Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Sat, 01 Nov 2014 13:35:42 GMT September 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/september-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-56842"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMASeptember2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQVNlcHRlbWJlcjIwMTRKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p> <strong>Robert:</strong> Welcome to your Jump Start Coaching Call. I&#39;m Robert Skrob and this call is all about you and answering your questions.</p> <p> If you would like to jump in the queue and ask a question all you got to do is press 1 on your phone. That gets you into the queue and you can participate and I&#39;d love to be able to connect with you and help you in your business and answering any of your questions. All you need to do is click *1. It&#39;s going to take me a little bit. We moved over, you may not have noticed, I don&#39;t know why you would, but we moved over into a different bridge that&#39;s a little more powerful. But anyhow, so you&#39;ll just hit *1 on your phone and then you can ask a question.</p> <p> Now each month you get two calls as a member of the Information Marketing Association. You get one call which is the Best Practices in Information Marketing and that&#39;s really advanced. We really keep that kind of the cutting edge most advanced information and that usually has an expert and somebody who provides the content. And then we also have a Jump Start Coaching Call that is all for you answering your questions about whatever is going on in your business and it could be about a big business issue, it could be about how to pick a niche, it could be about anything that you want it to be. That&#39;s kind of the whole point is it&#39;s all about answering your questions. So you just jump in the game by pressing *1 and you can ask your question.</p> <p> You know what? Sometimes these calls go for 20 minutes, other times the calls go for, you know what? We&#39;ve had calls go almost two hours before. It really all depends on you and what kind of questions you have and how many questions that come through.</p> <p> I&#39;ve had the opportunity to attend quite a few events and meet different people and one of the things that has really struck me is really how important having a well thought out sales process is in one of these information marketing businesses, and especially myself over the last few months, really even a couple of years is I&#39;ve been working on different projects. You kind of set something up real quick in order to do proof of concept and a lot of times after you get the proof of concept you&#39;re like ah, you know, I&#39;m all done. That&#39;s cool. Move onto the next thing. What I&#39;m realizing is it&#39;s really worth going back and doing it right and investing the time and getting the sales message just right, optimizing the sales funnel and making sure that you&#39;re going to be able to convert customers each step of the way. Very often with clients I&#39;ll work with them just to get something set up just to go from zero to moving forward and that is great and you know what? For some people that&#39;s really all they want, but kind of one of the things for me for the next six months is going back and optimizing a lot of the sales funnels and processes that I&#39;ve put together in the past.</p> <p> So if you&#39;d like to get in the game and have a question for me just press *1 on your phone and operator Josh will take your name and city and go ahead and be able to pose your question. In the meantime we&#39;re going to go to Dave in Charlotte. Welcome Dave.</p> <p> <strong>Dave:</strong> Thank you Robert. By the way, just want to give a plug for your book here, <em>Start Up Your Own Information Marketing Business</em>. Great book. Thank you.</p> <p> <strong>Robert:</strong> Thank you.</p> <p> <strong>Dave:</strong> And my question is actually out of the book, so there&#39;s a chapter in here written by somebody else, this woman Milana.</p> <p> <strong>Robert:</strong> Uh-huh.</p> <p> <strong>Dave:</strong> And she does, right, she does a great job explaining some things that were new concepts to me and I just wanted to ask your opinion. She says in here that the, and I&#39;m fairly new in my business by the way, so she says the average membership in continuity programs tends to be around four months. So she&#39;s now putting together these programs that people run through kind of a training series or something like that, or a great ad and sort of drawing people in, so I wanted to ask you your thoughts on that, the best way to go about doing that. What do you think about that concept? You know what I&#39;m talking about I guess, right?</p> <p> <strong>Robert:</strong> Yeah. And there&#39;s a lot of different, a lot of different people have called it different things. I think one of the first things that I heard where it was kind of described it was called membernaire and it was a guy Jimmy D. Brown created this what he thought of as a concept, and I like going back to that. I think it was also Russell Brunson, he calls this concept Micro Continuity. But the reason why I like Jimmy D. Brown and this is probably going back to, I think Jimmy created this thought back in 2002, 2003 when email sequences were new and so when you bought the course you paid for it with your credit card, or you bought it so you&#39;re paying $39.00 a month or what-have-you, and what it did is it added you to an email sequence and so now each month, or Jimmy&#39;s thing is each week you would receive an email and within that email it would give you a link to that week&#39;s course. And the weeks were sequential and if you dropped out you would have to go back and start at the beginning. There was no, &quot;Oh wait a minute. I was in it for six weeks and quit and now I want to start over.&quot; Jimmy would have believed in three month courses dispensed weekly.</p> <p> <strong>Dave:</strong> Right.</p> <p> <strong>Robert:</strong> The cost of setting this up was several different little web pages with unique links on them so you don&#39;t necessarily, you&#39;re not going to do dave.com/1 because somebody by week four is going to figure out that these things are named sequentially so I could go get all the rest of them by just doing Dave/5, Dave/6. What you do is Dave/1 is start up coaching and they have no idea what next week is going to be, you know, it shows up and it&#39;s advanced coaching or what have you. And so you don&#39;t have to mess with user IDs and passwords. You don&#39;t have to mess with anything. The only technology is an email auto responder which is about the simplest thing you can learn and you&#39;re able to be in business.</p> <p> Milana&#39;s experiences showed her that members will stay for four months and I think that may be true for some markets and at some price points, but I haven&#39;t found that to be necessarily universal. But nonetheless, when you are selling somebody and you say, &quot;I got this great three-month program and in three months you&#39;re going to be able to do this, or within three months your people are going to be able to solve this problem, that problem, this problem, that problem, and that problem,&quot; and any time those problems come up they&#39;re going to know exactly what to do and be able to solve them for you. That&#39;s it. That&#39;s a remarkably compelling argument and also because it&#39;s termed from the beginning they feel like okay, well I&#39;m not necessarily doing this forever. I&#39;m just doing this for three months.</p> <p> One of the keys to it is that after three months there is another three-month course.</p> <p> <strong>Dave:</strong> Right. Okay. So it&#39;s just an upsell.</p> <p> <strong>Robert:</strong> Right. So it really never stops. It&#39;s just that instead of doing it when they buy it they think they&#39;re only doing it for 12 weeks and then when they get into it they&#39;re for instance if we were going to teach them what&#39;s in the <em>Start Your Own Information Marketing </em>book I&#39;m going to create a 12-week course that&#39;s going to take you through how to implement that which essentially is what the info marketing pyramid is, but it&#39;s a six-week course, but I&#39;m going to take you through a 12-week course and at the end of it you&#39;re going to have this program. Well, you&#39;ll figure out okay, well we have this whole concept in there about creating marketing for teleseminars. Well, I could easily have a four-week course on that and so at the end of the 12 weeks I go, &quot;Hey, by the way,&quot; and it&#39;s not really at the end, you really kind of introduce this about three weeks before the end because you&#39;re always promoting what&#39;s coming up next because it&#39;s just like a serial movie or a serial television show you want to tease what&#39;s coming up in the next episode so that they&#39;re all excited about seeing what&#39;s next. And you need to do the same thing in your emails out to them.</p> <p> You promote what&#39;s in this module, show them how to get it and then tease them about what&#39;s coming up next. So then in the emails towards the end about three weeks out you start teasing them about the next program, you know, &quot;Dave, I know you&#39;ve enjoyed this program. I&#39;ve heard so many great feedback from members and I kept getting questions about marketing for the teleseminar series and it&#39;s for that reason that I&#39;ve put together another four modules and good news Dave, you&#39;re automatically signed up to receive those. If you chose not to receive them just let me know and I&#39;ll be happy to discontinue your billing. But if you&#39;d like to receive them do nothing and you&#39;ll receive those modules automatically.&quot;</p> <p> <strong>Dave:</strong> Oh, I like that.</p> <p> <strong>Robert:</strong> So that&#39;s one key is that there is always another four or 12 modules that keep continuing. Okay. The second key is that there is an upsell built into the program, so about three weeks into the training I say, &quot;Hey, Dave, I&#39;ve had quite a few people ask me as they&#39;re going through this course if there&#39;s any way that they could get one-on-one help with me. And you know what? I am going to make time for clients who want it and meet a couple of standards to go ahead and get one-on-one training. And what you&#39;ll be able to do is you&#39;ll be able to send me your materials via email, I&#39;ll review them and critique and send them back to you just like I would a member of my own team who was building a business for me and the investment for that is,&quot; I don&#39;t know, for emails only support I might charge $99.00 a month or something like that. So you&#39;d take what was $39.00 and now it&#39;s $139.00.</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> And if you wanted to offer one-on-one coaching you certainly could also do that but I would charge a little higher fee.</p> <p> <strong>Dave:</strong> Sure.</p> <p> <strong>Robert:</strong> And the nice thing about it is there is an expiration date for the customer. Eventually they all drop out. But for the customer who joins today they get to start back at the very, very beginning module one. If you look at a continuity program that involves some newsletter or training ordinarily you&#39;ve got to come up with something new every single month forever. I mean Dan Kennedy he has to publish a whole brand new newsletter all written from scratch every single month and he has even in GKIC yeah there is a percentage of clients who&#39;ve been there for the last 25 years, the vast majority are turning over just like in any business. And so if you apply the 80/20 principle there&#39;s more money in the people who are turning over. You&#39;re making 80 percent of your profits from the 20 percent who keep turning over every time. Well, let&#39;s just get the 80 percent of the money from the 20 percent that keep turning over and then I won&#39;t have to do the work every month.