Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Mon, 26 Jan 2015 06:19:01 GMT IMA Ezine Week 3 of 2015 | Dealing with "overwhelm" http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-3-of-2015-dealing-with-overwhelm <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> January 20th, 2015 | Week 3 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>While my alarm is set for 5 a.m. each morning, I often wake by 4 a.m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself.</p> <p> I&#39;ll think, &quot;I&#39;ve been lying here 15 minutes, and now I&#39;ve only got 45 minutes until it&#39;s time to get up. Forty-five minutes isn&#39;t worth falling asleep for; I&#39;ll move my alarm to 5:15 a.m. to give myself a full hour.&quot;</p> <p> Then when 5:15 a.m. comes, I&#39;ll rationalize that because I had trouble sleeping, I may as well get up at 6 a.m. to make sure I&#39;m not too sleepy later in the day. Then when 6 a.m. comes, I&#39;ll talk myself into some other reason to stay in bed. That morning self-talk is a tricky thing.</p> <p> I have found it&#39;s especially tricky when I allow myself to get bogged down in and overwhelmed with too many different projects. I operate several businesses simultaneously. Each one has ongoing responsibilities. While each has a team of people dedicated to moving it forward, it&#39;s my responsibility to be the innovator, the one in charge of new idea development. Plus, I have up to three private clients. Each of those clients has deadlines and goals where projects have to be completed. It&#39;s easy for me to feel overwhelmed with all the deadlines and commitments.</p> <p> My most natural way of dealing with overwhelm is to stay in bed. To avoid it. To stay away from my desk so I can steer clear of that feeling of pressure and even inadequacy for not getting all the work done, for not being able to keep up.</p> <p> I believe this is the reason for the so-called &quot;shiny object syndrome.&quot; You know it as the decision most info-marketers make to switch from one thing to another, constantly changing direction before anything gets done.</p> <p> Most gurus think it&#39;s because they&#39;ve seen something else that&#39;s gotten them excited, so they run toward the next new thing. I believe the syndrome is caused because people start to feel frustrated and self-conscious when they haven&#39;t gotten a project completed as quickly as they had hoped. It&#39;s easier to blame the project and call it a bad idea. They run to the next new thing that&#39;ll make them excited rather than frustrated. People avoid pain. If a project gives them pain because it&#39;s incomplete or taking longer than they had hoped, then they want to run away from it. It&#39;s a classic avoidance mechanism.</p> <p> I understand. A lot of projects take me longer than I expect. In fact, most do.</p> <p> In the last week, I&#39;ve had five people make comments to me about how impressed they are with the quantity of work I get done. Two were clients, two were vendors and the other was an employee. It&#39;s funny. All I see are the deadlines I miss, not what I accomplish. It doesn&#39;t seem to me that much is getting done because I see the long list of goals and projects I want to complete. And for me, it&#39;s often overwhelming.</p> <p> This morning I woke up at 4:15 a.m. and was out of bed and at my desk by 4:30. (And by desk I mean the big leather chair in front of my desk, where I sit with a blanket, prop up my feet and work on my laptop.)</p> <p> Do you want to know what makes the big difference between jumping out of bed and running to face my day versus avoiding it? It&#39;s really two things, the &quot;why&quot; and a primary goal for making the &quot;why&quot; come true.</p> <p> Right now I&#39;m working on a completely new marketing funnel for one of my businesses. It&#39;s a new marketing process in a media I&#39;ve done before but never with this much diligence. And you know what? It&#39;s challenging for me.</p> <p> For the last two months, although I set aside time for it, I have allowed myself to avoid the work. Either by sleeping in or by letting other priorities to slip ahead, I haven&#39;t spent the necessary time to get it done.</p> <p> Last week I broke the cycle and spent about 16 hours on the project. But I need to invest about 40 more to get it completed.</p> <p> It&#39;s hard work. It requires concentration and thinking and it&#39;s outside my comfort zone, so popping into my head every couple of hours is that little birdie asking, &quot;Is this really going to work, or will this all be wasted time?&quot;</p> <p> The last few weeks have been easier to get out of bed and focus. The reason is, for the first time I outlined why I&#39;m building this project. My daughter is making straight A&#39;s as and is a senior in high school, and big-time college tuition is right around the corner. Plus, I want to prove to myself and the world that I really can succeed with one of these ambitious projects. I wrote down these &quot;whys&quot; for myself to see, along with a bunch of others. Now I review them several times a day. I keep them in front of me--along with the outline of the one way all these &quot;whys&quot; will happen--the completion of this ambitious project.</p> <p> Now I have reasons to get excited. Things that make me want to get to work early. Today, when I woke up at 4:15 a.m., I said, perfect, this gives me more time to work today. My &quot;whys&quot; are keeping me motivated toward my goal so the frustrations and the little negative voices don&#39;t slow me down.</p> <p> Along with my newfound motivation, I have clarity because I&#39;ve chosen a vehicle that&#39;s capable of making those whys happen. Although I have several client deadlines this week, along with a two-day trip out of town, my primary project still motivates me. Fulfilling those commitments allows me to focus on the project that will make my &quot;whys&quot; come true.</p> <p> When you feel frustrated, try this: 1. Outline the reasons you want to build the business in the first place, your reasons why; and 2. Identify the way you are going to make those things happen.</p> <p> There will still be frustration, and you&#39;ll still face set-backs. However, when you are doggedly determined to fulfill one primary goal and you keep your mind focused on what life will be like when you accomplish that goal, there is nothing you can&#39;t overcome.</p> <p> What do you think? Do you negotiate with yourself when your alarm goes off? Or do you have a better way of motivating yourself? Visit the page <a class="inf-track-74615" href="http://associationmarketing.com/dealing-overwhelm/">Dealing with &quot;overwhelm&quot;</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Launch and Grow an Info-Marketing Business While Also Working a Full-Time Successful Business</h3> <p> Ben Glass already had a successful legal practice with a marketing system generating a steady stream of new clients who were best suited to his expertise. While growing his legal practice, Ben launched and grew a successful info-marketing business with seminars, $10,000.00+ coaching programs and now a brand new book. During this program, Ben reveals the strategies he uses to build his businesses, both the marketing tools as well as his time/priority management secrets. This program helps you identify the essential marketing tools that generate the best return for the time invested.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The ingenious marketing process Ben created for his legal practice, going completely against the accepted wisdom in his business</li> <li> How Ben launched his info-marketing business while also running his legal practice, literally two full-time jobs</li> <li> Ben&#39;s seminars and books and how he builds his business using web video</li> <li> Getting it all done; how Ben has successfully run two successful full-time businesses for the last five years</li> <li> How Ben is expanding his info-marketing business into other niches by partnering with coaching members</li> </ul> <p> Listen to the audio program or read the transcript by visiting How to <a class="inf-track-74617" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-launch-and-grow-an-infomarketing-business-while-also-working-a-fulltime-successful-business">Launch and Grow an Info-Marketing Business While Also Working a Successful Full-Time Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0;" width="270"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-74621" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-74623" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-74625" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-74627" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-74629" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-74631" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 20 Jan 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-3-of-2015-dealing-with-overwhelm IMA Ezine Week 2 of 2015 | "Great content" isn’t enough http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-2-of-2015-great-content-isnt-enough <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> January 13th, 2015 | Week 2 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>This has the power to transform everything you do in 2014. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit. <p> This wasn&rsquo;t as important years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their money.