Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Thu, 03 Sep 2015 19:07:39 GMT IMA Ezine Week 35 of 2015 | Why self-reliance is a myth http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-35-of-2015-why-selfreliance-is-a-myth <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 1st, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 35 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" margin-left="20px" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>For most of my business life I&#39;ve been the type of person who always wanted to learn how do everything myself.</p> <p> Even things like network server maintenance. It was so difficult explaining what I wanted or finding someone who could fix it, I just learned it and repaired it myself. I figured it was easier to do it myself than try to find someone else and to communicate what I wanted. It&#39;s made me really good at a lot of tasks. But although I have so many skills, it&#39;s left me lacking in one important way.</p> <p> I started figuring out that my approach was all wrong about 8 years ago. I had a telephone call with Rory Fatt of Restaurant Marketing Systems. He told me, &quot;I never try to learn how to do something myself. Instead, I find the best person and pay them to implement for me. It&#39;s a lot faster.&quot;</p> <p> Interesting, I thought. But then, I came up with a whole bunch of reasons why Rory&#39;s way was wrong and my approach of doing everything myself was better. For instance, quality control, independence, investment, the challenge of explaining what you want and a bunch more.</p> <p> A few months later, I began to discover that Rory is right. Speed of implementation is more important than any of the other &quot;reasons&quot; I had come up with. The world is changing too fast. By the time you or I go through all the work to learn a completely new business, the opportunity may have already passed.</p> <p> Today, I work with a lot of vendors and partners to help me implement projects and business plans a lot more quickly. I discovered that my problems with communicating what I expect and delegating are skills. And, the reason I was getting so frustrated was because I hadn&#39;t developed those skills. Now I understand that learning how to delegate, communicate expectations and reward success are a lot more important skills than anything as technical as network support or video editing.</p> <p> For years I told myself I should be self-sufficient. It seemed like a worthy goal. Yet, in today&#39;s world it&#39;s impossible. Our productivity and leverage comes from being part of a group of people working together to achieve more than they could if they were each &quot;self-sufficient.&quot;</p> <p> Have you found this to be true? What did you insist on doing yourself that you&#39;ve finally let go of? Or do you disagree? Visit the page <a class="inf-track-89044" href="http://associationmarketing.com/why-self-reliance-is-a-myth/">Why self-reliance is a myth</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Secrets of the Super-Effective Support Team</h3> <p> Effective entrepreneurs quickly become the bottle-neck in their businesses, there&#39;s only so much you can do yourself. Spread thin, you prioritize, but there&#39;s a long list of projects and goals you&#39;d like to accomplish, but just don&#39;t have time. You can multiply your productivity by surrounding yourself with an effective support team, but only if you can train them and make them productive quickly. This program reveals how you can quickly and easily train, motivate and supervise your team so they become productive quickly, stay on task and focus their efforts on helping you grow your info-marketing business.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-89046" href="http://www.info-marketing.org/resources/best-practices-calls/item/secrets-of-the-supereffective-support-team">Secrets of the Super-Effective Support Team</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0;" width="270"> <a class="inf-track-89048" href="http://www.info-marketing.org/subscribe"><img alt="subscribe to the IMA community" border="0" height="101" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/subscribe_box.png" width="220" /></a></td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-89050" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-89052" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-89054" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td class="date" style="font-size: 11px; font-family: Verdana; background: #ffffff; padding-top: 10px;" valign="top"> &nbsp;</td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 01 Sep 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-35-of-2015-why-selfreliance-is-a-myth July 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/july-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-60740"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAJuly2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUp1bHkyMDE1SnVtcFN0YXJ0Lm1wMw%3D%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:</strong> Here is your host for today's call Robert Skrob. </p> <p><strong>Robert:</strong> Hi, welcome to your Jump Start Coaching Call. This is your call all about getting your questions answered and helping build your business. If you need anything this is it, how we're going to be able to help jump start your business, move it forward, answer your questions, remove obstacles and help you build your information marketing business. </p> <p>Now this call is all about you and answering your questions, and you know what? Sometimes our calls last for heck I've had these jump start coaching calls last for an hour, even 90 minutes, even two hours at times, and other times we wrap up in 15-20 minutes. Just depends on you and how many questions you have. If you would like to jump in and ask a question just hit *1 on your phone, *1 gets you into the game and allows you to ask your question. What will happen when you press *1 is our operator Shane will take your name and your city and then that way you will be able to jump into the queue and ask your question. </p> <p>I want to apologize a little bit about the background noise. Today is a little bit noisier than we would normally have, and that's simply because I am traveling. I had to go to a client meeting that came up after I had booked the Jump Start Coaching Call, and so I am actually in a lobby in a hotel right on Clear Water Beach, so you won't be crying for me too much because I've got this beautiful view of Clear Water Beach overlooking the Gulf of Mexico. So it certainly is a beautiful, beautiful view and a great place to be, but I do want to apologize about the level of noise that you have. And so anyhow, this is your opportunity and I'd be happy to answer any questions that you have and make sure that you have the opportunity to get into the game. So in order to do that just press *1 that gets you into the game, and ask your question. </p> <p>In the meantime we're going to go to Dave in Charlotte. Welcome Dave. How can I help you today? Hello Dave, you're on. How can I help you today?  