2015 a lot more successful. Although you haven&#39;t yet planned a single event or activity, you&#39;ll be better off for the time you have spent reviewing the past year and creating your business targets.</p> <p> <strong>2:00 - 2:20 p.m.<br /> Customer Acquisition</strong><br /> As you run your company, it&#39;s easy to become focused on the operational deadlines. It&#39;s rare for a prospective customer to call to complain that you haven&#39;t sent him or her any marketing this month. Since people who aren&#39;t customers aren&#39;t in your face complaining, it&#39;s easy to forget about them. But they are the most important. No matter how loyal your customers are today, eventually they won&#39;t be your customers. It is critical to add new customers every month so you can maintain and increase your business.</p> <p> In the last planning step, you listed your customer acquisition goals for each of your programs. Now you need to outline the marketing work for the year to generate those members. For each month, map out customer acquisition offers, events and marketing campaigns. The key is to make sure you continue your customer acquisition efforts throughout the entire year.</p> <p> <strong>2:30 - 3:00 p.m.<br /> Sales to Existing Customers</strong><br /> As your business grows, you&#39;ll discover customer acquisition increases in cost. Perhaps this year if you spent $36,800.00 on a marketing campaign, you could get 420 new customers. In 2015, you may discover that same $36,800.00 delivers only 303 new customers. These increasing costs require you to focus a lot of attention on selling additional products and services to your existing members.</p> <p> Plan activities that will generate additional revenue from your existing customers. Use the number you determined as your annual profit target to map out the necessary backend programs to achieve your goal.</p> <p> <strong>3:00 - 3:20 p.m.<br /> Fulfillment/Customer Relationships</strong><br /> Once you acquire a customer, the most important thing you can do is to keep your promises. If your marketing told the customer you would deliver a product that would solve a particular problem, you better deliver that product. Providing high-quality products helps you retain customers longer, makes them want to buy more and encourages them to upgrade to higher-level coaching programs.</p> <p> Map out the activities you need to do to deliver on your promises. Outline any ongoing deadlines. Also include time for product revisions.</p> <p> <strong>3:20 - 3:40 p.m.<br /> Administrative Improvements</strong><br /> Take a few minutes to note any administrative improvements you want to make during the year. Planning for them makes it easier to execute your marketing because your momentum won&#39;t be interrupted by emergencies that could have been avoided.</p> <p> Do you need to add people to your team? Do you have a dashboard to monitor your business? Are your employment policies up-to-date? Do you need to create some educational materials for your team members so they have a better understanding of your goals and activities to help them do their jobs? Do you have scripts to handle in-bound customer calls? Do problem vendors need to be replaced? Do you need to set up an investment program to maximize cash you receive from your business?</p> <p> These activities need to be planned out for the year to make sure you allocate time to complete them. There is no sense worrying about them or feeling guilty because you don&#39;t get them all done. Plan some time each month during the year to get a few of these items completed. By the end of the year, you&#39;ll be a lot better off than if you had tried to fit them in as you went along.</p> <p> <strong>3:40 - 4:00 p.m.<br /> Add Date Commitments</strong><br /> Jot down any conferences or seminars you would like to attend in 2015. Look for conferences within your niche that you should attend. Plus, this is a good time to note events you&#39;ve wanted to attend but haven&#39;t found time for in the past.</p> <p> <strong>4:00 - 4:30 p.m.<br /> Big Picture Planning</strong><br /> Take a quick look at that list of 2013&#39;s successes and disappointments you created in the first phase of your planning. Are there any successes from 2013 that need to be included in your calendar for 2015? Are there any disappointments from 2013 repeated on your 2015 calendar that need to be removed?</p> <p> Also, look at the work distribution. Did you load up too much work in any given month? Are travel commitments reasonable to maintain your workload? Are there ways to redistribute activities to make projects easier?</p> <p> Look at the year. Are there ways to move activities around for efficiencies and to make sure you don&#39;t create impossible deadlines for yourself?</p> <p> <strong>4:30 - 5:00 p.m.<br /> Update Your Personal Calendar</strong><br /> Open your personal calendar and put all of the dates and work you mapped out on the wall into your personal calendar. If you are running your info-business in addition to a job or another business you operate, plan around the work you have to do for that company.</p> <p> But go through and set aside appointments with yourself to make sure you have the appropriate time to execute your business needs. Save some time for other activities that may pop up as you go along. Something always comes up unexpectedly, so give yourself several hours of flexibility per week at this stage of your planning.</p> <p> <strong>Shortcut to Success in 2015</strong><br /> While it&#39;s good to have your planning calendar up where you can see it, you may not want it on your wall all year long. If not, set aside an hour or two each month to pull out your calendar and see if you are on track with the shortcut you laid out at the beginning of the year.</p> <p> If you discover you are behind on a couple of activities, it&#39;s a lot easier to get caught up if only a month or two have gone by. If you remember four months later that you were supposed to do something to generate an activity or revenue, chances are you&#39;ve lost that opportunity for the year.</p> <p> If you need help creating your plan or implementing your new marketing activities, let me know. Helping companies create better plans and execute more effective marketing is my specialty.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Universal Info-Marketing Lessons from a Recent New Info-Business Launch</h3> <p> There are certain components that must be in place for any info-marketing business to grow and succeed. Those are all the more obvious during a start-up. Get an inside peek into a brand new info-marketing business start-up, see how the essential pieces came together and you&#39;ll have a great template to build and grow your info-marketing business. This program focuses on a rare, behind the curtain, peek on how a new business went from idea to paying customers with continuity income within a few short months.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-73105" href="http://www.info-marketing.org/resources/best-practices-calls/item/universal-infomarketing-lessons-from-a-recent-new-infobusiness-launch">Universal Info-Marketing Lessons from a Recent New Info-Business Launch</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73109" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73111" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73113" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73115" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-73117" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-73119" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-73121" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-73123" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 16 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-50-makes-2015-your-best-year-ever IMA Ezine Week 49 | Quitting Before You Can Succeed http://www.info-marketing.org/community/news-and-updates/item/quitting-before-you-can-succeed <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 9th, 2014 | Week 49 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&quot;If I wear that shirt, some kids may make fun of me.&quot; But then he answered himself by saying, &quot;They may or may not. There&#39;s nothing we can do about what they choose to do; we can only control ourselves.&quot;</p> <p> My son, Robert William, is a sophomore in high school and he&#39;s participating in student government.</p> <p> Everyone in student government has to dress up once a week; for boys, that means wearing a shirt and tie to school. In a sea of sweat pants, shorts and T-shirts, someone in a shirt and tie really stands out.</p> <p> During our monthly shopping trip for new clothes that fit a growing young man, a pink shirt caught my son&#39;s eye. His first thought was, &quot;Oh, the girls will really like that.&quot; I confirmed Robert&#39;s thinking, but then he became concerned about what other boys might say about it. We bought the shirt. It&#39;s to impress the girls. Robert has decided he doesn&#39;t care what the boys say or think about what he wears.</p> <p> When I was creating my first info-marketing product, I thought a lot about the people who might say bad things about it. I had worked with my association clients to publish products on their behalf several times, but this was the first time a product would have only my name on it.</p> <p> My first product was about how associations can do better membership marketing, how they can sign up more new members and how they can retain those new members longer. I know the subject well, but I was concerned about what others would say.</p> <p> I thought about the people who had a lot more time in the industry than I did and what they might criticize. I also thought about my peers, wondering if the people I knew within the industry would see me as &quot;full of myself&quot; because I had published a product. I also worried about my peers at larger associations or in the big association cities like Chicago or Washington, D.C., looking down at me because I am from only the fifth largest city for associations.</p> <p> These worries held me back, slowed me down and kept me from publishing my product as quickly as I should have. It&#39;s a common mistake, but it&#39;s one I hope you will avoid. Launching your product quickly is crucial. Making your product available opens you up to valuable feedback so you can improve what you have to offer.</p> <p> What got me through my fear of what others would say about my product was a focus on my customers. Just like my son only focused on what the girls at his school would think about his shirt, I focused my attention on my prospective customers. My only worry was to provide my customers with the tools and the support that would help them in their daily lives.</p> <p> If you are allowing potential critics to slow you down, you are costing yourself money as well as the confidence and pride that come from producing a product you care about. Even more important, you are withholding breakthroughs and support from the customers you&#39;ve dedicated yourself to serve.</p> <p> What do you think? Am I right, or do you have something to add? Let me know your thoughts at <a class="inf-track-73033" href="http://associationmarketing.com/quitting-before-you-can-succeed">Quitting Before You Can Succeed</a>. Scroll down and leave your comments at the bottom of the page. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> The Key Difference between Info-Marketing that Fails and Succeeds</h3> <p> One of the biggest mistakes for info-marketers, experienced as well as those just starting out is weak copy. First, info-marketers must recognize that every coaching notice, every newsletter, every email and everything the customer sees is an opportunity to make a positive impression, create a sale or retain a continuity member. This program focuses on the essential copywriting principals for your most important sales letters as well as the everyday messages you send to your clients.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-73035" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds">How to Launch and Grow an Info-Marketing Business While Also Running a Successful Full-Time Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73039" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73041" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73043" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 09 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/quitting-before-you-can-succeed IMA Ezine Week 48 | Association Marketing Questions Answered http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-48-association-marketing-questions-answered <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 2nd, 2014 | Week 48 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&quot;Over the last year I released a book on marketing through associations and held several workshops. There have been several success stories from all this effort. Info-marketers have gotten featured on the stage and promoted to the industry as the solution provider for their members problems. Others have gotten opportunities to write for association magazines getting free promotion. And, one of my clients even co-sponsored an event with an association that pays for all the marketing to fill the room with people, he gets paid to speak and he&#39;s able to offer his products and coaching program from the front of the room during the event. This and more is possible when working with associations.