</p> <p> Last week I told you about the Northwestern University Media Management Center study that revealed people are not reading newspapers, magazines and blog sites for news; they are there for a &ldquo;time-out&rdquo; experience. Here are the reasons for reading that researchers heard from consumers and the real basis of whether a consumer liked a particular newspaper, blog or magazine:<br /> &ldquo;It takes my mind off other things that are going on.&rdquo;<br /> &ldquo;It&rsquo;s an escape.&rdquo;<br /> &ldquo;I like to go to this site when I am eating or taking a break.&rdquo;<br /> &ldquo;It is my reward for doing other things.&rdquo;<br /> &ldquo;I like to kick back and wind down with it.&rdquo;<br /> &ldquo;It&rsquo;s a quiet time.&rdquo;<br /> &ldquo;I feel less stress after reading it.&rdquo;</p> <p> So, while newspaper reporters thought they were in the business of delivering the news, in fact, they were really delivering a time-out experience for their readers. Spending time with a newspaper is a break in the day for readers, a break and a tradition. And no amount of fact-checking or renewed focus on getting the story right is going to better satisfy this need.</p> <p> It&rsquo;s the same with us info-marketers; we often focus too much on delivering great &ldquo;content.&rdquo; But that&rsquo;s just one of the reasons why consumers buy from us.</p> <p> The people behind Food Network and its website, FoodTV.com, caught on to this and applied these lessons early as they built their cable network. Their approach is enlightening.</p> <p> When it first debuted, Food Network featured the standard &ldquo;stand and stir&rdquo; hosts. Viewers who are more &ldquo;armchair chefs&rdquo; than cooks liked the shows but were frustrated that the recipes were too complicated. Also, research showed that viewers liked the more inspirational programs depicting food in exotic locations rather than in a studio kitchen.</p> <p> Enter Rachel Ray. The Food Network films her programs in interesting locations featuring easy to prepare recipes. Rachel also has a casual style of presenting that gives the impression that the audience and Rachel are friends. The program transports viewers to faraway cities to enjoy great food with a friend, even if the viewer doesn&rsquo;t get to actually taste the food.</p> <p> The Food Network&rsquo;s producers have carried this formula to the FoodTV.com website. The &ldquo;high concept&rdquo; for the FoodTV.com site is composed of three experiences identified by the Northwestern University research: &ldquo;utilitarian,&rdquo; &ldquo;anchor camaraderie&rdquo; (a connection with TV personalities) and &ldquo;makes me smarter.&rdquo;</p> <p> What does this mean for info-marketers? I&rsquo;ll explain:</p> <p> Utilitarian &ndash; For FoodTV.com, this is the actual recipes. If FoodTV.com had stopped there, it would have a simple database site with thousands of recipes but no customer connection. It&rsquo;s the same for you; you have to have recipes. This is your content that gives your customer the ability to solve a problem. But this is only part of what you must provide.</p> <p> Anchor Camaraderie &ndash; These are big words, but they simply mean the FoodTV.com site strives to create a personal connection between its hosts and the audience. The site has sections such as &ldquo;Who&rsquo;s Cooking?&rdquo; that highlight personality-based solutions. A visitor who feels like getting close to a TV personality can create one of the recipes for her family that evening. The experience of cooking a meal that has been prepared by the host creates a connection in the viewer&rsquo;s mind. This is magic because it creates loyalty and long-term relationships. Talking to your viewers, revealing your personality and making a connection are as important as providing recipes.</p> <p> Makes Me Smarter &ndash; FoodTV.com is a lot more than recipes; it provides cooking tips, health commentary as well as food safety advice. While you could focus on recipes, your audience members want much more than that. They want to feel like they have learned something, not just satisfied one problem for one day. And that was my goal for this series of messages to you. This isn&rsquo;t the step-by-step info-marketing you&rsquo;d expect; instead, I have worked to present new ideas and illuminate them in creative ways for you.</p> <p> So that&rsquo;s the formula: utilitarian, camaraderie and make your customers smarter. This is the essence of the time-out experience customers are looking for. It&rsquo;s easy for a customer to get distracted by a video of a cat playing the piano, but it doesn&rsquo;t provide this important experience. We&rsquo;ll create long-term success by offering a valuable time-out experience for our customers.</p> <p> What do you think? Does it make info-marketing too difficult? How do you strive to deliver the time-out experience to your customers? Join the discussion at <a class="inf-track-74581" href="http://associationmarketing.com/great-content-isnt-enough/"> &ldquo;Great content&rdquo; isn&rsquo;t enough</a>. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Toughest Parts of the Business, Solved; Getting Started and Generating New Customers</h3> <p> Once you overcome the toughest part of the business, getting started, the next toughest is generating a steady stream of new customers. One system helps both of those problems plus it&rsquo;s a way you can increase the value of the customers you have. For new info-marketers you can slip the product creation work and start making money immediately. Clickbank.com is the leading affiliate program on the web representing thousands of offers you can offer whether you are new to business or have thousands of customers. Plus, you can generate new customers yourself by tapping into their millions of affiliates hungry for new offers to promote. You&rsquo;ll get secrets from the team within Clickbank.com for presenting offers that get sold and identifying the best products you can offer.<br /> <br /> Here is a quick summary of what we covered on this call:</p> <ul> <li> How to generate money today, before sunset even if you have no product or business</li> <li> Improve the value of your customers without product development work</li> <li> Generate new customers without up-front marketing costs</li> <li> Outsource your affiliate network to remove the hassles of recruitment and payments</li> <li> Reliable platform to ensure you always get paid what you earn</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-74583" href="http://www.info-marketing.org/resources/best-practices-calls/item/toughest-parts-of-the-business-solved-getting-started-and-generating-new-customers"> Toughest Parts of the Business, Solved; Getting Started and Generating New Customers</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0;" width="270"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-74587" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-74589" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-74591" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-74593" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 13 Jan 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-2-of-2015-great-content-isnt-enough IMA Ezine Week 1 2015 | What Your Customers Really Want http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-1-2015-what-your-customers-really-want <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> January 6th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style="">Week 1 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Here are the two possible ways your marketing message will be greeted by your customer:</p> <ol> <li> Disengagement; examples are cynicism, not for me, overload, annoying, sameness</li> <li> Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter</li> </ol> <p> The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center study. I know, I know, academic studies are often out of touch and don&#39;t relate to the real world, but this is going to answer a lot of questions for you. Right now the research is in its early stages, but this will be the subject of the next BIG business phenomenon like Tom Peters&#39; <em>In Search of Excellence</em> or Jim Collins&#39; <em>Good to Great</em>. Read on and you&#39;ll get the use of this information years ahead of everyone else.</p> <p> The study sought to determine why consumers were moving from higher quality content in newspapers to lower quality blogs and news websites. The question was this: Is there a preference for digital content versus newspaper, or is there something else going on?</p> <p> While many people will be quick to tell you newspapers are dead, thousands of Internet companies go out of business for every newspaper that fails. And it could be the newspapers that fail do so because of their content and not because of the actual paper and ink involved.</p> <p> For five years, researchers studied the reactions of 37,000 readers encountering 74,000 stories within newspapers, television, magazines, blogs and online media content. As the research progressed, the common themes went far beyond traditional news and information questions. What emerged was something the journalists and news writers never considered.</p> <p> Most journalists believe they are &quot;informing&quot; their audience or &quot;making them smarter.&quot; This turned out to be one of the least important reasons people consume information.</p> <p> Here are the reasons researchers heard from consumers and the real basis of whether a consumer liked a particular newspaper, blog or magazine:<br /> &quot;It takes my mind off other things that are going on.&quot;<br /> &quot;It&#39;s an escape.