News & Updates

Dan Kennedy's May No B.S. Info-Marketing Letter

Dan Kennedy's May No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.  

Open Coaching Call for IMA Members - June 17

Open Coaching Call for IMA Members

To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.

The Current Model for Fast Growing, Low Churn Membership Sites - June 2017

The Current Model for Fast Growing, Low Churn Membership Sites

Membership sites have garnered a lot of interest since they burst upon the info-marketing scene more than 10-years ago. And, one person more than anyone else, has been on the forefront of this revolution, Ryan Lee. Ryan has launched a new member site growing it with what he calls, “The Netflix Model.” This month’s Best Practices in Information Marketing call reveals the latest model for a fast growing, successful membership site that generates a lot of engagement among members and recurring revenue for you. Send any questions or comments to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.

Dan Kennedy's April No B.S. Info-Marketing Letter

Dan Kennedy's April No B.S. Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.  

Open Coaching Call for IMA Members - April 2017

Open Coaching Call for IMA Members

To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.

How You Can Predict Future Trends and Customer Demands Like Donald Trump Did

How You Can Predict Future Trends and Customer Demands Like Donald Trump Did

What if there was a way for you to know the messages your target customers wanted to hear to motivate them into action and exactly what they wanted to buy the most? In fact, there is a powerful tool that has predicted changing consumer demands for decades. It’ predicted the massive shift that created social media. It predicted the social change that Donald Trump tapped to become president. And it perfectly illustrates why our nation’s more liberal citizens are far more energized and organized today than the Occupy Wall Street movement of 2011 (and, this is way bigger than having Trump as a villain or common enemy to rally against.) This month’s Best Practices in Information Marketing is about the dynamic social changes occurring, the changes coming soon and what they mean for what your customers are going to buy in the next few months and years. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. 

Open Coaching Call for IMA Members - March 2017

Open Coaching Call for IMA Members

To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.

Rituals to Improve Your Happiness and for Your Members to Improve Retention - March 2017

Rituals to Improve Your Happiness and for Your Members to Improve Retention
 
Simple daily rituals can have a tremendous impact on your productivity, happiness and results. How you start your day is how you live your life. More importantly, leading your members to perform daily rituals can help their lives and improve their retention. They begin thinking about you throughout their day rather than just when you send them an email or social media post. This month’s Best Practices in Information Marketing program is all about rituals, what to do and how to incorporate daily rituals into what you deliver your members. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion.

Smart Ways to Protect Your Legal Side - February 2017

Smart Ways to Protect Your Legal Side
 
When you are just starting out it’s easy to discount the legal side of business, thinking you are too small for authorities to worry about. Truth is, you are always just one angry customer or jealous competitor away from a legal entanglement with a well-funded government bureaucrat trying to make a name for himself. And when you are being investigated, plausible deniability is not an effective strategy, they’ve heard it all before. These prosecutors make their career based on “protecting consumers” and putting sleazy business people behind bars. But, there’s some simple things you can do to decrease your chances of becoming a target. This month’s Best Practices in Information Marketing program is all about the simple, smart things you must do now, to reduce your chances of unwanted scrutiny from legal authorities. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. 

Open Coaching Call for IMA Members - February 2017

Open Coaching Call for IMA Members

To help info-marketers grow their businesses, avoid obstacles and get their questions answered, Robert Skrob is hosting a special telecoaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money fast within the information marketing business.

Weekly Ezine: Overcoming My Fear of Success

I'd finally accomplished everything I had been working toward for years, but now that I had it, I hated it ...

IMA Ezine Week 37 of 2015 | What is your number?

I have many info-marketing friends who generate more revenue than I do. But I'm making a lot more progress toward my ...

Weekly IMA Ezine: Secret to Getting Favors

As selfish people, we are always thinking about what we want. We want our customers to complete surveys, to confirm their opt-ins and to upgrade their memberships.

Weekly IMA Ezine: A Secret to Longevity

What’s a secret to longevity in the info-marketing business? Launched in 1872, it’s 139 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but Popular Science magazine is worth studying.

The point of your and my info-marketing businesses is to provide value by helping our customers get results. But Popular Science isn’t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million “someones” read it, and the magazine has maintained its numbers over the last three years, a difficult time for the publishing industry.....

Easy FTC Compliance Seminar - What You Need to Do, Step-by-Step

There has been a lot of concern and frustration since the Federal Trade Commission issued their revised guidelines on testimonials and endorsements.  While info-marketers do need to take some steps to comply, these guidelines are not a cause for panic.