Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Sat, 01 Aug 2015 11:46:02 GMT IMA Ezine Week 30 of 2015 | Keep Your Members Forever http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-30-of-2015-keep-your-members-forever <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 28th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 30 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>What if you kept 85 percent of your continuity members from one year to the next? Most for-profit marketers would consider this to be a spectacular success. With my association clients, I&#39;d be fired if I produced those poor results.</p> <p> If you are losing 15 percent of your members each year you&#39;ll have none left within 7-months. You can&#39;t build a vibrant community, a company or a lifestyle if membership is a constant revolving door.</p> <p> Is forming an association the secret? Not the way most marketers think about it.</p> <p> I was able to transform my membership marketing results within the association world by applying what I learned from Dan Kennedy about publishing content that solves problems for members. However, too many marketers stop there. They think content is what drives the continuity sale. I benefited so much from Dan&#39;s strategies because I already understood the other reasons why people join and renew their memberships.</p> <p> Losing 50, 60, 70 percent or more of your new members has become normal within the for-profit marketer world. As good as many of these marketers think they are with their product launches and platform sales, these people would last 5-minutes as a marketer for an association or as a fundraiser. And, so far, most are trying to remain stubbornly ignorant about the obvious solutions.</p> <p> If you are losing 70 percent of the new members you generate in your continuity program, how would you solve that problem? If you say, go get more new members, good news you are in the majority. The bad news isn&#39;t the answer that&#39;s going to empower you to grow a strong membership.</p> <p> How about repair the dropout problem before we ramp-up our new member growth? Doesn&#39;t that make sense?</p> <p> I&#39;m all for launching a program and seeing what happens. It&#39;s critical to expose your program to customers and learn from the feedback you receive. But, once you get it, ignoring that feedback is ridiculous.</p> <p> There&#39;s no more powerful business model than monthly continuity. Having a list of hundreds or even thousands of customers who have already authorized you to charge their credit card and ship your products provides cash flow, a ready source of customers for future back-end products and a nice lifestyle for you. Where it goes wrong is no one is talking about what it really takes to make these programs work.</p> <p> The traditional theory is that all you need to do is send them some stuff. Customer comes to your website, buys some stuff. With a little salesmanship you convince that customer to pre-approve a monthly shipment of your stuff. And, to make it sound important, call it a membership. Sounds good, but not to your customer.<br /> <br /> What if I called you my finance? Could I impose upon you the obligations of being my finance? Do you feel a sense of relationship? Quite the opposite, I&#39;m guessing it feels creepier than anything else.</p> <p> The words we use to describe relationships have an emotional meaning. When someone misuses one it doesn&#39;t feel right. The same thing happens when you characterize a customer relationship as a membership when you haven&#39;t first established a member relationship. To your customer, it&#39;s a creepy. And, he doesn&#39;t feel any obligation to you just because you call him a member.</p> <p> The answer? I could give you a list of strategies to build a membership relationship but that&#39;s not my point here. The real answer is to become a professional membership marketer.</p> <p> It&#39;s similar to the difference between being a one-night stand and a spouse. As a one-night stand, you hope there&#39;s not a lot of conversation. Less that could get in the way. Sounds a lot like the Internet marketers I meet who avoid their customers. They don&#39;t provide phone numbers on websites because they don&#39;t want people to call them. Then they wonder why their continuity members cancel so quickly.</p> <p> It&#39;s the opposite as a spouse. A spouse is there to talk, to engage and to build a relationship.</p> <p> Are you happy with the relationships you have in your life? There&#39;s only one-way to fix that, engage.</p> <p> Are you happy with the relationship you have with your members? Are they sticking with you or are they gone as fast as they arrive? The solution is the same, engage.</p> <p> Become a professional membership marketer. Study the best membership marketers in the business, Harley-Davidson, Disney, and Glenn Beck. What do they provide their members beyond the value of their products? What do they deliver that keeps members engaged and builds a relationship.</p> <p> Look, don&#39;t feel bad. My clients include more than 30 Florida Harley-Davidson dealerships. Even though they are immersed in the culture many of the dealers themselves don&#39;t understand how to create a member relationship with their customers that transcends the simple exchange of money for steel, rubber and roll. You&#39;d think with a brand and culture as distinctive as Harley-Davidson it would be backed into their dealers&#39; DNA. Unfortunately many became blind to it as they deal with the daily swirl of running a business.</p> <p> If your membership, your lifestyle and your business are important to you, I&#39;m challenging you to become a professional marketer. Study what it takes to transition from a customer relationship to a member relationship. Then learn how you can serve your members, engage them, and delight them so you can retain them forever.</p> <p> I&#39;m sharing the same member retention secrets I&#39;ve been implementing with my private clients over the last 6-months to tremendous results. It&#39;s a brief document titled, <a class="inf-track-86347" href="http://bit.ly/1FLFZ2p"><em>Member Retention: Why most membership programs fail and how to boost your member retention from weeks to years. </em></a></p> <p> If you&#39;d like to keep more of the members that you are losing each month but don&#39;t know where to start, this can give you several quick-wins that&#39;ll immediately improve retention. Just follow the steps I outlined and you&#39;ll be light-years ahead of anyone else.</p> <p> If you&#39;ve been working on retention for years and you think you have it down pretty well, this will give you a scoreboard to judge your program&#39;s performance as well as a few ideas you may have not yet thought of that can help you retain more of the members you recruit.</p> <p> <a class="inf-track-86349" href="http://bit.ly/1FLFZ2p">Member Retention</a> is free. Just click the link below:</p> <p> <em><a class="inf-track-86351" href="http://bit.ly/1FLFZ2p">Yes, Robert, send me Member Retention right now!</a></em></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span></p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s No BS Information Marketing Special Report</h3> <ul> <li> REPLACEMENT is the ultimate entrepreneurial achievement</li> <li> How to have monumental success lead to monumental failure</li> <li> If you wait until you&#39;re ready, it&#39;s too late</li> <li> Two things that matter most, to your overall satisfaction with your End Game.</li> <li> Most info-marketers wind up at a point where they cannot develop the business further without crossing some Rubicon requiring substantial investment, a big leap in infrastructure, new and significant risk or engaging in activities they find loathsome or are unprepared for.</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through August 31, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-86353" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2015-no-bs-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" style="background: #ffffff none repeat scroll 0% 0%; margin: 0px 0px 0px 10px; width: 225px; height: auto;"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" style="width: 220px;"> <tbody> <tr> <td style="padding: 0 0 10px 0;" width="270"> <a class="inf-track-86355" href="http://www.info-marketing.org/subscribe"><img alt="subscribe to the IMA community" border="0" height="101" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/subscribe_box.png" width="220" /></a></td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-86357" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-86359" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-86361" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-86363" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-86365" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-86367" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" style="width: 750px;"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #fff; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 28 Jul 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-30-of-2015-keep-your-members-forever IMA Ezine Week 29 of 2015 | How to Create a 156% Membership Increase http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-29-of-2015-how-to-create-a-156-membership-increase <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 21st, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 29 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>You&#39;ve been told for years to examine when your members drop-out of your continuity program. Then, right before the month with the highest member drop-out rate, give them a gift, such as food, to encourage them to retain their membership. The thinking is that this gift will create goodwill and trigger the Law of Reciprocity so the member sticks with you. Then, I suppose you&#39;ve &quot;gotten them over the hump&quot; the member will stay with you forever.