</p> <p> Of the many questions I received from info-marketers, several came up more than a few times. I thought I&#39;d sit down and answer those often-asked questions right here for you.</p> <p> <strong>What do associations want; what motivates them?</strong></p> <p> &quot;I&#39;ve got a great opportunity for your association to make a lot of money&quot; is about the worst thing you can say to an association executive during your first conversation.</p> <p> As entrepreneurs, we often expect the people running associations to make decisions the way we do, and we become frustrated when they don&#39;t.</p> <p> Sure, associations want to diversify their income, and yes, they like opportunities, but they almost always have a negative reaction to opportunities presented to them in such a forward manner.</p> <p> Think of it like dating. Most women are open to the prospect of getting married. Yet, if you meet someone for the first time, tell her you have an opening for a wife and suggest that she apply, she&#39;ll probably back away. She may have been open to the prospect before, but you were too forward and her &quot;wacko detector&quot; kicked in.</p> <p> Associations are extremely risk averse. They protect their relationship with their members above all. This is why they are so sensitive about speakers selling at their events.</p> <p> As entrepreneurs, we are baffled by this. The whole point of having an event is to generate income! But here is a statistic you need to consider: The average member retention rate for associations is 85 percent. This means half of all associations are keeping more than 85 percent of their members from one year to the next. I&#39;ve never met an info-marketer who comes even close to this retention rate for members, and so it may be hard for us to understand how this high retention rate affects an association executive&#39;s decisions.</p> <p> Associations are looking at the long term and know they are marketing to a relatively fixed population of potential members. If associations systematically irritate their members by providing content that&#39;s inappropriate or that exposes them to hard sales pitches, the associations fear they won&#39;t get their members back again.</p> <p> So, what do associations want? It&#39;s simple. They want a relationship with someone who is helpful, someone they can trust to provide their members with great information and someone who makes them look good for making the introduction. For that, not only will associations promote you, they&#39;ll pay you for the privilege.</p> <p> <strong>What is the most effective way to make ROI?</strong></p> <p> There are five ways to work with associations, and each of them generates a great ROI in the right situation. In many circumstances, you will be able to use all five. Which of the five ways you use is a matter of your business goals and how well associations match up with them.</p> <p> When the relationship is right and your goals align, an affiliate relationship is the most effective long-range opportunity for information marketers. Let me give you an example:</p> <p> Lisa Aldisert is the CEO of Pharos Alliance Inc., a management consulting firm specializing in strategy, business development and leadership development.</p> <p> Lisa partners with associations to create standalone education programs, on the front end or the back end of an existing meeting. So, imagine an association of businesses that need Lisa&#39;s services already has a meeting scheduled for Wednesday, Thursday and Friday. Lisa will partner with that association to deliver a special, standalone session on Tuesday, for an additional registration fee.</p> <p> Lisa typically shares the revenue with the association, 10 percent or a bit more, to make sure the association is excited and motivated to promote the event. Then, within the marketing for this industry event, which typically goes out to the association&#39;s entire marketing list multiple times, Lisa is promoted to the industry, positioned as an expert and sold as the answer for anyone needing strategy, business development and leadership development. And that&#39;s for months leading up to the event itself.</p> <p> When she gets to the meeting, Lisa has a room full of her best prospective customers, and each one has paid to listen to her for the day. Lisa has removed herself from the position of salesperson; instead, she&#39;s viewed as an expert.</p> <p> A relationship like that is your ultimate opportunity. The industry association is promoting you to its members as the solution for an important problem they face, and the association is filling rooms with your best customer prospects.</p> <p> <strong>How do you get past the &quot;we love what you&#39;ve got, but we can&#39;t be seen to favor any particular product or service?&quot;</strong></p> <p> This is a sign that the association doesn&#39;t want to lose revenue from other great sponsors/exhibitors within your category by endorsing you. Solving this problem is straightforward. Create a situation where you aren&#39;t competing with other associate members within your category. Perhaps you can work with the association to sponsor a specific training event for its members. You can offer a training product the association doesn&#39;t already have and share the revenue.</p> <p> In the end, you&#39;ll need to generate more value for the association as a single partner than it is getting from all the other partners in your category combined. Sometimes that&#39;s possible and worthwhile for you. Other times you have to take what you can get from that relationship and look for other relationships with other associations where you can be the only endorsed provider. There are many associations for any given industry or niche. Keep hunting and you&#39;ll find someone who is ready to commit.</p> <p> <strong>I love the book. When are you going to publish a comprehensive info-product?</strong></p> <p> Shh, I&#39;m gathering content and creating the product now. It will show you how to separate the productive associations from those that are a waste of time. It will provide a detailed training on endorsed programs and will include a copy of an endorsement agreement so you don&#39;t get tripped up on the last step because you don&#39;t understand the unique contract structure needs of associations because of their tax exemption. Expect the info-product to be out by the middle of September. If you want to be on the early notification list, grab a copy of the book, and I&#39;ll make sure you know about the product launch.</p> <p> I appreciate your $4.95 promotion, but I prefer to read books on my Kindle. Still, I want access to the training videos you offer as a bonus for buying the hard-copy book. How can I get the videos?</p> <p> No problem, I completely understand. I have my Kindle for daytime reading and use my iPad to read books at night. After you download the book, send me an email. You can simply reply to any message you&#39;ve received from me. Denise will add you to the list to receive those bonus videos. We can verify your purchase through Kindle Direct Publishing.</p> <p> <strong>I see the price is a lot higher on Amazon, how can I make a bulk purchase so I can distribute your book to my coaching members?</strong></p> <p> I&#39;m happy to facilitate bulk orders at the $4.95 price. I want to make it easy for you to distribute the book, obviously I&#39;m not worried about trying to make a profit on book sales.</p> <p> If you are looking for a great giveaway for your coaching members or as a gift to your best customers, just let me know the quantity you&#39;d like to have along with your best delivery address. I&#39;ve already had orders for 100, 225 and 375; I&#39;ll work with you to get you a bulk order shipped at the same $4.95 rate as my launch promotion.</p> <p> I&#39;ve recorded a special training video that&#39;s available without an opt-in; you can go and take a look at it. At the end of the video, I offer the opportunity to grab my new book for free; just cover the cost of shipping and handling of $4.95.</p> <p> In this video I reveal the seven biggest marketing problems you face as an info-marketer, together with the five ways you can work with associations to generate more customers. This is the first time anyone has systematically outlined how anyone can generate more customers through associations.</p> <p> <a class="inf-track-73081" href="http://yourassociationshortcut.com/free-book/">How to tap into the single-largest market for your products and services, before your competitors figure it out, and lock in a long-term competitive advantage.</a></p> <p> Once you watch the video, send me a reply and let me know what you think of it. I&#39;m looking forward to hearing from you.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Information Marketing Special Report</h3> <p> Dan Kennedy&#39;s most recent Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> People Are Far More Into Recess Than Class. How Did This Happen, Anyway? And How Can We Profit From It?</li> <li> The Entertainment Revolution</li> <li> Subcultures Can Be Leveraged</li> <li> The three ways to profit from the division of the population into subcultures</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through September 30, 2014.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-73083" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-october-no-bs-information-marketing-special-report">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73087" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73089" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73091" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73093" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-73095" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-73097" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-73099" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-73101" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 02 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-48-association-marketing-questions-answered Dan Kennedy's November 2014 No B.S. Info-MARKETING Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-november-2014-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU5vdmVtYmVyLTIwMTQtTm8tQlMtSW5mby1NQVJLRVRJTkctTGV0dGVyLWFzLWEtUERGLWZpbGUucGRm" title="Dan-Kennedys-November-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf">Dan-Kennedys-November-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&rsquo;s most recent INFO-Marketing Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Heady times for info-marketers</li> <li> The App trap</li> <li> What can we learn from licensing?</li> <li> Top most-aired TV infomercials of note and what the list means to your info-marketing business</li> <li> The impact of the &ldquo;virtual attendee&rdquo; movement on information marketing</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through January 31, 2015.</p> </div> Thu, 27 Nov 2014 16:48:16 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-november-2014-no-bs-infomarketing-letter October 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/october-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-57247"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAOctober2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU9jdG9iZXIyMDE0SnVtcFN0YXJ0Lm1wMw%3D%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator: </strong>And here's your host for today's call, Robert Skrob. </p> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching call. I'm so glad that you're here. This is your opportunity to get answers to the questions that you have in your information marketing business. I'm Robert Skrob, President of the Information Marketing Association, and to get in the game just hit *1 on your phone and that gets you to ask a question. What's going to happen is when you hit *1 our operator Stephanie is going to go ahead and pick up your line and get your name and information and then put you in the queue in the order that you're received and then we can chat about your business, what's going on, and see how I can help you break through any challenges, any road blocks, any obstacles, help you figure out kind of what the next steps should be in your information marketing business. This is all about you and helping you break through. Just press *1 to get started and that gets you into the queue to ask any questions. </p> <p>Now, some of these calls go an hour, we've gone much longer than that in time spans, and you know what? Some of these calls wrap up in 15-20 minutes if there's not a whole lot of questions. So it really depends on you and how many questions you have and what you want to do in your business. So just hit *1 and that gets you into the queue to ask a question. </p> <p>Now it's kind of interesting a lot of folks come to me looking to create continuity income, ongoing income in an information marketing business and you know what? That is