&quot;<br /> &quot;I like to go to this site when I am eating or taking a break.&quot;<br /> &quot;It is my reward for doing other things.&quot;<br /> &quot;I like to kick back and wind down with it.&quot;<br /> &quot;It&#39;s a quiet time.&quot;<br /> &quot;I feel less stress after reading it.&quot;</p> <p> As info-marketers, we believe our job is to inform or educate. It&#39;s the same misperception journalists have. They believe it&#39;s about getting the scoop and checking their facts. Instead, it&#39;s all about giving consumers a &quot;time-out experience.&quot; It&#39;s about allowing your customers the opportunity to escape into a world that interests them and gives them a reward for their hard work.</p> <p> I can hear it already, mostly because I said it myself in the back of my mind: &quot;Great, one more thing to implement!&quot; This isn&#39;t another thing to implement; instead, this is a change in what we are already delivering.</p> <p> Info-marketers tend to measure value in bulk: the more the better; 600 pages is twice as good as 300 pages; and two conference calls a month is twice as good as one monthly call. Customers, however, have a different yardstick, even if they cannot communicate it.</p> <p> Your customer is looking for a release, validation and an escape. When YouTube piano-playing cat videos came along, viewers realized their usual television shows were boring. When blogs providing strong partisan commentary grew in prominence, television news programs had to adjust or lose their audience.</p> <p> Next week I&#39;m going to give you several examples from media companies that are making changes based on this study. It&#39;s funny to see how many are moving to an &quot;info-marketing&quot; type approach in their content delivery. Seeing these examples will make the entire info-marketing business seem a lot simpler to you.</p> <p> In the meantime, what do you think? Do you have a blog or a magazine that gives you the time-out experience? What is your time-out experience? And how do you strive to deliver that type of experience to your customers? Join the discussion at <a class="inf-track-74549" href="http://associationmarketing.com/customers-really-want/">What Your Customers Really Want</a> I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Easy Strategies for Selling And Delivering Coaching Programs</h3> <p> A coaching program is often the easiest info-marketing product to sell. While that&#39;s true, identifying leads (people to offer your coaching program to) can be an expensive process. Also, prospective members will want to participate in your coaching program only if they recognize you as someone with superior experience and skill. Creating that belief is an essential part of selling coaching.</p> <p> Coaching programs are relatively easy to deliver; however, they have their issues. Coaching members often expect special treatment from your staff and ask for favors. Managing these requests in a tactful way is important to ensure compliance with your program and to prevent your services from expanding at a member&#39;s whim.</p> <p> As more and more info-marketers have implemented these programs, the sales messages, process and structure of these programs have distilled into a handful of predictable templates. This call will discuss the latest developments over the last 90 days within these coaching programs along with the foundation items that have proven to be consistent over the last several years.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> What the benefits are to the info-marketer for creating a coaching program?</li> <li> How coaching programs are structured today, and the variety of the business models we are seeing?</li> <li> What the important sales messages are to use to sell a coaching program?</li> <li> The trend of selling coaching programs at boot-camp events, as well as the tactics coaches are using in that environment to maximize their coaching sales.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-74551" href="http://www.info-marketing.org/resources/best-practices-calls/item/easy-strategies-for-selling-and-delivering-coaching-programs">Easy Strategies For Selling And Delivering Coaching Programs</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-74555" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-74557" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-74559" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-74561" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 06 Jan 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-1-2015-what-your-customers-really-want Dan Kennedy's December 2014 Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-december-2014-information-marketing-special-report- <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLURlY2VtYmVyLTIwMTQtSW5mb3JtYXRpb24tTWFya2V0aW5nLVNwZWNpYWwtUmVwb3J0LWFzLWEtUERGLWZpbGUucGRm" title="Dan-Kennedys-December-2014-Information-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-December-2014-Information-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s most Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Advice on finding top-performing people for your info-marketing business</li> <li> Who is NOT looking for a job</li> <li> Why you shouldn&rsquo;t limit your search for a salesperson to salespeople</li> <li> The Darwinian test, my favorite pre-hiring test to &ldquo;thin the herd, surviver style.&rdquo;</li> <li> Introduction to the &ldquo;burtal audition&rdquo; to identify team-members who can &ldquo;claw their way up out of the muck.&rdquo;</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through February 28, 2015.</p> </div> Sat, 03 Jan 2015 18:39:50 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-december-2014-information-marketing-special-report- IMA Ezine Week 52 | Thank you! http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-52-thank-you <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 30th, 2014 | Week 52 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>By definition, success must involve other people. Even for the most individual of achievements, success requires the cooperation of and assistance from a lot of people.</p> <p> Over the year, I&#39;ve been blessed with an outpouring of support and well wishes from hundreds of members.</p> <p> Thank you.</p> <p> I appreciate your support and interest. Your success is my #1 goal. It&#39;s the entire reason I created the Information Marketing Association.</p> <p> Back in 2006, Dan Kennedy, Bill Glazer and I observed people who were building their businesses recklessly. They had terrific marketing skills. However, they didn&#39;t know how to run a business. Too often, even though they were excellent at marketing, their businesses faltered. Some went away entirely, and others just suffered in silence.</p> <p> We created the IMA to provide the business-building resources info-marketers needed to build long-term, sustainable businesses.</p> <p> While I&#39;ve been proud of the resources the IMA offers, there hasn&#39;t been a course, a step-by-step process to follow to build a business in the right way from scratch. Now, with the Info-Marketing Pyramid all of that changed.</p> <p> I have received criticism for the webinar. Some have told me, &quot;you make it appear to hard, who talks about all the work involved when you are trying to sell a course.&quot;</p> <p> Although I do offer a program, as you can see from the webinar, that&#39;s not my priority. The priority is to give you with a thorough understanding of how the finances within an info-marketing business really works. Where the profits are, where the potential pitfalls are located and how, if you are willing to do the necessary work, you are able to overcome those and succeed.</p> <p> The info-marketing business is a great business. It requires little overhead, few employees, you can work from anywhere and the profit opportunity is large. However, there are some limitations and there are a few realities you must approach with your eyes wide open.</p> <p> I&#39;ll let others get customers by pulling the wool over their eyes. The IMA and Robert Skrob is all about helping you with clarity about the business you are building and a honest assessment of the work involved.</p> <p> I just want to tell you thank you. Thank you for your support. Thank you for your interest. And thank you for your friendship.</p> <p> If you haven&#39;t see the webinar, you can check it out now, it&#39;s available at <a class="inf-track-73145" href="http://www.InfoMarketingPyramid.com">www.InfoMarketingPyramid.com</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> When More Money Creates More Problems</h3> <p> When you don&#39;t have money, you can&#39;t imagine a problem that couldn&#39;t be solved with more money in your life. But as your income grows, you discover that more money and a larger business sometimes create problems of their own. And you are often unprepared for these problems because you don&#39;t have the experience you need to solve them. This program focuses on the problems that occur in large info-marketing businesses, how to solve them and how to anticipate them so they never impact you in a negative way.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The key challenges info-marketers face as they grow their businesses (challenges they rarely anticipate)</li> <li> The signs to look for that indicate trouble (before you run out of cash)</li> <li> Changes a turnaround specialist makes when coming into an organization to improve cash flow and to boost profitability</li> <li> How to avoid all these problems to begin with</li> <li> Key numbers to monitor in your business</li> </ul> <p> You can listen to the call online, download it for your MP3 player or read the quick-reference transcript online at <a class="inf-track-73147" href="http://www.info-marketing.org/resources/best-practices-calls/item/when-more-money-creates-more-problems">When More Money Creates More Problems</a>.