</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> So for a low-level continuity, $25.00, $35.00, maybe $50.00 this is a very nice little model. If you go higher priced than that then you need to create new content every month. I think the benefit to this is you create the content once and you&#39;re able to use it for a very long time. It&#39;s scalable so you could have 20 customers or 20 million and it really doesn&#39;t matter. Just you&#39;re essentially delivering email messages and the software doesn&#39;t care how many it&#39;s delivering. It scales beautifully. And then also you&#39;re able to, all right, so you&#39;re able to grow it. The downsides are you never get the lifers, one, you&#39;re not building a relationship that is going to necessarily help you fill a seminar. So one of the keys of the GKIC business are the Super Conference and the Info Summit and each of those, those are very large income events for GKIC, and this type of continuity program and the relationship, you know, it&#39;s a good relationship and they get value and you are able to grow a business, but it&#39;s not the sort of relationship that folks are going to go, &quot;Yeah, I got to get on a plane and go see that guy.&quot;</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> So that&#39;s the concept in a nutshell. It&#39;s a neat little business and it can be part of a lot of different businesses. It&#39;s essentially what I set up with the Info Marketing Pyramid, that is you end up paying for it for three months and you get several weeks&#39; worth of modules and for that one I actually just built into coaching as part of the original sale. You know, the email support.</p> <p> <strong>Dave:</strong> Okay.</p> <p> <strong>Robert:</strong> There is a one-on-one coaching upsell that I introduce probably in week four or so, but by and large it is a nice little product that you can sell inexpensively and it can be scalable and something that a lot of your customers like and appreciate and that may be where you choose to start depending on what your market is. Does that help? Does that give you . . .</p> <p> <strong>Dave:</strong> Yes. Do you have time for one quick other question?</p> <p> <strong>Robert:</strong> Sure. Let me make the point because we&#39;ve had quite a few folks that have joined us even in just the last couple of minutes. This is your Jump Start Coaching Call so I&#39;m working with Dave in Charlotte at the moment, but you can be next. Just hit *1 and Josh will take your name and number and put you in the queue in the order received. Sometimes, again, we&#39;ve already gone 20 minutes, sometimes these calls last 20 minutes, sometimes they last an hour or even more. It all depends on the number of questions that you have and ask me about. So I gave Dave a very thorough answer because we had very few calls in the queue, but if you want to jump in just hit *1 and it can be your turn.</p> <p> So Dave, you had a second question?</p> <p> <strong>Dave:</strong> Yeah. This shouldn&#39;t take long. So tomorrow I have a webinar. So this is a free webinar I&#39;m doing and I&#39;ve done a number of these to get people to come into my continuity program. And in the past what I&#39;ve done is I&#39;ve offered them a product that&#39;s $97.00 but I&#39;ve given it away for free if they pay for shipping and enroll them in my program, and that&#39;s worked out pretty well. But I&#39;ve seen people like Lisa Sasevich do things like that where they offer a program, a series of webinars or a series of something that has a much higher price tag on it and I was toying with the idea of doing that. I have offerings like that and just trying to convert to that. And I&#39;m just wondering what your opinion is. Should I be trying to make that leap or should I continue to move toward that free, you know, $97.00 product into the regular continuity program?</p> <p> <strong>Robert:</strong> How many customers have you gotten to buy into the original offer?</p> <p> <strong>Dave:</strong> Well, I usually have about 20 people show up on the webinar and my conversion rate has been around, I think my average is 47 percent.</p> <p> <strong>Robert:</strong> How many unconverted leads do you have?</p> <p> <strong>Dave:</strong> So if I, if 20 people, I&#39;m not sure I understand the question, but if 20 people show up on my webinar and I give them the free product and it automatically enrolls them in my $49.00 a month program half of them will sign up for that.</p> <p> <strong>Robert:</strong> And in the life of this offer what is your inventory of unconverted leads? People who have come, accumulated number of people who have registered but not bought.</p> <p> <strong>Dave:</strong> Oh, okay. Well, let&#39;s see. I&#39;ve done these webinars probably just about four times now, so you know, just under a hundred people and so 50 of them have not converted. And I&#39;m constantly marketing to a list of about 5,000.</p> <p> <strong>Robert:</strong> Oh, okay. So you do, and that&#39;s a house list?</p> <p> <strong>Dave:</strong> Yes.</p> <p> <strong>Robert:</strong> Okay. Now I see no reason not to do another higher priced product. Front ending a continuity program is a bit challenging because you spend money marketing and time in this case putting on this webinar, but all you get back is a little bit of money for shipping and you don&#39;t get any money for the client for a couple of months or a month or whatever the time would be.</p> <p> <strong>Dave:</strong> Thirty days. Yeah.</p> <p> <strong>Robert:</strong> Thirty days. So it takes a while to get a return on your marketing investment. Introducing a higher priced product could be a great way to help liquidate marketing investments more quickly allowing you to fund more marketing investments.</p> <p> <strong>Dave:</strong> Okay. Yeah.</p> <p> <strong>Robert:</strong> It probably does make sense to introduce some other higher priced front end program that you can promote harder. If you&#39;re selling something, like I did these just this month I did a couple of workshops where I limited it to ten people and I charged $249.00. Well, by having that as a front end offer that gave me $2,500.00 per workshop I could invest in marketing it, and so I was able to reach hundreds of more people and get a lot more opt-ins even with that investment that now I can follow up with them on a follow-up sequence and the ten people who benefitted from the workshop helped fund all that for me. So I did collect anything.</p> <p> <strong>Dave:</strong> Right.</p> <p> <strong>Robert:</strong> So having something that is a $249.00 offer or up allows you to liquidate marketing costs and it can be a very smart piece of your strategy.</p> <p> <strong>Dave:</strong> Okay. Well, I&#39;ll give it a try.</p> <p> <strong>Robert:</strong> Well Dave, it&#39;s great chatting with you and thank you very much for your call.</p> <p> <strong>Dave:</strong> All right. Thank you.</p> <p> <strong>Robert:</strong> All right. If you&#39;d like to get in the game all you got to do is hit *1 and I&#39;ll be happy to answer your question and work with you on your business. In the meantime we&#39;re going to go to Brandon in Chattanooga. Welcome Brandon.</p> <p> <strong>Brandon:</strong> Hey, can you hear me Robert?</p> <p> <strong>Robert:</strong> I can. Welcome.</p> <p> <strong>Brandon:</strong> Okay. Very good. I can quit pressing buttons now.</p> <p> <strong>Robert:</strong> You can quit.</p> <p> <strong>Brandon:</strong> I got a hold of Jim Augustus Armstrong and he was remarkably helpful to me, so if you&#39;re an IMA member and if you ever need someone to communicate with on a specific problem you get your money&#39;s worth and more by getting a hold of these resources. So I appreciate you pointing me to him and so I am testing right now a niche that I came from which is painting contracting and have ran a quarter page ad in the American Painting Contractor to see if the market has a pulse and that&#39;s really kind of the question I was calling in today about is when do you know, how do you know and of course I guess the question is it&#39;s all about the math, but what have you seen or do you consider to be good niche response numbers in from trade publications. It has about 18,000 circulation. When do you know hey, I might be able to make a go of this, maybe there&#39;s enough interest in the market to do this?</p> <p> <strong>Robert:</strong> At this moment you don&#39;t actually have a sales letter. You just ran a lead capture ad?</p> <p> <strong>Brandon:</strong> Well, yes I actually do have a sales . . .</p> <p> <strong>Robert:</strong> Oh do you?</p> <p> <strong>Brandon:</strong> . . . I mean I recorded a little CD, I had some stuff printed and kind of taking your model and some of the stuff I&#39;ve heard Dan Kennedy, I called it The Academy for Professional Painting Contractors to give it kind of a little bit of niche and a little bit of gravitas at the same time. So yeah, I&#39;ve put almost everything together. I&#39;m putting the finishing touches on the sales letter, so you know, I&#39;ll hopefully be done with it today.</p> <p> <strong>Robert:</strong> Awesome. The one thing that I would emphasize because just for whatever reason 90 percent of the stuff that I&#39;m looking at right now the info marketer is talking about the things that the product does or, like, just today somebody was talking about well, you know, this will give you a great marketing plan and you&#39;ll be able to do a marketing calendar and what they don&#39;t understand is, well they understand when you point it out what they&#39;re missing is that nobody wants a marketing calendar. They want what a marketing calendar does which is provides certainty, help generate customers for them, become more efficient with their time, stop spinning their wheels, stop being frustrated, that they want. The marketing calendar isn&#39;t something they want. So in your lead gen ad as long as you are hitting the pain points and not talking about the product.</p> <p> <strong>Brandon:</strong> Yeah. Can I just read you the lead gen headline. You tell me if it&#39;s worth a crap or not?</p> <p> <strong>Robert:</strong> Sure.</p> <p> <strong>Brandon:</strong> Okay. And of course this is classic DR and if you&#39;ve seen it a thousand ways. But, &quot;New free report reveals secrets of how a know nothing painter started from flat broke but grew to over $1 million in repaint sales all during the great recession an sold his company for top dollar....&quot; And then it goes on, &quot;.... You know there&#39;s a little known secret about making huge profits as a painting contractor. The big money is not made in painting it&#39;s actually made in effectively marketing your services. If you&#39;re constantly worried about paying the paint store, your mortgage and meeting payroll or yourselves a flat line this new free report could change your life forever and help you make thousands per week easy,&quot; so on and so forth.</p> <p> <strong>Robert:</strong> I would want that to generate enough leads that if you sold between five and ten percent of those leads your product you would be within a few dollars of breaking even.</p> <p> <strong>Brandon:</strong> Okay. Let me write that down. So if I can sell five percent to ten percent of the leads.</p> <p> <strong>Robert:</strong> One that you are selling then you could be within range of breaking even.</p> <p> <strong>Brandon:</strong> Okay. Well, here&#39;s the pricing structures. The ad&#39;s $1,200.00. I had to put up a landing page for the free report, I had to do a recorded message. I recorded a little CD and I had it embossed with the logo of the Academy with a little fancy holder so that it looks more legitimate and then I&#39;m just putting together an 11 by 17 folded over report with an enrollment saying I&#39;m driving them to an application to apply. I&#39;m telling them what the cost is and it&#39;s $697.00 up front and then $297.00 -- $697.00 enrollment fee and then a $297.00 ongoing fee and so I mean really if I could sell just a couple I would break even, but the problem is if I can only sell couple and the ad only generates a couple it may not even be worth messing with creating the stuff.</p> <p> <strong>Robert:</strong> So from your ad I would like to see at least, because you only need to make two sales of your $600-something in order to break even.</p> <p> <strong>Brandon: </strong>True.