Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Wed, 26 Nov 2014 06:06:28 GMT IMA EZine Week 47: He accused me of fraud http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-47-he-accused-me-of-fraud <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 25, 2014 | Week 47 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>He told me I was a thief--after a coaching call no less. Tom said that based on his first coaching call, he had figured out how I was trying to rip him off. To him, I was a fraud.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I took it personally. It bothered me for weeks, and it cost me a lot of money before I figured out what was happening.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Most of my coaching calls are with advanced info-marketers, working with them to establish business systems or reviewing financial statements for opportunities to increase the amount of profit they get to keep from the revenue they generate. But I also have a fair number of calls with beginning info-marketers. I feel like it&#39;s my duty to give back. Even though there are books and products on info-marketing that didn&#39;t exist when I was trying to figure out this business, I see it as a duty to accept new info-marketers who reach out to me to help them get started.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Tom had read the second edition of the Official Get Rich Guide to Information Marketing and loved it. So he set up a coaching call with me for help turning his expertise into an info-business. Tom was a single dad and a private investigator in Michigan. In addition to his work as an officer, he had set up a private investigation firm with a unique marketing system to generate customers. He told me his revenue numbers, and I asked him, &acirc;&euro;oeAre those numbers something other private investigation firm owners would be impressed with? Would someone in neighboring states look at your results and say to himself &#39;Wow, I want to figure out what he&#39;s doing&#39;&quot;?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> At that, my coaching client told me, &quot;No.&quot; Since Tom&#39;s revenue still had some room for improvement, we outlined a plan of action that included several additional marketing techniques to boost his revenue and profit in his private investigation firm. We wanted to create a business others would envy. We combined the marketing plan with a timetable of action steps, plus we outlined how Tom would launch an info-business when it came time to do that. I thought it was important for him to see there was light at the end of the tunnel. I wanted him to know that while he&#39;d be working hard to keep up with the new clients his marketing would be generating, there would come a time when he could be generating some &quot;work once, get paid many times&quot; money from an info-marketing business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> During our call, Tom seemed pretty impressed. But then he called back and spoke my associate, Suzanne. He gave her an earful about how awful I was and how he had discovered I was a fraud.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I got all this information secondhand, but from what I understand, Tom was disappointed that I had suggested he invest time in his current private investigation firm. Since I was an info-marketing coach, Tom thought I should have discussed only info-marketing. By giving him strategies for his private investigation firm, Tom said I had used bait and switch. I had gotten him excited about info-marketing but then worked with him on his current business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> This really impacted me. Even though I had delivered everything I had promised, I gave Tom a refund of his coaching fee as well as everything else he&#39;d ever paid me. I also put him on my &quot;Do Not Contact&quot; list so he can&#39;t buy anything else. But still, I took this personally and thought about this call for several days afterward.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I believe in demonstrating results above all else. It&#39;s fine for you or me to have a theory about a marketing system that could work for a type of business to generate a great income. It&#39;s another thing entirely to build it, test it and prove that it works. It&#39;s my opinion that we should sell only what&#39;s been proven to work. That&#39;s my differentiator in what I write and teach, and it&#39;s what I encourage my coaching clients to do. This guy had a marketing system, but he hadn&#39;t proven that it generated a remarkable amount of money. I wasn&#39;t going to suggest to Tom that he invest the time and money to present his idea to the market until he had proven it would work.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> The next day I had a speaking engagement out of town. During the trip I reviewed my coaching call with Tom several times and argued back and forth with myself about how I had handled it. Could I have done something different to reach this person? While I don&#39;t like being called a fraud, it upset me more that, as a coach, I hadn&#39;t identified Tom&#39;s objection during the call and addressed it with him.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Regarding my speaking engagement, I had disappointing results. My sales were lower than they should have been, so this only compounded my overall frustration.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Then it occurred to me. I was letting this guy drag me down to his level. The whole day I had focused on one failure. Maybe it was my fault or maybe this was just a negative person who wasn&#39;t ready for coaching. Either way, by dwelling on it, I gave it power to do damage inside of me. Like a virus, it silently infected my thinking and my presentation.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> In our coaching programs and in our lives, we&#39;ll often encounter negative people. The more work you do, the more people will criticize you. Some of them will be strangers, others will be people you thought were friends and some will be former clients.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> If you focus on the criticism, it will make you weak and tentative. Instead, focus on the positive results you generate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> That&#39;s what I started doing. Before I left for my trip home, I opened my calendar and wrote down the names of my other coaching calls that week. During my flight, I thought about each of those calls, the results those clients have generated working with me and the opportunities those clients have had. I focused on dozens of great results and breakthroughs I&#39;d helped to create rather than on the one critic. By the way, I used the name Tom throughout but that&#39;s not his real name to protect his confidentiality.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Each day you are producing great results for people. You are helping them solve their problems and create breakthroughs in their lives. The moment you feel criticism impacting you, snap out of it. Invest some time thinking about the successes you are generating and the people you are helping. Focusing on your successes and your breakthroughs will keep you growing and achieving.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I appreciate you. I am so blessed to have such good friends, members and clients. It&#39;s been a great year so far for all of my clients and I want to say, thank you for the opportunity to serve. I hope you have a great Thanksgiving holiday.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> What do you think? Have you had people criticize you? What do you do to get past it? Do you disagree and have a better way? Visit the page <a class="inf-track-73063" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">He accused me of fraud</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <br clear="none" /> Best wishes</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> </td> </tr> </tbody> </table> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Get Meetings and Sales Conversations with a Simple Email Message</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Everyone is deluged with a steady stream of calls and emails. How can you reach out to the people and get a chance to present your solution to their key problems? When done properly, cold email can be an effective way to identify the correct contact and put that person into a position where he or she must take your call or meeting. Who are the people and companies that could make a huge impact on your business? This program will show you how you can reach them and get the opportunity to present your presentation using a simple email message.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Listen to the audio program or read the transcript by visiting <a class="inf-track-73065" href="http://www.info-marketing.org/resources/best-practices-calls/item/get-meetings-and-sales-conversations-with-a-simple-email-message" shape="rect" style="color: rgb(9,52,193);">Get Meetings and Sales Conversations with a Simple Email Message</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As an IMA member, you have access to the <a class="inf-track-73069" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the <a class="inf-track-73071" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-73073" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-73075" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the<a class="inf-track-73077" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" height="34" style="color: rgb(5, 2, 2); font-size: 12px; font-family: arial; margin: 0px; padding: 0px; background: none repeat scroll 0% 0% transparent; border: medium none; white-space: normal; line-height: normal;" width="749"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 25 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-47-he-accused-me-of-fraud Weekly EZine: The $5 Million Transition http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-5-million-transition <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; 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} table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 18th, 2014 | Week 46 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>Once you build a large fire, the coals will stay warm for hours as you leisurely cook your favorite campfire meal. You can relax and enjoy the fire, tending to it periodically to maintain its heat. But it&#39;s impossible to start a fire without kindling.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Job one of campfire building is to gather kindling, small sticks and leaves that catch fire easily. You must gather a large amount of kindling, especially when you have only a few matches to start your fire. With just a few matches, you can&#39;t afford to waste any flame. Kindling is easy to light and creates a large flame quickly.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As the fire grows to a few inches tall, you continue to feed it kindling, but at the same time, you transition to larger sticks. As these sticks start to burn and your fire grows to be a foot tall, you add much thicker sticks. Then as those thicker sticks start to burn, you put on the logs that will catch fire, burn and ultimately become hot coals that will smolder for hours. That&#39;s when maintaining the fire transitions from being a lot of work to being something you can use to cook an entire meal.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Imagine for a moment trying to manage a fire made only of kindling. You&#39;d be extremely busy trying to gather enough twigs and leaves to maintain the flame. Cooking would be an almost impossible job as you tried to maintain the volume of kindling to keep the fire going while also trying to tend to the food.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> I have a coaching client who has built his business to $5 million in just three years. His marketing systems are brilliant; you&#39;d be in awe if you saw them. (I&#39;m working with GKIC to invite him to SuperConference so you can get a peek.) He&#39;s selling in an industry with traditionally low margins, but because of his marketing process and the way he sources the materials for his product out of Asia, he&#39;s able to make a 70 percent margin on his product when the industry&#39;s average is less than 10 to 15 percent.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You may be surprised to hear that he wants out. His business has gotten complicated. He hates his five salespeople. His best salesperson, instead of appreciating the fact that he&#39;s earning close to $200,000.00 a year, has become a jerk who complains daily if not hourly. His client fulfillment team just wasted a bunch of money by making a big mistake. That mistake made a big difference in how much cash was available to pull out of the business this year. My client has some real headaches.