Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Sat, 25 Apr 2015 23:16:24 GMT IMA Ezine Week 16 of 2015 | One belief that really held me back http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-16-of-2015-one-belief-that-really-held-me-back <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 21st, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 16 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>&quot;I&#39;m amazed at how much you get done.&quot;</p> <p> I hear this all the time from clients and friends. Actually, I&#39;m the one who&#39;s amazed. Not because of how much I accomplish, but because they are impressed. It doesn&#39;t seem like I&#39;m accomplishing that much to me. All I see is the long list of unfinished projects left to do.</p> <p> Still, I&#39;ve picked up a few insights I can share about getting things done.</p> <p> &quot;The do-it-yourself movement ruined America.&quot; My friend Rob Berkley said this at a recent mastermind meeting. His comment really struck me. In the drive for independence, costs savings and the feeling of accomplishment, we strive to complete projects by ourselves.</p> <p> Years ago my wife and I tiled our bathroom and kitchen floors. We rented the expensive masonry saw, but we had to buy several other tools. Plus, we had to learn a lot of new skills. I was the one who had to learn how to cut tile with a saw. The results were fine, but it took us days to complete the project as well as several (inevitable) trips to the home improvement store to ask questions and to pick up items we needed but had no idea we were going to need when we got started.</p> <p> I see this all the time in business. I&#39;ll get a question about some tool, a WordPress plugin or something. It will be from a &quot;do it yourselfer&quot; who is trying to figure out info-marketing while also learning how to build websites. My advice? Don&#39;t learn how to build websites! (Or at least wait until you have your business well established.) All of the money in info-marketing is made by identifying what a market wants and giving it to them. It&#39;s easy to find dozens of people who can do the web work for you. Let them figure out the website; this will give you time to focus on what&#39;s really important.</p> <p> To accomplish what I do, I have an entire team around me who helps me be more productive.</p> <p> I&#39;m a bad speller. Even with spell check I often make mistakes. Therefore, I have an editor read everything I produce. This allows me to write quickly, without worrying too much about grammar and spelling. The editor reviews what I write before it goes out to ensure everything reads well. Thus, I do what I&#39;m good at, and where I&#39;m not as skilled, the detailed editing, a member of my team steps in.</p> <p> I have team members handle other day-to-day tasks for me as well.</p> <p> Denise answers the bulk of my email. She&#39;s able to answer all but two or three questions each day. In the beginning we built a question and answer reference document. She keeps that document handy to answer the questions she receives from members. When we come across a new question, she adds it to her guide. Each day she takes the questions she cannot answer and emails them to me. This way I can answer the two or three messages in one sitting and move on with the rest of my day.</p> <p> Suzanne does a great job handling my phone calls. She, too, has a question and answer document. Plus, she also schedules telephone appointments. She takes care of all of the telephone tag, saving me a lot of time and aggravation.</p> <p> For years I haven&#39;t posted anything on my own websites. I know how to do it, so I could do it myself. I choose not to. Denise posts on my blog. Doug handles the IMA website. Rather than fussing with the editors to get the posts just right, I let Denise and Doug take care of it.</p> <p> My team allows me to accomplish a lot more than I could possibly do by myself. There is no disadvantage to relying on others to do some of the day-to-day work in my business. I am still supplying all of the creative ideas, the writing and the marketing. Those are the things that attract customers and keep them coming back. I focus as much time as possible on those profit-producing activities.</p> <p> Whether you are doing a job yourself or using team members to do some of the work, you always want to make it appear easy.</p> <p> I attended an info-marketer&#39;s conference, and he did a good job in his presentation. The only problem was he and his staff were frantic at the back of the room. They weren&#39;t organized and had to improvise. A lot of emergencies came up as members of his team tried to figure out what they were supposed to be doing.</p> <p> It&#39;s important to invest the time to choreograph everything that needs to happen throughout your events. It&#39;s not only more efficient and effective, but you always want to portray that you are in complete control of the situation. If your staff is frantic, your attendees will notice. Even if your content is the best, a lack of preparation will create doubt, undermining your attendees&#39; confidence in you.</p> <p> You always want to make what you do appear effortless. Make it look easy.</p> <p> It&#39;s important to me that the Insiders&#39; Update always get delivered at 3 p.m. Eastern on Tuesdays. To make sure my messages always go out on time, I write them several days in advance. This gives me plenty of time to get them edited, loaded into an email and sent by the deadline. Although a lot of work goes into writing, editing, designing, proofing, list selection and posting, it looks effortless.</p> <p> Planning ahead and using systems will allow you to do more--and make it look easy. This will increase your efficacy and effectiveness while amazing your customers at how much you are able to accomplish.</p> <p> What do you think? Are you a recovering do-it-yourselfer? Or are there good reasons why you and I should be doing more ourselves? Visit the page <a class="inf-track-80506" href="http://associationmarketing.com/one-belief-really-held-back/">One belief that really held me back</a> and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Create a Small, Virtual Sales Team That Sell Your High-End Coaching Programs Daily</h3> <p> Almost every time an info-marketer adds high quality, out-bound telemarketing to your sales process, sales increase. However, it can often require a lot of recruiting, management and implementation hassles. This Best Practices in Information Marketing program will reveal how several information marketers are selling $5,000, $10,000 and $20,000 coaching programs daily. Find the best virtual sales people, compensate them and train them to generate sales for you, with little management or oversight.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The opportunity hidden in most info-marketing businesses.<br /> * Where to find the best virtual sales people.<br /> * Compensation systems for virtual sales people.<br /> * Motivation and training virtual sales people for excellent customer experience.