News & Updates
Open Coaching Call for IMA Members - September 2010
Open Coaching Calls for IMA Members
To help info-marketers grow their businesses, avoid obstacles and get questions answered, Robert Skrob is hosting a special tele-coaching call for all IMA members. This call is an open question and answer format. In this format Robert is able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money within the information marketing business fast.
Business Insights Teleseminar - September 2010
Game-Changers: The Tool-Kit for the Change to Adapt Your Info-Business for Today’s Economy
Continuity programs, area exclusive licensing, high priced coaching and product launches are all recent “Game-Changers.” These were innovations that completely changed the profitability of the info-marketing business, how you acquire customers and the systems that run your business. What are the next Game-Changers? That’s the topic of this month’s Best Practices in Information Marketing call. Bill Glazer and Robert Skrob will feature additional examples, analysis and commentary on Dan Kennedy’s August Special Report #38, Game-Changers. You are welcome to participate with questions, comments or ideas by dialing into the program and participating. This is a fun and interactive way to participate, discuss and get help applying Dan Kennedy’s reports, brought to you by the Information Marketing Association.
Leave No Part of the Pig Unused
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THINK: what "old," tired, worn-out product do you have gathering dust? You already have a sales letter, copy, etc., for it. Maybe it can have a productive reincarnation as a bonus. Theory behind this: for everyone who ponied up, in this case $497.00, to buy it, there were four or five or ten who were interested, almost bought it, but wouldn’t pay the asking price. Clever, huh? Let me make it better: if you sell backend via lead generation for certain products, as Ben does, following the original JPDK model, then you’d have the list within your list; the list of those who raised their hands and asked for info about the product but didn’t buy. They are primo prospects to want it for free—maybe badly enough to be driven to buy the other product or seminar it’s now linked to as a free bonus. They might deserve a special FedEx hit.
Weekly IMA Ezine: Is It Fluff or Value?
Beginning information marketing courses typically teach that people like bulk. That even though customers should be happy with just two pages of paper if that gives them the solution to their problem, they really want to see a larger product.
Weekly IMA Ezine: Harry Potter Magically Ends Recession
To celebrate my daughter's 15th birthday, I took the family to the Wizarding World of Harry Potter TM at the Universal Orlando Resort.
Weekly IMA Ezine: When Is Swiping Stealing?
A new IMA member asked me a question for each of us to consider. My answer is below, but I'd like to hear your answer, too.
Weekly IMA Ezine: Not True, Even When You Believe It Is
Several years ago, I showed Dan Kennedy a business I had been working on for about seven months. It was a new continuity program with a price of $49.00 a month. I'd grown this business from 0 to 265 paying members, all without investing any up-front money. However, if I wanted to continue to grow, I would have to invest more and more money to get new customers.
Weekly IMA Ezine: A Nasty Legal Problem
My college education got me into a nasty legal problem.
Weekly IMA Ezine: Jimmy Buffet Business Lessons
Few musical artists have made more money or had as long a career as Jimmy Buffet. I went "undercover" at Jimmy's concert this month to uncover his secrets for you.
Weekly IMA Ezine: The Decisions That Create Breakthroughs
I had to let go two employees this week. When you go from six full-time employees to four, it's a big shock to the system.
Weekly IMA Ezine: It Sounded Like French to Me
When my wife, Kory, came to pick up our son from his First Communion class at church, the class assistant told her, "I am so impressed you taught your son two foreign languages. How did you teach him French and Italian?"