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The problem is he is trying to run his business as if he were building a campfire with only kindling.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> When your business is small, you have to do everything yourself. Your genius, your work ethic and your adaptability turn your idea into money. In much the same way as kindling is easy to light and creates a bright flame, your entrepreneurial spirit is essential to turning your idea into quick money.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> But if you try to cook a meal over a fire of only kindling, you are going to be extremely busy trying to gather enough kindling while tending that fire. Instead, you must transition.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> I just finished putting on a weeklong training program for Harley-Davidson dealers. My role was to design the curriculum, hire the trainers and promote the classes. I didn&#39;t have to deliver the actual training classes. For the Harley-Dealers, I&#39;m acting similar to a book publisher who finds authors to produce content the publisher can sell.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Over the course of one week, we provided three days of training for sales managers, three days of training for service managers and a one-day training for the general managers/CEOs of the dealerships. Most Harley-Davidson dealerships are run by true sales and service professionals. They&#39;ve been at their jobs for 20 or more years, motivating people, keeping up with production and making sure they hit their numbers so the dealership can achieve its profit goals.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Those Harley sales and service managers are the equivalent of the big logs in your campfire. The big logs allow you to take a break from tending the fire so you can prepare your meal. Without the big logs, you have to work a lot harder. With them, you can cook a meal or sit back and relax. Either way, those big logs allow the fire to burn for hours, with just a little tending now and again.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Unlike the Harley-Davidson dealerships I worked with, the client I mentioned earlier doesn&#39;t have professional managers in his business. So now he is seriously considering selling his multi-million dollar, 70% margin company. The problems are extremely frustrating, and he&#39;s ready to get out. But perhaps he just needs to add a log or two to his campfire.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> In the interests of full disclosure, hiring managers brings its own set of problems. First of all, how do you pay for them? Even though my client&#39;s business is profitable, a lot of the profits have to be reinvested into his company to keep it growing. The solution to this problem is good timing.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> In a campfire, you place the larger logs onto the smaller sticks only after the fire has become established. Once those larger logs begin to burn, the fire will continue to grow. Likewise, in a business, you have to bring in professional department managers when it&#39;s time. Then you set targets for them and let them do their jobs. You&#39;ll quickly discover that as they focus on their departments, the business will grow more quickly than it could have without them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As the owner, you are focused on 100 different things. Your sales manager can focus on the sales department full-time. Salespeople can get the oversight, training and motivation they need. Plus, your manager can hire and oversee more salespeople so production can increase. On the production side, a professional manager can quickly recoup the expense of his or her salary in efficiency and better oversight, preventing costly mistakes and waste of your materials.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> It&#39;s well known that the $5 million revenue mark is a turning point for a business. It&#39;s the point where the business is becoming too large for the business owner to run alone. Throughout the company&#39;s start-up, the business owner has known everything that&#39;s going on and has had a finger in every decision. But at $5 million, that becomes impossible. That is when the business must make a fundamental change.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> For years, an entrepreneur can make a business grow from his or her own will, excitement and personal energy, just like kindling quickly makes a fire grow. But as the fire grows, it becomes impossible to continue to supply enough kindling to keep it burning. As your business grows, it will be impossible for you to keep things going with your personal energy alone.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Often this transition is difficult for entrepreneurs to make. Many feel like they should be able to do it themselves, as if it&#39;s almost a failure to admit they need help. Hey, this is nothing but a natural transition. And the best part is the business will be easier and more fun to run afterward the transition. It will certainly continue to be work, especially if you keep growing, but at least you won&#39;t be personally dealing with difficult salespeople and their complaints. You&#39;ll have a manager to answer those emails.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The entrepreneurial spirit is essential to get a business moving, just like kindling is essential to start a fire. Yet as the fire grows, you have to transition from using kindling, adding larger sticks and eventually logs.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> It is the same in your business. Take the big step with confidence. Embrace the new skills you&#39;ll learn, most notably people management instead of project management. And enjoy the ride because once you make this transition, your business can grow like a wildfire.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> What do you think? Do you agree? Or do you disagree and have a better way? Visit the page <a class="inf-track-72751" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">The $5 million transition</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <br clear="none" /> Best wishes</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> </td> </tr> </tbody> </table> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Advanced Webinar Training: What to Do and Teach to Average a 90% Show-up Rate and 30% Sales Conversion</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Webinars can be a powerful marketing tool. However, over 50% of the people who register for a webinar fail to show-up. Then, even when they do login they are often distracted doing other things. Learn a webinar model that solves the show-up problem and converts webinar attendees into customers at conversion rates that have been unheard of since 2006.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Listen to the audio program or read the transcript by visiting <a class="inf-track-72753" href="http://www.info-marketing.org/resources/best-practices-calls/item/advanced-webinar-training-what-to-do-and-teach-to-average-a-90-showup-rate-and-30-sales-conversion" shape="rect" style="color: rgb(9,52,193);">Advanced Webinar Training: What to Do and Teach to Average a 90% Show-up Rate and 30% Sales Conversion</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3 style="font-family: arial; font-size: 14px;"> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> As an IMA member, you have access to the <a class="inf-track-72757" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Check out the <a class="inf-track-72759" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-72761" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-72763" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Check out the<a class="inf-track-72765" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></h3> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> &nbsp;</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p style="margin: 0; color: null; font-size: 12px; font-family: arial;"> Please visit <a class="inf-track-72767" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans" shape="rect" style="color: rgb(9,52,193);">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; color: rgb(5,2,2); font-size: 12px; font-family: arial; width: 100%;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <div> <div style="height: 45px; line-height: 45px;"> &nbsp;</div> </div> </div> Tue, 18 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-5-million-transition Weekly Ezine: Shop Class for Info Marketers http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shop-class-for-info-marketers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 11th, 2014 | Week 45 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <em><img align="right" alt="robert graphic" height="205" hspace="0" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" style="padding: 0; background: none; border: none; white-space: normal; line-height: normal" vspace="0" width="235" /></em>I never thought my son would be taking a shop class. Robert is in 8th grade. His schedule was determined by the science and math classes he wanted to take, so he was forced to take an elective for 4th period. Although he would have preferred to take keyboard or some other music class, those weren&#39;t offered at that time, so his only choices were shop and PE. Turns out he loves shop. In shop he gets to use four different types of saws, a drill press and sanders.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the first four weeks of shop class, Robert&#39;s teacher taught the students only how to draw. Even now, before they cut anything, they have to draw what they plan to build from several different perspectives. For instance, if it&#39;s a wooden tool caddy, a small box with a handle at the top, Robert has to draw pictures of what the caddy will look like from the top, the bottom and two different sides. This way, he can demonstrate that he knows what it should look like before he starts cutting.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> It&#39;s amazing how good Robert has become at building things. At 13 years old, he can cut wood to create beautiful, practical objects. While I&#39;m proud of my son, it&#39;s not the magic of the kid; it&#39;s the magic of the process.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For several weeks, the shop teacher teaches his students how to create drawings before they touch the saws. Then, as their skill in creating drawings improves, he can introduce the saws and demonstrate how the drawing makes it a lot easier and better when it comes to actually cutting the wood and building the object. Plus, while the drawings allow the students to produce better finished products, what is more important for a school system on a tight supplies budget is that those drawings allow the class to be a lot more efficient with the resources.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> In info-marketing, we don&#39;t get that luxury. Instead, customers pick a guru based on who makes the most outlandish claims. Someone announces that he sells millions of dollars in just a few minutes, and everyone flocks to buy what he&#39;s offering and then tries to implement it in their businesses without any regard to whether it&#39;s appropriate for their own long-term business goals.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> There&#39;s no planning, there&#39;s no thought about what they are going to build. Instead, it&#39;s all about chasing fast cash.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> I just have to shake my head sometimes when I see the nonsense that happens in this &quot;industry.&quot; Too many info-marketers are quick to brag about how much money they are generating, but they think nothing of the money they are wasting in their businesses. In fact, for some, spending money is their way of tapping into the &quot;Law of Attraction&quot; to build their wealth mentality. I don&#39;t know about you, but I&#39;m more about making wealth stick than maximizing the amount of money that passes through my fingers.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Until you&#39;ve experienced it for a while, you will be blown away by how much profit there is in planning. Yep, it doesn&#39;t sound as sexy as copywriting or web launches, but planning is the most profitable thing you can do in your business. It&#39;s fun to complain about companies that put the accountants in charge, but there&#39;s a good reason they do it. Accountants know how to maximize profits.