Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Thu, 24 Apr 2014 08:50:53 GMT Weekly Ezine: Why sometimes nothing good happens http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-sometimes-nothing-good-happens <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 22nd, 2014 | Week 16 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&ldquo;The swirl&rdquo; is one of the things we talk about with Harley-Davidson dealers when we are coaching them to improve the profitability of their dealerships.</p> <p> At any given time in a dealership, there are customers considering buying motorcycles, trying on clothes or waiting for their motorcycles to be serviced; service techs working on motorcycles; parts orders arriving via UPS; and a parade of salespeople walking through the showroom. There are a hundred things the dealer would like to pay attention to, and at the end of the day, he&rsquo;s exhausted. He works hard every day, but he can&rsquo;t find time for the things that are most important because he is too busy.</p> <p> That&rsquo;s the swirl. Perhaps you have it in your own business. So many different urgencies crop up that you aren&rsquo;t able to work on what&rsquo;s most important. It&rsquo;s like one of those shooting galleries at the fair. Targets pop up and you have to shoot them quickly before they disappear again. At the carnival you&rsquo;ve got concentrate on the gallery to score maximum points and get the biggest prize. It feels great when you hit all the targets, both at the carnival and in your business. When I get into the swirl in my own business, it actually feels good. It&rsquo;s like I&rsquo;m the head of an army that&rsquo;s under attack. I&rsquo;ve got projects and problems coming at me from all sides, and I&rsquo;ve got to keep them all under control. While being in the swirl can feel invigorating, staying in the swirl is the wrong approach for a business owner.</p> <p> Going back to my example about Harley-Davidson dealers, we taught them to create trackable goals for each department. Here is what we coached them to do:</p> <p> Set your goals by first determining the total amount of money you want to make at the end of the year. Then assign a net profit contribution from each department. Based on that expectation, set goals for each month and what must be done within each department to achieve those goals. For instance, for motorcycle sales to generate the desired amount of profit, determine how many motorcycles the sales department needs to sell as a department. This will allow you to estimate the number of motorcycles each salesperson must sell each week to meet your goal.</p> <p> Managing this way is like having a pause button for the swirl. You see that it exists, but it&rsquo;s happening to everyone else, not you. That&rsquo;s because your attention isn&rsquo;t focused inside the swirl; instead you can see all the way through it, straight to your goal. You are able to keep your attention on what&rsquo;s really important, driving your business toward your real business goals.</p> <p> Info-marketers often get caught up in the swirl. Within the swirl we jump from one emergency to the next. Our goal is to keep everything running so we can quickly move on to the next crisis. We lose sight of where we are really trying to go. And it&rsquo;s easy to find ourselves working and working and never seeming to make any progress.</p> <p> It&rsquo;s important to create a careful plan for the business you want to create. Outline the types of programs you want to offer, and create a timeline for when you&rsquo;ll implement those programs. What will each of those programs contribute to your company&rsquo;s profit? Who is responsible for getting them implemented? And for each person with responsibilities, what&rsquo;s his or her schedule for getting the work done? These basic goal-setting and project management plans can mean the difference between getting caught in the swirl and reaching your business goals.</p> <p> Three and a half months ago, you probably made some resolutions. You may have set some goals for yourself to achieve. How much progress have you made? If you&rsquo;ve made progress, it&rsquo;s probably because you set out monthly, weekly and daily goals in addition to just making a resolution.</p> <p> If you haven&rsquo;t made progress, make an appointment with yourself&mdash;an appointment you refuse to break. Outline what you need to accomplish each month to make your goals a reality. Consider what has to be done each week. And then put each week&rsquo;s goals into your calendar so you&rsquo;ll take a break from the swirl to get the important projects done. In the same way you&rsquo;d step away from your business to go to a doctor&rsquo;s appointment, step away to improve the health of your business by focusing your attention on your most important goals.</p> <p> While the swirl feels good in the moment, working on your goals gives you a great feeling that lasts. It&rsquo;s actually a feeling of superiority. You can hold yourself above other business owners when you see them battling within the swirl.</p> <p> What do you think? Are you caught in the swirl? Or do you have a great way of setting and achieving your goals? Scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> The $300,000.00 Secret Revealed: How to Sell Over 300K of a Product in Less Than 90 Minutes to a Room of Only 150 People</h3> <p> At Dan Kennedy&rsquo;s Info-Summit in Atlanta, Dave Dee delighted his breakout session audience with a power-packed presentation, and he sold more than any other speaker at the event. While the 300K in 90 Minutes headline grabs attention, the reality is Dave&rsquo;s presentation was developed over many months and honed into a winner. Would you like to know the exact process and secrets that created this winning performance? For you as a member of the IMA, this month&rsquo;s Best Practices in Information Marketing call will &ldquo;pull back the curtain&rdquo; to reveal exactly how Dave Dee developed and delivered his presentation.</p> <p> Here is a summary of what is covered on this call:</p> <ul> <li> The keys to speaking to sell</li> <li> The best starting point for creating a killer platform sales presentation</li> <li> Creating visual aids that foster the sale rather than hinder it</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6371" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/the-300000-secret-revealed-how-to-sell-over-300k-of-a-product-in-less-than-90-minutes-to-a-room-of-only-150-people">The $300,000.00 Secret Revealed: How to Sell Over 300K of a Product in Less Than 90 Minutes to a Room of Only 150 People</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.<br /> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6375" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6377" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6379" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6381" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6383" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 22 Apr 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-why-sometimes-nothing-good-happens Weekly Ezine: How you must approach marketing http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-how-you-must-approach-marketing <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 15th, 2014 | Week 15 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>The mother lion slowly creeps closer to the edge of the prairie where a family of gazelles grazes nearby. The gazelles are always skittish. Ever watchful to protect the herd. Yet as they graze, the lioness creeps closer.</p> <p> The lioness has a pack of cubs in her den. She&rsquo;s been hunting for hours, ranging from one prairie to the next, looking for something to bring back to feed her cubs. There has been only one opportunity so far today, just after sunrise, and it got away. Now, well past mid-day, here is a second. If she misses this one, her cubs will go hungry another night.</p> <p> The lioness is careful not to spook the gazelles. If they run, she&rsquo;ll never catch up. As she creeps closer, she stays hidden in the brush at the edge of the prairie. The gazelles are too far away for a full surprise attack. She&rsquo;ll have to make her move and hope she can run down one of the slower animals. She picks an older female gazelle she&rsquo;s confident she can catch.</p> <p> It&rsquo;s time. The lioness crouches down, and with all of her strength she springs out of the brush, into the prairie and after her gazelle.</p> <p> I&rsquo;ve read a lot of positive attitude and success books, probably more than 100, many of them when I was starting out in business. The win-win philosophy was a popular concept included in most books in the 1990s. Win-win made a lot of sense to me, so I bought into the idea. I chose never to do business with someone unless I could see there was a strong win for them as well as for me.</p> <p> That was a huge mistake. Partly because I misunderstood the win-win philosophy, and partly because the philosophy is flawed.</p> <p> For years I got caught up looking for the win for the other person. If I didn&rsquo;t see the win, I didn&rsquo;t offer my services. From a sales perspective, it was like a fisherman doing all the work to get positioned over the best fishing hole, baiting a hook, catching a fish, reeling it in and then cutting the line before hauling it in. Still, it was important to me to see the win-win before I would take on the prospect as a new customer.</p> <p> Years later I have learned I cannot hope to predict all the ways my products and services can help my customers. It&rsquo;s for my customers to decide if I&rsquo;m offering something that&rsquo;s a win for them. By refusing to offer them my products, I&rsquo;m preventing any opportunity for a win (for them or me).</p> <p> Once I made that breakthrough, I more easily offered my products to customers; however, I still had another problem to overcome. Back then, I&rsquo;d leave customers alone to make a decision. I was letting them figure out if there was a win for them. Another huge mistake.</p> <p> Here is another thing I have learned:</p> <p> Customers have a lot going on in their lives, and their attention spans are limited. Right now they are excited about solving a problem, and I have a solution. If I allow them to put off the decision for a few days or a week, they are going to forget me.</p> <p> It&rsquo;s crucial for us to remind our customers of the benefits they may receive from what we are offering and give them the opportunity to take advantage of them. If we offer our program and then never follow up, it&rsquo;s like going out on a date and never calling again. It&rsquo;s rude and it makes the customer wonder if we were sincere about the offer to begin with.</p> <p> It&rsquo;s crucial for all business owners to develop a predator&rsquo;s attitude. (You&rsquo;ll never read this is one of those self-help books, but it&rsquo;s true.) Just like the mother lion has to bring back a kill for her cubs, you have to generate customers to grow your business. You must identify your best prospects for customers, single out the ones that present the best opportunities and go after them with a determined attitude.</p> <p> A mother lion must have that killer attitude. She must focus on the prey she has the best opportunity to kill and then go after that prey with all her strength. Otherwise, she&rsquo;s left with feeding herself and her cubs the scraps she can scrounge from other lions&mdash;or going hungry altogether.</p> <p> It may not be polite to talk about, but successful business owners are as focused on making the next sale as the lion is on making the next kill. Customers are buying out there. If they aren&rsquo;t buying from you, it&rsquo;s either because you are offering them something they don&rsquo;t want or you are offering something they do want, but not getting their attention.</p> <p> Our responsibility is to offer our products and services, ask for the sale and give our customer an opportunity to make the decision to buy. As long as we promise what we deliver and deliver what we promise, we&rsquo;ve satisfied all moral and legal requirements.</p> <p> Between the lion and the gazelle, there can never be a win-win. In our businesses there must be; both parties must benefit from the transaction. However, we cannot prejudge or wait for the customer to decide. We must go after the sale with a predator&rsquo;s mindset. Customers benefit when we encourage them to solve their problems. We benefit by getting new customers. So, adopt the rules of the jungle for your business!</p> <p> I&rsquo;d love to hear about your ideas and how you implement them. If you are scheduling time to work on an idea this week, let me know. Share your experiences or questions in the comments box at the bottom of the page.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Building Your Info-Business with Licensing</h3> <p> Licensing is an advanced way of building your information marketing business. While you see it all around you with product licensing deals including Sesame Street characters, movie restaurant tie-ins and franchises most business people think it&rsquo;s something other, larger companies do. However, this call will reveal the steps one info-marketer took to create his own brand new licensing program for his business. This system is allowing him to his business through dozens of licensees promoting his products and services for everyone&rsquo;s mutual benefit. This is a great way to leverage your knowledge together with the work of others to grow an info-marketing business.