</p> <p> <strong>Robert:</strong> And I would want to see you at least make one sale out of it because then at least you would break even after what, four months because of the continuity of the sale. So you need one, I guess you really need two with the economics of your business, you really need two, so I would want to see you generating something more than 20 leads out of that ad being able to convert two of them as kind of a litmus test. Now if you ended up with 18 then maybe that&#39;s okay and maybe even 15 is okay if you&#39;re still getting your two sales, but I would want to be seeing 20 leads come out of that.</p> <p> <strong>Brandon:</strong> Yeah, but then the question becomes can you get enough, you know, if that&#39;s two, then by month 12 I guess you&#39;ve got 24 but you&#39;ve had to develop I guess all this material for two people a little at a time, which I guess is okay.</p> <p> <strong>Robert:</strong> Well, we&#39;re talking about bottom threshold for acceptability and then you move on to other media. I mean if you&#39;re only getting 20 leads out of the magazine and you&#39;re able to convert two at least you&#39;ve tested the sales letter and you&#39;ve tested, you know, you know that the system works, you just need to go find some other media that you can scale.</p> <p> <strong>Brandon:</strong> Yeah. And I can always drag the painters off of Leads Please or something like that and go to the major markets and do a dog and pony show. I&#39;m just trying to see if there is a market for not having to manually sell this thing to begin with.</p> <p> <strong>Robert:</strong> Okay. Yeah. All agreed. So in terms of minimum, you know, the question again I wouldn&#39;t necessarily be excited with only getting 20. I&#39;d probably want to tweak the ad, play around with some different things, but if you don&#39;t get 20 then you know you can move on that that media even though 18,000 people are receiving it very few people are reading it and people have been trained by that media that that&#39;s not a direct response world. In some media they&#39;re trained you look at the magazine and then you go follow the links that are there and you go look at what they got. Other publications aren&#39;t that way and you kind of got to sift and sort.</p> <p> <strong>Brandon:</strong> Yeah. Well, I appreciate your time and I appreciate the service that you&#39;ve given us as we get started and so hopefully this one will, you know, I figure if they can do it for carpet cleaners and flooring dealers perhaps there&#39;s enough painters I could scrape together out there to make this work and give them my story.</p> <p> <strong>Robert:</strong> Sounds good.</p> <p> <strong>Brandon:</strong> All right. Thanks Robert.</p> <p> <strong>Robert:</strong> All right. Great chatting with you Brandon. All right. And if you&#39;d like to ask a question just press *1 on your phone and in the meantime we&#39;ve got Ellis in Los Angeles. Welcome.</p> <p> <strong>Ellis:</strong> Hey, how are you? Good morning.</p> <p> <strong>Robert:</strong> I am great. Glad to have you. Thank you for calling.</p> <p> <strong>Ellis:</strong> I have a question for you. In the association stuff you have a particular email had been sent out about having a look into the membership site that was a seven-figure membership site on an auto pilot. I can&#39;t seem to find that at all. I don&#39;t know if you know what I&#39;m talking about. There was a kind of an inside peek as to a $7 million membership site run on a part-time basis.</p> <p> <strong>Robert:</strong> Do you have that email by any chance?</p> <p> <strong>Ellis:</strong> I was looking for it and for whatever reason I can&#39;t come it across it but it gave you a membership site. I don&#39;t see where I can . . .</p> <p> <strong>Robert:</strong> There&#39;s probably a -- it may actually even just be on the Information -- that article or the content may just be on the Information Marketing Association website.</p> <p> <strong>Ellis:</strong> Okay. And not the membership site? I&#39;m on the Information Marketing Association site. I&#39;m looking at the resources. Would that be where it might be?</p> <p> <strong>Robert:</strong> Yeah. If you, I&#39;ll pull it up for just, it&#39;ll take just a second to pull it up myself. And of course now it takes a long time. But yes, there is that Info Marketing library is one of the first resources and if you click on that and then you click on product creation.</p> <p> <strong>Ellis:</strong> The Info Marketing library. Okay. I got it.</p> <p> <strong>Robert:</strong> Resources. And then product creation and then down on the right it should say membership site. It&#39;s under e-books. And now you have quite a few resources all about creating membership sites.</p> <p> <strong>Ellis:</strong> Okay.</p> <p> <strong>Robert:</strong> One of the best is that Michael Jams, that&#39;s Membership Website Builds Continuity and Business and then of course then there&#39;s that other it&#39;s Advanced Membership Sites, Building Interactive Online Forms as an Add-On to an Existing Marketing Business. Those two are pretty good pieces about building sites.</p> <p> <strong>Ellis:</strong> Yeah. What I do on a day-to-day basis is business consulting on a high-end basis and I travel extensively but it&#39;s become a pain in the neck when I drive. Obviously if we spend three days, sometimes three and-a-half days out of the house away from the office just being, you know, chasing around the airports and waiting and doing all that, so I wanted to really retch it up a membership model-based type of coaching program similar to what you are running, but exclusively for business consulting, you know, brick and mortar businesses.</p> <p> <strong>Robert:</strong> That sounds great.</p> <p> <strong>Ellis:</strong> So I will look at these resources.</p> <p> <strong>Robert:</strong> Yeah. And I think in particular the Michael Jams one is probably because he was working with insurance agents but the things that he was doing there are really very consistent with what you are trying to achieve.</p> <p> <strong>Ellis:</strong> Fantastic. What is the easiest, well the solution to the fallout? Eventually you said all members shift, you know, they will all cancel eventually. The duration is it on average six months, nine months?</p> <p> <strong>Robert:</strong> It depends totally on -- it really is across the board and it depends a lot on where you got the client. So if somebody, if you&#39;re doing a like Brandon was doing a, no it wasn&#39;t Brandon, was it Dave was doing a free trial offer into a continuity program where that&#39;s going to be the largest amount of fallout. If they are buying in like an association where they are buying in and they&#39;re paying dues when they start from day one, well, you&#39;re not going to have, you know, it&#39;s going to be a lot harder to make that first sale, but once you have them you&#39;re going to have maybe 85 percent renewal rate because they fought long and hard about doing it before they got in.</p> <p> Now we don&#39;t know which one will have the largest number of members so it&#39;s not so much how fast they fall out but how much they build is really what you&#39;re looking for and it could be that having even a 70 percent dropout rate in the first six months actually allows you to build a faster membership continuity membership than it would if you sold them from the front end and you had no dropout in the first six months.</p> <p> <strong>Ellis:</strong> I agree. I agree. In terms of consulting it&#39;s the same concept. I mean offering too much of a &quot;free stuff&quot; it really devalues your brand and your company as a whole because it also sets the mentality up of individuals seeking to get the free stuff and it&#39;s tire kickers, you know, what we call the tire kicker mentality, you know, kick the tires in the car at the lot and they never buy anything, you know. It really sets apart that concept from day one.</p> <p> <strong>Robert:</strong> So establishing the value from the beginning I think helps keep them in for longer. In terms of keeping them in it&#39;s all about the connection to the personality, your guru, and they stay to be part of a bigger mission, something that is larger than just ROI, I gave you money and now you give me this magazine. It needs to have some sort of overall mission that we&#39;re accomplishing here.</p> <p> With GKIC it&#39;s all about, or Dan Kennedy, it&#39;s all about free enterprise and making businesses grow and how that&#39;s going to help Dan accomplish his kind of social goals that other people kind of believe in. With others it can be something else. It doesn&#39;t all have to be that. But it needs to communicate a bigger mission. You want to have some recognition because all of us are all out there, each of your members is kind of in a world by themselves, they&#39;re connected with you but their family doesn&#39;t understand or their employees or nobody really understands them and so by giving them recognition for taking these steps you&#39;re helping them feel better about themselves.</p> <p> Next, connection, so helping put them into contact with each other. You&#39;ll find that the people who stay in your continuity programs the longest, and it&#39;s really one of the reasons why, kind of one of the secret sauces is to have in-person meetings so that they can meet each other. Then one of the other secret sauces is to have coaching programs where they meet each other and as it turns out they&#39;ll come to the meetings as much to see each other than it will be to see what you have and so you become the conduit of the community. And those are the real keys to getting the lifers.</p> <p> <strong>Ellis:</strong> Got it. Right. There&#39;s a sense of the community and the connection amongst themselves as well as they all strive towards a particular goal for whatever.</p> <p> <strong>Robert:</strong> So you have great content, you have a mission greater than just content, you have recognition and then connection.</p> <p> <strong>Ellis:</strong> Perfect. By the way, I did find what I was looking for. It&#39;s under the Select category, it&#39;s Business Models and it&#39;s the Anatomy of your $7 million Part-Time Information Marketing Business. That&#39;s where it is. Okay Robert, thank you so much for your time and I know there&#39;s other people that want to ask questions and get feedback from you so thank you for your time.</p> <p> <strong>Robert:</strong> And it was Business Models and then what?</p> <p> <strong>Ellis:</strong> It&#39;d be under Business Models, it&#39;ll pop up if you were in the Select a Category, the very, very first category is Business Models.</p> <p> <strong>Robert:</strong> Oh, okay. Okay.</p> <p> <strong>Ellis:</strong> And up pops the very first one is Anatomy of a $7 million . . .</p> <p> <strong>Robert:</strong> Oh, oh, yeah, yeah, yeah, okay, that&#39;s (inaudible 0:7:47).</p> <p> <strong>Ellis: </strong>. . . Part-Time Information Marketing Business.</p> <p> <strong>Robert:</strong> Isn&#39;t that amazing? I had just wrote that.</p> <p> <strong>Ellis:</strong> It&#39;s not that old either.</p> <p> <strong>Robert:</strong> Yeah, I know. That&#39;s a fabulous interview with Gene Kelly and yeah, okay, so it really had nothing to do with membership sites. That was what Gene Kelly has a gunsmithing, he has a business that teaches people how to do gunsmithing and locksmithing. All right. Well, Ellis it&#39;s great chatting with you.</p> <p> <strong>Ellis:</strong> Thank you. Appreciate it. Bye-bye.</p> <p> <strong>Robert:</strong> All right. And next up is Josh, but Josh we need you to press *1 because we just need to kind of re-identify what line you&#39;re on and if you would click *1 on your phone and then we&#39;ll be able to get through to you. Now Josh, and anyone else that has a question before we end if you want to be recognized after Josh, you hit *1 yourself and you can get in the game. I&#39;ll be happy to chat with you and answer your questions. So Josh, how can I help you today?</p> <p> <strong>Josh:</strong> Thank you. Can you hear me okay Robert?</p> <p> <strong>Robert:</strong> I can. Welcome.</p> <p> <strong>Josh:</strong> Thank you. Appreciate it. I have a question for you, I actually have a friend of mine that has a unique skill in the spa industry. She&#39;s trained for a certain technique and she has little or no interest in information marketing and I&#39;ve been doing some business consulting and visiting with her and I see the opportunity on her behalf and wonder if she said, &quot;Hey, how can you make this work? How can you package this up?