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> It is more like my son&#39;s shop class. There&#39;s a lot of drawing and planning to do before the cutting can begin. But a little planning makes the cutting a lot more effective and the results more beautiful to behold.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> What do you think? Do you disagree or have a comment? Visit the page <a class="inf-track-72489" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths" shape="rect" style="color: rgb(9,52,193);">Shop Class for Info-Marketers</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <br clear="none" /> Best wishes</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <span style=""><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="175" /></span></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> </td> </tr> </tbody> </table> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 5px; color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; width: 100%;" valign="top" width="100%"> <h3 style="font-family: arial; font-size: 14px;"> Dan Kennedy&#39;s Information Marketing Special Report</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Dan Kennedy&#39;s most recent Dan Kennedy&#39;s September Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Here is a quick summary of the topics included:</p> <ul> <li> The end of America&#39;s franchising boom?</li> <li> Forget about &quot;training&quot; and &quot;seminars,&quot; and think &quot;EVENTS.&quot;</li> <li> New online research resources</li> <li> How to get yourself promoted</li> <li> Info-marketers in the air</li> </ul> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through November 30, 2014.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> &nbsp;</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-72491" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-september-2014-no-bs-infomarketing-letter" shape="rect" style="color: rgb(9,52,193);">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3 style="font-family: arial; font-size: 14px;"> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td colspan="1" height="1000" rowspan="1" style="height: 1000px;" valign="top"> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0px 0px 0px 10px; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 225px; height: auto;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> <table cellpadding="3" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 220px;"> <tbody> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 10px 0; width: 270px;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> IMA Easy Content Library</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> As an IMA member, you have access to the <a class="inf-track-72495" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the <a class="inf-track-72497" href="http://www.info-marketing.org/resources/easy-content-library" shape="rect" style="color: rgb(9,52,193);">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="202" /></p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-72499" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay" shape="rect" style="color: rgb(9,52,193);">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 6px; background: rgb(233,233,214); border: 1px solid rgb(102,102,102); color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> News to Share with IMA Members?</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org" shape="rect" style="color: rgb(9,52,193);">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" colspan="1" rowspan="1" style="color: rgb(0,0,0); font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid rgb(102,102,102); background-color: rgb(233,233,214);"> <h3 style="font-family: arial; font-size: 14px;"> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" style="margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal;" width="209" /></h3> <h3 style="font-family: arial; font-size: 14px;"> Faster Implementation =<br clear="none" /> Faster Profits for You</h3> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-72501" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p style="font-size: 12px; font-family: arial; margin: 0; color: null;"> Check out the<a class="inf-track-72503" href="http://www.info-marketing.org/resources/buyers-guide" shape="rect" style="color: rgb(9,52,193);"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="color: rgb(5,2,2); font-size: 12px; font-family: arial; margin: 0; padding: 0; background: none; border: none; white-space: normal; line-height: normal; width: 100%;"> <tbody> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> <tr> <td colspan="1" rowspan="1" valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 11 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shop-class-for-info-marketers Open Coaching Call for IMA Members - November 2014 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-november-2014 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> November 25, 2014<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> December 16, 2014<br /> January 29, 2015</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 7:00 am, 26/11/14, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Thu, 06 Nov 2014 12:37:52 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-november-2014 Dan Kennedy's October No B.S. Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-october-no-bs-information-marketing-special-report <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU9jdG9iZXItMjAxNC1Oby1CUy1JbmZvLU1hcmtldGluZy1TcGVjaWFsLVJlcG9ydC1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-October-2014-No-BS-Info-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-October-2014-No-BS-Info-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s most recent No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> People Are Far More Into Recess Than Class. How Did This Happen, Anyway? And How Can We Profit From It?</li> <li> The Entertainment Revolution</li> <li> Subcultures Can Be Leveraged</li> <li> The three ways to profit from the division of the population into subcultures</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through November 30, 2014.</p> </div> Wed, 05 Nov 2014 22:33:04 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-october-no-bs-information-marketing-special-report Weekly Ezine: A Success Ended in Bankruptcy http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-a-success-ended-in-bankruptcy <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> November 4th, 2014 | Week 44 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Before I succumb to the Thanksgiving and Christmas season, I&#39;ve got one final scary Halloween story for you.</p> <p> You&#39;d think that if you were an info-marketer attracting nearly 100 people to your $997.00 per seat seminars, selling out two 18-person $10,000.00 per person coaching groups, that your money problems would be over. Well, that&#39;s a trap and you&#39;d be wrong. Truth is this scenario led to a bankruptcy for an info-marketer I know.</p> <p> If you are new to the info-marketing business, what I am about to share is extremely advanced information. The kind of stuff few people know about and NO ONE talks about. Conventional wisdom says that if we share the real information with people, they&#39;ll realize info-marketing is a real business with real business problems and will head for the exits. We tend to keep it a secret, but the info-marketing business is like a squirrel. It looks really cuddly and cute, but when you get close, it wants to bite you.</p> <p> Still, the info-marketing business has several advantages to other businesses; here are a few:</p> <ul> <li> No storefront, you can be open 24 hours a day without having the cost and time commitment of manning an actual store</li> <li> Low start-up capital: the cost of launching an info-marketing business is far lower than most businesses; you can get started for a few thousand or even a few hundred dollars</li> <li> High margins: while most retailers are happy making 50 percent of the sales price for their product, an info-marketer can generate 90 percent or more of the sales price as gross profit</li> </ul> <p> So, with all these advantages, how on earth could someone have a problem? Think of it this way: Even if you are driving a Volvo, a car built like a tank with lots of safety features, if you are a careless driver and get into a bad accident, you can still get hurt.</p> <p> The case I mentioned above is tragic because that info-marketer thought everything was going right. He had been selling coaching programs and products for a couple of years and decided to put on his first event. His friends had hosted events, they&#39;d sold thousands of dollars in seats and had put dozens of people into coaching programs, so this info-marketer thought it was time to give it a try himself. His first event was a success, with more than 100 people in the room, 97 of them paid. Plus, he launched two new coaching mastermind groups and sold them out, 36 people for $360,000.00 a year in revenue. This was the most he&#39;d ever sold in one day, and he was really excited. It was an achievement to be proud of!</p> <p> Want to know what happened? Not surprisingly, the story is a little complicated, with several elements coming together. You&#39;ll have to bear with me as I share some numbers.</p> <table border="0" cellpadding="10" cellspacing="0" style="border: 1px solid #006666; font-family: Arial,Helvetica,sans-serif; font-size: 12px; background-color: #ffffff; width: 100%;"> <tbody> <tr> <td colspan="4"> <strong>First revenues: </strong></td> </tr> <tr> <td> &nbsp;</td> <td width="29%"> Event sales</td> <td width="33%"> 97 seats at $997.00</td> <td width="24%"> <div align="right"> $ 91,724.00</div> </td> </tr> <tr> <td> &nbsp;</td> <td> Coaching sales</td> <td> 36 people at $10,000.00</td> <td> <div align="right"> $360,000.00</div> </td> </tr> <tr> <td> &nbsp;</td> <td> Total revenue</td> <td> &nbsp;</td> <td> <div align="right"> $451,724.00</div> </td> </tr> </tbody> </table> <p> This info-marketer was thinking he was doing well. He sold an additional $450,000+ for his business. But, his first oversight was that he sold his coaching program exclusively in 12 monthly payments of $833.33. He didn&#39;t even give his members the option of paying in advance. And what&#39;s worse, since he held his event in late October, he chose to have the payments begin with the start of the new year. While this may have made sense from a sales perspective, it didn&#39;t work as a business decision. In the end, he never collected that coaching revenue.</p> <p> The info-marketer had invested a reasonable amount in marketing for the event, and he was lucky to have three of his friends joint venture with him. He appropriately recognized the importance of the task and hired a copywriter to create several direct mail letters, a script for a webinar and a website complete with videos. His investment was $54,000.00 for the copywriter, web development, printing and postage to promote his seminar.</p> <p> But that was no big deal because he generated $91,724.00 in sales! Yes, except he had agreed to give his joint venture partners 50 percent of his sales. Of the 92 seats, 87 of them were sold through his JV partners, so he had to pay $43,369.50 in commissions to them.</p> <p> If you were an attendee, you&#39;d think this guy was generating close to $100,000.00 if you looked at the number of people in the room and the $997.00 registration fee. Here&#39;s what the real numbers looked like:</p> <table border="0" cellpadding="10" cellspacing="0" style="border: 1px solid #006666; font-family: Arial,Helvetica,sans-serif; font-size: 12px; background-color: #ffffff; width: 100%;"> <tbody> <tr> <td> Event sales</td> <td width="33%"> 92 seats at $997.00</td> <td width="24%"> <div align="right"> $ 91,724.00</div> </td> </tr> <tr style="border: 1px solid #006666;"> <td> Marketing costs</td> <td> &nbsp;</td> <td> <div align="right"> - 54,000.00</div> </td> </tr> <tr> <td> Affiliate commissions</td> <td> &nbsp;</td> <td> <div align="right"> - 43,369.50</div> </td> </tr> <tr> <td> Total revenue</td> <td> &nbsp;</td> <td> <div align="right"> <span class="style3"><strong id="internal-source-marker_0.7">($ 5,645.00)</strong></span></div> </td> </tr> </tbody> </table> <p> Let me be clear: There is nothing inherently wrong with this. It&#39;s perfectly reasonable to invest $5,645.00 to fill a room with almost 100 great prospective customers. You might even consider it a bargain. The problem was that while this info-marketer knew he had spent money to fill the room, in his mind his total money out of pocket was only about $50,000.00 to $75,000.00. He didn&#39;t realize the real costs of filling the room. And that was just the beginning. His bigger problems started once the event began.