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73151" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73153" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73155" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 30 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-52-thank-you November 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/november-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-57601"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMANovember2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU5vdmVtYmVyMjAxNEp1bXBTdGFydC5tcDM%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:  </strong>Welcome to today's call.  Here is your host Robert Skrob. </p> <p><strong>Robert:</strong>  This is your Jump Start Coaching Call.  Welcome.  I'm Robert Skrob.  I'm glad to have you here.  You know, it's a real pleasure in a couple of days we'll have Thanksgiving and I want to tell you thank you.  I absolutely appreciate you and it's a joy to have the opportunity to chat with you today and work with you in your business.  </p> <p>This call is your monthly Jump Start Coaching Call.  So it is all about you, answering your questions and helping you within your business.  So if you would like to ask a question, you'd like to jump in the game all you got to do is press *1 on your phone, *1 allows you to ask a question and get in the game.  What happens is sometimes these calls go for more than an hour, hour and-a-half, you know in years' past we've even had some two hour marathon Jump Start Coaching Calls.  Other times they wrap up in 15-20 minutes, you know, never really know how many questions or whatever we have.  So it all depends on you and your questions.  If you have a question that you would like to ask just press *1 on your phone.  *1 gets you into the game and you can ask your question and I'll be happy to help you in any way that I can.  And that gets you in and we're off and running. </p> <p>So there's quite a few of you.  One of the things that I did receive is I received a message via email and you're welcome to email me questions.  Very often those questions come in and I'm happy to answer them if it's something brief.  Other times it's wow, you know, this is a pretty big question.  It would probably be best to handle this on a Jump Start Call.  So if Marshall Levinson is here you're certainly welcome to press *1 and then I can help you, but in the meantime as folks are jumping into the queue Marshall had a question that you very much enjoy the teleseminars and you learned a great deal from the emails, you're a newbie and working to set up your business and launching your first product in the New Year.  </p> <p>You're familiar with the <em>Official Get Rich Guide</em> as well as Jeff Walker's <em>Launch</em> book and your question is how do you decide which valuable content you can give away for free before launching a product?  Which content should you make sure you keep as part of your product, and are there any guidelines about the type and quantity of content that you can give away for free without making the prospects feel that they don't need to buy the product?  </p> <p>One of the key aspects of the type of content that you're giving away, the things that you are communicating before the customer makes a purchase is more than anything you are communicating the importance of the subject that you are teaching.  So if I have a product that teaches folks how to create strategic plans, let's say, then I'm going to talk about all of the problems, the eight problems that businesses face and how they can solve them.  And those eight problems, the key symptom is going to be lack of a coherent strategic plan.  So over and over again I'm going to teach that they need this planning process within their business.  I may outline some of the broad steps, you know, here are the steps that you need to go through in creating a strategic plan.  But on the free side you're generally not getting into the detail of exactly how to do it or walking them through getting it done themselves.  That is something that's generally reserved for your products.  So I hope that helps and gives you a guideline.  </p> <p>But more than anything I think if you look at the main launch videos out there that you see with some of the bigger launches more than anything those are all about what you need and how you solve these problems, the types of problems that are out there and how to get them solved.  They're not about step-by-step solving those problems.  So I hope that gives you some sense of where to draw that line so that you can conduct your marketing. </p> <p>The other thing, you know I just wrote an article and it was all about the challenges of keeping members in continuity.  And so I can compare this is free content that I'm putting out there and the article really made a contrast between one info marketer and another and showed the cost difference of not having certain things done right.  And then I talked about two of the things that they need to do in order to solve that problem while at the same time clearly implying that there are several others.  I illustrated those two things, but I didn't talk about how to get them or how to do it correctly.  </p> <p>So I hope that gives you some sense.  It's all about educating them on where they are lacking, where the problems are and how you have solved these problems for other people.  And that's what you want your free content to be about that you are putting out and the videos that you are publicizing and keeping the solutions for after they have invested and that they are ready to implement the solution.  Otherwise you're just giving away free advice and that's not going to do anybody any good.  </p> <p>So with that, if you would like to get in the game and ask a question just hit *1 and our operator will take your name and information and get you into the queue in the order that you're received.  Our first question comes from Christopher in Kentucky.  Welcome Christopher.  </p> <p>Christopher, I'm sorry, I could barely hear you.  You were breaking up. </p> <p><strong>Christopher:</strong>  Okay.  Hold on for a second.  Okay.  I'm here.  How are you doing sir? </p> <p><strong>Robert:</strong>  I'm doing well, thank you.  It still sounds like you're not quite in the best cell signal, but let's give it one more try. </p> <p><strong>Christopher:</strong> Okay Robert, I'm here right now.  I'm here with you.  How are you doing sir?  Thanks for taking my call. </p> <p><strong>Robert:</strong>  Thank you. </p> <p><strong>Christopher:</strong>  I'm a newbie.  I'm a newbie and being just joined I am, I mean I just want to know where to start.  I'm tired of just chasing dollars for -- exchanging dollars for hours and just looking to just stop chasing dollars for hours and get into the IM business and increase my leverage and my growth and being able to help more guys in the basketball industry increase their careers and grow their livelihood.  That's my passion. </p> <p><strong>Robert:</strong>  Brilliant.  I love it.  Have you had an opportunity to take a look at the book, <em>The Official Get Rich Guide to Information Marketing, Second Edition</em>?</p> <p><strong>Christopher: </strong> Yes, yes, I'm going through it right now sir, and it's a lot of information.  I wanted to just take baby steps.  That's what I want to do.  I think I'm going to take it chapter-by-chapter in baby steps and growth and try to build a flagship product and go from there. </p> <p><strong>Robert:</strong>  Okay.  Now in that book, in the second section, it starts outlining different launch models.  Starting on page 12, or excuse me, page 93, chapter 12, have you gotten as far as chapter 12? </p> <p><strong>Christopher:</strong> Not yet.  No sir.  I'm almost there.  </p> <p><strong>Robert:</strong>  Okay.  Well, good.  Well, when you get there that is going to be a very step-by-step detailed outline for exactly how to launch an information marketing business.  Because what you'll find is there are actually five different launch models and there's a little flow chart that helps you identify which one is best for your particular situation. </p> <p><strong>Christopher:</strong> Yes. </p> <p><strong>Robert:</strong>  And so that will save you a whole lot of time and really help you get started.  So in the basketball niche who exactly would you be serving? </p> <p><strong>Christopher:</strong> Other athlete trainers, coaches, GMs, scouting directors, personnel directors, international scouting guides, just on different avenues that they can expand their career and their livelihood.  That's who I'm targeting right now. </p> <p><strong>Robert:</strong>  Within the NBA?  Within the WNBA?  With both? </p> <p><strong>Christopher:</strong> Yes.  Within the NBA right now and college athletics is next and then branch down into high school athletics and then eventually have some events catered around this philosophy and going from there using the IMA philosophy, strategy. </p> <p><strong>Robert:</strong>  One thing I would encourage you to consider is for your first launch the more focused you are the easier it's going to be to get started.  </p> <p><strong>Christopher:</strong> Okay. </p> <p><strong>Robert:</strong>  It is much easier to create a product for say just the scouts that is completely a hundred percent relevant for them than it is to create something that is relevant for both scouts and GMs and marketing personnel.  Does that make sense? </p> <p><strong>Christopher:</strong> Yes sir.  Belay (12:05) the folks.  I like that, yes. </p> <p><strong>Robert:</strong>  Just because your very first product is focused on a very specific niche doesn't mean that your second product has to be as well.  And in fact, when you have a bigger business and you've got two or three products and you've got something very, very specific for one segment that actually turns into an asset later.  So don't feel like, &quot;Oh my gosh, I'm going to be so limited because I have focused.&quot;  It actually is quite the opposite.  You'll find that it will flip into your favor long-term. </p> <p><strong>Christopher:</strong> Okay.  Awesome.  Thank you.  That's priceless. </p> <p><strong>Robert:</strong>  So take a look at that and as you have more questions Christopher I certainly look forward to hearing from you and happy to help you as your business grows. </p> <p><strong>Christopher:</strong>  Thank you.  Thank you.  Awesome. </p> <p><strong>Robert:</strong>  All right.  Thank you sir. </p> <p><strong>Christopher: </strong> Have a good day. </p> <p><strong>Robert:</strong>  Now we're going to go to David in North Carolina.  Welcome David. </p> <p><strong>David:</strong>  Thank you Robert.  Happy Thanksgiving. </p> <p><strong>Robert:</strong>  How are you sir?  Happy Thanksgiving to you. </p> <p><strong>David:</strong>  I'm doing very well.  I've had an encouraging year and I've enjoyed being part of this group and I've learned a lot from your books, your writings, and these calls.  So appreciate that.  </p> <p><strong>Robert:</strong>  Brilliant.  How can I help you today? </p> <p><strong>David:</strong>  Well, let me tell you where I'm at.  I have I think unlocked a new way to really grow this business and that is through licensing my coaching material.  So what I've one, I think I've mentioned this in the past, I had read Milana whatever her last name is, young lady from Ukraine. </p> <p><strong>Robert:</strong>  Leshinsky? </p> <p><strong>David:</strong> And put together some of my training programs in a coaching model like hers and then I've got some coaching built into it and I'm growing that business pretty good.  So now I've taken those modules to other companies and I've got several people who are interested in licensing this in different ways.  So specifically I've got one company who said yes, we want to do this, and they've given me some numbers starting out with maybe 20 seats or 35 seats or 50 seats.  Those are three numbers they gave me just to see how it works.  So I have a price and the program they want to buy from me is basically three months.  So we're using Infusion Soft to weekly roll out the content, here's your module, here's what you do, and then every couple of months or every month you can schedule a coaching call with me and I have a price it's $147 per month for the three months. </p> <p>So what they want to do is they're going to take my link, put it on their website with my description so a person comes to their website, clicks on it, and it goes to my site and they get access to the content.  But they want me to give them a fixed price.  So let's say they go with 35 licenses, it's $147 per person, what sort of discount or how do I think about discount levels when I do this because they want to know well, you know, what kind of discount can you give us? </p> <p><strong>Robert:</strong>  I guess what is the future of the relationship?  Once you're in is there some consulting?  Is there some ongoing or is this all there is to get? </p> <p><strong>David:</strong>  Yeah, I think there is.  So the first company that's interested they're the world's largest distributor of technology products, Ingram Micro.  So they will license this material and then they've got thousands, probably tens of thousands of resellers selling technology around the country and those people would come to their university and my program would be one of the courses they can take and be actually the only one in the space I'm in which is selling information security products.  So the upsell for me is that once those companies come there, of course I'll have their name because they'll be in my system, and I'll have an opportunity to do some coaching with them which will allow me to upsell a number of things that I do including demand generation campaigns I put on for technology companies which is live speaking for me and a speaker fee, one-on-one coaching with a business owner, upsells into other training classes that are not licensed by this company, so any of those are possible opportunities for me.  And the company that is licensing would not get a cut of any of that. </p> <p><strong>Robert:</strong> Yeah.  I guess my first thought would be if somebody came with ten customers, well you probably would have paid an affiliate fee of 50 percent if somebody showed up and said, &quot;I can sign you up 35 customers.  Do you want to do a 50/50 split?&quot;  My guess is you'd be all over that. </p> <p><strong>David:</strong> I would do it.  Absolutely.  Yeah. </p> <p><strong>Robert:</strong>  So I guess probably what I would do then is for these guys, so what were the tiers?  It would 10, 25 and 30?</p> <p><strong>David:</strong>  Twenty, 35 and 50. </p> <p><strong>Robert:</strong>  I don't know that I want to be, I guess probably what I would do is something in the neighborhood of ten percent for the ten, 20 percent for the 25 and 30 percent for the 50 would be a good place to start. </p> <p><strong>David:</strong>  Okay.  All right. </p> <p><strong>Robert:</strong> And then that gives you room to negotiate if they say, &quot;Well, can you do this?&quot;  And now you still have room to adjust because the 10/25/50 could also be the percentages off too.  So giving a 25 percent discount when they bring you 25 seats probably is a pretty decent deal. </p> <p><strong>David:  </strong>Yeah.  Well, that's good for me.  It doesn't cost me anything to give it to them. </p> <p><strong>Robert:</strong>  Right.  And it all leads to more work for you, more opportunities.  You'd probably pay them for the distribution. </p> <p><strong>David:</strong>  Right.  Okay. </p> <p><strong>Robert:</strong>  Yeah.  Something like that I would -- go ahead. </p> <p><strong>David:</strong>  So the other thing they brought up is that they want to pre-pay me, so I'm just wondering how you'd handle this.  So what they want to do is the program is three months long.  So somebody signs up, they're going to have three more months, cancellation will obviously have to be 90 days' notice if they decide to cancel on me so that nobody gets bumped from the program.  </p> <p>But what they'd like to do is say, &quot;Okay, we'll pay for 35 seats whether we use them or not.  We're going to pay you up front at the beginning of the quarter and then at the end of three months we'll look at our numbers and see if we need to adjust.&quot;  How would you look at that, my plan is I have a lot of contacts among the re-sellers so I'm going to of course go out of market like crazy to get people to go to their site so that they have a hundred people wanting to sign up, not 35, and that will of course push their license fee up.  How should I do that?  Should I just charge them that one fee for the three months and then if they exceed it backfill them or just let it go but say, &quot;Well, you're running over 35 so I'm going to now charge you for 100.&quot;  </p> <p><strong>Robert:</strong>  So if they only had 30 people, so they pay you for 35 courses and they get their discount and they ended up only with 15 people that took the program they would want a refund? </p> <p><strong>David:</strong>  No, no, no, they don't get a refund.  So in other words, they're going to -- I keep the money, but what if they go way over 35, you know I've already billed them for that quarter. </p> <p><strong>Robert:</strong>  Yeah.  No, I think that you've got to keep track somehow. </p> <p><strong>David:</strong> Well, I will, yeah. </p> <p><strong>Robert:</strong>  And then lock it if possible.  </p> <p><strong>David:</strong>  Okay.  So that nobody else can get on. </p> <p><strong>Robert:</strong>  Yeah.  I think that's what they're expecting because in the corporate training world that's what would happen.  This is actually a very, very common model in the corporate training arena and they get so many seats and there's actually often a kind of a little countdown when the seats get taken and then when the seats get purchased they get locked out and then maybe there's either a waiting list for the next quarter or they go ahead and invest in a few more seats.  </p> <p><strong>David:</strong>  Right.  Okay.  That makes sense.  I do have the ability to count easily.  I'm just going to tag everybody that comes into their site and that'll keep a running total on my home page on Infusion Soft, so that works well. </p> <p><strong>Robert:</strong>  Yeah.  I would do that.  And you'd probably eventually want to get if you do much of this, you'll want to get fancy enough by having it actually lock them out so they get to keep, so there's some little application that compares and sees how many seats they have purchased versus how many they have used over a certain period of time and does all of this automatically for you.  