Dave, can you hear me? I don't know if you might have your line muted, but we have you unmuted on our side so that you can participate. Welcome. I don't know if you can still hear me Dave, but I think we've got you open and you certainly are welcome to participate. We'd love to have you. Well, while we are working to get Dave's line unmuted, it looks like -- Dave are you there? </p> <p><strong>Dave:</strong> Hello. </p> <p><strong>Robert:</strong> Yay. We got you. Welcome. </p> <p><strong>Dave:</strong> Yeah. I got lost in Neverland there for some reason. I'm not sure why. </p> <p><strong>Robert:</strong> All right. But I definitely wanted to be patient and get your -- make sure we honored your turn, so glad that you're here. Welcome. </p> <p><strong>Dave:</strong> Thank you. Looking forward to meeting you at the Information Marketing thing in November. </p> <p><strong>Robert:</strong> Absolutely. That sounds fabulous. How can I help you today? What's going on in your business? </p> <p><strong>Dave:</strong> Well, good things are happening. There's a couple of things that keep coming up that would be helpful. One is how do you deal with people that you're working through in a coaching relationship who don't do their homework you know week after week and so it kind of makes the next call very difficult. Is there anything you can do to motivate them to be moving along? </p> <p><strong>Robert:</strong> So there's a lot of reasons why people aren't getting things done. It could be from they don't have time, they don't have energy, they don't have the ability, but most of the time it's because they don't have the motivation and desire. And one of the biggest things that happen is information marketers we're very good at pushing people's buttons in order to make the sale. And we figure out what their fears are, what they're moving against, what they're trying to get away from, what their desires are and we use all those things within the sales process. And then after they buy we then go completely to training. And one of the key things to do is continue to talk about and sell the training as hard as we sold the actual product to begin with. And so when I have a coaching client, or really even a product client of any sort I'm having the conversation of you know what are the types of things that you are looking for? What is it that made you really want to join this program? What are you really looking to get out of this? And if it's a product you kind of have to do that in math you know and kind of guess but in a coaching relationship you certainly can have that conversation. </p> <p>And then during the coaching call, you know, &quot;Hey, what is the most important outcome?&quot; And then you tie the to-do against, you know, the project to their desired outcome. And it's, &quot;Hey, you told me that it's economic freedom,&quot; or, &quot;You told me it's to get new clients. What is it that's really most important to you?&quot; And use that as the carrot that it sold them enough to get them to take action the first time and chances are that's the tool that you can use in order to spur them in action. </p> <p>The next piece is whether it's perfection or this will manifest itself in a lot of different ways, but if they want it to be perfect or they want it to be just right or they're not really sure that is the thing that is typically fear of failure that they do not believe in themselves enough in order to accomplish a task. And so they are afraid if they try it they're going to fail and so they don't do anything at all. And if you start seeing that somebody, you know, they get real excited on the phone and then when they don't come through on themselves and they let themselves down back off on the task and make the task, you know, cut it in half, cut it in half, cut it in half, and try to make it even easier the next time. That's something that you'll see in a lot of diet programs because it's the same thing, folks get real excited, they want to do it and then they don't really stick with it or they have challenges and so you progressively make it that much easier. All right. Let's not try to worry about tracking your food for the whole week. Let's just focus on tracking your food for tomorrow. You know, just send me one day's worth and just do it once. And then that way they could get the belief in themselves to take that little bitty step and then that belief can then add up to a little bit more belief for the next day. And so by breaking the task down you can help them build up their belief in them self so they can do bigger tasks. </p> <p>Does any of this make sense based on...</p> <p><strong>Dave: </strong> Yeah. Absolutely. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Dave:</strong> Okay. Yeah, that's good. All right. </p> <p><strong>Robert:</strong> Do you want some more specific in terms of your specific program and you talk about exactly what you're asking somebody to do?  Or does that give you enough of a sense? </p> <p><strong>Dave:</strong> Yeah. Let me, one of the big things that I do in my higher level, like so they're in my regular, you know, insider circle sort of thing and eventually I'm trying to get people to move up. So when I get people to move into my higher level coaching program the very highest level, I meet every week with these people. So usually by the time we get to that level of program they really want to grow. They usually own a business if they're in that program, and so they're trying to build something that's, you know, they've got a multi-million dollar business they're building. And one of the first things I try to do is get them to work through a very simple business planning process that allows me to outline kind of a roadmap for them with some goals and things like that, but you know, it just seems like they don't get around to it and so I have to meet with these people every week. And if they don't work on their plan then I don't really know what we're working on and it's like we both show up on the phone and I'm like, &quot;Okay, well since I don't really know what any of your goals are what are we going to do?&quot; </p> <p><strong>Robert:</strong> Well instead can you make that call into a workshop to work them through the plan? </p> <p><strong>Dave:</strong> Yes. And I've done that. But I've had some clients where like one guy said to me recently, and he's notorious for not doing anything during the week, but he said, &quot;I feel like we're still in the karate kid movie here where the guy's waxing cars and painting fences and I really want to start actually fighting.&quot; You know? And I said, &quot;Well, that's why we're trying to build this plan because we need to agree on what it is we're actually trying to build and I can't help you build it until we've defined it.&quot; So it's been very -- but then working on this plan every week elongates it too much for him because it takes probably four or five sessions if we do it on the phone whereas he could do it himself and send it to me we could be working on it. So he gets bored working through the plan together. He just wants to do something. </p> <p><strong>Robert:</strong> Within your program is there any way you could help him get a fast win? Is there one tool or strategy that you kind of have in your back pocket plan or not you could, you know, ta-da do this and it helps solve the problems that they're looking to solve or moves them towards kind of some universal goal? </p> <p><strong>Dave:</strong> Yeah. I suppose that's a good place to look if we could do that it would probably I guess motivate him to get the rest of it in motion. Is that you're thinking? </p> <p><strong>Robert:</strong> Yeah. One of the things that, and this is a very common thing it's kind of my go-to thing that I'm doing with all my clients is designing in some sort of early easy win. Are you familiar, do you have Dan Kennedy's <em>Magnetic Marketing</em> product? </p> <p><strong>Dave:</strong> Yeah. </p> <p><strong>Robert:</strong> So that was sold from the front of the room for a number of years and it has, it's a collection of letters. And all you need to do with that program is send any one of those letters to the list of people that it says to send them to and you're going to get more times than not the customer's going to get some new members. Your buyer is going to get some customers for themselves. And so one it gives them a little bit of money, two it gives them belief in themselves that they in fact can do something, and then three it gives them belief in your product that it actually works. And like your karate kid analogy it gets them moving and actually in the fight and they feel very good about that. </p> <p>So like with Jim Armstrong what we did he serves flooring dealers and he had a thousand, I don't know a thousand, but he certainly had 50 different programs somebody could do from home shows to postcard campaigns to all sorts of marketing strategies that a flooring dealer could use. And so I said, &quot;All right. What are the very three most productive fastest things that you've got?