</p> <p> Turns out the box of cookies doesn&#39;t work. Neither does more stuff.</p> <p> What I&#39;ve found over and over again is that poor retention at any phase of the membership cycle starts when you welcome your new member. Before I reveal what we did, allow my client, Richard Menneg describe the transformation his company experienced when he implemented a new member welcome system in addition to the other changes we implemented:</p> <p> <em>&quot;Working with Robert Skrob and implementing his strategies we&#39;ve increased the size of our alumni program 156% generating an additional $1.4 million annually. Plus, our average lifetime customer value increased by 37%! Robert is my go to expert for forging a stronger relationship with our customers to provide them with greater value so they become more valuable, long-term customers.&quot;</em><br /> <strong>Richard Menneg, President<br /> Automotive Training Institute</strong></p> <p> The Automotive Training Institute provides coaching services to auto repair shops throughout the United States. While they experienced success with new auto repair shops sign-up for their $45,000.00, 30-month coaching program, they were frustrated with how many of their coaching members wouldn&#39;t follow the coaching that was provided, didn&#39;t engage in the training they purchased and dropped out of the program.</p> <p> I hear from clients a lot about this. Customers invest in the program, don&#39;t do anything and then complain that the program doesn&#39;t work. Obviously, they didn&#39;t work the program but the problem is deeper than that.</p> <p> I often find the culprit in the member welcome. We have to show new members how to engage.</p> <p> This, by the way, is the fatal flaw of most membership sites. Site providers create these huge sites that can solve any problem their customers have. A new user joins, gets a user id and may be genuinely impressed with the content available. However, they never engage. Sure, some download a whole bunch but few really dig in. Thus, retention suffers.</p> <p> Imagine for a moment, walking on a college campus. Rather than setting-up a class schedule, what if the administrators allowed freshman to wonder from classroom to classroom. Even if they tried to engage, they&#39;d sit in one classroom to listen for a while and then move on. Sure, they&#39;d have class titles to guide them which class to chose but without a context for what those titles mean. This doesn&#39;t work.</p> <p> In college, administrators create curriculums. They outline a sequence of classes. Then, they tell students, if you want to accomplish this, take such and such sequence of classes. Each class builds on the other, there&#39;s measurable progress and milestones and the graduation rate is a lot higher than it would be if you let little Johnny roam the campus to build his own curriculum on the fly.</p> <p> How is your continuity program set-up? Do you have established curriculums based on the problem your member is trying to solve or what your member is trying to achieve? Or, do you force your members to roam around the site on their own trying to figure out what&#39;s relevant for them?</p> <p> One of the keys to a growing continuity program is the new member welcome package. My daughter is a freshman at Florida State University and there was a 2-day orientation session that included a sleepover in a college dorm. FSU understands for their students to be successful, setting expectations, creating a plan and integrating them to a community is crucial.</p> <p> In our world people say, all you have to do is set-up a continuity program, send them stuff every month and you get to charge their credit card. Little is taught or discussed about keeping your members beyond sending a box of cookies a month before drop-outs spike. It&#39;s not your fault if you&#39;ve been struggling to grow your continuity program as members drop out and it seems like you aren&#39;t getting anywhere. The good news is there is an answer.</p> <p> When I started working with Automotive Training Institute (ATI) their member welcome consisted of a blue two-pocket folder with materials stuffed inside, a DVD in a gem case and a few handouts for the seminar on the DVD that had been photocopied so many times the pages were crooked and hard to make out the words.</p> <p> <img alt="" height="277" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ATIMemberWelcomeKit.jpg" width="400" /></p> <p> After a bit of digging through their numbers we determined that clients who attended the first 3-day training seminar that was part of the program got better results in their repair shops and stayed far longer in the coaching program. I focused ATI&#39;s new member package on getting each new member engaged into their first training.</p> <p> Through the package, all roads led to &quot;attend your first training.&quot; The package included a poster that gave members a visual representation of ATI&#39;s coaching curriculum. However, too many times someone can become overwhelmed if they feel like it&#39;ll be a lot of work. This package explained the step-by-step nature of the program, the on-going coaching offered and kept the new member focused on the dream of creating a highly profitable auto repair shop.</p> <p> One of the aspects I&#39;m most proud is the booklet that explains the program. This booklet outlines the program curriculum and reinforces the dream of owning a highly profitable auto repair shop that&#39;s managed by a team of dedicated employees that many of ATI&#39;s clients create within the program. In addition, this booklet outlines what new members can expect from ATI in the form of coaching, training and support. I also included a page dedicated to what ATI expects from the client. I purposely made ATI&#39;s list look a lot longer than the client&#39;s list. However, it teaches the client early on what they need to do to create a super successful auto repair shop. This starts the relationship out with clear expectations and reinforces the excitement the member felt when he purchased the program.</p> <p> How are you welcoming your new members? The success of your continuity program depends on how well you establish expectations, provide them with a plan and integrate them into your community. The good news is it&#39;s easy and you&#39;ll soon experience a tremendous transformation the success of your continuity programs.</p> <p> I&#39;m sharing the same member retention secrets I&#39;ve been implementing with my private clients over the last 6-months to tremendous results. It&#39;s a brief document titled, <a class="inf-track-84670" href="http://bit.ly/1FLFZ2p"><em>Member Retention: Why most membership programs fail and how to<br /> boost your member retention from weeks to years. </em></a></p> <p> If you&#39;d like to keep more of the members that you are losing each month but don&#39;t know where to start, this can give you several quick-wins that&#39;ll immediately improve retention. Just follow the steps I outlined and you&#39;ll be light-years ahead of anyone else.</p> <p> If you&#39;ve been working on retention for years and you think you have it down pretty well, this will give you a scoreboard to judge your program&#39;s performance as well as a few ideas you may have not yet thought of that can help you retain more of the members you recruit.</p> <p> <em><a class="inf-track-84672" href="http://bit.ly/1FLFZ2p">Member Retention</a></em> is free. Just click the link below:</p> <p> <em><a class="inf-track-84674" href="http://bit.ly/1FLFZ2p">Yes, Robert, send me Member Retention right now!</a></em></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Using Awards to Get Better Member Results and Improve Your Retention</h3> <p> How would you like to have your customers excited about achievement and competing with each other to demonstrate how they implemented what you teach better than any of your other members? How would you like to create a community of success within your membership? Awards programs bring out the competitive drive in your members by creating belief that they can implement your program, giving your members short term goals and by keeping members engaged in your program even when they become frustrated with mastering new skills. This program can transform your membership into a culture of success improving your member retention.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-84676" href="http://www.info-marketing.org/resources/best-practices-calls/item/using-awards-to-get-better-member-results-and-improve-your-retention">Using Awards to Get Better Member Results and Improve Your Retention</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0;" width="270"> <a class="inf-track-84678" href="http://www.info-marketing.org/subscribe"><img alt="subscribe to the IMA community" border="0" height="101" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/subscribe_box.png" width="220" /></a></td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-84680" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-84682" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-84684" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-84686" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-84688" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-84690" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-84692" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-84694" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Jul 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-29-of-2015-how-to-create-a-156-membership-increase IMA Ezine Week 28 of 2015 | 5 Ways to Keep Continuity Members for Life http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-28-of-2015-5-ways-to-keep-continuity-members-for-life <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 14th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 28 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I hear comments like these all the time:<br /> <br /> <em>&quot;Members tell me there&#39;s just not enough value to justify their monthly continuity.