Information Marketing Association http://www.info-marketing.org/ Information Marketing Association Tue, 02 Sep 2014 18:47:00 GMT July 2014 Jump Start Coaching Call http://www.info-marketing.org/resources/jump-start-call-archive/item/july-2014-jump-start-coaching-call <div class="clear"> <div class="audio-player" style="width:300px;"> <div class="html5-audio-player" id="player-56162"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/jumpstartcalls/IMAJuly2014JumpStart.mp3',height:28,width:300,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> </div> <div class="file"> <a class="" href="/resources/jump-start-call-archive/download/aHR0cDovL21lZGlhLmluZm8tbWFya2V0aW5nLm9yZy5zMy5hbWF6b25hd3MuY29tL2p1bXBzdGFydGNhbGxzL0lNQUp1bHkyMDE0SnVtcFN0YXJ0Lm1wMw%3D%3D" title="Download Audio">Download Audio</a> </div> <div class="html clearfix clear"> <p><strong>Robert:</strong> Welcome to your Jump Start Coaching Call. I'm Robert Skrob and I am so glad that you are here. To jump in the game just press 1 on your phone and that gets you into the queue to ask your question. This is your call. Each month we have a Jump Start Coaching Call that's available for you as a member of the Information Marketing Association. You know, sometimes these calls wrap up in 10 or 15 minutes if there's not a lot of questions. Other times we go for geez, an hour, 90 minutes or even more, so absolutely happy that you are here and glad that you're a part of this program and, you know what? This is all for you. So just go head and press 1 on your phone. That gets you into the queue to ask a question. That gets you into the game and then I can help you out and make sure that I answer and provide whatever help and information you need. So all you need to do is press 1 to get in the game. In the meantime, our first question comes from Billy in Melbourne. Welcome Billy. </p> <p><strong>Billy: </strong>Thank you Robert. </p> <p><strong>Robert:</strong> Glad that you're here sir. How can I help you? </p> <p><strong>Billy:</strong> Me too.  Robert, I've been reading a lot of your books and all your articles and emails and everything, and so I'm really interested in information marketing, but I have to say I've been having a lot of trouble figuring out exactly what it is that I should do. I have some, you know, I've been in sales for the past 12 years, I've done really well in sales and I guess, you know, maybe it's just a confidence thing. Sometimes I look at all the other people out there and think, you know, well, I don't really compare to them so how will my products be able to sell, you know, against theirs? </p> <p><strong>Robert:</strong> Mm-hmm. Is that your key question? </p> <p><strong>Billy: </strong>I guess I&rsquo;m looking for some advice maybe on how to figure out what I could do or where I could start, you know? </p> <p><strong>Robert:</strong> Yeah. Now in terms of, you know, it's a shame, I mean in our culture there is a lot of comparison and certainly it happens. You know, the car companies figured out years ago when a new car is purchased on a street every other home on that street has a 30 percent higher chance of acquiring a new car within the next four to six weeks. And as a culture we are terribly concerned about comparing ourselves to others and what other people are doing. I think it's important to understand especially within information marketing that there are a lot of ways to present similar information, and you can choose your customer so that you're not even conflicting with anybody even if you felt that they were, you know, if you had a panel of a hundred people and 98 of them said that yeah, in fact your product is inferior, even then by marketing regionally and providing more direct access or being able to help them one-on-one, even that would be a way to compete. So I would not be concerned by what other people do. Use that as maybe motivation for you to share your experience and rather than focusing on what you deliver, let's first instead focus on who we're going to help. </p> <p>So are there types of people that you&rsquo;ve worked with in the past either as a salesperson that you're calling on them or other salespeople that were your colleagues that you really understand really well and have problems that you can solve? </p> <p><strong>Billy:</strong> Well yeah, I mean I actually coach and mentor and train, I have a team of about 23 salespeople and I've been a mentor and a trainer for a couple of years, so I am familiar with coaching, you know, beginner sales people. </p> <p><strong>Robert:</strong> And do you have some stories of how somebody may have not believed that they could do it and then with your help and support you discovered that in fact they were able to sell? </p> <p><strong>Billy:</strong> Yeah. Yeah, absolutely, I mean I have helped people, you know, double their income. Of course they're not making $100.000 a year or anything like that, but I definitely have helped them out, helped them improve and to the point to where they can buy new cars, buy a house. </p> <p><strong>Robert:</strong> And isn't that life-changing money for them regardless of whether it's $100,000 or $20,000 it changes their life because you've given them a skill that they can use to take care of themselves and their family for the rest of their life. </p> <p><strong>Billy:</strong> Right. Yeah, that's a good way to look at it. </p> <p><strong>Robert:</strong> All of us look at the information marketing business and our first thought is great, I'm going to go national or international and have a huge business. In fact, one of the things that I encourage folks to do, especially when they're starting out is to be very regionalized. So you're in Melbourne, Florida, you know, just picking the east coast of Florida there, you know, east-central Florida, and promoting your sales training materials, your sales training coaching, having little preview seminars for sales people where you have maybe it's a free seminar for two hours on how any salesperson could double their income in a month or less by following eight simple techniques. And you have your little preview seminar, folks come, then at the end of it you offer your coaching program on, you know, hey a lot of folks appreciate having somebody to be able to bounce ideas off of, work with and I've been very successful in working with salespeople over the last several years, so if you'd like me to work with you here is a coaching program where we can help you implement the ideas and strategies that we've talked about today. </p> <p>So it's a very simple little business that you're able to get started without having to compete against any of the big boys because frankly they're not having seminars in Melbourne, Florida. And so you have no competition there. </p> <p><strong>Billy:</strong> Right. Now a lot of what you read is they talk about charging really high priced coaching prices. Would you start a little bit lower since it's, you know, maybe regional and just starting out? Would you start lower just to get started and work your way up? </p> <p><strong>Robert:</strong> Yeah. There's no question. What you want to do, you'll get this because you're from Florida, if there is one guy in a pool and that guy says, &quot;Come on man, get on in. The water is great.&quot; You're going, &quot;Yeah, right.&quot; You're steering clear of him and it doesn't really matter. If you walk up to the pool and there's 20 people in it already and somebody says, &quot;Hey, Billy, join us.&quot; Well, you're in, right? Because you know, it's the thing to do. Everybody's there. Well, that's the similar way with the information marketing business and when you have an established business when you have customers then scaling the prices up is really very easy because there's all this social proof that Billy delivers these results, that Billy's clients generate these sales kind of transformations, and it makes complete sense. Folks just can't wait to be part of the program, but if you're that one guy trying to get folks to jump in the pool and be the first person then removing an obstacle such as exorbitantly high prices make it a lot easier for folks to make that leap and then there's always the opportunity to charge higher prices down the road as you expand your business. </p> <p><strong>Billy:</strong> Right. Okay. That&rsquo;s what I was looking for. I really appreciate it Robert. </p> <p><strong>Robert:</strong> Well good. Well, I'm glad to have the opportunity to chat with you, and kind of the universal lesson here Billy is that rather than focus on what you want to deliver, focus on who you want to help, and by switching the question to who it's a lot easier to figure out what. And that helps provide a lot better clarity over how to build these businesses. And I'd be happy to chat with you as you have more questions and want to grow this business. I'm excited for you sir. </p> <p><strong>Billy:</strong> Thank you very much Robert. </p> <p><strong>Robert:</strong> All right. If you have a question, would like to jump in the game for your Jump Start Coaching Call just press 1 on your phone and that gets you into the queue to ask a question. Our next question comes from Jay in Easton, oh is that Pennsylvania? </p> <p><strong>Jay:</strong> Yes. </p> <p><strong>Robert:</strong> All right. Welcome Jay, glad to chat with you. </p> <p><strong>Jay:</strong> Thank you. Robert, I have an accounting practice and I do work with nationwide, I have clients all over the country. Most of my clients are chiropractors or dentists, more chiropractors, less dentists, and we do a pretty decent business. I have reached a stage where, you know, it's hard to grow this further because it takes a lot of staff time and all that and I am thinking of developing some products for these two markets. We have a lot of experience to market them and grow that type of a business, and I'm kind of wondering where to start. </p> <p><strong>Robert:</strong> Okay. You probably have no better example than Crabtree, the CPA from Alabama that wrote that book, I forget what it is, it's like <em>Simple Numbers</em>, something like that. But he of course tried to go and has gone after businesses that are looking to go public, or looking to sell, and so he has done real well within that niche, so pretty much anybody who is looking to have some sort of a sale event for their company now a lot of them go to him. So I would encourage you to study what he's come out with, mostly not because the content is all that spectacular, but that the model is going to be similar for you. When you are dealing with a chiropractor or a dentist what are their top concerns? What is it that they are most afraid of? </p> <p><strong>Jay:</strong> They think they pay too much tax. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>Jay:</strong> And that's what my idea where I come in and I do a tax plan for them and take care of all their taxes and their payroll and all their numbers, I help them organize and their bookkeeping and all that. </p> <p><strong>Robert:</strong> Okay. Perfect. And is there something that they really want? What are they, so taxes are what they're moving away from, that's what they really hate and despise. Is there something that they want and that they're moving towards that they eagerly hope that you'll be able to deliver? </p> <p><strong>Jay:</strong> Yeah. Everybody likes to have more money of course. </p> <p><strong>Robert:</strong> Okay. The nice thing is is you aren't starting from scratch. So we don't have to, you already have a way of making money from the leads and clients that you generate, and that's through your tax practice. What I would do at the very beginning is come out with a special report. It can be 20 pages, maybe 24 pages. I'd probably have two separate versions, you know, the Dentist Tax Traps: How to Avoid Paying Too Much to the IRS so that you can keep more for yourself, retire earlier and have a better lifestyle. So the strategy there was I asked what they're moving away from and what they're moving towards and I used both of those, tried to incorporate that into the title of the report. Are there 10 or 12 things that they need to know and do in order to prepare themselves to be working with you? </p> <p><strong>Jay:</strong> Yes. Actually I have two books, two small books like booklets which are kind of a report, which I have written and which I sell on Amazon as well for like a small price and I have e-books as well. Basically I give them, anybody who contacts my practice we send my book for free to them. </p> <p><strong>Robert:</strong> Do you market the book itself? </p> <p><strong>Jay:</strong> No. We just put them on Amazon. They sell. I think in the whole two years they have sold, they have given us like $200.00. </p> <p><strong>Robert:</strong> But consider advertising it in the dental journals, or booking yourself to do an interview for Woody Oakes' list, you know, reaching out with a copy of the book to say, &quot;How many of your dentists would love to know how to save more on taxes?&quot; So that you could do some joint venture promotions. And actually promote that booklet out to dentists because there are people who would respond to an offer of a free book that won't necessarily think they're ready for a new CPA. You know, &quot;I've got Joe. I grew up with him, we went to school together and I think he's going to be my CPA forever, for life.&quot; But then when I read that report I may want to call you and be a lot more interested in working with you. So that report can change their mind and so I would promote that thing on its own. </p> <p><strong>Jay:</strong> Uh-huh. Okay. And to promote it through you said Woody Oakes' list? </p> <p><strong>Robert:</strong> Well, I use Woody Oakes as an example of joint venture partners. </p> <p><strong>Jay:</strong> Oh. </p> <p><strong>Robert:</strong> So there are, I don't know, 400 different people who are consultants to dentists. Some of them help with OSHA certification or help with employment manuals. And then there are folks that help with profitability and so I would be looking for dental consultants who have a decent size list and maybe some sort of ongoing relationship with their folks and offer to do interviews for their list teaching their people how any dentist can save 20 percent on their tax bill for this year, for 2014, and have a better lifestyle forever. </p> <p><strong>Jay:</strong> Okay. </p> <p><strong>Robert:</strong> And that's going to be a pretty cool little interview that a lot of your folks are going to want to do. </p> <p><strong>Jay: </strong>Mm-hmm. </p> <p><strong>Robert:</strong> So joint venture, so reaching out to joint venture partners, offering to do interviews for them, because if you're a dental consultant and you've got some sort of continuity program where people are paying you for a CD of the month, well that's great because people are paying you for a CD of the month, it's also terrifying because now I've got to come up with a CD every month and I've got to find an expert to interview and here Jay comes along with a book and he's going to teach my people how to save 25 or 30 or 35 percent on their taxes, and that's kind of interesting. That's going to be something that a lot of folks are going to want to incorporate. </p> <p><strong>Jay:</strong> Mm-hmm. </p> <p><strong>Robert:</strong> So that's one way, doing little joint venture interviews and that gets your name out there and helps people come to you. Next are actually buying ads. There are a lot of different journals, both at the association level and then again with the aforementioned dental consultants that have newsletters, and simply running an ad that has people come to your website for a copy of your book. </p> <p><strong>Jay:</strong> Mm-hmm. </p> <p><strong>Robert:</strong> And that is a lot less threatening or a lot easier of a hurdle to leap over than call me for a free consult about your tax planning services. Well, I may not be ready for a free consult, but I certainly might be ready for a book, and I may even be ready to spend 10 bucks to get your book. </p> <p><strong>Jay:</strong> Yeah. </p> <p><strong>Robert:</strong> So I would market that better and that way you can generate a list of names and addresses of people who are interested in this topic. Then using the outline that is in the, it's a book by Entrepreneur Press, it's called <em>Start Your Own Information Marketing Business, Second Edition</em>, and it came out in 2013 and that book is all about launching an information marketing business using teleseminars or webinars. And you've built a list of people who are interested, both your own clients and then folks who have bought your book so they know you and like you, and then coming out with a teleseminar series, and the book I just recommended I think it's 10 bucks on Amazon.com. I mean it's very inexpensive, so this is . . . </p> <p><strong>Jay:</strong> Yeah. I'm going to buy it right now. </p> <p><strong>Robert:</strong> But this will walk you step-by-step through how to get that thing launched and walk you through what you would even talk about and help make that an easy process. </p> <p><strong>Jay:</strong> Great. </p> <p><strong>Robert:</strong> Is that helpful Jay? </p> <p><strong>Jay:</strong> Yeah, it's very helpful. </p> <p><strong>Robert:</strong> Yeah. I would, you've got an asset you've got a tremendous asset on your hands in that little booklet. I'd promote that as much as you can. </p> <p><strong>Jay:</strong> Great. </p> <p><strong>Robert:</strong> Great chatting with you. Thank you for calling in. </p> <p><strong>Jay:</strong> Thank you very much. I really appreciate all your help. </p> <p><strong>Robert:</strong> All right. Now if you'd like to get in the game just press 1 on your phone and in the meantime we're going to talk with Steve in North Carolina. Welcome Steve. </p> <p><strong>Steve:</strong> Hey Robert, how are you? </p> <p><strong>Robert:</strong> Excellent thank you. Great to have you. </p> <p><strong>Steve:</strong> Hey, thanks a lot. I'm a newcomer, an entrepreneur. I'm a retired veteran and I'm working a couple of different plans for an information marketing business and I wanted to tell you that I really enjoy your books and I'd just gotten the one that you just mentioned, the startup information marketing business. Now my question is looking at, reading through your book on starting an internet information marketing business can you talk a little bit about landing page design and having, because I'm following the flowchart and I've built my own design based off of your model to where they read the landing page, opt in, it takes them to a sales page, and then the rest of the information the website is downstream of that. Can you just talk a little bit about that and landing page and call to action because I'm trying to learn as much as I can about this and I haven't gone to a webmaster yet because I don't want to spend money having a webmaster do something that I don't completely understand. </p> <p><strong>Robert:</strong> That's fine. So the landing page its job is to get them just to trust you so that they can recognize that you have what they want and that you're prepared to deliver it and all they need to do is give you their name and email address. Are you planning on having a video on that site? </p> <p><strong>Steve:</strong> Eventually. At first I'm just going to have some photos and information and I've gotten a product together now to where I've got a special report written. But what I want to do is I want them to opt in and then take them into a sales page to where I can at least capture the lead then get them their free report. Is that pretty much how you want to do it? </p> <p><strong>Robert: </strong>Yeah. So on the landing page all you're trying to do is answer the questions who are you, what do you have and how do I get it. </p> <p><strong>Steve:</strong> Okay. And your call to action is actually the block within the landing page where you capture their name and email address in exchange for your report. Is that right? </p> <p><strong>Robert:</strong> Its' as simple as that. Yep. </p> <p><strong>Steve:</strong> Okay. Cool. </p> <p><strong>Robert:</strong> Yeah. And I think you could probably go to Info Marketing Money Machine or infomarketingmoneymachine.com and see a really very simple landing page. Also infomarketingpyramids.com it's a landing page that sells them into looking at a webinar, but in that case the webinar is simply the sales page, so you could take a look at the type of information that is on those sites and kind of see how it's laid out. Both of them are drastically different, but the Info Marketing Pyramid is simple enough. </p> <p><strong>Steve:</strong> Okay. Hey, you answered my question. I appreciate your time very much and I appreciate your books. I've learned a lot from them and I'll get off the phone and let somebody else that has another question take a turn, but I appreciate your time as well. So thank you very much Robert. </p> <p><strong>Robert:</strong> Thanks so much for calling in and I appreciate you taking a look at those books and look forward to helping you in the future. </p> <p><strong>Steve:</strong> I'm getting started man. Thank you. </p> <p><strong>Robert:</strong> All right. Let's do it. So next up is David in North Carolina. Welcome David. </p> <p><strong>David:</strong> All right. Thank you. </p> <p><strong>Robert:</strong> Hey there. Welcome. </p> <p><strong>David:</strong> Hey, since you mentioned that book a minute ago that is the book you mentioned is different than <em>The Official Get Rich Guide to Information Marketing</em>. Is the content different? </p> <p><strong>Robert:</strong> Yes, <em>The Official Get Rich Guide </em>is a lot bigger and it goes through, it's kind of more of a 30,000 feet up view of the business, and the <em>Get Rich Guide</em> has five launch models, and one of the five is launching your info marketing business with a teleseminar series. And in <em>The Official Get Rich Guide</em> there's maybe five chapters that kind of go through that process, whereas in the <em>Start Your Own Information Marketing Business</em>, that book is exclusively about launching an info marketing business using teleseminars and it goes through that process in a lot more detail with little visuals and things. It's actually kind of positioned as a more basics book because it really just does one thing, but if you do want to use the teleseminar route it's worth 10 bucks to take a look at the book and look at some of the examples because there's some prompts and things in there that help folks. It's almost like a coaching meeting what I would do with somebody if they came for a consulting day and wanted to launch their business using teleseminars. That's essentially the process we would use. So it's just a more specific book about one thing whereas <em>The Official Get Rich Guide</em> is a much kind of broader bigger picture book. </p> <p><strong>David:</strong> Okay. I had a question here which kind of built on the guy who was asking about the