&quot; And so it came to he's got a sales process, he has a referral letter, a past customer letter that you can send a letter to your past customers and get business, and he's got a client newsletter. Those three things are his fastest working things. Well now within his sales process he just sells those three things and his customers get immediate and positive results, they love him and then it gives him opportunity to build upon that belief to offer his other program. </p> <p>And so rather than selling this whole suite of things, and you could deliver a whole suite too, it's important to have some variety in that so in case they look at this and go, &quot;Well I don't want these things, but I would like that.&quot; But anyhow, you focus them on the things that give them the greatest impact and then it allows you to kind of back up and do some of the ramp up planning after they've got belief in themselves and belief in you. </p> <p><strong>Dave:</strong> Right. Okay. Yeah. Makes sense. </p> <p><strong>Robert:</strong> And ROI on the investment that they've made in your program. So all that happens if you're able to kind of take your best stuff and frontload it in the first couple of weeks or first step in the process and that way they get an immediate bang. Heck isn't that the best way you could start somebody with your very best? And then you can kind of take this more methodic thoughtful planning approach. </p> <p><strong>Dave:</strong> Right. Yeah. That's good. That's a good idea. I will work on that. </p> <p><strong>Robert:</strong> Yeah. We're finding that that, you know, because for a long time that <em>Magnetic Marketing </em>was the entry into the Dan Kennedy world and folks got belief, they said, &quot;Man, this Dan is pretty smart. I sent out this letter and I got some money.&quot; And now all of a sudden they got money in their pocket and they're ready to buy something else that Dan Kennedy offers. And so if you could structure your program in a similar way give them ROI, belief, money, belief in themselves, belief in you, what a great recipe for building on that success going forward. </p> <p><strong>Dave:</strong> Yep. All right. Good. Yeah. One other quick question which probably I think I've heard you mention this before, but probably the biggest place where I have people that bail out of the big program I have, you know, the insider circle thing is when their credit card expires. So you know we do, we follow up to try to get their credit card number re-upped and all that sort of stuff, we do it by phone and email, but it just seems like that's the moment in time where people, you know, rethink you know do I really need to stay in this, you know? Do you run into that? Do other people run into that? How do you -- what do you do? </p> <p><strong>Robert:</strong> For most information marketers the single largest factor for dropout is expired and stale credit cards. So it is by far the biggest challenge and hassle within this business. And unfortunately there is no one answer. It's multi-attack. But what I've found is trying to go after that in as far in advance as possible. So you can set up -- are you in Infusion Soft? </p> <p><strong>Dave:</strong> Yep. </p> <p><strong>Robert:</strong> So you can set up triggers 30 - 45 days in advance to tell you when the card is expired. So that way you can get on the front of it and rather than waiting until after the card expires and you having to chase them down you begin chasing them down in advance. And especially if you're on coaching calls with some of these folks you can get a list for the beginning of the month of the folks who have expired cards and so that you can say, &quot;Oh, hey you know what?  I got this list that says your card is expiring. Let's go ahead and get that updated.&quot; So getting it in as far in advance as you can. Two, I don't know if you've got any kind of web form, but having a secure (19:09) legacy web form that has a trigger that tells your customer service person when it's been completed and so I always had it set up at info -- it's not set up anymore now that GKIC handles all the customer service, but I had like info.marketing.org/card, you know that way there was a secure web form where folks could go right in to update their credit card information. And in fact, even when people would call our office to give us the credit card I just had the employees trained just to go right in there and enter the card. That way it was never written down in our office, nobody ever had it written down, it went straight into the secure field and press update and then our customer service person could go back and tie it to the proper subscription. That's another thing. </p> <p>And then also it's a multi-media effort, so if email, it's a letter, we always sent the letter when there was a trigger for expired or expiring or failed charge, and then always called. And it takes all those things in order to minimize those dropouts but that is the single biggest reason why most continuity programs lose members. </p> <p><strong>Dave:</strong> Okay. All right. Good. Well, I didn't realize I could set a trigger ahead of time but that certainly makes this ideal to I think especially on the coaching call I think that'd be a great -- I don't think people are going to cancel when I'm talking to them on a coaching call. </p> <p><strong>Robert:</strong> Right. Well, when else would you rather have that conversation? In that environment that way they're looking -- you're in a very good position to be able to handle that call and get them to renew at that point or to continue. And you're able to -- no one better than you to put them in paying and retain them in the program. I'm sure you're a lot better off than any of your customer service people, so I would much rather have you in that position and it can be like an, &quot;Oh by the way. Oh yeah, you know what? Here, somewhere on here, somewhere,&quot; you could rustle your papers, then &quot;Oh yeah, that's right, you know what? I noticed you're on the list of expiring credit cards for next month. Let me go ahead and get your updated card while we're on the phone.&quot; And they're going to renew it. </p> <p><strong>Dave:</strong> Okay. Great. When people do bail out do you have some sort of follow up where you try to get them to come back? </p> <p><strong>Robert:</strong> Yeah. It is ____ (22:06) difficult at that moment because there is so much fear that you're going to screw them at that moment by not honoring the you can drop out any time. So what I have found is that most people that are cancelling in that moment they are very tense, anxious and on guard. And what I have found that does work is I've tried down sales, I've tried a lot of things, the thing that works the best is an upsell that, and also this also works with refund requests, &quot;So you're not getting results out of this program, are you?&quot; You know, &quot;No, you really didn't meet my needs.&quot; &quot;Well, what were some of the things that you were looking to do when you invested in the program?&quot; &quot;Well, I really wanted something that did x-y-z.&quot; &quot;Really? Well, have you heard about our coaching program because that is certainly geared toward this and it will help you get the results that you were looking for from the product.&quot; So what I have seen work as well as anything is up selling them into the coaching program, or moving them up a level. I tried for years logically I figured, &quot;Oh well, let's down sell them at that point.&quot; Upsell seems to be the most effective thing across the board. </p> <p><strong>Dave:</strong> Interesting. Okay. </p> <p><strong>Robert:</strong> But it has to be done with, &quot;Oh yeah, I'd be happy to take care of that,&quot; you know, really take the pressure off and then engage in that sort of conversation so that they're not -- make it almost like, I don't know if you remember that, depending on your age, that show Colombo.  </p> <p><strong>Dave:</strong> Yep. </p> <p><strong>Robert:</strong> Where the investigator would kind of ask all these questions and then he would, &quot;Well, thank you very much.