Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Thu, 02 Apr 2015 00:06:26 GMT Dan Kennedy's March 2015 No BS INFO-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2015-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU1hcmNoLTIwMTUtTm8tQlMtSU5GTy1NYXJrZXRpbmctTGV0dGVyLWFzLWEtUERGLnBkZg%3D%3D" title="Dan-Kennedys-March-2015-No-BS-INFO-Marketing-Letter-as-a-PDF.pdf">Dan-Kennedys-March-2015-No-BS-INFO-Marketing-Letter-as-a-PDF.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s March No BS INFO-Marketing Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The new scarcity of th full-on Internet age</li> <li> Money is unlimited, time and other reources used to attract and obtain it are NOT</li> <li> The three success mandates for you, in this field, NOW</li> <li> The print media that refuses to die in spite of free providers on the Internet and what it means to you</li> <li> Positioning your industry training as an opportunity to attract more customers of higher value</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through May 31, 2015.</p> </div> Wed, 01 Apr 2015 01:24:34 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2015-no-bs-infomarketing-letter Dan Kennedy: Generating New Customers and Big Money through Your Own Events http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-59134"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201503.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201503.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1503-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p>The oldest form of information marketing continues to be the most profitable opportunity to generate new customers, ascend current members to higher level programs and generate revenue for your business.  Dan Kennedy will reveal the insider secrets he&rsquo;s learned from 45 years of speaking and putting on events for himself and his clients.  In this program you&rsquo;ll learn how and when to use events.  Plus, how to structure events to give your attendees the best experience while also maximizing the revenue opportunity for yourself.  This program is a detailed look at the most powerful media in the information marketing business today.   </p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events">Read More &#187;</a></p> </div> Wed, 01 Apr 2015 01:20:27 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events Open Coaching Call for IMA Members - April 2015 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-april-2015 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> April 21, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> May 26, 2015<br /> June 16, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 8:00 pm, GMT<br /> 6:00 am, 22/04/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Wed, 01 Apr 2015 01:11:35 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-april-2015 Business Insights Teleseminar - April 2015 http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-april-2015 <div class="html clearfix clear"> <h3>Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity</h3> <p>All entrepreneurs dream of the day when they can sell their business and walk away with a pocket full of cash.  And, according to John Warrillow, author of the book, <em>Built to Sell</em>, subscription programs are the single best way to increase the value of your business.  In his new book, <em>The Automatic Customer</em>, Warrillow outlines the psychology of selling subscription programs, ways to structure them as well as giving you quick metrics to maximize cash flow.  This program will focus on building continuity programs within your info-marketing business in a way that maximizes the sales value of your company.  Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. </p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> April 14, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> May 12, 2015<br /> June 9, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 8:00 pm, GMT<br /> 6:00 am, 15/04/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Wed, 01 Apr 2015 01:09:25 GMT http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-april-2015 IMA Ezine Week 13 of 2015 | How to act to attract customers http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-13-of-2015-how-to-act-to-attract-customers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 31st | Week 13 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>&quot;Don&#39;t I know you from somewhere?&quot; he asked me.</p> <p> &quot;No, I don&#39;t think so.&quot; I was shopping for clothes at the mall. I&#39;d recently gotten a new job, I was 22 years old and I knew few people in town.</p> <p> &quot;Where do you work?&quot; He asked. I answered and asked him where he worked. He told me he owned his own business, and we struck up a conversation.</p> <p> We&#39;d never met, but within a minute or two, Steve and I had a good conversation going. About the time I was ready to return to my shopping, Steve told me that he often looks to work with sharp people in his business and asked if I would be open to new opportunities to make money. Flattered as I was, I said, &quot;Sure,&quot; and we set a date and time to get together.</p> <p> At our meeting, about an hour into his presentation, Steve invited me to become an Amway distributor. About two weeks later, I learned that the episode in the mall was called &quot;contacting,&quot; and as a new distributor, I was now expected to do it.</p> <p> I had no interest in walking up to complete strangers, striking up conversations and setting appointments so I could show them the Amway distributor business plan. But I wanted what this type of business promised. So, I learned to do it.</p> <p> I purchased all the books and tapes on contacting, and studied them feverishly. I kept looking for &quot;how-to&quot; information. I wanted to know exactly what to do, step-by-step. What types of people should I stop and talk to? How do I start a conversation with a stranger? What do I say to make them comfortable enough to give me their number and look forward to my call?</p> <p> I read hundreds of pages and listened to hours of tape, but I was never satisfied with the information I received. It always seemed vague. Primarily it said you have to &quot;be bold&quot; and &quot;act with confidence.&quot;</p> <p> Steve took me on several contacting missions. We&#39;d drive around town to grocery stores, book stores and shopping centers looking for people who were well dressed and looked like they were already successful. I&#39;d start a conversation with each one, begin to build a relationship and then get his or her number to set an appointment to explain the Amway distributor business plan.</p> <p> On days I tried to follow all the step-by-step advice I had learned from my books and tapes, I failed miserably. I got rejected and wasted a lot of time. So, I tried something different. With Steve&#39;s coaching, I learned I had to internalize the step-by-step process, make it my own and act with boldness.</p> <p> Although it goes against everything I&#39;m comfortable with, I learned to be pretty good at it. I could get three or four numbers a day, so by the end of the week, I had 12 to 15 good prospects to call to set up appointments.</p> <p> I figured out that all the how-to, step-by-step information wasn&#39;t as important as I first thought. When I acted with extreme confidence, most people were happy to talk with me and genuinely wanted me to follow up with them. They had no idea I was scared to death to approach them and even more terrified to pick up the phone and call them for an appointment.</p> <p> In 2005, I had the opportunity to speak at Dan Kennedy&#39;s Info-Marketing Summit and sell a program from the front of the room. I have never been so scared. It was audacious of me to presume I was qualified to offer a program. Yet, there I was at the front of the room. Dan Kennedy introduced me, and after my presentation, I learned I&#39;d sold $330,000.00 in that one-hour presentation!</p> <p> Above all, I was bold. I spoke with supreme confidence. I carried myself like I had the ultimate secret and positively knew it was going to work. It didn&#39;t matter that it was the biggest crowd I&#39;d ever spoken in front of, that I was intimidated by the people in the room and that it was the first time I&#39;d ever given my presentation.</p> <p> Instead, I told myself I was bold, confident and excited to be there. I carried myself with supreme confidence--and I succeeded.</p> <p> Confidence is the most difficult aspect to teach, and so I focus on it during my coaching calls with clients.</p> <p> I&#39;m always happy to provide step-by-step instructions. I love sharing what I know with you to help you grow your own business.</p> <p> But at some point, success always comes down to internalizing everything you&#39;ve learned, mapping out your own strategy and boldly making it happen. Nothing will attract joint venture partners, content providers and customers like confidence.</p> <p> By all means, seek out the available information and learn from other people&#39;s mistakes. Then, when you have what&#39;s available, act boldly. When you see you need to make a change of plans, do that boldly, too.</p> <p> You&#39;ll attract a lot more customers, and everything you do will be more successful when you internalize everything you&#39;ve learned, make your own plan and act boldly rather than focus on someone else&#39;s step-by-step process.</p> <p> Link the copy: How to act to attract customers</p> <p> What do you think? Have you succeeded by acting boldly? Or has being bold gotten you into trouble? Visit the page <a class="inf-track-78235" href="http://associationmarketing.com/act-attract-customers/">How to act to attract customers</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Make $117,018 on the First Day of Your Info-Marketing Business</h3> <p> What if there was a way to launch your info-marketing business and make more than $100,00 in one day? And, what if you also created $38,000 monthly continuity income at the same time? And, what if you created the actual product you are going to sell at the same time? This program reveals how to generate new customers or launch a business for the first time using a &quot;mini-launch.&quot;</p> <p> We covered several important topics in this program including:</p> <ul> <li> How one info-marketer generated a six figure payday and launched a successful new business in one afternoon.</li> <li> How powerful mini-launches can be for any business.</li> <li> What you need to prepare for your own mini-launch success.</li> <li> Inside secrets of making these mini-launches more successful.</li> <li> Easy ways to get these done with less work and fewer technical glitches.