</p> <p> This info-marketer had been to a lot of other people&#39;s seminars. He wanted to do several things differently to improve the seminar&#39;s environment and make it more fun for his customers. The audio-visual crew to run the microphones and video record an event can easily cost $15,000.00 or more for a two- or three-day seminar. His costs were higher because he brought in a bunch of backdrops, extra lights and a DJ to play fun tunes and entertain people during breaks.</p> <p> He wanted to host his event at a fancier than usual hotel to put everyone into the wealth mindset. Because his event was at an off-season time, he was able to get a $119.00 room rate at a Ritz Carlton. It was a great deal. The one detail he didn&#39;t notice was what the Ritz Carlton charged for food and beverage, a full $85.00 for one gallon of coffee! Plus, because he aspired to put every else&#39;s events to shame, he bought a lot more food and beverage than he budgeted for. What&#39;s worse is his contract required him to sell a certain number of guest rooms at the hotel. Many of his attendees chose to share a room, and he missed his minimum room pickup, so the hotel charged him for the hotel rooms that weren&#39;t filled by attendees.</p> <p> Still, the whole time he was thinking, &quot;I generated almost $100,000.00 in registration fees, and I&#39;m selling $360,000.00 in coaching while I&#39;m here. So what if it costs me $100,000.00 to put on this event?&quot;</p> <p> Here&#39;s the key lesson from this info-marketer&#39;s experience: The bills for the event showed up in October and November. The AV was more than $31,000.00, and the hotel&#39;s master bill was more than $65,000.00. And the spending didn&#39;t end there.</p> <p> By the time the first coaching payments were due in January, the bills from the event were already 60 days late. This info-marketer had been spending a lot of money before he got the idea to put on his event, and so he already had large balances on his personal credit cards.</p> <p> He was distraught. What he thought had been an amazing success turned out to be his undoing. Because of what he&#39;d done financially in his personal life, he decided bankruptcy was his best option.</p> <p> I get sick when I think about this guy&#39;s experience because it didn&#39;t have to end the way it did. He could have easily put on his event for $30,000.00 or less. This would have been paid by the first month of coaching payments. And if he had offered his new coaching members a small discount for paying for the entire year in one installment, he&#39;d have had the money to pay the hotel and put some money in his pocket for the rest of the year. This info-marketing business could still be helping people and generating a profit for the info-marketer today.</p> <p> Not enough info-marketers understand the difference between revenues, profit and cash flows. While they may stay in business, they feel the pinch when they have to pay their bills with their credit cards for a while. A few simple worksheets can solve these types of problems forever.</p> <p> But the gurus don&#39;t want to talk about these issues for fear they&#39;ll scare people away from info-marketing, and info-marketers don&#39;t want to admit they have problems because they fear it&#39;ll make them look weak.</p> <p> Info-marketing is a real business. It has a lot of benefits over other businesses, but it still requires business-minded discipline. And just like there&#39;s no shame in hiring a copywriter to get sales letters, webinar scripts and website copy written quickly, there&#39;s no shame in hiring a financial expert to help you maximize the money you earn after you work so hard to create your business.</p> <p> I&#39;m about helping people who want to create real businesses. I want to help you build a business that unlocks your dreams and provides you and your family with real financial freedom.</p> <p> While this is Halloween and scary story season, we are also entering key planning season for next year. If you have an ambitious yet reasonable plan outlining the cash and profits you expect to generate from your business in 2014, you&#39;ll be in a good position to achieve those goals.</p> <p> If you&#39;d like some help putting together your plan, give me a call. I can break down your financials into an easy to understand chart to show you where all your money is going. What gets measured gets improved. You&#39;ll instantly discover how to keep more of what you are earning.</p> <p> What do you think? Do you disagree or have a comment? Visit the page <a class="inf-track-72239" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">A Success Ended in Bankruptcy</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> The #1 Essential Element of Info-Marketing</h3> <p> More sales are made today within the info-marketing world from a spoken presentation, either delivered online or from a platform in front of an audience, than any other media, including sales letters, websites and certainly social media. A terrific sales presentation is an essential building block of your business, having a &quot;go-to&quot; speech you can use that&#39;ll generate product sales can help you launch your business successfully and continue to generate new customers for years. This month&#39;s Best Practices in Information Marketing program is all about creating presentations that sell featuring a successful case example that you&#39;ll be able to view and watch as we break it down to reveal what was successful and why.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-72241" href="http://www.info-marketing.org/resources/best-practices-calls/item/the-number-1-essential-element-of-infomarketing">The #1 Essential Element of Info-Marketing</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: none repeat scroll 0% 0% #ffffff; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td style="padding: 0 0 10px 0;" width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-72245" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-72247" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-72249" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-72251" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-72253" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #e9e9d6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-72255" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-72257" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-72259" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 04 Nov 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-a-success-ended-in-bankruptcy September 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/september-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-56842"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMASeptember2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQVNlcHRlbWJlcjIwMTRKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p> <strong>Robert:</strong> Welcome to your Jump Start Coaching Call. I&#39;m Robert Skrob and this call is all about you and answering your questions.</p> <p> If you would like to jump in the queue and ask a question all you got to do is press 1 on your phone. That gets you into the queue and you can participate and I&#39;d love to be able to connect with you and help you in your business and answering any of your questions. All you need to do is click *1. It&#39;s going to take me a little bit. We moved over, you may not have noticed, I don&#39;t know why you would, but we moved over into a different bridge that&#39;s a little more powerful. But anyhow, so you&#39;ll just hit *1 on your phone and then you can ask a question.</p> <p> Now each month you get two calls as a member of the Information Marketing Association. You get one call which is the Best Practices in Information Marketing and that&#39;s really advanced. We really keep that kind of the cutting edge most advanced information and that usually has an expert and somebody who provides the content. And then we also have a Jump Start Coaching Call that is all for you answering your questions about whatever is going on in your business and it could be about a big business issue, it could be about how to pick a niche, it could be about anything that you want it to be. That&#39;s kind of the whole point is it&#39;s all about answering your questions. So you just jump in the game by pressing *1 and you can ask your question.</p> <p> You know what? Sometimes these calls go for 20 minutes, other times the calls go for, you know what? We&#39;ve had calls go almost two hours before. It really all depends on you and what kind of questions you have and how many questions that come through.</p> <p> I&#39;ve had the opportunity to attend quite a few events and meet different people and one of the things that has really struck me is really how important having a well thought out sales process is in one of these information marketing businesses, and especially myself over the last few months, really even a couple of years is I&#39;ve been working on different projects. You kind of set something up real quick in order to do proof of concept and a lot of times after you get the proof of concept you&#39;re like ah, you know, I&#39;m all done. That&#39;s cool. Move onto the next thing. What I&#39;m realizing is it&#39;s really worth going back and doing it right and investing the time and getting the sales message just right, optimizing the sales funnel and making sure that you&#39;re going to be able to convert customers each step of the way. Very often with clients I&#39;ll work with them just to get something set up just to go from zero to moving forward and that is great and you know what? For some people that&#39;s really all they want, but kind of one of the things for me for the next six months is going back and optimizing a lot of the sales funnels and processes that I&#39;ve put together in the past.</p> <p> So if you&#39;d like to get in the game and have a question for me just press *1 on your phone and operator Josh will take your name and city and go ahead and be able to pose your question. In the meantime we&#39;re going to go to Dave in Charlotte. Welcome Dave.</p> <p> <strong>Dave:</strong> Thank you Robert. By the way, just want to give a plug for your book here, <em>Start Up Your Own Information Marketing Business</em>. Great book. Thank you.</p> <p> <strong>Robert:</strong> Thank you.</p> <p> <strong>Dave:</strong> And my question is actually out of the book, so there&#39;s a chapter in here written by somebody else, this woman Milana.</p> <p> <strong>Robert:</strong> Uh-huh.</p> <p> <strong>Dave:</strong> And she does, right, she does a great job explaining some things that were new concepts to me and I just wanted to ask your opinion. She says in here that the, and I&#39;m fairly new in my business by the way, so she says the average membership in continuity programs tends to be around four months. So she&#39;s now putting together these programs that people run through kind of a training series or something like that, or a great ad and sort of drawing people in, so I wanted to ask you your thoughts on that, the best way to go about doing that. What do you think about that concept? You know what I&#39;m talking about I guess, right?</p> <p> <strong>Robert:</strong> Yeah. And there&#39;s a lot of different, a lot of different people have called it different things. I think one of the first things that I heard where it was kind of described it was called membernaire and it was a guy Jimmy D. Brown created this what he thought of as a concept, and I like going back to that. I think it was also Russell Brunson, he calls this concept Micro Continuity. But the reason why I like Jimmy D. Brown and this is probably going back to, I think Jimmy created this thought back in 2002, 2003 when email sequences were new and so when you bought the course you paid for it with your credit card, or you bought it so you&#39;re paying $39.00 a month or what-have-you, and what it did is it added you to an email sequence and so now each month, or Jimmy&#39;s thing is each week you would receive an email and within that email it would give you a link to that week&#39;s course. And the weeks were sequential and if you dropped out you would have to go back and start at the beginning. There was no, &quot;Oh wait a minute. I was in it for six weeks and quit and now I want to start over.&quot; Jimmy would have believed in three month courses dispensed weekly.</p> <p> <strong>Dave:</strong> Right.</p> <p> <strong>Robert:</strong> The cost of setting this up was several different little web pages with unique links on them so you don&#39;t necessarily, you&#39;re not going to do dave.com/1 because somebody by week four is going to figure out that these things are named sequentially so I could go get all the rest of them by just doing Dave/5, Dave/6. What you do is Dave/1 is start up coaching and they have no idea what next week is going to be, you know, it shows up and it&#39;s advanced coaching or what have you. And so you don&#39;t have to mess with user IDs and passwords. You don&#39;t have to mess with anything. The only technology is an email auto responder which is about the simplest thing you can learn and you&#39;re able to be in business.