one of the beauties of the info marketing business is to begin every month with some money that's flowing into the bank account, customers have already approved some transactions and whether it be coaching or newsletter income or product sales or done-for-you programs and the key, you know, getting that continuity income is really one of the big keys that unlocks a lot of great possibilities in the information marketing business. A lot of the stuff that we do quite honestly is not all that fancy and all that remarkable. Helping someone generate customers in their business is something that kind of any old ad agency can do, but what those ad agencies don't do is get continuity income. It's kind of on a project-by-project basis and they create these fancy marketing programs but they don't understand what you do about continuity income to create an ongoing customer for life that has preapproved the opportunity to provide them with services and that's really where a lot of the magic is in this whole information marketing business. So that continuity income is something that you're going to be looking to build. </p> <p>And really one of the secrets about creating those programs is a lot of people try to sell those things on the front end and that is extremely challenging because customers are just getting to know you. They are not necessarily ready to engage in a long-term relationship. Quite frankly, they don't know yet that they like and trust you and that you have what they're looking for and so you know what? They're not ready to get into this ongoing relationship. So these types of programs are really very difficult to sell on the front end. And that's why I try to recommend to clients that instead of trying to do these on the front end that instead they sell those on the back end, that they start, you know, I talked about it a lot in the book, <em>The Official Get Rich Guide to Information Marketing</em>, to sell these kind of front end programs, a little product, an introductory product that we called it in the book, and you sell that on the front end and then allow the customer, give them the opportunity at that time to upgrade to an ongoing continuity program and that is going to be a much more reliable way of generating customers for your continuity business, allow the continuity to be on the back end. </p> <p>Think of it like this. For a magazine subscription, if you were going to subscribe to <em>Forbes</em> or <em>Fortune Magazine</em>, you know it's not the money because the magazine is actually pretty darned cheap, it's just the commitment of time. You've got to kind of commit to yourself that okay, this is going to be something I'm going to receive every other week or every month or every week and I'm going to dedicate the time to read this. Well, that's more of a commitment than the actual money that you're spending. So that ongoing commitment is something that is really the key hurdle to overcome in getting a continuity customer and it's much easier to get that commitment once you've already delighted them. </p> <p>And that's kind of why marriage proposals don't work as the very first communication to a prospective spouse. You don't walk up to somebody and wow, you really look like somebody great to marry. Why don't we get married? Well, they're not ready to make that commitment to you. Instead you ask for a date, something small that they can agree to that there isn't a lot of commitment on their part in order to do, and then from there you get ongoing commitments until they're ready to say yes. That's very similar, your continuity program is a relationship. You know, for us we think of it as a customer. For the customer, they're thinking of it as a relationship. And before they agree to ongoing continuity with you they've got to kind of make the connection in their mind that they're ready for an ongoing relationship. That's a very big key to selling these programs and an obstacle that a lot of folks kind of trip up on and spend a lot of time and money selling continuity programs on the front end when unfortunately that's one of the more difficult things to do. </p> <p>Glad that you're here. To get in the game just hit *1 on your phone, *1 gets you into the game so that you can ask your questions. And so just hit *1 that gets you into the queue and in the meantime we've got Dan from Michigan. Welcome Dan. </p> <p><strong>Dan:</strong> Thank you Robert. How are you? </p> <p><strong>Robert:</strong> I am fabulous. Thank you. Appreciate you dialing in today. </p> <p><strong>Dan:</strong> Yeah. I have somewhat of a newbie-type question which is what I am. I kind of did the market research in the area that I want to focus on, or at least the area that I feel that I can add value, and I've pretty much converged on the idea of spending my focus on the real estate agents. I'm in the process of developing a survey and getting it out to them to try to understand some of their pain points, but I kind of get scattered, as a newbie, you know, usually it does, on where the start button might be. I mean I think I've got the right idea with the survey, but a whole bunch of ideas come to mind as to where I want to maybe focus on. But interestingly I know where I really want to go long-term but it's just the getting started piece that gets me in trouble. </p> <p><strong>Robert:</strong> How have you distributed the survey? </p> <p><strong>Dan:</strong> I have not distributed it yet. It's an electronic survey, you know, I'm using <em>Survey Monkey</em>. I'm getting ready to go into the forums and engage the different prospects in that space for starters. Any recommendations?</p> <p><strong>Robert:</strong> Yeah. I mean I think one of the big keys is to have a what's next. So after they complete the survey what are you going to do with them in order to move them to the next step? What sort of product or program are you looking to kind of create with them? </p> <p><strong>Dan:</strong> I guess my initial thought was to kind of gauge what are some of the pain points and if I was able to establish some sort of consistent pattern, so let's say for example the survey results reveal that real estate agents who are extremely busy need to have some sort of social strategy. My thought was is that from there I would work towards developing a product based on the data. But I haven't really given much thought as to what I would do with the survey participants. Really it was just market research to get me in at least in the right direction. But then I would perhaps re-engage them later on. </p> <p><strong>Robert:</strong> In 2005, a very popular way of launching a new information marketing business was through an &quot;ask campaign&quot; and that's kind of what they called it. What the question was was what is your top number one question about, you know, I guess maybe it's generating clients as a real estate agent or generating listings or what have you. So they would drive traffic to a survey and then at the end, so what people would do is put in their email address and their number on question, and then after running this &quot;ask campaign&quot; and getting 25 or 50 or 100 questions they would come back with the top eight questions answered. Over the last couple of weeks we've been asking real estate agents like you the question what is your top number one question about getting new listings and the eight most frequent questions were, 1, 2, 3 ,4 ,5 , 6, 7, 8, and good news we're going to have a teleseminar revealing the answers to those eight questions on and then you'd give the dates and the details for registering for that program. </p> <p>And that became a way of moving them from just an email list to actually getting information about what they wanted as a customer and then helping deliver that. </p> <p><strong>Dan:</strong> Great idea. So basically that teleseminar could perhaps serve as the basis of a first product. </p> <p><strong>Robert:</strong> Correct. Now today I probably would -- have you gotten a copy of the book I authored, the second edition of <em>The Official Get Rich Guide to Information Marketing</em>? </p> <p><strong>Dan:</strong> I'm about a quarter way through it. Yes. </p> <p><strong>Robert:</strong> Excellent. Okay. So in there there is a launch model that is have a teleseminar series. </p> <p><strong>Dan:</strong> Yep. </p> <p><strong>Robert:</strong> So what I would do is kind of use this survey to gather the information that you then use to build out your teleseminar series. </p> <p><strong>Dan:</strong> But essentially, if I'm hearing you correctly, you might re-format the approach and maybe use the ask series? </p> <p><strong>Robert:</strong> The key to that whole thing is that you present the teleseminar series as the answers to the most common questions you received. So whether one, chances are their question is in there and if not then they think oh geez, I just wasn&rsquo;t smart enough to ask that question, but this was what most everybody else was asking, and oh boy, I get to get those answers. So by presenting it as this is what you&rsquo;ve requested is the real magic. So however you deliver the content, and there's a bunch of reasons why I think the teleseminar series is a good way for you to go and you'll read about those when you get to that portion of the book, but that ask campaign or the survey gives you the raw material you need in order to figure out what you're going to be talking about in the teleseminar series. </p> <p><strong>Dan:</strong> Okay. Sounds good. I'll make sure I cover that piece thoroughly. And if I can maybe ask you one more question. If you were, and this is kind of silly, if you were for example to start again fresh, let's say you weren't able to use your affinity with the market or maybe the fact that you couldn't use your brand or you name, however you could use all the skills and resources you've acquired what area would you jump into and what are some of the steps that you might take to leverage that? </p> <p><strong>Robert:</strong> Well, I got to tell you that book that you've got is the exact answer to that question because it gives the five different launch models, the fastest, most profitable launch models and how to evaluate which niche to go into in order to present those, how to price products, and how to grow those customers you get and increase their value. That really is a 75,000 word answer to that exact question. </p> <p><strong>Dan:</strong> Okay. Excellent. Well, I appreciate it. </p> <p><strong>Robert:</strong> And for $15.00, I mean I know I authored it, but I got to tell you it's one hell of a great book. It really is. It's essentially a course that could easily have sold for $5,000.00 because the detail, the step-by-step, the stuff that's in there is excellent, excellent. I don't even want to think about how many hours it took me to research. Because what happened in order to pull that book together, see these calls are recorded, like this call today and so I went through four years of Jump Start Coaching calls and charted every question and every answer I gave and so the most common -- and so that book answers the most common questions that folks for four years were asking and the answers that I was presenting. I mean it was something like 60 hours' worth of audio. And then after that I put another hundred hours in to rearranging, organizing and actually getting that book completed. So it really is, I've written five books and one good one, and that's the good one. </p> <p><strong>Dan:</strong> Well, I really enjoy what I've read so far and I think it's been extremely helpful and I appreciate the opportunity to speak with you in person. Overall I'm hoping maybe the next time I'm on the call I can report some progress. </p> <p><strong>Robert:</strong> That sounds terrific. And after you've read that then we can have some specific question and answer around how we might apply some of those pieces. It'll give you a great background. </p> <p><strong>Dan:</strong> Excellent. I appreciate it. </p> <p><strong>Robert:</strong> Well, Dan, thanks a lot for dialing in and I look forward to chatting with you again soon. </p> <p><strong>Dan:</strong> Thanks. Thanks so much. Appreciate it. Have a good day. </p> <p><strong>Robert:</strong> All right. If you would like to jump in, play in the game, then just press *1 on your phone. In the meantime we're going to go Mike in Raleigh. Welcome Mike. </p> <p><strong>Mike: </strong>  Hey Robert, good afternoon. </p> <p><strong>Robert:</strong> Hey Mike, you sound really very, very quiet, so if you could speak up or speak closer to the phone then I'll be able to hear you better. </p> <p><strong>Mike:</strong> Okay. I'll take the speaker. Good afternoon, Robert, how are you doing? Are we better now? </p> <p><strong>Robert:</strong> That is better. Thank you. Great to hear from you Mike. </p> <p><strong>Mike:</strong> It's a pleasure talking to you. You know, I appreciated Dan's question because part of the answer is the one I had. I think he was kind enough to ask and you were wonderfully kind enough to answer. I've got two of the information marketing guide books that you co-authored. The one is I've got <em>The Unofficial Guide</em>, and then I've also got one, I think it was one of the start-up