&quot; He'd close his notebook and walk away. And then just before he exited he would turn and, &quot;Oh, one more thing,&quot; and that was always the real zinger question. You know, after the guy -- so it's almost like that, like, you know, &quot;Oh yeah, I'm happy to take care of that. What's your name? Okay. Yeah. I see you right here. I'm happy to take care of that. I want to thank you for trying out membership.&quot; &quot;Oh yeah, yeah, no problem.&quot; &quot;So tell me what was it about the program that left you unsatisfied?&quot; &quot;Oh, I just didn't get results or I didn't put in the time.&quot; &quot;What was it about the program that really made you want to participate?&quot; &quot;Well, I was really hoping to do...&quot; &quot;Oh, okay. Well, is that still an opportunity for you? How is it going to change if you don't do anything?&quot; Then you go flip right into spin selling where you are finding your pain points, making the pain more prominent, getting them to assess the economic value on it and then upsell them into the higher program. </p> <p><strong>Dave:</strong> Right. Yeah. Okay. Good. </p> <p><strong>Robert:</strong> All right, Dave, well thank you sir for dialing in. </p> <p><strong>Dave:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. Well, thank you Dave and if you would like to get in the game and ask your question just hit *1, *1 on your phone gets you into the queue to ask your question. This is all about you and your question and I'm happy to help answer them. So we've got a lot of you on the line. I know a lot of folk actually joined after Dave and I were chatting, but if you'd like to ask a question just hit *1 that gets you into the queue and then you go ahead and ask the question. </p> <p>It's interesting one of the things that we've been really working with a lot of information marketers along the same lines of what I was chatting to Dave about which was that real customer onboarding process. A lot of information marketers they really focus on the sales process and focus on getting a new client and then when it kind of turns around to onboarding, onboarding is pretty much here spin them a product, you know, put our product in a box and ship it to them or give them a user ID and password and that's the end of it. But the real key is making sure that that customer comes on in a way that gets them engaged, gets them some return on investment and helps them believe in themselves and believe in the program. And just think about it. When you learn something new, let's say you're learning how to play golf or learning how to play tennis, or learning how to swim for the first time, if you're trying to do, you know, but if you like learn golf and you're just out there for the first time what happens? You shanking it to the right, you're shanking it to the left, well for your members, for your new customers they're learning something brand new to them and so they're shanking it off to the left to the right the same way as a new golfer would and so they're having those challenges getting those results. And so it is helping them through that start, giving them something quick and easy that they can get their belief up, both in themselves and in you and get them back to our line is a great way to help grow your members. </p> <p>If you'd like to get in the game just hit *1 that gets you into the queue to ask your question. I want to apologize. It's a little noisy where I am. I had to after I had scheduled today's Jump Start Coaching Call I had to take a trip for a client and so I am in a hotel lobby. The hotel lobby is actually on Clear Water Beach so there's a beautiful view of the beach and the Gulf of Mexico with the waves rolling in, so certainly I'm not going to engender any sympathy for being here and I'm not looking for any I'm just apologizing for the noise. So we'll do kind of a last call for takers. There's a bunch of you that are kind of on the sidelines and I understand. Just hit *1 if you'd like to get in the game and ask a question. This is about halfway, we're a little over halfway, we're in July of the year, 7 out of 12 months. How are you doing on your goals? Getting to where you want to be on the year. It's a great time to check in and get a little bit of focus on where you're looking to target and where you want to be going forward. </p> <p>Your next Jump Start Coaching Call is on August 18, 3:00 Eastern, noon Pacific. You may want to go ahead and block that off on your calendar. Your dial in information will be the same so that's August 18 at 3:00 Eastern, noon Pacific. If you don't have your question answered today you can certainly get it done next month on August 18. So with that we'll go ahead and wrap up today's call. I want to thank you for dialing in and participating. Dave, thanks a lot for the question and we'll see you next month on your Jump Start Coaching Call. </p> <p>Thanks a lot. </p> </div> Sat, 29 Aug 2015 18:31:30 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/july-2015-jump-start-coaching-call Dan Kennedy's August 2015 No B.S. Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2015-no-bs-information-marketing-special-report <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUF1Z3VzdC0yMDE1LU5vLUIuUy4tSW5mb3JtYXRpb24tTWFya2V0aW5nLVNwZWNpYWwtUmVwb3J0LWFzLWEtUERGLWZpbGUucGRm" title="Dan-Kennedys-August-2015-No-B.S.-Information-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-August-2015-No-B.S.-Information-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p>Dan Kennedy's August No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.  </p> <p>Here is a quick summary of the topics included:</p> <ul> <li>Dan Kennedy&rsquo;s entire business and business life in a single sentence.</li> <li>The <u>only</u> reason Dan Kennedy plays the game of business.</li> <li>THE millionaire strategy of the info-marketing business.</li> <li>Four of the ways to profit from an event.</li> <li>The scheme you should have for each and every activity to maximize your revenue opportunities.</li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file.  This page is active through October 31, 2015. </p> </div> Sat, 29 Aug 2015 18:28:59 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2015-no-bs-information-marketing-special-report How to Position Yourself and Business as the Leader and Expert in Your Industry http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-position-yourself-and-business-as-the-leader-and-expert-in-your-industry <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-60724"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201508.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201508.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1508-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p>Why should anyone pay attention to what you have to say? How do you distinguish yourself in the marketplace from some crackpot who spouts off about nonsense? Why do some people raise to prominence while others are ignored? This program reveals the essential positioning tools to distinguish you as an authority, as someone to be paid attention to and as a respected provider of truth.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-position-yourself-and-business-as-the-leader-and-expert-in-your-industry">Read More &#187;</a></p> </div> Sat, 29 Aug 2015 18:23:42 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/how-to-position-yourself-and-business-as-the-leader-and-expert-in-your-industry Open Coaching Call for IMA Members - September 2015 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-september-2015 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> September 22, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> October 27, 2015<br /> November 24, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 23/09/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Sat, 29 Aug 2015 18:17:41 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-september-2015 Business Insights Teleseminar - September 2015 http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-september-2015 <div class="html clearfix clear"> <h2>The Rarely Told Story Behind Growing and Profitable Membership Sites</h2> <p>Today&rsquo;s trends are making membership sites more popular and successful than ever.  