&quot; because she&#39;s even going as far as she is teaching a workshop onsite to teach others this new skill and charging a fraction of what she could be. And so I think there&#39;s an opportunity there. I&#39;m wondering how she and I could work together possibly how I could structure it.</p> <p> <strong>Robert:</strong> Yeah. A quick for instance is the book publisher Entrepreneur Press that I work with on the books that I publish. I authored all the content, sat down and, you know, <em>The Official Get Rich Guide to Information Marketing, Second Edition</em>, I went through 60 hours&#39; worth of audio to create the outline and then something in the neighborhood of I think it was another $100 of actually creating the book, just a ridiculous amount of work and when they sell that book I get 10 percent of the wholesale price of that book which comes out to about forty cents per copy. So why not offer her, she&#39;s making nothing why not license her content and publish this as an online product. Maybe you even agree not to promote it in a certain area so it doesn&#39;t in any way cannibalize her in-person events and offer her 10 percent of the revenue.</p> <p> <strong>Josh:</strong> Okay. And I&#39;ve got your book right here on my shelf right behind me, so it&#39;s awesome, so I appreciate it.</p> <p> <strong>Robert:</strong> Yeah. So you&#39;re simply, it&#39;s just like a publisher of a book or anything else. The thing I got even though it&#39;s oh wow, forty cents a copy that really doesn&#39;t sound like a lot. But what I benefited from was their distribution and their knowledge of getting books out and they&#39;ve promoted to the entrepreneur magazine list, they&#39;ve promoted it within the magazine itself, it&#39;s in bookstores around the country because they&#39;ve got relationships with book distributors, none of which I had and that&#39;s the same deal that you&#39;re working with her is she neither has an inclination to figure any of this out, but she doesn&#39;t have any kind of distribution models or knowledge of how to put this online and you do and so you license the content.</p> <p> One of the things about that book deal is I think I committed to them for seven years and then even after that they have a right to renew it and you may, I&#39;m sure you can find an author agreement for a book deal simple contract online and then edit that or hire an attorney to create one for you. But one of the things is once you create that product you own it and then even if she wigs out and says, &quot;Hey, Josh, I hate you and I want you to stop selling this,&quot; you still own that and you can continue selling it and generating customers because you&#39;re going to do a whole lot of frontend work and you don&#39;t want her to wig out and pull the plug on some 50/50 deal or some partnership deal after you&#39;ve spent all these hours getting this thing going working for free, working on the comp, and she lets you do proof of concept and then tries to yank the rug out from under you.</p> <p> <strong>Josh:</strong> Very good. Excellent.</p> <p> <strong>Robert:</strong> All right. As long as you own it I think that&#39;s the real key and then you&#39;re able to create the backend with those clients.</p> <p> <strong>Josh:</strong> Basically the ongoing content was also the question and you answered that because it&#39;s a special skill and that&#39;s not something I necessarily want to learn to do, but you answered that already so I appreciate that.</p> <p> <strong>Robert:</strong> Yeah. What you know is these people are in the spa field and they&#39;re interested in unique things and so now you become the person that goes out and finds that stuff. And so as remarkable as this person is and what her technique is the thing is probably in 20 percent of the cities in America there is some other person with a unique skill and you&#39;re just out on the hunt for the next one that you can sell back to your people, or it&#39;s a diet program or it&#39;s some sort of marketing technique on building your spa.</p> <p> <strong>Josh:</strong> Yeah. Very good. Yeah. Thanks so much.</p> <p> <strong>Robert:</strong> All right. Josh. Well, that does it for today. Thank you so much for participating in the Jump Start Coaching Call. Thank you for your membership. Hey, one thing I wanted to let you know is I am going to be at the Info Marketing Summit and I look forward to seeing you there. If you haven&#39;t registered yet make sure you get on down to Dankennedy.com, find the Info Summit page and sign up. There&#39;s no good reason not to be there. A great, great, schedule and you know what? I look forward to seeing you. I&#39;ll be happy to answer your questions and we can chat a bit and I&#39;ll see you. So thanks a lot for participating today. Look forward to talking with you next month at the Jump Start Coaching Call.</p> </div> Fri, 31 Oct 2014 22:10:17 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/september-2014-jump-start-coaching-call The Key Difference between Info-Marketing that Fails and Succeeds http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56833"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201410.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1410-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> One of the biggest mistakes for info-marketers, experienced as well as those just starting out is weak copy. First, info-marketers must recognize that every coaching notice, every newsletter, every email and everything the customer sees is an opportunity to make a positive impression, create a sale or retain a continuity member. This program focuses on the essential copywriting principals for your most important sales letters as well as the everyday messages you send to your clients.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds">Read More &#187;</a></p> </div> Fri, 31 Oct 2014 22:05:17 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds Weekly Ezine: What it Means to Them http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-means-to-them <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 28th, 2014 | Week 43 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>A package of dead fish is an ominous sign that Luca Brasi has been killed and is &quot;sleeping with the fishes&quot; in <em>The Godfather</em> movie. A dead fish delivery can also mean other things, some of which may be even creepier.</p> <p> My friend Cheryl was a lobbyist in Washington, D.C. She had grown up in Florida, and her parents sometimes took her to Cedar Key, a charming Northwest Florida fishing village with a population of 698 people. After several particularly frustrating months dealing with elected officials and a bad breakup, Cheryl decided to cut and run from the D.C. Beltway pressure cooker. She landed in Cedar Key.</p> <p> She settled down within a week, taking a job at a restaurant, marketing its products via mail order on its website. Finally, Cheryl was content.</p> <p> That&#39;s when it started. You see, Cheryl is an attractive woman. At 28 and single, she&#39;s something of a catch, especially in a small fishing village. More than one local fisherman saw Cheryl&#39;s arrival as an answer to his prayers.</p> <p> The first suitor stopped by during Cheryl&#39;s eighth day living in Cedar Key. He brought her a cooler full of grouper filets, a delicacy around those parts. But remarkably, Cheryl was not impressed with the dead fish.</p> <p> It got much worse, unless you love seafood. Several suitors each brought his prized catch, attempting to gain Cheryl&#39;s affection. Each fisherman was trying to outdo the others. Within a few days, Cheryl&#39;s freezer was filled with crab cakes, clams, mackerel, bonefish, marlin and a lot more than she can remember. She did enjoy the marlin, and the smoked mullet was eaten before it made it to the freezer.</p> <p> Yet none of these gifts earned Cheryl&#39;s affection. Only one of the fishermen earned a date with her, and that was in spite of his generous gift. It&#39;s not that she didn&#39;t appreciate it; it&#39;s just that seafood doesn&#39;t make her amorous.</p> <p> As much as Cheryl didn&#39;t want me to do it, I just had to ask one of the fishermen: Why fish? Why not try to win Cheryl&#39;s affection with flowers or chocolate?</p> <p> You&#39;d think I had put a gaff hook in his gut. He was totally offended. Fish was much better than any flowers or chocolate. All you had to do was look at the relative prices for each, and besides, the fish was fresher than any flowers could be, considering they&#39;d have to be shipped in from somewhere else.</p> <p> I see info-marketers make the same mistake all the time. They create a product, something they build from scratch. Then they offer it to customers and are surprised when they don&#39;t eagerly embrace it. It is like bringing dead fish to a girl when what she wants is to be romanced with chocolate and flowers.</p> <p> If your marketing efforts aren&#39;t going as well as you hoped, consider if you are offering your customers something you are proud of rather than something they want. Maybe your customers view your product like Cheryl views fish; they like your product, but it doesn&#39;t make them fall in love.</p> <p> What makes your customers fall in love? Sometimes the answer is a lot simpler than we make it.</p> <p> What do you think? Visit the page <a class="inf-track-71056" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">What it means to them</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Quickly Building and Maintaining Membership Sites That Lock-In Members</h3> <p> A lot of information marketers are using membership sites as their main economic business drivers. Others are adding membership sites to existing continuity programs and/or are offering them as an upgraded membership level. This month features the Best Practices to turn membership sites into member retention tools.</p> <p> Membership sites have been around since the birth of the Internet. As websites became popular, securing a portion of a site&#39;s content in a password-protected area became a common strategy. However, some info-marketers have gone beyond that, using their sites to deliver information products and to retain members in continuity programs.</p> <p> Here is a quick list of the ways you can use membership sites; keep this handy throughout the call:</p> <p> Deliver content economically and quickly - Content is distributed instantly; no waiting for mail, an email or a fax to get delivered.</p> <p> Immediate gratification for new members - When members make a purchase from you, they are excited about what they are going to receive and concerned about whether they&#39;ve made a smart investment. A membership site gives them instant access to content so they don&#39;t have to wait for their first package from you.</p> <p> Member-generated content - Members create content through message boards and wikis. In many cases, members want to belong for the content they receive from other members, thus requiring minimal effort from you.</p> <p> Sense of community - Everyone is longing to be part of a group of people who understand them. Many times, members can help each other implement, share breakthroughs and congratulate each other on successes.</p> <p> Communication vehicle for you - Update your members on upcoming events and add-on features, all without additional marketing expenses.</p> <p> Exclusivity - The membership site makes non-members curious about &quot;what&#39;s behind the curtain,&quot; and some will join simply to see what they&#39;ve been missing.</p> <p> This call will focus on the content you should have on a membership site as a standalone business or if you are adding a site to an existing program. Then we&#39;ll discuss some of the easy content update strategies the pros use to make administration as simple as possible.