books or line of books or something like that. But I've got those two. So part of what the answer to my question is me going back and looking at the launch models. What I&rsquo;m running into is I have been, I mean I can be a content machine. I've spent over 25 years doing seminars and as a writer, but turning those things into dollars, especially that I can put on the internet is I think my greatest stumbling block right now. I've got a video that won some national awards and it's on Amazon right now not really selling many of them. I'm not doing much marketing for it, but I'm kind of trying to figure out what the trigger is as far as I don't know Robert, I mean do I start turning a lot of this information into e-books and just kind of slap it on Amazon and start marketing it or pushing it out? I know this is not making a lot of sense, but again like Dan said I'm kind of a newbie. </p> <p><strong>Robert:</strong> Okay. I would be using one of the launch models that are in those books. There's five of them. Based on kind of what you're talking about it sounds like maybe the teleseminar series is probably one of the better ways to go. I think that Amazon is a terrific tool and can be a great lead gen source of a place to get new customers, but that's mostly for more mature businesses. You first need a process for converting, you know, because you're not going to make any money on the Amazon book sale. The way you make money is that Amazon book sale, that customer consumes the book and then likes it so much that they chase you down for another product or a course or a coaching opportunity and so you got to kind of have a couple of those things in place before the Amazon model really works for you much. Does that make sense? </p> <p><strong>Mike:</strong> Okay. I'm kind of losing you on how the -- you're saying that evidently using teleseminars and that sort of stuff creates the audience and then the Amazon model works. So you're saying -- I mean is that kind of what you're saying? </p> <p><strong>Robert:</strong> Yeah. I mean if you remember in second edition of <em>The Official Get Rich Guide</em> you saw the info marketing pyramid. </p> <p><strong>Mike: </strong>Right. </p> <p><strong>Robert:</strong> And at the bottom of the pyramid is free content and then the next level is an introductory product, the next level up is continuity, the next level up is high priced products, the next level up is seminars, the next level up is group coaching program, then implementation services and personal coaching. The products on Amazon are essentially that very bottom part of the pyramid because really there's no money in it for you. There's a little bit of cost for the customer but it's for all intents and purposes it's the same as free. You're essentially giving it away in order to get a lead. And what you do when you create that teleseminar series is create an introductory product, one, because while you deliver the teleseminar series you're recording it and that becomes a product that you can package and resell and then also during the teleseminar series you are offering those attendees the opportunity to participate in a coaching program which helps increase the value of those customers funding more marketing for you and two, it builds into your introductory product so you start upgrading them as part of the teleseminar series into your coaching program. Well you're recording that. So now that is built in on an ongoing basis into your introductory product. </p> <p><strong>Mike:</strong> I got you on that. One of the challenges I'm running into and this is really one of the things that I like is as I read about information marketing one line really sticks in my mind and it said that one of the great things about information marketing is that you can go as far as you want to go or you can go as little as you want to do. So if all you want to do is do Kindle books, you know, do that, or if you want to go as far up the pyramid as you want to try to go. One of the things that I kind of see with the target market that I&rsquo;m looking at is I'm not quite sure how effective the coaching is going to be, they may come to seminars, but if they do go to seminars and want coaching they're going to want more information than I really want to put in time to be able to give them. I don't know. Does that make sense? </p> <p><strong>Robert:</strong> Not really. </p> <p><strong>Mike:</strong> Okay. </p> <p><strong>Robert:</strong> So if I'm flashing money in front of you are you going to make the time in order to do it? </p> <p><strong>Mike:</strong> No. </p> <p><strong>Robert:</strong> Okay. Then why are you doing this at all? </p> <p><strong>Mike:</strong> Well, for one, and that's a great question. There's a certain level of information that I have for this market that I believe that they would pay for and I don't really want to go any deeper into the knowledge than I am right now. Not really. And so I'm asking myself can I find a way to capitalize on that level of knowledge that I have and I believe that I can do that with Kindle books or videos and that sort of thing.</p> <p><strong>Robert:</strong> Okay. I mean what, you know, the book talks about -- what the book was created to do was how to build a million dollar business within 12 months. </p> <p><strong>Mike:</strong> Right. </p> <p><strong>Robert:</strong> So the launch models that I'm outlining there and here are focused on that. But if you want to publish Kindle books then there's nothing wrong with that. </p> <p><strong>Mike:</strong> One of the things that I keep seeing on You Tube and some other sources are programs where people are talking about cranking out Kindle books and that sort of thing. I've read some of your information and thought it was really well done and appreciated that. I've been a member of the Association for about two years and then I'm just now, I mean again, I've read a lot of stuff and listened in on some calls and I'm kind of thinking well, okay, it's about time to kind of pull the trigger on doing something. And I'm wondering with some of the seminars that I do, and I do this for a living, some of the seminars that I do and that sort of thing, it sounds to me like I should be recording those and then being able to sell those as far as audio. Am I making any sense? </p> <p><strong>Robert:</strong> Yeah. I mean, that certainly is absolutely appropriate. You can turn those seminars into introductory products that you can offer other customers. The other thing is if you're offering some sort of seminar you also need to have some sort of plan to upgrade those customers that are in the seminar into high value, whether it's a coaching program or a continuity program or something, but you definitely want to have some sort of way of upgrading them. Now, as a member you certainly have access to the online resources on the membership site and there is a very detailed best practices call featuring Victor Cheng. So if you just go to info-marketing.org and search, you'll need to log in, but search for Victor Cheng the top thing is a best practices call called <em>Dominating the Search Results for the Largest Search Engine for Buyers</em>, and that's essentially how to -- that is the top of the line Amazon strategy of how to dominate Amazon and get your book ranked and turn Amazon into an ongoing opportunity for you. </p> <p><strong>Mike:</strong> Well, man thanks Robert because I have not done anything as far as going to the site and looking for resources. I mean everything, you know, whatever you guys mail me and I listened to the CDs about five times in the car and that sort of thing, but I haven't gone to the site and looked for anything. I mean I know we're on a call, so I don't need a password, a membership password or anything? </p> <p><strong>Robert:</strong> If you don't have your password just reply to any email that you've gotten from me and ask for it and we will connect you, make sure you've got that user ID and password. But yeah, you will need a password in order to access that content. But as a member if you got this email you'll get a password without any problem. </p> <p><strong>Mike:</strong> Okay. So it's info-marketing.org. </p> <p><strong>Robert:</strong> Yeah. And then my email address is <a href="mailto:rs@info-marketing.org">rs@info-marketing.org</a> but yeah, if you have any problem getting logged on shoot an email there. And I think if you know what email you used in order to sign up then you probably could just request your own password, but whatever works we're happy to make sure you're able to get logged in without a problem. </p> <p><strong>Mike: </strong>Okay. In fact before I sign off can I ask a quick personal question? </p> <p><strong>Robert:</strong> Sure. </p> <p><strong>Mike:</strong> I know your daughter was looking at colleges and stuff and this is about the time she would have made a decision she was thinking about NC State. Where'd she end up going? </p> <p><strong>Robert:</strong> She did visit NC State, Duke and Wake Forest and all those, but she chose Florida State. </p> <p><strong>Mike:</strong> Go Seminal. </p> <p><strong>Robert:</strong> Yeah. Yes, she is. </p> <p><strong>Mike:</strong> Okay. Robert, thank you so much. </p> <p><strong>Robert:</strong> No problem. And man, that NC State FSU game was quite a nail biter up there. </p> <p><strong>Mike:</strong> Well, at least the first part of it was. But thanks again, it was a delight talking to you man. </p> <p><strong>Robert:</strong> My wife went to State and we actually met at the FSU/NC State football game in November of 1993. </p> <p><strong>Mike:</strong> How about that. </p> <p><strong>Robert:</strong> She sat in front of me at the stadium and was really, really very obnoxious. NC State scored first with a field goal and she was all, you know, in my face about it and how NC State was going to really just dominate Florida State and that game ended with FSU winning 62 to 3. </p> <p><strong>Mike:</strong> That's pretty funny. Well, you've been kind in sharing with that, so let me share this. The last time I was at FSU for a game my Carolina Tarheels went down there to play you guys it was so bad at the end of the first quarter I left the stadium, went across the street to that liquor store, bought a fifth of Goldshlager and sat in the van and drank Goldshlager the rest of the game. </p> <p><strong>Robert:</strong> Man, they'll do it to you. </p> <p><strong>Mike:</strong> Thanks man, have a good day. Bye-bye. </p> <p><strong>Robert:</strong> All right. Great chatting with you Mike. All right. We're going from that. If you want to get in the game just hit *1 and you can tell me about your drinking binges or anything about your business and in the meantime we'll go to Mike in Phoenix. Welcome Mike. </p> <p><strong>Mike:</strong> Well, Stephanie is Mike still there or has he dropped off? </p> <p><strong>Mike: </strong>I'm here. </p> <p><strong>Robert:</strong> Oh hey, welcome Mike. Glad you're here. </p> <p><strong>Mike:</strong> Thanks, glad to be here. </p> <p><strong>Robert:</strong> Yay. How can I help you today? </p> <p><strong>Mike:</strong> Well, I have actually got what I hope will be a simple question that you kind of brought up when you were speaking at the beginning. I'm just starting and my expectation was to kind of solve the Dan Kennedy or the GKIC model and try and get a shock and awe package, you know, the most incredible free gift ever, whatever, with two months' free of continuity with that two months being my initial package but then you kind of scared me saying hey, that's a tough way to go starting with continuity. I wanted to know if I was giving two months away free if that would make it an easier sale or if I'm still barking up the wrong tree. </p> <p><strong>Robert:</strong> It still is an easier sale, but what market are you trying to attract? </p> <p><strong>Mike: </strong>Small business owners, guys trying to grow their business from six figures to seven. </p> <p><strong>Robert:</strong> So what model of marketing really built that Dan Kennedy business? </p> <p><strong>Mike:</strong> I assume direct mail, but I don't know for sure. </p> <p><strong>Robert:</strong> Well, now you know Dan tells -- you hear all the time about Dan talking about how he spoke on the success event tour.