landing pages here. </p> <p><strong>Robert:</strong> Sure. </p> <p><strong>David:</strong> So you and I have talked a few times here on these coaching calls and I've been using webinars and that sort of thing. Most of the people in my information marketing group now are people that I've spoken to on the phone in the past, but I'm kind of running out of people that I know and so now I'm trying to attract new people through different means. So here's an example, and just maybe want some input on how you might have handled this perhaps differently than I did. So I found a company out there that was willing to host a webinar for me, this is big manufacturer, Cisco Systems, and they hosted this for their reseller community, so salespeople selling technology on behalf of Cisco. And they got an audience of 200 together for me for a webinar, which was very nice, and they gave me the names and the email addresses. </p> <p><strong>Robert:</strong> Wow. </p> <p><strong>David:</strong> Yeah, that was the trade, right I'll do the free event for you, you give me all the names. So I've put out a -- I sent everybody an opt in like landing page thing to sign up for a special report and I got about 50 percent of them to say yes, and I sent that digitally through an auto responder and Infusion Soft. And then immediately followed up with an email that said I've got this $97.00 CD set which covers in greater detail the information that I presented on the webinar, and I talked about it in the webinar a little bit but of course it was for free, so you'd sign up for free and it automatically, well it's free plus shipping which is $9.00 or something and that automatically signs you up for my 30 day free trial information marketing program. Now I only got three responses on that and a lot of those people are still in the queue kind of with some follow-up emails on that offer, but so far they've all received probably four emails on that subject and only three of them have convert. So would you have offered something different, do you think it's just my language is bad or how would you have approached that differently perhaps? </p> <p><strong>Robert:</strong> Well, can you share what the call was about? </p> <p><strong>David:</strong> Yeah. So the call was two salespeople selling technology and I spoke about how to attract new clients and use live marketing events, which is an area I specialize in to convert them to business by offering them a free assessment in the area of information security, which has been something I do a lot with my clients and we have very high conversion rates, probably 75 to 90 percent of the audience converts in those meetings, in live meetings. So I talked about that and gave examples of resellers I'm working with and how they're doing that conversion process and how to convert those assessments into actual project work. </p> <p><strong>Robert:</strong> And then remind me how, what was it that you offered in the free report? </p> <p><strong>David:</strong> The free report was kind of an eight page summary of the steps that I gave in the actual webinar, so it was kind of a written format called a special report on converting prospects to customers and then it talked about how to get those people to your meeting, what to do in the meeting, how to offer the assessment and how to convert that to a project. </p> <p><strong>Robert:</strong> And you only had three people? </p> <p><strong>David:</strong> No, no, I had 50 percent of them sign up for this free report. </p> <p><strong>Robert:</strong> Okay. </p> <p><strong>David:</strong> Then I tried to sell them the $97.00 CD set for free if they would pay the shipping for 10 bucks and then that would automatically enroll them into my information group. </p> <p><strong>Robert:</strong> And then what is the next step? Do you want to do consulting with these folks?</p> <p><strong>David:</strong> Well, I really want them to sign up to enroll into my information group which is $49.95 a month, but I was giving them 30 days free if they took the CD package. </p> <p><strong>Robert:</strong> What I think you would need to do, you know, trying to send emails, see they were engaged, they signed up for a teleseminar and then they got their teleseminar and now they kind of went off into the great hinterlands and they're not in heat at the moment, so what you have you're trying to now get them in heat using emails is (inaudible 0:34:41) difficult. What I would suggest is going back to those attendees with some sort of new, better, newfangled webinar that you're going to deliver and how you're going to get into more detail and some sort of mind control technique that gets folks to show up and buy these technology solutions. And then on that webinar offer your product or program. </p> <p><strong>David:</strong> Okay. Offer that while I'm talking and offer what? Offer the information group or offer the CD set or offer what? </p> <p><strong>Robert:</strong> Offer the CD set with the information group bundled together as a free bonus. </p> <p><strong>David: </strong>And do that on the webinar? </p> <p><strong>Robert:</strong> Yeah. So you do that on the webinar. And if you want you can look at the Info Marketing Pyramid webinar because that's essentially what that webinar was and originally that was delivered online, or was delivered live and now it's the infomarketingpramid.com, but there is a half hour or so of training and then that segues right into the pitch of the product. </p> <p><strong>David:</strong> Oh, Okay. Good. That would be helpful. </p> <p><strong>Robert:</strong> And then I've also, you know, I have an association partnership and profit system webinar that essentially does the same thing that it's a completely different product but there is training but the training is all about creating desire for the solution that I'm going to provide. And that's a big point. Within the training portion of the webinar what you are teaching them is that you've got to have a step-by-step template for putting on these events for your team or they're going to miss one of these details. You know, I worked with a client and his person missed this detail and then I worked with that other one and that person, you got to have a step-by-step checklist to make sure that they stay on track. And you've got to have marketing. And then lo and behold your product includes a copy of your checklist and a copy of your marketing that works so that during the webinar itself you're building the interest for what you have to sell. </p> <p><strong>David:</strong> Right. Okay. Now just one thing is so in offering the product while I'm talking would you give them a url or how would you present that offer? </p> <p><strong>Robert:</strong> If you're using Go to Webinar that's the only way you can. You have to give them a url and ask them to put that in. You could maybe put it in a chat box as well. There is another system called Webinar Jam, and one of the nice things about Webinar Jam is that it allows you to host a little link up, so right next to the video bar they can click and it will open up your order form in a new tab. </p> <p><strong>David:</strong> Oh, okay. I see, yeah. All right. </p> <p><strong>Robert:</strong> So Go to Webinar that, and for years that's been our only choice is to tell them to go to a url and ask them to fill it out, but Webinar Jam allows you to put like a little offer up and you just kind of click click and boom and then it populates it out to everybody so that they see your little offer there and can click so then it's just hey, click the button here at the left and you can grab a copy of this program. </p> <p><strong>David:</strong> Right, right. Okay. </p> <p><strong>Robert:</strong> And also if these are corporate-minded folks buying a $99.00 product, I'm not really necessarily sure that's the perfect fit. It could be some sort of coaching or what-have-you, but this is absolutely how I would go about trying to offer something to this list that you received as part of the webinar that you deliver. </p> <p><strong>David:</strong> Right. And the product that's $97.00 I'm actually offering it for free, so I was telling them I'll give this to you for free if you pay for the shipping. </p> <p><strong>Robert:</strong> Okay. All good. </p> <p><strong>David:</strong> Okay. </p> <p><strong>Robert:</strong> Yeah. And so the idea is simply to kind of get them to move up and that way you can get them to be on your $49.00 program. </p> <p><strong>David:</strong> Right. </p> <p><strong>Robert:</strong> Yep. </p> <p><strong>David:</strong> Okay. Very good. Thank you. </p> <p><strong>Robert:</strong> All right. Great chatting with you and I look forward to next time David. </p> <p><strong>David:</strong> All right. Thank you. </p> <p><strong>Robert:</strong> All right. If you'd like to jump in just press 1 on your phone. In the meantime we'll talk with Brandon in Tennessee. Welcome Brandon. </p> <p><strong>Brandon:</strong> What's going on Robert? </p> <p><strong>Robert: </strong>Everything man. How are you? </p> <p><strong>Brandon:</strong> I'm doing all right. I would like to inform all of the callers that if they will listen to about 413 of the best practices calls back to back until that's all they can really think about any of their questions will be answered. </p> <p><strong>Robert:</strong> Well, it's certainly we do have many of the same questions over and over again, which makes it easy on me. I don't have to come up with new answers. </p> <p><strong>Brandon:</strong> But there is a lot of info on there and sometimes when you're looking for something in particular it may not be the heading of the thing but it gets a good chunk in the middle, so sometimes even if the program doesn't sound like exactly what you need if you will listen through it somewhere in the middle if it's tangential it'll end up showing up. So there's lots of resources on there and it's well worth what we pay and then some. So now that all the butt kissing's out of the way. </p> <p><strong>Robert:</strong> Thank you Brandon. </p> <p><strong>Brandon:</strong> I got a question, and this is the same question I ask in a way and I've got some good conversation from it on one of the calls about with Roy Fatt and how he does his initial project or coaching program. I've got a 12 month program that I want folks to go through first. I just had my first seminar and I picked up about nine coaching members off of about a 300 person list of a homebuilder's association. I'm doing my next event just up the road in Knoxville. I've got four registrants right now out of about the same sized list and I've got two weeks to go. Most of these people really do need to get some kind of basis before they go into like a random coaching program. I hate it. I don't like it. I know it's going to be a pain in the butt to deliver curriculum but it seems to me if you're going to deliver structure curriculum do you recommend that the best way to do that is just to mail them a CD and to mail them the printouts and just basically know that you're going to have five or six different groups that are at five or six different points? </p> <p><strong>Robert:</strong> Yes. And actually, well, one of the ways to manage this is if you're mailing it then Infusion Soft can keep up with who is in which step and making sure that they get the correct step. The other is what I have done is if it's delivered online where I'll simply set them up in an auto responder sequence. So if the content's delivered, the most common way that I've done it is when the content is delivered weekly and so let's say I'm delivering an event or a product that has a curriculum over 12 weeks, well I'll simply set up an email auto responder with 12 emails in it. Each email says, &quot;Hey, you're going to love this week's module. It's going to teach you this. This is the transformation you're going to get and here's the link.