</p> <p> Here is a summary of what we cover on this call:</p> <ul> <li> Essential elements of a membership site before you launch</li> <li> Content that keeps members visiting more and more frequently</li> <li> How to introduce a membership site to existing continuity members</li> <li> Promoting sites as a standalone business</li> <li> Site activities that keep members frequently visiting the site</li> <li> Building &quot;membership sites&quot; without the administration of user IDs and passwords</li> <li> Platforms to host your site, administer passwords and collect payments</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71058" href="http://www.info-marketing.org/resources/best-practices-calls/item/quickly-building-and-maintaining-membership-sites-that-lockin-members">Quickly Building and Maintaining Membership Sites That Lock-In Members</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71062" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71064" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71066" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71068" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71070" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 28 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-means-to-them Weekly EZine: Show Me http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 21, 2014 | Week 42 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Imagine teaching someone how to use a hammer--in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who&#39;s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and swing the hammer with the other if he has never seen how it works?</p> <p> It&#39;s a lot easier to demonstrate how hammering a nail works than trying to explain it. When someone sees it in action, he instantly understands, even if he doesn&#39;t yet have the skill to do it himself. At least he can see how it works and know it is possible to get it to work. Either way, he is a lot closer to having the confidence to swing a hammer toward a nail pinched between two of his fingers.</p> <p> As info-marketers, we often find ourselves in situations where we are explaining things that appear simple to us but are difficult for our customers to visualize--or even to believe to be true.</p> <p> And so we learn elements of persuasion. Ways to make our arguments believed. To be convincing. Yet all of this falls short of proof.</p> <p> During a coaching call with me, an info-marketer was trying to decide which niche to pursue. While he&#39;d been working within a certain niche for years, he was curious about marketing to other niches, wondering if they might hold better opportunities. But in those new niches, he didn&#39;t have any success stories.</p> <p> In his current niche, this info-marketer had his own success story along with those of two other people he&#39;d been working with. For an info-marketer, stories that prove what you say actually works are essential. When considering which niche you should pursue, having case examples that prove what you say is an important factor. I recommended to this particular info-marketer that he stay in his current niche and use the stories he already had to build his business.</p> <p> In newsletters, during coaching calls and in your products, it&#39;s essential to include case studies, success stories or examples from people who are applying what you teach and generating results. Think of it this way, your new customer is going through your product, feeling resistance within himself as he tries to implement what you teach. Plus, he may also be getting resistance from his family, employees and others. What do you do? More teaching? No, more teaching won&#39;t help. You have to demonstrate. Show him what works by showing examples of it working for others. This proves your teaching works and helps him refute his spouse, his employees and his own self-doubt. You are building his confidence, which will greatly speed up his implementation.</p> <p> Another great benefit to case studies is they keep your newsletters new and interesting, even though you are demonstrating the same principles over and over. Each example is as different as the customer you profile. Readers enjoy the story, and they enjoy seeing the results.</p> <p> My formula for creating case studies is simple. I start with an interview, and then provide the interview transcript to a writer to create the written case study.</p> <p> Here are some interview questions to try. As you read the questions, replace the words &quot;info-marketing process&quot; with the name of your product or coaching program:<br /> * What&#39;s your background? How did you get started doing what you are doing now?<br /> * How did you discover [info-marketing process]?<br /> * What did you think of it when you first saw it?<br /> * How did you get started implementing [info-marketing process]?<br /> * What has changed in your life since you discovered [info-marketing process]?<br /> * What advice do you have for someone else who has just discovered [info-marketing process] and is deciding whether or not to try it?</p> <p> I conduct these interviews personally. It gives me a chance to provide my members with a small amount of free coaching and some ideas for them to try, plus I can explore something interesting by asking follow-up questions.</p> <p> Once I have a good interview recorded, I provide the recording to a writer. For a journalist or a writer, taking this type of interview and turning it into a compelling case study is relatively easy. Because of the state of the newspaper industry today, you can easily find good writers. You should be able to find one for your project with a Craigslist ad or by posting your job on Elance.com.</p> <p> Once you have these case studies, you can use them in monthly newsletters, pull them together into books to give to prospects or include them in products to illustrate particular lessons your members got particularly right.</p> <p> Use demonstrations, capture case studies everywhere you can and teach through examples rather than relying only on lectures.</p> <p> What do you think? Do you have any examples of stories that prove your customers get results from what you teach? Or do you disagree and have a better way? Visit the page <a class="inf-track-71036" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Show Me!</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Conducting Interviews That Inspire Customer Retention</h3> <p> Attracting great guests and conducting interesting interviews are a big part of the info-business. Many info-marketers create their products and monthly continuity programs from interviews with guest experts. For many, these experts provide the content for the info-marketers to package and sell in a variety of formats. Other info-marketers use monthly audio interviews as the foundation of their monthly continuity programs.</p> Identifying potential guests, inviting guests, educating them on you and your members, scheduling times, making the arrangements, conducting the interviews and duplication/distribution all take a lot of work. Plus, each step has to be done right to deliver a quality product to your customers. <p> This IMA Best Practices in Information Marketing call focuses on the best ways to attract guests and to conduct interviews that will keep your members excited and locked into your membership program.</p> <p> Here is a partial listing of the topics discussed on this call:</p> <ul> <li> Why so many famous people make themselves available for interviews</li> <li> How to convincing reluctant guests to agree to an interview</li> <li> How to calm guests&#39; concerns that you could make them look bad by agreeing to an interview with you</li> <li> Necessary preparation before the interview: advance research; scripts; and appropriate contact information</li> <li> Standard questions to ask that will elicit an interesting conversation</li> <li> Common mistakes to avoid in interviews</li> <li> The administrative issues related to conducting interviews, recording them and distributing them to members</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71038" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/conducting-interviews-that-inspire-customer-retention">Conducting Interviews That Inspire Customer Retention</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71042" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71044" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71046" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71048" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71050" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-71052" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me Weekly Ezine: What it Really Takes http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-really-takes <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 14th, 2014 | Week 41 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Pilots must have 1,500 hours of flight time to become a commercial pilot. That would be more than two months of flying if done nonstop, 24 hours a day. If you flew two hours a day, every day, it would take you more than two years to log those hours. Plus, this required hands-on experience is on top of the classroom study and homework necessary to qualify for flight time.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> Recurring training is just as rigorous. Each year pilots face a pass/fail oral exam where they must recite, from memory, procedures in response to emergency situations and details like the maximum crosswind limit on a wet runway with visibility less than three-quarters of a mile.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> After pilots pass the oral test, they must then take two four-hour tests in the simulator, also pass-fail. That&#39;s when the pilots must succeed in spite of malfunctions, fires, wind sheer, one-engine landings, instrument approaches and anything else the examiners can think to throw at them. And if everything isn&#39;t what it should be, the pilots fail and are grounded.</p> <p> But that&#39;s what we want from the people who have our lives in their hands.</p> <p> Information marketers need only read a book and follow some simple steps to earn more money in a month than an airline pilot earns in a year. And we resent it when it doesn&#39;t happen immediately.</p> <p> Is that what we expect from ourselves? After all, we have our own lives and the futures of our families in our hands. Yet we resent having to sit through 12 hours of videos to learn something (and forget actually practicing what we have learned).</p> <p> A number of people have contacted me through email or Facebook asking for help. Some have bordered on begging for help, with long stories about their dire straits. They hoped I would help them turn around their financial futures, and they put their lives into my hands.</p> <p> I gave this a lot of thought. After all, what did I have to say that would fit into an email that I hadn&#39;t already included in the five books I&#39;ve written, the hundreds of resources on the IMA site as well as the InfoMarketingPyramid.com fast info-marketing business start-up course I&#39;ve created?</p> <p> I came up with a standard reply. I set them up with 12 classic sales letters, written by legendary copywriter Gary Halbert. These letters were all extremely successful, generating millions of dollars in revenue. I asked them to rewrite each sales letter, by hand, at least 10 times. And I encouraged them to keep rewriting the letters until they could write them out from memory. This exercise ingrains the sales methodology into the brain, in the same way pilot training ingrains the correct procedures into a pilot&#39;s brain.</p> <p> Most of the people I tried to help were extremely disappointed. Only one person has ever done the exercise to my knowledge. And he was very successful. I lost contact with him in 2011, but at that point he attributed a lot of the newfound success from his info-marketing business to his experience with me.</p> <p> Training and practice are critical. The skills you learn from copying a master, over and over again, will stay with you for life, help you craft offers, create copy and build a successful business. Yet too few are willing to do the work. Thus, few enjoy the results.</p> <p> We expect our airline pilots to go through extensive training and annual recertification. Of course, they hold people&#39;s lives in their hands. And experience has told us this high level of training is necessary for success (as defined by no crashes).</p> <p> Then, in our own lives, we expect perfection, a thriving business, a burgeoning list and excited joint venture partners because someone has told us it&#39;s the easy way to get wealthy.</p> <p> It&#39;s certainly easier than becoming a pilot. But you still must study, practice and work.