</p> <p><strong>Mike:</strong> Mm-hmm. </p> <p><strong>Robert:</strong> And so how that business really got launched was by Dan speaking in front of business owners and offering a product. And then after they bought an initial product then they had the opportunity at that time to get an annual membership. That's now since switched to a monthly, but the business really launched based on someone buying an initial product, then getting upgraded to continuity and then at the same time then having the opportunity to buy more expensive specialty products. </p> <p><strong>Mike:</strong> Okay. </p> <p><strong>Robert:</strong> Kind of after it was more mature and for a lot of other reasons that aren't necessarily to do with -- GKIC is in a unique position of having 50 different products that they can offer, two big events, having an inbound and outbound telemarketing operation, all things that you don't necessarily have, so by offering a free trial they are able to maximize the value of those free trial customers in the thousands of dollars just during the free trial before they're even paying the continuity. </p> <p><strong>Mike:</strong> Got it. </p> <p><strong>Robert:</strong> So getting a little micro-commitment of yeah, I'll try this free trial helps them identify who is a lead for their telemarketing operation more so than -- that is a very mature info marketing business advanced strategy that when you've got an outbound telemarketing operation it makes a whole heck of a lot of sense. </p> <p><strong>Mike:</strong> I don't want to put words in your mouth, but to make sure I've got it in my head it sounds like you're saying they make money off of, they have lots of products to offer that bring them into the continuity and they're like sure, we'll take it, but they make their money off the products and the other things, the continuity is more of a bonus. </p> <p><strong>Robert:</strong> Correct. And Dan will even say it in the newsletters that really that level of membership essentially it's having the customer pay them for the marketing that they really ought to be doing that they'd be happy to send to the customer for free. But the customer actually helps liquidate the cost of it. </p> <p><strong>Mike:</strong> Got it. </p> <p><strong>Robert:</strong> And so by getting the customer they're not worried about -- if you're running an ad or spending money for any kind of media in order to generate a new customer, you know, let's say you got to spend $1,000.00 to get a new customer, or you spend a $1,000.00 just to run an ad and you get 50 leads and good news ten of them buy your continuity program and you do it on a two-month free trial. Well, how long does it take to get your $1,000.00 back? You've got two months that you're providing them services for free and then it takes a few months to collect enough money to get the $1,000.00. </p> <p><strong>Mike:</strong> Yeah. No, I get that. My expectation was not to get rich off the continuity, but to try and get the continuity people into a mastermind or coaching program. Again, very similar to what I see from the Dan Kennedy, which I get he's in a different position obviously than I am. But yeah, so my goal was not to make a ton of money off the continuity but to have the continuity be places I could spend a lot of money or more money marketing to get him into a $1,000.00 a month mastermind or coaching agreement. </p> <p><strong>Robert:</strong> Whereas if you sell a product on the front end and even if you only get five customers who each give you $300.00 or $500.00 for a product that you offered now you invested $1,000.00 for an ad and get $5,000.00 back. You parlay that $5,000.00 and you multiply your front end marketing by five times and now you're getting a steady stream of new customers essentially for free that you can sell these $1,000.00 a month continuity programs to. </p> <p><strong>Mike:</strong> Okay. For the initial product right now I've got a book being printed so I'm a month or so away from having that, and that's it. Would you recommend like the teleseminar series where I'd record five or six things and sell that for $300.00 to $400.00 to $500.00? </p> <p><strong>Robert:</strong> Yeah. A book is a lead generation tool. That is not a money-making endeavor. </p> <p><strong>Mike:</strong> Yeah. I want to bring it up in my arsenal that's all I've got other if I just wanted to do a direct mail piece or whatever, but I do have that to do the lead gen, so maybe I'd send the direct marketing offering the book for free and then the people that take the book I'd try to market the product to and the people that buy the product then market the coaching or the newsletter continuity to? </p> <p><strong>Robert:</strong> Yeah. And the free book is the single best lead generation tool right now. So going out to your best prospects with a here is a free book that's going to solve these five problems for you that is right now the most effective technique in terms of sales, upgrades, leads, you get the best leads and you're able to convert them more effectively with a free book offer really than anything else working right now. </p> <p><strong>Mike:</strong> Okay. I'm not worried that these people are, you know, I shouldn't charge them $5.00 or some token amount for the book just to get a commitment level. If they just raise their hand and say I would like a free book, send them the book, maybe a shock and awe package and then spend the money to market them for my product and/or coaching service, or you know, some sort of continuity? </p> <p><strong>Robert:</strong> I'd probably, well, I'd have to know the market and understand your finances and kind of outline a little bit of a budget for what we think you're going to have to spend on the book -- on the marketing, on the book, on the shock and awe, on the follow-up sequence and kind of understand the economics and what the payback is before I can recommend it. And then also either way, whichever way you choose to start with you ought to test them both so you have a free book offer and then you have a token payment and the free book offer is going to maximize the number of leads and it could be that that works better because you got more people to sell to. Having a token payment is going to reduce the number of leads, but it may prove more profitable because you're not spending time and money with people who aren't a hundred percent serious. But if you're going to Fortune 500 CEOs asking them for $5.00 is a total waste of time. You want them to have that book because of the amount of money they can spend. If you're going to realtors then it could be you want them to spend a little money before they get the book because four-fifths of all realtors are kind of these part-time or sometime pretend to be in business people that don't have a whole lot of value. </p> <p><strong>Mike:</strong> Okay. So but either way whether I do a token price or free it should be low or free, and I should try to move from the token or free book to a $300.00 to $500.00 product before I try to move into some sort of continuity. Is that a fair statement? </p> <p><strong>Robert:</strong> I would be trying to sell them an introductory product as the solution to their problems and then on the back end of that, so they see this as one transaction. Like, okay, Mike is this kind of expert. He's got these credentials and he's dangling the solution to my problem. I want it. And they can make this kind of discreet decision and you might even have the continuity as part of that sale. Hey, good news, when you buy this product not only do you get this product but we're also going to give you a free two-month trial to this program and what this is going to do is give you this, that, this, that and the other, and then you know what? As a convenience you will automatically be part of it and continue, you know the language is easy enough, but yes, that first decision is a yeah, I want this product. </p> <p><strong>Mike:</strong> Okay. So it goes free book, $300.00 to $500.00 product and then feel free to include that low-level inexpensive, you know, gold member status as free for a couple of months once they've already bought the product. </p> <p><strong>Robert:</strong> Mm-hmm. And if it's only $49.00 continuity, you know, depending on the product or maybe you only even offer a 30-day free trial. </p> <p><strong>Mike:</strong> Yeah, to make it once they've bought a product and spent $300.00 to $500.00 they're a little more committed than a cold lead, so you know, that month might be plenty. </p> <p><strong>Robert:</strong> Absolutely. </p> <p><strong>Mike:</strong> Okay. Yeah. That was super educational. Thank you so much for taking the time. </p> <p><strong>Robert:</strong> Awesome. Well, I'm glad to chat with you Mike, and if you have questions please call back next month and I'm happy work on this with you. </p> <p><strong>Mike:</strong> Yeah. Guarantee that. I'm sure I'll have more questions. </p> <p><strong>Robert:</strong> All right. Sounds terrific. Great chatting with you. </p> <p><strong>Mike:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. If you have questions you can hit *1 and get into the queue and then in the meantime we're going to go to Dave in Charlotte. Welcome Dave. Hello Dave? Hey Stephanie, is Dave still around? Well, we'll give Dave and you a chance to get into the queue. Just hit *1 on your phone and that will get you back into the queue to ask a question. And whether you've asked your question or not if you'd like to follow up, if you know, we're done today and you got another question. Don't worry. We'll have more Jump Start Coaching calls. Our next one is coming up November 25, 3:00 Eastern, noon Pacific, and that again is a great opportunity to ask questions, get input on your business and so that I can help you personally help build your information marketing business and answer your questions and go through that. </p> <p>Also, coming up on November 13 is another little launch model, actually a client of mine, Michael Rozbruch and a gentleman named Mars is going to be on the phone and we're going to be chatting about how Michael launched his information marketing business and sold $112,000.00 of his introductory product in one afternoon. And then also how he built a continuity business that was started out at $38,000.00 a month. So it's between the $38,000.00 a month and the $100,000.00 that's a half a million dollar business that he launched in one afternoon. And that call is on November 13, 3:00 Eastern and noon Pacific. </p> <p>Also, I want to make sure that you are registered for the GKIC Info Summit. I'm definitely going to be at Info Summit and I look forward to seeing you there. I hope if you're there I'd love to shake your hand and if you've got any questions feel free, but that is the event for the information marketing business and really a great place to be and to get exposed to everything about information marketing. So if you want more information about the GKIC Info Summit go visit dankennedy.com and you can see the little band around right there about the Info Summit. It's a great thing to be at. I look forward to seeing you there and so that's about it for today. I appreciate you dialing in and participating and of course if you have any questions I look forward to chatting with you on our next Jump Start Coaching call on November 25. Thank you so much for being a member of the Information Marketing business -- oop, wait a minute. Okay. Excuse me, you know what? We had a couple of late folks that just jumped into the queue, so Ross and Brandon don't worry. I'm going to hang with you for just a couple more minutes and answer your questions. We're going to go to Russ in Canada. Welcome Russ. </p> <p><strong>Russ:</strong> Hi there Robert. Appreciate you staying on. Thanks very much. </p> <p><strong>Robert:</strong> I made you panic there for a second. You thought I was going to wrap up the call right after you pressed to ask a question. </p> <p><strong>Russ:</strong> You know a month's a long time to wait but I would have done it. </p> <p><strong>Robert:</strong> Well, now you don't have to. </p> <p><strong>Russ:</strong> Thank you very much. For about the last five years I've been a direct response copywriter. Previous to that I was in the business -- sales and sales management to the restaurant industry and I followed Rory Fatt for a long time and I just wondered how viable an industry the restaurant industry is these days to start an information marketing business given that it seems to violate the one of the core tenants in your book is that it shouldn't -- they should have a large transaction size which restaurants don't. So I'm just wondering if you think it's a viable market. </p> <p><strong>Robert:</strong> You know, I mean Rory Fatt is still in that business. I mean one of the nice things about restaurants is there's so many of them. One of the challenges of restaurants is that they're so many of them. And so you've got to sort through a whole lot of people who are not interested in order to find the people who really are interested in taking their restaurant to the next level and that is kind of an expensive piece of that proposition. But yeah, I mean it's a tough and from the standpoint of their transaction size is low and so what you've got to do is sell it based on other criteria so if you just get one more table turn a day maybe per meal then it makes this program free each month. </p> <p><strong>Russ:</strong> That sounds great. Do you think there'd be any value in say selecting just steakhouses rather than the whole restaurant industry? </p> <p><strong>Robert:</strong> I think it would be. Now a little bit of inside information, I mean this I got from a Dan Kennedy seminar, not from -- Rory Fatt is a client by the way of mine, but this piece of information I'm not breaching client confidentiality because this was at a seminar and not because of my relationship with Rory, but one of the things that really responded to Rory's marketing were businesses that had the name of the owner in the restaurant name so Joe's Pizza or Larry's Steaks or Anthony's, for whatever reason those types of people responded in a much better