&quot;<br /> <br /> &quot;Why should members continue paying when they can get the information for free on the internet.&quot;<br /> <br /> &quot;Members tell me it&#39;s too expensive, we&#39;ve got to give them more value.&quot; </em></p> <p> Most continuity marketers do one of two things to solve these problems:</p> <ol> <li> Sell harder</li> <li> Provide more return on investment</li> </ol> <p> Look, selling harder is important. Members have to understand all of the benefits you offer and how they can solve problems within their lives. And, without it, the #2 solution of giving them more just overwhelms the members with more stuff they don&#39;t value, even if it could be valuable.</p> <p> Instead here are the 5 keys to retaining your continuity program members:</p> <p> <strong>1. Connection with others</strong></p> <p> Many years ago I had the opportunity to work with the Florida Society of Dermatology. I grew the membership by 40% even while the association increased its dues rate by 50%. There were a lot of lessons in that long-ago achievement but one that&#39;s really stuck with me.</p> <p> It was fascinating to me how there was a large group of members who attended the Annual Meeting each year regardless of the location or agenda, they were there. There was a group of members who had built friendships with each other. Attending the event each year was an exclusive club for them, a chance to get together and reconnect with old friends. Members will keep their membership for decades because of the relationships they form with other members long after their interest wanes in what you publish and produce.</p> <p> There is a trick I discovered to make this work, get long-term members mix with new members. Long-term members are at a different place and have a different perspective than new members. The key is helping long-term members understand the value in meeting new member where they are to make them feel welcome through that awkward period where they make connections and learn the culture. Then, your membership and your events becomes THE place where members feel like they are an important part of a community of people like them.</p> <p> <strong>2. Invitation to grow</strong></p> <p> A lot of continuity program marketers deride new members saying they confuse activity with achievement. For many of your members, conducting research, talking about launching a new initiative and planning is as rewarding as implementing a new initiative.</p> <p> It can become frustrating to you and me; we want them to DO SOMETHING. Our insistence is on action chases these members away. This internal growth is as important to the development as the external growth. Being open to these members, providing them with support and nurturing keeps them around longer and equips them to implement, when they are ready.</p> <p> <strong>3. Recognition from peers</strong></p> <p> Your members are lonely. Who can they share their successes with? If they are business owners they can&#39;t go home and brag to their family, their family is frustrated that they spend too much time at work. Can they brag to their competitors? No, they&#39;ll swipe the idea. Can they brag to their customers? Probably not, their customers don&#39;t care if they are doing well in business, they want cheaper products. And, what about their employees? Nope, the employees will just want a raise if they hear the business is doing well.</p> <p> At their core, everyone feels alone and has a desire to be noticed. How are you making your members feel noticed? Do you profile them within your publications? Feature them in your trainings? How do you reward their progress within your group?</p> <p> <strong>4. Part of something</strong></p> <p> True sports fans view a win by their favorite team as a personal victory for themselves. They go through their lives but smile when they think of the Packers and what Aaron Rogers is going to do to the Bears this weekend. Your members feel like they are part of a group, joined together in an important cause, a battle for pride against another cities.</p> <p> Help your members see each other&#39;s victories as personal victories, to perceive group achievements as personal achievements. This creates a connection that transcends the content you deliver.</p> <p> <strong>5. Return on investment </strong></p> <p> And we get back to the old standby, what&#39;s in it for me. &quot;Golden Handcuff&quot; or &quot;Pain of Disconnect&quot; benefits that lock members into membership are an important part of what you offer. It absolutely helps them justify your membership to others or even their analytical selves. But, return on investment benefits are only 20% of the reasons why members retain their membership. Don&#39;t focus 100% of your time on 20% of the value your members demand.</p> <p> Giving your continuity members value for their monthly payments is critical. However, enough is enough. You won&#39;t increase retention by piling on more. Instead, think like an association does, give your continuity members different forms of value to improve retention. You&#39;ll find that it builds a better relationship with your members, creates a great rapport and builds a healthy long-term relationship with your continuity program members.</p> <p> I&#39;m sharing the same member retention secrets I&#39;ve been implementing with my private clients over the last 6-months to tremendous results. It&#39;s a brief document titled, <em><a class="inf-track-84646" href="http://bit.ly/1FLFZ2p">Member Retention: Why most membership programs fail and how toboost your member retention from weeks to years. </a></em></p> <p> If you&#39;d like to keep more of the members that you are losing each month but don&#39;t know where to start, this can give you several quick-wins that&#39;ll immediately improve retention. Just follow the steps I outlined and you&#39;ll be light-years ahead of anyone else.</p> <p> If you&#39;ve been working on retention for years and you think you have it down pretty well, this will give you a scoreboard to judge your program&#39;s performance as well as a few ideas you may have not yet thought of that can help you retain more of the members you recruit.</p> <p> <a class="inf-track-84648" href="http://bit.ly/1FLFZ2p">Member Retention</a> is free. Just click the link below:</p> <p> <em><a class="inf-track-84650" href="http://bit.ly/1FLFZ2p">Yes, Robert, send me Member Retention right now!</a></em></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Grow Your Info-Marketing Business by Delivering Less Stuff with Higher Value</h3> <p> As an information marketer, we&rsquo;ve been taught more is better. If you want to deliver higher priced products, you&rsquo;ve got to deliver more stuff. The &ldquo;thud factor&rdquo; when the customer receives your product is meant to communicate higher value. Yet, value is like water, too much water is just as bad as too little. This month&rsquo;s program focuses on identifying your customer&rsquo;s pain points and delivering exactly what solves their problem and nothing more. This program can transform your new customer sales process and even improve member retention.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-84652" href="http://www.info-marketing.org/resources/best-practices-calls/item/grow-your-infomarketing-business-by-delivering-less-stuff-with-higher-value">Grow Your Info-Marketing Business by Delivering Less Stuff with Higher Value</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-84656" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-84658" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-84660" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-84662" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-84664" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-84666" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 14 Jul 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-28-of-2015-5-ways-to-keep-continuity-members-for-life IMA Ezine Week 27 of 2015 | Fixing Failed Continuity Programs http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-27-of-2015-fixing-failed-continuity-programs <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 7th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 27 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Would you believe that 88% of continuity programs average retention is less than 2-years? This isn&#39;t a statistic you hear from the gurus selling courses on how to create continuity programs. The whole point of building these subscription and coaching continuity programs is to build a steady income, revenue you can count on and budget for each month. If members are churning out as fast as you can recruit them, it doesn&#39;t produce the security and steady income you were promised.</p> <p> I&#39;m particularly shocked about the results of this survey as I come from the association world. Within associations, what do you think the average member retention is? According to the American Society of Association Executives the average for all associations within the United States is just a tick over 5 years. And, associations strive to get this number to 7 years with the best 25% achieving this number. All but my newest association clients are well over a 10-year average retention rate.</p> <p> <img align="right" alt="" height="340" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ContinuityRetentionChart1.jpg" width="200" />I&#39;m able to achieve these remarkable rates because of an important difference in the way I approach membership marketing. Most association marketers make the same mistake as my for-profit continuity program clients. I hear the same question: &quot;What &#39;pain of disconnect&#39; benefits can I offer that will lock in our members.