<br /> * Secrets of hands-off supervision</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-80508" href="http://www.info-marketing.org/resources/best-practices-calls/item/create-a-small-virtual-sales-team-that-sell-your-highend-coaching-programs-daily">Create a Small, Virtual Sales Team That Sell Your High-End Coaching Programs Daily</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-80512" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-80514" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-80516" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-80518" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-80520" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-80522" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 21 Apr 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-16-of-2015-one-belief-that-really-held-me-back IMA Ezine Week 15 of 2015 | My work with Harley dealers http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-15-of-2015-my-work-with-harley-dealers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 14th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 15 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>&quot;The swirl&quot; is one of the things we talk about with Harley-Davidson dealers when we are coaching them to improve the profitability of their dealerships.</p> <p> At any given time in a dealership, there are customers considering buying motorcycles, trying on clothes or waiting for their motorcycles to be serviced; service techs working on motorcycles; parts orders arriving via UPS; and a parade of salespeople walking through the showroom. There are a hundred things the dealer would like to pay attention to, and at the end of the day, he&#39;s exhausted. He works hard every day, but he can&#39;t find time for the things that are most important because he is too busy.</p> <p> That&#39;s the swirl. Perhaps you have it in your own business. So many different urgencies crop up that you aren&#39;t able to work on what&#39;s most important. It&#39;s like one of those shooting galleries at the fair. Targets pop up and you have to shoot them quickly before they disappear again. At the carnival you&#39;ve got concentrate on the gallery to score maximum points and get the biggest prize. It feels great when you hit all the targets, both at the carnival and in your business. When I get into the swirl in my own business, it actually feels good. It&#39;s like I&#39;m the head of an army that&#39;s under attack. I&#39;ve got projects and problems coming at me from all sides, and I&#39;ve got to keep them all under control. While being in the swirl can feel invigorating, staying in the swirl is the wrong approach for a business owner.</p> <p> Going back to my example about Harley-Davidson dealers, we taught them to create trackable goals for each department. Here is what we coached them to do:</p> <p> Set your goals by first determining the total amount of money you want to make at the end of the year. Then assign a net profit contribution from each department. Based on that expectation, set goals for each month and what must be done within each department to achieve those goals. For instance, for motorcycle sales to generate the desired amount of profit, determine how many motorcycles the sales department needs to sell as a department. This will allow you to estimate the number of motorcycles each salesperson must sell each week to meet your goal.</p> <p> Managing this way is like having a pause button for the swirl. You see that it exists, but it&#39;s happening to everyone else, not you. That&#39;s because your attention isn&#39;t focused inside the swirl; instead you can see all the way through it, straight to your goal. You are able to keep your attention on what&#39;s really important, driving your business toward your real business goals.</p> <p> Info-marketers often get caught up in the swirl. Within the swirl we jump from one project to the next. Our goal is to keep everything running so we can quickly move on to the next big idea. We lose sight of where we are really trying to go. And it&#39;s easy to find ourselves working and working and never seeming to make any progress.</p> <p> It&#39;s important to create a careful plan for the business you want to create. Outline the types of programs you want to offer, and create a timeline for when you&#39;ll implement those programs. What will each of those programs contribute to your company&#39;s profit? Who is responsible for getting them implemented? And for each person with responsibilities, what&#39;s his or her schedule for getting the work done? These basic goal-setting and project management plans can mean the difference between getting caught in the swirl and reaching your business goals.</p> <p> Three and a half months ago, you probably made some resolutions. You may have set some goals for yourself to achieve. How much progress have you made? If you&#39;ve made progress, it&#39;s probably because you set out monthly, weekly and daily goals in addition to just making a resolution.</p> <p> If you haven&#39;t made progress, make an appointment with yourself--an appointment you refuse to break. Outline what you need to accomplish each month to make your goals a reality. Consider what has to be done each week. And then put each week&#39;s goals into your calendar so you&#39;ll take a break from the swirl to get the important projects done. In the same way you&#39;d step away from your business to go to a doctor&#39;s appointment, step away to improve the health of your business by focusing your attention on your most important goals.</p> <p> While the swirl feels good in the moment, working on your goals gives you a great feeling that lasts. It&#39;s actually a feeling of superiority. You can hold yourself above other business owners when you see them battling within the swirl.</p> <p> What do you think? Are you caught in the swirl? Or do you have a great way of setting and achieving your goals? Visit the page <a class="inf-track-80488" href="http://associationmarketing.com/work-harley-dealers/">My work with Harley dealers</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> The $300,000.00 Secret Revealed: How to Sell Over 300K of a Product in Less Than 90 Minutes to a Room of Only 150 People</h3> <p> At Dan Kennedy&#39;s Info-Summit in Atlanta, Dave Dee delighted his breakout session audience with a power-packed presentation, and he sold more than any other speaker at the event. While the 300K in 90 Minutes headline grabs attention, the reality is Dave&#39;s presentation was developed over many months and honed into a winner. Would you like to know the exact process and secrets that created this winning performance? For you as a member of the IMA, this month&#39;s Best Practices in Information Marketing call will &quot;pull back the curtain&quot; to reveal exactly how Dave Dee developed and delivered his presentation.