proportion to Rory's marketing than anything else. But yeah, so understanding that little point of going to steakhouses probably would be kind of a fascinating thing because you have a higher transaction size and you can take the same things that you would implement for Joe's Pizza and put them into a steakhouse and they'd probably work better because the customer has arguably a better emotional connection to their steakhouse than they do their pizza place and the transaction is so much larger if you get a customer to return one time per month to the steakhouse you've done a whole lot more in terms of revenue than you would have to the pizza place. </p> <p><strong>Russ: </strong>Perfect. And I guess by the same token I have a lot of joint venture possibilities. The higher end steakhouses do anyway, so. </p> <p><strong>Robert:</strong> Good point. </p> <p><strong>Russ:</strong> Yeah. Anyway, thank you very much. </p> <p><strong>Robert:</strong> So it's such a (inaudible 50:59) to having the opportunity to work with the steakhouse of the town. </p> <p><strong>Russ:</strong> Yeah, exactly, typically they have more money than perhaps the pizza place. </p> <p><strong>Robert:</strong> Mm-hmm. <br /> <strong>Russ:</strong> Okay. Well, I appreciate that. Thank you very much. </p> <p><strong>Robert:</strong> Awesome. Great chatting with you and thank you Russ for calling in. I am happy that I had the opportunity to chat with you. </p> <p><strong>Russ:</strong> Thank you very much. </p> <p><strong>Robert:</strong> All right. And now we're going to go to Brandon in Tennessee. Welcome Brandon. Great to hear from you again. </p> <p><strong>Brandon:</strong> Can you hear me? </p> <p><strong>Robert:</strong> I can. Here you are. </p> <p><strong>Brandon:</strong> Very good. Awesome. Quick question. I think that my market has a pulse. My quarter page ad for painting contractors is dropping in three days, but they gave me this little give away in a newsletter, just a little small direct response display ad, and so I've got about eight people requested the report so I've sent those out. A few questions, you know, outside of going into a vertical market or a niche, outside of trade magazines, paper click and using direct mail to drive them into seminars on a geographic kind of forum have you found any other ways to go into vertical markets that lead gen that are perhaps online or anything different from that. Any other ideas? </p> <p><strong>Robert:</strong> Now certainly the whole, you know, I have a product and a whole book about marketing through associations and partnering with the associations and put you on stage and to get you into their media. In addition to that I would also consider what sort of email lists are there because in a lot of industries that are served with some sort of trade magazine typically that trade magazine will send an email on your behalf. So you could promote a free report or a teleseminar or webinar using those emails. I would try to do some sort of opt-in offer if at all possible to try to generate leads from that. </p> <p><strong>Brandon:</strong> I think that is a good idea. Any other ideas? Those are two good ones. </p> <p><strong>Robert:</strong> Yeah. How about are there any events within that market that you could be part of either by attending or by exhibiting and try to put yourself in front of the market that way? </p> <p><strong>Brandon:</strong> There are and it's my intention and fortunately they're pretty low cost. A lot of industries have extremely expensive annual events but these are not so bad, so my hope is to go. There's one in Charlotte after the first of the year I intend to go to. One other question, and now these are three things I'll definitely put on my list. A couple I kind of had on my list in my mind but didn't crystalize them. Another thing when you are lead generating online but you are sending your materials through the mail say for example, if I start doing paper click lead generation of course the numbers will tell this in the end, have you ever been bitten or have you ever seen any correlation that seem to hold between generating your leads offline in traditional media like a magazine or offering that same report where they do have to give you their name, phone number, business name, address and all that business to get something in the mail that costs you x-amount to mail. Have you found that you need to just stay online with online leads or should you try to mix online and offline? What have you discovered? </p> <p><strong>Robert:</strong> Yeah, I mean the real secret is in the mix. And moving offline to online so maybe they go from a magazine ad to an online website with a video and then an opt-in and then you go back offline to a packet in the mail at the same time you're sending an email follow-up sequence, the integration is really the key. </p> <p><strong>Brandon:</strong> Okay, well that makes me feel good because that's kind of what I've done. They get three pieces of mail, like a big hunkin packet, two follow-up letters, I've got a deadline, an enrollment deadline, so that's kind of modeled after Jim Armstrong's. I've talked to him on the phone thanks to you. And then I've got two phone calls but I have an assistant calling them to try to set up the application and then so they're basically getting about 15 emails leaning up to the deadline, three pieces of mail and two phone calls, one at the beginning just to make sure they got it and one at the end the week before just to remind them that enrollment's about to close. </p> <p><strong>Robert:</strong> That's brilliant. I like it. And I think that the follow-up calls are something that not very many people are willing to do in the whole info marketing world, but the way you've done it with having really kind of an appointment setter setting the appointment so it's not you that's on the phone, you know, it helps maintain your credibility and expert status while also getting them onto the phone so that you've got the opportunity to do a consultative sales discussion. </p> <p><strong>Brandon:</strong> Well, that's kind of where I'm headed now and I guess I'll find out how these guys convert. I mean right now I've got about seven or eight, so I figure if they only send out a weekly email and it's just a little bit tiny ad in like an online email with a lots of junk in it if I got eight that's at least telling me that I'm just in there in a mix with a bunch of other people. That's at least telling me that there's a pulse there for this which was if I'd gotten any response out of that I was going to be happy, so hopefully the quarter-page ad that goes out to about 18,000 people surely that will hopefully generate 30 or 40 leads I would think. </p> <p><strong>Robert:</strong> Brilliant. </p> <p><strong>Brandon: </strong>Well, you've been very kind. Oh, and the last question seriously though. When it's a little hairy now that I've got all this stuff going on and I've got a gentleman plugging it into Fusion Soft. You've probably got multiple campaigns going. You know, the auto responders run on their own, but when you start mailing and then you start making phone calls do you just have Infusion Soft set up for you so that you are an assistant that gets an email that says hey Robert or hey Susan, Jamie and Jim get direct mail piece number one on x-y-z campaign today? Is that kind of how you keep up with it? </p> <p><strong>Robert:</strong> Yes. </p> <p><strong>Brandon:</strong> Well then I'm in good shape. </p> <p><strong>Robert:</strong> And if you need help I actually have Denise McKinley has been my Infusion Soft person since 2006 or what have you, actually 2005, and I sold the Information Marketing Association to GKIC and they've -- that was a couple of years ago, and they've taken over customer service and kind of handling the Infusion Soft, so that's kind of left Denise with a few less hours from me, and so if you wanted to have somebody who understands Infusion Soft and set all that stuff up helping you do it I'm not in the middle at all, so you'd be, and I don't get a commission or anything, it's just I'm letting you know that that's available. If you're interested in something like that anybody that's interested just reply to any email from me and say hey Denise, can I chat with you about helping me with my Infusion Soft and she would be happy to help you or chat with you about how she does that. </p> <p><strong>Brandon:</strong> Okay. So far they've gotten the email sequence and if we're doing the mail in-house I guess we just need a reminder. I am going to try to throw in three faxes because I am collecting fax numbers. I don't know how many of these painters actually have a fax, but a lot of them so far have submitted one, so I'm going to try to put at least three faxes in there and I figure by then if they've gotten that much communication if they're not interested I'll just try to hit them with the sequence again in six months based on some theme or something like that. </p> <p><strong>Robert:</strong> Yeah, you would engage them maybe through a teleseminar or some sort of live event that gets them active, from passive to engaged and kind of seeking you out, seeking out your answers. </p> <p><strong>Brandon:</strong> Well, you are very kind. This call was very, very helpful as always and I get more value out of my membership than I have paid I feel like every month. So thank you so much for putting this together for all of us poor bastards out here trying to make this work.</p> <p><strong>Robert:</strong> Hey, I'm happy to help. It's a huge part of my life and I love being able to contribute to good folks like you. So thanks for the opportunity to serve. </p> <p><strong>Brandon:</strong> All right Robert. You have a good one bud. </p> <p><strong>Robert:</strong> All right. So on that we're going to wrap up today's Jump Start Coaching call. Great chatting with everybody. Thank you for dialing in and I look forward to speaking with you next month on November 25th on your next Jump Start Coaching call. </p> </div> Thu, 27 Nov 2014 16:44:52 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/october-2014-jump-start-coaching-call How to Make $117,018 on the First Day of Your Info-Marketing Business http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-make-117018-on-the-first-day-of-your-infomarketing-business <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-57238"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201411.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201411.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1411-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p>What if there was a way to launch your info-marketing business and make more than $100,00 in one day? And, what if you also created $38,000 monthly continuity income at the same time? And, what if you created the actual product you are going to sell at the same time? This program reveals how to generate new customers or launch a business for the first time using a &ldquo;mini-launch.&rdquo; </p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-make-117018-on-the-first-day-of-your-infomarketing-business">Read More &#187;</a></p> </div> Thu, 27 Nov 2014 16:38:08 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-make-117018-on-the-first-day-of-your-infomarketing-business IMA EZine Week 47: He accused me of fraud http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-47-he-accused-me-of-fraud <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 25, 2014 | Week 47 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>He told me I was a thief--after a coaching call no less. Tom said that based on his first coaching call, he had figured out how I was trying to rip him off. To him, I was a fraud.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I took it personally. It bothered me for weeks, and it cost me a lot of money before I figured out what was happening.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Most of my coaching calls are with advanced info-marketers, working with them to establish business systems or reviewing financial statements for opportunities to increase the amount of profit they get to keep from the revenue they generate. But I also have a fair number of calls with beginning info-marketers. I feel like it&#39;s my duty to give back. Even though there are books and products on info-marketing that didn&#39;t exist when I was trying to figure out this business, I see it as a duty to accept new info-marketers who reach out to me to help them get started.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Tom had read the second edition of the Official Get Rich Guide to Information Marketing and loved it. So he set up a coaching call with me for help turning his expertise into an info-business. Tom was a single dad and a private investigator in Michigan. In addition to his work as an officer, he had set up a private investigation firm with a unique marketing system to generate customers. He told me his revenue numbers, and I asked him, &acirc;&euro;oeAre those numbers something other private investigation firm owners would be impressed with? Would someone in neighboring states look at your results and say to himself &#39;Wow, I want to figure out what he&#39;s doing&#39;&quot;?