&quot; And then they click that link and it takes them to a web page that dispenses the content. </p> <p><strong>Brandon:</strong> Let me ask you a question when it comes, you know, most of these things with coaching programs and an amount 395, seems like it's largely a couple of calls and a CD and some type of document to over simplify it. What have you found at that price point, and I know that I hear so much of Dan's stuff and other people's stuff saying that you know people like tangible products, when it comes to people sticking in a group having that tangible thing show up in the mail what have you found, you know are people just as happy with the auto responder link, what do you think there? </p> <p><strong>Robert:</strong> If I'm doing, well, I guess it certainly is a higher value if you're delivering it offline. And another solution to that is you sign them up to an auto responder, but now instead of the email going to the person it goes to the person maybe cc'd somebody in your office and it says, &quot;Hey, we're going to send you a copy of your program. You know, Janice is going to drop it in the mail today and she's going to send it to this address.&quot; And then that prompts Janice to drop the thing into the mail and it has the information that she needs. Now Infusion Soft takes care of if you had somebody sign up in October it will track what they've receive and make sure that it prompts your person to fulfill the thing when it needs to, because you mentioned having people on five different cycles and it really won't be long until you've got 12 different cycles going. And Infusion Soft deals with this perfectly. That's exactly what it was made to do. </p> <p><strong>Brandon:</strong> Well, I've got Infusion Soft. You only have to hear people beat the drum on it long enough before you buy it, and so I have, and I'm using some of it pretty well. I'm not fully utilizing the capabilities, but much of it I am. Is there, the other thing that y'all talk about is not to force feed them too much. I almost feel like even with 12 modules the way I'm doing it now sometimes I think I might be delivering a little too much and overwhelming them. I've tried to back off of that a little bit. Just after my first coaching meeting I've had two live in person and my first coaching call will be next week, or my second one rather. And what I've done basically is I'm delivering my local market in person and recording it, but when I go to the next market well obviously I'm delivering them recorded material, so they get this recorded stuff, they have to digest it either with an email link or it's going to come show up in the mail. So my question to you is how much interaction with me on the phone is going to make them stick? Do I do a, you know, I can't do a call where I cover that specific information because now I'm right back in the having to have a call for every group and that's not where I want to be. I want to have one call for everybody. Do I just I guess just answer general questions about anybody wherever they happen to be in one call and then if so if I were going to do a secondary call what would you recommend for content in that call because my thought is that the program would always consist of the content and two calls. </p> <p><strong>Robert:</strong> Then I would do this. I would do a Jump Start call where it's simply, just like this one, open Q&amp;A and some people are, you know, you&rsquo;ve already launched your business, you've already got customers, if we had folks on the phone Billy at the beginning he was still trying to determine what he wanted his business to be. And so I would have a Jump Start coaching call where you kind of have all, everybody that's there, and what you will find is that most of the folks that are towards the beginning of the spectrum will dial in and participate in that call. </p> <p><strong>Brandon:</strong> Okay. </p> <p><strong>Robert:</strong> Then you have a best practices program that is all advanced and that you essentially assume that they've gone through all 12 of your modules, they are implementing it, and what you are talking about are the most advanced strategies, really the kind of the next level stuff. </p> <p><strong>Brandon:</strong> Okay. So beginning, one thing I've found Robert about most of these folks they really, they have very little marketing information or very little marketing knowledge at all, and so I don't know at this point doing a best practices call I don't know if they'd flip their wig or what because they're having a hard time just getting their mind wrapped around the main tenants of direct response marketing, goal setting, measuring, how to hold their advertising accountable, all that kind of stuff. So I'm wondering, and I've looked at Lee Milteer's Mindset as a supplement, but I wanted to build up my coaching numbers just a little bit more before I made that additional investment, although ultimately I think that's something I'll do, if you weren't going to do a best practices call because you felt like, you know, the preschool wasn't ready for it yet is there anything else you could do on that call in the interim? </p> <p><strong>Robert:</strong> Yes, I mean, and you hinted with the Lee Milteer program. I would then take Napoleon Hill had 17 principals in his law of success. You know, just in his book, <em>Law of Success</em>, and it was also in the same book in <em>Think and Grow Rich</em>, but Definite a Purpose, Mastermind Alliance, Applied Faith, Going the Extra Mile, Pleasing Personality, Personal Initiative, Positive Mental Attitude, Enthusiasm, that gives you eight of them. The rest of them are in that book and I would simply take one of those, or a couple of them and talk about that, tell a story about budgeting time and money, how do you plan your day, how do you plan your money, how do you decide how much money you're going to invest in a marketing program, how do you set aside time, and make it about those types of topics because that is of course if those folks are having challenges trying to get things done that's the type of thing that they need to help them get through it. </p> <p><strong>Brandon:</strong> You are so right. I just had that same conversation with everybody, so I guess what I need to do now is until I get built up to that point, which hopefully won't be but a couple of more seminars down the road, is I need to make up that stuff myself, find it, because I mean half of coaching is just I'm not so lazy I won't read the damned book, you know, I'll read the book and you pay me to tell you what's in it is often the case of what coaching turns into. So that is I think you just solved my problem there Robert. </p> <p><strong>Robert:</strong> Great. Well, that's what it's all about. So it's really as simple as grabbing a copy of, if you want the whole <em>Laws of Success </em>that certainly is pretty darned comprehensive and helpful, or simply going with the book <em>Think and Grow Rich</em>, and the 17 principals are there, pick a couple that you think would be appropriate based on the calls and questions you've received and jump on in. </p> <p><strong>Brandon:</strong> Okay. Well, that's what I'll do. And I guess as you had mentioned one time before it would probably be a good idea to just go ahead and outline what the next 12 months are going to be then that way it's not a surprise to you. </p> <p><strong>Robert:</strong> It doesn't hurt because it also helps, it gives you the opportunity to promote it, and they might want to stay because they see what's coming up two months from now and that appears to solve a problem that they have and so they'll want to stick around so they can get that solution. </p> <p><strong>Brandon:</strong> So does this mean I'm going to have to get organized myself? </p> <p><strong>Robert:</strong> Yep. You got to apply it yourself. </p> <p><strong>Brandon:</strong> Okay. Last question I promise. I don't really know how to, if you were going to an association and if you had to write down the seven or eight communications that you were going to do to build a seminar or if there's a best practices book or anything that you would point people on the call to about how do you get butts in seats? I've been basically just sending an invitation, I've got a telemarketer that calls and just does kind of a reminder call and then two postcards. I may add a long form letter toward the end. But what have you found, you know, if you're picking up a list of people from an association or a cold list of businesses that fit a certain description, you pack your stuff up, you go to x-y-z town and you do the seminar, you know, I had about 60 at my first one. It was free. I'm charging $99.00 early bird, $149.00 late registration at this one I'm doing in Knoxville simply because I want to have a better quality of people in the room and I've moved it from a one hour thing to a thing on Saturday that's breakfast and then no lunch because I felt like I needed three hours to sell them a little better. I'm not sure if I've made a good decision or a bad decision yet. I'll find out. But for getting butts in seats what's your advice? What's your sequence, suggestion, is there a good resource somebody could pick up and read? </p> <p><strong>Robert:</strong> There is not a product that I know of about filling seminar rooms. It sounds like you're doing everything right. There is from the folks that I know that are doing preview seminars all over the country nothing beats telemarketing. The outbound telemarketing, you know, letting them know about the event and inviting them to come and following up is a day in and day out the single best method and there are several that have telemarketers who are dedicated to filling those types of workshops. If I was going to add anything to what you said there the only thing I would add would be some sort of webinar, so a mailing or two to get them on a webinar or teleseminar and then during that you kind of give them a preview, say, &quot;Hey, these are the problems. These are solutions, and guess what? Good news because I'm coming on this day at this time and we're going to go through these solutions and you can be there by registering right now.