</p> <p> I invest in training all the time. I invest my time into learning--and practicing. I invest in consultants and coaches to help speed up implementation. I consult with a coach monthly who is on-call via email if I have a question or run into a roadblock I need help overcoming. I invest in these tools because my life is in my own hands. I must make sure I have the tools and the resources I need to make myself successful.</p> <p> We often expect too much of ourselves and too much from tools like books. Books and courses are hugely important resources; however, reading a book doesn&#39;t create a skill. That only comes with practiced application, hopefully under the steady guidance of an experienced coach to help point out the opportunities to fine-tune performance.</p> <p> Business is no different than football, golf or flying a commercial airliner. Training, practice and testing are important to success. Give yourself the tools and the room you need to grow. Set realistic goals and expectations, work toward them and make sure you have the resources you need.</p> <p> That&#39;s what you want from the people who have your life in their hands.</p> <p> What do you think? Do you believe in training, or should info-marketing be easier than that? Visit the page <a class="inf-track-71018" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">What it really takes...</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Ultimate Info-Marketing Credibility</h3> <p> There is one tool above all others that enables you to distinguish yourself from competitors, reduce sales resistance and attract customers to you. That tool is a book. The thought of writing a book strikes fear into anyone who hasn&#39;t yet written one. But take heart! Getting a book written and published is a lot easier today than ever. This month&#39;s IMA Best Practices call is all about how to use a book to build your business as well as how to get it written and published quickly and easily.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> How to Quickly and Easily Write Your Book in Less Than a Day ... Without Ever Putting Pen to Paper</li> <li> 9 Completely Separate Ways to Grow Your Business by Publishing a Book</li> <li> How to Make Tens of Thousands of Dollars Off of Your Book Without Selling a Single Copy</li> <li> How to Navigate the Crazy and Fast Changing Publishing World: The Good, Bad and Ugly of Traditional Publishing, Self Publishing and Everything Between</li> <li> The Top 10 Biggest, Costliest Mistakes Made by Authors ... and How You Can Avoid Them</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71020" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/advanced-3d-direct-mail-marketing">Ultimate Info-Marketing Credibility</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> <br /> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71024" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71026" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71028" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71030" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71032" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 14 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-really-takes Weekly Ezine: Is Info-Marketing Saturated? http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-is-infomarketing-saturated <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 7, 2014 | Week 40 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>After sending out a promotion for GKIC&#39;s Info-Summit, I was asked, as I often am, &quot;What about market saturation; are there already too many information marketers?&quot;</p> <p> Of all the markets, there are more info-marketers in the dentist niche than in any other. Just off the top of my head, there&#39;s Dr. Tom Orent, Dr. Robert Willis, Woody Oakes, Greg Stanley, Jerry Jones, Mike Massotto, Dr. James McAnally and Dr. Charlie Martin, each running thriving info-marketing businesses. Then there&#39;s Jay Geier, who serves both chiropractic and dentistry, and he&#39;s a major force within both niches.</p> <p> With all these info-marketers serving dentists, isn&#39;t the market saturated? I can safely say no. I&#39;ve had the opportunity to work with three additional info-marketers who are either launching new info-businesses or are expanding within the dentistry niche.</p> <p> John Cotton has provided excellent coaching services to dentists throughout Alabama and the surrounding states. His flagship course teaches dentists how they can prevent open appointments on the calendar, a huge revenue killer.</p> <p> If you think about it, dental appointments are more perishable than fruit at the grocery store. If a patient doesn&#39;t show up for his 9 a.m. appointment, you can rebook the patient into the future, but that opportunity to generate revenue at 9 a.m. is gone forever. You can&#39;t double up at 10 a.m. to make up the revenue because you can&#39;t fit more than one patient into the chair.</p> <p> John&#39;s coaching allows dentists to reduce the number of open appointments, drastically increasing their revenue without adding chairs, hiring additional staff or spending more money on marketing. Throughout John&#39;s consulting day, we worked together to package his coaching program into a series of training videos he offers dentists. By packaging his program into a video series, John is able to leverage his strategies into a course he can create once and sell many times. In addition, he&#39;s able to promote his course nationwide rather than only within driving distance for his one-on-one coaching services.</p> <p> In addition to John Cotton, I&#39;m also working with Dr. Darold Opp to market to family dentists. Dr. Opp visited me for a two-day consult to help build out his information marketing business from scratch. He also chose to take advantage of monthly support, and this month he&#39;s launching his first info-marketing business.</p> <p> For the last six years, Dr. Opp has held a patient appreciation event in his hometown of Aberdeen, South Dakota. &quot;Patient appreciation event&quot; doesn&#39;t do this thing justice. I had the opportunity to visit Aberdeen to participate in Dr. Opp&#39;s event. It&#39;s huge. Almost 5,000 people (800+ families) enjoyed Dr. Opp&#39;s three-hour celebration. The costumed characters, inflatable bounce houses, silly games and kid-friendly entertainment from the stage led the local newspaper to dub Dr. Opp&#39;s event &quot;The Disneyland of Aberdeen.&quot;</p> <p> While Dr. Opp created the event to give back to the community and show appreciation to his patients, it has become a patient generating machine. In 2013, Dr. Opp generated 230 new patients with annual revenue of $206,116, all trackable to his event. That&#39;s stacked on top of the 172 new patients he generated in 2012 and the 147 he generated in 2011.</p> <p> Dr. Opp revealed his new coaching/area exclusive licensing program at Jerry Jones&#39;s Dental Office IMPOSSIBLE event. Dr. Opp showed family dentists how they can make their name synonymous with families in their community, how they can generate great publicity for their practice and how they can generate a year&#39;s worth of new patients in one afternoon by hosting a &quot;Dr. Opp scale&quot; patient appreciation event for their community.</p> <p> Finally, Dr. Jeffrey Anzalone has come to me for two consulting days on two separate occasions. Plus, I&#39;ve had the pleasure of working with him through monthly coaching to help him launch his info-marketing business.</p> <p> Dr. Anzalone discovered an underserved niche within the dentistry niche. We teach info-marketers to search for subniches all the time, and Dr. Anzalone&#39;s success shows us why this strategy is so important. Most dental marketing focuses on family dentists, and that makes sense because there are so many of them. Dr. Anzalone&#39;s program, however, teaches specialists such as periodontists, orthodontists and oral surgeons how to create a new patient generating referral program with local family doctors.</p> <p> It&#39;s a fascinating and much-needed program since most of these specialists&#39; patient referral strategies are little more than dropping off donuts at dental offices a few times a year. These specialists, who went to school for 12 years or more, are hustling for referrals like a salesperson instead of like the professionals they are. Dr. Anzalone&#39;s program focuses on what family dentists want: more patients. Dr. Anzalone shows the local dental specialist how to help local family dentists get more patients for themselves. The program establishes the dental specialist as the marketing guru within his or her community.</p> <p> During our consulting days, Dr. Anzalone and I were able to break down everything he did to double the revenue within his practice into four key &quot;levers.&quot; Dr. Anzalone hows dental specialists how to double their practice within a few short months using his four key levers. Best of all, they can stop being that sales guy who goes door-to-door to dental offices hustling for referrals.</p> <p> Even with as many info-marketers as there are within the dentistry niche, there are still underserved subniches and unique ideas that can be brought to the market by ambitious marketers who want to help people and create great info-marketing businesses. The key is to make sure your offering is unique and structured to attract customers within your particular niche.</p> <p> What do you think? Do you think the info-marketing world is wide open or already saturated? Visit the page Is <a class="inf-track-70998" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Info-Marketing Saturated?</a> and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent September Info-Marketing Letter was jam-packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> How to generate big money from small events.</li> <li> Ways to generate income from custmers that wouldn&#39;t buy any other course or program.</li> <li> Reactivate long-time customers who have dropped out of your continuity programs.</li> <li> Generate income without travel or travel to a desirable location for free</li> <li> How to generate profit serving the needs of certain custumers before they wander off to others.</li> </ul> <p> As a member of the Information Marketing Association, you are welcome to download the attached PDF file. This page is active through October 31, 2014.</p> <p> Remember, as a member of the Information Marketing Association, in addition to receiving the report in the mail, you can download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting this page: <a class="inf-track-71000" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2014-no-bs-information-marketing-special-report">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71004" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71006" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71008" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71010" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71012" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-71014" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Mon, 06 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-is-infomarketing-saturated Weekly Ezine: First Rule of Marketing http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-first-rule-of-marketing <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> September 30th, 2014 | Week 39 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Was there ever a time when you could sell $10.00 e-books online and get rich? Maybe sell 500 or 1,000 of the books a month, generating $5,000.00 to $10,000.00 in income?</p> <p> Sure, I know people promised to teach you how to get rich selling $10.00 e-books, but I wonder: Did anyone actually ever get wealthy doing it?</p> <p> The trouble with this plan, of course, is getting traffic to your site. When you set up a site that&#39;s intended to convert a visitor into a customer, you must work hard to attract visitors.</p> <p> Think of your website as a retail store. Rather than setting up a store in a strip mall, you are able to create a store online. It&#39;s far better than the retail store because it&#39;s open 24-hours a day and no one ever calls in sick. Yet, just like the retail store, you&#39;ve got to be creative to get people to visit and spend some time there.