News & Updates
Dan Kennedy's January 2012 Info-Marketing Letter
Dan Kennedy's January Info-Marketing Letter was jammed packed with resources to help you build your information marketing business.
Business Insights Teleseminar - February 2012
Essential Steps to Revitalize an Info-Marketing Business
Early to Rise is rising again. Once one of the largest online info-marketing businesses on the planet, changes in the team slowed its rate of growth. A new team took over Early to Rise this summer, they’ve revitalized the businesses, grown the list and increased sales. During this Best Practices in Information Marketing Program we’ll dissect the steps to revitalize the business, what worked and what didn’t work. You are sure to learn a lot you can use as you build and revitalize your info-marketing business. Send any questions or comments you have to Robert Skrob at RS@Info-Marketing.org to be included in the discussion. Plus, you are welcome to call in to the call to pose your question or comment live during the call.
Open Coaching Call for IMA Members - February 2012
To help info-marketers grow their businesses, avoid obstacles and get questions answered, Robert Skrob is hosting a special tele-coaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money within the information marketing business fast.
Bouncebacks. How to add extra income to your info-business instantly and easily.
Anything being delivered ought to be viewed as media, to use yourself and/or charge others to use or swap with others for reciprocity.
Those of you putting on seminars, for example, have many such opportunities: your confirmation letters, pre-seminar packets, on-site manuals, packets or bags, meal functions … these all present separate media, to be used by you, sold by you or traded to others for your use of their media. It is actually my belief (although I’ve yet to fully implement it) that most seminars and boot camps should be 100% cost-free to their owners/promoters. You should pay only for marketing; preferably a single sponsor or some combination of sponsors, exhibitors, meal sponsors, people paying to put stuff in goodie bags and manuals, etc., should pay all the costs of putting on the event. Why? Because the boot camp as media, 2 or 3 days of concentrated, favorable exposure to 500 motivated buyers is worth more than a full page ad in the trade journal that reaches that entire industry every month for a few years. A few companies, like Dr. Ben Altadonna’s client, Axiom, the equipment manufacturer, find this out.
Weekly IMA Ezine: Power of the Con Artist
It’s the power of the con artist. When a con artist is working a con, he fervently believes in himself. This belief attracts customers to the con artist and compels them to believe what he says.
Take Kevin Trudeau. I’m sure you’ve seen his infomercials for weight loss books and debt cure books, and now he’s selling power of attraction courses.
Weekly IMA Ezine: Making It Look Effortless
“I’m amazed at how much you get done. ”
I hear this all the time from clients and friends. Actually, I’m the one who’s amazed. Not because of how much I accomplish, but because they are impressed. It doesn’t seem like I’m accomplishing that much to me. All I see is the long list of unfinished projects left to do.
Still, I’ve picked up a few insights I can share about getting things done.
Weekly IMA Ezine: Caught in the Swirl
“The swirl” is one of the things we talk about with Harley-Davidson dealers when we are coaching them to improve the profitability of their dealerships.
At any given time in a dealership, there are customers considering buying motorcycles, trying on clothes or waiting for their motorcycles to be serviced; service techs working on motorcycles; parts orders arriving via UPS; and a parade of salespeople walking through the showroom. There are a hundred things the dealer would like to pay attention to, and at the end of the day, he’s exhausted. He works hard every day, but he can’t find time for the things that are most important because he is too busy.
Weekly IMA Ezine: The Only Step-By-Step Process
“Don’t I know you from somewhere?” he asked me.
“No, I don’t think so.” I was shopping for clothes at the mall. I’d recently gotten a new job, I was 21 years old and I knew few people in town.
Dan Kennedy's December 2011 Information Marketing Special Report
Dan Kennedy's December Information Marketing Special Report was jammed packed with resources to help you build your information marketing business.
Weekly IMA Ezine: Delivering What They Really Want
This has the power to transform everything you do in 2012. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit.
This wasn’t as important a few years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their money.
Weekly IMA Ezine: Why will they buy?
I hope you had a great Christmas holiday (or Hanukkah or a nice religion-free weekend). As we prepare for 2012, I’m going to drop something on you that I’ve been saving for several weeks. This is a completely new way of thinking about your marketing and customer communication that will improve the effectiveness of everything you do.
Weekly IMA Ezine: What Are You Known For?
I get frustrated when I hear about the social structure in high school. But then I realize it is the same everywhere else, if you let it.
My daughter, Samantha, has several classmates she has known for many years. They went to elementary and middle school together. But she doesn’t talk to them. Confused, I asked her why.
Weekly IMA Ezine: When It’s Tough to Get Out of Bed
While my alarm is set for 5 a. m. each morning, I often wake by 4 a. m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself.
Weekly IMA Ezine: Where We Need to Be
It was so frustrating. It was like everyone else was from a different planet. There wasn’t a single person who “got it. ”
Dan Kennedy's November 2011 Information Marketing Special Report
November's Dan Kennedy Information Marketing Letter was jammed packed with resources to help you build your information marketing business.
Dan Kennedy's October 2011 Information Marketing Special Report
October's Dan Kennedy Information Marketing Letter was jammed packed with resources to help you build your information marketing business.
Weekly IMA Ezine: The Next Big Industry
He was totally baffled. He couldn’t comprehend the money you generate as an information marketer.
Weekly IMA Ezine: One Connection Made All the Difference
By the time I attended my third Dan Kennedy seminar, I was feeling pretty smug. After all, during the prior three years, I had bought everything Dan had for sale, learned a bunch of it and applied it. Not only that, I had doubled my take-home profits from my business three times since I had bought my first Dan Kennedy book, Ultimate Sales Letter.
Weekly IMA Ezine: A Rarely Discussed Business Model
While it’s rarely mentioned, I do most of my consulting around one particular information marketing business model. For the first time, I will reveal the business model in the new edition of the Official Get Rich Guide to Information Marketing I’m writing for my publisher, Entrepreneur Press. I thought I’d give you a preview in today’s issue of Information Marketing Insiders’ Update.
Easy FTC Compliance Seminar - What You Need to Do, Step-by-Step
There has been a lot of concern and frustration since the Federal Trade Commission issued their revised guidelines on testimonials and endorsements. While info-marketers do need to take some steps to comply, these guidelines are not a cause for panic.