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> At that, my coaching client told me, &quot;No.&quot; Since Tom&#39;s revenue still had some room for improvement, we outlined a plan of action that included several additional marketing techniques to boost his revenue and profit in his private investigation firm. We wanted to create a business others would envy. We combined the marketing plan with a timetable of action steps, plus we outlined how Tom would launch an info-business when it came time to do that. I thought it was important for him to see there was light at the end of the tunnel. I wanted him to know that while he&#39;d be working hard to keep up with the new clients his marketing would be generating, there would come a time when he could be generating some &quot;work once, get paid many times&quot; money from an info-marketing business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> During our call, Tom seemed pretty impressed. But then he called back and spoke my associate, Suzanne. He gave her an earful about how awful I was and how he had discovered I was a fraud.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I got all this information secondhand, but from what I understand, Tom was disappointed that I had suggested he invest time in his current private investigation firm. Since I was an info-marketing coach, Tom thought I should have discussed only info-marketing. By giving him strategies for his private investigation firm, Tom said I had used bait and switch. I had gotten him excited about info-marketing but then worked with him on his current business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> This really impacted me. Even though I had delivered everything I had promised, I gave Tom a refund of his coaching fee as well as everything else he&#39;d ever paid me. I also put him on my &quot;Do Not Contact&quot; list so he can&#39;t buy anything else. But still, I took this personally and thought about this call for several days afterward.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I believe in demonstrating results above all else. It&#39;s fine for you or me to have a theory about a marketing system that could work for a type of business to generate a great income. It&#39;s another thing entirely to build it, test it and prove that it works. It&#39;s my opinion that we should sell only what&#39;s been proven to work. That&#39;s my differentiator in what I write and teach, and it&#39;s what I encourage my coaching clients to do. This guy had a marketing system, but he hadn&#39;t proven that it generated a remarkable amount of money. I wasn&#39;t going to suggest to Tom that he invest the time and money to present his idea to the market until he had proven it would work.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> The next day I had a speaking engagement out of town. During the trip I reviewed my coaching call with Tom several times and argued back and forth with myself about how I had handled it. Could I have done something different to reach this person? While I don&#39;t like being called a fraud, it upset me more that, as a coach, I hadn&#39;t identified Tom&#39;s objection during the call and addressed it with him.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Regarding my speaking engagement, I had disappointing results. My sales were lower than they should have been, so this only compounded my overall frustration.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Then it occurred to me. I was letting this guy drag me down to his level. The whole day I had focused on one failure. Maybe it was my fault or maybe this was just a negative person who wasn&#39;t ready for coaching. Either way, by dwelling on it, I gave it power to do damage inside of me. Like a virus, it silently infected my thinking and my presentation.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> In our coaching programs and in our lives, we&#39;ll often encounter negative people. The more work you do, the more people will criticize you. Some of them will be strangers, others will be people you thought were friends and some will be former clients.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> If you focus on the criticism, it will make you weak and tentative. Instead, focus on the positive results you generate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> That&#39;s what I started doing. Before I left for my trip home, I opened my calendar and wrote down the names of my other coaching calls that week. During my flight, I thought about each of those calls, the results those clients have generated working with me and the opportunities those clients have had. I focused on dozens of great results and breakthroughs I&#39;d helped to create rather than on the one critic. By the way, I used the name Tom throughout but that&#39;s not his real name to protect his confidentiality.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Each day you are producing great results for people. You are helping them solve their problems and create breakthroughs in their lives. The moment you feel criticism impacting you, snap out of it. Invest some time thinking about the successes you are generating and the people you are helping. Focusing on your successes and your breakthroughs will keep you growing and achieving.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I appreciate you. I am so blessed to have such good friends, members and clients. It&#39;s been a great year so far for all of my clients and I want to say, thank you for the opportunity to serve. I hope you have a great Thanksgiving holiday.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> What do you think? Have you had people criticize you? What do you do to get past it? Do you disagree and have a better way? Visit the page <a class="inf-track-73063" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">He accused me of fraud</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <br clear="none" /> Best wishes</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> </td> </tr> </tbody> </table> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Get Meetings and Sales Conversations with a Simple Email Message</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Everyone is deluged with a steady stream of calls and emails. How can you reach out to the people and get a chance to present your solution to their key problems? When done properly, cold email can be an effective way to identify the correct contact and put that person into a position where he or she must take your call or meeting. Who are the people and companies that could make a huge impact on your business? This program will show you how you can reach them and get the opportunity to present your presentation using a simple email message.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Listen to the audio program or read the transcript by visiting <a class="inf-track-73065" href="http://www.info-marketing.org/resources/best-practices-calls/item/get-meetings-and-sales-conversations-with-a-simple-email-message" shape="rect" style="color: rgb(9,52,193);">Get Meetings and Sales Conversations with a Simple Email Message</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As an IMA member, you have access to the <a class="inf-track-73069" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the <a class="inf-track-73071" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73073" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73075" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the<a class="inf-track-73077" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" height="34" style="color: rgb(5, 2, 2); font-size: 12px; font-family: arial; margin: 0px; padding: 0px; background: none repeat scroll 0% 0% transparent; border: medium none; white-space: normal; line-height: normal;" width="749"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 25 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-47-he-accused-me-of-fraud Weekly EZine: The $5 Million Transition http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-5-million-transition <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; 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} table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 18th, 2014 | Week 46 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>Once you build a large fire, the coals will stay warm for hours as you leisurely cook your favorite campfire meal. You can relax and enjoy the fire, tending to it periodically to maintain its heat. But it&#39;s impossible to start a fire without kindling.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Job one of campfire building is to gather kindling, small sticks and leaves that catch fire easily. You must gather a large amount of kindling, especially when you have only a few matches to start your fire. With just a few matches, you can&#39;t afford to waste any flame. Kindling is easy to light and creates a large flame quickly.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As the fire grows to a few inches tall, you continue to feed it kindling, but at the same time, you transition to larger sticks. As these sticks start to burn and your fire grows to be a foot tall, you add much thicker sticks. Then as those thicker sticks start to burn, you put on the logs that will catch fire, burn and ultimately become hot coals that will smolder for hours. That&#39;s when maintaining the fire transitions from being a lot of work to being something you can use to cook an entire meal.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Imagine for a moment trying to manage a fire made only of kindling. You&#39;d be extremely busy trying to gather enough twigs and leaves to maintain the flame. Cooking would be an almost impossible job as you tried to maintain the volume of kindling to keep the fire going while also trying to tend to the food.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> I have a coaching client who has built his business to $5 million in just three years. His marketing systems are brilliant; you&#39;d be in awe if you saw them. (I&#39;m working with GKIC to invite him to SuperConference so you can get a peek.) He&#39;s selling in an industry with traditionally low margins, but because of his marketing process and the way he sources the materials for his product out of Asia, he&#39;s able to make a 70 percent margin on his product when the industry&#39;s average is less than 10 to 15 percent.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You may be surprised to hear that he wants out. His business has gotten complicated. He hates his five salespeople. His best salesperson, instead of appreciating the fact that he&#39;s earning close to $200,000.00 a year, has become a jerk who complains daily if not hourly. His client fulfillment team just wasted a bunch of money by making a big mistake. That mistake made a big difference in how much cash was available to pull out of the business this year. My client has some real headaches.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The problem is he is trying to run his business as if he were building a campfire with only kindling.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> When your business is small, you have to do everything yourself. Your genius, your work ethic and your adaptability turn your idea into money. In much the same way as kindling is easy to light and creates a bright flame, your entrepreneurial spirit is essential to turning your idea into quick money.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> But if you try to cook a meal over a fire of only kindling, you are going to be extremely busy trying to gather enough kindling while tending that fire. Instead, you must transition.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> I just finished putting on a weeklong training program for Harley-Davidson dealers. My role was to design the curriculum, hire the trainers and promote the classes. I didn&#39;t have to deliver the actual training classes. For the Harley-Dealers, I&#39;m acting similar to a book publisher who finds authors to produce content the publisher can sell.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Over the course of one week, we provided three days of training for sales managers, three days of training for service managers and a one-day training for the general managers/CEOs of the dealerships. Most Harley-Davidson dealerships are run by true sales and service professionals. They&#39;ve been at their jobs for 20 or more years, motivating people, keeping up with production and making sure they hit their numbers so the dealership can achieve its profit goals.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Those Harley sales and service managers are the equivalent of the big logs in your campfire. The big logs allow you to take a break from tending the fire so you can prepare your meal. Without the big logs, you have to work a lot harder. With them, you can cook a meal or sit back and relax. Either way, those big logs allow the fire to burn for hours, with just a little tending now and again.