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78237" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-make-117018-on-the-first-day-of-your-infomarketing-business">How to Make $117,018 on the First Day of Your Info-Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78241" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78243" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-78245" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78247" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78249" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78251" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 31 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-13-of-2015-how-to-act-to-attract-customers IMA Ezine Week 12 of 2015 | Tending to your relationships http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-12-of-2015-tending-to-your-relationships <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 24th&nbsp; | Week 12 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>It was so frustrating. It was like everyone else was from a different planet. There wasn&#39;t a single person who &quot;got it.&quot;</p> <p> My first info-marketing business targeted the association industry. I promoted a product teaching associations how they could recruit and retain more members.</p> <p> For 10 years I attended events where association executives got together. I spoke at many events, and I became known within the community.</p> <p> While some of them wanted to understand, few of them had any idea what direct marketing was all about. I started to get frustrated easily. After what seemed to be the thousandth time explaining long copy versus short copy or writing with a conversational tone versus a corporate institutional voice, I got fed up. I made the ultimate mistake.</p> <p> I didn&#39;t make this mistake once. No, I repeated it over and over again for years.</p> <p> The first time was innocent enough. The association executives&#39; annual meeting conflicted with a Dan Kennedy mastermind meeting. Easy enough, I&#39;m attending the Dan Kennedy meeting and skipping the association event. I felt at home with the other Dan Kennedy mastermind group members.</p> <p> A few months later, another association event came up. I skipped it. Then I skipped another and another. It was always a different excuse, always a good reason--another event, an important project, another priority that took precedence. Plus, those association people were so frustrating to speak with because they didn&#39;t &quot;get it.&quot;</p> <p> Five years went by before I finally showed up at another association event. Few people knew who I was anymore. I had made myself irrelevant.</p> <p> Here&#39;s a market in which I had made a lot of money for several years. By ignoring it, I&#39;d let a profitable well go dry. I felt I was too good for the room. Now it was as if I didn&#39;t exist.</p> <p> I see this happen to info-marketers all the time.</p> <p> They get swamped with ideas and fall behind on their reading; their first impulse is to cancel their subscriptions so they can catch up. But that cuts them off from the flow of ideas that will take their businesses and their lives forward.</p> <p> Some people get tired of going to events. They tell me &quot;I don&#39;t like this event anymore; they just sell, sell, sell.&quot; I have to smile to myself because I know the event hasn&#39;t changed; they&#39;ve changed. It&#39;s the same event with the same amount of selling. It&#39;s just they&#39;ve learned a lot more, have seen more and have a new perspective now.</p> <p> The answer isn&#39;t to stop attending but to learn from the event at a new level. Start studying what the speakers do to sell, what they offer and how the event is choreographed. Besides, staying home cuts you off from the stream of ideas and the relationships you can benefit from to grow your business.</p> <p> We all get frustrated with our own markets. We attend the same silly events and shake our heads at how folks &quot;don&#39;t get it.&quot; It seems like we are from a different planet. And yet our presence at those events and our constant explanation of the basics help to establish us as people to be followed.</p> <p> It&#39;s easy for us info-marketers to cut ourselves off from others. To become too swamped to subscribe, too busy to attend or too good for the room to show up. There are several side effects of that decision we don&#39;t realize at first.</p> <p> First, it gets us out of the flow of ideas. While it appears to give us time to focus on the projects at hand, it shuts us off from the new projects and ideas that will enable us to keep growing. After all, bringing in new ideas is the entrepreneur&#39;s primary role in our businesses.</p> <p> Next, we lose the connections. The vendors who can get work implemented more quickly, the person we can do a joint venture with or the customer who wants to move from client to referral source. These connections happen because we show up.</p> <p> Finally, it shuts us off from customers. In every room there are people who may want to work with us but are not attracted by our sales materials. These people need to see and hear from us directly. That&#39;s why they went to the meeting--to find a resource, to locate the person who is going to help them. If we stop attending, we&#39;ll cut ourselves off from all of those opportunities.</p> <p> Conflicts crop up. You and I cannot attend everything we should attend. You and I cannot read everything we should read.</p> <p> And yet, as you and I make the decisions of where to prioritize our time, it&#39;s very dangerous to cut ourselves out of the stream of information and events. Businesses need a steady stream of ideas, connections and customers to grow. Those don&#39;t come from building a fortress around ourselves. That stream is created by showing up and participating where we need to be, even when it&#39;s not where we want to be.</p> <p> What do you think? Do you get frustrated when attending events within your industry? How do you make your choices of where you spend your time? Or, do you disagree and have a better way? Visit the page <a class="inf-track-78217" href="http://associationmarketing.com/tending-relationships/">Tending to your relationships</a>, and scroll down to the bottom to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> This Quickly Maximizes Your Lifetime Customer Value</h3> <p> What if you could forget about selling books, courses and low priced continuity programs and instead only sell high-priced, high profit programs to your customers? That&#39;s skipping right to the top of the info-marketing pyramid. There would be fewer customers, less fulfillment but with most of your sales coming from higher margin programs. This session is all about accelerating your sales cycle and moving customers into higher-value, higher priced programs within days of their first contact with you.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sales system where the high-priced products are sold first, for maximum profit in the first few days of the client relationship.</li> <li> What to deliver and how to provide maximum value in a short period of time.</li> <li> Types of customers and services this model is especially good for</li> <li> How to put the model to work for yourself.</li> <li> The key element of the sales process that makes everything else work better.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78219" href="http://www.info-marketing.org/resources/best-practices-calls/item/this-quickly-maximizes-your-lifetime-customer-value">This Quickly Maximizes Your Lifetime Customer Value</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78223" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78225" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-78227" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78229" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78231" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 24 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-12-of-2015-tending-to-your-relationships IMA Ezine Week 11 of 2015 | Unpredictable every time http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-11-of-2015-unpredictable-every-time <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 17th, 2015 | Week 11 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>McDonald&#39;s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when you see the Golden Arches, you know exactly what the food will taste like. There might be an independent restaurant with better food next door, but most people will never know because they&#39;ll choose McDonald&#39;s.</p> <p> McDonald&#39;s is the safe choice. It became that way through consistency, delivering a similar experience every time. McDonald&#39;s spends millions of dollars a year taste testing individual restaurants to ensure the food tastes the same way in California as it does in New York as it does in England. All new suppliers are put through a rigorous process to ensure the products they produce conform to McDonald&#39;s exacting specifications. That food is going to be consistent, something Burger King has never figured out.</p> <p> How do you become the default choice in your info-marketing business? Consistently deliver the answers to your customers&#39; problems.</p> <p> There&#39;s a lot of money in consistency. Customers can rely upon you. You become the default choice.</p> <p> Look at Wikipedia. It has become the default encyclopedia. Is it because Wikipedia offers the most accurate and well-researched information? No, it&#39;s because Wikipedia has an answer for almost every question. It doesn&#39;t have to be the best answer.</p> <p> In your business, how can you improve the consistency of what you deliver? Sending emails at the same date and time each week, distributing mailings on the same day each month and starting monthly calls on time are a good start.</p> <p> But doesn&#39;t all that consistency get boring? It can, and that&#39;s why in addition to being consistent, you must also become unpredictable.</p> <p> Rush Limbaugh indisputably has the most popular radio show in the country. He consistently delivers his show at the same time every weekday. The show starts with a monologue, and it has many of the same segments each time. Yet you never know what Rush is going to say. He&#39;s consistently unpredictable. Many fans tune in just to hear his take on a particular topic.</p> <p> Consider David Letterman (or another late-night comedian you may enjoy). David&#39;s program is consistent each night. A monologue, a segment seated at his desk, celebrity interviews and a musical guest. Consistent. Yet David keeps it unpredictable with the comedy he delivers, which by definition is something you didn&#39;t expect.</p> <p> It seems as if the info-marketers who choose to be controversial fail because they aren&#39;t consistent enough. Whatever you do, you&#39;ve got to be consistent about it so customers can rely on you to provide what you promise. Too many info-marketers do or say something controversial once or twice and then move on to something else. Or they are controversial all the time, but they cannot produce valuable content and effective marketing on an ongoing basis.</p> <p> Consistency is what I&#39;m best at, so that&#39;s what I&#39;ll advise you on. I admit I&#39;m still working on becoming unpredictable.