Whether you operate a membership site as a stand-alone business, or add-on a membership site to your existing membership program, the systems for successfully recruiting and retaining members have been documented for your benefit. This program is focused on setting-up, growing and managing a thriving membership site generating monthly revenue for you. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. </p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> September 8, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> October 13, 2015<br /> November 10, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 09/09/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Sat, 29 Aug 2015 18:15:11 GMT http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-september-2015 IMA Ezine Week 34 of 2015 | The Obvious Secret http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-34-of-2015-the-obvious-secret <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; 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color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 25th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 34 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" margin-left="20px" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>There&#39;s an ultimate test of physical endurance and mental fortitude: a six-day, 153.2 mile ultra marathon across the Sahara desert called the Marathon des Sables (Marathon of the Sands). Competitors carry their own supplies as they compete in temperatures exceeding 120 degrees. The longest one-day distance covers 50.6 miles and includes 14.3 miles of sand dunes.</p> <p> Four-time champion Mohamad Ahansal grew up in the Sahara. And in a place where most just try to survive, the skills Mohamad learned helped him become a winner in one of the most grueling footraces in the world. Since 1997, either Mohamad or his older brother, Lahcen, had won the race, until last year, when Rachid el Morabity, their trainee, beat Mohamad by seven minutes.</p> <p> Morabity attributes his winning time to using a unique zigzag method to climb the large sand dunes that make up many miles of the race.</p> <p> &quot;Other runners, they go directly up the hill,&quot; Morabity says. &quot;They don&#39;t notice the secret.&quot;</p> <p> Even though it&#39;s easy enough to see the secret, instead of emulating the champion, competitors innovate their own improvements and try to barrel directly up the hill. Their intuition tells them that a straight line is the shortest distance and the shortest distance is always the quickest. Instead of learning from the proven results of the winner, they follow their less experienced intuition.</p> <p> I used to think the same way. I&#39;d learn a technique or a strategy from Dan Kennedy, and then I&#39;d put my own spin on it. I&#39;d say to myself &quot;That may have worked for Dan, but I&#39;m going to improve it and make it work even better for myself.&quot;</p> <p> It took me years to figure out that Dan&#39;s technique was already improved. I was learning from the champion. There was no need for me to create my own innovations. Instead, I needed to get better at emulating what had already been proven to work.</p> <p> I see people (who should know better) make this same mistake all the time. Instead of simply emulating what works, they try to make improvements. Or worse yet, they ignore the aspects that work and imitate the insignificant details.</p> <p> They see, but they do not learn.</p> <p> The information marketing business is about engineering a lifestyle. To do that, you identify a market, provide it with what it demands and create an automated system to maximize the value of your customers.</p> <p> On its surface, this may appear difficult. It may seem like the harder way.</p> <p> However, it&#39;s similar to the Marathon des Sables champion&#39;s &quot;shortcut&quot; of zigzagging back and forth while climbing sandy dues for miles. At first glance the zigzagging appears to add more distance. Why would you want to add steps when you are already running 50 miles through a desert?</p> <p> It&#39;s because when you are running 50 miles, adding a few feet through slogging sand in an uphill climb saves you a lot of energy. That saved energy helps you endure longer and reach the finish line more quickly.</p> <p> Every day I hear from info-marketers who have fallen for a pitch about a product that is the info-marketing equivalent of running straight up the hill. It appears to be the faster approach to the inexperienced intuition. Yet although the results are clearly visible, these info-marketers do not learn.</p> <p> If the info-marketing business seems difficult to you, it&#39;s likely you are focusing on the wrong things. You&#39;ve been sent charging up the hill. You are tired, and you are losing the race. Or worse, you were promised a shortcut that doesn&#39;t really exist.</p> <p> When you are ready for guidance about the real ways to reach your goals more quickly, and if you are willing to implement even if the strategies don&#39;t, at first, appear intuitive to you, then it may be time for us to work together in a consulting relationship.</p> <p> Here&#39;s a recent comment from a consulting client who implemented a plan I created for him to improve the retention of his coaching clients:</p> <p class="quote"> &quot;Working with Robert Skrob and implementing his strategies we&#39;ve increased the size of our alumni program 156% generating an additional $1.4 million annually. Plus, our average lifetime customer value increased by 37%! Robert is my go to expert for forging a stronger relationship with our customers to provide them with greater value so they become more valuable, long-term customers.&quot;</p> <p class="quote"> <strong>Richard Menneg, President<br /> Automotive Training Institute</strong></p> <p> A lot of what we implemented at Automotive Training Institute looked to them like zigzagging up a sand dune when they had been barreling straight up for years. Intuitively, it looked harder and less efficient. There were several times when they asked doubtfully, &quot;Are you <em>sure</em> that&#39;s better?&quot; Yet when they implemented, they discovered the secret. Sometimes, what appears to be a bit more difficult actually turns out to be the easier way.</p> <p> If you are interested in the shortcuts used by champions in spite of the fact it may look more difficult to your natural intuition, contact Suzanne at 850/222-6000 for coaching availability.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Launch and Grow an Info-Marketing Business While Also Working a Full-Time Successful Business</h3> <p> Ben Glass already had a successful legal practice with a marketing system generating a steady stream of new clients who were best suited to his expertise. While growing his legal practice, Ben launched and grew a successful info-marketing business with seminars, $10,000.00+ coaching programs and now a brand new book. During this program, Ben reveals the strategies he uses to build his businesses, both the marketing tools as well as his time/priority management secrets. This program helps you identify the essential marketing tools that generate the best return for the time invested.