</p> <p> Milana&#39;s experiences showed her that members will stay for four months and I think that may be true for some markets and at some price points, but I haven&#39;t found that to be necessarily universal. But nonetheless, when you are selling somebody and you say, &quot;I got this great three-month program and in three months you&#39;re going to be able to do this, or within three months your people are going to be able to solve this problem, that problem, this problem, that problem, and that problem,&quot; and any time those problems come up they&#39;re going to know exactly what to do and be able to solve them for you. That&#39;s it. That&#39;s a remarkably compelling argument and also because it&#39;s termed from the beginning they feel like okay, well I&#39;m not necessarily doing this forever. I&#39;m just doing this for three months.</p> <p> One of the keys to it is that after three months there is another three-month course.</p> <p> <strong>Dave:</strong> Right. Okay. So it&#39;s just an upsell.</p> <p> <strong>Robert:</strong> Right. So it really never stops. It&#39;s just that instead of doing it when they buy it they think they&#39;re only doing it for 12 weeks and then when they get into it they&#39;re for instance if we were going to teach them what&#39;s in the <em>Start Your Own Information Marketing </em>book I&#39;m going to create a 12-week course that&#39;s going to take you through how to implement that which essentially is what the info marketing pyramid is, but it&#39;s a six-week course, but I&#39;m going to take you through a 12-week course and at the end of it you&#39;re going to have this program. Well, you&#39;ll figure out okay, well we have this whole concept in there about creating marketing for teleseminars. Well, I could easily have a four-week course on that and so at the end of the 12 weeks I go, &quot;Hey, by the way,&quot; and it&#39;s not really at the end, you really kind of introduce this about three weeks before the end because you&#39;re always promoting what&#39;s coming up next because it&#39;s just like a serial movie or a serial television show you want to tease what&#39;s coming up in the next episode so that they&#39;re all excited about seeing what&#39;s next. And you need to do the same thing in your emails out to them.</p> <p> You promote what&#39;s in this module, show them how to get it and then tease them about what&#39;s coming up next. So then in the emails towards the end about three weeks out you start teasing them about the next program, you know, &quot;Dave, I know you&#39;ve enjoyed this program. I&#39;ve heard so many great feedback from members and I kept getting questions about marketing for the teleseminar series and it&#39;s for that reason that I&#39;ve put together another four modules and good news Dave, you&#39;re automatically signed up to receive those. If you chose not to receive them just let me know and I&#39;ll be happy to discontinue your billing. But if you&#39;d like to receive them do nothing and you&#39;ll receive those modules automatically.&quot;</p> <p> <strong>Dave:</strong> Oh, I like that.</p> <p> <strong>Robert:</strong> So that&#39;s one key is that there is always another four or 12 modules that keep continuing. Okay. The second key is that there is an upsell built into the program, so about three weeks into the training I say, &quot;Hey, Dave, I&#39;ve had quite a few people ask me as they&#39;re going through this course if there&#39;s any way that they could get one-on-one help with me. And you know what? I am going to make time for clients who want it and meet a couple of standards to go ahead and get one-on-one training. And what you&#39;ll be able to do is you&#39;ll be able to send me your materials via email, I&#39;ll review them and critique and send them back to you just like I would a member of my own team who was building a business for me and the investment for that is,&quot; I don&#39;t know, for emails only support I might charge $99.00 a month or something like that. So you&#39;d take what was $39.00 and now it&#39;s $139.00.</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> And if you wanted to offer one-on-one coaching you certainly could also do that but I would charge a little higher fee.</p> <p> <strong>Dave:</strong> Sure.</p> <p> <strong>Robert:</strong> And the nice thing about it is there is an expiration date for the customer. Eventually they all drop out. But for the customer who joins today they get to start back at the very, very beginning module one. If you look at a continuity program that involves some newsletter or training ordinarily you&#39;ve got to come up with something new every single month forever. I mean Dan Kennedy he has to publish a whole brand new newsletter all written from scratch every single month and he has even in GKIC yeah there is a percentage of clients who&#39;ve been there for the last 25 years, the vast majority are turning over just like in any business. And so if you apply the 80/20 principle there&#39;s more money in the people who are turning over. You&#39;re making 80 percent of your profits from the 20 percent who keep turning over every time. Well, let&#39;s just get the 80 percent of the money from the 20 percent that keep turning over and then I won&#39;t have to do the work every month.</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> So for a low-level continuity, $25.00, $35.00, maybe $50.00 this is a very nice little model. If you go higher priced than that then you need to create new content every month. I think the benefit to this is you create the content once and you&#39;re able to use it for a very long time. It&#39;s scalable so you could have 20 customers or 20 million and it really doesn&#39;t matter. Just you&#39;re essentially delivering email messages and the software doesn&#39;t care how many it&#39;s delivering. It scales beautifully. And then also you&#39;re able to, all right, so you&#39;re able to grow it. The downsides are you never get the lifers, one, you&#39;re not building a relationship that is going to necessarily help you fill a seminar. So one of the keys of the GKIC business are the Super Conference and the Info Summit and each of those, those are very large income events for GKIC, and this type of continuity program and the relationship, you know, it&#39;s a good relationship and they get value and you are able to grow a business, but it&#39;s not the sort of relationship that folks are going to go, &quot;Yeah, I got to get on a plane and go see that guy.&quot;</p> <p> <strong>Dave:</strong> Right. Okay.</p> <p> <strong>Robert:</strong> So that&#39;s the concept in a nutshell. It&#39;s a neat little business and it can be part of a lot of different businesses. It&#39;s essentially what I set up with the Info Marketing Pyramid, that is you end up paying for it for three months and you get several weeks&#39; worth of modules and for that one I actually just built into coaching as part of the original sale. You know, the email support.</p> <p> <strong>Dave:</strong> Okay.</p> <p> <strong>Robert:</strong> There is a one-on-one coaching upsell that I introduce probably in week four or so, but by and large it is a nice little product that you can sell inexpensively and it can be scalable and something that a lot of your customers like and appreciate and that may be where you choose to start depending on what your market is. Does that help? Does that give you . . .</p> <p> <strong>Dave:</strong> Yes. Do you have time for one quick other question?</p> <p> <strong>Robert:</strong> Sure. Let me make the point because we&#39;ve had quite a few folks that have joined us even in just the last couple of minutes. This is your Jump Start Coaching Call so I&#39;m working with Dave in Charlotte at the moment, but you can be next. Just hit *1 and Josh will take your name and number and put you in the queue in the order received. Sometimes, again, we&#39;ve already gone 20 minutes, sometimes these calls last 20 minutes, sometimes they last an hour or even more. It all depends on the number of questions that you have and ask me about. So I gave Dave a very thorough answer because we had very few calls in the queue, but if you want to jump in just hit *1 and it can be your turn.</p> <p> So Dave, you had a second question?</p> <p> <strong>Dave:</strong> Yeah. This shouldn&#39;t take long. So tomorrow I have a webinar. So this is a free webinar I&#39;m doing and I&#39;ve done a number of these to get people to come into my continuity program. And in the past what I&#39;ve done is I&#39;ve offered them a product that&#39;s $97.00 but I&#39;ve given it away for free if they pay for shipping and enroll them in my program, and that&#39;s worked out pretty well. But I&#39;ve seen people like Lisa Sasevich do things like that where they offer a program, a series of webinars or a series of something that has a much higher price tag on it and I was toying with the idea of doing that. I have offerings like that and just trying to convert to that. And I&#39;m just wondering what your opinion is. Should I be trying to make that leap or should I continue to move toward that free, you know, $97.00 product into the regular continuity program?</p> <p> <strong>Robert:</strong> How many customers have you gotten to buy into the original offer?</p> <p> <strong>Dave:</strong> Well, I usually have about 20 people show up on the webinar and my conversion rate has been around, I think my average is 47 percent.</p> <p> <strong>Robert:</strong> How many unconverted leads do you have?</p> <p> <strong>Dave:</strong> So if I, if 20 people, I&#39;m not sure I understand the question, but if 20 people show up on my webinar and I give them the free product and it automatically enrolls them in my $49.00 a month program half of them will sign up for that.</p> <p> <strong>Robert:</strong> And in the life of this offer what is your inventory of unconverted leads? People who have come, accumulated number of people who have registered but not bought.</p> <p> <strong>Dave:</strong> Oh, okay. Well, let&#39;s see. I&#39;ve done these webinars probably just about four times now, so you know, just under a hundred people and so 50 of them have not converted. And I&#39;m constantly marketing to a list of about 5,000.</p> <p> <strong>Robert:</strong> Oh, okay. So you do, and that&#39;s a house list?</p> <p> <strong>Dave:</strong> Yes.</p> <p> <strong>Robert:</strong> Okay. Now I see no reason not to do another higher priced product. Front ending a continuity program is a bit challenging because you spend money marketing and time in this case putting on this webinar, but all you get back is a little bit of money for shipping and you don&#39;t get any money for the client for a couple of months or a month or whatever the time would be.</p> <p> <strong>Dave:</strong> Thirty days. Yeah.</p> <p> <strong>Robert:</strong> Thirty days. So it takes a while to get a return on your marketing investment. Introducing a higher priced product could be a great way to help liquidate marketing investments more quickly allowing you to fund more marketing investments.</p> <p> <strong>Dave:</strong> Okay. Yeah.</p> <p> <strong>Robert:</strong> It probably does make sense to introduce some other higher priced front end program that you can promote harder. If you&#39;re selling something, like I did these just this month I did a couple of workshops where I limited it to ten people and I charged $249.00. Well, by having that as a front end offer that gave me $2,500.00 per workshop I could invest in marketing it, and so I was able to reach hundreds of more people and get a lot more opt-ins even with that investment that now I can follow up with them on a follow-up sequence and the ten people who benefitted from the workshop helped fund all that for me. So I did collect anything.</p> <p> <strong>Dave:</strong> Right.</p> <p> <strong>Robert:</strong> So having something that is a $249.00 offer or up allows you to liquidate marketing costs and it can be a very smart piece of your strategy.</p> <p> <strong>Dave:</strong> Okay. Well, I&#39;ll give it a try.</p> <p> <strong>Robert:</strong> Well Dave, it&#39;s great chatting with you and thank you very much for your call.</p> <p> <strong>Dave:</strong> All right. Thank you.</p> <p> <strong>Robert:</strong> All right. If you&#39;d like to get in the game all you got to do is hit *1 and I&#39;ll be happy to answer your question and work with you on your business. In the meantime we&#39;re going to go to Brandon in Chattanooga. Welcome Brandon.