</p> <p> One of the keys to becoming consistently unpredictable is to develop a curriculum. I just worked with a coaching client who told me it was difficult to write his monthly printed newsletter. He said he stares at the blank screen with its blinking curser wondering what to write about. I suggested he create a curriculum based on Napoleon Hill&#39;s book Think and Grow Rich. The book describes 17 traits of successful people. Grab one of those 17 traits and create your own story and training that support that idea. Don&#39;t use Hill&#39;s words. Rather, use your own terminology for one of these concepts: pleasing personality, going the extra mile, personal initiative, applied faith, definiteness of purpose or mastermind alliance. Schedule these principles out for the next 12 months. Now you don&#39;t have to start with a blank page; instead, you start with a central theme.</p> <p> This curriculum serves two purposes. One, it makes you consistent because you can now meet deadlines so your newsletters and written content get delivered in a timely manner. Two, it keeps you unpredictable. You aren&#39;t writing about the same thing each month since you have a different topics around one curriculum.</p> <p> The larger your business gets, the more people involved in producing that content, and so it will become more important for you to have a curriculum. Large magazines have individual departments or sections. Each section has its own curriculum. You can do the same with your programs. Outline the articles, content and coaching calls you must produce each month. Give yourself a curriculum for the year. In some instances, the coaching call may be the same topic as that month&#39;s newsletter article, so you can reinforce concepts you discussed on the call. In others, you&#39;ll want to change the topic so you can keep it unpredictable.</p> <p> You can keep your content fresh by incorporating current events and examples into your lessons. While the content will be unpredictable, changing with the news and events of the day, creating a curriculum will give you a huge shortcut to maintaining the consistency your customers actively seek.</p> <p> How do you balance consistency while also ensuring you don&#39;t become predicable and boring? Visit the page <a class="inf-track-78199" href="http://associationmarketing.com/unpredictable-every-time/">Unpredictable every time</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Smart Social Media Strategies that Generate Leads and New Customers</h3> <p> It&#39;s easy to waste a lot of time on social media, earning that &quot;Top Contributor&quot; designation for a LinkedIn group doesn&#39;t necessarily bring a flood of new customers with it. This program is about smart social media strategies to generate a consistent flow of leads and new customers to your business. The mistakes to avoid and how you can use social media to get customers even if you don&#39;t have a lot of time or money to invest.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78201" href="http://www.info-marketing.org/resources/best-practices-calls/item/smart-social-media-strategies-that-generate-leads-and-new-customers">Smart Social Media Strategies that Generate Leads and New Customers</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78205" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78207" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78209" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-78211" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-78213" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 17 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-11-of-2015-unpredictable-every-time IMA Ezine Week 10 of 2015 | You look better from farther away http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-10-of-2015-you-look-better-from-farther-away <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 10th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 10 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>During a Jump Start Coaching Call coaching call, a relatively new info-marketer wanted to know why he wasn&#39;t generating any sales from his website. He asked me to review his site for him.</p> <p> While the opt-in page looked ordinary enough, he had five different training videos on his sales page. He wanted to prove he would over deliver, so he over delivered on the sales page. He gave his customers two hours of training for free before he asked them to buy anything.</p> <p> Trouble is, the old saying is true: Absence does make the heart grow fonder.</p> <p> Too much of something reduces its value. You must have water to survive. But too much water isn&#39;t any better than too little. In fact, it can kill you!</p> <p> Same in relationships. When you are dating someone new, you want to spend time together to form an emotional bond. You must balance that, however, by spending time apart so you don&#39;t become too familiar. Your absence allows your new partner&#39;s imagination to take over. Imagination fosters a stronger relationship.</p> <p> As humans, we cherish what is scarce. In your website videos, printed sales letters and front-of-the-room presentations, you always want to demonstrate value. Make your audience say &quot;Wow!&quot;</p> <p> Then, equally importantly, you must establish your scarcity. And then, invite them to make a purchase if they&#39;d like more.</p> <p> How do you balance demonstrating value with establishing scarcity and value? Visit the page <a class="inf-track-78185" href="http://associationmarketing.com/look-better-farther-away/">You look better from farther away</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Lead Your Members so they Get Better Results and You Keep Them Longer</h3> <p> What if there was a way to quickly diagnose the state of your customers and to know exactly what messages to use to get them to implement, work together and rally around you and your products. And, what if this system also worked for you in managing your team? My guest is Dave Logan, author of Tribal Leadership, the book I&#39;ve been recommending to all of my clients for the last year now. This program is about using Tribal Leadership to build your internal team as well as applying the principals to your continuity programs to lock in members longer and create a strong culture of success.</p> <p> We covered several important topics in this program including:</p> <ul> <li> Why some organizations have super-effective, happy people and others are miserable people who complain all the time and aren&#39;t productive.</li> <li> How to diagnose the type of culture you have within your organization and create lasting change.</li> <li> The five stages of tribes and how to move your organization from one stage to another.</li> <li> How to apply Tribal Leadership to membership organizations.</li> <li> Attract more continuity members, more customers and keep them longer based on the Tribal Leadership concepts.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78187" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-lead-your-members-so-they-get-better-results-and-you-keep-them-longer">Members Get Better Results and You Keep Them Longer</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78191" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78193" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78195" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 10 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-10-of-2015-you-look-better-from-farther-away IMA Ezine Week 9 of 2015 | Retention by becoming indispensable http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-9-of-2015-retention-by-becoming-indispensable <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 3, 2015 | Week 9 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I first noticed it in my dad&#39;s tire store. I worked there during summer vacations from high school, changing tires and doing oil changes. There were some guys in the shop who worked hard and got a lot done, and then there were others who smoked cigarettes more than they worked on cars.</p> <p> Because the hard workers were almost always prompt in the mornings and worked hard throughout the day, my dad gave them the most slack on the days they were late or the times they wanted to take their kids to the doctor&#39;s office. The guys who didn&#39;t work as hard got sent home or were trouble if they were just a couple minutes late one morning.</p> <p> I took this lesson to heart and applied it to all of my work. In my first professional job, I quickly decided I&#39;d do the work of three or four people. I didn&#39;t mind. I figured the more jobs I did, the harder it would be to replace me. By doing those jobs, I learned a lot I never would have known otherwise, and soon I was efficient enough to get it all done.</p> <p> So many in the info-marketing world have the wrong attitude. They want to slap an ebook on the Web, record a quick interview or throw together a seminar to generate cash for themselves without considering how to become useful to their customers.</p> <p> For a long time, I took this &quot;being useful to customers&quot; thing too far. Not only did I over deliver, but I swamped them. I gave my customers too much to consume. So I had to learn that rather than giving more content, more calls and more words. It&#39;s often more valuable to condense volumes of information down into just what someone must know.</p> <p> The key in any relationship is to become indispensable. Whether you are working a job, nurturing a marriage or retaining customers, your goal should always be to become indispensable.</p> <p> Consider the electric company. It provides a product to customers. These customers have made hundreds of decisions in their lives based on the electricity in their homes. Every month they buy something new that has to plug in. The electric company has become indispensable.</p> <p> As an info-marketer, you want to build products and systems your customers incorporate into their lives in the same way they do electricity. When your product or service becomes an integral part of their lives, it becomes a big hassle for them if they choose to &quot;unplug.&quot;</p> <p> Here are a few examples of becoming indispensible you can read about in the Info-Marketing Library at <a class="inf-track-78165" href="http://www.info-marketing.org/resources/info-marketing-library">www.MyInfoMarketingForum.com</a>.</p> <p> Rory Fatt created a rewards program for restaurants and retailers called Royalty Rewards. Once a business owner adopts the program, enters his customers&#39; names into the system and promises them rewards for purchases, it&#39;s extremely difficult for that owner to tell all his customers he isn&#39;t going to honor the rewards he has promised. Plus, the system actually increases customer purchase frequency so the business owner becomes dependent on the additional revenue.