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The ingenious marketing process Ben created for his legal practice, going completely against the accepted wisdom in his business</li> <li> How Ben launched his info-marketing business while also running his legal practice, literally two full-time jobs</li> <li> Ben&#39;s seminars and books and how he builds his business using web video</li> <li> Getting it all done; how Ben has successfully run two successful full-time businesses for the last five years</li> <li> How Ben is expanding his info-marketing business into other niches by partnering with coaching members</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-86699" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-launch-and-grow-an-infomarketing-business-while-also-working-a-fulltime-successful-business">How to Launch and Grow an Info-Marketing Business While Also Working a Successful Full-Time Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-86703" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-86705" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-86707" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who get it. It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86709" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86711" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td class="date" style="font-size: 11px; font-family: Verdana; background: #ffffff; padding-top: 10px;" valign="top"> &nbsp;</td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 25 Aug 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-34-of-2015-the-obvious-secret IMA Ezine Week 33 of 2015 | Identifying Your Best Opportunity http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-33-of-2015-identifying-your-best-opportunity <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 18th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 33 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" margin-left="20px" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>An IMA member from the UK faced a problem many info-marketers share, too many choices, not enough focus. Here is his question:</p> <p class="quote"> Robert,</p> <p class="quote"> I&#39;ve run design businesses for the last 26 years -- had great times in the good ol&#39; days with sales of over half a million dollars. Right now, because of the economy and through deviating into marketing consultancy, it is myself and wife with a couple of regular freelancers, and we now work from a home office.</p> <p class="quote"> The design business is down (and I don&#39;t want general design biz anymore -- no money in it!), and I really need to get my act together. I&#39;ve identified three key areas that I could focus on providing info on a marketing system:</p> <ol> <li class="quote"> To other design companies -- they are historically bad at marketing themselves and feeling a lot of &#39;pain&#39; at the moment due to the perceived value of design diminishing in general. However, I&#39;m interested in also offering implementation to whatever area I specialize in, and this will be unlikely to happen with other design companies.</li> <li class="quote"> Auto repair -- I&#39;m working with a friend who runs an auto repair business, testing a marketing system with him. It&#39;s a bit of a learning curve, but not a massive amount. There would also be the possibility of implementation services.</li> <li class="quote"> Printers and marketing service companies (large format display, web development, photographers, etc.) -- since it&#39;s an industry that I&#39;ve been used to working in, this would be familiar territory. Again, no specific competition in terms of specialists.</li> </ol> <p class="quote"> It would be great to do all 3 eventually, but not practical to start with. I am thinking that I can take my &#39;generic&#39; marketing system and adapt accordingly.</p> <p class="quote"> But, I keep going round in circles and am finding it difficult to make a decision. I think I&#39;m almost done with reading, listening to audio and videos -- I&#39;ve reached the info overload stage, but at the same time become a bit of an info junky where it&#39;s all I seem to do -- putting off getting started.</p> <p class="quote"> Do you think you can help?</p> <p class="quote"> Kind regards,</p> <p class="quote"> Andy</p> <hr /> <p> Andy,</p> <p> Thank you for your question.</p> <p> I can still clearly remember several years ago praying to God to bring me some sort of opportunity, anything. It wasn&#39;t but a few months later that I faced a problem similar to yours, too many opportunities from which to choose.</p> <p> Having too many opportunities is something you&#39;ll face during your entire career as a business owner. The more successful you are, the more opportunities you&#39;ll be offered, and often it will become overwhelming. The only solution is to develop your own filtering mechanism to work through the deluge of opportunities competing for your time, investment and attention.</p> <p> Here are a few questions I have developed to help me choose the niche on which I prefer to focus:</p> <ol> <li> Which niche is experiencing the most pain and whose members will be open to replacing their current methods for new ways?</li> <li> Which niche has the largest transaction size when a member gets a new customer? (When the value of what you teach is higher to the customer, you can charge a higher price.)</li> <li> Which niche is easier to reach? (Are there magazines, mailing lists or other resources that allow you to easily contact potential customers?)</li> <li> For which niche do you have the best stories (breakthroughs achieved, example marketing materials, experiences the members of the niche can relate to)?</li> <li> Which niche will relate to you better? (Sure, you could do any niche, but if you have a niche where you will be seen as a peer, all the better.)</li> <li> In which niche do you have relationships with key industry leaders who are in a position to refer you?</li> <li> In which niche do you have relationships with vendors who could sponsor training programs or help you promote your programs by recommending your products to their customers?</li> </ol> <p> Often, even when an info-marketer approaches me for coaching on one particular niche, I&#39;ll quickly discover he or she is torn in many directions by other great ideas. I&#39;ll work through the above exercise with the info-marketer by creating a table with a row for each question and a column for each opportunity. By answering each question for each niche, it&#39;s typically easy to see which option is the best one. That doesn&#39;t mean you can&#39;t go back to the others later, but it helps you identify which niche to focus on first.</p> <p> The results of this exercise are often emotionally unsatisfying because they don&#39;t always point to doing something new. The reason most info-marketers get distracted is because they are bored with what they are currently doing. For Andy, it is the design industry. Yes, there are serious financial problems in that business; however, if it&#39;s what he knows the best and the one for which he has the most industry contacts, then it&#39;s probably the best place for him to start. Yes, other things might be new and exciting, but they&#39;ll be a lot harder as well.</p> <p> In 2005 I wanted to become a real estate investor. I saw the money they made, and I wanted to get into the game. Bill Glazer counseled me to stay my course and to stick with what I knew. While there was a lot of money in real estate, I was doing something no one else could do.</p> <p> Bill&#39;s advice turned out to be brilliant. Not only has the real estate industry seen its share of troubles, but I&#39;ve done well by staying within my established niche instead of running off to what seemed like fun at the moment.</p> <p> Yes, I know, not very exciting. I&#39;m not the person to look to for giving you permission to run off in crazy directions, flitting from one opportunity to the next. Nope. I&#39;m all about sticking with what you know, innovating your marketing, implementing business systems and building a solid, long-lasting business that no one else in the world can build as well as you. That&#39;s what I&#39;m about, and that&#39;s why I created the IMA to help you achieve that.</p> <p> So, what do you think? Did you depart from what you knew to create a new, successful business, and so you can refute my advice here? Or have you stuck with something, even though it wasn&#39;t the most exciting opportunity, only to discover it was, in fact, the most lucrative? Either way, I want to hear from you. Let me know what you think by visiting <a class="inf-track-88078" href="http://associationmarketing.com/identifying-your-best-opportunity/">Identifying Your Best Opportunity</a>, scrolling to the bottom of the page and posting your comment.