&quot; </p> <p><strong>Brandon:</strong> So then do you add the teleseminar or the webinar to the promotion? Do you put it on every single one that there's going to be a preview one? Do you do individual mailings that are specific to that? Because if I've already got, you know, you've got to send the invitation with a reply card, then you've got to send the postcards or the letters, so in that sequence and then you've got people calling. I've only got them calling once after the invitation comes. Maybe I should have them call again before the actual seminar and add a second call. I'm not certain. But when you start talking and I'm comfortable doing webinars or teleseminars, when do you add that sequence to your mailing and how do you tell them about it? </p> <p><strong>Robert:</strong> I would add it to the beginning of the sequence. So the first two mailings that they get are all about the teleseminar and doesn't mention anything about there being anything in person. Then on the teleseminar you essentially announce the fact that there is going to be this event and then the rest of the sequence goes as is where you're inviting them to the event itself. </p> <p><strong>Brandon:</strong> I see. Oh, okay. That makes it a lot clearer. So basically say if I've got a sequence where I send out that main piece, I'm now just simply going to back up a couple of weeks, send out probably a letter and then a postcard about the teleseminar and then send out a, then back to the same sequence, a letter and a couple of postcards about the seminar itself. </p> <p><strong>Robert:</strong>  That way when you start your mailing sequence you already got a few in the can that registered off the teleseminar. </p> <p><strong>Brandon:</strong> What have you found conversion looks like to your seminars, and I guess you would just offer them to email a link so that they could register and you'd have your landing page all ready to go for the seminar? </p> <p><strong>Robert:</strong> Yes. Again, the number one method time in and time out is telemarketing. Everything else works but the telemarketing is the best. But I would be shooting for something in the neighborhood of 25 percent of the attendees who are on your teleseminar to register for your event. But even then the 75 percent who didn't register still are going to get the rest of the sequence and you're going to pick up several of them as you go. </p> <p><strong>Brandon:</strong> Okay. Well, this has been very helpful Robert. </p> <p><strong>Robert:</strong> Well, Brandon I appreciate you calling in and thanks a lot. </p> <p><strong>Brandon: </strong>Oh and Info Summit. Are we getting together? Is there going to be something? Am I going to get to see you in person? </p> <p><strong>Robert:</strong> Yes. I will be there and we are going to have a get together when we get to that Info Summit, so I'll, I don't know the date yet, but I'll be getting that from GKIC shortly and we'll let you know. </p> <p><strong>Brandon:</strong> Very good. Looking forward to it. </p> <p><strong>Robert:</strong> Thanks a lot. All right. Thank you Billy, Jay, Steve, David, Brandon, thanks a lot for your questions. We had a great call. So that wraps it for today and I look forward to talking with you soon. Thanks a lot. </p> </div> Sat, 30 Aug 2014 14:34:17 GMT http://www.info-marketing.org/resources/jump-start-call-archive/item/july-2014-jump-start-coaching-call Dan Kennedy's August 2014 No B.S. Information Marketing Special Report http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2014-no-bs-information-marketing-special-report <div class="assets"> <div class="facebook-like"> <iframe src="http://www.facebook.com/plugins/like.php?href=http://www.info-marketing.org/community/news-and-updates" scrolling="no" frameborder="0" style="height: 24px; width: 100%; margin-bottom:1.5em" allowTransparency="true"></iframe> </div> <h3>Resources</h3> <ol> <li> <a class="" href="/community/news-and-updates/download/L2ZpbGVzL2FjY291bnRzL2ltYS9hc3NldHMvZmlsZXMvZGFuLWtlbm5lZHktaW5mby1sZXR0ZXIvRGFuLUtlbm5lZHlzLUF1Z3VzdC0yMDE0LU5vLUJTLU1hcmtldGluZy1TcGVjaWFsLVJlcG9ydC1hcy1hLVBERi1maWxlLnBkZg%3D%3D" title="Dan-Kennedys-August-2014-No-BS-Marketing-Special-Report-as-a-PDF-file.pdf">Dan-Kennedys-August-2014-No-BS-Marketing-Special-Report-as-a-PDF-file.pdf</a> </li> </ol> </div> <div class="html clearfix clear"> <p> Dan Kennedy&#39;s most recent August No B.S. Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.&nbsp;</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> How to generate big money from small events.</li> <li> Ways to generate income from custmers that wouldn&rsquo;t buy any other course or program.</li> <li> Reactivate long-time customers who have dropped out of your continuity programs.</li> <li> Generate income without travel or travel to a desirable location for free</li> <li> How to generate profit serving the needs of certain custumers before they wander off to others.</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file.&nbsp; This page is active through October 31, 2014.</p> </div> Sat, 30 Aug 2014 14:30:32 GMT http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-august-2014-no-bs-information-marketing-special-report Get Meetings and Sales Conversations with a Simple Email Message http://www.info-marketing.org/resources/info-marketing-library/archive/item/get-meetings-and-sales-conversations-with-a-simple-email-message <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56146"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201408.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201408.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1408-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p align="left"> Everyone is deluged with a steady stream of calls and emails. How can you reach out to the people and get a chance to present your solution to their key problems? When done properly, cold email can be an effective way to identify the correct contact and put that person into a position where he or she must take your call or meeting. Who are the people and companies that could make a huge impact on your business? This program will show you how you can reach them and get the opportunity to present your presentation using a simple email message.</p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/get-meetings-and-sales-conversations-with-a-simple-email-message">Read More &#187;</a></p> </div> Sat, 30 Aug 2014 14:23:34 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/get-meetings-and-sales-conversations-with-a-simple-email-message Advanced Webinar Training: What to Do and Teach to Average a 90% Show-up Rate and 30% Sales Conversion http://www.info-marketing.org/resources/info-marketing-library/archive/item/advanced-webinar-training-what-to-do-and-teach-to-average-a-90-showup-rate-and-30-sales-conversion <div class="audio-player" style="width:260px;"> <div class="html5-audio-player" id="player-56136"> <div class="configuration {file:'http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201407.mp3',height:28,width:260,skin:'/flash/player/skins/glow/glow.xml',icons:false,controlbar:'on'}"></div> <p>To view multimedia content please make sure you have flash and javascript enabled in your browser.</p> </div> </div> <div class="file"> <a href="http://media.info-marketing.org.s3.amazonaws.com/bestpracticescalls/IMA%20-%20Best%20Practices%20-%201407.mp3" title="Download Audio">Download Audio</a> </div> <div class="file"> <a href="/files/accounts/ima/assets/files/best-practices-call-transcripts/IMA-BestPractices-1407-TranscriptBooklet.pdf" title="Download Transcript">Download Transcript</a> </div> </div> <div class="html clearfix clear"> <p align="left">Webinars can be a powerful marketing tool. However, over 50% of the people who register for a webinar fail to show-up. Then, even when they do login they are often distracted doing other things. Learn a webinar model that solves the show-up problem and converts webinar attendees into customers at conversion rates that have been unheard of since 2006. </p> <p><a href="http://www.info-marketing.org/resources/info-marketing-library/archive/item/advanced-webinar-training-what-to-do-and-teach-to-average-a-90-showup-rate-and-30-sales-conversion">Read More &#187;</a></p> </div> Sat, 30 Aug 2014 14:19:18 GMT http://www.info-marketing.org/resources/info-marketing-library/archive/item/advanced-webinar-training-what-to-do-and-teach-to-average-a-90-showup-rate-and-30-sales-conversion Business Insights Teleseminar - September 2014 http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-september-2014 <div class="html clearfix clear"> <h3> Smart Social Media Strategies that Generate Leads and New Customers</h3> <p> It&rsquo;s easy to waste a lot of time on social media, earning that &ldquo;Top Contributor&rdquo; designation for a LinkedIn group doesn&rsquo;t necessarily bring a flood of new customers with it.&nbsp; This program is about smart social media strategies to generate a consistent flow of leads and new customers to your business.&nbsp; The mistakes to avoid and how you can use social media to get customers even if you don&rsquo;t have a lot of time or money to invest. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. Plus, you are welcome to call in to pose your question or comment live during the call.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td style="padding-bottom: 0pt;" valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> September 9, 2014<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> October 7, 2014<br /> November 13, 2014</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 10/9/14, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> </div> Fri, 29 Aug 2014 19:40:50 GMT http://www.info-marketing.org/community/news-and-updates/item/business-insights-teleseminar-september-2014 Open Coaching Call for IMA Members - September 2014 http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-september-2014 <div class="html clearfix clear"> <p> To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.</p> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top" width="25%"> <p align="center"> <strong>Call Date</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Call Time</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Phone Information</strong></p> </td> <td valign="top" width="25%"> <p align="center"> <strong>Listen Online</strong></p> </td> </tr> <tr> <td valign="top" width="25%"> <p align="center"> September 25, 2014<br /> (Future IMA call dates;<br /> mark your calendar now.)<br /> October 21, 2014<br /> November 25, 2014</p> </td> <td valign="top" width="25%"> <p align="center"> 3:00 pm, Eastern<br /> 12:00 noon, Pacific<br /> 7:00 pm, GMT<br /> 5:00 am, 26/9/14, Sydney</p> </td> <td valign="top" width="25%"> <p align="center"> At 3:00 p.m. Eastern,<br /> dial 512-879-2260,<br /> Enter pass code 726012#<br /> (Music plays until the call begins.)</p> </td> <td valign="top" width="25%"> <p align="center"> Instead of using your phone, listen live<br /> over the Internet at:<br /> <a href="http://bit.ly/IMAonline">http://bit.ly/IMAonline</a></p> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Fri, 29 Aug 2014 19:36:36 GMT http://www.info-marketing.org/community/news-and-updates/item/open-coaching-call-for-ima-members-september-2014 Weekly EZine: The Myth That Held Me Back http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-myth-that-held-me-back <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 26th, 2014 | Week 34 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> &nbsp;</p> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>For most of my business life I&#39;ve been the type of person who always wanted to learn how do everything myself.</p> <p> Even things like network server maintenance. It was so difficult explaining what I wanted or finding someone who could fix it, I just learned it and repaired it myself. I figured it was easier to do it myself than try to find someone else and to communicate what I wanted. It&#39;s made me really good at a lot of tasks. But although I have so many skills, it&#39;s left me lacking in one important way.</p> <p> I started figuring out that my approach was all wrong about 5 years ago. I had a telephone call with Rory Fatt of Restaurant Marketing Systems. He told me, &quot;I never try to learn how to do something myself. Instead, I find the best person and pay them to implement for me. It&#39;s a lot faster.