</p> <p> <strong>Brandon:</strong> Hey, can you hear me Robert?</p> <p> <strong>Robert:</strong> I can. Welcome.</p> <p> <strong>Brandon:</strong> Okay. Very good. I can quit pressing buttons now.</p> <p> <strong>Robert:</strong> You can quit.</p> <p> <strong>Brandon:</strong> I got a hold of Jim Augustus Armstrong and he was remarkably helpful to me, so if you&#39;re an IMA member and if you ever need someone to communicate with on a specific problem you get your money&#39;s worth and more by getting a hold of these resources. So I appreciate you pointing me to him and so I am testing right now a niche that I came from which is painting contracting and have ran a quarter page ad in the American Painting Contractor to see if the market has a pulse and that&#39;s really kind of the question I was calling in today about is when do you know, how do you know and of course I guess the question is it&#39;s all about the math, but what have you seen or do you consider to be good niche response numbers in from trade publications. It has about 18,000 circulation. When do you know hey, I might be able to make a go of this, maybe there&#39;s enough interest in the market to do this?</p> <p> <strong>Robert:</strong> At this moment you don&#39;t actually have a sales letter. You just ran a lead capture ad?</p> <p> <strong>Brandon:</strong> Well, yes I actually do have a sales . . .</p> <p> <strong>Robert:</strong> Oh do you?</p> <p> <strong>Brandon:</strong> . . . I mean I recorded a little CD, I had some stuff printed and kind of taking your model and some of the stuff I&#39;ve heard Dan Kennedy, I called it The Academy for Professional Painting Contractors to give it kind of a little bit of niche and a little bit of gravitas at the same time. So yeah, I&#39;ve put almost everything together. I&#39;m putting the finishing touches on the sales letter, so you know, I&#39;ll hopefully be done with it today.</p> <p> <strong>Robert:</strong> Awesome. The one thing that I would emphasize because just for whatever reason 90 percent of the stuff that I&#39;m looking at right now the info marketer is talking about the things that the product does or, like, just today somebody was talking about well, you know, this will give you a great marketing plan and you&#39;ll be able to do a marketing calendar and what they don&#39;t understand is, well they understand when you point it out what they&#39;re missing is that nobody wants a marketing calendar. They want what a marketing calendar does which is provides certainty, help generate customers for them, become more efficient with their time, stop spinning their wheels, stop being frustrated, that they want. The marketing calendar isn&#39;t something they want. So in your lead gen ad as long as you are hitting the pain points and not talking about the product.</p> <p> <strong>Brandon:</strong> Yeah. Can I just read you the lead gen headline. You tell me if it&#39;s worth a crap or not?</p> <p> <strong>Robert:</strong> Sure.</p> <p> <strong>Brandon:</strong> Okay. And of course this is classic DR and if you&#39;ve seen it a thousand ways. But, &quot;New free report reveals secrets of how a know nothing painter started from flat broke but grew to over $1 million in repaint sales all during the great recession an sold his company for top dollar....&quot; And then it goes on, &quot;.... You know there&#39;s a little known secret about making huge profits as a painting contractor. The big money is not made in painting it&#39;s actually made in effectively marketing your services. If you&#39;re constantly worried about paying the paint store, your mortgage and meeting payroll or yourselves a flat line this new free report could change your life forever and help you make thousands per week easy,&quot; so on and so forth.</p> <p> <strong>Robert:</strong> I would want that to generate enough leads that if you sold between five and ten percent of those leads your product you would be within a few dollars of breaking even.</p> <p> <strong>Brandon:</strong> Okay. Let me write that down. So if I can sell five percent to ten percent of the leads.</p> <p> <strong>Robert:</strong> One that you are selling then you could be within range of breaking even.</p> <p> <strong>Brandon:</strong> Okay. Well, here&#39;s the pricing structures. The ad&#39;s $1,200.00. I had to put up a landing page for the free report, I had to do a recorded message. I recorded a little CD and I had it embossed with the logo of the Academy with a little fancy holder so that it looks more legitimate and then I&#39;m just putting together an 11 by 17 folded over report with an enrollment saying I&#39;m driving them to an application to apply. I&#39;m telling them what the cost is and it&#39;s $697.00 up front and then $297.00 -- $697.00 enrollment fee and then a $297.00 ongoing fee and so I mean really if I could sell just a couple I would break even, but the problem is if I can only sell couple and the ad only generates a couple it may not even be worth messing with creating the stuff.</p> <p> <strong>Robert:</strong> So from your ad I would like to see at least, because you only need to make two sales of your $600-something in order to break even.</p> <p> <strong>Brandon: </strong>True.</p> <p> <strong>Robert:</strong> And I would want to see you at least make one sale out of it because then at least you would break even after what, four months because of the continuity of the sale. So you need one, I guess you really need two with the economics of your business, you really need two, so I would want to see you generating something more than 20 leads out of that ad being able to convert two of them as kind of a litmus test. Now if you ended up with 18 then maybe that&#39;s okay and maybe even 15 is okay if you&#39;re still getting your two sales, but I would want to be seeing 20 leads come out of that.</p> <p> <strong>Brandon:</strong> Yeah, but then the question becomes can you get enough, you know, if that&#39;s two, then by month 12 I guess you&#39;ve got 24 but you&#39;ve had to develop I guess all this material for two people a little at a time, which I guess is okay.</p> <p> <strong>Robert:</strong> Well, we&#39;re talking about bottom threshold for acceptability and then you move on to other media. I mean if you&#39;re only getting 20 leads out of the magazine and you&#39;re able to convert two at least you&#39;ve tested the sales letter and you&#39;ve tested, you know, you know that the system works, you just need to go find some other media that you can scale.</p> <p> <strong>Brandon:</strong> Yeah. And I can always drag the painters off of Leads Please or something like that and go to the major markets and do a dog and pony show. I&#39;m just trying to see if there is a market for not having to manually sell this thing to begin with.</p> <p> <strong>Robert:</strong> Okay. Yeah. All agreed. So in terms of minimum, you know, the question again I wouldn&#39;t necessarily be excited with only getting 20. I&#39;d probably want to tweak the ad, play around with some different things, but if you don&#39;t get 20 then you know you can move on that that media even though 18,000 people are receiving it very few people are reading it and people have been trained by that media that that&#39;s not a direct response world. In some media they&#39;re trained you look at the magazine and then you go follow the links that are there and you go look at what they got. Other publications aren&#39;t that way and you kind of got to sift and sort.</p> <p> <strong>Brandon:</strong> Yeah. Well, I appreciate your time and I appreciate the service that you&#39;ve given us as we get started and so hopefully this one will, you know, I figure if they can do it for carpet cleaners and flooring dealers perhaps there&#39;s enough painters I could scrape together out there to make this work and give them my story.</p> <p> <strong>Robert:</strong> Sounds good.</p> <p> <strong>Brandon:</strong> All right. Thanks Robert.</p> <p> <strong>Robert:</strong> All right. Great chatting with you Brandon. All right. And if you&#39;d like to ask a question just press *1 on your phone and in the meantime we&#39;ve got Ellis in Los Angeles. Welcome.</p> <p> <strong>Ellis:</strong> Hey, how are you? Good morning.</p> <p> <strong>Robert:</strong> I am great. Glad to have you. Thank you for calling.</p> <p> <strong>Ellis:</strong> I have a question for you. In the association stuff you have a particular email had been sent out about having a look into the membership site that was a seven-figure membership site on an auto pilot. I can&#39;t seem to find that at all. I don&#39;t know if you know what I&#39;m talking about. There was a kind of an inside peek as to a $7 million membership site run on a part-time basis.</p> <p> <strong>Robert:</strong> Do you have that email by any chance?</p> <p> <strong>Ellis:</strong> I was looking for it and for whatever reason I can&#39;t come it across it but it gave you a membership site. I don&#39;t see where I can . . .</p> <p> <strong>Robert:</strong> There&#39;s probably a -- it may actually even just be on the Information -- that article or the content may just be on the Information Marketing Association website.</p> <p> <strong>Ellis:</strong> Okay. And not the membership site? I&#39;m on the Information Marketing Association site. I&#39;m looking at the resources. Would that be where it might be?</p> <p> <strong>Robert:</strong> Yeah. If you, I&#39;ll pull it up for just, it&#39;ll take just a second to pull it up myself. And of course now it takes a long time. But yes, there is that Info Marketing library is one of the first resources and if you click on that and then you click on product creation.</p> <p> <strong>Ellis:</strong> The Info Marketing library. Okay. I got it.</p> <p> <strong>Robert:</strong> Resources. And then product creation and then down on the right it should say membership site. It&#39;s under e-books. And now you have quite a few resources all about creating membership sites.</p> <p> <strong>Ellis:</strong> Okay.</p> <p> <strong>Robert:</strong> One of the best is that Michael Jams, that&#39;s Membership Website Builds Continuity and Business and then of course then there&#39;s that other it&#39;s Advanced Membership Sites, Building Interactive Online Forms as an Add-On to an Existing Marketing Business. Those two are pretty good pieces about building sites.</p> <p> <strong>Ellis:</strong> Yeah. What I do on a day-to-day basis is business consulting on a high-end basis and I travel extensively but it&#39;s become a pain in the neck when I drive. Obviously if we spend three days, sometimes three and-a-half days out of the house away from the office just being, you know, chasing around the airports and waiting and doing all that, so I wanted to really retch it up a membership model-based type of coaching program similar to what you are running, but exclusively for business consulting, you know, brick and mortar businesses.</p> <p> <strong>Robert:</strong> That sounds great.</p> <p> <strong>Ellis:</strong> So I will look at these resources.</p> <p> <strong>Robert:</strong> Yeah. And I think in particular the Michael Jams one is probably because he was working with insurance agents but the things that he was doing there are really very consistent with what you are trying to achieve.</p> <p> <strong>Ellis:</strong> Fantastic. What is the easiest, well the solution to the fallout? Eventually you said all members shift, you know, they will all cancel eventually. The duration is it on average six months, nine months?</p> <p> <strong>Robert:</strong> It depends totally on -- it really is across the board and it depends a lot on where you got the client. So if somebody, if you&#39;re doing a like Brandon was doing a, no it wasn&#39;t Brandon, was it Dave was doing a free trial offer into a continuity program where that&#39;s going to be the largest amount of fallout. If they are buying in like an association where they are buying in and they&#39;re paying dues when they start from day one, well, you&#39;re not going to have, you know, it&#39;s going to be a lot harder to make that first sale, but once you have them you&#39;re going to have maybe 85 percent renewal rate because they fought long and hard about doing it before they got in.</p> <p> Now we don&#39;t know which one will have the largest number of members so it&#39;s not so much how fast they fall out but how much they build is really what you&#39;re looking for and it could be that having even a 70 percent dropout rate in the first six months actually allows you to build a faster membership continuity membership than it would if you sold them from the front end and you had no dropout in the first six months.