&quot; That question completely misses the point of membership marketing.</p> <p> Membership marketers focus too much attention on return on investment. Years ago I had a chamber of commerce client who invested hundreds of thousands of dollars to build a computer system that tracked every benefit an individual member utilized. If a chamber member sent someone to a chamber event, the computer recorded the dollar amount that member saved compared to the non-member registration rate to attend that event. If that member used an endorsed vendor that offered a discount to members or chamber insurance program, the computer recorded the savings. All of it was meant to illustrate the terrific return on investment members received from chamber membership.</p> <p> The result? Membership continued to plummet.</p> <p> Membership marketing is only 20% about return on investment. It&#39;s about relationship. There&#39;s no place that&#39;s more evident than the numbers for new continuity member retention. Did you know that fewer than half of all continuity programs retain 75% of their members for 3-months? This means a huge chuck is leaving as fast as they get them signed-up. What a hard way to build a business!</p> <p> <img align="right" alt="" height="285" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ContinuityRetentionChart2.jpg" width="200" />Similarly I was just speaking with an association client that has a strong &quot;golden handcuff&quot; insurance benefit. It&#39;s so strong that they regularly get members who sign-up to buy insurance and join the association as an afterthought. The association&#39;s frustration is that they have a hard time retaining those members in the association if they drop their insurance coverage.</p> <p> As my 16-year old son Robert William would say, &quot;Duh.&quot; If you want to build a membership you have to stop treating them like customers and start treating them like members. What to customers want? They want to trade money for stuff. What to members want? Members want an advocate, a cheerleader and most of all, they want a relationship.</p> <p> Yes, there are newsletters, yes, there is information and yes, there is stuff. Yet, none of that is what the transaction is about. It&#39;s really about having a voice, being recognized and feeling important. Being part of something where a group victory is seen as a personal victory.</p> <p> Consider for a moment the NFL. Pick your favorite NFL team or if you hate the NFL think about your favorite non-NFL sports team. How do you feel when they win? Why? Do you get money when they win? Is there a return on investment? Why does their victory have any impact on your life? Because you identify with the stories, the group and you see the group&#39;s victory as a victory for you.</p> <p> These sports teams exist because there is a demand. These teams are the generic expression while Ferguson is a socio-economic expression. And, for your niche, this is where you come in.</p> <p> What is your target market? Who do you represent? What are their frustrations? Where do they believe the system doesn&#39;t work for them? How can you give them a voice? How do you recognize them for what they achieve within their community?</p> <p> As a membership marketer, this transcends return on investment. It turns your continuity program into a movement. And, it turns your members into lifetime evangelists for you.</p> <p> Where highlighted, please hot-link to:</p> <p> I&#39;m sharing the same member retention secrets I&#39;ve been implementing with my private clients over the last 6-months to tremendous results. It&#39;s a brief document titled, <a class="inf-track-84600" href="http://bit.ly/1FLFZ2p"><em>Member Retention: Why most membership programs fail and how to boost your member retention from weeks to years. </em></a></p> <p> If you&#39;d like to keep more of the members that you are losing each month but don&#39;t know where to start, this can give you several quick-wins that&#39;ll immediately improve retention. Just follow the steps I outlined and you&#39;ll be light-years ahead of anyone else.</p> <p> If you&#39;ve been working on retention for years and you think you have it down pretty well, this will give you a scoreboard to judge your program&#39;s performance as well as a few ideas you may have not yet thought of that can help you retain more of the members you recruit.</p> <p> <a class="inf-track-84602" href="http://bit.ly/1FLFZ2p">Member Retention</a> is free. Just click the link below:</p> <p> <a class="inf-track-84604" href="http://bit.ly/1FLFZ2p"><em>Yes, Robert, send me Member Retention right now!</em></a></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> <br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s No BS INFO-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent No B.S. No B.S. Information Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Who doesn&#39;t love &quot;The Snuggie&reg;&quot;</li> <li> FCC and the near future of the internet</li> <li> A $1-billion war chest and its meaning to YOU</li> <li> Follow-up to &quot;What Works,&quot; (what never works)</li> <li> The timey arrival of an effective classic, &quot;You are the chosen one&quot;</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through July 31, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-84606" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-may-2015-no-bs-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-84610" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-84612" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-84614" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-84616" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-84618" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-84620" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 07 Jul 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-27-of-2015-fixing-failed-continuity-programs IMA Ezine Week 26 of 2015 | Poor information leads to bad decisions http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-26-of-2015-poor-information-leads-to-bad-decisions <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 30th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 26 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary.</p> <p> Each week during the school year I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers like me to teach the courses to their students.</p> <p> The entrepreneurship course is an hour a week for seven with topics including market analysis, differentiation, product development, marketing, ethics and business planning. Ethics is always my favorite because of the fun discussions it elicits.</p> <p> One of the activities this week involved role play. I approached each student and said, &quot;I&#39;m your co-worker. I have discovered how to hack the time clock to add 45 minutes to everyone&#39;s pay without getting caught. Now what do you do?&quot;</p> <p> The students&#39; reactions ranged from asking &quot;Hook me up&quot; and show us how to do it too to turning the other way and ignoring the thief. Not one student was ready to turn me in for stealing, and this was at a Christian school!</p> <p> After a few of those exercises, we role played that the student was the boss. I told each one that he or she owned a store and had caught an employee stealing a $100.00 bill from the cash drawer. I asked each student, &quot;What would you do?&quot; All but one was ready to fire the thief.</p> <p> I asked the students who were without mercy if they were sure, and one girl became adamant, saying, &quot;I don&#39;t care if it&#39;s $100.00, $10.00 or even $1.00; if you steal from me, you are out.&quot; I found this hilarious considering 10 minutes before she was ready to hack the time clock when it was in her favor.</p> <p> But that wasn&#39;t the point of my question. In the end, only one student had the best answer. This student said, &quot;Before I fired an employee, I&#39;d want to find out why he stole the money.&quot;</p> <p> The exercise continued, and after interviewing the employee, the students found out he had a sick mother. He had spent his last four paychecks on medical care for his mom, and he was stealing the $100.00 bill to buy groceries. Even with this new information, most of the students were still ready to fire the employee while others wanted him reassigned away from the cash drawer.</p> <p> The role of the ethics exercise was to encourage the students to gather more information rather than make quick judgments based on limited facts.</p> <p> I&#39;m all for being decisive, making decisions quickly and avoiding wasted time by rehashing yesterday&#39;s choices. However, I&#39;ve seen too many info-marketers spend a lot of time and money creating the wrong info-marketing businesses. They believe that because they&#39;ve done something successfully in a particular way that a huge percentage of their niche or industry will want to know about it. Or, because they are a plumber (or a doctor or a businessperson), they think they know what plumbers (or doctors or businesspeople) are like in general as well as what they want. Even worse are those who have been operating in a niche for a few years. Based on their experience with coaching clients, they make generalizations about what the average person in the niche wants.</p> <p> Most often, these are false assumptions. Successful info-marketers will make the following practices ongoing habits: surveying, asking questions and intense listening. It&#39;s easier to generalize, and since the work of listening is often a challenge and doesn&#39;t usually produce immediate revenue, it&#39;s easy to put it off. But surveying, asking questions and intense listening will make everything else you do more productive.