</p> <p> Jason Silverman created Powerful Words for martial arts schools. It&#39;s a monthly curriculum the schools can promote to children and parents as life skills training they learn while receiving their martial arts instruction. Once a school begins &quot;matt chats&quot; and promotes them to parents, it&#39;s really difficult for that school to tell all its customers it is going to stop offering this valuable service.</p> <p> Donna Maria Coles Johnson found an insurance company that would offer policies to individuals who manufactured and sold their cosmetics from their homes. Today, she is one of the only providers of this coverage, giving her an opportunity to serve almost the entire community of these small business owners.</p> <p> How can you become indispensable to your customers? Are there new services you could offer that would relieve your customers of a lot of the work they are doing? Are there products you could offer that could get your customers a lot more of what they want? Visit the page <a class="inf-track-78167" href="http://associationmarketing.com/retention-becoming-indispensable">Retention by becoming indispensable</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s January 2015 Information Marketing Special Report</h3> <p> Dan Kennedy&#39;s December Info-Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Uh-oh American entrepreneurialism is on the decline</li> <li> Can &quot;coaching&quot; be sold, front-end?</li> <li> An ap description of social media&#39;s burdens</li> <li> &quot;Fitbit&quot; and Kin: the new &quot;personal management tool&quot; category</li> <li> How to KNOW if you are doing it right</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through March 31, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-78169" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-january-2015-information-marketing-special-report-">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78173" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78175" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78177" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78179" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78181" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 03 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-9-of-2015-retention-by-becoming-indispensable January 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/january-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-58687"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAJanuary2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUphbnVhcnkyMDE1SnVtcFN0YXJ0Lm1wMw%3D%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:</strong> Here is your host for today's call Robert Skrob. </p> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching call. I am so glad to be here and this is your time answering your questions and helping you with your business. If you would like to get in the queue to ask a question all you have to do is press *1, that gets you into the queue then we'll take your question through this program. </p> <p>So how are things going? Would love to hear what your plans are for 2015 and what you're looking to accomplish and try to see if there's anything that I can do to help you grow your business. Shane, you had a comment you wanted to add? </p> <p><strong>Shane:</strong> (inaudible) </p> <p><strong>Robert:</strong> That's our operator Shane, but want to thank you for jumping in and asking a question. Again just hit *1 on your phone and that gets you into ask a question. </p> <p>I've got a really cool Best Practices in Information Marketing call coming up on February 10th, and it's all about maximizing the retention in your continuity programs and, you know, there's a lot of anxiety and concern over how much should we offer, how much content do we need to give, how we price these things, how we build continuity programs and there is a great program coming up on February 10th and remarkably enough your special guest is me of all people. I've invited David Dee to interview me and he is taking over the call and I am the guest and he is going to be the host and we're going to talk about membership marketing. So I think it's, of course I think, I'm excited about it. You may or may not enjoy it, but I'm going to have a blast because I'll get to be the guest and be able to answer Dave's questions. But today I answer your questions and all you got to do to ask your question and get into the queue is hit *1. We've got a couple in the queue already, so we'll get to those in just a moment. </p> <p>But as always these calls sometimes they last an hour or even more and other times we've wrapped within 20 minutes. It all depends on you and how many questions you have, so go ahead, jump off the fence and press *1 to ask a question. </p> <p>So we're going to go to Brandon in Chattanooga. Welcome Brandon. Nice to chat with you. </p> <p><strong>Brandon:</strong> Hello Mr. Skrob, how are you? </p> <p><strong>Robert:</strong> Excellent, thank you. Glad to have the opportunity to check in. </p> <p><strong>Brandon:</strong> Well thank you for all your help. As I've said before this has been invaluable. I launched the Academy for Professional Painting Contractors I don't know maybe a couple of months ago. We've got 12 members now in our continuity program which is an upfront charge of $700.00 and then an ongoing continuity of $300.00. And I started out with a little quarter page ad in about the only remaining trade publication for that specific niche and it generated a lot of leads. Then I found an excellent list of buyers that was just lying around. I had to do a little bit of research to put together the contact information, but the response rate for the little handwritten letters that I sent to them was around 10 percent. </p> <p>I'm in my second piece to that list. It's a piece of lumpy mail, so we had about a 10 percent response into the lead puddle for the free report and CD. I did not have any testimonials and it was converting at 13.5 percent. I've added a testimonial sheet and a testimonials montage in front of the interview so I'm hoping that that boosts response rates. If we could get it up to 15 or 16 I'd be happy, although it's making money as it is. In the next trade publication we're doing a half-page ad and they let me write an article which is a four-page spread in the magazine. </p> <p>So my question for you is this I've gotten some traction and I'm delivering the modules and I'm posting the calls what are some of the easiest ways that you have found to go back to unconverted leads who make it through the 21-day deadline funnel, they get three pieces of mail, an email every other day and one or two personal phone calls. Some of them convert, some of them don't. What have you found as being one of the easiest ways to go back to those unconverted leads to I guess get them either to convert them to the original program or perhaps do something differently specifically looking for something kind of quick and dirty because I'm pressed for time between this and client work. And then lastly, what have you found to stay in touch with those past leads with maintenance communication in between campaigns so they don't grow cold? </p> <p><strong>Robert:</strong> So Brandon you want the easiest not the most effective? </p> <p><strong>Brandon:</strong> Okay.  Give me the most effective. </p> <p><strong>Robert:</strong> You know, probably either way. I would launch a little webinar for the list and promote that, either a webinar or a teleseminar and get them out of passively receiving your information and into finding out more. And in a webinar you certainly could do a little bit of training, but for the most part that is about their pain and what the problems they face are. And as much as possible the success stories that your ten customers have experienced. </p> <p><strong>Brandon:</strong> Okay. </p> <p><strong>Robert:</strong> Within your ten how are you ... </p> <p><strong>Brandon:</strong> Hey it's 12 Robert. Don't be like downplaying my massive group. </p> <p><strong>Robert:</strong> That's the one piece I didn't write down. So in your 12 are you getting them to send you their stuff, their little sales letters and the little things that they do and their ... </p> <p><strong>Brandon:</strong> I've started asking them and I have got a couple of them, like I had a gentlemen who did a little, it's amazing you know one out of ten I got one on the phone that actually did what I wrote up for them to do and like he's looking at a $300,000.00 repaint commercial job. It's kind of a three-step campaign. I didn&rsquo;t send him the module yet because it ain't written. But I told him to do it and he's like he's found stuff. So I've got a couple of real gems in the group that are implementing quickly and those are the people that I've interviewed and got a testimonial montage from, but none of them are really far along or have seen a whole lot of traction yet except maybe this newest fellow because they're still kind of slow walking it. </p> <p><strong>Robert:</strong> So a couple of things. One, you want to highlight those success stories within your 12 as much as possible. </p> <p><strong>Brandon:</strong> Okay. </p> <p><strong>Robert:</strong> So within your coaching calls talk about what they've done and congratulate them and think of it when your son or daughter comes home with the first grade art project what do you do? </p> <p><strong>Brandon:</strong> Reward them. Put it up on ... </p> <p><strong>Robert:</strong> You got it. Put it up on the refrigerator. Your people are doing something that is completely outside their comfort zone. They're learning about something, they're taking a leap of faith for you, they believe in you and so they are trying something brand new and you want to take that work and stick it on the refrigerator. For them it makes them feel awesome. For the other 11 it gives them content, &quot;Oh, okay, I got to do that and then this will happen. Wow. Okay. I understand.