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> How to stop slipping into &quot;pitch&quot; mode and start creating a natural two-way dialogue with your prospects</li> <li> How to identify your hidden sales triggers that make your prospects go into &quot;fight or flight&quot; mode</li> <li> Why focusing on your prospect&#39;s truth is more important (and profitable) than focusing on making the &quot;sale&quot;</li> <li> How to &quot;follow-up&quot; after sending information, without &quot;chasing your prospect&quot;</li> <li> How to easily move the sales process forward without having to put pressure on your prospect</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6333" href="http://www.info-marketing.org/resources/best-practices-calls/item/building-your-info-business-with-licensing">Building Your Info-Business with Licensing</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6337" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6339" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6341" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6343" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6345" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6347" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 15 Apr 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-how-you-must-approach-marketing Weekly Ezine: What's Often Missing http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-whats-often-missing <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 8th, 2014 | Week 14 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>&ldquo;Don&rsquo;t I know you from somewhere?&rdquo; he asked me.</p> <p> &ldquo;No, I don&rsquo;t think so.&rdquo; I was shopping for clothes at the mall. I&rsquo;d recently gotten a new job, I was 22 years old and I knew few people in town.</p> <p> &ldquo;Where do you work?&rdquo; He asked. I answered and asked him where he worked. He told me he owned his own business, and we struck up a conversation.</p> <p> We&rsquo;d never met, but within a minute or two, Steve and I had a good conversation going. About the time I was ready to return to my shopping, Steve told me that he often looks to work with sharp people in his business and asked if I would be open to new opportunities to make money. Flattered as I was, I said, &ldquo;Sure,&rdquo; and we set a date and time to get together.</p> <p> At our meeting, about an hour into his presentation, Steve invited me to become an Amway distributor. About two weeks later, I learned that the episode in the mall was called &ldquo;contacting,&rdquo; and as a new distributor, I was now expected to do it.</p> <p> I had no interest in walking up to complete strangers, striking up conversations and setting appointments so I could show them the Amway distributor business plan. But I wanted what this type of business promised. So, I learned to do it.</p> <p> I purchased all the books and tapes on contacting, and studied them feverishly. I kept looking for &ldquo;how-to&rdquo; information. I wanted to know exactly what to do, step-by-step. What types of people should I stop and talk to? How do I start a conversation with a stranger? What do I say to make them comfortable enough to give me their number and look forward to my call?</p> <p> I read hundreds of pages and listened to hours of tape, but I was never satisfied with the information I received. It always seemed vague. Primarily it said you have to &ldquo;be bold&rdquo; and &ldquo;act with confidence.&rdquo;</p> <p> Steve took me on several contacting missions. We&rsquo;d drive around town to grocery stores, book stores and shopping centers looking for people who were well dressed and looked like they were already successful. I&rsquo;d start a conversation with each one, begin to build a relationship and then get his or her number to set an appointment to explain the Amway distributor business plan.</p> <p> On days I tried to follow all the step-by-step advice I had learned from my books and tapes, I failed miserably. I got rejected and wasted a lot of time. So, I tried something different. With Steve&rsquo;s coaching, I learned I had to internalize the step-by-step process, make it my own and act with boldness.</p> <p> Although it goes against everything I&rsquo;m comfortable with, I learned to be pretty good at it. I could get three or four numbers a day, so by the end of the week, I had 12 to 15 good prospects to call to set up appointments.</p> <p> I figured out that all the how-to, step-by-step information wasn&rsquo;t as important as I first thought. When I acted with extreme confidence, most people were happy to talk with me and genuinely wanted me to follow up with them. They had no idea I was scared to death to approach them and even more terrified to pick up the phone and call them for an appointment.</p> <p> In 2005, I had the opportunity to speak at Dan Kennedy&rsquo;s Info-Marketing Summit and sell a program from the front of the room. I have never been so scared. It was audacious of me to presume I was qualified to offer a program. Yet, there I was at the front of the room. Dan Kennedy introduced me, and after my presentation, I learned I&rsquo;d sold $330,000.00 in that one-hour presentation!</p> <p> Above all, I was bold. I spoke with supreme confidence. I carried myself like I had the ultimate secret and positively knew it was going to work. It didn&rsquo;t matter that it was the biggest crowd I&rsquo;d ever spoken in front of, that I was intimidated by the people in the room and that it was the first time I&rsquo;d ever given my presentation.</p> <p> Instead, I told myself I was bold, confident and excited to be there. I carried myself with supreme confidence&mdash;and I succeeded.</p> <p> Confidence is the most difficult aspect to teach, and so I focus on it during my coaching calls with clients.</p> <p> I&rsquo;m always happy to provide step-by-step instructions. I love sharing what I know with you to help you grow your own business.</p> <p> But at some point, success always comes down to internalizing everything you&rsquo;ve learned, mapping out your own strategy and boldly making it happen. Nothing will attract joint venture partners, content providers and customers like confidence.</p> <p> By all means, seek out the available information and learn from other people&rsquo;s mistakes. Then, when you have what&rsquo;s available, act boldly. When you see you need to make a change of plans, do that boldly, too.</p> <p> You&rsquo;ll attract a lot more customers, and everything you do will be more successful when you internalize everything you&rsquo;ve learned, make your own plan and act boldly rather than focus on someone else&rsquo;s step-by-step process.</p> <p> What do you think? Have you succeeded by acting boldly? Or has being bold gotten you into trouble? Scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s February No B.S. Information Marketing Special Report</h3> <p> Dan Kennedy&#39;s most recent No B.S. Information Marketing Special Report jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> How to attract attention, to be more interesting to your audience and to be talked about by your audience</li> <li> How you can stay so interesting to yor audience that they strongly prefer getting information and ideas and opinion from you</li> <li> Creating a content and communication strategy to continually pique the interest of your audience</li> <li> What if you predict with certainty and are wrong?</li> <li> How to make interesting predictions</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through April 30, 2014.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: Dan Kennedy&rsquo;s <a class="inf-track-6311" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-february-2014-infomarketing-letter">Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6315" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6317" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6319" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6321" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6323" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6325" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 08 Apr 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-whats-often-missing Weekly Ezine: Be In The Room http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-be-in-the-room <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> April 1st, 2014 | Week 13 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>It was so frustrating. It was like everyone else was from a different planet. There wasn&rsquo;t a single person who &ldquo;got it.&rdquo;</p> <p> My first info-marketing business targeted the association industry. I promoted a product teaching associations how they could recruit and retain more members.</p> <p> For 10 years I attended events where association executives got together. I spoke at many events, and I became known within the community.</p> <p> While some of them wanted to understand, few of them had any idea what direct marketing was all about. I started to get frustrated easily. After what seemed to be the thousandth time explaining long copy versus short copy or writing with a conversational tone versus a corporate institutional voice, I got fed up. I made the ultimate mistake.</p> <p> I didn&rsquo;t make this mistake once. No, I repeated it over and over again for years.</p> <p> The first time was innocent enough. The association executives&rsquo; annual meeting conflicted with a Dan Kennedy mastermind meeting. Easy enough, I&rsquo;m attending the Dan Kennedy meeting and skipping the association event. I felt at home with the other Dan Kennedy mastermind group members.</p> <p> A few months later, another association event came up. I skipped it. Then I skipped another and another. It was always a different excuse, always a good reason&mdash;another event, an important project, another priority that took precedence. Plus, those association people were so frustrating to speak with because they didn&rsquo;t &ldquo;get it.&rdquo;</p> <p> Five years went by before I finally showed up at another association event. Few people knew who I was anymore. I had made myself irrelevant.</p> <p> Here&rsquo;s a market in which I had made a lot of money for several years. By ignoring it, I&rsquo;d let a profitable well go dry. I felt I was too good for the room. Now it was as if I didn&rsquo;t exist.</p> <p> I see this happen to info-marketers all the time.</p> <p> They get swamped with ideas and fall behind on their reading; their first impulse is to cancel their subscriptions so they can catch up. But that cuts them off from the flow of ideas that will take their businesses and their lives forward.</p> <p> Some people get tired of going to events. They tell me &ldquo;I don&rsquo;t like this event anymore; they just sell, sell, sell.&rdquo; I have to smile to myself because I know the event hasn&rsquo;t changed; they&rsquo;ve changed. It&rsquo;s the same event with the same amount of selling. It&rsquo;s just they&rsquo;ve learned a lot more, have seen more and have a new perspective now.</p> <p> The answer isn&rsquo;t to stop attending but to learn from the event at a new level. Start studying what the speakers do to sell, what they offer and how the event is choreographed. Besides, staying home cuts you off from the stream of ideas and the relationships you can benefit from to grow your business.</p> <p> We all get frustrated with our own markets. We attend the same silly events and shake our heads at how folks &ldquo;don&rsquo;t get it.&rdquo; It seems like we are from a different planet. And yet our presence at those events and our constant explanation of the basics help to establish us as people to be followed.</p> <p> It&rsquo;s easy for us info-marketers to cut ourselves off from others. To become too swamped to subscribe, too busy to attend or too good for the room to show up. There are several side effects of that decision we don&rsquo;t realize at first.</p> <p> First, it gets us out of the flow of ideas. While it appears to give us time to focus on the projects at hand, it shuts us off from the new projects and ideas that will enable us to keep growing. After all, bringing in new ideas is the entrepreneur&rsquo;s primary role in our businesses.</p> <p> Next, we lose all the connections. The vendors who can get work implemented more quickly, the person we can do a joint venture with or the customer who wants to move from client to referral source. These connections happen because we show up.</p> <p> Finally, it shuts us off from customers. In every room there are people who may want to work with us but are not attracted by our sales materials. These people need to see and hear from us directly. That&rsquo;s why they went to the meeting&mdash;to find a resource, to locate the person who is going to help them. If we stop attending, we&rsquo;ll cut ourselves off from all of those opportunities.</p> <p> Conflicts crop up. You and I cannot attend everything we should attend. You and I cannot read everything we should read.</p> <p> And yet, as you and I make the decisions of where to prioritize our time, it&rsquo;s very dangerous to cut ourselves out of the stream of information and events. Businesses need a steady stream of ideas, connections and customers to grow. Those don&rsquo;t come from building a fortress around ourselves. That stream is created by showing up and participating where we need to be, even when it&rsquo;s not where we want to be.</p> <p> What do you think? Do you get frustrated when attending events within your industry? How do you make your choices of where you spend your time? Or, do you disagree and have a better way? Visit the page <a class="inf-track-6269" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Be In The Room</a>, and scroll down to the bottom to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> This Quickly Maximizes Your Lifetime Customer Value</h3> <p> What if you could forget about selling books, courses and low priced continuity programs and instead only sell high-priced, high profit programs to your customers? That&rsquo;s skipping right to the top of the info-marketing pyramid. There would be fewer customers, less fulfillment but with most of your sales coming from higher margin programs. This session is all about accelerating your sales cycle and moving customers into higher-value, higher priced programs within days of their first contact with you.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> A sales system where the high-priced products are sold first, for maximum profit in the first few days of the client relationship.</li> <li> What to deliver and how to provide maximum value in a short period of time.</li> <li> Types of customers and services this model is especially good for</li> <li> How to put the model to work for yourself.