</p> <p> What do you think of the ethical dilemmas? Have you been surprised by your market, either good or bad? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-83558" href="http://associationmarketing.com/poor-information-leads-bad-decisions/">Poor information leads to bad decisions</a>. Scroll down to the bottom of the page and post a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</h3> <p> How would you like to travel the world while growing your info-marketing business to $7 million in revenue and beyond. For one info-marketer, that dream became a reality as he toured Europe, Asia and South America with his son the year after he graduated high-school. This program is an advanced session with a &quot;peak behind the curtain&quot; into how one info-marketer runs a large, thriving info-marketing business. This program will provide you with a new way of thinking about how you grow your own businesses.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sneak peek inside the inner workings of a large info-marketing business</li> <li> The reality behind the info-marketing lifestyle you hear about,</li> <li> The most important skill in building a large business versus running a small part-time online job.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83560" href="http://www.info-marketing.org/resources/best-practices-calls/item/anatomy-of-a-7-million-dollar-parttime-information-marketing-business">Anatomy of a $7 Million Dollar Part-Time Information Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83564" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83566" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83568" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-83570" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-83572" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 30 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-26-of-2015-poor-information-leads-to-bad-decisions IMA Ezine Week 25 of 2015 |Do you regret a mistake? http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-25-of-2015-do-you-regret-a-mistake <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> July 23rd, 2015 | Week 25 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Members often tell me, &quot;I wish I had known about info-marketing before; I would have made a lot more money.&quot; I&#39;m always polite when someone says this; however, this type of thinking is a symptom of a larger problem.</p> <p> When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn&#39;t said that; I wish I had done things differently; I wish I had stayed home that night. A lot of us have lost our heads in the heat of the moment, and then, looking back, we have thought of the one thing we could have done differently that would have changed everything. That is exactly the wrong way to think. Instead, we should recognize that we created those bad circumstances because we weren&#39;t focused on the present moment.</p> <p> It&#39;s like driving down the road in your car looking only through your rearview mirror, extremely dangerous. However, at least that isn&#39;t as bad as never getting into the car at all, afraid of what might happen to you if you ventured out.</p> <p> During Brett Farve&#39;s NFL career he was considered a brilliant competitor. Farve was able to improvise, to react to present circumstances in new ways. In 1994, playing in the first Division Title game for the Green Bay Packers in 25 years, with no time outs, no time left and on the 10 yard line, Coach Holmgren told Farve to make sure he didn&#39;t run the ball because if he didn&#39;t get into the end zone the game would be over. Farve dropped back, saw an opening and dashed toward the goal line. He dove into the end zone in front of two defenders for the game-winning touchdown.</p> <p> Brett Farve made a decision in the moment. He was aware of present situations and opportunities, and he didn&#39;t let his or someone else&#39;s past mistakes dictate what he did when he needed to do it. A lot of Dallas Cowboys fans criticize Brett Farve&#39;s mistakes and interceptions. He made a bunch of them. However, the Dallas Cowboys never had a quarterback that won as many games and had as many playoff victories as Brett Farve did for the Packers. Farve built a career by living in the moment.</p> <p> We all make mistakes. Some cost you money, others cost you injuries and others may get you into legal trouble. But the biggest mistake is letting your past dictate your future. You cannot feel bad about mistakes you made 10 years ago, 5 months ago or even 2 minutes ago. Repair what you can based on what&#39;s the most productive action you can take right now to build your business and your life.</p> <p> And about wishing you had discovered earlier the best ways to run a business? Yes, I&#39;d love to have learned how to run my business better a long time ago. I wish I had all that money back that I lost, all those missed opportunities. However, that kind of thinking only distracts you and me from our focus on the present.</p> <p> What&#39;s worse is a worry about the future. What&#39;s going to happen if when we launch our new product? What&#39;s going to happen when I deliver this brand new sales presentation? What&#39;s that knock-off artist doing in my niche stealing my ideas and customers?</p> <p> It&#39;s important to look at trends, but we all must act in the present, working right now on the most important tasks to move our business forward. Anytime you catch yourself regretting the past or worrying about the future, snap yourself out of it by asking yourself &quot;What am I doing NOW to grow my business?&quot; If you can do something that&#39;s constructive about the future or the past, then do it. If you can&#39;t, then focus on the things you can do.</p> <p> Do you agree, disagree or have an experience to share? What came to your mind as you read this? Let me know your thoughts at <a class="inf-track-83544" href="http://associationmarketing.com/regret-mistake/">Do you regret a mistake?</a>. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity</h3> <p> All entrepreneurs dream of the day when they can sell their business and walk away with a pocket full of cash. And, according to John Warrillow, author of the book, <em>Built to Sell</em>, subscription programs are the single best way to increase the value of your business. In his new book, <em>The Automatic Customer</em>, Warrillow outlines the psychology of selling subscription programs, ways to structure them as well as giving you quick metrics to maximize cash flow. This program will focus on building continuity programs within your info-marketing business in a way that maximizes the sales value of your company.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83546" href="http://www.info-marketing.org/resources/best-practices-calls/item/build-an-infomarketing-business-to-sell-get-highest-value-with-strong-continuity">Build an Info-Marketing Business to Sell Get Highest Value with Strong Continuity</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83550" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83552" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83554" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 23 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-25-of-2015-do-you-regret-a-mistake May 2015 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2015-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-60047"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAMay2015JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQU1heTIwMTVKdW1wU3RhcnQubXAz" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Operator:</strong> Here is the host for today's call, Robert Skrob. </p> <p><strong>Robert:</strong> Hey, welcome to your Jump Start Coaching call. This is Robert Skrob, the President of the Information Marketing Association and I'm so glad that you've joined me today. This program is all about you and your business and we are going to talk about your business and answer any questions that you have. </p> <p>You know what? Some months this call lasts for 20 minutes, other times it goes for an hour or hour and-a-half even, and it's even gone two hours at time, but the key is all about you and answering your questions. So if you have a question all you need to do is dial *1 and *1 gets you into the queue to ask your question and then I'm able to help you. </p> <p>It's kind of interesting since I've been talking so much about continuity and monthly income. I actually had a coaching call with a long-time client and she actually didn't have a continuity program and she asked me about it and goes, &quot;Robert, should I have continuity?