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s July No B.S. INFO-Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The information marketing industry&#39;s canary in a coal mine warning.</li> <li> The first desperate housewife of New York</li> <li> A nearly forced upgrade to a more expensive program</li> <li> The single most important element for all of your advertising, marketing and media decisions.</li> <li> Why the 1% exists and how to make them your customer.</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through September 30, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-86661" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-july-2015-no-bs-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-86665" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-86667" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-86669" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86671" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86673" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86675" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86677" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 18 Aug 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-33-of-2015-identifying-your-best-opportunity IMA Ezine Week 32 of 2015 | When is more too much? http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-32-of-2015-when-is-more-too-much <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 11th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 32 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I can clearly remember thinking, in 2008 as our country entered the recession, &quot;maybe I&#39;ll finally be able to get some decent service in a restaurant.&quot;</p> <p> While high employment and rising home prices gave American&#39;s the highest disposable income in history, it made fewer people the motivation to provide great service. After all, with so many people dining out the problem was what to do with everyone waiting for a table rather than worrying about providing your guests great service.</p> <p> The recession meant fewer people were eating out. A new phenomenon began; employees in the businesses I frequented became more appreciative.</p> <p> So far this year I&#39;ve been genuinely impressed with the level of service I&#39;ve received. But, in some instances it&#39;s become too much.</p> <p> Last Wednesday evening I had dinner with a friend in a high end steak house in Chicago. The kind of place where you expect great service. The servers were attentive, but too much so.</p> <p> Our server was Ryan and he had two others helping him out. My friend and I were trying to have a conversation. The server team was there every minute with some sort of question. Do you want bread, can I fill your water, can you something else to drink, can I get you more bread, and on and on. It was too much.</p> <p> I had the same experience in a restaurant for breakfast the next day. Throughout my breakfast my server kept asking me, &quot;do you want more water,&quot; &quot;can I get you anything else,&quot; &quot;is everything ok?&quot; It was nice she was so conscientious but it was too much. (And for the record, why ask someone if they want more water, just grab the pitcher and fill the glass.)</p> <p> I wonder how many of us are doing the same thing? Technology today has made it so much easier for us to communicate with our customers. Why send email once a week when you can send them several times throughout the day. And, it was one thing when it was only us that were communicating that frequently, today the technology is so easy to use everyone has it, and they are loading your customer&#39;s inbox with hundreds of emails essentially asking, &quot;how is everything,&quot; &quot;can I help you,&quot; &quot;do you need anything else.&quot;</p> <p> Value is like water, too much is as bad as too little.</p> <p> One problem is balancing the needs of new customers with long time members. New customers want more and need more while long-time customers can become bored with too much communication. For this, I have a welcome sequence for new members that gives them additional information. Plus, I&#39;ll send additional announcements to new members about the Jump Start Coaching Calls and fewer to longer-term members for whom that benefit may not be as important.</p> <p> Plus, I work hard at restricting my use of email communication. On Tuesdays, this ezine is all you receive from me. If there is a call coming up you&#39;ll receive a notice on another day of the week. Otherwise, I work to consolidate everything you need into two or three emails a week. It&#39;s still a lot, but I work hard at keeping it restrained.</p> <p> Do you have a plan for when you distribute emails to your customers? Are you communicating with them too frequently? How can you consolidate important notices and sales offers into a schedule?</p> <p> What do you think? Do I communicate too frequently? Are there further opportunities to improve? Or have you seen service levels change in the last year or two? Let me know what you think by scrolling to the bottom of the page at <a class="inf-track-86639" href="http://associationmarketing.com/?p=2440">When is more too much</a>?</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</h3> <p> Dave Dee gave a great primer on using Google Hangouts at Dan Kennedy&#39;s recent A to Z Blueprint Seminar. Because Dave ran out of time I was able to convince him to follow-up his presentation with a special Best Practices call for you. This program delves deep into the formula that allowed Dave Dee to sell more than a hundred thousand dollars during a Google Hangout and more than half a million dollars from stage. All, from the same template that Dave has agreed to reveal on this program. This program is for anyone creating winning sales presentations whether delivered in person, from stage or through a technology platform like teleseminars, webinars or Google Hangouts. Note: If you aren&#39;t sure what a Google Hangout is and you would like a brief tutorial, here are the relevant handouts from Dave Dee&#39;s presentation: <a class="inf-track-86641" href="http://bit.ly/IMAGH">http://bit.ly/IMAGH</a>.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The newest technology that allows you to keep prospects focused on your presentation longer and generates more sales.</li> <li> What you should do first, before you create your presentation.</li> <li> The critical element you must weave throughout any sales presentation.</li> <li> How to structure your teaching points that moves your customers closer to a purchase.</li> <li> How to structure the close and ask for the sale.</li> </ul> <p> You can listen to the call online, download it for your MP3 player or read the quick-reference transcript online at <a class="inf-track-86643" href="http://www.info-marketing.org/resources/best-practices-calls/item/creating-6figure-sales-presentations-for-google-hangouts-webinars-and-the-stage">Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</a>.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-86647" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-86649" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-86651" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86653" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86655" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 11 Aug 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-32-of-2015-when-is-more-too-much IMA Ezine Week 31 of 2015 | Overcoming Your Limitations http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-31-of-2015-overcoming-your-limitations <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 4th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 31 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you--or has already deluded themselves.</p> <p> For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations.</p> <p> Also, each of us has some basic level of work we must do to &quot;pay the bills.&quot; It may be a job, a current business you operate or a coaching program to maintain. Each of these has a time requirement that limits how much time you have to invest in &quot;achieving your dreams.&quot;</p> <p> I don&#39;t know about you, but my preference is to confront reality rather than to &quot;dream of a life without limits.&quot; I&#39;ve found this works well for my coaching clients, too.</p> <p> One thing I would like to point out: Most of us impose a lot more limits on ourselves than really exist. I&#39;ve had dozens of clients tell me, &quot;My clients would never accept &#39;he&#39;s not available&#39; as an answer when they try to reach me on the telephone. I have to make myself available, and I better respond to their emails right away.&quot;</p> <p> As a test, I get them to try restricting access to themselves for three months with a couple of their smaller clients. Within that time, they implement restricted access for all of their clients. They quickly discover their clients will embrace the new system because it helps them get their projects done more quickly, which is what they really wanted to begin with. It even works if you are working a job. The fact that you are busy working is a powerful message to send.</p> <p> This is just one small example of the obstacles we place in front of ourselves. I had a big client that sucked up so much of my time that I couldn&#39;t focus on more important tasks. I couldn&#39;t get rid of this client because the work was generating the revenue I needed to pay my bills. It was almost impossible for me to build a new business with scalable income because I was stuck trading hours for dollars so I could get by.</p> <p> It&#39;s the same situation with a lot of people who are working jobs. You have a full-time career while at the same time you are trying to build a new business.</p> <p> I faced the limitation and came up with ways to overcome it. I created better processes for getting the client&#39;s work done without my direct involvement. I limited my time and forced the client&#39;s projects to have longer deadlines. Then I prescheduled time for me to create my new business opportunities on my own time. I didn&#39;t allow anything to break my appointments with myself, and I worked until I broke through.</p> <p> One of your limitations could be a lack of knowledge. Your problem is that you don&#39;t know what you should do, or worse, you think you know and you don&#39;t even realize you are headed in the wrong direction.</p> <p> That&#39;s what the IMA community is all about. Through the library, forum, ask an expert and one-on-one consultations, you can get access to the knowledge you need to prevent unforeseen mistakes, to make the time you invest more valuable and to overcome obstacles more quickly.</p> <p> While we all have limitations, most of us make more of them than we should. When I&#39;m faced with an obstacle and I start getting frustrated and down on myself, I&#39;ve learned to stop and say, &quot;Robert, you are focused on the obstacle; instead of thinking about the obstacle, think about the ways you&#39;ll overcome it.&quot;</p> <p> This slight change in thinking is responsible for more of my breakthroughs than any other strategy. Rather than thinking about not having enough time, think about how you can schedule your time for maximum productivity. Rather than getting frustrated because you don&#39;t know what to do, obtain a curriculum of training (or hire a coach/expert) to get the knowledge you need. Rather than getting frustrated with your limitations, focus on how you&#39;ll overcome your obstacles.</p> <p> This is a lot more productive than dreaming of a life without limits.</p> <p> What do you think all this? Do you agree or do you believe that we should believe we have no limitations so we achieve a lot more than we ever imagined possible? Let me know your thoughts at <a class="inf-track-86619" href="http://associationmarketing.com/?p=2438">Overcoming Your Limitations</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Your Easy Step-by-Step Instructions for Creating Business Systems</h3> <p> I noticed something strange a few weeks ago when I walked into one of the several McDonald&#39;s stores I frequent. On every table in the restaurant, someone had placed a vase full of fresh flowers. They didn&#39;t break the bank. Even a flower illiterate like me could tell they were inexpensive, perhaps daisies or something. But they dressed up the place a bit.</p> <p> When I sat down with my Diet Coke and Bacon, Egg and Cheese Biscuit, the flowers actually started to irritate me a little (mainly because they were taking my attention away from my favorite snack). While I enjoy looking at flowers as much as the next person, I began to wonder why they were there. This franchisee had paid over a million dollars for the store and the systems that go into making it run efficiently. However, on top of everything else it takes to run a successful McDonald&#39;s, this franchisee had decided the corporate system was lacking in one item: no flowers on the tables.</p> <p> I became curious. I found the owner and complimented her on her flowers. I told her, &quot;Your flowers are a nice touch of individuality in a sea of corporate sameness.&quot; This made her so happy that she was beaming with pride.</p> <p> I asked her if she had updated her operations manual to account for the flowers. Had she added maintaining the flowers to someone&#39;s job description, scheduled replacement orders and provided procedures in case one of the vases fell off the table and broke? Her answer was &quot;no,&quot; and suddenly she was less impressed with me.</p> <p> This McDonald&#39;s franchise owner had made a critical mistake. A mistake many business owners duplicate every day. They introduce new processes and ways of doing things in their businesses without thinking through the goals, processes, responsibilities and control. It may be important to you to follow the entrepreneurial wisdom, &quot;Ready, Fire, Aim&quot; and execute a new program immediately rather than spending years of planning something before you do anything. While that&#39;s fine, this advice presumes that you&#39;ll go back and &quot;Aim&quot; later. From my experience, most just &quot;Fire&quot; without going back to fill in the critical planning steps that make their businesses sustainable and allow them to grow.</p> <p> If you aren&#39;t good at creating business systems, it&#39;s not your fault. I&#39;ve spent many thousands of dollars on resources and tools to try to learn how to do it. Even the most popular books are quick to tell you, &quot;You need to systematize your business,&quot; but they won&#39;t give you an example of what they are talking about.</p> <p> Finally, here is detailed information on how you can create systems for your business. This information has the power to change your life. While your business&#39;s growth will come from your skill to generate new customers, your business&#39;s lifestyle will come from your skill to create systems that will operate your business without your minute-by-minute attention.</p> <p> <br /> Check out the rest of this article for business systems building insights, including a checklist for checklists, by visiting &quot;<a class="inf-track-86621" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/your-easy-stepbystep-instructions-for-creating-business-systems">Your Easy Step-by-Step Instructions for Creating Business Systems</a>&quot; in the Info-Marketing Resource Library.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-86625" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-86627" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-86629" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86631" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86633" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-86635" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 04 Aug 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-31-of-2015-overcoming-your-limitations