</li> <li> The key element of the sales process that makes everything else work better.</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6271" href="http://www.info-marketing.org/resources/best-practices-calls/item/this-quickly-maximizes-your-lifetime-customer-value">This Quickly Maximizes Your Lifetime Customer Value</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6275" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6277" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-6279" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6281" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6283" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6285" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 01 Apr 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-be-in-the-room Dan Kennedy's March 2014 Info-Marketing Letter http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2014-infomarketing-letter <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class=" clicky_log_download" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLU1hcmNoLTIwMTQtSW5mby1NYXJrZXRpbmctTGV0dGVyLWFzLWEtUERGLWZpbGUucGRm" title="Dan-Kennedys-March-2014-Info-Marketing-Letter-as-a-PDF-file.pdf">Dan-Kennedys-March-2014-Info-Marketing-Letter-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p>Dan Kennedy's most recent No B.S. No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.  </p> <p>Here is a quick summary of the topics included:</p> <ul> <li>Dollars from the dustbin:  How to build your fortune on the most solid foundation</li> <li>Let's NOT make our work harder than it needs to be</li> <li>You can make your work a lot easier and your business a lot more valuable if you focus on getting and keeping the best customers</li> <li>THE madate for success in this business:  how to write and speak to get and stay rich</li> <li>What works: &quot;My publishing Philosophy Explained&quot;</li> </ul> <p>As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through May 31, 2014.</p> </div> Mon, 31 Mar 2014 23:30:18 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-march-2014-infomarketing-letter February 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/february-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-54066"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAFebruary2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class=" clicky_log_download" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUZlYnJ1YXJ5MjAxNEp1bXBTdGFydC5tcDM%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Announcer:</strong> Here's your host for today's call, Robert Skrob. </a></p> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching Call. I'm so glad that you're here. This is Robert Skrob, President of the Information Marketing Association, and this call is all about helping you with your information marketing business, answering questions that you need answered to help get you the push along down the road to getting your business going. </p> <p>Hey, you know a lot of times we have a lot of folks to kind of listen in and want to hear the questions and answers, and that's perfectly fine. You are more than welcome. We also have folks that call in to get their questions answered and we'll meet quite a few of those here today. Welcome. If you'd like to ask your question and have me work with you on your business all you need to do is press one on your phone. Press it once and then that gets you into the queue to ask a question. Press one a second time and that actually pops you out of the queue and you don't get your question in, or you can get out of the queue if you're not interested in asking a question anymore. Maybe it was answered. So go ahead and press one to get you into the queue. </p> <p>I had an interesting, a reader of The Official Get Rich Guide to Information Marketing kind of reach out to me here actually just this week, and brought my attention to chapter 58 of the book and I thought it was kind of interesting what I covered in there. I talked through about how it was like for me to launch my first information marketing business at the same time as I was trying to do run a business full-time. I mean I thought I was busy before, you know, keeping up with clients, keeping up with employees, doing all the administrative stuff in my business, trying to keep it running because it was the one paying the bills while at the same time I was trying to create this information marketing business. I knew I had to because the business I had was all trading time for money and so I wanted a business that had scalable income that would allow me to grow my income without also growing the number of hours that I had to work every day. </p> <p>So what I did was, it was kind of interesting in the chapter I kind of tell the story about how it really wasn't that long ago, but I was 237 pounds. My wife, we had a couple of children and each time my wife got pregnant I gained 20 pounds during that pregnancy. Whatever happened it seemed to require me gaining weight and I was pretty big. What I did in order to lose that weight was I started creating a plan of what I was going to eat each week, and I know it's a very revolutionary diet, essential I ate less and exercised more. That was kind of the diet program that I did at the time. And I ate less by creating a plan. I would map out every day what I was going to eat, then you know some meals it was we were going to have something at home, prepared at home. Other meals, maybe I had a client event or a client dinner, I would go ahead and research the restaurant's menu in advance and figure out what the better choices were and make sure that I knew before, it was really I even mapped it out on Sunday, I knew what I was going to eat for the whole week. And this way I had kind of a plan of attack and then that way as long as I stuck with my plan I ate what I needed to and I was able to lose weight and good news is I have lost 50 pounds and that was actually a few years ago, and I've been able to keep it off ever since. </p> <p>Creating your information marketing business is really the same way. It's creating a plan. I know at first my plan was that I would work in the mornings for two hours a day on my information marketing business. And I was coming into the office. I would be here by 6:00 a.m. and I'd work till 8:00 a.m. on my new business in order to create a new opportunity. And unfortunately it really wasn't very long and that two hours turned into working on client projects or other priorities, you know, it was easy to justify it once, &quot;Oh shoot, I need to really get this done,&quot; and then within a few weeks I was just doing client work every morning and not doing my own. But what I did do that seemed to work the best was I would set aside Fridays for my own information marketing business launch. I would let the rest of the week be completely crazy, I would do whatever I needed to do, but then on Fridays I would focus on my new information marketing business and that plan seemed to work the best and allowed me to grow and build the new businesses that have paid me over and over again in the years since. </p> <p>&nbsp;</p> <p>So just a little because I understand it's hard. I always used to think, &quot;Oh shoot, it'd be so nice if I didn't have to create a new business while also running my information marketing business,&quot; but I've seen that happen where folks have quit their job or sold their company in order to free themselves so that they didn't have any worries about what else they needed to do in addition to their information marketing business, and what I've found is they've run out of cash. Other priorities cropped up the same as anything else. The kids need to get to school, they want to go to soccer games, they want to do things with their newfound freedom, and as it turns out they're never able to get their new business launched. They're never able to build the new venture and they run out of cash and it's difficult for them even during the ramp up phase because cash is tight because they're not continuing their income. </p> <p>I've seen it work both ways and the folks that are successful juggle the other responsibilities, they keep it going and they simply create a plan for success and then work their plan. They have their time that they sat aside for their current business, they have time that's set aside for the new one and I get it. I'm busy too and trying to plan new things is always a challenge. I've got that same problem now trying to launch the Your Association Shortcut Program. So I get it. It's always a challenge, but I can tell you, you are doing it the easier way and even though it might feel like it would be easier if you could just quit your current business or job and branch out and do info marketing full-time wait till that business pays for itself and then you'll be in a good position to grow with your information marketing business. </p> <p>I've got a call in the queue already. If you would like to jump in and ask your question you are welcome to. All you need to do is press one on your phone. One gets you into the queue to ask a question today. Sometimes we go for an hour like we did last month. Other times we'll go for 20 minutes or half hour. It all depends on you and what questions you have. So press one to get yourself into the queue. In the meantime, our first question comes from Jay in Raleigh. Welcome, Jay. </p> <p><strong>Jay:</strong> Hey Robert, how are you today? </p> <p><strong>Robert:</strong> I am great. Great to speak with you. </p> <p><strong>Jay:</strong> You too. It's great to connect. It's been a while. </p> <p><strong>Robert:</strong> Good. </p> <p><strong>Jay:</strong> I appreciate the opportunity to chat and ask a couple of questions. </p> <p><strong>Robert:</strong> Sure. How can I help you? </p> <p><strong>Jay:</strong> Well, I'm curious about I've heard a lot of things over the years in the business about JV sharing splits and percentages and numbers and things of that nature and I'm curious what the current thoughts are about how much money your people are giving to JV partners in order to drive business. So let me maybe just break it down and make a quick example. I've got a service part of my business where it's onerous, so think of it as consulting. I'm highly engaged with the client. It takes a lot of my time. So, you know, then I've got the product side of my business where people can purchase products I have that are, you know, don't take any of my time, right, until maybe I potentially upsell them or they call me with questions and coaching or what have you. So there is a pure product side to my business. People can just buy my system for $2,000.00 and go off and learn it and use it. That does not obviously require my time or service needs, but then there's that other part. So I'm curious about the difference, you know, what your thoughts are on sharing revenue for JV partners where part of it's service then the other part of it's product. Does that make sense? </p> <p><strong>Robert:</strong> Yeah, absolutely. So when you're selling this as a package, I guess would you be just for discussion purposes, are you selling this kind of on a stage or are they doing an endorsed mailing? How is it being promoted? </p> <p><strong>Jay:</strong> It's basically been stage time to date. To date it has been stage time and/or hey, Jay, love your stuff. I'll just tell everybody to call you when they need you and they do. </p> <p><strong>Robert:</strong> Okay. And then on the stage when you are delivering a presentation are the services packaged together with the product? </p> <p><strong>Jay:</strong> Yes. </p> <p><strong>Robert:</strong> Can you share the price points? Is it the product $2,000.00 and the services something… </p> <p><strong>Jay: </strong> The service side of that might be $225.00 to $350.00 or $500.00 where it would be, I'll call it per use so to speak, so my client might call me and use three or four of these $225.00 or $350.00 things so to speak, right. We'll call them live consults. And they might use one or they might use three or five, or 10, you know all at one call. And they're again priced per, so I might make anywhere from $225.00 to a couple of thousand dollars in 30 minutes or an hour, so that might be enough answer to your question. </p> <p><strong>Robert:</strong> Okay. And then on the product side that's really pretty easy. Still most folks are doing some sort of pretty close to a 50/50 split. There are some hosts that are asking for 60 percent of the product sale, but 50/50 is by far the most standard. I would say that's from what I've seen it's at least more than 70 to even 80 percent of the opportunities out there are simply a 50/50 arrangement. And then the ones that are 60/40 are, you know, the host is asking for 60 percent of the product sale. </p> <p>Are any of the services continuity? </p> <p><strong>Jay:</strong> Well, I was going to get to that also. So that was going to be another question. Back end, what about the back end continuity? And again, the back end or continuity part would include my direct involvement or one of my trained consultant's direct involvement. The product side that's what I typically have heard as well, you know, the 50/50, 60/40 thing and some higher, right? But on the service side that's the tricky part for me. </p> <p><strong>Robert:</strong> It is, and wherever possible, I mean I did a deal not that long ago that we split the product sale, but didn't do any, there was no revenue share on the back end continuity at all. Whatever I was able to get I got and there was no revenue share. On a typical continuity, I would say the kind of thing that's more standard is 25 percent of that and often you can do 25 percent of the continuity for the first 12 payments. So if you're doing a two-month free trial, depending on how the terms of the continuity work, but you would simply give them credit for the first 12 payments that they actually make and pay them on 25 percent of that and then everything else is yours from then on. If it's a service that you don't have that much margin in you can certainly discuss with the host say, &quot;Hey, this is what it costs me to do. I can afford to give you 10 percent of this, but if you would like to make more that's fine. Let's just change the price and we'll make the price x instead of y, and then that gives me this money that I can pay you as part of that sale.