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Unlike the Harley-Davidson dealerships I worked with, the client I mentioned earlier doesn&#39;t have professional managers in his business. So now he is seriously considering selling his multi-million dollar, 70% margin company. The problems are extremely frustrating, and he&#39;s ready to get out. But perhaps he just needs to add a log or two to his campfire.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> In the interests of full disclosure, hiring managers brings its own set of problems. First of all, how do you pay for them? Even though my client&#39;s business is profitable, a lot of the profits have to be reinvested into his company to keep it growing. The solution to this problem is good timing.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> In a campfire, you place the larger logs onto the smaller sticks only after the fire has become established. Once those larger logs begin to burn, the fire will continue to grow. Likewise, in a business, you have to bring in professional department managers when it&#39;s time. Then you set targets for them and let them do their jobs. You&#39;ll quickly discover that as they focus on their departments, the business will grow more quickly than it could have without them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As the owner, you are focused on 100 different things. Your sales manager can focus on the sales department full-time. Salespeople can get the oversight, training and motivation they need. Plus, your manager can hire and oversee more salespeople so production can increase. On the production side, a professional manager can quickly recoup the expense of his or her salary in efficiency and better oversight, preventing costly mistakes and waste of your materials.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> It&#39;s well known that the $5 million revenue mark is a turning point for a business. It&#39;s the point where the business is becoming too large for the business owner to run alone. Throughout the company&#39;s start-up, the business owner has known everything that&#39;s going on and has had a finger in every decision. But at $5 million, that becomes impossible. That is when the business must make a fundamental change.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> For years, an entrepreneur can make a business grow from his or her own will, excitement and personal energy, just like kindling quickly makes a fire grow. But as the fire grows, it becomes impossible to continue to supply enough kindling to keep it burning. As your business grows, it will be impossible for you to keep things going with your personal energy alone.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Often this transition is difficult for entrepreneurs to make. Many feel like they should be able to do it themselves, as if it&#39;s almost a failure to admit they need help. Hey, this is nothing but a natural transition. And the best part is the business will be easier and more fun to run afterward the transition. It will certainly continue to be work, especially if you keep growing, but at least you won&#39;t be personally dealing with difficult salespeople and their complaints. You&#39;ll have a manager to answer those emails.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The entrepreneurial spirit is essential to get a business moving, just like kindling is essential to start a fire. Yet as the fire grows, you have to transition from using kindling, adding larger sticks and eventually logs.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> It is the same in your business. Take the big step with confidence. Embrace the new skills you&#39;ll learn, most notably people management instead of project management. And enjoy the ride because once you make this transition, your business can grow like a wildfire.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> What do you think? Do you agree? Or do you disagree and have a better way? Visit the page <a class="inf-track-72751" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">The $5 million transition</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <br clear="none" /> Best wishes</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> </td> </tr> </tbody> </table> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Advanced Webinar Training: What to Do and Teach to Average a 90% Show-up Rate and 30% Sales Conversion</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Webinars can be a powerful marketing tool. However, over 50% of the people who register for a webinar fail to show-up. Then, even when they do login they are often distracted doing other things. Learn a webinar model that solves the show-up problem and converts webinar attendees into customers at conversion rates that have been unheard of since 2006.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Listen to the audio program or read the transcript by visiting <a class="inf-track-72753" href="http://www.info-marketing.org/resources/best-practices-calls/item/advanced-webinar-training-what-to-do-and-teach-to-average-a-90-showup-rate-and-30-sales-conversion" shape="rect" style="color: rgb(9,52,193);">Advanced Webinar Training: What to Do and Teach to Average a 90% Show-up Rate and 30% Sales Conversion</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3 style="font-family: arial; font-size: 14px;"> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As an IMA member, you have access to the <a class="inf-track-72757" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Check out the <a class="inf-track-72759" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-72761" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-72763" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Check out the<a class="inf-track-72765" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Please visit <a class="inf-track-72767" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans" shape="rect" style="color: rgb(9,52,193);">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 100%;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <div> <div style="height: 45px; line-height: 45px;"> &nbsp;</div> </div> </div> Tue, 18 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-5-million-transition Weekly Ezine: Shop Class for Info Marketers http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shop-class-for-info-marketers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 11th, 2014 | Week 45 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>I never thought my son would be taking a shop class. Robert is in 8th grade. His schedule was determined by the science and math classes he wanted to take, so he was forced to take an elective for 4th period. Although he would have preferred to take keyboard or some other music class, those weren&#39;t offered at that time, so his only choices were shop and PE. Turns out he loves shop. In shop he gets to use four different types of saws, a drill press and sanders.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the first four weeks of shop class, Robert&#39;s teacher taught the students only how to draw. Even now, before they cut anything, they have to draw what they plan to build from several different perspectives. For instance, if it&#39;s a wooden tool caddy, a small box with a handle at the top, Robert has to draw pictures of what the caddy will look like from the top, the bottom and two different sides. This way, he can demonstrate that he knows what it should look like before he starts cutting.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> It&#39;s amazing how good Robert has become at building things. At 13 years old, he can cut wood to create beautiful, practical objects. While I&#39;m proud of my son, it&#39;s not the magic of the kid; it&#39;s the magic of the process.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For several weeks, the shop teacher teaches his students how to create drawings before they touch the saws. Then, as their skill in creating drawings improves, he can introduce the saws and demonstrate how the drawing makes it a lot easier and better when it comes to actually cutting the wood and building the object. Plus, while the drawings allow the students to produce better finished products, what is more important for a school system on a tight supplies budget is that those drawings allow the class to be a lot more efficient with the resources.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> In info-marketing, we don&#39;t get that luxury. Instead, customers pick a guru based on who makes the most outlandish claims. Someone announces that he sells millions of dollars in just a few minutes, and everyone flocks to buy what he&#39;s offering and then tries to implement it in their businesses without any regard to whether it&#39;s appropriate for their own long-term business goals.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> There&#39;s no planning, there&#39;s no thought about what they are going to build. Instead, it&#39;s all about chasing fast cash.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I just have to shake my head sometimes when I see the nonsense that happens in this &quot;industry.&quot; Too many info-marketers are quick to brag about how much money they are generating, but they think nothing of the money they are wasting in their businesses. In fact, for some, spending money is their way of tapping into the &quot;Law of Attraction&quot; to build their wealth mentality. I don&#39;t know about you, but I&#39;m more about making wealth stick than maximizing the amount of money that passes through my fingers.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Until you&#39;ve experienced it for a while, you will be blown away by how much profit there is in planning. Yep, it doesn&#39;t sound as sexy as copywriting or web launches, but planning is the most profitable thing you can do in your business. It&#39;s fun to complain about companies that put the accountants in charge, but there&#39;s a good reason they do it. Accountants know how to maximize profits.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> It is more like my son&#39;s shop class. There&#39;s a lot of drawing and planning to do before the cutting can begin. But a little planning makes the cutting a lot more effective and the results more beautiful to behold.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> What do you think? Do you disagree or have a comment? Visit the page <a class="inf-track-72489" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">Shop Class for Info-Marketers</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <br clear="none" /> Best wishes</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> </td> </tr> </tbody> </table> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Dan Kennedy&#39;s Information Marketing Special Report</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Dan Kennedy&#39;s most recent Dan Kennedy&#39;s September Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Here is a quick summary of the topics included:</p> <ul> <li> The end of America&#39;s franchising boom?</li> <li> Forget about &quot;training&quot; and &quot;seminars,&quot; and think &quot;EVENTS.&quot;</li> <li> New online research resources</li> <li> How to get yourself promoted</li> <li> Info-marketers in the air</li> </ul> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through November 30, 2014.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-72491" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter" shape="rect" style="color: rgb(9,52,193);">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3 style="font-family: arial; font-size: 14px;"> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As an IMA member, you have access to the <a class="inf-track-72495" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the <a class="inf-track-72497" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-72499" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-72501" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the<a class="inf-track-72503" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 100%;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 11 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shop-class-for-info-marketers Dan Kennedy's October No B.S. Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-october-no-bs-information-marketing-special-report <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU9jdG9iZXItMjAxNC1Oby1CUy1JbmZvLU1hcmtldGluZy1TcGVjaWFsLVJlcG9ydC1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-October-2014-No-BS-Info-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-October-2014-No-BS-Info-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s most recent No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> People Are Far More Into Recess Than Class. How Did This Happen, Anyway? And How Can We Profit From It?</li> <li> The Entertainment Revolution</li> <li> Subcultures Can Be Leveraged</li> <li> The three ways to profit from the division of the population into subcultures</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through November 30, 2014.</p> </div> Wed, 05 Nov 2014 22:33:04 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-october-no-bs-information-marketing-special-report