</p> <p> Here is a summary of what is covered on this call:</p> <ul> <li> The keys to speaking to sell</li> <li> The best starting point for creating a killer platform sales presentation</li> <li> Creating visual aids that foster the sale rather than hinder it</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-80490" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-300000-secret-revealed-how-to-sell-over-300k-of-a-product-in-less-than-90-minutes-to-a-room-of-only-150-people">The $300,000.00 Secret Revealed: How to Sell Over 300K of a Product in Less Than 90 Minutes to a Room of Only 150 People</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-80494" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&#39;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-80496" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&#39;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-80498" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&#39;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-80500" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-80502" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 14 Apr 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-15-of-2015-my-work-with-harley-dealers IMA Ezine Week 14 of 2015 | Go for the kill! http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-14-of-2015-go-for-the-kill <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 7th 2015&nbsp; | Week 14 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>The mother lion slowly creeps closer to the edge of the prairie where a family of gazelles grazes nearby. The gazelles are always skittish. Ever watchful to protect the herd. Yet as they graze, the lioness creeps closer.</p> <p> The lioness has a pack of cubs in her den. She&#39;s been hunting for hours, ranging from one prairie to the next, looking for something to bring back to feed her cubs. There has been only one opportunity so far today, just after sunrise, and it got away. Now, well past mid-day, here is a second. If she misses this one, her cubs will go hungry another night.</p> <p> The lioness is careful not to spook the gazelles. If they run, she&#39;ll never catch up. As she creeps closer, she stays hidden in the brush at the edge of the prairie. The gazelles are too far away for a full surprise attack. She&#39;ll have to make her move and hope she can run down one of the slower animals. She picks an older female gazelle she&#39;s confident she can catch.</p> <p> It&#39;s time. The lioness crouches down, and with all of her strength she springs out of the brush, into the prairie and after her gazelle.</p> <p> I&#39;ve read a lot of positive attitude and success books, maybe more than 1000, many of them when I was starting out in business. The win-win philosophy was a popular concept included in most books in the 1990s. Win-win made a lot of sense to me, so I bought into the idea. I chose never to do business with someone unless I could see there was a strong win for them as well as for me.</p> <p> That was a huge mistake. Partly because I misunderstood the win-win philosophy, and partly because the philosophy is flawed.</p> <p> For years I got caught up looking for the win for the other person. If I didn&#39;t see the win, I didn&#39;t offer my services. From a sales perspective, it was like a fisherman doing all the work to get positioned over the best fishing hole, baiting a hook, catching a fish, reeling it in and then cutting the line before hauling it in. Still, it was important to me to see the win-win before I would take on the prospect as a new customer.</p> <p> Years later I have learned I cannot hope to predict all the ways my products and services can help my customers. It&#39;s for my customers to decide if I&#39;m offering something that&#39;s a win for them. By refusing to offer them my products, I&#39;m preventing any opportunity for a win (for them or me).</p> <p> Once I made that breakthrough, I more easily offered my products to customers; however, I still had another problem to overcome. Back then, I&#39;d leave customers alone to make a decision. I was letting them figure out if there was a win for them. Another huge mistake.</p> <p> Here is another thing I have learned:</p> <p> Customers have a lot going on in their lives, and their attention spans are limited. Right now they are excited about solving a problem, and I have a solution. If I allow them to put off the decision for a few days or a week, they are going to forget me.</p> <p> It&#39;s crucial for us to remind our customers of the benefits they may receive from what we are offering and give them the opportunity to take advantage of them. If we offer our program and then never follow up, it&#39;s like going out on a date and never calling again. It&#39;s rude and it makes the customer wonder if we were sincere about the offer to begin with.</p> <p> It&#39;s crucial for all business owners to develop a predator&#39;s attitude. (You&#39;ll never read this is one of those self-help books, but it&#39;s true.) Just like the mother lion has to bring back a kill for her cubs, you have to generate customers to grow your business. You must identify your best prospects for customers, single out the ones that present the best opportunities and go after them with a determined attitude.</p> <p> A mother lion must have that killer attitude. She must focus on the prey she has the best opportunity to kill and then go after that prey with all her strength. Otherwise, she&#39;s left with feeding herself and her cubs the scraps she can scrounge from other lions--or going hungry altogether.</p> <p> It may not be polite to talk about, but successful business owners are as focused on making the next sale as the lion is on making the next kill. Customers are buying out there. If they aren&#39;t buying from you, it&#39;s either because you are offering them something they don&#39;t want or you are offering something they do want, but not getting their attention.</p> <p> Our responsibility is to offer our products and services, ask for the sale and give our customer an opportunity to make the decision to buy. As long as we promise what we deliver and deliver what we promise, we&#39;ve satisfied all moral and legal requirements.</p> <p> Between the lion and the gazelle, there can never be a win-win. In our businesses there must be; both parties must benefit from the transaction. However, we cannot prejudge or wait for the customer to decide. We must go after the sale with a predator&#39;s mindset. Customers benefit when we encourage them to solve their problems. We benefit by getting new customers. So, adopt the rules of the jungle for your business!</p> <p> I&#39;d love to hear about your ideas and how you implement them. If you are scheduling time to work on an idea this week, let me know by visiting <a class="inf-track-80472" href="http://associationmarketing.com/go-kill/">How you must approach marketing</a>. Share your experiences or questions in the comments box at the bottom of the page.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Transform Your Continuity Retention from Months to Years</h3> <p> Why do members retain their association memberships for years or even decades while they drop out of continuity with an info-marketer within a few months? The answer is because &quot;value&quot; as most info-marketers define it is only 1/5 of the reason members join and belong to something. This program focuses on all the reasons why members join and how to transform your continuity program retention with some easy-to-implement secrets that aren&#39;t well known outside the association world. You don&#39;t need to create an association to benefit from these tactics. You can simply apply them within your current continuity programs to transform your member retention.</p> <p> We covered several important topics in this program including:</p> <ul> <li> Why people join associations (and the answer has little to do with the typical &#39;value&#39; you try to provide your customers.)