But for now for just one customer you can have your customer service person monitor this. </p> <p><strong>David:</strong>  Yeah.  Actually I think you can do that in Infusion Soft just by putting a what if statement there in the campaign and checking to see if they're over and using a coupon code or a promo code to access the class.  So yeah, I'll do that. </p> <p><strong>Robert:</strong>  Brilliant.  There you go.  So yeah, that's how I would structure it. </p> <p><strong>David:</strong>  Excellent. </p> <p><strong>Robert:</strong>  That is very common in the corporate training world that you buy so many seats and then when you use them up you've got to make a choice do you buy some more, or do you let the people wait until the next quarter? </p> <p><strong>David:</strong>  Right.  Okay.  Great.  That's great input. </p> <p><strong>Robert:</strong>  And that will be as much of a function of their budget and what they've been preapproved for then it will be your product and its efficacy and how wonderful it is.  So don't feel badly if they go, &quot;Oh well, we are just going to have to wait for the next quarter,&quot; it probably has nothing to do with you.  It's just a matter of them trying to balance the available funds that they have for training. </p> <p><strong>David:</strong>  Right.  Okay.  Yeah, perfect. </p> <p><strong>Robert:</strong>  Cool.  Well, it's great chatting with you and David, I'd love to hear how this turns out.  Please let me know.</p> <p><strong>David:</strong>  Yeah.  Absolutely.  I will do that. </p> <p><strong>Robert:</strong>  All right.  So if anyone else would like to jump in the queue just hit *1 on your phone and at the moment we've got Marcia in Israel.  Welcome Marcia. </p> <p><strong>Marcia: </strong> Hello Robert.  Thank you very much for answering my question.  I appreciate it. </p> <p><strong>Robert:</strong>  Well, I'm glad to chat with you.  What time is it in Israel? </p> <p><strong>Marcia:</strong>  It's just 10:00 at night. </p> <p><strong>Robert:</strong>  Well, thank you for staying up with us and it's a pleasure to be able to chat with you. </p> <p><strong>Marcia:</strong>  That was a very helpful answer and I am certainly building that into my marketing.    Thank you.  And I appreciate your help very much.  </p> <p><strong>Robert:</strong>  Good. </p> <p><strong>Marcia:</strong>  I have another question.  My market, my niche is going to be small businesses, very small businesses who get to a point where they're unable to grow anymore because they try to do everything themselves, and they don't know how to break through that barrier.  I have a background in systems analysis and efficiency analysis and I've had a few small businesses myself, so I know what it's like.  They're very overloaded and very stressed and don't have enough time and I'm worried about scaring them off by coming against what may look like a very complex cause that they're not going to have time for.  And I'm wondering how to present this to them in a way that they can feel that there's something they can take on without getting too scared that they won't have time to do it. </p> <p><strong>Robert:</strong>  There are kind of two answers to that.  One is as an information marketer you can sell, and this is very advanced thinking here.  So as an information marketer you can sell three things.  You can sell repair, improvement, or you can sell opportunity.  Repair, think of it like repairing your car, your vehicle.  If you have something wrong with the car, a flat tire let's say, then you've got to repair it and have somebody fix it and then you drive away and you still have the same car and very often you have the same tire and it's not particularly satisfying emotionally to have a repair.  Right? </p> <p><strong>Marcia:</strong>  Right. </p> <p><strong>Robert:</strong>  The next is improvement.  This is a little bit more satisfying because you go maybe you have a car and you put new covers on the seats and now it's more comfortable, or you improve it by putting in a sun roof so that you can see the starts at night and that's an improvement.  But essentially otherwise you've got the same car.  Or opportunity is you put them in a whole brand new car and that's emotionally satisfying and exciting because everything is new and different, fun, interesting and great.  Driving the new car is a very exciting experience.  </p> <p>As you approach these small businesses you have similar sales stories.  Are you selling repair which is we're going to take what you've got and fix it so that it runs like it should.  Two, are you selling improvement, we're going to take what you've got and help make it better.  It's going to make more money and you spend less time.  Or three, are you going to show them a whole brand new thing, this is a whole brand new transformation, completely different way of operating that's going to completely transform your life.  You're going to be able to make more money, you're going to be able to save more time, and so you are selling them on a completely new way of operating their life. </p> <p><strong>Marcia:</strong>  Okay.  I guess I'm thinking about two about improvement.  I haven't thought about it this way.  Yeah. </p> <p><strong>Robert:</strong>  So the key is like these small business people very often they've been running their business for years, they are relatively content.  Many times they've tried improving or they've tried things in the past and they've worked with consultants in the past and they aren't happy.  So they've never met you but yet they are still cynical of all these ideas because they've heard a lot of it before and nothing changed in their life and they're thinking that maybe they can't change or they're not going to change.  And so you've got to break through all of that and get them into a state of mind where they're open and accepting that it's really even possible for them to improve themselves or to improve their business. </p> <p><strong>Marcia:</strong> Okay.  (inaudible 30:25).  </p> <p><strong>Robert:</strong>  So as you're going to small business this is really key is are you able to kind of sell them on this concept of this is a completely new transformation. </p> <p><strong>Marcia:</strong>  Okay.  Okay.  Thank you.  I'm going to have to think about how to do that. </p> <p><strong>Robert:</strong>  It's more than anything it's a state of mind and it's a focus on helping them get out of the life they're living and get into a new life that is easier and more profitable and how your widget is the ticket to move from where they are to where they want to be. </p> <p><strong>Marcia:</strong>  Wow.  Okay.  Thank you very much Robert.  I'm going to have to think about that really well.  That's fantastic.  Thank you. </p> <p><strong>Robert:</strong>  Well, is that helpful?  Does that help answer your question? </p> <p><strong>Marcia:</strong>  Yes.  It gives me a whole new line of thinking and planning how to do this.  So I'm going to spend some time working on that.  Right. </p> <p><strong>Robert:</strong>  Okay. </p> <p><strong>Marcia:</strong>  Thank you. </p> <p><strong>Robert:</strong>  Well, it's certainly a pleasure chatting with you and if there's anything else I can do for you please let me know. </p> <p><strong>Marcia;</strong>  Okay.  I will.  Thank you very much Robert. </p> <p><strong>Robert:</strong>  All right.  There are a bunch of you on the line and I'm happy that you're here and happy that you've joined us.  If you would like to ask a question just hit *1 on your phone and that gets you into the queue to ask a question.  And if you're interested in kind of the more of that frame of thinking that I was chatting with Marcia, Dan Kennedy has a product called <em>Opportunity Concepts Marketing</em> that's in the GKIC web store.  You can simply go to dankennedy.com, check out the web store and there is a very detailed product with examples and things that really gets into the details of that opportunity concepts marketing.  And so rather than selling repair or selling improvement, how to sell opportunity if that's something that you think might be beneficial for you, but the real key there for you is to think through how you can transcend.  </p> <p>So rather than talking we'll fix what you have or we're going to take what you have and make it better think about what you're offering as a completely different way of life and how you can portray the before and after photos, if you can think about how in the copy and in the marketing you can show a before picture within copy or with words kind of paint that before story and then show an after picture for them so that they can see, &quot;Oh my gosh.  This is a completely new way of life that is going to help me transcend my current status and go into a completely better business.&quot;  So you go through all the same steps as if you were really selling them on a whole new business, but they're still in the same business, it's just that it's so different in the way it operates because you're putting in systems, you're putting in these processes that it really operates in a completely different manner and really gives them that lifestyle. </p> <p>So with that I'll stall for just a couple of more minutes.  If you have a question you can hit *1 and jump into the queue and then I'm happy to answer your questions.  </p> <p>Again, I want to tell you how much I appreciate you being a member of the Information Marketing Association and joining us today.  We have our next Jump Start Coaching Call on December 16 at 3:00 Eastern, noon Pacific, so if you don't get your question answered here it's just a few short weeks until December 16 and I'll be happy to help you then.  </p> <p>So thank you very much.  I appreciate each of you, appreciate you dialing in and participating today and I hope you have a wonderful Thanksgiving.  If you're in the USA happy Thanksgiving and look forward to chatting with you on December 16.  Thanks a lot.  </p> </div> Tue, 23 Dec 2014 16:00:38 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/november-2014-jump-start-coaching-call Solve Your Hardest Business Problems and Scale-up With Speed and Confidence http://www.info-marketing.org/resources/info-marketing-library/archive/item/solve-your-hardest-business-problems-and-scaleup-with-speed-and-confidence <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-57592"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201412.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201412.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1412-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> There is a simple recipe to solve all of the problems in your business.&nbsp; Getting work done, finding the right employees, ensuring you are focused on the right goals and managing cash so you have what you need to grow.&nbsp; This program will focus on overcoming the obstacles that plague most business owners and the simple recipe you must make to overcome and thrive in business today.&nbsp; While this program is high-level it is also helpful for anyone who owns a business today and is struggling with all the opportunities, problems and decisions you must make to succeed.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/solve-your-hardest-business-problems-and-scaleup-with-speed-and-confidence">Read More &#187;</a></p> </div> Tue, 23 Dec 2014 15:53:48 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/solve-your-hardest-business-problems-and-scaleup-with-speed-and-confidence Open Coaching Call for IMA Members - January 2015 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-january-2015 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> January 29, 2015<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> February 24, 2015<br /> March 24, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 8:00 pm, GMT<br /> 7:00 am, 30/01/15, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Tue, 23 Dec 2014 15:42:29 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-january-2015 IMA Ezine Week 51 | Increasing Price 10 Times http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-51-increasing-price-10-times <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 23, 2014 | Week 51 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Happy holidays! I hope you are enjoying the season with family and friends this year. I&#39;m not taking time off to celebrate until this evening so I want to share an interesting story with you.</p> <p> I was talking with one of the speakers at the GKIC Info-Summit before his big presentation. It was the first time he&#39;d had an opportunity to speak on a stage, teach his materials and offer a product to an audience.</p> <p> He told me, &quot;Robert, the product I&#39;m offering here is the product I created from the teleseminar series I learned how to do from your <em>Official Get Rich Guide to Information Marketing</em> book. I sold the original series for $99.00 to generate some sales and get feedback while I created the product. Now I&#39;m on stage and have the opportunity to offer it for $997.00.&quot; And you know what? I followed up after his presentation, and he already had 56 sales of his product. (If you aren&#39;t familiar, check out Section II, starting on page 99 of <em>The Official Get Rich Guide to Information Marketing, Second Edition</em>.)</p> <p> There are two lessons from this story.</p> <p> First, just because you price something at $99.00 when you are unknown and trying to get something started doesn&#39;t mean you can&#39;t offer the same product for a much higher price later on. No one in that room knew he had offered the same product at 10 percent of the cost just nine months earlier. And even if there had been a previous buyer in the room, it would have made that buyer happy to know that he or she had gotten such a great deal. And what&#39;s more, the customers who paid $997.00 received a tremendous value. The price is determined as much by the environment of the sale, the notoriety of the presenter and the delivery mechanism of the product as it is by the actual content of the product. An important lesson to learn.</p> <p> The second lesson is that you must mix and match different launch models. This info-marketer started with the teleseminar series and generated his next batch of customers using the joint venture model by speaking on someone else&#39;s stage. Too many info-marketers experience success with one launch model, say, teleseminars, and then they are tempted to go right back and offer another teleseminar series. Then another. There&#39;s nothing wrong with that, but it&#39;s nowhere near as powerful or as fast as switching them up.</p> <p> My coaching clients who are beginning info-marketers fall into three distinct groups. The clients in the first group try everything. During every coaching call they tell me about some product they have purchased or advice they have heard that they are now pursuing within their businesses. These folks stagnate because they never finish anything. They get 1,000 projects 90 percent complete, generate a handful of clients and then move on to the next marketing strategy, idea or product offering.</p> <p> Clients in the next group learn to finish a particular launch model and are successful. And then they are extremely reluctant to venture outside of it. If they have a successful teleseminar launch, then they want to do a lot more teleseminars. If they use direct mail, then that&#39;s their marketing method. These clients&#39; businesses stagnate because they aren&#39;t leveraging the products and programs they create from their efforts.</p> <p> And finally, there are those who methodically finish one launch model, then move on to the next. They are diversified, profitable and grow much more quickly than other information marketers.</p> <p> If you are using a particular marketing system because that&#39;s what you learned, then you should continue using it, and simultaneously add an additional marketing method to supplement, diversify and leverage your efforts.</p> <p> What do you think? Have you tried using more than one launch model? Have you found this to be as successful as I and many other info-marketers have? Do you disagree and have a better way? Visit the page <a class="inf-track-73127" href="http://associationmarketing.com/increasing-price-10-times/">Increasing Price 10 Times</a> and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Generating and Seizing Rare Opportunities to Explode Your Business Growth</h3> <p> James Malinchak created a huge opportunity for his info-marketing business with a featured appearance on ABC&#39;s hit television show Secret Millionaire. While the program itself created a lot of notoriety and goodwill, what James did behind the scenes turned it into a business transformation event. This month James is my guest on the Best Practices of Information Marketing program. We discuss how he became a featured guest on a major network television program, what he did in his info-marketing business to maximize that opportunity and what he learned from the experience that you can apply in your own business.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> What James did to become a featured millionaire on television</li> <li> A little behind the scenes info on what it was like to have cameras following your every move</li> <li> An outline of what James planned to do to seize on the publicity</li> <li> What actually happened, since outcomes often differ from what you planned</li> <li> James&#39;s key lessons learned to make you more efficient when you have a similar opportunity</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-73129" href="http://www.info-marketing.org/resources/best-practices-calls/item/generating-and-seizing-rare-opportunities-to-explode-your-business-growth">Generating and Seizing Rare Opportunities to Explode Your Business Growth</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73133" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73135" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73137" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73139" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-73141" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 23 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-51-increasing-price-10-times IMA Ezine Week 50 | Makes 2015 Your Best Year Ever http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-50-makes-2015-your-best-year-ever <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> December 16, 2014 | Week 50 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&quot;The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning.</p> <p> Once you have completed your planning, you&#39;ll be better able to stay on task, monitor your results and implement new ideas that may come up during the year. Without a planning calendar, it&#39;s easy to get distracted by a great new idea or a sudden emergency and forget about your real priorities.</p> <p> Planning doesn&#39;t have to be a long, ugly process. Instead, here is a four-hour planning success template. Use a wall calendar so it&#39;s easy to see the entire year at a glance. In one afternoon, you can create your operations plan for 2015. Set aside just four hours to work through this easy step-by-step process, and you&#39;ll have the shortcut to success for 2015.