&quot;</p> <p> Interesting, I thought. But then, I came up with a whole bunch of reasons why Rory&#39;s way was wrong and my approach of doing everything myself was better. For instance, quality control, independence, investment, the challenge of explaining what you want and a bunch more.</p> <p> A few months later, I began to discover that Rory is right. Speed of implementation is more important than any of the other &quot;reasons&quot; I had come up with. The world is changing too fast. By the time you or I go through all the work to learn a completely new business, the opportunity may have already passed.</p> <p> Today, I work with a lot of vendors and partners to help me implement projects and business plans a lot more quickly. I discovered that my problems with communicating what I expect and delegating are skills. And, the reason I was getting so frustrated was because I hadn&#39;t developed those skills. Now I understand that learning how to delegate, communicate expectations and reward success are a lot more important skills than anything as technical as network support or video editing.</p> <p> For years I told myself I should be self-sufficient. It seemed like a worthy goal. Yet, in today&#39;s world it&#39;s impossible. Our productivity and leverage comes from being part of a group of people working together to achieve more than they could if they were each &quot;self-sufficient.&quot;</p> <p> Have you found this to be true? What did you insist on doing yourself that you&#39;ve finally let go of? Or do you disagree? Visit the page <a class="inf-track-68172" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">The Myth that Held Me Back</a>, and scroll down to the bottom of the page to leave me a comment. I read every comment and reply when appropriate.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Secrets of the Super-Effective Support Team</h3> <p> Effective entrepreneurs quickly become the bottle-neck in their businesses, there&#39;s only so much you can do yourself. Spread thin, you prioritize, but there&#39;s a long list of projects and goals you&#39;d like to accomplish, but just don&#39;t have time. You can multiply your productivity by surrounding yourself with an effective support team, but only if you can train them and make them productive quickly. This program reveals how you can quickly and easily train, motivate and supervise your team so they become productive quickly, stay on task and focus their efforts on helping you grow your info-marketing business.</p> <p> Listen to the audio program or read the transcript by visiting <a class="inf-track-68174" href="http://www.info-marketing.org/resources/best-practices-calls/item/secrets-of-the-supereffective-support-team">Secrets of the Super-Effective Support Team</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-68178" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-68180" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-68182" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 26 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-the-myth-that-held-me-back Weekly EZine: Shortcuts Hidden in Plain Sight http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shortcuts-hidden-in-plain-sight <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 19th, 2014 | Week 33 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>There&#39;s an ultimate test of physical endurance and mental fortitude: a six-day, 153.2 mile ultra marathon across the Sahara desert called the Marathon des Sables (Marathon of the Sands). Competitors carry their own supplies as they compete in temperatures exceeding 120 degrees. The longest one-day distance covers 50.6 miles and includes 14.3 miles of sand dunes.</p> <p> Four-time champion Mohamad Ahansal grew up in the Sahara. And in a place where most just try to survive, the skills Mohamad learned helped him become a winner in one of the most grueling footraces in the world. Since 1997, either Mohamad or his older brother, Lahcen, had won the race, until last year, when Rachid el Morabity, their trainee, beat Mohamad by seven minutes.</p> <p> Morabity attributes his winning time to using a unique zigzag method to climb the large sand dunes that make up many miles of the race.</p> <p> &quot;Other runners, they go directly up the hill,&quot; Morabity says. &quot;They don&#39;t notice the secret.&quot;</p> <p> Even though it&#39;s easy enough to see the secret, instead of emulating the champion, competitors innovate their own improvements and try to barrel directly up the hill. Their intuition tells them that a straight line is the shortest distance and the shortest distance is always the quickest. Instead of learning from the proven results of the winner, they follow their less experienced intuition.</p> <p> I used to think the same way. I&#39;d learn a technique or a strategy from Dan Kennedy, and then I&#39;d put my own spin on it. I&#39;d say to myself &quot;That may have worked for Dan, but I&#39;m going to improve it and make it work even better for myself.&quot;</p> <p> It took me years to figure out that Dan&#39;s technique was already improved. I was learning from the champion. There was no need for me to create my own innovations. Instead, I needed to get better at emulating what had already been proven to work.</p> <p> I see people (who should know better) make this same mistake all the time. Instead of simply emulating what works, they try to make improvements. Or worse yet, they ignore the aspects that work and imitate the insignificant details.</p> <p> They see, but they do not learn.</p> <p> The information marketing business is about engineering a lifestyle. To do that, you identify a market, provide it with what it demands and create an automated system to maximize the value of your customers.</p> <p> On its surface, this may appear difficult. It may seem like the harder way.</p> <p> However, it&#39;s similar to the Marathon des Sables champion&#39;s &quot;shortcut&quot; of zigzagging back and forth while climbing sandy dues for miles. At first glance the zigzagging appears to add more distance. Why would you want to add steps when you are already running 50 miles through a desert?</p> <p> It&#39;s because when you are running 50 miles, adding a few feet through slogging sand in an uphill climb saves you a lot of energy. That saved energy helps you endure longer and reach the finish line more quickly.</p> <p> Every day I hear from info-marketers who have fallen for a pitch about a product that is the info-marketing equivalent of running straight up the hill. It appears to be the faster approach to the inexperienced intuition. Yet although the results are clearly visible, these info-marketers do not learn.</p> <p> If the info-marketing business seems difficult to you, it&#39;s likely you are focusing on the wrong things. You&#39;ve been sent charging up the hill. You are tired, and you are losing the race. Or worse, you were promised a shortcut that doesn&#39;t really exist.</p> <p> When you are ready for guidance about the real ways to reach your goals more quickly, and if you are willing to implement even if the strategies don&#39;t, at first, appear intuitive to you, then it may be time for us to work together in a consulting relationship.</p> <p> Here&#39;s a recent comment from a consulting client who implemented a plan I created for him to improve the retention of his coaching clients:</p> <p class="quote"> &quot;Working with Robert Skrob and implementing his strategies we&#39;ve increased the size of our alumni program 156% generating an additional $1.4 million annually. Plus, our average lifetime customer value increased by 37%! Robert is my go to expert for forging a stronger relationship with our customers to provide them with greater value so they become more valuable, long-term customers.&quot;<br /> Richard Menneg, President<br /> Automotive Training Institute</p> <p> A lot of what we implemented at Automotive Training Institute looked to them like zigzagging up a sand dune when they had been barreling straight up for years. Intuitively, it looked harder and less efficient. There were several times when they asked doubtfully, &quot;Are you sure that&#39;s better?&quot; Yet when they implemented, they discovered the secret. Sometimes, what appears to be a bit more difficult actually turns out to be the easier way.</p> <p> If you are interested in the shortcuts used by champions in spite of the fact it may look more difficult to your natural intuition, contact Suzanne at 850/222-6000 for coaching availability.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> How to Launch and Grow an Info-Marketing Business While Also Working a Full-Time Successful Business</h3> <p> Ben Glass already had a successful legal practice with a marketing system generating a steady stream of new clients who were best suited to his expertise. While growing his legal practice, Ben launched and grew a successful info-marketing business with seminars, $10,000.00+ coaching programs and now a brand new book. During this program, Ben reveals the strategies he uses to build his businesses, both the marketing tools as well as his time/priority management secrets. This program helps you identify the essential marketing tools that generate the best return for the time invested.</p> <p> Here is a quick summary of what we cover on this call:</p> <ul> <li> The ingenious marketing process Ben created for his legal practice, going completely against the accepted wisdom in his business</li> <li> How Ben launched his info-marketing business while also running his legal practice, literally two full-time jobs</li> <li> Ben&#39;s seminars and books and how he builds his business using web video</li> <li> Getting it all done; how Ben has successfully run two successful full-time businesses for the last five years</li> <li> How Ben is expanding his info-marketing business into other niches by partnering with coaching members</li> </ul> <p> Listen to the audio program or read the<a class="inf-track-68154" href="http://www.info-marketing.org/resources/best-practices-calls/item/how-to-launch-and-grow-an-infomarketing-business-while-also-working-a-fulltime-successful-business">How to Launch and Grow an Info-Marketing Business While Also Working a Successful Full-Time Business</a> transcript by visiting . Feel free to add comments</p> <h3> &nbsp;</h3> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-68158" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-68160" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-68162" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-68164" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-68166" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-68168" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 19 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-shortcuts-hidden-in-plain-sight Weekly EZine: Too Many Opportunities http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-many-opportunities <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 12th, 2014 | Week 32 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>An IMA member from the UK faced a problem many info-marketers share, too many choices, not enough focus. Here is his question:</p> <p> Robert</p> I&#39;ve run design businesses for the last 26 years--had great times in the good ol&#39; days with sales of over half a million dollars. Right now, because of the economy and through deviating into marketing consultancy, it is myself and wife with a couple of regular freelancers, and we now work from a home office. The design business is down (and I don&#39;t want general design biz anymore--no money in it!), and I really need to get my act together. I&#39;ve identified three key areas that I could focus on providing info on a marketing system: <p> &nbsp;</p> <ol> <li> To other design companies--they are historically bad at marketing themselves and feeling a lot of &#39;pain&#39; at the moment due to the perceived value of design diminishing in general. However, I&#39;m interested in also offering implementation to whatever area I specialize in, and this will be unlikely to happen with other design companies.