</li> <li> How you can easily incorporate association membership techniques into your business to transform your customers into a &quot;special club&quot; of people who eagerly WANT to keep their continuity membership AND recruit their friends.</li> <li> The biggest mistake info-marketers make implementing the membership model that makes their program fall flat and make their customers feel awkward.</li> <li> The single-biggest mistake info-marketers make within their continuity programs that kill their member retention.</li> <li> Key training points for members of your team so the membership model feels natural for your customers and attracts them rather than turns them off.</li> </ul> <p> <br /> Listen to the audio program or read the transcript by visiting <a class="inf-track-80474" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-transform-your-continuity-retention-from-months-to-years">Transform Your Continuity Retention</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-80478" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-80480" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-80482" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-80484" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-80486" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 07 Apr 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-14-of-2015-go-for-the-kill Dan Kennedy's March 2015 No BS INFO-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2015-no-bs-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU1hcmNoLTIwMTUtTm8tQlMtSU5GTy1NYXJrZXRpbmctTGV0dGVyLWFzLWEtUERGLnBkZg%3D%3D" title="Dan-Kennedys-March-2015-No-BS-INFO-Marketing-Letter-as-a-PDF.pdf">Dan-Kennedys-March-2015-No-BS-INFO-Marketing-Letter-as-a-PDF.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s March No BS INFO-Marketing Letter was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> The new scarcity of th full-on Internet age</li> <li> Money is unlimited, time and other reources used to attract and obtain it are NOT</li> <li> The three success mandates for you, in this field, NOW</li> <li> The print media that refuses to die in spite of free providers on the Internet and what it means to you</li> <li> Positioning your industry training as an opportunity to attract more customers of higher value</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through May 31, 2015.</p> </div> Wed, 01 Apr 2015 01:24:34 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2015-no-bs-infomarketing-letter Dan Kennedy: Generating New Customers and Big Money through Your Own Events http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-59134"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201503.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201503.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1503-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p>The oldest form of information marketing continues to be the most profitable opportunity to generate new customers, ascend current members to higher level programs and generate revenue for your business.  Dan Kennedy will reveal the insider secrets he&rsquo;s learned from 45 years of speaking and putting on events for himself and his clients.  In this program you&rsquo;ll learn how and when to use events.  Plus, how to structure events to give your attendees the best experience while also maximizing the revenue opportunity for yourself.  This program is a detailed look at the most powerful media in the information marketing business today.   </p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events">Read More &#187;</a></p> </div> Wed, 01 Apr 2015 01:20:27 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/dan-kennedy-generating-new-customers-and-big-money-through-your-own-events IMA Ezine Week 13 of 2015 | How to act to attract customers http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-13-of-2015-how-to-act-to-attract-customers <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 31st | Week 13 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>&quot;Don&#39;t I know you from somewhere?&quot; he asked me.</p> <p> &quot;No, I don&#39;t think so.&quot; I was shopping for clothes at the mall. I&#39;d recently gotten a new job, I was 22 years old and I knew few people in town.</p> <p> &quot;Where do you work?&quot; He asked. I answered and asked him where he worked. He told me he owned his own business, and we struck up a conversation.</p> <p> We&#39;d never met, but within a minute or two, Steve and I had a good conversation going. About the time I was ready to return to my shopping, Steve told me that he often looks to work with sharp people in his business and asked if I would be open to new opportunities to make money. Flattered as I was, I said, &quot;Sure,&quot; and we set a date and time to get together.</p> <p> At our meeting, about an hour into his presentation, Steve invited me to become an Amway distributor. About two weeks later, I learned that the episode in the mall was called &quot;contacting,&quot; and as a new distributor, I was now expected to do it.</p> <p> I had no interest in walking up to complete strangers, striking up conversations and setting appointments so I could show them the Amway distributor business plan. But I wanted what this type of business promised. So, I learned to do it.</p> <p> I purchased all the books and tapes on contacting, and studied them feverishly. I kept looking for &quot;how-to&quot; information. I wanted to know exactly what to do, step-by-step. What types of people should I stop and talk to? How do I start a conversation with a stranger? What do I say to make them comfortable enough to give me their number and look forward to my call?</p> <p> I read hundreds of pages and listened to hours of tape, but I was never satisfied with the information I received. It always seemed vague. Primarily it said you have to &quot;be bold&quot; and &quot;act with confidence.&quot;</p> <p> Steve took me on several contacting missions. We&#39;d drive around town to grocery stores, book stores and shopping centers looking for people who were well dressed and looked like they were already successful. I&#39;d start a conversation with each one, begin to build a relationship and then get his or her number to set an appointment to explain the Amway distributor business plan.</p> <p> On days I tried to follow all the step-by-step advice I had learned from my books and tapes, I failed miserably. I got rejected and wasted a lot of time. So, I tried something different. With Steve&#39;s coaching, I learned I had to internalize the step-by-step process, make it my own and act with boldness.</p> <p> Although it goes against everything I&#39;m comfortable with, I learned to be pretty good at it. I could get three or four numbers a day, so by the end of the week, I had 12 to 15 good prospects to call to set up appointments.</p> <p> I figured out that all the how-to, step-by-step information wasn&#39;t as important as I first thought. When I acted with extreme confidence, most people were happy to talk with me and genuinely wanted me to follow up with them. They had no idea I was scared to death to approach them and even more terrified to pick up the phone and call them for an appointment.