&quot; Well, for her she has a marketing process that sells a $5,500.00 program and for right now all we need to focus on is getting more leads into the $5,500.00 program. Selling a continuity program isn't the priority so isn't what we need to focus on and being able to sell five more $5,500.00 customers a month is much bigger for her than would be trying to launch a new continuity program. </p> <p>While continuity is extremely valuable it is great to have in a business it's not mandatory. I'm not one of those zealots who's going to tell you that this is the one thing that everybody must have. It certainly has a place in a lot of businesses but it's not mandatory that it be in yours or in any business in particular. </p> <p>So what I like to focus on is the highest and best use and really intensely focused on what is most important in somebody's business. That's what I'm here to focus on for you today, what is most important. What can we do to help transform what you have, your opportunity into a thriving, growing business that meets all your goals and dreams. </p> <p>Hit *1 to get into the queue to ask your question and we can get going. *1 gets you into the queue and what we do is we just kind of take these questions in the order that they are received. I'll kind of chit chat for a little while in order to kind of fill a little bit of time and make sure that we give you ample opportunity to ask a question. But then beyond that we're going to move on. So hit *1 and that gets you into the queue to ask a question. </p> <p>One of the interesting things that Dan often talks about is that all the credentials in the world aren't what people buy. Now there's nothing wrong with having credentials and there's nothing wrong with being uniquely qualified and being able to deliver excellent service and very valuable products for your customers, but it's not why people buy. And it's very important to study and very helpful often to study Charleston's and people who run scams like Bernie Madoff because you'll often see that they were very implausible offers that these people had, but folks wanted to believe in them. They wanted to buy. Like in the Bernie Madoff case, there was a huge takeaway sale. You only got into the Madoff program by referral and folks were kind of bragging, &quot;Oh yeah, I got this program and I'm able to make 15 percent on my money. I'm in business with the former board member,&quot; what is it? Board member of Nasdaq or board member of the New York Stock Exchange? &quot;My money is managed by the former board member of the New York Stock Exchange and I get 15 percent a year.&quot; &quot;Oh well how do I get into that?&quot; &quot;Well, I don't know. I'll have to see. I'll call a guy and maybe he would accept you, maybe not.&quot; Well now all of a sudden it really reduces skepticism and instead of trying to figure out if this guy is legit or if the story is right now I'm trying to figure out will he take me. And that skepticism a lot of people who have credentials, who are really good at what they deliver often are kind of put off like, &quot;Do I really have to do that? or, &quot;Do I really have to deal with any of that?&quot; Well, you know what? </p> <p>That's what people buy and unfortunately that's what makes them susceptible to those types of scams and it's one of those things that we need to do in order to get them to buy from us versus having them buy from everything else. </p> <p>So if you'd like to get in the game just hit *1 on your phone and I would be happy to take your question. And in the meantime, our first question comes from Brandon in Chattanooga. Welcome Brandon. </p> <p><strong>Brandon:</strong> Hey, I almost feel like a guest caller. </p> <p><strong>Robert:</strong> Well, I'm glad that you called in. I appreciate it. Thank you. It's good to hear from you again. </p> <p><strong>Brandon:</strong> I'm sure I remind you of a fella that's in my group name right? He asks lots of questions. </p> <p><strong>Robert:</strong> Well good. Well, who else would start us off if not you Brandon? </p> <p><strong>Brandon:</strong> Yes, very good. Well, I'll be quick. I've only got two questions. I'll save the rest for later this week. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Brandon:</strong> And it's only because this is so time sensitive. I bought Dan Kennedy's advanced I guess one-on-one consulting and coaching and it was exceptionally helpful. I was able to shortcut a lot of things, take things out of there, however unless I've overlooked it, which I don't think I have because I believe I listened to all 5,000 hours of it twice, there's nothing in there about like how you actually do it on the phone. And I have a friend who does nothing but phone consulting for a living and he gave me some of his gold sheets for the quarterly goals when you get to where you're actually doing one-on-one. I've got a small subset of my larger group coaching that I've rolled out and I was trying to reach a goal of eight members and I've got five credit card applications so far. I think I can get the other three in the next few days, the 30th is the deadline. But when I get on the phone with them have you ever found a framework or a book or anything that is helpful? I've kind of got what I think I want to do outlined but I'm not sold on it or married to it. </p> <p><strong>Robert:</strong> The reason why there isn't, you know, he's not actually teaching how to do the consult is because it's really for any type of coaching and consulting. You could be coaching somebody how to run a marathon, which would be a very different call than teaching somebody how to grow their business or get weeds out of their garden. So I think that's kind of the key. </p> <p>Any time you do these sorts of coaching and consults there really are two different drivers for the call and no one driver is right. And what you'll find that will happen is it's going to oscillate back and forth. You have either the coach-driven conversation or you've got the client-driven conversation. So I just finished a coaching call that was 100 percent client driven. She had four basic questions that she wanted to ask and during that call we focused on answers for those very specific issues. And other times, and really even when I've talked to her I've had my agenda which is kind of what I want to focus my clients and bring them through kind of my process in order to help get them successful. So kind of what I have in my back pocket is my general process, step one, step two, step three, step four, of how I would see it going. And I guess think of it as if your client came to you and you were going to have to walk them through this thing over the course of a day what would you do first. </p> <p><strong>Brandon:</strong> Yeah. </p> <p><strong>Robert:</strong> What would you do second? </p> <p><strong>Brandon:</strong> I've got a business assessment that I've sent them and it's rather lengthy simply because when they first enroll in the program as a group member I don't need to know everything about their business. I need a more I guess a thorough analysis of where they are, particularly all of the marketing components in their business, how big they are, what percentage of their business, how many employees they have, how they manage their time, things I would not have and did not ask the first time through in their discovery call. And so that's going to give me a lot of fodder, but then after that I'm really going to try to get them to focus on one big project per quarter and to get that thing done. It's more of an accountability and an implementation call. </p> <p><strong>Robert:</strong> Perfect. </p> <p><strong>Brandon:</strong> And what I've used in the past that's always helped me was David Allen's <em>Getting Things Done</em> book where it walks you through purpose and principles, vision, maybe excuse, I'm trying to use my acronym here, brainstorming, and visioning ideal outcomes, organizing and next action steps. And so by the time I get on the phone my hope is that we have identified and solidified a project and then it's my job over the next 90 days to walk them through the next action steps to get that stuff done. I've not done a lot of one-on-one consulting in a long form. I've done a lot of project work where I just do it for them and I've done a lot of group stuff now, but I've not done a lot of one-on-one, and so I'm I guess really hungry for some kind of framework. I'll probably end up using my own because that's what I'm comfortable with and one I do myself, but I'm not sure if that's appropriate for everybody else or not. </p> <p><strong>Robert:</strong> I think your approach sounds very, very good. One of the things that I would also recommend is if you have anything that gets them fast results, some sort of what is something that they could do within the next 30 or 90 days that could get them some instant results, the very fastest shortcut thing I would get them doing that and doing it quickly really even before the getting things done framework, you know, just do this. Boom, this is magical. Send out this letter to these 12 people or gather this list of 25 people and then send the this letter. Some sort of magical thing to make it happen for them very quickly. </p> <p><strong>Brandon:</strong> Well, I wonder do I pull my rabbits out of my hat because some of these people, you know, the customer reactivation campaign is in the first module and that's kind of I think you had given me this advice before, and I've forgotten it already, but it's in my first module and that's what I do with the customer reactivation campaign and the blitz campaign. It's multi-step, a multi-medium and every single one of our guys that does that, you know, we just got on the phone with somebody he turned $400 and some odd dollars into $34,000.00 in sales and that's typical because they've never contacted their past customers, these contractors they just don't do it. So when they finally do they're amazed and mesmerized. What really I guess these guys are signing up for is more like I've got all your stuff Brandon. I need to implement it, I've gotten stuck, or whatever. So I guess that quick thing, that fast thing will have to be case-by-case and I'll have to look at it and go, &quot;Well, here's the obvious thing,&quot; although the fast thing may be slightly different for each person.</p> <p><strong>Robert:</strong> Right. Then in that case then I would be diagnosing and trying to get them as quickly as possible to the very fastest thing that's going to get them quick results. </p> <p><strong>Brandon:</strong> Okay. Well, that's what I'll work with them on. And also I've got to get better at, I'm pretty good at the empathy. I'm getting better. I'm more of a fixer, which you learn when you get married that no one wants their problems fixed, not your wife at least. She wants you to listen and then do not do anything. So getting used to doing that is going to be hard and I know that some of our guys I think are leaning toward that probably really just want someone to talk to. So I'm going to have to consciously make sure that I do that. </p> <p>Well that's really the only question I had for today. </p> <p><strong>Robert:</strong> Okay. No worries. And I will look forward to chatting with you a little bit later.