&quot; And for you it gives you proof that what you teach really works. </p> <p><strong>Brandon: </strong>Very good. I'm going to do both of these things. I'm going to do a webinar and I'm going to send out an email asking them to send in any of their breakthroughs and stuff and I'll make sure I get that on my next call. </p> <p><strong>Robert:</strong> And what that also does is when you start talking about member one's breakthroughs then member five goes ahead and does something and sends it in because they want some of that too. </p> <p><strong>Brandon:</strong> Yeah. </p> <p><strong>Robert:</strong> And so it builds upon each other and you create a community of people who are engaged and excited about this. So when you have 12 it's actually easier to do this than when you have 1,200. So this is a good time. </p> <p>Now in your webinar, as much as possible make the webinar content about your client's breakthroughs. So teach by virtue of the client's success story. For instance, we've got Joe here out in Albany, New York and Joe joined the program just in November. He got a mailing just like everybody else but he responded and joined and look what he did. He created this marketing campaign and he got a $300,000.00 job and it's all because he tapped into the power of referrals or what have you. And so you're training while at the same time using those stories to prove that what you say works. </p> <p><strong>Brandon:</strong> Very good. I can definitely do that. What have you found, I guess moving to the other question, you've got these people on a list. I'm definitely going to put them all through a webinar next week, or maybe at the end of the next week and I'll try to mail out a postcard so they get something that's not just email from me and maybe even a text or something. I'll try to fax them whatever, and I'll try to make sure I remind them in more ways than just the email. I've got probably about a hundred people on that past list, maybe 150 now, it depends on where they are in the 21-day window. What do you do with folks that are just kind of hanging out there in your list that haven't, you know, they may buy at some point outside of these episodic kind of campaigns. Do you recommend or use any type of maintenance to keep these contacts warm and to keep the spam from ever showing up? </p> <p><strong>Robert:</strong> Do you have a printed newsletter for your 12? </p> <p><strong>Brandon:</strong> I do and I'm sending it out to the old folks too. I'm sending it out to everybody. </p> <p><strong>Robert:</strong> Well how many pages and what does it look like? </p> <p><strong>Brandon:</strong> It's just a, it's barely a newsletter Robert. It's like four pages. It's 11x7 folded into a 6x9 envelope. </p> <p><strong>Robert:</strong> I wouldn&rsquo;t knock that. That's as long as mine is. </p> <p><strong>Brandon:</strong> And I would say it's a very long and adequate sales letter or a very long and adequate newsletter then. </p> <p><strong>Robert:</strong> Yeah. A picture of perfection. </p> <p><strong>Brandon:</strong> Well I keep looking at Dan's and like I'm oh good God I can't, that's a bit too long. I don't think I can do that. I'm not trained for it. </p> <p><strong>Robert:</strong> Now Brandon, you know, also recognize that what Dan publishes what you see is not his first hand full of newsletters. Right? And how many newsletters have you published? </p> <p><strong>Brandon:</strong> I've been doing one in another group and this in this group for about seven or eight months. And I've written a lot in my life and I wrote a book and stuff, but I've never had to routinely generate a newsletter until now. </p> <p><strong>Robert:</strong> Do you think it's fair to compare your seventh newsletter with Dan's 300th? </p> <p><strong>Brandon:</strong> Probably not. </p> <p><strong>Robert:</strong> Yeah. So let's not, it's not fair and you deserve a whole lot better credit. I haven't seen it so but there certainly is no reason to believe just because it's not what you perceive Dan's to be that it's not good. I certainly congratulate you on getting it done. </p> <p><strong>Brandon:</strong> Well, I think you had said one time on an old call about the distance between an idea and doing something is infinity and the distance between doing something and it being perfect is barely noticeable. </p> <p><strong>Robert:</strong> I'll take that. I don't remember saying it, but I'll take it. </p> <p><strong>Brandon:</strong> You might as well. </p> <p><strong>Robert:</strong> The only thing that I would add to those newsletters or incorporate into what you're already doing is as much as possible make the newsletter about your members. And so it tells their stories, answers their questions, so if you're on a coaching call and a member asks a question such as if I get all these leads how do I follow up on them then that could turn into a great article. So you answer the question and then you go back and you write an article about it for your newsletter, you know, Brandon from Chattanooga called and he said, you know, I got all these leads and I followed your advice and I've got my program up to 12 people paying me $300.00 a month and now I have all these unconverted leads what do I do with them? Well, that would be a great article for me right? Because it proves that what I say works and it proves that people around me are having success and now it provides content. </p> <p><strong>Brandon:</strong> Well that's good because I kind of in a roundabout way did that when I interviewed them for the snippets of the testimonials for the montage. I told them that it was going to be for the newsletter, which it is, the next time I've got three of my oldest members which are like I don't know 35 days old, one of them is 60 days old, so I interviewed those and I'm going to highlight all three of those in the next newsletter and put their pictures and stuff in it. </p> <p><strong>Robert:</strong> And also now if you go back and look at Dan's newsletter you'll see that this is really what he's doing. You have a little monologue where he's really trying to connect with people's gripes, you know, gripes that maybe they've not even said out loud themselves, but they certainly share when he mentions them, and then he goes into not everybody follows any advice but here's one person that does. And he tells a little success story about a miraculous outcome and then he tells another one. And that is what he's doing is he's recognizing people who take action, who are maybe paying him money or be in coaching or what have you, and for all of the customers it provides content and for him it provides proof that what he says really works. </p> <p><strong>Brandon:</strong> Well that is extraordinarily helpful. All of this is good because I've toyed around with the webinar then I thought about maybe just dropping them through the whole funnel again. I was like, &quot;God, I don't like to go through all these auto responders again,&quot; so I'm going to try and see if I can just get some low hanging fruit out of a webinar about a spring enrollment promotion for the folks that aren't in the funnel and just see what shakes out of that and I'll try to do just some simple mail leading up to the webinar and what I get out of the webinar I get and then that way I don't have to go through all this aggravation. I may do that a couple of times a year, but I will see what I can shake out of the webinar. </p> <p><strong>Robert:</strong> And I would continue with the four-page newsletter for now and then, you know, when you've got a hundred members then you can, or maybe even 50, but maybe consider expanding it and making it for only the paid people, but for right now it's serving you very well to be able to serve that purpose of tending to the seeds that you've planted. </p> <p><strong>Brandon:</strong> Well this has been remarkably helpful. You got some things that I thought and that you confirmed and some things I had not thought about at all and as always I appreciate what a good job you do on these calls and I would say this for the listening audience, you need to read and listen to as much stuff as you possibly can and just do something and hope that it turns out all right because it seems so complicated to begin with but if you read enough of Robert's books, if you listen to enough of these past casts both call ins, you'll see the same answers to the same questions over and over again and the more products you buy and listen to it can be done and you can build them up at least get traction relatively quickly, but it's just it can be done. It can be done with just by the materials and the courses do what they say they do. You just have to do something with them. </p> <p><strong>Robert:</strong> Thank you for that. </p> <p><strong>Brandon:</strong> You've helped me out a lot with this and I don't think I'd of, if I had not have read your book and if I hadn't found everything there was no way that I could have, I've already done one information marketing company by accident the wrong way not knowing it was one. It was so nice to do this one and get a pulse quickly and then get some revenue. </p> <p><strong>Robert:</strong> Good. Well I'm so glad. Thank you Brandon. I appreciate you sharing. That was very nice. </p> <p><strong>Brandon:</strong> Put that in your testimonial pot and smoke it. </p> <p><strong>Robert:</strong> There you go. All right buddy. </p> <p><strong>Brandon:</strong> All right. We'll see you. </p> <p><strong>Robert:</strong> All right. Look forward to chatting with you next time. <br /> '<br /> <strong>Brandon:</strong> Thanks. </p> <p><strong>Robert:</strong> All right. Now if you have something gloriously nice to say to me or maybe just have a question, either one, you can hit *1 and get yourself in the queue. Up next we've got Fred Thompson from California. Welcome Fred. </p> <p><strong>Fred:</strong> Hello Robert. Can you hear me? </p> <p><strong>Robert:</strong> I can. How are you today? </p> <p><strong>Fred:</strong> I am fine thank you. Weather is nice here. </p> <p><strong>Robert:</strong> Glad to hear it. </p> <p><strong>Fred:</strong> I just wanted to mention let's start off on a positive note. I'm a new member to your IMA and I find that you provide a lot of good ongoing content that makes it worthwhile for me to stay in the monthly program. </p> <p><strong>Robert:</strong> Well thank you Fred. I appreciate you sharing that. </p> <p><strong>Fred:</strong> But to get to my question let me give you a little background as to what I'm doing. I'm a CPA. I specialize in tax reduction strategies for California real estate professionals. I want to offer an internet-based training session of approximately oh five hours over several days for a fee of somewhere around $500.00 and I'm going to offer a one-on-one coaching program for those that want or need more intensive training or a more intensive program. And the fee for that will start around $3,000.00 and go up depending on the complexity of the person's situation. As a lead generation, a lead conversion tool I intend to offer a free one to two hour training program for people to get them into the program, get them interested and then lead into the other programs. I guess my question is what do you think about that plan and the more specific question is I'm trying to find ways of coming up with some continuing value that I can provide to my customers for an ongoing monthly continuity program. What can I give them every month? </p> <p><strong>Robert:</strong> Are there other areas of tax that you do work in? </p> <p><strong>Fred:</strong> Well I do income tax returns. That's what I've historically done for the past like 30 years. I've done a lot of compliance work, tax preparation, audit representation, you're a CPA so you probably are familiar with what I've been doing. And now I'm trying to switch -- I kind of looked at this as a lead generation for my practice for just the general things I do in my practice, tax preparation and that kind of compliance work, but then I want to kind of get out of that and get more into the info marketing thing and provide a higher level of service. </p> <p><strong>Robert:</strong> You said you're doing a one to two hour training for lead generation or you're planning on