</p> <p> In 2005, I had the opportunity to speak at Dan Kennedy&#39;s Info-Marketing Summit and sell a program from the front of the room. I have never been so scared. It was audacious of me to presume I was qualified to offer a program. Yet, there I was at the front of the room. Dan Kennedy introduced me, and after my presentation, I learned I&#39;d sold $330,000.00 in that one-hour presentation!</p> <p> Above all, I was bold. I spoke with supreme confidence. I carried myself like I had the ultimate secret and positively knew it was going to work. It didn&#39;t matter that it was the biggest crowd I&#39;d ever spoken in front of, that I was intimidated by the people in the room and that it was the first time I&#39;d ever given my presentation.</p> <p> Instead, I told myself I was bold, confident and excited to be there. I carried myself with supreme confidence--and I succeeded.</p> <p> Confidence is the most difficult aspect to teach, and so I focus on it during my coaching calls with clients.</p> <p> I&#39;m always happy to provide step-by-step instructions. I love sharing what I know with you to help you grow your own business.</p> <p> But at some point, success always comes down to internalizing everything you&#39;ve learned, mapping out your own strategy and boldly making it happen. Nothing will attract joint venture partners, content providers and customers like confidence.</p> <p> By all means, seek out the available information and learn from other people&#39;s mistakes. Then, when you have what&#39;s available, act boldly. When you see you need to make a change of plans, do that boldly, too.</p> <p> You&#39;ll attract a lot more customers, and everything you do will be more successful when you internalize everything you&#39;ve learned, make your own plan and act boldly rather than focus on someone else&#39;s step-by-step process.</p> <p> Link the copy: How to act to attract customers</p> <p> What do you think? Have you succeeded by acting boldly? Or has being bold gotten you into trouble? Visit the page <a class="inf-track-78235" href="http://associationmarketing.com/act-attract-customers/">How to act to attract customers</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Make $117,018 on the First Day of Your Info-Marketing Business</h3> <p> What if there was a way to launch your info-marketing business and make more than $100,00 in one day? And, what if you also created $38,000 monthly continuity income at the same time? And, what if you created the actual product you are going to sell at the same time? This program reveals how to generate new customers or launch a business for the first time using a &quot;mini-launch.&quot;</p> <p> We covered several important topics in this program including:</p> <ul> <li> How one info-marketer generated a six figure payday and launched a successful new business in one afternoon.</li> <li> How powerful mini-launches can be for any business.</li> <li> What you need to prepare for your own mini-launch success.</li> <li> Inside secrets of making these mini-launches more successful.</li> <li> Easy ways to get these done with less work and fewer technical glitches.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78237" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-make-117018-on-the-first-day-of-your-infomarketing-business">How to Make $117,018 on the First Day of Your Info-Marketing Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78241" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78243" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-78245" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78247" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78249" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78251" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 31 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-13-of-2015-how-to-act-to-attract-customers IMA Ezine Week 12 of 2015 | Tending to your relationships http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-12-of-2015-tending-to-your-relationships <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 24th&nbsp; | Week 12 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>It was so frustrating. It was like everyone else was from a different planet. There wasn&#39;t a single person who &quot;got it.&quot;</p> <p> My first info-marketing business targeted the association industry. I promoted a product teaching associations how they could recruit and retain more members.</p> <p> For 10 years I attended events where association executives got together. I spoke at many events, and I became known within the community.</p> <p> While some of them wanted to understand, few of them had any idea what direct marketing was all about. I started to get frustrated easily. After what seemed to be the thousandth time explaining long copy versus short copy or writing with a conversational tone versus a corporate institutional voice, I got fed up. I made the ultimate mistake.</p> <p> I didn&#39;t make this mistake once. No, I repeated it over and over again for years.</p> <p> The first time was innocent enough. The association executives&#39; annual meeting conflicted with a Dan Kennedy mastermind meeting. Easy enough, I&#39;m attending the Dan Kennedy meeting and skipping the association event. I felt at home with the other Dan Kennedy mastermind group members.</p> <p> A few months later, another association event came up. I skipped it. Then I skipped another and another. It was always a different excuse, always a good reason--another event, an important project, another priority that took precedence. Plus, those association people were so frustrating to speak with because they didn&#39;t &quot;get it.&quot;</p> <p> Five years went by before I finally showed up at another association event. Few people knew who I was anymore. I had made myself irrelevant.</p> <p> Here&#39;s a market in which I had made a lot of money for several years. By ignoring it, I&#39;d let a profitable well go dry. I felt I was too good for the room. Now it was as if I didn&#39;t exist.</p> <p> I see this happen to info-marketers all the time.</p> <p> They get swamped with ideas and fall behind on their reading; their first impulse is to cancel their subscriptions so they can catch up. But that cuts them off from the flow of ideas that will take their businesses and their lives forward.</p> <p> Some people get tired of going to events. They tell me &quot;I don&#39;t like this event anymore; they just sell, sell, sell.&quot; I have to smile to myself because I know the event hasn&#39;t changed; they&#39;ve changed. It&#39;s the same event with the same amount of selling. It&#39;s just they&#39;ve learned a lot more, have seen more and have a new perspective now.</p> <p> The answer isn&#39;t to stop attending but to learn from the event at a new level. Start studying what the speakers do to sell, what they offer and how the event is choreographed. Besides, staying home cuts you off from the stream of ideas and the relationships you can benefit from to grow your business.</p> <p> We all get frustrated with our own markets. We attend the same silly events and shake our heads at how folks &quot;don&#39;t get it.&quot; It seems like we are from a different planet. And yet our presence at those events and our constant explanation of the basics help to establish us as people to be followed.