</p> <p> <strong>Ellis:</strong> I agree. I agree. In terms of consulting it&#39;s the same concept. I mean offering too much of a &quot;free stuff&quot; it really devalues your brand and your company as a whole because it also sets the mentality up of individuals seeking to get the free stuff and it&#39;s tire kickers, you know, what we call the tire kicker mentality, you know, kick the tires in the car at the lot and they never buy anything, you know. It really sets apart that concept from day one.</p> <p> <strong>Robert:</strong> So establishing the value from the beginning I think helps keep them in for longer. In terms of keeping them in it&#39;s all about the connection to the personality, your guru, and they stay to be part of a bigger mission, something that is larger than just ROI, I gave you money and now you give me this magazine. It needs to have some sort of overall mission that we&#39;re accomplishing here.</p> <p> With GKIC it&#39;s all about, or Dan Kennedy, it&#39;s all about free enterprise and making businesses grow and how that&#39;s going to help Dan accomplish his kind of social goals that other people kind of believe in. With others it can be something else. It doesn&#39;t all have to be that. But it needs to communicate a bigger mission. You want to have some recognition because all of us are all out there, each of your members is kind of in a world by themselves, they&#39;re connected with you but their family doesn&#39;t understand or their employees or nobody really understands them and so by giving them recognition for taking these steps you&#39;re helping them feel better about themselves.</p> <p> Next, connection, so helping put them into contact with each other. You&#39;ll find that the people who stay in your continuity programs the longest, and it&#39;s really one of the reasons why, kind of one of the secret sauces is to have in-person meetings so that they can meet each other. Then one of the other secret sauces is to have coaching programs where they meet each other and as it turns out they&#39;ll come to the meetings as much to see each other than it will be to see what you have and so you become the conduit of the community. And those are the real keys to getting the lifers.</p> <p> <strong>Ellis:</strong> Got it. Right. There&#39;s a sense of the community and the connection amongst themselves as well as they all strive towards a particular goal for whatever.</p> <p> <strong>Robert:</strong> So you have great content, you have a mission greater than just content, you have recognition and then connection.</p> <p> <strong>Ellis:</strong> Perfect. By the way, I did find what I was looking for. It&#39;s under the Select category, it&#39;s Business Models and it&#39;s the Anatomy of your $7 million Part-Time Information Marketing Business. That&#39;s where it is. Okay Robert, thank you so much for your time and I know there&#39;s other people that want to ask questions and get feedback from you so thank you for your time.</p> <p> <strong>Robert:</strong> And it was Business Models and then what?</p> <p> <strong>Ellis:</strong> It&#39;d be under Business Models, it&#39;ll pop up if you were in the Select a Category, the very, very first category is Business Models.</p> <p> <strong>Robert:</strong> Oh, okay. Okay.</p> <p> <strong>Ellis:</strong> And up pops the very first one is Anatomy of a $7 million . . .</p> <p> <strong>Robert:</strong> Oh, oh, yeah, yeah, yeah, okay, that&#39;s (inaudible 0:7:47).</p> <p> <strong>Ellis: </strong>. . . Part-Time Information Marketing Business.</p> <p> <strong>Robert:</strong> Isn&#39;t that amazing? I had just wrote that.</p> <p> <strong>Ellis:</strong> It&#39;s not that old either.</p> <p> <strong>Robert:</strong> Yeah, I know. That&#39;s a fabulous interview with Gene Kelly and yeah, okay, so it really had nothing to do with membership sites. That was what Gene Kelly has a gunsmithing, he has a business that teaches people how to do gunsmithing and locksmithing. All right. Well, Ellis it&#39;s great chatting with you.</p> <p> <strong>Ellis:</strong> Thank you. Appreciate it. Bye-bye.</p> <p> <strong>Robert:</strong> All right. And next up is Josh, but Josh we need you to press *1 because we just need to kind of re-identify what line you&#39;re on and if you would click *1 on your phone and then we&#39;ll be able to get through to you. Now Josh, and anyone else that has a question before we end if you want to be recognized after Josh, you hit *1 yourself and you can get in the game. I&#39;ll be happy to chat with you and answer your questions. So Josh, how can I help you today?</p> <p> <strong>Josh:</strong> Thank you. Can you hear me okay Robert?</p> <p> <strong>Robert:</strong> I can. Welcome.</p> <p> <strong>Josh:</strong> Thank you. Appreciate it. I have a question for you, I actually have a friend of mine that has a unique skill in the spa industry. She&#39;s trained for a certain technique and she has little or no interest in information marketing and I&#39;ve been doing some business consulting and visiting with her and I see the opportunity on her behalf and wonder if she said, &quot;Hey, how can you make this work? How can you package this up?&quot; because she&#39;s even going as far as she is teaching a workshop onsite to teach others this new skill and charging a fraction of what she could be. And so I think there&#39;s an opportunity there. I&#39;m wondering how she and I could work together possibly how I could structure it.</p> <p> <strong>Robert:</strong> Yeah. A quick for instance is the book publisher Entrepreneur Press that I work with on the books that I publish. I authored all the content, sat down and, you know, <em>The Official Get Rich Guide to Information Marketing, Second Edition</em>, I went through 60 hours&#39; worth of audio to create the outline and then something in the neighborhood of I think it was another $100 of actually creating the book, just a ridiculous amount of work and when they sell that book I get 10 percent of the wholesale price of that book which comes out to about forty cents per copy. So why not offer her, she&#39;s making nothing why not license her content and publish this as an online product. Maybe you even agree not to promote it in a certain area so it doesn&#39;t in any way cannibalize her in-person events and offer her 10 percent of the revenue.</p> <p> <strong>Josh:</strong> Okay. And I&#39;ve got your book right here on my shelf right behind me, so it&#39;s awesome, so I appreciate it.</p> <p> <strong>Robert:</strong> Yeah. So you&#39;re simply, it&#39;s just like a publisher of a book or anything else. The thing I got even though it&#39;s oh wow, forty cents a copy that really doesn&#39;t sound like a lot. But what I benefited from was their distribution and their knowledge of getting books out and they&#39;ve promoted to the entrepreneur magazine list, they&#39;ve promoted it within the magazine itself, it&#39;s in bookstores around the country because they&#39;ve got relationships with book distributors, none of which I had and that&#39;s the same deal that you&#39;re working with her is she neither has an inclination to figure any of this out, but she doesn&#39;t have any kind of distribution models or knowledge of how to put this online and you do and so you license the content.</p> <p> One of the things about that book deal is I think I committed to them for seven years and then even after that they have a right to renew it and you may, I&#39;m sure you can find an author agreement for a book deal simple contract online and then edit that or hire an attorney to create one for you. But one of the things is once you create that product you own it and then even if she wigs out and says, &quot;Hey, Josh, I hate you and I want you to stop selling this,&quot; you still own that and you can continue selling it and generating customers because you&#39;re going to do a whole lot of frontend work and you don&#39;t want her to wig out and pull the plug on some 50/50 deal or some partnership deal after you&#39;ve spent all these hours getting this thing going working for free, working on the comp, and she lets you do proof of concept and then tries to yank the rug out from under you.</p> <p> <strong>Josh:</strong> Very good. Excellent.</p> <p> <strong>Robert:</strong> All right. As long as you own it I think that&#39;s the real key and then you&#39;re able to create the backend with those clients.</p> <p> <strong>Josh:</strong> Basically the ongoing content was also the question and you answered that because it&#39;s a special skill and that&#39;s not something I necessarily want to learn to do, but you answered that already so I appreciate that.</p> <p> <strong>Robert:</strong> Yeah. What you know is these people are in the spa field and they&#39;re interested in unique things and so now you become the person that goes out and finds that stuff. And so as remarkable as this person is and what her technique is the thing is probably in 20 percent of the cities in America there is some other person with a unique skill and you&#39;re just out on the hunt for the next one that you can sell back to your people, or it&#39;s a diet program or it&#39;s some sort of marketing technique on building your spa.</p> <p> <strong>Josh:</strong> Yeah. Very good. Yeah. Thanks so much.</p> <p> <strong>Robert:</strong> All right. Josh. Well, that does it for today. Thank you so much for participating in the Jump Start Coaching Call. Thank you for your membership. Hey, one thing I wanted to let you know is I am going to be at the Info Marketing Summit and I look forward to seeing you there. If you haven&#39;t registered yet make sure you get on down to Dankennedy.com, find the Info Summit page and sign up. There&#39;s no good reason not to be there. A great, great, schedule and you know what? I look forward to seeing you. I&#39;ll be happy to answer your questions and we can chat a bit and I&#39;ll see you. So thanks a lot for participating today. Look forward to talking with you next month at the Jump Start Coaching Call.</p> </div> Fri, 31 Oct 2014 22:10:17 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/september-2014-jump-start-coaching-call The Key Difference between Info-Marketing that Fails and Succeeds http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56833"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201410.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1410-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> One of the biggest mistakes for info-marketers, experienced as well as those just starting out is weak copy. First, info-marketers must recognize that every coaching notice, every newsletter, every email and everything the customer sees is an opportunity to make a positive impression, create a sale or retain a continuity member. This program focuses on the essential copywriting principals for your most important sales letters as well as the everyday messages you send to your clients.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds">Read More &#187;</a></p> </div> Fri, 31 Oct 2014 22:05:17 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-key-difference-between-infomarketing-that-fails-and-succeeds Weekly Ezine: What it Means to Them http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-means-to-them <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 28th, 2014 | Week 43 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>A package of dead fish is an ominous sign that Luca Brasi has been killed and is &quot;sleeping with the fishes&quot; in <em>The Godfather</em> movie. A dead fish delivery can also mean other things, some of which may be even creepier.</p> <p> My friend Cheryl was a lobbyist in Washington, D.C. She had grown up in Florida, and her parents sometimes took her to Cedar Key, a charming Northwest Florida fishing village with a population of 698 people. After several particularly frustrating months dealing with elected officials and a bad breakup, Cheryl decided to cut and run from the D.C. Beltway pressure cooker. She landed in Cedar Key.</p> <p> She settled down within a week, taking a job at a restaurant, marketing its products via mail order on its website. Finally, Cheryl was content.</p> <p> That&#39;s when it started. You see, Cheryl is an attractive woman. At 28 and single, she&#39;s something of a catch, especially in a small fishing village. More than one local fisherman saw Cheryl&#39;s arrival as an answer to his prayers.</p> <p> The first suitor stopped by during Cheryl&#39;s eighth day living in Cedar Key. He brought her a cooler full of grouper filets, a delicacy around those parts. But remarkably, Cheryl was not impressed with the dead fish.</p> <p> It got much worse, unless you love seafood. Several suitors each brought his prized catch, attempting to gain Cheryl&#39;s affection. Each fisherman was trying to outdo the others. Within a few days, Cheryl&#39;s freezer was filled with crab cakes, clams, mackerel, bonefish, marlin and a lot more than she can remember. She did enjoy the marlin, and the smoked mullet was eaten before it made it to the freezer.