</p> <p><strong>Brandon:</strong> All right sir. Have a good one. Thank you. </p> <p><strong>Robert:</strong> Thank you Brandon. All right. Is Angela still there? </p> <p><strong>Angela:</strong> Hi Robert. </p> <p><strong>Robert:</strong> Oh hey, welcome. </p> <p><strong>Angela:</strong> I know that I sent you an email earlier and asked you some questions and I was hoping maybe you could expand on my question a little more. I'm a copywriter helping health and wellness information marketers sell their product. And I currently have a campaign that I'm working with chiropractors where I've got a phone call, direct mail letter, a postcard, just a series of multimedia. And so I guess what I'm wondering is for more of your regular information marketers, people that have weight loss products or how to eat better for diabetes, other than Click Bank what other avenues could you suggest where I can find prospects that could really use my help? </p> <p><strong>Robert:</strong> For copywriting services? </p> <p><strong>Angela:</strong> Yeah, for copywriting services. </p> <p><strong>Robert:</strong> So I guess specifically maybe within the information marketing world? </p> <p><strong>Angela:</strong> Absolutely. </p> <p><strong>Robert:</strong> What types of clients are you really hoping to work with? </p> <p><strong>Angela:</strong> Health and wellness. People that have health and wellness products. </p> <p><strong>Robert:</strong> Okay. Do you see folks within the health and wellness space? </p> <p><strong>Angela:</strong> I see people within the health and wellness space, but not people that really have information products. I mean I know there are a lot of like I said chiropractors is one of the avenues that I've been working with because there are a lot of chiropractors because they have products or they're at least a good fit for creating products for, but there are also a lot of people that have created health and fitness type products that need better copy to sell their products. </p> <p><strong>Robert:</strong> My sense would be rather than focusing on better copy or improving something that is out there I guess do these marketers have products that they haven't brought to market at all because they are not able to get the copy written? </p> <p><strong>Angela:</strong> Yes, that could very well be. </p> <p><strong>Robert:</strong> And that would be the fastest and easiest place to start is, &quot;Hey, I know you've been in business for a while. As you come up with projects that you would like to get out the door and you just simply do not have the time to get them done I have a great resource and I'd be happy to help you make those projects happen so you can offer them to your customers and make money.&quot; </p> <p>In terms of where to find the health and wellness, the other place I might try is by looking at lists, you know contacting a list broker at like Macro Mart and asking them, &quot;Hey, what sort of health and fitness list are there?&quot; And identifying it's like if you are looking for diabetes or you're looking for gluten free, or you're looking for losing weight they're going to be able to tell you not only what lists are out there but on those cards, those list cards which are not actually cards anymore it's all digital, but they still call them list cards, it will indicate who is buying that list. </p> <p><strong>Angela:</strong> Okay. </p> <p><strong>Robert:</strong> And that's going to give you an indication of who are in those spaces and who is doing those types of marketing. </p> <p><strong>Angela:</strong> Okay. That's a great idea. </p> <p><strong>Robert:</strong> The other is simply doing research, you know, being on those lists yourself so if it's, &quot;Oh well this is a free opt in list for the exerciser Gizmodo,&quot; or, &quot;these people opted in for this free report,&quot; or what have you then you'd go get that free report so that way you can be on the list to get all the mail from those people. </p> <p><strong>Angela:</strong> Right. </p> <p><strong>Robert:</strong> So what you're going to want to do is become the world's foremost expert in who's mailing what in the fitness world right now. And get on the lists, track down what lists are out there, get on them, track down what offers are out there and make sure that you're in the stream of what's happening. One it'll make you a better copywriter, and two it will illustrate who is out there for you that could really use your services. </p> <p><strong>Angela:</strong> Okay. </p> <p><strong>Robert:</strong> And the key angle I would be going for is, &quot;Can I help you bring products to market that you aren't able to make happen right now,&quot; because for them that's found money. </p> <p><strong>Angela:</strong> Right. </p> <p><strong>Robert:</strong> If my current copywriting team is only able to bring one product a month but now all of a sudden because I've got Angela on my team I'm able to bring out two or one and-a-half then that's pretty magical. That can have a huge impact on my bottom line. </p> <p><strong>Angela:</strong> Yeah. Perfect. </p> <p><strong>Robert:</strong> And I would make that point within the copy. </p> <p><strong>Angela:</strong> Hmm-mm. Okay. That's very helpful Robert. Thank you. </p> <p><strong>Robert: </strong>For the copy that you want to write I would be thinking who are those customers that I want to write to and then I would be looking at all the media that's currently being directed to those customers, the magazines, the advertising, the marketing lists, I would request every little free thing and each magazine. I might even subscribe to 10 or 12 of them. When I did this 15 years ago I mean I just went through a, like when I was just starting in the biz op world, I went through a biz op magazine. I asked for everything that was free. I asked for everything even if you had to pay, send in $10 or $20 I requested all that stuff and bought some stuff, and within two months I had two full file boxes worth of sales letters and materials from all these different folks because not only did I get the reports that I requested but then that also put me on lists so that I now got a whole bunch of other stuff from other people. And I had one magical massive swipe file of what was working and what people were mailing today but then I also knew who was mailing. </p> <p><strong>Angela:</strong> Yes. </p> <p><strong>Robert:</strong> So I would pretend you're your best customer and go through the media you see, go through the media that's directed to that customer, go through the paid magazines, the free magazines, and also the paid lists and get myself on all those lists and start getting all that mail so I know who's mailing what. </p> <p><strong>Angela:</strong> Okay. All right. That's a good plan. Thank you. </p> <p><strong>Robert:</strong> All right. Well, I hope that's helpful. It's great to chat with you Angela. </p> <p><strong>Angela:</strong> It is. You too. You too. Thanks Robert. </p> <p><strong>Robert:</strong> All righty. Bye-bye. So if you have a question go ahead and hit *1 on your phone. Otherwise, we'll wrap up here in just a few minutes. I understand a lot of folks just like to dial in and participate on these calls, and if that's you that's no problem, but if you do have a question I'd love to answer it before we wrap up, so you just hit *1 to get yourself into the queue. </p> <p>I got to tell you, kind of the advice that I gave Angela was really focused around understanding a niche so that you can identify who else is marketing to it. For Angela's case so she can write copy. But really for anybody if you are new to a market, or even if you've been in the market for a while. This is one of the things that's the hardest thing to talk to with an info marketer is very often they've been in the industry for a number of years and they have decided in their mind they know the exact perfect product that they're going to offer and they've really kind of closed their mind to learning new information. You know what? I did it. </p> <p>So I did the same thing, and at one point Dan said, &quot;You got to go through all your old trade journals,&quot; and so I said, &quot;All right,&quot; you know, I kind of said, &quot;Okay, I'll do that,&quot; and I forced myself to do it. And I can't tell you all the stuff that I learned when I went back through it with an open mind focused on what my new project was and I encourage you to do the same thing. If you are going out in a niche even if you have been in that niche for 20 years I still suggest that you reach out, look at the media, look at the magazines, get yourself on the marketing lists, go to the trade shows, walk through the floor and really see it with a new mind, a new perspective and be open to the new things that you can learn as you look through these programs because they can really make a huge difference. </p> <p>And in fact, one of the things that happened to me, you know, when my first program that I launched I generated a lot of leads, but I wasn't able to convert. In fact, of all the leads I generated, the thousands of dollars I spent I got one customer and only one and it was, and I couldn't believe it. So what Dan suggested was have a teleseminar with all your unconverted leads and kind of teach for about ten minutes and then open it up for Q&amp;A and when somebody asks a question then go ahead and give them an answer but then flip it over into asking them about what they thought of the program and you know what? What I figured out, and I was scared to death I got to tell you because I thought that these people they've already rejected me right because they didn't buy my stuff. And now what are they going to tell me? They're going to tell me my marketing is stupid, they're going to tell me they didn't like it, I was really, there was a lot of fear and anxiety around doing this, but I forced myself. I made it happen. I did it. </p> <p>You know what I found out my customers wanted? A seminar. All this time I was trying to offer them a home study course but when in fact a seminar was what they offered and that completely changed everything. So a lot of times being open to new input and advice can be the thing that completely transforms a loser into a winner and I hope it does it for you. </p> <p>So with that we'll go ahead and wrap up today's Jump Start Coaching call. I hope this was useful for you and I absolutely look forward to talking with you soon. Brandon, Angela thanks so much for dialing in with your questions. For everyone else thank you for dialing in and listening and we'll talk with you soon on your next Jump Start Coaching call. </p> </div> Sat, 20 Jun 2015 13:18:53 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/may-2015-jump-start-coaching-call Dan Kennedy's June 2015 No B.S. INFO-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2015-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUp1bmUtMjAxNS1uby1CLlMuLUluZm9ybWF0aW9uLU1hcmtldGluZy1MZXR0ZXItYXMtYS1QREYtZmlsZS5wZGY%3D" title="Dan-Kennedys-June-2015-no-B.S.