&quot; </p> <p><strong>Jay: </strong> Got it. Great. That's actually the service comment you just made, that part, that's quite in alignment with what I've been doing so that's great to hear those numbers. That's what I was thinking because I've got intentions for a new JV work here this year and want to make sure I'm in harmony with what's going on out there, so. </p> <p><strong>Robert: </strong>Yeah. The other is I would not necessarily offer up the service side because well actually that's kind of a lot of work and we don't really make a whole lot on that. We're happy to do that, but if you want a commission then we can certainly work that in to the pricing, and make sure that you get that. We'll do whatever you like. I would probably negotiate something along those lines as you were talking to the host and put the emphasis on the product sale and also just from a record keeping standpoint the affiliate commissions on those services or even the continuity is a whole lot more work than it is on the initial sale. </p> <p><strong>Jay:</strong> Great. Good stuff. All right. I think that's all I got right now. </p> <p><strong>Robert:</strong> All right. Sounds good. Thanks, Jay. Appreciate you calling in today. </p> <p><strong>Jay:</strong> Thank you Robert, you bet. Have a good one. </p> <p><strong>Robert:</strong> All right. Now it's your turn. Do you have a question just press one on your phone and that gets you into the queue. There's a bunch of you listening right now on the sidelines and it's just fine that you're here to listen, but we're kind of, you know, sometimes we go an hour, sometimes we go just a few minutes and that way we are able to handle everybody's calls. But I think it's also for Jay's comment as much as possible if you're able to negotiate on the product sale and it's maybe even better sometimes to give the 60/40 then that way the sponsor gets the fast cash because that's what often will move a JV sponsor for you rather than the little trickle that comes after the fact. The trickle actually can be substantial money for you, but when they get their little percentage of the trickle it often isn't that motivating. So very often giving them a higher upfront not only makes it easier for you long-term and also gives them a greater incentive. </p> <p>So if you'd like to get in the queue and ask your question you're welcome to do so. Just press one on your phone to get yourself into the game, and in the meantime our next question comes from Joann in Alexandria. Welcome Joann. </p> <p><strong>Joann:</strong> Hi, how are you? </p> <p><strong>Robert:</strong> Excellent, thank you. How can I help you today?</p> <p><strong>Joann:</strong> Good. I'm one of these people who would like to launch a first information product and having a hard time doing that thing that you said most successful people do, which is put time aside, pay themselves in time first, build it, get it, pump it out, you know, revenue so that they can live on it and then move on. I'm having a hard time putting the time in. I'm a web developer and I'm swamped. I have helpers, but I'm very picky and they don't often work the way I want and get work done the way I want, so I end up doing a lot of it myself. I'd love your advice on setting aside the time to develop the info product. My product is going to be a workshop, hands-on workshop to build a WordPress website in a month. It's a hand holding, put together a theme, get your content on, it's for startups. It's just to get my feet wet and I don't even know how much I'm going to charge for it, but I already have the date for the webinar set and I have a JV partner willing to help me sell the workshop. So I need time desperately to put the whole workshop together and get everything going, but I have to tell you I'm so -- I'm lucky in that I have clients who keep referring business and I want to make people happy, but I can't do all this and do my own business, developing my own workshop. </p> <p>So A, how much time do you put aside to work on your business as opposed to other people's business? And B, what do you suggest for making, you know, how can I force myself to like make it a priority to work on my business? </p> <p><strong>Robert:</strong> Right. The answer to your first question is never as much as I would like. </p> <p><strong>Joann:</strong> Is it like 20 percent of your time? Or you don't even know? </p> <p><strong>Robert:</strong> Well, it probably is in the neighborhood of 15 percent. I was actually trying to look through my calendar a little bit and see if I can't answer your question even more specifically. Yeah, it's probably in the neighborhood of 15. A couple of things that also helps me, increasing my prices. As fearful and concerned as I was about it one of the things that I kind of used to justify it is like geez, if I increase my prices, at the time I actually doubled my prices, so I was like, &quot;Man, if I double my prices I might have to deal with a whole lot of irate clients and they're going to be angry and frustrated that they were paying x for something and now they're paying y and that will be kind of traumatic. But in the end if all I get is half of them that end up staying with me then I make the same exact money but I have half the work to do. </p> <p><strong>Joann:</strong> Okay. </p> <p><strong>Robert:</strong> And what I found was I actually didn't lose any. In fact, at the time I actually got more business from my clients because it kind of forced me to be a little bit better about communicating the value that I was delivering for them. The other thing that it allowed me to do was it provided resources to get good people, good members of my team, because otherwise when I was allowing clients to pay me too little not only was I short changing myself, but I was short changing my team as well, you know, because it's kind of up to you and it's up to me to negotiate on behalf of everybody here. It's kind of up to you to negotiate on everybody that takes a job with you. And that was a big turning point was being able to have a team in place that would be able to, it's yeah, they'll never do -- I get frustrated with some things that I see too, and say, &quot;Oh, I really would have handled that a little bit differently,&quot; but I didn't have to handle it so that's a win because it got done and it's out the door and it's finished and finished is much better than perfect. </p> <p><strong>Joann:</strong> Okay. </p> <p><strong>Robert:</strong> The other thing would be I developed checklists and procedures for my team, and for myself first, and then for my team. So even something as simple as changing the air filters has its own checklist, which includes where the filters are stored, where to put them in, and then what to do, you have to verify that we have inventory for the filters next time and then create a task for six weeks from now to change the filters again. That's like the last step of the checklist. </p> <p>And then there are daily checklists. We used to have this manual and now it's all RSS feed, but when I created this we had this real manual process of updating newsfeeds on websites and where they would have to go find the news and then create a post to put the news on the site. Well, that was somebody's job for about 18 different sites every day to go search and find news and post it on the site so that the sites were current. Well, they had a little checklist, you know, because it was so easy for that not to get done because you could go a week or two weeks and nobody is calling up screaming, &quot;Hey, your website's not updated.&quot; But there again they'd show up, it looked stale, you haven't really done anything. So that became a checklist and not only did we have check it's done, but I also included a blank there where they had to put how many news items they found and posted and then a little blank to indicate how much time they spent on that task. So that way it really couldn't just be check, check, check, they had to actually think and put down an answer and it was very easy to verify if they had fibbed because if they put there were three and there were none then that was an obvious lie that most people know enough not to get caught in that. </p> <p>So those little tools and what happened was all my marketing savvy had gotten me so busy and so behind that kind of what happened was I got just, &quot;Geez, I got to figure out how to get good at managing people and getting things done through people or else I'm never going to break out of this malaise I'm in of this trap of trying to always get work done.&quot; And that's kind of the last piece, is you have a brilliant skill of how to create these websites and design them in a very special way. The way you developed that was by focus and practice. The skill of managing people and having them develop those websites in a very similar manner as you would requires the same focus and practice. You can get as good at that as you are at creating the sites. And the magic is when you get good at getting work done through people that's something that's very scalable and will allow you to make a whole lot more money than the actual collecting on the site yourself. </p> <p><strong>Joann:</strong> Okay. That's really helpful perspective. Thank you. </p> <p><strong>Robert:</strong> I know that was probably a much longer answer than you were looking for. </p> <p><strong>Joann:</strong> Well, you're helping me get over the, this is a head game you know, succeeding in business it's a real head game for me, and I really want to succeed, but my focus truly has been the technical skill and not the ability to get work done through people. So I hadn't really thought of it that way. I thought of getting work done through people as giving up control and delegating and the quality has really suffered when I give up control and delegate. I've tried it a number of times and the quality has really suffered. But if I think of it as a skill that I need to focus on getting work done through people instead of the word delegating then that's different. That is the skill of codifying the process, communicating it and supervising, having a feedback system to see that what I've codified is actually done. </p> <p>And I think also if I charge more I can afford to hire somebody who already knows how to use CSS and create custom themes, and I don't have to cross my fingers and go on Elance and hope for the best. I've had people that have told me they know how to do it and then I hire them and then I have to stay up all night and redo their work because they'd break the themes. They just give me broken work. As I've had my deposits refunded I mean nobody argues with me that it's not good work, but they'll say one thing and do another to get the job, and I don't want to work like that anymore. I've been burned so many times that I actually will get two and three hours of sleep a night just so I can do the work myself. And I don't want to work like that anymore. It's no fun. </p> <p>So what you're saying is really helpful because I think I needed all of that. I think without the financial resources to hire the kind of person I want I'm not going to help myself at all or my customers. And I'd like to help the people that get referred to me and I'm honored that my clients refer people. I don't want to say closed, you know turn my open sign around and say closed. I don't want to do that, but I definitely want to work on my own business too. So I think that enough time is probably -- the question of enough time is still kind of hanging open for me, and you said 15 percent is your amount and I think I need to do, I probably need, if I devoted like a whole day that would still only be one-sixth, so that would only be 20 percent. </p> <p><strong>Robert: </strong>It would be 20 percent. </p> <p><strong>Joann:</strong> Yeah. So even if I devoted like a whole week day to just my business and it would still barely be enough. So I think I should probably try grabbing [inaudible 0:29:36] or two a day and codify something or try to recruit a good person or… </p> <p><strong>Robert:</strong> Yeah. What I found was I try to do two hours a day and it just never worked for me. But I was able to get the full day to work where I would be pretty much locked out and I might look at email once or twice a day, but otherwise, you know I was pretty darned focused on what I needed to do and you'd be amazed at what you can accomplish. It's kind of like anything else, just like the dieting you can be on a diet or off a diet one day. It doesn't really feel like anything's happened. You can gorge yourself with food and it doesn't, okay, yeah, no big deal. That didn't have an impact. But you do it every week for 12 weeks you'll see the impact. And it's the exact same way with this is if you work on your new business for one day a week you'll be done the first week and it'll feel like nothing happened, but you go back 12 weeks late and go, &quot;Oh my goodness. Look what I've accomplished.