</p> <p> Yet none of these gifts earned Cheryl&#39;s affection. Only one of the fishermen earned a date with her, and that was in spite of his generous gift. It&#39;s not that she didn&#39;t appreciate it; it&#39;s just that seafood doesn&#39;t make her amorous.</p> <p> As much as Cheryl didn&#39;t want me to do it, I just had to ask one of the fishermen: Why fish? Why not try to win Cheryl&#39;s affection with flowers or chocolate?</p> <p> You&#39;d think I had put a gaff hook in his gut. He was totally offended. Fish was much better than any flowers or chocolate. All you had to do was look at the relative prices for each, and besides, the fish was fresher than any flowers could be, considering they&#39;d have to be shipped in from somewhere else.</p> <p> I see info-marketers make the same mistake all the time. They create a product, something they build from scratch. Then they offer it to customers and are surprised when they don&#39;t eagerly embrace it. It is like bringing dead fish to a girl when what she wants is to be romanced with chocolate and flowers.</p> <p> If your marketing efforts aren&#39;t going as well as you hoped, consider if you are offering your customers something you are proud of rather than something they want. Maybe your customers view your product like Cheryl views fish; they like your product, but it doesn&#39;t make them fall in love.</p> <p> What makes your customers fall in love? Sometimes the answer is a lot simpler than we make it.</p> <p> What do you think? Visit the page <a class="inf-track-71056" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">What it means to them</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Quickly Building and Maintaining Membership Sites That Lock-In Members</h3> <p> A lot of information marketers are using membership sites as their main economic business drivers. Others are adding membership sites to existing continuity programs and/or are offering them as an upgraded membership level. This month features the Best Practices to turn membership sites into member retention tools.</p> <p> Membership sites have been around since the birth of the Internet. As websites became popular, securing a portion of a site&#39;s content in a password-protected area became a common strategy. However, some info-marketers have gone beyond that, using their sites to deliver information products and to retain members in continuity programs.</p> <p> Here is a quick list of the ways you can use membership sites; keep this handy throughout the call:</p> <p> Deliver content economically and quickly - Content is distributed instantly; no waiting for mail, an email or a fax to get delivered.</p> <p> Immediate gratification for new members - When members make a purchase from you, they are excited about what they are going to receive and concerned about whether they&#39;ve made a smart investment. A membership site gives them instant access to content so they don&#39;t have to wait for their first package from you.</p> <p> Member-generated content - Members create content through message boards and wikis. In many cases, members want to belong for the content they receive from other members, thus requiring minimal effort from you.</p> <p> Sense of community - Everyone is longing to be part of a group of people who understand them. Many times, members can help each other implement, share breakthroughs and congratulate each other on successes.</p> <p> Communication vehicle for you - Update your members on upcoming events and add-on features, all without additional marketing expenses.</p> <p> Exclusivity - The membership site makes non-members curious about &quot;what&#39;s behind the curtain,&quot; and some will join simply to see what they&#39;ve been missing.</p> <p> This call will focus on the content you should have on a membership site as a standalone business or if you are adding a site to an existing program. Then we&#39;ll discuss some of the easy content update strategies the pros use to make administration as simple as possible.</p> <p> Here is a summary of what we cover on this call:</p> <ul> <li> Essential elements of a membership site before you launch</li> <li> Content that keeps members visiting more and more frequently</li> <li> How to introduce a membership site to existing continuity members</li> <li> Promoting sites as a standalone business</li> <li> Site activities that keep members frequently visiting the site</li> <li> Building &quot;membership sites&quot; without the administration of user IDs and passwords</li> <li> Platforms to host your site, administer passwords and collect payments</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71058" href="http://www.info-marketing.org/resources/best-practices-calls/item/quickly-building-and-maintaining-membership-sites-that-lockin-members">Quickly Building and Maintaining Membership Sites That Lock-In Members</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71062" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71064" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71066" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71068" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71070" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 28 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-what-it-means-to-them Weekly EZine: Show Me http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> October 21, 2014 | Week 42 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>Imagine teaching someone how to use a hammer--in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who&#39;s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and swing the hammer with the other if he has never seen how it works?</p> <p> It&#39;s a lot easier to demonstrate how hammering a nail works than trying to explain it. When someone sees it in action, he instantly understands, even if he doesn&#39;t yet have the skill to do it himself. At least he can see how it works and know it is possible to get it to work. Either way, he is a lot closer to having the confidence to swing a hammer toward a nail pinched between two of his fingers.</p> <p> As info-marketers, we often find ourselves in situations where we are explaining things that appear simple to us but are difficult for our customers to visualize--or even to believe to be true.</p> <p> And so we learn elements of persuasion. Ways to make our arguments believed. To be convincing. Yet all of this falls short of proof.</p> <p> During a coaching call with me, an info-marketer was trying to decide which niche to pursue. While he&#39;d been working within a certain niche for years, he was curious about marketing to other niches, wondering if they might hold better opportunities. But in those new niches, he didn&#39;t have any success stories.</p> <p> In his current niche, this info-marketer had his own success story along with those of two other people he&#39;d been working with. For an info-marketer, stories that prove what you say actually works are essential. When considering which niche you should pursue, having case examples that prove what you say is an important factor. I recommended to this particular info-marketer that he stay in his current niche and use the stories he already had to build his business.</p> <p> In newsletters, during coaching calls and in your products, it&#39;s essential to include case studies, success stories or examples from people who are applying what you teach and generating results. Think of it this way, your new customer is going through your product, feeling resistance within himself as he tries to implement what you teach. Plus, he may also be getting resistance from his family, employees and others. What do you do? More teaching? No, more teaching won&#39;t help. You have to demonstrate. Show him what works by showing examples of it working for others. This proves your teaching works and helps him refute his spouse, his employees and his own self-doubt. You are building his confidence, which will greatly speed up his implementation.</p> <p> Another great benefit to case studies is they keep your newsletters new and interesting, even though you are demonstrating the same principles over and over. Each example is as different as the customer you profile. Readers enjoy the story, and they enjoy seeing the results.</p> <p> My formula for creating case studies is simple. I start with an interview, and then provide the interview transcript to a writer to create the written case study.</p> <p> Here are some interview questions to try. As you read the questions, replace the words &quot;info-marketing process&quot; with the name of your product or coaching program:<br /> * What&#39;s your background? How did you get started doing what you are doing now?<br /> * How did you discover [info-marketing process]?<br /> * What did you think of it when you first saw it?<br /> * How did you get started implementing [info-marketing process]?<br /> * What has changed in your life since you discovered [info-marketing process]?<br /> * What advice do you have for someone else who has just discovered [info-marketing process] and is deciding whether or not to try it?</p> <p> I conduct these interviews personally. It gives me a chance to provide my members with a small amount of free coaching and some ideas for them to try, plus I can explore something interesting by asking follow-up questions.</p> <p> Once I have a good interview recorded, I provide the recording to a writer. For a journalist or a writer, taking this type of interview and turning it into a compelling case study is relatively easy. Because of the state of the newspaper industry today, you can easily find good writers. You should be able to find one for your project with a Craigslist ad or by posting your job on Elance.com.</p> <p> Once you have these case studies, you can use them in monthly newsletters, pull them together into books to give to prospects or include them in products to illustrate particular lessons your members got particularly right.</p> <p> Use demonstrations, capture case studies everywhere you can and teach through examples rather than relying only on lectures.</p> <p> What do you think? Do you have any examples of stories that prove your customers get results from what you teach? Or do you disagree and have a better way? Visit the page <a class="inf-track-71036" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Show Me!</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Conducting Interviews That Inspire Customer Retention</h3> <p> Attracting great guests and conducting interesting interviews are a big part of the info-business. Many info-marketers create their products and monthly continuity programs from interviews with guest experts. For many, these experts provide the content for the info-marketers to package and sell in a variety of formats. Other info-marketers use monthly audio interviews as the foundation of their monthly continuity programs.</p> Identifying potential guests, inviting guests, educating them on you and your members, scheduling times, making the arrangements, conducting the interviews and duplication/distribution all take a lot of work. Plus, each step has to be done right to deliver a quality product to your customers. <p> This IMA Best Practices in Information Marketing call focuses on the best ways to attract guests and to conduct interviews that will keep your members excited and locked into your membership program.</p> <p> Here is a partial listing of the topics discussed on this call:</p> <ul> <li> Why so many famous people make themselves available for interviews</li> <li> How to convincing reluctant guests to agree to an interview</li> <li> How to calm guests&#39; concerns that you could make them look bad by agreeing to an interview with you</li> <li> Necessary preparation before the interview: advance research; scripts; and appropriate contact information</li> <li> Standard questions to ask that will elicit an interesting conversation</li> <li> Common mistakes to avoid in interviews</li> <li> The administrative issues related to conducting interviews, recording them and distributing them to members</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-71038" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/conducting-interviews-that-inspire-customer-retention">Conducting Interviews That Inspire Customer Retention</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-71042" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-71044" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-71046" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-71048" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-71050" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-71052" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Oct 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-show-me