</p> <p> It&#39;s easy for us info-marketers to cut ourselves off from others. To become too swamped to subscribe, too busy to attend or too good for the room to show up. There are several side effects of that decision we don&#39;t realize at first.</p> <p> First, it gets us out of the flow of ideas. While it appears to give us time to focus on the projects at hand, it shuts us off from the new projects and ideas that will enable us to keep growing. After all, bringing in new ideas is the entrepreneur&#39;s primary role in our businesses.</p> <p> Next, we lose the connections. The vendors who can get work implemented more quickly, the person we can do a joint venture with or the customer who wants to move from client to referral source. These connections happen because we show up.</p> <p> Finally, it shuts us off from customers. In every room there are people who may want to work with us but are not attracted by our sales materials. These people need to see and hear from us directly. That&#39;s why they went to the meeting--to find a resource, to locate the person who is going to help them. If we stop attending, we&#39;ll cut ourselves off from all of those opportunities.</p> <p> Conflicts crop up. You and I cannot attend everything we should attend. You and I cannot read everything we should read.</p> <p> And yet, as you and I make the decisions of where to prioritize our time, it&#39;s very dangerous to cut ourselves out of the stream of information and events. Businesses need a steady stream of ideas, connections and customers to grow. Those don&#39;t come from building a fortress around ourselves. That stream is created by showing up and participating where we need to be, even when it&#39;s not where we want to be.</p> <p> What do you think? Do you get frustrated when attending events within your industry? How do you make your choices of where you spend your time? Or, do you disagree and have a better way? Visit the page <a class="inf-track-78217" href="http://associationmarketing.com/tending-relationships/">Tending to your relationships</a>, and scroll down to the bottom to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> This Quickly Maximizes Your Lifetime Customer Value</h3> <p> What if you could forget about selling books, courses and low priced continuity programs and instead only sell high-priced, high profit programs to your customers? That&#39;s skipping right to the top of the info-marketing pyramid. There would be fewer customers, less fulfillment but with most of your sales coming from higher margin programs. This session is all about accelerating your sales cycle and moving customers into higher-value, higher priced programs within days of their first contact with you.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sales system where the high-priced products are sold first, for maximum profit in the first few days of the client relationship.</li> <li> What to deliver and how to provide maximum value in a short period of time.</li> <li> Types of customers and services this model is especially good for</li> <li> How to put the model to work for yourself.</li> <li> The key element of the sales process that makes everything else work better.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78219" href="http://www.info-marketing.org/resources/best-practices-calls/item/this-quickly-maximizes-your-lifetime-customer-value">This Quickly Maximizes Your Lifetime Customer Value</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78223" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78225" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-78227" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay"> Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78229" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78231" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 24 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-12-of-2015-tending-to-your-relationships IMA Ezine Week 11 of 2015 | Unpredictable every time http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-11-of-2015-unpredictable-every-time <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 17th, 2015 | Week 11 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>McDonald&#39;s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when you see the Golden Arches, you know exactly what the food will taste like. There might be an independent restaurant with better food next door, but most people will never know because they&#39;ll choose McDonald&#39;s.</p> <p> McDonald&#39;s is the safe choice. It became that way through consistency, delivering a similar experience every time. McDonald&#39;s spends millions of dollars a year taste testing individual restaurants to ensure the food tastes the same way in California as it does in New York as it does in England. All new suppliers are put through a rigorous process to ensure the products they produce conform to McDonald&#39;s exacting specifications. That food is going to be consistent, something Burger King has never figured out.</p> <p> How do you become the default choice in your info-marketing business? Consistently deliver the answers to your customers&#39; problems.</p> <p> There&#39;s a lot of money in consistency. Customers can rely upon you. You become the default choice.</p> <p> Look at Wikipedia. It has become the default encyclopedia. Is it because Wikipedia offers the most accurate and well-researched information? No, it&#39;s because Wikipedia has an answer for almost every question. It doesn&#39;t have to be the best answer.</p> <p> In your business, how can you improve the consistency of what you deliver? Sending emails at the same date and time each week, distributing mailings on the same day each month and starting monthly calls on time are a good start.</p> <p> But doesn&#39;t all that consistency get boring? It can, and that&#39;s why in addition to being consistent, you must also become unpredictable.</p> <p> Rush Limbaugh indisputably has the most popular radio show in the country. He consistently delivers his show at the same time every weekday. The show starts with a monologue, and it has many of the same segments each time. Yet you never know what Rush is going to say. He&#39;s consistently unpredictable. Many fans tune in just to hear his take on a particular topic.</p> <p> Consider David Letterman (or another late-night comedian you may enjoy). David&#39;s program is consistent each night. A monologue, a segment seated at his desk, celebrity interviews and a musical guest. Consistent. Yet David keeps it unpredictable with the comedy he delivers, which by definition is something you didn&#39;t expect.</p> <p> It seems as if the info-marketers who choose to be controversial fail because they aren&#39;t consistent enough. Whatever you do, you&#39;ve got to be consistent about it so customers can rely on you to provide what you promise. Too many info-marketers do or say something controversial once or twice and then move on to something else. Or they are controversial all the time, but they cannot produce valuable content and effective marketing on an ongoing basis.</p> <p> Consistency is what I&#39;m best at, so that&#39;s what I&#39;ll advise you on. I admit I&#39;m still working on becoming unpredictable.