</p> <p> <strong>1:00 - 1:30 p.m.<br /> A Candid Review of 2014</strong><br /> One of the most important parts of planning for 2015 is to reflect on the year that has just passed. Open your 2014 calendar and review your activities for the year. Take a look at each month for two minutes or so. Write down a couple of successful activities from each month that you want to repeat in 2015. Also consider the activities that generated disappointing results so you can avoid them in 2015.</p> <p> <strong>1:30 - 2:00 p.m.<br /> Create Your Business Targets</strong><br /> Before you can plot out your year, you have to give careful consideration to where you want to be when the year ends.</p> <p> Determine your revenue and customer acquisition goals for the year. How many sales do you want to make to new customers? If you have multiple products, write down the anticipated sales for each one. Also, how much money do you want to make this year? Chances are, most of that has to come from profit on backend sales to existing customers. Better to know your earnings goals in advance so you can plan activities during the year to generate that revenue.</p> <p> These are all difficult questions to answer; do the best you can and feel free to revise the numbers as you go.</p> <p> You&#39;ve worked for an hour, and your calendar is still blank. Twenty-five percent of your time is up, and you have &quot;nothing&quot; to show for your effort. While it may look like you haven&#39;t accomplished anything, setting your goals now will make 2015 a lot more successful. Although you haven&#39;t yet planned a single event or activity, you&#39;ll be better off for the time you have spent reviewing the past year and creating your business targets.</p> <p> <strong>2:00 - 2:20 p.m.<br /> Customer Acquisition</strong><br /> As you run your company, it&#39;s easy to become focused on the operational deadlines. It&#39;s rare for a prospective customer to call to complain that you haven&#39;t sent him or her any marketing this month. Since people who aren&#39;t customers aren&#39;t in your face complaining, it&#39;s easy to forget about them. But they are the most important. No matter how loyal your customers are today, eventually they won&#39;t be your customers. It is critical to add new customers every month so you can maintain and increase your business.</p> <p> In the last planning step, you listed your customer acquisition goals for each of your programs. Now you need to outline the marketing work for the year to generate those members. For each month, map out customer acquisition offers, events and marketing campaigns. The key is to make sure you continue your customer acquisition efforts throughout the entire year.</p> <p> <strong>2:30 - 3:00 p.m.<br /> Sales to Existing Customers</strong><br /> As your business grows, you&#39;ll discover customer acquisition increases in cost. Perhaps this year if you spent $36,800.00 on a marketing campaign, you could get 420 new customers. In 2015, you may discover that same $36,800.00 delivers only 303 new customers. These increasing costs require you to focus a lot of attention on selling additional products and services to your existing members.</p> <p> Plan activities that will generate additional revenue from your existing customers. Use the number you determined as your annual profit target to map out the necessary backend programs to achieve your goal.</p> <p> <strong>3:00 - 3:20 p.m.<br /> Fulfillment/Customer Relationships</strong><br /> Once you acquire a customer, the most important thing you can do is to keep your promises. If your marketing told the customer you would deliver a product that would solve a particular problem, you better deliver that product. Providing high-quality products helps you retain customers longer, makes them want to buy more and encourages them to upgrade to higher-level coaching programs.</p> <p> Map out the activities you need to do to deliver on your promises. Outline any ongoing deadlines. Also include time for product revisions.</p> <p> <strong>3:20 - 3:40 p.m.<br /> Administrative Improvements</strong><br /> Take a few minutes to note any administrative improvements you want to make during the year. Planning for them makes it easier to execute your marketing because your momentum won&#39;t be interrupted by emergencies that could have been avoided.</p> <p> Do you need to add people to your team? Do you have a dashboard to monitor your business? Are your employment policies up-to-date? Do you need to create some educational materials for your team members so they have a better understanding of your goals and activities to help them do their jobs? Do you have scripts to handle in-bound customer calls? Do problem vendors need to be replaced? Do you need to set up an investment program to maximize cash you receive from your business?</p> <p> These activities need to be planned out for the year to make sure you allocate time to complete them. There is no sense worrying about them or feeling guilty because you don&#39;t get them all done. Plan some time each month during the year to get a few of these items completed. By the end of the year, you&#39;ll be a lot better off than if you had tried to fit them in as you went along.</p> <p> <strong>3:40 - 4:00 p.m.<br /> Add Date Commitments</strong><br /> Jot down any conferences or seminars you would like to attend in 2015. Look for conferences within your niche that you should attend. Plus, this is a good time to note events you&#39;ve wanted to attend but haven&#39;t found time for in the past.</p> <p> <strong>4:00 - 4:30 p.m.<br /> Big Picture Planning</strong><br /> Take a quick look at that list of 2013&#39;s successes and disappointments you created in the first phase of your planning. Are there any successes from 2013 that need to be included in your calendar for 2015? Are there any disappointments from 2013 repeated on your 2015 calendar that need to be removed?</p> <p> Also, look at the work distribution. Did you load up too much work in any given month? Are travel commitments reasonable to maintain your workload? Are there ways to redistribute activities to make projects easier?</p> <p> Look at the year. Are there ways to move activities around for efficiencies and to make sure you don&#39;t create impossible deadlines for yourself?</p> <p> <strong>4:30 - 5:00 p.m.<br /> Update Your Personal Calendar</strong><br /> Open your personal calendar and put all of the dates and work you mapped out on the wall into your personal calendar. If you are running your info-business in addition to a job or another business you operate, plan around the work you have to do for that company.</p> <p> But go through and set aside appointments with yourself to make sure you have the appropriate time to execute your business needs. Save some time for other activities that may pop up as you go along. Something always comes up unexpectedly, so give yourself several hours of flexibility per week at this stage of your planning.</p> <p> <strong>Shortcut to Success in 2015</strong><br /> While it&#39;s good to have your planning calendar up where you can see it, you may not want it on your wall all year long. If not, set aside an hour or two each month to pull out your calendar and see if you are on track with the shortcut you laid out at the beginning of the year.</p> <p> If you discover you are behind on a couple of activities, it&#39;s a lot easier to get caught up if only a month or two have gone by. If you remember four months later that you were supposed to do something to generate an activity or revenue, chances are you&#39;ve lost that opportunity for the year.</p> <p> If you need help creating your plan or implementing your new marketing activities, let me know. Helping companies create better plans and execute more effective marketing is my specialty.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Universal Info-Marketing Lessons from a Recent New Info-Business Launch</h3> <p> There are certain components that must be in place for any info-marketing business to grow and succeed. Those are all the more obvious during a start-up. Get an inside peek into a brand new info-marketing business start-up, see how the essential pieces came together and you&#39;ll have a great template to build and grow your info-marketing business. This program focuses on a rare, behind the curtain, peek on how a new business went from idea to paying customers with continuity income within a few short months.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-73105" href="http://www.info-marketing.org/resources/best-practices-calls/item/universal-infomarketing-lessons-from-a-recent-new-infobusiness-launch">Universal Info-Marketing Lessons from a Recent New Info-Business Launch</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-73109" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-73111" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73113" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73115" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-73117" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-73119" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-73121" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-73123" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2014 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 16 Dec 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-50-makes-2015-your-best-year-ever