&quot; </p> <p><strong>Joann:</strong> That sounds great. Thanks for the help. </p> <p><strong>Robert:</strong> Awesome. Great to connect with you and look forward to talking with you again soon, see how things work out. </p> <p><strong>Joann:</strong> Do you do these monthly? </p> <p><strong>Robert:</strong> Yes, the Jump Start Coaching Calls are monthly as part of your IMA member benefit. </p> <p><strong>Joann:</strong> Okay. And the dates are on the forum? </p> <p><strong>Robert:</strong> The dates come out via email. We shoot them out at the beginning of each month and that way you've got the dates and know what's going on. But there should always be an email and if you don't get it, if you don't know let me know and we'll make sure that we set up something to make sure you get these. </p> <p><strong>Joann:</strong> My inbox is, I haven't seen it lately in my inbox, so I'll double check that. Thank you. </p> <p><strong>Robert:</strong> Oh, okay. Well, yeah, absolutely. Great to speak with you. </p> <p><strong>Joann:</strong> Thank you. </p> <p><strong>Robert:</strong> All right. If you have a question just jump into the game by pressing one on your phone. That gets you into the queue to answer your question. I got to tell you that the learning how to create systems I remember just exactly what Joann is talking about. I would have this kind of, when I would see a mistake when I was working with an employee it's just my visceral reaction was ah, ah, it took me so much time to explain all the ways this was wrong. I'll just do it myself. And what I finally figured out and it took years to figure out was that I had to instead of that reaction, I had to have the reaction of, &quot;Okay. I tried to get you to deliver this delivery, this product, and I gave you these inputs, so I need to figure out what inputs -- how I need to change those inputs in order to get the output that I'm looking for. Is it are part of the inputs some of the criteria I need to have or part of the input's maybe checking references on a front end. And then on the other is are the inputs, can I change the way I explain the project in order to make it clearer to make sure that I get what I want.&quot; And what I found is that that skill of being able to communicate what you want is well worth developing and something that has actually really paid me handsomely now because it's very easy now that I've practiced it over and over to use systems that define contract labor or what have you and get something that's pretty reasonably close to what I'd hoped for. </p> <p>If you are looking to get in the game and want your question answered all you need to do is press one in your phone. Sometimes we go for an hour, or even golly, you know three months ago we probably went 90 minutes or more. Last month we went an hour and if we wrap up now I think we had a couple of good calls from Jay and Joann, but it's not too late. If you'd like to get in the queue you can ask your question right now. </p> <p>A little update on dates. Your Best Practices in Information Marketing Call is scheduled for March 13 at 3:00 Eastern, noon Pacific. And that's all about really what's working in the biggest information marketing businesses like Agora and what are the type of copy principals they're using, what are they saying to their clients that are generating new customers. And I think it's going to be kind of an interesting topic. We have a top info marketing copywriter that's going to be there and be a great call. </p> <p>Your next Jump Start Coaching Call, now I might have to change this. Right now it's scheduled for March 25, but I might need to change it to March 18. Keep a look out when we send out the notice. It's coming out in probably a couple of weeks. It'll come out first of March, probably March 3rd is when that notice will come out and make sure that you know about that call. </p> <p>Well, I appreciate you participating in our Jump Start Coaching Call today. I think we covered some important topics from how to do JVs. Ooh, wait a minute. I'm sorry. I apologize. I had not scrolled, but I now see that there are quite a few names here in the queue. So instead of wrapping up, Murray from Greenwood Lake in New York. Murray, I'm so sorry. I didn't see that you had asked to be in the queue so I was trying to wrap up and you were probably going, &quot;Hey, wait for me.&quot; </p> <p><strong>Murray:</strong> I was screaming. How you doing, Robert?</p> <p><strong>Robert:</strong> Excellent thank you. How can I help you today? </p> <p><strong>Murray:</strong> Well, Robert I'm a pretty new member and I'm struggling with a couple of different, I'm just struggling really at ground zero which is trying to figure out what do I want to sell in the way of information. My background is a mix. It's been in the technology field. I've had a couple of different areas that I've worked in which is mainly project management from a technical infrastructure standpoint. I've created a couple high performance kings in that arena and I've also done work in designing and installing managing, creating for environments. And so I'm trying to figure out okay well, what would be interesting, what would be a market that I should go for and how would I discover that and kind of get things rolling. Or maybe pick one of them, start with that and then go attack the other ones at a later date. </p> <p><strong>Robert:</strong> Yeah. </p> <p><strong>Murray:</strong> So I'm just looking for some insight from you. </p> <p><strong>Robert:</strong> Which one of them have the highest customer value? So when they get a new customer it's worth more to them.</p> <p><strong>Murray:</strong> I'm not sure. I would say either maybe the project management or probably the creating teams if you were trying to create like a group of people to work on things. </p> <p><strong>Robert:</strong> Okay. If you're working with folks with kind of this problem you were able to solve, the solution you're delivering has a high value then that makes it a lot easier to sell because what you're selling is something that's going to have a much larger impact on their day-to-day lives. And then what I would do, so I would focus on the individuals that have the highest return on investment from working with you and then focus on okay, what are their problems? What are the things that are holding them back, and how can I provide solutions that help them get through those problems and succeed. </p> <p><strong>Murray:</strong> Okay. How would I do some research to figure out which one of the, you know, where would these people be or who would be best served by what I know? </p> <p><strong>Robert:</strong> Now are there niches that you have because you've been in a couple of different industries. Are you able to get back into some of the industries where you already have had success?</p> <p><strong>Murray:</strong> Yeah. I mean I would say right now the storage industry would be the area where I could probably help people out. That would be my most recent expertise and probably the longest length at this point now. </p> <p><strong>Robert:</strong> And then in that storage industry there are I think at least two national associations, if not three, in that space that have meetings and publications. Am I correct? </p> <p><strong>Murray:</strong> Yes, there probably would be. I know for project management there is the Project Management Institute. That's been around for a long time and that's the largest of them. And then they have subgroups within that overall architecture. </p> <p><strong>Robert:</strong> So between the storage and the project management I would plan to attend some or all of their meetings, get on their email list so you can see kind of what the discussions are and what their members are talking about, what sort of issues they have and kind of the types of challenges and questions that they're asking. </p> <p><strong>Murray:</strong> I'd say what's in the problem to solve, to produce a solution for them? </p> <p><strong>Robert:</strong> Exactly. </p> <p><strong>Murray:</strong> And solve the solution? </p> <p><strong>Robert:</strong> Yeah. And then when you're at their meeting you're talking to folks before, you know there's sessions there which kind of gives you a little bit of a clue the type of topics that members are looking for, but then at the event see what sessions are heavily attended and what sessions are not. At the sessions that you do attend talk with a couple of the folks because you'll probably be sitting there at a table and you'll have somebody to your left and somebody to your right and strike up a conversation, you know, &quot;Hey, what business,&quot; all right, you know give them your name, introduce yourself, ask them about themselves. Most people are happy to share if you sound like earnestly interested in their lives and want to know more about them. </p> <p><strong>Murray: </strong>Okay. Yeah, that makes sense. </p> <p><strong>Robert:</strong> I think that would be the best place to start and get a sense of how you can help folks. </p> <p><strong>Murray:</strong> Okay. That would be great. I have one more question for you. I know there are others waiting. In the benefits package it said that there is an opportunity to spend one hour with you for a reduced fee. My question to you on that is what should I prepare with to make the best use of the one hour of time? What would you expect to be brought to the session? </p> <p><strong>Robert:</strong> It really depends on the topic and the question because very often for this I think you would probably want to do some significant research into these niches so that we could answer some questions about what the problems are. It may be you want me to help you create an outline for the product and we can talk through that. And otherwise, you might have a product or teleseminar series and you might need me to help you figure out how to market it. Or, if could be you already have marketed it and you need help on actually delivering it. So it depends a lot on the actual question. I suspect kind of from where you are that you could probably get most of what you need on a quick Jump Start call for the moment and then when your questions are bigger then we can certainly jump on a one-on-one. </p> <p><strong>Murray:</strong> Okay. That's great, Robert. I thank you very much for your time and your help. </p> <p><strong>Robert:</strong> Awesome. Well, great to speak with you Murray. And our next question comes from Alima in Moscow. Welcome Alima. Glad to connect with you again this month. </p> <p><strong>Alima:</strong> Hello Robert. </p> <p><strong>Robert:</strong> Hello. </p> <p><strong>Alima: </strong>Hello. Okay, do you hear me? </p> <p><strong>Robert:</strong> I can hear you Alima, you're here. There's a little bit of delay between when each of us talk and then when you can hear it, but yes, you are here and I'm glad to connect with you again. </p> <p><strong>Alima:</strong> Yeah, thank you for your help it really worked. And now I have two questions about social media and price [inaudible 0:44:16]. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Alima:</strong> I launched a new topic for me. It's topic for women. It's about community. I have [inaudible 0:44:30] in a platform like journal work and I have a website, but my website [inaudible 0:44:43] it doesn't surprise the community at all. It's about teaching coaching and my question is where is the best way to put content for women on my personal blog or my website. And this website gets [inaudible 0:45:10] only mine. It's a site about coaching, this site I work with my partner, is my husband, and on this site there is a big chance both of us and I doubt if there is - it may confuse women when they see us both. </p> <p><strong>Robert:</strong> Yeah. </p> <p><strong>Alima:</strong> And one more question. It's about a professional blog. I know that it's not good call to action or promote webinar in social media in live journal blog because if it's social media it's for communicating. It's sharing opinions, not to promote -- not for promotion. And I'm confused when I post, I wrote article and from this article I make [inaudible 0:46:22] participate in my webinar and I don't like it. What do you think about promotion in professional blog, in social media. It's not good is it? </p> <p><strong>Robert:</strong> Well, let me answer your first question which is about you're talking about your dating content or how ladies can be attractive to men, and how that interacts with your professional blog. I would separate those two things and have the content that's about the, for the women, on a separate blog in a separate place than the content that's for folks that want to learn how to do coaching. </p> <p>I just think that the people who are there to want to learn how to do coaching might get turned off if they saw a bunch of content that isn't specific to what they're kind of looking for. So I would build the audience if you do it on your personal social media sites, or on a separate blog that's just for that, I would separate that. Certainly maybe cross-post a couple of things that might be relevant for both audiences, but for the most part keep the audiences separate. Does that make sense?</p> <p><strong>Alima:</strong> Yeah. Maybe make a site for women. </p> <p><strong>Robert:</strong> Correct. </p> <p><strong>Alima:</strong> Or [inaudible 0:48:17]. Make a site. If I'm serious with this topic it's better to make a site. </p> <p><strong>Robert:</strong> I would. And then on your second question about doing self-promotion via social media, I think that, now are you getting people that are giving you negative feedback from it when you do it? </p> <p><strong>Alima:</strong> No, but it's my feeling. I have feel it. No, no one. </p> <p><strong>Robert:</strong> I would say that I think it's perfectly fair to be excited and let your friends know about an event that you're participating in or a seminar that you're speaking at and it doesn't have to be a sales pitch, you know, you know, make sure you register today, but it could simply be hey, I'm very excited. I got my new web site up that's all about helping women become more attractive. Would love your feedback and comments. And then maybe when you're ready to promote your teleseminar seminars again you can say, hey, I've got a new teleseminar series. I'm excited. I got the website up. I'd love for you to check it out and give me your comments. But that way it's not a hard pitch. You're just letting them know that that information is there and the ones who are interested they can follow up and get more. Are you comfortable with that kind of approach? </p> <p><strong>Alima:</strong> Yeah. I like it. Okay. It depends on the text, on the message which I'm going to send. It's about not promotion. It's about inform them and share my achievement or my news. I understand. </p> <p><strong>Robert:</strong> Good. That feels good to you? </p> <p><strong>Alima:</strong> Yeah. It sounds good for me. </p> <p><strong>Robert:</strong> Good. Well, it was a pleasure speaking to you again. </p> <p><strong>Alima:</strong> I'm sorry. </p> <p><strong>Robert:</strong> It's a pleasure speaking with you again. I'm glad that you called in. Thank you. </p> <p><strong>Alima:</strong> Yeah, thank you Robert. But I have one more question. Can I ask you? </p> <p><strong>Robert:</strong> Yes. </p> <p><strong>Alima:</strong> About the price and pricing table. I know that it's a different approach and on myself I put three options of price, in pricing table. One price only participation, only participation and training, the second participation and [inaudible 0:51:38], and my session. But what is the best model? Three options or just one price and one [inaudible 0:51:57]. </p> <p><strong>Robert:</strong> I probably would just do one option. </p> <p><strong>Alima:</strong> One option. </p> <p><strong>Robert:</strong> Yeah. Pick the most expensive one and run with that for now. If you want to do payments, so let them, if you want to do two options where one price is for the full package and the second price is for two or three payments for the full package I think that's fine, but for what you're selling product, the price point, I wouldn't give them that many options unless you're selling for a lot higher pricing I would keep your pricing very simple. I just think that your prices are not high enough to need to do fancy packages. </p> <p><strong>Alima: </strong>I see. Okay. Thank you very much. </p> <p><strong>Robert:</strong> A pleasure speaking to you. </p> <p><strong>Alima:</strong> Thank you very much. Thank you Robert. </p> <p><strong>Robert:</strong> All right. We'll go to Phyllis in Arlington, Texas. Welcome Phyllis. </p> <p><strong>Phyllis:</strong> Hey, Robert. </p> <p><strong>Robert:</strong> Hey there, how can I help you? </p> <p><strong>Phyllis:</strong> Well, I have just a few questions here. I have 23 websites and most of them have been built with content or products on them, but none of them are making any money. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Phyllis:</strong> So I'm just getting started, and I would like to have some ideas on how to monetize them. What software do you recommend for a support desk, what email marketing program you would recommend and what functions you suggest I outsource. </p> <p><strong>Robert:</strong> So what are these, are they different markets or what are these websites within? </p> <p><strong>Phyllis:</strong> Okay. There's a fitness website, there's four cooking websites, there's a website for selling cameras. </p> <p><strong>Robert:</strong> And what's the website that has the most traffic? </p> <p><strong>Phyllis:</strong> I don't know that any of them have traffic. That's why they're not making any money. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Phyllis:</strong> The soups website and the chocolate website get a lot of traffic, but they're not making money. I get comments about some of the recipes that drop because they're drip websites, so every day a new recipe drips onto that website and people have left comments about their favorite recipes. But they're not selling anything and I don't even know how they're finding the website, but some of the recipes are really good. </p> <p><strong>Robert:</strong> And I guess did you have a model of how you helped to monetize this? Are you selling advertising or something? </p> <p><strong>Phyllis:</strong> It's not selling anything right now. These are like the recipes you don't have to pay for. You can just copy and paste them into something so that you have it for future use. </p> <p><strong>Robert:</strong> Okay. I think, yeah, the recipe one is hard, and then there's a chocolate one? </p> <p><strong>Phyllis:</strong> Yeah, there's a chocolate one, a chicken one, a beef one and a soup one. </p> <p><strong>Robert:</strong> Interesting. I guess the first thing I would do would be to look through clickbank.com. Are you familiar with Click Bank? </p> <p><strong>Phyllis:</strong> Yes. </p> <p><strong>Robert:</strong> And I would try to find offers within there that you could promote through your posts, either put them on the footer or do something so that you had some sort of product sale that could happen through this website. </p> <p><strong>Phyllis:</strong> Okay. I'm just jotting down some notes. Okay. I'll check that. I have a couple of cookbooks on there, but they haven't sold anything. </p> <p><strong>Robert:</strong> Yeah. The problem with the recipe thing is there's so much of it out there that folks have really just been conditioned not to pay for it anymore. </p> <p><strong>Phyllis:</strong> Yeah. I wouldn't pay for it really. </p> <p><strong>Robert:</strong> I mean the cookbook industry has gone away. I guess what I would be looking for on Click Bank are there any real specific how-to tips or tools, you know, how to make a perfect soufflé or something that's very, very specific that you really wouldn't be able to find necessarily just to stick it on You Tube. The other thing I would do would be to look through some sort of cookware offers. Could you be offering some sort of knives or cutters or implements or some sort of other tools that they don't get for free that you could be offering. </p> <p><strong>Phyllis:</strong> Well, you know I did put it on Amazon and you can add products from Amazon onto those, it can actually beef up your site. </p> <p><strong>Robert:</strong> That would be worth it mostly from a standpoint of you could see if something sold and then see if it justifies more time. You're not going to make very much money through the Amazon affiliate program, but you could at least see the volume and see if people are buying something every day or every week or every hour and then that will tell you whether or not you need to cut and run and move onto something else or if you've got something that you can stick with. </p> <p><strong>Phyllis:</strong> Okay. </p> <p><strong>Robert:</strong> As far as email lists, I would probably just use something like One Shopping Cart for this. </p> <p><strong>Phyllis:</strong> Oh really? </p> <p><strong>Robert:</strong> Yeah. But that way you did have the shopping cart feature if you decided to sell your own system, sell your own stuff. </p> <p><strong>Phyllis:</strong> Yeah. I was wondering about Aweber and… </p> <p><strong>Robert:</strong> Aweber and Constant Contact are both very good. The only reason why I would recommend One Shopping Cart over Aweber is just because it sounded to me like you'd be pretty close to sell, you're already selling a cookbook that you'd probably be close to selling some other things, and having the shopping cart functionality would be useful to you. </p> <p><strong>Phyllis:</strong> Okay. So this is an email marketing tool and it also includes a shopping cart? </p> <p><strong>Robert:</strong> It does, yeah. It's very similar functionality as Aweber or Constant Contact, plus it also has the shopping cart functions. </p> <p><strong>Phyllis:</strong> Oh, okay. Made a note of that. And so the fitness I have cameras… </p> <p><strong>Robert:</strong> If you're getting fitness on the traffic site then there is a whole host of things that you could offer on that clickbank.com. There's certainly a whole bunch of stuff you could offer from Amazon as well, but there is no shortage at all of things that you could start generating some opt-ins, you know, create an opt-in, some sort of offer, a video or some sort of training or some sort of thing that they'd really like to have to give you an opt-in and then use those opt-ins to create a follow-up sequence of a series of offers that you got from Click Bank. </p> <p><strong>Phyllis:</strong> Oh, okay. So the fitness would be good for Click Bank. </p> <p><strong>Robert:</strong> Yeah. And now none of this is actually how I would recommend you create an information marketing business, but based on what you have I'm just trying to give you the best advice based on the fact that you've got these sites going. </p> <p><strong>Phyllis:</strong> Okay. Do you recommend a support desk software or would you… </p> <p><strong>Robert:</strong> I use Fuse Desk. </p> <p><strong>Phyllis: </strong>I'm sorry. What is it? </p> <p><strong>Robert:</strong> Well, shoot, I use Fuse Desk, but that's because it integrates really well with Infusionsoft because that's what I'm using for my CRM system, which certainly wouldn't be bad for you. I just felt like for where you are at the moment that Infusionsoft was probably a little more powerful and a little more, it has a little more features than maybe you would need at the moment. </p> <p><strong>Phyllis:</strong> It'd be more costly than the One Shopping Cart? </p> <p><strong>Robert:</strong> Yeah. It is a little bit more expensive at the moment. I don't have a recommendation for the customers, for the help desk at this time. I certainly use Fuse Desk and like it, but that's not a detail that I know off the top of my head. But certainly, if you want send me an email and I'll take a look at some of the systems that are out there and let you know what I see a lot of people using. </p> <p><strong>Phyllis:</strong> Are you familiar with LeadPages? </p> <p><strong>Robert:</strong> I'm not. I've never heard of that. </p> <p><strong>Phyllis:</strong> LeadPages, hold on just a minute. I was thinking about LeadPages because what it does is it creates landing pages, sales pages, you know, different marketing pages. </p> <p><strong>Robert:</strong> That's not a, that sounds like a WordPress plug-in of some description. </p> <p><strong>Phyllis:</strong> It may be. I don't know, but it does launch pages, sales pages, registrations, and money pages it says. </p> <p><strong>Robert:</strong> Yeah. That sounds like it's some sort of plug-in for WordPress that helps you format a website. </p> <p><strong>Phyllis:</strong> Yeah. So you wouldn't recommend something like that? </p> <p><strong>Robert:</strong> I don't, I recommend that you don't do your own web programming. So actual, the hands-on keyboard web programming is beyond the scope of what we talk about at the IMA. We're really more focused on the strategy of what you would put on the website and how you would sell that product rather than actual programming. What I would recommend to you is that you find somebody that does that type of work, then you create the page and then delegate it to them to actually do the implementation. That way you can move on to doing some other site or other system. We have Joann, who was on the program before who's actually a web programmer and that might be a good person to speak to, but I am not an expert at web programming. I don't do my own. Have never done it. Will never do it. And recommend that, I mean I think it's an $80.00 an hour or $100.00 an hour or what have you task, and you really need to be focused on $500.00 an hour or $1,000.00 an hour tasks. </p> <p><strong>Phyllis:</strong> Sure. And I understand that, but what they're saying is that they create the pages for you so it's like a template that they create for you and you just tell them what you want on it and then they put it together. And it's a software package that does that. </p> <p><strong>Robert:</strong> Yeah. I've never used that service, so I can't, I have no opinion on it. </p> <p><strong>Phyllis:</strong> Okay. Do you recommend any other functions that you would suggest should be outsourced? See I'm just starting and I really don't know what I'm doing. </p> <p><strong>Robert: </strong>Have you had an opportunity to take a look at The Official Get Rich Guide to Information Marketing book?  </p> <p><strong>Phyllis:</strong>  Where do I get that? </p> <p><strong>Robert:</strong> You can get it just at Amazon or Barnes &amp; Noble or what have you, but it's a book. It's about $14.00 and it will walk you step-by-step of where all the money comes from in your information marketing business and how to get your business launched and how to really make money at this. </p> <p><strong>Phyllis:</strong> Okay. And it's called Get Rich Guide? </p> <p><strong>Robert:</strong> It's The Official Get Rich Guide to Information Marketing. </p> <p><strong>Phyllis:</strong> Oh. </p> <p><strong>Robert:</strong> And in fact, if you go to Amazon you can just put my last name in Amazon, S-k-r-o-b, and this book will come up. </p> <p><strong>Phyllis:</strong> Oh, okay. </p> <p><strong>Robert:</strong> Yeah, it's $14.00 or something, $15.00 on Amazon, so this is not, I'm not asking you to spend a whole bunch of money. But this book is spectacular, let me tell you. I mean I wrote it, so I might be biased, but I've written a lot of books. This one is by far the best. It's excellent and it'll give you a completely different perspective of how to work this business and where all the profit comes from. </p> <p><strong>Phyllis:</strong> Okay. Thank you, Robert. </p> <p><strong>Robert:</strong> Awesome. Well, great to speak with you and please I look forward to speaking to you after you have an opportunity to take a look at that book. </p> <p><strong>Phyllis:</strong> Okay. I will. And what was the date of the Best Practices. </p> <p><strong>Robert:</strong> The Best Practices call next month is going to be on March 13 at 3:00 Eastern, noon Pacific. </p> <p><strong>Phyllis:</strong> Okay. Thank you so much, Robert. </p> <p><strong>Robert:</strong> Yes, absolutely. All right. And our next question comes from it's either Mark or Mary in New York City. I'm sorry. I've got it written both ways. </p> <p><strong>Mark:</strong> It's Mark. </p> <p><strong>Robert:</strong> Mark, yay! Pleasure speaking with you Mark. Glad that we're communicating back and forth with the operator and he wrote it twice as Mark and then once as Mary, so I wasn't sure. And the Mary was last, so I wasn't sure if that was a correction or what, but Mark, it's a pleasure speaking with you. Thank you for hanging in there. </p> <p><strong>Mark:</strong> No problem. It's a pleasure to speak with you, as they say no long time listener and follower, first time caller. </p> <p><strong>Robert:</strong> All right. Well, glad that you punched one to jump in the game. </p> <p><strong>Mark:</strong> My question is regarding your original expertise which is taxes, you're a CPA, and one of the things that I often hear about in this industry and a lot of other industries is making a lot of money, millions of dollars, I mean after all who doesn't want that? But there's very little talk concerning when someone is starting out if they should have a business entity, the benefits of having a business entity and what do you recommend for keeping track of taxes, tax software, bookkeeping. That's the first thought. My question is about legality and that's the first one, and then I have a follow up, but I'd like you to address that. </p> <p><strong>Robert:</strong> Okay. I would refer you to Scott Le Tourneau and he actually authored Chapter 13 of the book, it's the Start Your Own Information Marketing Business, Second Edition. That's actually a different book than what I just recommended, but this book is, it's another book, The Official Get Rich Guide provides five different ways to launch your business. The Start Your Own Information Marketing Business is kind of a deep dive into one of those. And also it's a little more basic, so it also includes some of that entity information. The answer is I'm not licensed in your state and so I can't provide you with tax or legal advice. It's just I'm not a licensed practitioner for you. But Scott Le Tourneau because of his background and he is licensed and he is able, he's an expert in those things and can walk you through exactly what type of format you should have and help you do that planning with him. His website is incorporatewithconfidence.com. That's incorporatewithconfidence.com. </p> <p><strong>Mark:</strong> Okay. Got it.  </p> <p><strong>Robert:</strong> How else can I help you? </p> <p><strong>Mark:</strong> The other question is concerning websites. Where do you get or who do you recommend for legal agreements on your websites, like terms of conditions, privacy policies, return policies, that type of, do you do it yourself or do you have a software you use or do you outsource that to someone? </p> <p><strong>Robert:</strong> At info-marketing.org when you log in and go to the, under the resources tab, the Info Marketing Library. </p> <p><strong>Mark:</strong> Right. </p> <p><strong>Robert:</strong> And then there is the Accounting/Legal area. </p> <p><strong>Mark:</strong> Okay.  Is that the part that Nick Nanton is on? </p> <p><strong>Robert:</strong> Yes. So he provided the privacy policies and things that you need to have on your website. </p> <p><strong>Mark:</strong> Okay. Excellent. So that would be something I could download in the back office there and call him directly or email him? </p> <p><strong>Robert:</strong> Well, actually it's right here on the website. Yeah, you have all the privacy policies and everything are right here. If you have trouble finding them shoot me an email and I'll hunt the actual link. The privacy policy, the terms and all that stuff, there is a template to walk you through creating that for your website. </p> <p><strong>Mark:</strong> Okay. Excellent. I remember going back there and seeing his name, so I'll be sure to check that out. Last question happens to be around a new niche that I'm looking to launch into. I wanted to find out from you, I am reading the book that you just referenced right now, The Official Get Rich, very well written by the way. And I got your initial book as well. That was the first one I ever read and you write very good. I like this book because it's more detailed. I'm actually up to page 158. </p> <p><strong>Robert:</strong> Awesome. </p> <p><strong>Mark:</strong> And I would highly recommend it to anyone that is looking to launch into this type of business. </p> <p><strong>Robert:</strong> The second edition was actually excellent. The first edition was okay, but my goodness, the second edition is so much better. Thank you for your feedback. </p> <p><strong>Mark:</strong> Yes. And I want to send you that in writing as well. I was going to do it when I was done, but I didn't realize I was going to actually be talking to you today, so there you go. </p> <p><strong>Robert:</strong> Thank you. </p> <p><strong>Mark:</strong> I've been in the domain business since 2005 primarily just working with my own clients showing them how to pick the right domain. Everyone that, as you know, is getting online you must have an internet address known as a domain and most people over the past nine years I've found they really don't have a science or methodology how to really pick a domain. They usually pick something because it sounds good, and they really don't have a lot of education around that and I was wondering what would you recommend that I do to really start getting like a domain consultant business up and running. That's really the information product that I'm looking to launch after nine years of being in that industry. </p> <p><strong>Robert:</strong> I would look at, there are currently several product naming businesses and there is product naming experts and different folks. I would investigate those types of tools and see what they're doing and then use that to help you position yours because there are, you know, I think that that area is very ripe and I'm excited for you because I think that there is a lot of neat opportunities. But my first place to look would be to kind of document what all the different people are already saying about naming your own business and try to adapt that for your business, which is how to pick the right domain name. </p> <p><strong>Mark:</strong> And just to let you know it goes beyond that. I have an audio CD that I am thinking if I should use it as, you know, a freebie just to get leads. It's like 24 minutes in length. Or because the service that we really sell to people is them consulting with us and us actually walking them through the process, kind of like do it for you, matching their email address because there's a lot that goes into it, showing them how to go to Google and get the right terms to see who is in the industry, what they're naming the business, how to have their domain name generate traffic for them. So if I'm going to be consulting do I give away that audio CD as a giveaway, should it be sold as a product, what's the best approach? </p> <p><strong>Robert:</strong> When you, it just so happens in that book that you said you were on page 158? </p> <p><strong>Mark:</strong> That's where I am right now, yes. </p> <p><strong>Robert:</strong> When you get to page 259 through 284 that is your 30-page answer with charts and graphs that will show you exactly what to do in order to build a little process just to sell those services. </p> <p><strong>Mark:</strong> Okay. Excellent. Well, I want to thank you for this opportunity. I think it's great. I've been a long-time follower and first time talking to you and I think just in this question and answer it was worth, you know, I'll go bankrupt if I have to write you a check for your answer that you gave me cause I just googled product naming, business product naming tools and I haven't even thought about it and I see a lot of resources right here in Google that I can probably go through and start modeling, so this was incredibly helpful. I feel like just sending you a check just to nothing like, here go to dinner. </p> <p><strong>Robert:</strong> Well, I certainly won't discourage you from doing that. But I appreciate it. On your first question, I actually while you were speaking, while we were talking I found the actual page and if you go to the IMA website at info-marketing.org and the article is called CYA on the www and you can just put that into the search bar and hit search CYA on the www and that article should come right up. </p> <p><strong>Mark:</strong> Okay.  Excellent. </p> <p><strong>Robert:</strong> That will give you, err, it didn't come right up. Send me an email, I'll send you a link to it. </p> <p><strong>Mark:</strong> Okay, great. </p> <p><strong>Robert:</strong> Yeah, because I got it, it's all about darned it didn't come up on the search. Anyway, I can send you the link if you send me a quick email I'll bounce it right back to you and then that way you've got those wrap up agreements, the disclaimers, the terms of use and everything that you need to have for your website. </p> <p><strong>Mark:</strong> Okay, great. I'm going to do just that. I have nine years in this industry and it produces for me a very nice price figure, monthly residual income whether I work or not. It's great, but I really want to crank it up because I see so many people that really can use this kind of help. It's just something that I've been doing privately for nine years and I really want to take it on a, you know, just scale it up because if I did that I figure I could probably go from five figures to who knows very quickly. </p> <p><strong>Robert:</strong> No question. I love it. </p> <p><strong>Mark:</strong> Thank you so much Robert. </p> <p><strong>Robert:</strong> Great speaking with you. All right. That does it for today's Jump Star Coaching Call. Thank you very much for participating. Glad that you were here today, and I look forward to connecting with you next month again. Your Best Practices in </div> Mon, 31 Mar 2014 23:26:38 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/february-2014-jump-start-coaching-call What’s Working for Mega Info-Marketers and How You Can Use These Insights Today http://www.info-marketing.org/resources/info-marketing-library/archive/item/whats-working-for-mega-infomarketers-and-how-you-can-use-these-insights-today <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-54057"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201403.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201403.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1403-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p> America&#39;s top information marketers such as Agora, Business &amp; Legal Reports and Forbes are investing millions of dollars to get new customers for their information products. How would you like a behind the scenes peek from their copywriter about the tricks they have developed that you can swipe for your own info-marketing efforts? This session reveals the tactics used by the copywriter the biggest info-marketers in the world turn to generate leads and convert them into new customers.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/whats-working-for-mega-infomarketers-and-how-you-can-use-these-insights-today">Read More &#187;</a></p> </div> Mon, 31 Mar 2014 23:20:24 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/whats-working-for-mega-infomarketers-and-how-you-can-use-these-insights-today Weekly Ezine: Becoming the Default Choice http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-becoming-the-default-choice <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 25th, 2014 | Week 12 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>McDonald&rsquo;s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when you see the Golden Arches, you know exactly what the food will taste like. There might be an independent restaurant with better food next door, but most people will never know because they&rsquo;ll choose McDonald&rsquo;s.</p> <p> McDonald&rsquo;s is the safe choice. It became that way through consistency, delivering a similar experience every time. McDonald&rsquo;s spends millions of dollars a year taste testing individual restaurants to ensure the food tastes the same way in California as it does in New York as it does in England. All new suppliers are put through a rigorous process to ensure the products they produce conform to McDonald&rsquo;s exacting specifications. That food is going to be consistent, something Burger King has never figured out.</p> <p> How do you become the default choice in your info-marketing business? Consistently deliver the answers to your customers&rsquo; problems.</p> <p> There&rsquo;s a lot of money in consistency. Customers can rely upon you. You become the default choice.</p> <p> Look at Wikipedia. It has become the default encyclopedia. Is it because Wikipedia offers the most accurate and well-researched information? No, it&rsquo;s because Wikipedia has an answer for almost every question. It doesn&rsquo;t have to be the best answer.</p> <p> In your business, how can you improve the consistency of what you deliver? Sending emails at the same date and time each week, distributing mailings on the same day each month and starting monthly calls on time are a good start.</p> <p> But doesn&rsquo;t all that consistency get boring? It can, and that&rsquo;s why in addition to being consistent, you must also become unpredictable.</p> <p> Rush Limbaugh indisputably has the most popular radio show in the country. He consistently delivers his show at the same time every weekday. The show starts with a monologue, and it has many of the same segments each time. Yet you never know what Rush is going to say. He&rsquo;s consistently unpredictable. Many fans tune in just to hear his take on a particular topic.</p> <p> Consider David Letterman (or another late-night comedian you may enjoy). David&rsquo;s program is consistent each night. A monologue, a segment seated at his desk, celebrity interviews and a musical guest. Consistent. Yet David keeps it unpredictable with the comedy he delivers, which by definition is something you didn&rsquo;t expect.</p> <p> It seems as if the info-marketers who choose to be controversial fail because they aren&rsquo;t consistent enough. Whatever you do, you&rsquo;ve got to be consistent about it so customers can rely on you to provide what you promise. Too many info-marketers do or say something controversial once or twice and then move on to something else. Or they are controversial all the time, but they cannot produce valuable content and effective marketing on an ongoing basis.</p> <p> Consistency is what I&rsquo;m best at, so that&rsquo;s what I&rsquo;ll advise you on. I admit I&rsquo;m still working on becoming unpredictable.</p> <p> One of the keys to becoming consistently unpredictable is to develop a curriculum. I just worked with a coaching client who told me it was difficult to write his monthly printed newsletter. He said he stares at the blank screen with its blinking curser wondering what to write about. I suggested he create a curriculum based on Napoleon Hill&rsquo;s book Think and Grow Rich. The book describes 17 traits of successful people. Grab one of those 17 traits and create your own story and training that support that idea. Don&rsquo;t use Hill&rsquo;s words. Rather, use your own terminology for one of these concepts: pleasing personality, going the extra mile, personal initiative, applied faith, definiteness of purpose or mastermind alliance. Schedule these principles out for the next 12 months. Now you don&rsquo;t have to start with a blank page; instead, you start with a central theme.