</p> <p> One of the keys to becoming consistently unpredictable is to develop a curriculum. I just worked with a coaching client who told me it was difficult to write his monthly printed newsletter. He said he stares at the blank screen with its blinking curser wondering what to write about. I suggested he create a curriculum based on Napoleon Hill&#39;s book Think and Grow Rich. The book describes 17 traits of successful people. Grab one of those 17 traits and create your own story and training that support that idea. Don&#39;t use Hill&#39;s words. Rather, use your own terminology for one of these concepts: pleasing personality, going the extra mile, personal initiative, applied faith, definiteness of purpose or mastermind alliance. Schedule these principles out for the next 12 months. Now you don&#39;t have to start with a blank page; instead, you start with a central theme.</p> <p> This curriculum serves two purposes. One, it makes you consistent because you can now meet deadlines so your newsletters and written content get delivered in a timely manner. Two, it keeps you unpredictable. You aren&#39;t writing about the same thing each month since you have a different topics around one curriculum.</p> <p> The larger your business gets, the more people involved in producing that content, and so it will become more important for you to have a curriculum. Large magazines have individual departments or sections. Each section has its own curriculum. You can do the same with your programs. Outline the articles, content and coaching calls you must produce each month. Give yourself a curriculum for the year. In some instances, the coaching call may be the same topic as that month&#39;s newsletter article, so you can reinforce concepts you discussed on the call. In others, you&#39;ll want to change the topic so you can keep it unpredictable.</p> <p> You can keep your content fresh by incorporating current events and examples into your lessons. While the content will be unpredictable, changing with the news and events of the day, creating a curriculum will give you a huge shortcut to maintaining the consistency your customers actively seek.</p> <p> How do you balance consistency while also ensuring you don&#39;t become predicable and boring? Visit the page <a class="inf-track-78199" href="http://associationmarketing.com/unpredictable-every-time/">Unpredictable every time</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Smart Social Media Strategies that Generate Leads and New Customers</h3> <p> It&#39;s easy to waste a lot of time on social media, earning that &quot;Top Contributor&quot; designation for a LinkedIn group doesn&#39;t necessarily bring a flood of new customers with it. This program is about smart social media strategies to generate a consistent flow of leads and new customers to your business. The mistakes to avoid and how you can use social media to get customers even if you don&#39;t have a lot of time or money to invest.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78201" href="http://www.info-marketing.org/resources/best-practices-calls/item/smart-social-media-strategies-that-generate-leads-and-new-customers">Smart Social Media Strategies that Generate Leads and New Customers</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78205" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78207" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78209" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-78211" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-78213" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 17 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-11-of-2015-unpredictable-every-time IMA Ezine Week 10 of 2015 | You look better from farther away http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-10-of-2015-you-look-better-from-farther-away <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 10th, 2015 | <span class="color: #FFFFFF; font-size: 14px;" style=""> Week 10 of 2015</span></td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>During a Jump Start Coaching Call coaching call, a relatively new info-marketer wanted to know why he wasn&#39;t generating any sales from his website. He asked me to review his site for him.</p> <p> While the opt-in page looked ordinary enough, he had five different training videos on his sales page. He wanted to prove he would over deliver, so he over delivered on the sales page. He gave his customers two hours of training for free before he asked them to buy anything.</p> <p> Trouble is, the old saying is true: Absence does make the heart grow fonder.</p> <p> Too much of something reduces its value. You must have water to survive. But too much water isn&#39;t any better than too little. In fact, it can kill you!</p> <p> Same in relationships. When you are dating someone new, you want to spend time together to form an emotional bond. You must balance that, however, by spending time apart so you don&#39;t become too familiar. Your absence allows your new partner&#39;s imagination to take over. Imagination fosters a stronger relationship.</p> <p> As humans, we cherish what is scarce. In your website videos, printed sales letters and front-of-the-room presentations, you always want to demonstrate value. Make your audience say &quot;Wow!&quot;</p> <p> Then, equally importantly, you must establish your scarcity. And then, invite them to make a purchase if they&#39;d like more.</p> <p> How do you balance demonstrating value with establishing scarcity and value? Visit the page <a class="inf-track-78185" href="http://associationmarketing.com/look-better-farther-away/">You look better from farther away</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Lead Your Members so they Get Better Results and You Keep Them Longer</h3> <p> What if there was a way to quickly diagnose the state of your customers and to know exactly what messages to use to get them to implement, work together and rally around you and your products. And, what if this system also worked for you in managing your team? My guest is Dave Logan, author of Tribal Leadership, the book I&#39;ve been recommending to all of my clients for the last year now. This program is about using Tribal Leadership to build your internal team as well as applying the principals to your continuity programs to lock in members longer and create a strong culture of success.</p> <p> We covered several important topics in this program including:</p> <ul> <li> Why some organizations have super-effective, happy people and others are miserable people who complain all the time and aren&#39;t productive.</li> <li> How to diagnose the type of culture you have within your organization and create lasting change.</li> <li> The five stages of tribes and how to move your organization from one stage to another.</li> <li> How to apply Tribal Leadership to membership organizations.</li> <li> Attract more continuity members, more customers and keep them longer based on the Tribal Leadership concepts.