</p> <p> Something hidden, no matter how good it is, is worthless.</p> <p> Never allow yourself to disappear into the background murmur of your customers&#39; lives. Get noticed. Become a larger-than-life figure at all costs. Turn yourself into a magnet of attention by making bold statements, becoming controversial and being more mysterious than all the rest of the fainthearted masses.</p> <p> You can use 99 ways to generate traffic to your website, but if you do them timidly, you&#39;ll get mediocre results. However, if you are bold and welcome controversy, you&#39;ll get attention. With attention, everything you do will be more effective.</p> <p> What was one of the most successful information product launches ever? It was for the DVD/book <em>The Secret</em>. It caught fire because the online video was so mysterious and exciting that it attracted attention. It made huge promises to reveal locked away mysteries and breakthrough tactics. It was fascinating to people. The fact that all of the information in <em>The Secret</em> was already available on bookstore shelves in other peoples&#39; books didn&#39;t matter. Rhonda Byrne&#39;s team generated excitement for her product and stepped ahead of thousands of others who weren&#39;t as bold as she was.</p> <p> Did <em>The Secret</em> also generate controversy? It absolutely did. Mostly from other experts who criticized it for being too simplistic. Plus, it was a direct rip-off of Earl Nightingale&#39;s book <em>The Strangest Secret</em>. I should also mention that one of the experts featured within <em>The Secret</em>, James Arthur Ray, was convicted of negligent homicide when attendees of his &quot;Spiritual Warrior&quot; retreat died while participating in a sweat lodge exercise.</p> <p> While I&#39;m not endorsing the book, the practitioners or the content of <em>The Secret</em>, I would like you to consider Byrne&#39;s marketing strategy.</p> <p> How can you get the attention of your market? Can you make bold predictions? What controversies can you stir up? Are you critical of current industry leaders?</p> <p> Considering everything you can do to generate traffic to your site, becoming controversial will increase the effectiveness of everything else you do. Your ads will draw better, you&#39;ll get more opt-ins and you&#39;ll generate sales.</p> <p> The attention will generate critics, too. But you can&#39;t have success without critics. Critics come as part of the deal. You better get over your fear of criticism now because you&#39;ll never generate success by trying to avoid your critics.</p> <p> Remember what I said before: Something hidden, no matter how good it is, is worthless. Don&#39;t allow your products and services to remain hidden. Be bold, be controversial and become even more successful.</p> <p> Whether you are getting into business as a musician, in a retail store or with a website; demand attention by becoming a bold, controversial and larger-than-life personality.</p> <p> What do you think? Do you have any examples of controversial ways you have generated attention? Or do you disagree and have a better way? Visit the page <a class="inf-track-69546" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">First rule of marketing</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Your Definitive Guide to Generating Customers Through Facebook</h3> <p> Millions of people spend hours on Facebook each day; it&#39;s today&#39;s mass media, replacing television as the major national media outlet. However, where television is mostly for large advertisers, you don&#39;t need a large budget to run effective new customer campaigns on Facebook. Facebook gives you the power to identify your best prospective customers based on their demographic information and their interests. This allows you to laser focus your marketing message and limit your marketing budget so you are speaking to only your best prospects. This program shows you how to get the most out of Facebook with a reasonable advertising budget.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> How to determine if your business and product are right for Facebook advertising</li> <li> Separating the hype from the facts in social media</li> <li> What Facebook does better than any other advertising media</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-69548" href="http://www.info-marketing.org/resources/best-practices-calls/item/your-definitive-guide-to-generating-customers-through-facebook">Your Definitive Guide to Generating Customers Through Facebook</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-69552" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-69554" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-69556" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-69558" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-69560" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 30 Sep 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-first-rule-of-marketing August 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/august-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-56480"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAAugust2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUF1Z3VzdDIwMTRKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p> <strong>Robert:</strong> Welcome to your Jump Start Coaching Call. This is all about you, your questions and getting you answers and move down the road to build your information marketing business. I&#39;m Robert Skrob, President of the Information Marketing Association and author of <em>The Official Get Rich Guide to Information Marketing</em>. I am so glad that you&#39;ve joined us today. If you&#39;d like to get in the game with your question all you need to do is press 1 on your phone. One gets you into the queue to ask your question and our able operator Josh will take your name and city and I&#39;ll be happy to answer your questions in the order that they&#39;re received.</p> <p> Your next month&#39;s Best Practices in Information Marketing call is scheduled for September 9 and that&#39;s at 3:00 Eastern, noon Pacific. And it&#39;s all about using social media and building social media programs that are going to help you generate leads for your information marketing business. Our guest is Kim Walsh-Phillips who is a very renowned expert and does all of the GKIC social media work and somebody that is really going to be able to help you a lot in building your business and helping you grow and generate leads by using social media. So that&#39;s coming up on September 9th, but today is all about you and your questions. Just press 1 on your phone and that gets you into the queue to ask your question and I&#39;ll be happy to take them in the order that they&#39;re received. Sometimes these calls last an hour or an hour and-a-half or even more than that. Other times we wrap up within 20 minutes and folks don&#39;t necessarily have questions all the time.</p> <p> If you haven&#39;t registered yet for Info Summit I absolutely encourage you to take care of that. I&#39;m going to be there and happy to speak with you. Also, at the Info Summit on Saturday evening I&#39;m hosting the Information Marketing Association Info Marketing Connections Conference, and what we do is we match you up with other IMA members who are there for networking, master minding and doing deals. And so by taking everybody that&#39;s there and getting them at a table, very often it&#39;s a challenge. When you&#39;re at one of those big events and there is a thousand people, you know, getting around and meeting folks it can be awfully challenging much less having any kind of meaningful conversation, and I&#39;ve got a little proprietary method for matching up and also for leading the discussions at the tables. It&#39;s kind of like speed dating but much better and more effective for you as a business and would probably be more effective if it were actually applied for speed dating, but nonetheless it helps match you up with the right people for masterminding, networking and for doing deals.</p> <p> That is coming up at the GKIC Info Summit. The Info Summit is in November, November 5 through 8 and it&#39;s going to be in St. Louis, Missouri and I absolutely encourage you to be there November 8th, that evening is the evening when I&#39;m going to be hosting the Info Marketing Connections meeting. Not only is it kind of fun, but it also is very productive for you.</p> <p> Now we have got a bunch of folks on the call and I understand and recognize the interest in kind of calling in and listening and hearing what other people ask and learning from that way, but nobody&#39;s yet pressed the 1 in order to jump in the queue to ask a question. So all you need to do is press 1. That gets you into the queue and I&#39;ll be happy to answer your question. If we don&#39;t get to your question today, that&#39;s no problem. What we can do is our next Jump Start Coaching Call is on September 25 at 3:00 Eastern, noon Pacific and I&#39;ll be happy to take your questions then.</p> <p> One of the things that I find, one of the mistakes that I see a lot of information marketers make is that they try to think through all these details for their business and they become so overwhelmed with all the different things that they need to do that they just don&#39;t know where to start, or they are so overwhelmed they just don&#39;t take any action. And that&#39;s one of the things that we really work on here in our Jump Start Coaching Calls is really focusing to start on the most important kind of &quot;leverage point&quot; or place where we can have the greatest impact to help move your business forward, help you make money, and get this thing from your dream or goal or aspiration to something that&#39;s actually implemented and making you money. So that&#39;s what these calls are all about. Go ahead and press 1 on your phone to jump in and then we can certainly take questions in the order that they&#39;re received as we receive them.</p> <p> One of the things that I have been working, you know, it&#39;s kind of interesting, I&#39;m working with Michael Rozbruch and he launched his information marketing business back in June and he worked with Mars of LaunchMen in order to host what I call a mini-launch and Michael had worked with several affiliates who promoted and had folks that were in attendance and for four hours Michael interviewed those experts and also offered folks the opportunity to buy his product. At the end of the broadcast Michael sold 400 of his product, 400 copies, made $122,000 and so now it&#39;s been a couple of months. He offered a free two- month free trial membership in his coaching program and so it was kind of interesting working with Michael on all the little stick strategies in order to once folks join on a free trial basis how to kind of encourage them to stay in. And one of the things that I had developed a long time ago was having the bonus, having a bonus when folks retain their membership.</p> <p> You may remember as an IMA member if you were lucky enough to join using a free trial membership somewhere along the way that when you join on a free trial there is the opportunity, you receive an email a couple of weeks after you&#39;ve joined that says, &quot;Congratulations on your free trial, and after you become a full paid member you will begin receiving Bill Glazer&#39;s A-Z Blueprint course and so here&#39;s this bonus and if you would like to opt out of the free trial you can do so by clicking here,&quot; and there&#39;s a link. Folks get that email at 15 days after they join, 30 days after they join, and 45 days after they join. And then after 60 days when their first charge goes through they begin receiving Bill Glazer&#39;s A-Z Blueprint.