-Information-Marketing-Letter-as-a-PDF-file.pdf">Dan-Kennedys-June-2015-no-B.S.-Information-Marketing-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p>Dan Kennedy's June No B.S. Information Marketing Letter was jammed packed with resources to help you build your information marketing business.  </p> <p>Here is a quick summary of the topics included:</p> <ul> <li>REPLACEMENT is the ultimate entrepreneurial achievement </li> <li>How to have monumental success lead to monumental failure</li> <li>If you wait until your&rsquo;re ready, it&rsquo;s too late</li> <li>Two things that matter most, to your overall satisfaction with your End Game.</li> <li>Most info-marketers wind up at a point where they cannot develop the business further without crossing some Rubicon requiring substantial investment, a big leap in infrastructure, new and significant risk or engaging in activities they find loathsome or are unprepared for.</li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file.  This page is active through August 31, 2015.</p> </div> Sat, 20 Jun 2015 13:14:10 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2015-no-bs-infomarketing-letter Using Awards to Get Better Member Results and Improve Your Retention http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-60025"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201506.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201506.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1506-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> How would you like to have your customers excited about achievement and competing with each other to demonstrate how they implemented what you teach better than any of your other members? How would you like to create a community of success within your membership? Awards programs bring out the competitive drive in your members by creating belief that they can implement your program, giving your members short term goals and by keeping members engaged in your program even when they become frustrated with mastering new skills. This program can transform your membership into a culture of success improving your member retention.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention">Read More &#187;</a></p> </div> Thu, 18 Jun 2015 17:52:22 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/using-awards-to-get-better-member-results-and-improve-your-retention IMA Ezine Week 24 of 2015 |A little known factor in info-marketing sales http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-24-of-2015-a-little-known-factor-in-infomarketing-sales <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> June 16th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 24 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>Few info-businesses have more longevity than the one I&#39;m about to describe. Launched in 1872, it&#39;s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but <em>Popular Science</em> magazine is worth studying.</p> <p> The point of your and my info-marketing businesses is to provide value by helping our customers get results. But <em>Popular Science</em> isn&#39;t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million &quot;someones&quot; read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry.</p> <p> <em>Popular Science</em> attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight cancellations work. These charts help to satisfy the curious mind.</p> <p> Before you dismiss the importance of a curious mind to your business, consider this: How many times have you purchased a product because you wanted to learn how something worked? (And once you learned how that something worked, you were satisfied--even though you had no intention of ever implementing it for yourself?) For each of those purchases, your primary goal in buying and consuming a product was to figure out how something was done.</p> <p> No one in the info-marketing world seems to realize this is a huge driver in his or her business. Your customers aren&#39;t necessarily buying so they can implement themselves. That&#39;s our assumption, but it&#39;s not theirs. Instead, many of them want to know how things are done. They want to know and understand how something works.</p> <p> As info-marketers, we get frustrated by our customers&#39; fascination with what we call &quot;bright shiny objects.&quot; But that&#39;s how info-marketing customers are wired. That exact impulse drove them to buy from you to begin with. And if you don&#39;t provide them the next interesting thing, they are going to move on to another info-marketer.</p> <p> <em>Popular Science</em> has perfected the business of providing its readers with the next thing. It is the magazine of &quot;bright shiny objects.&quot; You may assume <em>Popular Science</em> readers subscribe to learn; however, the magazine&#39;s research clearly shows its readers enjoy the periodical as downtime, a leisure activity, an escape. With this understanding, <em>Popular Science</em>made its magazine more fun. No reason to provide encyclopedia-type articles; instead, make them entertaining for the readers to enhance their downtime experience. The content is geared to prepare readers to be the smartest persons in the room. By knowing about new technology and being able to explain things to their friends, readers increase their self-image.</p> <p> An important point about products created for this type of customer: You don&#39;t need detailed implementation guides. Instead, keep these products simple; a page or two with a few charts will suffice. Your customers want to understand how something works and are less interested in the step-by-step details they would need to implement it themselves.</p> <p> How many of your customers buy from you to learn how things work? How many buy for entertainment and as an escape? My guess is the customers in these two categories outnumber those who buy to implement.</p> <p> Of course, the typical info-marketing product is geared in some way for people to implement. So, is it wrong to assume that some customers buy for reasons other than implementation? Should we create all of our products solely for the implementers and then allow the other customers to tune in when (and if) they want? Let me know your thoughts at <a class="inf-track-83526" href="http://associationmarketing.com/little-known-factor-info-marketing-sales/">A little known factor in info-marketing sales.</a></p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Selling Products Implemented by Others Combining Delegation with Done-For-You</h3> <p> Your customers and prospects are busier than ever. They are barraged with things to do to improve their lives, exercise more, read more, and spend more time with family, all with similar promises of a happier life. Now you come along trying to sell them products to read and things to do and you think they&#39;ll be glad to hear about what you have to offer? Consider a slight change for your business owner prospects. Rather than selling them products for them to implement, what about products for members of their staff to implement? This program is all about creating products, coaching programs and offers for the buyer&#39;s staff to implement combined with done-for-you services.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> Marketing delegation along with implementation.</li> <li> Structure your products and services for staff rather than the business owner.</li> <li> Changes in the sales presentation and delivery.</li> <li> What you must always deliver to the owner, even if the owner says he or she doesn&#39;t want it at the time of sale.</li> <li> How to talk with staff to build rapport without violating your responsibilities to their boss.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-83528" href="http://www.info-marketing.org/resources/best-practices-calls/item/selling-products-implemented-by-others-combining-delegation-with-doneforyou">Selling Products Implemented by Others Combining Delegation with Done-For-You</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-83532" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-83534" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-83536" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-83538" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-83540" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 16 Jun 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-24-of-2015-a-little-known-factor-in-infomarketing-sales