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-78187" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-lead-your-members-so-they-get-better-results-and-you-keep-them-longer">Members Get Better Results and You Keep Them Longer</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78191" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78193" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78195" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 10 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-10-of-2015-you-look-better-from-farther-away IMA Ezine Week 9 of 2015 | Retention by becoming indispensable http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-9-of-2015-retention-by-becoming-indispensable <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 3, 2015 | Week 9 of 2015</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <strong><em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em></strong>I first noticed it in my dad&#39;s tire store. I worked there during summer vacations from high school, changing tires and doing oil changes. There were some guys in the shop who worked hard and got a lot done, and then there were others who smoked cigarettes more than they worked on cars.</p> <p> Because the hard workers were almost always prompt in the mornings and worked hard throughout the day, my dad gave them the most slack on the days they were late or the times they wanted to take their kids to the doctor&#39;s office. The guys who didn&#39;t work as hard got sent home or were trouble if they were just a couple minutes late one morning.</p> <p> I took this lesson to heart and applied it to all of my work. In my first professional job, I quickly decided I&#39;d do the work of three or four people. I didn&#39;t mind. I figured the more jobs I did, the harder it would be to replace me. By doing those jobs, I learned a lot I never would have known otherwise, and soon I was efficient enough to get it all done.</p> <p> So many in the info-marketing world have the wrong attitude. They want to slap an ebook on the Web, record a quick interview or throw together a seminar to generate cash for themselves without considering how to become useful to their customers.</p> <p> For a long time, I took this &quot;being useful to customers&quot; thing too far. Not only did I over deliver, but I swamped them. I gave my customers too much to consume. So I had to learn that rather than giving more content, more calls and more words. It&#39;s often more valuable to condense volumes of information down into just what someone must know.</p> <p> The key in any relationship is to become indispensable. Whether you are working a job, nurturing a marriage or retaining customers, your goal should always be to become indispensable.</p> <p> Consider the electric company. It provides a product to customers. These customers have made hundreds of decisions in their lives based on the electricity in their homes. Every month they buy something new that has to plug in. The electric company has become indispensable.</p> <p> As an info-marketer, you want to build products and systems your customers incorporate into their lives in the same way they do electricity. When your product or service becomes an integral part of their lives, it becomes a big hassle for them if they choose to &quot;unplug.&quot;</p> <p> Here are a few examples of becoming indispensible you can read about in the Info-Marketing Library at <a class="inf-track-78165" href="http://www.info-marketing.org/resources/info-marketing-library">www.MyInfoMarketingForum.com</a>.</p> <p> Rory Fatt created a rewards program for restaurants and retailers called Royalty Rewards. Once a business owner adopts the program, enters his customers&#39; names into the system and promises them rewards for purchases, it&#39;s extremely difficult for that owner to tell all his customers he isn&#39;t going to honor the rewards he has promised. Plus, the system actually increases customer purchase frequency so the business owner becomes dependent on the additional revenue.</p> <p> Jason Silverman created Powerful Words for martial arts schools. It&#39;s a monthly curriculum the schools can promote to children and parents as life skills training they learn while receiving their martial arts instruction. Once a school begins &quot;matt chats&quot; and promotes them to parents, it&#39;s really difficult for that school to tell all its customers it is going to stop offering this valuable service.</p> <p> Donna Maria Coles Johnson found an insurance company that would offer policies to individuals who manufactured and sold their cosmetics from their homes. Today, she is one of the only providers of this coverage, giving her an opportunity to serve almost the entire community of these small business owners.</p> <p> How can you become indispensable to your customers? Are there new services you could offer that would relieve your customers of a lot of the work they are doing? Are there products you could offer that could get your customers a lot more of what they want? Visit the page <a class="inf-track-78167" href="http://associationmarketing.com/retention-becoming-indispensable">Retention by becoming indispensable</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img alt="" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s January 2015 Information Marketing Special Report</h3> <p> Dan Kennedy&#39;s December Info-Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> Uh-oh American entrepreneurialism is on the decline</li> <li> Can &quot;coaching&quot; be sold, front-end?</li> <li> An ap description of social media&#39;s burdens</li> <li> &quot;Fitbit&quot; and Kin: the new &quot;personal management tool&quot; category</li> <li> How to KNOW if you are doing it right</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through March 31, 2015.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-78169" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-january-2015-information-marketing-special-report-">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-78173" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the <a class="inf-track-78175" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide</a> today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-78177" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans"> Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-78179" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-78181" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> <table align="center" cellpadding="0" cellspacing="0" width="750px"> <tbody> <tr> <td align="center" bgcolor="#334364" class="copyright" height="80" style="color: #FFF; font-family: Verdana; font-size: 10px; text-transform: none; line-height: 20px; padding: 8px;" valign="top"> <br /> <h3> About the Information Marketing Association</h3> <p> Successful authors, self-publishers of books, individuals who sell home study courses, personal and business coaches, newsletter publishers and seminar promoters turn to the Information Marketing Association for the critical insights on the business side of running a successful information marketing business. The IMA is a community of information publishers working together to build successful long-term businesses, make more money and help more people.</p> <p> &copy; 2015 Information Marketing Association Inc. All Rights Reserved<br /> 8430 W. Bryn Mawr Ave. &nbsp;Suite 500 Chicago, IL 60631. Member Support: RS@Info-Marketing.org</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 03 Mar 2015 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/ima-ezine-week-9-of-2015-retention-by-becoming-indispensable