</p> <p> Two things happened that were very fascinating when I started the bonus because before we never did a bonus with a free trial, instead you just started paying for what you were getting for free and that doesn&#39;t seem like a very good deal. You like the free and then all of a sudden I got to start paying for this. And so you see a lot of dropout. But what I did with the bonus was two things; I can&#39;t say I totally eliminated the calls where people are saying, &quot;Hey wait a minute I didn&#39;t know I was in a free trial,&quot; but I&#39;ve almost eliminated them. We&#39;re now down to one a quarter, one every six months where somebody says, &quot;I had no idea when I bought that book I was going to get a free trial,&quot; because they received emails three times not just telling them that they were in a free trial but trying to sell them out of the free trial and so that has this kind of psychological importance that, you know, &quot;Geez, this guy was trying to sell me out of it,&quot; they know they were in it. They know they were in a free trial, they know I know they were in a free trial and so they just don&#39;t come up with the, &quot;Hey I never had any idea I was in a free trial,&quot; thing. So to completely eliminate that is a monumental win.</p> <p> Also, we actually get ten percent of all of the folks that were in a free trial to opt out of their free trial and begin paying early with that bonus so that it really kind of speeds up cash flow and helps us get them moving. So it&#39;s been a double win for both of those ways and that was kind of the strategy with Michael. Over the last couple of months he&#39;s been receiving a number of questions from folks that say, &quot;Hey, can you give me some sample radio ads?&quot; And so what we did is, you know, he was going to kind of create something special to be able to deliver maybe as a bonus and I said, &quot;Well, instead of delivering it as a bonus to everybody use that as your stick bonus so for everybody who becomes &quot;a full member&quot; by paying to receive coaching then you can send them a copy of that product as a bonus. So that&#39;s that little strategy tip, so I hope that is helpful to you.<br /> <br /> If you would like to ask your specific question and get input on your business on how you can move it forward just press 1 on your phone. In the meantime we&#39;ll go to Steve in North Carolina. Welcome Steve.</p> <p> <strong>Steve:</strong> Hi Robert, thank you for taking my call.</p> <p> <strong>Robert:</strong> Absolutely.</p> <p> <strong>Steve:</strong> I&#39;m in an area with poor reception so I&#39;ll ask my question and then I&#39;ll let you go at it. I&#39;m a new information marketer. I&#39;m taking your intensive course right now which I started and it&#39;s really great.</p> <p> <strong>Robert:</strong> Oh good.</p> <p> <strong>Steve:</strong> It&#39;s really helping me out a lot. My question has to do with market research. That seems to be the one area where I&#39;m really struggling to find the kind of information that I need to answer the question to determine like my total market size and that sort of thing.</p> <p> <strong>Robert:</strong> Okay. What&#39;s your market?</p> <p> <strong>Steve:</strong> Well, it&#39;s in the employment industry.</p> <p> <strong>Robert:</strong> Okay. If you want we can talk, I mean if you want to keep it confidential I completely understand but if you would like to talk about it I&#39;d be happy to kind of talk through it and we can figure out some resources now.</p> <p> <strong>Steve:</strong> Well, I don&#39;t know. Maybe this is the wrong forum for it because I would kind of like to keep it, you know, confidential at this point.</p> <p> <strong>Robert:</strong> Okay.</p> <p> <strong>Steve:</strong> So I was just curious, you know, as far as a specific I don&#39;t have access to a local university to tap into the real expensive research tools out there.</p> <p> <strong>Robert:</strong> One of the things that I would look for are industry associations. So in the employment world you&#39;ve got HR directors, you&#39;ve got employee leasing companies or PEOs, you&#39;ve got staffing firms, all of which have associations that represent them and many of the will just kind of publish those types of numbers just right there on their website sometimes. And if nothing else you may want to kind of reach out, identify if there is some sort of trade group, and then even give the director of the association a call and tell them, say, &quot;Hey, you know, these are the types of problems that I solve and these are the types of people that I solve them for, you know, do you think that folks within your association would be interested in those types of solutions?&quot; And kind of start the conversation there.</p> <p> <strong>Steve:</strong> Yeah.</p> <p> <strong>Robert:</strong> And then you&#39;re able to ask them some, well, &quot;How many folks do you see are in this industry? What are kind of the key problems that folks within this industry tell you they have? What do people spend all their time doing? What is it that is kind of the greatest challenge?&quot; And kind of interview them a little bit and get a little information that way. That can be a shortcut if, you know, it&#39;s one of the many types of groups that have an association that represents them.</p> <p> <strong>Steve:</strong> Okay.</p> <p> <strong>Robert:</strong> And then also going to an event where these folks are can also be useful. As difficult as it might be Steve, you know, maybe hanging out at a bar during the event, often you&#39;ll be able to run into, if it&#39;s a small event then it&#39;s not really a lot of people there but if it&#39;s a large event very often there&#39;ll be a lot of folks that are at before and after and hanging out and kind of catching people in those times can be a great way to ask questions, try to find out what their top frustrations are and so that you can position the solution that you deliver as the answer to that problem.</p> <p> <strong>Steve:</strong> Great. That&#39;s terrific advice. I appreciate it.</p> <p> <strong>Robert:</strong> And of course Steve, with that program, the Info Marketing Pyramid Quick Start, you certainly feel free to send me your homework and I&#39;ll be happy to give you any other input that I have off line.</p> <p> <strong>Steve:</strong> Wonderful. I really enjoy it and I think it&#39;s a great value, so I would highly recommend it to anybody else that might be thinking about it. So I appreciate your time and your great information Robert.</p> <p> <strong>Robert:</strong> All right. Great speaking with you.</p> <p> <strong>Steve:</strong> You too. Talk to you later.</p> <p> <strong>Robert:</strong> All right. And if you have a question you&#39;d like to jump in, just press 1 on your phone. We&#39;ve gone about 19 minutes and so if we don&#39;t have any questions in the next couple we&#39;ll probably just wrap up for today and circle back with you next month. But certainly want to encourage you to attend the Info Summit and check out the program and training that is available there. I haven&#39;t given you a link yet, but you can get information about the Info Summit at dankennedy.com. That&#39;s dankennedy.com. There is complete information about the Info Summit and all the details you need to register and I&#39;m certainly going to be there and look forward to meeting you and certainly answering any questions that I can while we&#39;re at the Info Summit together. So hearing no questions. I&#39;ll hang out for just another moment and we&#39;ll see if anything comes through. Folks who were like, &quot;Oh wait a minute. One last thing.&quot; So let me know and we&#39;ll kind of see if there are any last questions and with hearing them we&#39;ll kind of wrap up and let you get back to your day.</p> <p> One of the projects that I&#39;m doing is a couple of months ago on our Best Practices call you heard about the two-hour online training program that you do live and so I am launching a live two-hour training. You can get some of those details about that at associationsecrets.com and check out and see what I&#39;m doing. But that&#39;s one of the new ways that I&#39;m going to market and use that technique. Ted Miller, III was my guest a few months ago on a Best Practices call and I thought it was a pretty interesting strategy and so I thought I would try it out and see how it works for me and see what we can do with it. So associaitonsecrets.com is the website that I&#39;m using for that and that should be a good program.</p> <p> So hey, our operator Josh, any final questions?</p> <p> <strong>Josh:</strong> We just had one pop in the queue. One second while we get their name.</p> <p> <strong>Robert:</strong> Okay.</p> <p> <strong>Josh:</strong> Our question is going to come from Victor. Your line is open.</p> <p> <strong>Robert: </strong>Hey Victor, welcome.</p> <p> <strong>Victor:</strong> Hey Rob. My question has to do with these calls.</p> <p> <strong>Robert:</strong> Yeah.</p> <p> <strong>Victor:</strong> I just wanted to know if there is a database or an archival we can go back and listen to some of these calls or maybe like some sort of a greatest hits of the best questions, best answers, something like that that we could listen to as somebody that&#39;s new to this industry.</p> <p> <strong>Robert:</strong> That&#39;d be great. At your infomarketing.org website under resources the first thing is the info marketing library that sorts all kinds of articles, all kinds of content by topic, so if you want something on order forms, or you want something on coaching programs, or product creation or seminars you can find those types of topics and everything is sorted by topic. Then directly underneath it is the Jump Start Call archive and that&#39;s a terrific little resource for all of these past calls. And then the next thing underneath it is the Best Practices Calls. The Best Practices Calls we try to keep those very advanced and those are really for an information marketer who has a thriving business making revenues of $750,000 up to 7 or $8 million and content and input and new ideas and new strategies for them. The Jump Start Coaching Calls are primarily for folks who are trying to get started up to a half a million dollars or more, and the types of questions, systems, vendors, things like that that they need. So those three things, the info marketing library, the Jump Start Call archive and the Best Practices Call archive are some greatest hits right there for sure.</p> <p> <strong>Victor:</strong> Okay. Well, I&#39;ll look into those. Thank you.</p> <p> <strong>Robert:</strong> All right. Well, thank you Victor. All right. Well that does it for today. Thank you so much for dialing in and look forward to speaking with you next month on your Jump Start Coaching Call.</p> </div> Sat, 27 Sep 2014 13:43:39 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/august-2014-jump-start-coaching-call Dan Kennedy's September 2014 No B.S. Info-MARKETING Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLVNlcHRlbWJlci0yMDE0LU5vLUJTLUluZm8tTUFSS0VUSU5HLUxldHRlci1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-September-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf">Dan-Kennedys-September-2014-No-BS-Info-MARKETING-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&rsquo;s most recent September No B.S. Info-MARKETING Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The end of America&rsquo;s franchising boom?</li> <li> Forget about &ldquo;training&rdquo; and &ldquo;seminars,&rdquo; and think &ldquo;EVENTS.&rdquo;</li> <li> New online research resources</li> <li> How to get yourself promoted</li> <li> Info-marketers in the air</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through November 30, 2014.</p> </div> Sat, 27 Sep 2014 13:35:39 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter Smart Social Media Strategies that Generate Leads and New Customers http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56464"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201409.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201409.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1409-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> It&rsquo;s easy to waste a lot of time on social media, earning that &ldquo;Top Contributor&rdquo; designation for a LinkedIn group doesn&rsquo;t necessarily bring a flood of new customers with it. This program is about smart social media strategies to generate a consistent flow of leads and new customers to your business. The mistakes to avoid and how you can use social media to get customers even if you don&rsquo;t have a lot of time or money to invest.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers">Read More &#187;</a></p> </div> Sat, 27 Sep 2014 13:30:28 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/smart-social-media-strategies-that-generate-leads-and-new-customers