it. </p> <p><strong>Fred:</strong> Right. </p> <p><strong>Robert:</strong> What are you using, I guess what is the marketing message so that these real estate investors want to come to this training? </p> <p><strong>Fred:</strong> I can show them how to save money, reduce their taxes, put dollars in their pockets and keep it from the government. </p> <p><strong>Robert:</strong> Have you done any of these trainings before? </p> <p><strong>Fred:</strong> No. I have to create this whole thing. I have a lot of content, I have a website, I've created most of this content, I have a lot of material so I don't anticipate it's going to take me a lot of time to come up with the stuff. Currently I've been out just talking to real estate groups giving them educational like seminars, talks on tax saving strategies and what they can do and I think there's a big need for this and it's a little too hard to reach everybody on a one-to-one basis or even on a group basis so I feel I have to reach out to more people to find the number of people that actually are ready, willing and able to implement my strategies. </p> <p><strong>Robert:</strong> When you've done these, so you've gone and spoken at local RIAs or something like that and done a little training? </p> <p><strong>Fred:</strong> Yeah. </p> <p><strong>Robert:</strong> What's the reaction? Are they coming up to you to hire you? Have you signed up clients at RIAs? </p> <p><strong>Fred:</strong> I've signed up clients. I haven't done enough of them. I've done them sporadically. It's my dilemma. I have to get out of the mode of being too much of a doer in what I'm doing in my practice and do more marketing. Every time I go out and speak to a group I get at least one or two people that I can follow up on. The other day I talked to a little group of like 20 people and so I got three or four leads. </p> <p><strong>Robert:</strong> I think what I would probably do Fred is I would start with your one-on-one coaching product. You can't see this, but I put little air quotes around product. And if it's at those RIA groups they're accustomed to being sold something as part of attending the function and so my thinking is let's go ahead and formalize what you deliver for $3,000.00 and create a pitch so that whether it's on your website and you're simply directing them there or you give it in three minutes at the end of your presentation but go ahead and be very deliberate about selling that $3,000.00 package for now because those clients are going to create for you the internet-based product. And rather than going and speaking to 20 people and trying to sell ten of them a $500.00 product let's try to sell five of them a $3,000.00 product. </p> <p><strong>Fred:</strong> You know, that's historically been what I've been doing and I thought it might help to step down and have a lower level product for them to introduce them and then take them up. What you're saying is start from the top and go down. </p> <p><strong>Robert:</strong> I guess what I&rsquo;m saying is formalize the offer because like the words you used were I've got three people to follow up with and that gives me a headache. I'm thinking that you ought to tell them what you have to offer, pass out order forms and walk out with three credit cards that you can go to your office and charge for some sort of $3,000.00 engagement. </p> <p><strong>Fred:</strong> Right. </p> <p><strong>Robert:</strong> And this pitch of selling this, there's going to be nothing easier to sell than let me help do this for you. So we've got to get that pitch right before we're going to be able to get a pitch for a $500.00 product right. </p> <p><strong>Fred:</strong> Right. Okay. Well that's very helpful. This kind of changes my thinking around here. </p> <p><strong>Robert:</strong> So for your in-person presentation let's think of it as a sales letter and position that so that it builds need for this, so it talks about all the money that's wasted, it talks about all the time that's wasted, it talks about what can happen to you if you get audited. I imagine you're probably also minimizing some liability in what you're doing as well. And you talk about all these horror stories of clients that you've worked with over the years and then say, you know, what you need is this system and in this system I walk you step-by-step, look at your properties, I review what you're doing, I review your return and a lot of times there may be money on the table that you can get immediately and we're going to focus on doing whatever we can to reduce your taxes. Here is the form. I only have time to be able to take three of you and the first three we get are the ones that I'm going to be able to help with. </p> <p><strong>Fred:</strong> Good idea. Actually I look at this as a win-win. If I give them basically a money back guarantee if I can't save you more taxes than the cost of the program I'll give you your money back. </p> <p><strong>Robert: </strong>That's very generous. Yeah. No question. So I mean I don't know that you have to do that, but if you make it a no lose deal. </p> <p><strong>Fred:</strong> Right. </p> <p><strong>Robert:</strong> And now when I said that you'd only take three what you're trying to do is play musical chairs and so that they see, you know, so if there's a room of 20 then maybe you would say you'll only take three, but why don't we just make it 20 percent so that you have a rule of thumb. So if you're in a room of a hundred people then you say you can only take 20 then they're looking around going, &quot;Oh my goodness. There's only 20 slots and there's a hundred of us. Yeah I know half of them probably aren't interested, but geez there's probably more than 20. I better hurry up so I don't get locked out.&quot; </p> <p><strong>Fred:</strong> That's a good idea. Would it be worthwhile to set up a monthly an ongoing continuity program and if so what value can I provide every month? </p> <p><strong>Robert:</strong> Are you able to review transactions and kind of review what they're doing and make sure that everything is consistent, you know, minimizing taxes? </p> <p><strong>Fred:</strong> Well I could. I could just follow up. Part of my one-on-one program is implementation but I could take that another step and actually play like oh the teacher that's grading the paperwork. </p> <p><strong>Robert:</strong> So most CPAs they wait around until tax time and then they bill their client whatever they need to bill them. </p> <p><strong>Fred:</strong> Right. </p> <p><strong>Robert:</strong> What if you signed them up for continuity and that included whatever tax work they needed for the year? </p> <p><strong>Fred:</strong> As part of the continuity program? Yeah. Yeah. </p> <p><strong>Robert:</strong> Yeah. </p> <p><strong>Fred:</strong> Yeah. Yeah. </p> <p><strong>Robert:</strong> Because they know they need you. It's just that now instead of me paying you one time three grand to do my returns for my companies and my personal return now instead I just pay you $600.00 a month and when that comes around all of that's included and if I add an entity or drop an entity or what have you maybe I can call you, you know, we'd have some sort of conversations ongoing, maybe there's some sort of ongoing review of maybe you look at financial statements or something like that. But I think I would try to build it around that and now you've got them locked in so some other CPA doesn't come and poach your herd. </p> <p><strong>Fred:</strong> Actually I'm doing that with a lot of my clients. I'm transferring over to doing that. I offer a tax maintenance program and basically that's it. For a monthly fee I give them a telephone or consultations with me, I do their tax returns, I'll handle IRS or government correspondence and so forth, but I was wondering is there something I can do more? That's kind of a one-on-one thing. Is there something that I could do like you do every month you send out a newsletter and for a monthly fee actually the value that you're delivering is valuable training, valuable content, the interviews and so forth, I guess that's kind of what I was thinking about. Is there something like that I could do? </p> <p><strong>Robert:</strong> I don't know the answer off the top of my head. Where I would go to look for it is to engage with your clients and find out what are their problems and can I create content and breakthroughs that will be able to solve those problems? </p> <p><strong>Fred:</strong> Right. Okay. Well you've given me a lot of food for thought. </p> <p><strong>Robert:</strong> Yeah. So that's really what I would be, that's where the answer is. It lies in your customer's daily problems and frustrations, and by helping them solve those then that's what they're going to be interested in. And in terms of scaling the CPA work I wonder now are you performing all the services yourself? </p> <p><strong>Fred:</strong> I have been doing 90 percent of it which I need to get out of that, so I need to get my volume up so I can hire somebody else, get somebody else to do that work. </p> <p><strong>Robert:</strong> One of the nice things about having a few monthly, all the more reason that we need to get you paid in $3,000.00 or $4,000.00 hunks rather than trying to mess around with the $500.00 hunks right now. </p> <p><strong>Fred:</strong> Right. </p> <p><strong>Robert:</strong> And then get a few of these folks on this continuity program and now you've got monthly money coming in and hiring an associate is a lot easier because finding people, I mean I know what you do is fabulous magical work, but it's easy enough to find people to do actual CPA work. </p> <p><strong>Fred:</strong> Oh you're right. You're absolutely right. </p> <p><strong>Robert:</strong> And the magic is in what you're discovering which is how to go out and stand in front of a room of people and have them break out their checkbook at the end of the hour. </p> <p><strong>Fred:</strong> Yeah. Actually communicating the value that I provide or the value that anybody provides you communicate that value and find people that can use it. They'll open their checkbooks. </p> <p><strong>Robert:</strong> No question. Well Fred, good luck. Thank you. </p> <p><strong>Fred:</strong> All right. Thank you. </p> <p><strong>Robert:</strong> And keep up the good work. </p> <p><strong>Fred:</strong> Thank you. Look forward to your future information. </p> <p><strong>Robert:</strong> All right. And if you would like to jump in and ask a question just hit *1 on your phone and that gets you into the queue. Our next question comes from Paul in Nevada. Welcome Paul. </p> <p><strong>Paul: </strong>Hi Robert. Thank you. I'm Paul Markovich. I'm from Screen Popup (36:04) and I need some help on a strategy, a marketing strategy and some next steps until the next call, so I would like to get your feedback on some of these things. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Paul:</strong> I'm a new member. I haven't been in very long. And what one of your previous callers just said I did the same. I've actually downloaded all the previous calls and I listen to at least an hour a day of the archives. I've also read your book twice now. But I need some help on a direction. So let me just give you a quick overview where I'm at and then I'd like to see if you could help me move into this IM side of things. </p> <p>About five years ago I wrote a book, an e-book on relationships and I ended up selling it. There wasn't very many sold, but during that process I realized I needed a popup to help convey a better message and maybe make a better offer. So I ditched the e-book and I created a popup service so that's been running now for four years. It's profitable and growing every year, but I got to say that this whole IM thing has really got me excited and I was excited originally, but I just couldn't make it work, so I wanted to know is it possible to create an internet marketing business around a web service? Is that possible? And if so, maybe can you just help me define how that strategy could look because I could definitely teach but it's a generic product right now. It actually can help do anything. It's an easy drag and drop system, leads get exported into Fusion Soft, Mail Chimp and a whole bunch of others, it's very simple to use, but I did find that most of the clients did some on ad creation and ad strategies, so I know that that's a problem for them and those that are good at it do very well and those that don't kind of just do moderate returns. </p> <p>So I'm looking for some answers around that, marketing strategy around an existing web business. </p> <p><strong>Robert:</strong> Now and what is your goal for this? What would be the best case scenario outcome? </p> <p><strong>Paul: </strong>  Well tremendous growth. I've had moderate growth every year but I haven't seen some of the successes that I hear about and I'd like to actually move to those kinds of lifestyles than a lifestyle of moderate growth. So I'm looking forward to add a lot of client. Now it could be just training if that's a direction you think is reasonable or it could just be to build the business up to several thousand users. So it could go either way. I'm open to either one. </p> <p><strong>Robert:</strong> And how much is the popup software? </p> <p><strong>Paul:</strong> Anywhere from $9.95 up to several hundred. It depends on how many impressions. So the $700.00 or $800.00 plans are about a million impressions a month. The $10.00 plans are about 5,000 impressions a month which is typical for a blogger or somebody starting out or a beginning entrepreneur. </p> <p><strong>Robert:</strong> So once I buy it there is an ongoing revenue stream for you if I implement it. </p> <p><strong>Paul:</strong> Yeah. That's in place right now, so that's been happening for four years. Yeah. So there's a client base in there, it's a recurring monthly as long as their credit cards don't fail and they continue to use the service they stay in, which many do. I have many clients over three years old right now. </p> <p><strong>Robert:</strong> Congratulations. That's a very good achievement. </p> <p><strong>Paul:</strong> Thank you. </p> <p><strong>Robert:</strong> I would need to know more about your numbers to be able to know okay, yeah, you ought to create and sell, so the answer is the same. The decision is do we, I guess the solution is the same it's just a matter of do we sell it as a stand-alone product or do we deliver it to our customers and prospects as a way of helping them better implement the program because the better they are the more they're going to utilize the software, the more they're going to stay and the more they actually pay in a given month because they're getting more impressions. </p> <p><strong>Paul:</strong> Right. </p> <p><strong>Robert:</strong> But the magic key here is actually very similar to what I had discussed with Brandon which is sharing the success stories amongst the members or customers. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> Do you actually know, do your stats tell you who's doing the best job? </p> <p><strong>Paul:</strong> Yeah. I could look that up very easily yes, and I have some of them do receive a one percent return on the ad and some get as high as 40 percent, so it's very, very impressive for the ones that actually master the system. </p> <p><strong>Robert:</strong> So sending out a newsletter article or an email to your customers and prospects the difference between one percent and 40 percent click on a popup that's pretty freaking awesome. </p> <p><strong>Paul:</strong> Yeah. </p> <p><strong>Robert:</strong> In terms of content. And yeah a lot of people would probably be willing to pay for that. For you you have to decide is is the potential bump of getting your folks that are at one percent helping them move up to five percent and the utilization, you know, maybe getting somebody that's not using it at all getting to embrace this because, &quot;Okay, now I understand. This seems a lot easier than it was before,&quot; that might be enough for you because... </p> <p><strong>Paul:</strong> So that's what I don't get. That's the part I don't understand. So would that be a concurrent paid revenue stream from another side of the business or is that just an asset to the existing business where it's not charged for it's more just an asset? </p> <p><strong>Robert:</strong> Really what we would need to do is do a little proforma, a financial statement and go okay, if we sold this as a stand-alone product what do we think we could get versus if we're going to go through all that hassle and work of trying to get people to pay for it versus if we just send it out and we're essentially delivering for free what Ryan Deiss sells for thousands of dollars a month and by the way we've got much better stats because we own the stat computer on what ads are working and what ads are not and we also have a whole heck of a lot more people testing it because it's not just -- you've got all these different users all investing money and driving ads and you're in the position of Google Analytics where they get to see exactly what's really working and what's not. And so I think I would if the numbers worked for you and the work wasn't that extensive I would like to see you try to use this information as a marketing tool to attract attention and drive utilization. </p> <p><strong>Paul:</strong> Which just let me put that back and make sure I understand that right. So keep the service as is, use the stats and the comparisons of existing clients to improve just the user base and that information would be free. </p> <p><strong>Robert:</strong> That would be what I would try to do. If we looked at the revenue model and it just doesn't pay then we got to have you charge for it. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> But my sense is heck if all we do is rather than him create a new money process instead figure out how to make the money process he's already invested in more effective, also if we can double or triple your subscriber base that makes this thing a lot more valuable to a potential acquirer than does the same customer base with a newsletter attached. </p> <p><strong>Paul:</strong> Okay. Perfect. And I actually am in some conversations right now about selling, although I don't think I'm going to do it. And I am noticing the exact same thing that you just mentioned that if I did have a larger client base this would sell easily to maybe a 3X model or 2, 2-1/2 model from my current revenue stream. So okay, I like that idea. So thanks. That will definitely move it in the right direction. </p> <p>Now I just want to get some firm steps before the next call if possible or maybe even over the next few weeks. I don't have a webinar and I really like that idea. Do you think that that's a great first step to get a webinar running immediately and do you think if it is do you think it should be a repetitive series of one, two and three or should I just run the same one every week? </p> <p><strong>Robert:</strong> Oh, if you're doing it every week then I think you need more than one. </p> <p><strong>Paul:</strong> Okay. So like an advanced series that kind of thing? Like advanced... </p> <p><strong>Robert:</strong> Yeah. Maybe it's, so with these popups is there three or four different aspects to making them work right?</p> <p><strong>Paul:</strong> There's actually quite a bit now. It's four years of development. I'm actually an engineer at heart here so I'm breaking free of the engineeringitis so I'm moving into marketing. That's really where I think the passion for my next stage of my life is. Yes, there's a ton of things in there besides any sort of custom java script that you'd want to build in to make any sort of animation or any presentation happen there's all sorts of on exits, on loads, time, many, many combinations of things and it's actually overwhelming to the new user that gets in there. Just even just training somebody on the service would probably take a month if I did it over four webinars. So I could do that. Just base it on that and teach, you know, purely as a teaching element. </p> <p><strong>Robert:</strong> I think that it would be, I mean if it's not there already you certainly need to teach folks how to use it and maybe it's even, you know, we can help teach your virtual assistant to do this. And maybe even if you want another revenue stream work with a VA company that you can refer customers to that will give you a piece of the revenue on an ongoing basis. But that's a little distraction. Sorry. I think you definitely need training on the system. </p> <p><strong>Paul:</strong> Okay. I only have currently, I mean there is plenty of You Tube videos there but I think a webinar series would be far superior to what exists currently because they don't seem to take the time to watch all the videos and I don't think I would either. </p> <p><strong>Robert:</strong> Right. </p> <p><strong>Paul:</strong> I know I'm much more plugged into a webinar. At least I was when I watched yours and others similar, so I wanted to take you up on that. All right. So that sounds like a good short-term direction. </p> <p><strong>Robert:</strong> I think the first thing I would do is a webinar to your unconverted leads. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> And that would be the newest most powerful techniques of what's working on internet marketing today because those people who are your unconverted leads are not necessarily sold on popups. We can't assume that they think popups are wonderful. But they probably are, you know, internet marketing geeks who if you were going to say this works, this doesn't then that would be pretty cool. </p> <p><strong>Paul:</strong> Okay. I see. And that's not something I've done in the past. I have definitely not done that. </p> <p><strong>Robert:</strong> The other thing is run over to Amazon and buy one of the books that are called <em>Eat This Not That</em>. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> And they have a dining out one, there's a whole series of these things, and what they do is they show you that if you're at TGI Friday's you should not eat the Jack Daniel's wings but instead you should eat the dinner salad. And it's not quite that ridiculous but I think that that sort of tone and whimsy would be really cool here. And that gives you a whimsy template that an engineer can follow and you don't have to be all that creative. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> You can show a picture of an ad that's killing it and maybe you'd change the URL or maybe you change a little the what it is so that you're not giving away trade secrets if you're concerned about that and then you show an ad that's not working and then there's a little paragraph why. And I think internet marketers are going to be so freaking excited about that that they would want lots of it. </p> <p><strong>Paul:</strong> Okay. Great. </p> <p><strong>Robert:</strong> And even if initially that's a PDF, if you want to save yourself having to do actually do the webinar just send the thing out as a PDF initially and then do a webinar and you just like pull up the slides and talk about it, you know, this is what is working here and this is why, but do this not that I think would be a brilliant little application for you. I'd love to see that. </p> <p><strong>Paul:</strong> Okay. I'll take you up on that and I'll pick up that book immediately. And what is the length of these webinars if I move to that direction this week? Am I shooting for 20 minutes, 40 minutes, does it matter? Can I go ten minutes? </p> <p><strong>Robert:</strong> No, I think I would do something more like an hour. </p> <p><strong>Paul:</strong> Oh really? Okay. </p> <p><strong>Robert:</strong> Yeah. Because what you're doing is you are, so by highlighting what's working of people who are using your platform you are proving that your platform is the way to get new clients. And so if somebody is willing to spend half a day listening to that by all means let's talk to them about it because all they're doing is learning how wonderful your platform is. </p> <p><strong>Paul:</strong> Okay. Got it. </p> <p><strong>Robert:</strong> But I would think something between 60 and 90 minutes and I would not hesitate, I think that you want to ask them and invite them to buy, you want to make sure they understand the benefits. You know, weave into do this not that some unique things that maybe only your platform does. So maybe you're the only one that has video instead of static images or you're the only one that does something or another and you weave those stories into your do this not that. </p> <p><strong>Paul:</strong> Got it. </p> <p><strong>Robert:</strong> And now you have defined the what they need to do as something that can only be done on your platform. </p> <p><strong>Paul:</strong> Okay. </p> <p><strong>Robert:</strong> Which is why I like doing it. See Paul, I don't know your numbers and so that was why I was kind of hesitant of saying yeah, go all in with just using this information to promote your business, but one of the nice things about going all in is that you're doing this to market your business so if all roads lead to Paul in Springing Popup so be it. You don't have to be fair and unbiased. This is all about Paul, and to the extent that they learn something they can apply somewhere else is beside the fact. You want them to learn and understand that, &quot;Oh wow. I need that feature. Oh, interesting, I have to have that feature. I want to be able to do that,&quot; and then they go back and look at if they're using some other screen popup system that doesn't do that then they know they got to call Paul. </p> <p><strong>Paul:</strong> Got it. Got it. Okay. That's excellent Robert. Thank you. That's pretty fantastic. </p> <p><strong>Robert:</strong> Yeah. </p> <p><strong>Paul:</strong> Okay. I got two quick ones. I think you've given me enough work here for the next month which is perfect. As far as an accountability group I did post a similar question which I just asked you on the forums and I noticed that many people were in there so I'm casting out. Hello people. Please come join me. I do want to form an accountability group if you don&rsquo;t have one Robert that would just allow some meeting of the minds weekly and get some feedback because I do need some feedback on these things. So Robert, do you do that right now? Do you have an accountability group? </p> <p><strong>Robert:</strong> Peak Performers is a terrific program and certainly recommend you taking a look at that. And also feel free there are a lot of folks, there haven't been a lot of posts in that forum, but there are a lot of people who are signed up to receive the notices, so kind of what happens is as soon as somebody starts then there's feedback. So if you actually take your do this not that thing and post it on the forum and say, &quot;Hey I created this as a way of promoting my business. This is what Robert told me to do on the January Jump Start call, give me your feedback,&quot; I'd have to say you'd probably get some feedback. So when the notices really are asking for input on something specific you're going to get it because there are a lot of people who are kind of mailboxers who may not be logging in but they're getting the notices via email. </p> <p><strong>Paul:</strong> Okay. Perfect. Okay. And then my last question, I think it was last month, but I may not be thinking correctly on when this one happened, but is the A-Z Blueprint something you're following right now or was that some archive call that I listened to that was many years ago. Were you referring to that recently? </p> <p><strong>Robert:</strong> The A-Z Blueprint is a current benefit for paid members of IMA. </p> <p><strong>Paul:</strong> Oh, okay. Because I looked for it for sale on GKIC and I couldn't find it. I didn't find it on your site. And then I thought well maybe I made that up. </p> <p><strong>Robert:</strong> Now see I know GKIC has a, or had a version of A-Z to that they were selling. They may not be offering it at the moment. </p> <p><strong>Paul:</strong> No, it's not for sale now. </p> <p><strong>Robert:</strong> Okay. As an IMA member if you are a paid member you don't get it during the free trial but after the free trial then you'll receive that for the first, you get it in six increments over the first six weeks after you begin paying membership. </p> <p><strong>Paul:</strong> Oh, okay, because that explains the email that you sent out that said if I'd like to join earlier go ahead and feel free to do so and I didn't understand the benefit of joining earlier during the trial, so I think that explains it completely now. Okay. </p> <p><strong>Robert:</strong> So yeah, I try to sell you out of the trial. </p> <p><strong>Paul:</strong> Yeah, I saw that. You don't need to sell me out I want to be in. </p> <p><strong>Robert:</strong> Well, no, I try to sell you, so you're in a free trial so I try to dangle the A-Z so that, it does two things and I'll be very specific, or actually it does three things. One by having that benefit, I never liked in continuity programs where you get the same thing after you start paying as you do in the free trial. I always like some sort of thing that you look forward to that makes it yeah, this is worth paying. So it gives a unique and new benefit that actually is dribbled out over six weeks and it's six weeks because you can't absorb it all, and anyway but it's really six weeks because then that bridges over at last two months because it starts the first time you pay and then it goes over the second month you pay too, so that's why it's six weeks. So that's what it is. It's an additional enticement to go ahead and pay. </p> <p>Number two, it does get ten percent of all the free trial members to go ahead and opt out of the free trial and begin paying at some point before the free trial is over. </p> <p><strong>Paul:</strong> Wow. Fantastic. Fantastic. </p> <p><strong>Robert:</strong>  There's three emails in that sequence, they go out at two weeks into the free trial, four weeks and six weeks. So a ten percent opt out and into paid immediately. </p> <p>The third thing it does is, I can't say it eliminates complaints, but it takes complaints like I didn't know I was in a free trial. It takes that complaint down from four or five a month to maybe once a year or twice a year somebody will go, &quot;I didn't know I was in a free trial,&quot; because now I've tried to sell you out of the free trial and into paid membership three times. It becomes very difficult to say, &quot;I didn't know I was in a free trial,&quot; and I can tell you on that basis it would be worth it alone. If it didn't do anything else just eliminating that because the stress and anxiety and all that thing that those calls create on the staff, we always took care of them and some of them of course are people that knew they were in a free trial they just didn't want to be paying, and then there might be very legitimate ones that didn't completely understand what they were doing, but nonetheless that email sequences fixes that problem. So that's why I do it and it's a nifty little, you know, I loaded that up on the website probably 2008 and I wrote those three emails in 2008 and those things have been working for me eliminating those calls and enticing folks to stay for several years now. </p> <p><strong>Paul:</strong> Wow. That's fantastic. Well congratulations. </p> <p><strong>Robert:</strong> Thank you. </p> <p><strong>Paul:</strong> And thank you for the clarity too because that was one part that I wasn't sure about. All right Robert, I really appreciate everything you've offered here and I think I need to go to work right now, so thank you so much and for all these calls as well. </p> <p><strong>Robert:</strong> Awesome. Well thank you so much for dialing in. </p> <p><strong>Paul:</strong> Okay. I'll see you next time. </p> <p><strong>Robert:</strong> All right. Well thank you very much for coming in today for their Jump Start Coaching call. I appreciate you participating. Thank you so much Brandon, Fred and Paul. Appreciate you asking questions. Appreciate everybody else that was coming in and dialing in just to listen. Thank you for participating. Also, I want to make sure and remind you that your Best Practices in Information Marketing call for February is all about membership retention. More of these kind of sneaky things that I was just describing to Paul about having that benefit that you have as part of the free trial. I can tell you I don't know anybody else who's ever copied that approach and I've talked about it a couple of times to some pretty smart marketers. Nobody's done it. But that's what this call on the 10th is going to be about is some of the fascinating things that we've done to retain members in continuity that folks just aren't using and doing themselves. </p> <p>And then your next Jump Start Coaching call is February 24th at the same time. So we'll see you then. Thank you very much for calling and I look forward to talking to you next time. </p> </div> Sat, 28 Feb 2015 16:14:49 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/january-2015-jump-start-coaching-call