</li> <li> Auto repair--I&#39;m working with a friend who runs an auto repair business, testing a marketing system with him. It&#39;s a bit of a learning curve, but not a massive amount. There would also be the possibility of implementation services.</li> <li> Printers and marketing service companies (large format display, web development, photographers, etc.)--since it&#39;s an industry that I&#39;ve been used to working in, this would be familiar territory. Again, no specific competition in terms of specialists.</li> </ol> <p> It would be great to do all 3 eventually, but not practical to start with. I am thinking that I can take my &#39;generic&#39; marketing system and adapt accordingly.</p> <p> But, I keep going round in circles and am finding it difficult to make a decision. I think I&#39;m almost done with reading, listening to audio and videos--I&#39;ve reached the info overload stage, but at the same time become a bit of an info junky where it&#39;s all I seem to do--putting off getting started.</p> <p> Do you think you can help?</p> <p> Kind regards,</p> <p> Andy</p> <hr /> <p> Andy,</p> <p> Thank you for your question.</p> <p> I can still clearly remember several years ago praying to God to bring me some sort of opportunity, anything. It wasn&#39;t but a few months later that I faced a problem similar to yours, too many opportunities from which to choose.</p> <p> Having too many opportunities is something you&#39;ll face during your entire career as a business owner. The more successful you are, the more opportunities you&#39;ll be offered, and often it will become overwhelming. The only solution is to develop your own filtering mechanism to work through the deluge of opportunities competing for your time, investment and attention.</p> <p> Here are a few questions I have developed to help me choose the niche on which I prefer to focus:</p> <ol> <li> Which niche is experiencing the most pain and whose members will be open to replacing their current methods for new ways?</li> <li> Which niche has the largest transaction size when a member gets a new customer? (When the value of what you teach is higher to the customer, you can charge a higher price.)</li> <li> Which niche is easier to reach? (Are there magazines, mailing lists or other resources that allow you to easily contact potential customers?)</li> <li> For which niche do you have the best stories (breakthroughs achieved, example marketing materials, experiences the members of the niche can relate to)?</li> <li> Which niche will relate to you better? (Sure, you could do any niche, but if you have a niche where you will be seen as a peer, all the better.)</li> <li> In which niche do you have relationships with key industry leaders who are in a position to refer you?</li> <li> In which niche do you have relationships with vendors who could sponsor training programs or help you promote your programs by recommending your products to their customers?</li> </ol> <p> Often, even when an info-marketer approaches me for coaching on one particular niche, I&#39;ll quickly discover he or she is torn in many directions by other great ideas. I&#39;ll work through the above exercise with the info-marketer by creating a table with a row for each question and a column for each opportunity. By answering each question for each niche, it&#39;s typically easy to see which option is the best one. That doesn&#39;t mean you can&#39;t go back to the others later, but it helps you identify which niche to focus on first.</p> <p> The results of this exercise are often emotionally unsatisfying because they don&#39;t always point to doing something new. The reason most info-marketers get distracted is because they are bored with what they are currently doing. For Andy, it is the design industry. Yes, there are serious financial problems in that business; however, if it&#39;s what he knows the best and the one for which he has the most industry contacts, then it&#39;s probably the best place for him to start. Yes, other things might be new and exciting, but they&#39;ll be a lot harder as well.</p> <p> In 2005 I wanted to become a real estate investor. I saw the money they made, and I wanted to get into the game. Bill Glazer counseled me to stay my course and to stick with what I knew. While there was a lot of money in real estate, I was doing something no one else could do.</p> <p> Bill&#39;s advice turned out to be brilliant. Not only has the real estate industry seen its share of troubles, but I&#39;ve done well by staying within my established niche instead of running off to what seemed like fun at the moment.</p> <p> Yes, I know, not very exciting. I&#39;m not the person to look to for giving you permission to run off in crazy directions, flitting from one opportunity to the next. Nope. I&#39;m all about sticking with what you know, innovating your marketing, implementing business systems and building a solid, long-lasting business that no one else in the world can build as well as you. That&#39;s what I&#39;m about, and that&#39;s why I created the IMA to help you achieve that.</p> <p> So, what do you think? Did you depart from what you knew to create a new, successful business, and so you can refute my advice here? Or have you stuck with something, even though it wasn&#39;t the most exciting opportunity, only to discover it was, in fact, the most lucrative? Either way, I want to hear from you. Let me know what you think by visiting <a class="inf-track-7101" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-customer-service-one-of-many-busted-myths">Too Many Opportunities</a>, scrolling to the bottom of the page and posting your comment.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/resourcelibrary_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Dan Kennedy&#39;s Info-Marketing Letter</h3> <p> Dan Kennedy&#39;s most recent Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.</p> <p> Here is a quick summary of the topics included:</p> <ul> <li> In an on-going relationship, you want to keep them uneasy</li> <li> Learn to create scary nightmares, but more importantly, learn to leverage the nightmares they already own</li> <li> If you feel pretty good about yourself, you may underestimate the angst abut self that most people have rolling around in their minds.</li> <li> What fueled one of the biggest, most enduring, most iconic successes in the entire success industry--your inquiring mind should desperately want to know</li> <li> How we sell people what they never knew existed or imagined that they wanted</li> </ul> <p> As a member of the Information Marketing Association you are welcome to download the attached PDF file. This page is active through August 31, 2013.</p> <p> As a member of the Information Marketing Association in addition to receiving the report in the mail you are welcome to download a PDF version to archive or use with your favorite electronic reader. Grab a copy by visiting the page: <a class="inf-track-7103" href="http://www.info-marketing.org/community/news-and-updates/item/dan-kennedys-june-2014-infomarketing-letter">Dan Kennedy&#39;s Info-Marketing Letter</a>. Feel free to add comments and your own experience within the comments box at the bottom of the page.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-7107" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-7109" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-7111" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-7113" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-7115" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> <p> &nbsp;</p> <p> &nbsp;</p> </td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="IMA Health Insurance Plans" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/ima_health.gif" width="202" /></h3> <p> One of the largest barriers for small business owners and their employees is the rising cost and burden of health care, which is why the Information Marketing Association is proud to offer its members the opportunity to take advantage of IMA Health Plans. We offer you comprehensive, affordable health insurance coverage for individuals and companies, with as much as 42% savings over other insurance plans.</p> <p> The Information Marketing Association is pleased to provide our members with a national group and individual health insurance program with average health insurance savings of 42%. The IMA Health Plans&rsquo; Benefits Program is issued and underwritten by JLBG Health, one of the largest health insurance carriers in the nation.</p> <p> Please visit <a class="inf-track-7117" href="http://www.info-marketing.org/resources/members-only-discounts/item/affordable-health-insurance-from-ima-health-plans">Affordable Health Insurance</a> for more information about this IMA members&rsquo; only benefit.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 12 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-too-many-opportunities Weekly EZine: More Value Can Be Too Much http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-more-value-can-be-too-much <div class="html clearfix clear"> <style media="screen" type="text/css"> <!-- body { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11.5px; line-height: 20px; margin-top: 0px; } p { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 12px; line-height: 20px; color: #1A1A1A; } h1 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 20px; font-weight: bolder; color: #006699; text-transform: uppercase; } h3 { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 15px; font-weight: bold; color: #232323; line-height: 20px; letter-spacing: 0.01em; } table.wrapper { background-color: #FFFFFF; border: 1px solid #999999; } .header { font-family: Helvetica,; font-size: 18px; color: #FFFFFF; background-color: #A00526; } .issue { font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; color: #FFFFFF; font-weight: normal; width: 750px; background-color: #A00526; padding-top: 2px; padding-bottom: 3px; padding-left: 5px; } td.footer { height: 61px; padding-bottom: 0; background-color: #334364; } td.footer p { font-family: Arial; font-size: 10px; font-weight: normal; color: #ffffff; line-height: 14px; margin: 0; padding: 0; } .style1 { font-size: 12px; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; line-height: 20px; color: #232323; } .style2 { color: #FFFFFF; font-family: Helvetica, Arial, "Trebuchet MS", Verdana; font-size: 14px; } table.col2boxes1 { background-color: #E9E9D6; border: 1px solid #666666; } table.col1boxes1 { background-color: #F1F1F1; border: 1px solid #666666; } --> </style> </div> <div class="html clearfix clear"> <table border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 750px;"> <tbody> <tr> <td align="left" class="issue" colspan="5"> August 5th, 2014 | Week 31 of 2014</td> </tr> <tr> <td valign="top" width="506"> <table align="center" border="0" class="col1boxes1" style="width: 490px;"> <!