</p> <p> This curriculum serves two purposes. One, it makes you consistent because you can now meet deadlines so your newsletters and written content get delivered in a timely manner. Two, it keeps you unpredictable. You aren&rsquo;t writing about the same thing each month since you have a changing curriculum.</p> <p> The larger your business gets, the more content you will produce, and so it will become more important for you to have a curriculum. Large magazines have individual departments or sections. Each section has its own curriculum. You can do the same with your programs. Outline the articles, content and coaching calls you must produce each month. Give yourself a curriculum for the year. In some instances, the coaching call may be the same topic as that month&rsquo;s newsletter article, so you can reinforce concepts you discussed on the call. In others, you&rsquo;ll want to change the topic so you can keep it unpredictable.</p> <p> You can keep your content fresh by incorporating current events and examples into your lessons. While the content will be unpredictable, changing with the news and events of the day, creating a curriculum will give you a huge shortcut to maintaining the consistency your customers actively seek.</p> <p> How do you balance consistency while also ensuring you don&rsquo;t become predicable and boring?&nbsp; Scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Toughest Parts of the Business, Solved; Getting Started and Generating New Customers</h3> <p> Once you overcome the toughest part of the business, getting started, the next toughest is generating a steady stream of new customers. One system helps both of those problems plus it&rsquo;s a way you can increase the value of the customers you have. For new info-marketers you can slip the product creation work and start making money immediately. Clickbank.com is the leading affiliate program on the web representing thousands of offers you can offer whether you are new to business or have thousands of customers. Plus, you can generate new customers yourself by tapping into their millions of affiliates hungry for new offers to promote. You&rsquo;ll get secrets from the team within Clickbank.com for presenting offers that get sold and identifying the best products you can offer.<br /> <br /> Here is a quick summary of what we covered on this call:</p> <ul> <li> How to generate money today, before sunset even if you have no product or business</li> <li> Improve the value of your customers without product development work</li> <li> Generate new customers without up-front marketing costs</li> <li> Outsource your affiliate network to remove the hassles of recruitment and payments</li> <li> Reliable platform to ensure you always get paid what you earn</li> </ul> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6231" href="http://www.info-marketing.org/resources/best-practices-calls/item/toughest-parts-of-the-business-solved-getting-started-and-generating-new-customers">Toughest Parts of the Business, Solved; Getting Started And Generating New Customers</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6235" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6237" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6239" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-6241" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-6243" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-6245" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-6247" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 25 Mar 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-becoming-the-default-choice Weekly Ezine: Scarcity Creates Interest http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-scarcity-creates-interest <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 18th, 2014 | Week 11 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>During a Jump Start Coaching Call coaching call, a relatively new info-marketer wanted to know why he wasn&rsquo;t generating any sales from his website. He asked me to review his site for him.</p> <p> While the opt-in page looked ordinary enough, he had five different training videos on his sales page. He wanted to prove he would over deliver, so he over delivered on the sales page. He gave his customers two hours of training for free before he asked them to buy anything.</p> <p> Trouble is, the old saying is true: Absence does make the heart grow fonder.</p> <p> Too much of something reduces its value. You must have water to survive. But too much water isn&rsquo;t any better than too little. In fact, it can kill you!</p> <p> Same in relationships. When you are dating someone new, you want to spend time together to form an emotional bond. You must balance that, however, by spending time apart so you don&rsquo;t become too familiar. Your absence allows your new partner&rsquo;s imagination to take over. Imagination fosters a stronger relationship.</p> <p> As humans, we cherish what is scarce. In your website videos, printed sales letters and front-of-the-room presentations, you always want to demonstrate value. Make your audience say &ldquo;Wow!&rdquo;</p> <p> Then, equally importantly, you must establish your scarcity. And then, invite them to make a purchase if they&rsquo;d like more.</p> <p> How do you balance demonstrating value with establishing scarcity and value? Scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Purpose Driven Info-Business</h3> <p> Defection of customers from continuity programs and coaching is at an all-time high. The credit crunch, clutter in the market and info-marketers who don&rsquo;t have clear positions within the marketplace lead to confused customers who don&rsquo;t buy.</p> <p> Dan Kennedy&rsquo;s Information Marketing Special Report &ldquo;The Purpose Driven Info-Biz&rdquo; is a wake-up call as well as a step-by-step guide on how to find that purpose for your business. One of the key concepts Dan presents in his report is headlined &ldquo;Don&rsquo;t focus on growing a church with programs&mdash;focus on growing people with a process.&rdquo; Every info-marketer learns this lesson, stubbornly, again and again: adding more and more value and more stuff to their programs rarely improves retention, past a certain point. Also, the thing so many info-marketers ignore today is the personal development aspect required to keep and ascend people.</p> <p> The point is we NEED to be about building people of better character, greater initiative and more responsibility, as well as skill and confidence born of competence&mdash;not just selling products and delivering programs.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-6195" href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/purpose-driven-info-business">Purpose Driven Info-Business</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> </td> </tr> </tbody> </table> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6199" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6201" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6203" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 18 Mar 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-scarcity-creates-interest Weekly Ezine: Too Important to Unplug http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-important-to-unplug <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> March 11th, 2014 | Week 10 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I first noticed it in my dad&rsquo;s tire store. I worked there during summer vacations from high school, changing tires and doing oil changes. There were some guys in the shop who worked hard and got a lot done, and then there were others who smoked cigarettes more than they worked on cars.</p> <p> Because the hard workers were almost always prompt in the mornings and worked hard throughout the day, my dad gave them the most slack on the days they were late or the times they wanted to take their kids to the doctor&rsquo;s office. The guys who didn&rsquo;t work as hard got sent home or were trouble if they were just a couple minutes late one morning.</p> <p> I took this lesson to heart and applied it to all of my work. In my first professional job, I quickly decided I&rsquo;d do the work of three or four people. I didn&rsquo;t mind. I figured the more jobs I did, the harder it would be to replace me. By doing those jobs, I learned a lot I never would have known otherwise, and soon I was efficient enough to get it all done.</p> <p> So many in the info-marketing world have the wrong attitude. They want to slap an ebook on the Web, record a quick interview or throw together a seminar to generate cash for themselves without considering how to become useful to their customers.</p> <p> For a long time, I took this &ldquo;being useful to customers&rdquo; thing too far. Not only did I over deliver, but I swamped them. I gave my customers too much to consume. So I had to learn that rather than giving more content, more calls and more words. It&rsquo;s often more valuable to condense volumes of information down into just what someone must know.</p> <p> The key in any relationship is to become indispensable. Whether you are working a job, nurturing a marriage or retaining customers, your goal should always be to become indispensable.</p> <p> Consider the electric company. It provides a product to customers. These customers have made hundreds of decisions in their lives based on the electricity in their homes. Every month they buy something new that has to plug in. The electric company has become indispensable.</p> <p> As an info-marketer, you want to build products and systems your customers incorporate into their lives in the same way they do electricity. When your product or service becomes an integral part of their lives, it becomes a big hassle for them if they choose to &ldquo;unplug.&rdquo;</p> <p> Here are a few examples of becoming indispensible you can read about in the Info-Marketing Library at <a class="inf-track-6159" href="http://www.info-marketing.org/resources/info-marketing-library">www.MyInfoMarketingForum.com</a>.</p> <p> Rory Fatt created a rewards program for restaurants and retailers called Royalty Rewards. Once a business owner adopts the program, enters his customers&rsquo; names into the system and promises them rewards for purchases, it&rsquo;s extremely difficult for that owner to tell all his customers he isn&rsquo;t going to honor the rewards he has promised. Plus, the system actually increases customer purchase frequency so the business owner becomes dependent on the additional revenue.</p> <p> Jason Silverman created Powerful Words for martial arts schools. It&rsquo;s a monthly curriculum the schools can promote to children and parents as life skills training they learn while receiving their martial arts instruction. Once a school begins &ldquo;matt chats&rdquo; and promotes them to parents, it&rsquo;s really difficult for that school to tell all its customers it is going to stop offering this valuable service.</p> <p> Donna Maria Coles Johnson found an insurance company that would offer policies to individuals who manufactured and sold their cosmetics from their homes. Today, she is one of the only providers of this coverage, giving her an opportunity to serve almost the entire community of these small business owners.</p> <p> How can you become indispensable to your customers? Are there new services you could offer that would relieve your customers of a lot of the work they are doing? Are there products you could offer that could get your customers a lot more of what they want? Scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> &nbsp;</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s January 2014 Information Marketing Special Report</h3> <p> Dan Kennedy&#39;s December Info-Marketing Special Report was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> About Contests &amp; Competitions</li> <li> The Future</li> <li> What They Want to Know, To Buy, Bond &amp; Stay</li> <li> Congratulations Are In Order...</li> <li> How to &quot;Steal&quot; Bases</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through March 31, 2014.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-6163" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-january-2014-infomarketing-letter">Dan Kennedy&rsquo;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-6167" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-6169" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-6171" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="interview directory bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/interview_bar.png" width="209" /></h3> <h3> Experts For Your Monthly Calls</h3> <p> Many of our members need great people to interview for their monthly &quot;CD of the Month&quot; or &quot;Monthly Teleseminars&quot; for their own subscribers. To make it easy to find great people to interview the Information Marketing Association created the <a class="inf-track-6173" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>.</p> <p> This is a directory of other IMA members who make themselves available for interviews. The directory notifies you if they have products and in many cases gives you a link to where you can listen to a sample interview.</p> <p> If you need a few guests for your monthly calls, check out the <a class="inf-track-6175" href="http://www.info-marketing.org/community/interview-directory">IMA Expert Interview Directory</a>. Or, if you want to make yourself available for interviews visit the directory and click the <span class="style7">Update my Interview Directory Information</span> at the right of the page to create/update your listing.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 11 Mar 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-important-to-unplug