-- content --> </table> <table border="0" cellpadding="0" cellspacing="0" height="870"> <tbody> <tr> <td height="auto" valign="top" width="5"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #F1F1F1; border: 1px solid #666;" width="487"> <tbody> <tr> <td class="content-copy" style="padding: 0; color: #000; font-size: 14px; font-family: Georgia; line-height: 20px; text-transform: none;" valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h1> <img alt="pres bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/pres_bar.png" width="487" /></h1> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <p> <em><img align="right" alt="robert graphic" height="205" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/robert_caricature.gif" width="235" /></em>I can clearly remember thinking, in 2008 as our country entered the recession, &quot;maybe I&#39;ll finally be able to get some decent service in a restaurant.&quot;</p> <p> While high employment and rising home prices gave Americans the highest disposable income in history, it gave fewer people the motivation to provide great service. After all, with so many people dining out the problem was what to do with everyone waiting for a table rather than worrying about providing your guests great service.</p> <p> The recession meant fewer people were eating out. A new phenomenon began; employees in the businesses I frequented became more appreciative.</p> <p> So far this year I&#39;ve been genuinely impressed with the level of service I&#39;ve received. But, in some instances it&#39;s become too much.</p> <p> Last Wednesday evening I had dinner with a friend in a high end steak house in Chicago. The kind of place where you expect great service. The servers were attentive, but too much so.</p> <p> Our server was Ryan and he had two others helping him out. My friend and I were trying to have a conversation. The server team was there every minute with some sort of question. Do you want bread, can I fill your water, can you something else to drink, can I get you more bread, and on and on. It was too much.</p> <p> I had the same experience in a restaurant for breakfast the next day. Throughout my breakfast my server kept asking me, &quot;do you want more water,&quot; &quot;can I get you anything else,&quot; &quot;is everything ok?&quot; It was nice she was so conscientious but it was too much. (And for the record, why ask someone if they want more water, just grab the pitcher and fill the glass.)</p> <p> I wonder how many of us are doing the same thing? Technology today has made it so much easier for us to communicate with our customers. Why send email once a week when you can send them several times throughout the day. And, it was one thing when it was only us that were communicating that frequently, today the technology is so easy to use everyone has it, and they are loading your customer&#39;s inbox with hundreds of emails essentially asking, &quot;how is everything,&quot; &quot;can I help you,&quot; &quot;do you need anything else.&quot;</p> <p> Value is like water, too much is as bad as too little.</p> <p> One problem is balancing the needs of new customers with long time members. New customers want more and need more while long-time customers can become bored with too much communication. For this, I have a welcome sequence for new members that gives them additional information. Plus, I&#39;ll send additional announcements to new members about the Jump Start Coaching Calls and fewer to longer-term members for whom that benefit may not be as important.</p> <p> Plus, I work hard at restricting my use of email communication. On Tuesdays, this ezine is all you receive from me. If there is a call coming up you&#39;ll receive a notice on another day of the week. Otherwise, I work to consolidate everything you need into two or three emails a week. It&#39;s still a lot, but I work hard at keeping it restrained.</p> <p> Do you have a plan for when you distribute emails to your customers? Are you communicating with them too frequently? How can you consolidate important notices and sales offers into a schedule?</p> <p> What do you think? Do I communicate too frequently? Are there further opportunities to improve? Or have you seen service levels change in the last year or two? Let me know what you think by scrolling to the bottom of the page at <a class="inf-track-68114" href="http://www.info-marketing.org/community/news-and-updates/item/weekly-ima-ezine-wife-or-mistress">More Value Can Be Too Much</a>.</p> <p> <br /> Best wishes</p> <p> <span class="style2"><img alt="robert signature" height="53" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/RobertSkrobSignature.gif" width="175" /></span><br /> &nbsp;</p> </td> </tr> </tbody> </table> <p> <img height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/best_practices_bar.gif" width="487" /></p> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="floated-copy" style="padding: 0 5px; color: #000; font-size: 12px; font-family: Arial; line-height: 20px;" valign="top" width="100%"> <h3> Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</h3> <p> Dave Dee gave a great primer on using Google Hangouts at Dan Kennedy&#39;s recent A to Z Blueprint Seminar. Because Dave ran out of time I was able to convince him to follow-up his presentation with a special Best Practices call for you. This program delves deep into the formula that allowed Dave Dee to sell more than a hundred thousand dollars during a Google Hangout and more than half a million dollars from stage. All, from the same template that Dave has agreed to reveal on this program. This program is for anyone creating winning sales presentations whether delivered in person, from stage or through a technology platform like teleseminars, webinars or Google Hangouts. Note: If you aren&#39;t sure what a Google Hangout is and you would like a brief tutorial, here are the relevant handouts from Dave Dee&#39;s presentation: <a class="inf-track-68116" href="http://bit.ly/IMAGH">http://bit.ly/IMAGH</a>.</p> <p> Here is a quick summary of what we covered on this call:</p> <ul> <li> The newest technology that allows you to keep prospects focused on your presentation longer and generates more sales.</li> <li> What you should do first, before you create your presentation.</li> <li> The critical element you must weave throughout any sales presentation.</li> <li> How to structure your teaching points that moves your customers closer to a purchase.</li> <li> How to structure the close and ask for the sale.</li> </ul> <p> You can listen to the call online, download it for your MP3 player or read the quick-reference transcript online at <a class="inf-track-68118" href="http://www.info-marketing.org/resources/best-practices-calls/item/creating-6figure-sales-presentations-for-google-hangouts-webinars-and-the-stage">Creating 6-Figure Sales Presentations for Google Hangouts, Webinars and the Stage</a>.</p> <h3> &nbsp;</h3> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> <td height="1000" valign="top"> <table cellpadding="0" cellspacing="0" height="auto" style="background: #fff; margin: 0 0 0 10px;" width="225"> <tbody> <tr> <td valign="top"> <table cellpadding="3" cellspacing="0" width="220"> <tbody> <tr> <td style="padding:0 0 10px 0; " width="270"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="member blog bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/member_resources_bar.png" width="209" /></h3> <h3> IMA Easy Content Library</h3> <p> Are you looking for one last article for your newsletter? Would you like to have a guest column every month? Would you like to add a bunch of additional content to your website?</p> <p> As an IMA member, you have access to the <a class="inf-track-68122" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a>. This is a resource library of articles contributed by other IMA members that you can use in your own publications.</p> <p> You can insert these articles into newsletters, products or even books as content. As long as you maintain the author&rsquo;s attribution at the bottom of each article, you are welcome to use them.</p> <p> Check out the <a class="inf-track-68124" href="http://www.info-marketing.org/resources/easy-content-library">Easy Content Library</a> today. It&rsquo;s filled with a lot of great articles to read, and they may spark ideas for blog posts or other content.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <p> <img alt="DirectPay graphic" height="100" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/direct_pay.gif" width="202" /></p> <p> All credit card processors are NOT created equal! The moment our relationship begins, we fully dedicate ourselves to the success of your enterprise so you have time to develop the real art of your business. PPS will set you up with a customized merchant account so your clients can purchase your products and services more conveniently. With our real-time processing, the funds will seamlessly be deposited into your account. You can offer your clients more payment methods, automate transactions and much more!</p> <p> Practice Pay Solutions and IMA have teamed up for this superior offering. For more information, please visit <a class="inf-track-68126" href="http://www.info-marketing.org/resources/members-only-discounts/item/payment-processing-with-directpay">Payment Processing With DirectPay</a></p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td class="content-copy" style="padding: 6px; background: #E9E9D6; border: 1px solid #666; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/news_bar.png" width="209" /></h3> <h3> News to Share with IMA Members?</h3> <p> Robert is hoping to share your news with other members. Do you have any successful product launches, seminars or first tele-seminar series that you&rsquo;d like to share? Let Robert know at <a href="mailto:RS@Info-Marketing.org">RS@Info-Marketing.org</a>.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> <tr> <td align="left" bgcolor="#E9E9D6" style="background-color: #E9E9D6; color: #000; font-size: 12px; font-family: Arial; line-height: 20px; text-transform: none; text-align: left; padding: 6px; border: 1px solid #666;"> <h3> <img alt="events bar" height="50" src="http://www.info-marketing.orghttp://www.info-marketing.org/files/accounts/ima/assets/images/email/buyers_guide_bar.png" width="209" /></h3> <h3> Faster Implementation =<br /> Faster Profits for You</h3> <p> One of the toughest challenges can be finding vendors who &quot;get it.&quot; It is difficult because oftentimes you must first educate vendors about your info-marketing business and its needs before you can outline your project for them.</p> <p> For the last three years, members of the IMA have nominated their vendors for the <a class="inf-track-68128" href="http://www.info-marketing.org/resources/buyers-guide">IMA Buyer&#39;s Guide</a>. This is a quick reference directory to help you find the best vendors in the info-marketing industry.</p> <p> You should always do your due diligence before hiring any vendor, but this list will give you a head start toward finding one that will meet your needs, help you implement faster and get you from the project planning stage to the profit stage as quickly as possible.</p> <p> Check out the<a class="inf-track-68130" href="http://www.info-marketing.org/resources/buyers-guide"> IMA Buyer&#39;s Guide </a>today.</p> </td> </tr> <tr> <td style="padding: 0 0 0 20px;"> &nbsp;</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td valign="top"> &nbsp;</td> </tr> <tr> <td valign="top"> &nbsp;</td> </tr> </tbody> </table> <p> &nbsp;</p> </div> Tue, 05 Aug 2014 05:00:00 GMT http://www.info-marketing.org/community/news-and-updates/item/weekly-ezine-more-value-can-be-too-much